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    Oscars Draw 18 Million Viewers, an 8% Drop

    The show was broadcast on ABC, as it has been for decades, but also streamed live on Hulu, where there were glitches.The Academy Awards drew 18 million viewers on Sunday, ABC said, citing Nielsen data. That is an 8 percent drop from the 19.5 million who watched last year.The audience decline ends a three-year streak when Oscar ratings had been on the rise.The decline follows a trend among other award shows, which have seen their ratings growth come to a halt this year. The Grammy Awards attracted 15.4 million viewers last month, a 9 percent decline from the year before. The Golden Globes in January also saw a modest decline from last year.ABC said the Oscars had grown 3 percent among adults under the age of 50.ABC broadcast the Oscars on Sunday, as it has for decades, but the show also streamed live on Hulu, which helped boost viewership.The livestreaming experience, however, was far from perfect. There were glitches at the beginning of the show, and some subscribers did not see the finish, when their feed was abruptly cut off shortly before the best actress and best picture awards were given out.“Thank you for watching!” read the on-screen message. “This live event has now ended. You may exit playback and select something else to watch.”Still, even with this year’s decline in audience, the Oscars will be among the highest-rated entertainment shows of the year. And, perhaps more significant, the Oscars will go another year as the most-watched live awards show, continuing to best the Grammys.The show, which was hosted by Conan O’Brien, received mostly good reviews. Vanity Fair said it was “the best ceremony in years,” although Variety argued that “the telecast felt too small for Hollywood’s biggest night.”The ceremony was also long: It clocked in at nearly four hours.Sunday’s Oscars came nowhere close to the box office firepower of last year’s telecast, which was fueled by “Oppenheimer” and “Barbie.” “Anora” took home best picture on Sunday night, one of its five Oscar wins. But with that win, “Anora” secured a record for having the lowest domestic ticket sales in best picture history, outside of the pandemic. More

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    Film Academy Looks Overseas for Donors

    The Academy of Motion Picture Arts and Sciences has announced a global $500 million campaign to shore up its financial future.The Academy of Motion Picture Arts and Sciences on Friday announced a global $500 million fund-raising effort to help diversify its base of support and ensure its financial future in a period of transformation for the film industry and the nonprofit cultural sector.“Both are going through radical business model shifts right now due to changing audience habits and revenue streams,” Bill Kramer, the chief executive of the Academy of Motion Picture Arts and Sciences, said in an email. “As a nonprofit, and like any healthy organization or company, the academy needs a sustainable and diverse base of support to allow for solid long-term planning and fiscal certainty.”Announced during a news conference in Rome hosted by the Italian film studio Cinecittà, the campaign is called Academy100, in honor of the 100th Oscars ceremony in 2028. The academy plans to use about $300 million of the new funds to bring its endowment to $800 million; the remainder will go toward operating expenses and special projects.The academy currently has an annual operating budget of about $170 million, 70 percent of which comes from its Oscars broadcast deal with Disney and ABC, which runs through 2028. About $45 million of the operating expenses are used by the Academy Museum of Motion Pictures.Given the challenges experienced by many cultural organizations, the academy has reason to want to shore up its finances. In March, for example, Joana Vicente of the Sundance Film Festival resigned after less than three years as chief executive amid questions about her fund-raising abilities. Last summer, Center Theater Group in Los Angeles announced a series of sharp cutbacks — including suspending productions at the Mark Taper Forum — to deal with drops in revenue and attendance. And the Metropolitan Opera in New York has withdrawn emergency funds from its endowment.The academy said in its news release that the money raised “will endow and fund programs that recognize excellence in cinematic artistry and innovation; preserve our film history; enable the creation of world-class film exhibitions, screenings and publications; train and educate the next generation of diverse global film artists; and produce powerful digital content.”More than $100 million has already been committed to the campaign, the academy said, including support from Rolex, which is based in Switzerland.As part of the effort, the academy plans to host gatherings and events in locations around the world to “become increasingly global,” press materials said, and help develop a global “pool of new filmmakers and academy members and support the worldwide filmmaking community.”The academy said its “expanded international outreach” will include Buenos Aires; Johannesburg; Kyoto, Japan; Lagos, Nigeria; London; Marrakesh, Morocco; Melbourne, Australia; Mexico City; and Mumbai. More