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      When Olympic Sponsors Go Rogue

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      LVMH and Samsung intruded on previously sacrosanct spaces at the Paris Games, angering fellow sponsors and raising concerns about a repeat at the closing ceremony.When the French luxury goods conglomerate LVMH agreed to pay about $175 million to underwrite the organizing committee for the Paris Olympics, the company, owned by France’s richest person, Bernard Arnault, asked for more than any previous sponsor had ever done. Organizers of the Games, desperate for that cash, appeared to have said yes at every turn.The medals? Made by the LVMH-owned jeweler Chaumet. The French parade uniforms? Made by the LVMH-owned label Berluti. The medal trays for every event? The unmistakable checkerboard pattern of Louis Vuitton. And on and on it went. But there was one secret that had been held back, Antoine Arnault, who is Bernard Arnault’s son and the family’s representative to the Olympics, told a gathering of well-heeled Parisians on the eve of the Games.Keep an eye out, he and other LVMH executives said, for “a big surprise” involving the company.The Louis Vuitton logo displayed on the roof of the company’s Paris headquarters.Pool photo by Lionel BonaventureIn the end it was hard to miss. Among the parade of athletes cruising along the River Seine was one carrying different cargo: suitcases and trunks encased in Louis Vuitton leather. The Louis V vessel was just one part of the show, an hourslong broadcast that also featured a long video segment beamed to millions of people worldwide that showed the making of the trunk and then panned to dancers in LVMH-designed clothing.The audacious segment — effectively a three-minute advertisement for LVMH during one of the most eagerly anticipated events of the Games — left some longtime Olympic executives slack-jawed. But it also outraged several of the International Olympic Committee’s top partners, billion-dollar companies that have been involved with the Games for far longer than LVMH.“I was very surprised to see the level of LVMH branding in the ceremony,” said Ricardo Fort, a former executive responsible for events like the Olympics and the soccer World Cup at Coca-Cola, whose Olympic partnership dates to the Amsterdam Games in 1928. “This is so unusual I can’t even think about another opening ceremony where a brand had such a visible role.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Don Lemon Sues Elon Musk Over Canceled X Deal

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      The former CNN reporter said in a lawsuit that X had refused to pay him after a testy interview with its billionaire owner.Don Lemon, the former CNN anchor, sued Elon Musk and X on Thursday, arguing that the billionaire refused to pay him after a content deal with the social media platform fell apart.Mr. Lemon agreed in January to take his new show to X, which Mr. Musk owns, as part of the platform’s effort to create premium content to attract advertisers. Mr. Musk agreed to pay Mr. Lemon $1.5 million annually to produce videos exclusively on X, to give him a share of the advertising revenue from his videos and to award Mr. Lemon additional cash incentives as his account gained followers, according to the lawsuit, which was filed in California Superior Court in San Francisco.Mr. Musk also agreed to be Mr. Lemon’s first guest on the show. But the March interview quickly devolved as Mr. Lemon asked the billionaire about his drug use and politics. Shortly after, Mr. Musk canceled the deal.Mr. Lemon did not sign a contract cementing the agreement, which he believed would be a launchpad for his new show after CNN fired him last year, the lawsuit said. Mr. Musk told him during a phone call that there was no need to “fill out paperwork” and reassured Mr. Lemon that X would financially support the show even if he did not like the views Mr. Lemon espoused, according to the court filing.“X executives used Don to prop up their advertising sales pitch, then canceled their partnership and dragged Don’s name through the mud,” Carney Shegerian, a lawyer for Mr. Lemon, said in a statement.X and Mr. Musk did not immediately respond to requests for comment.After Mr. Musk bought X in 2022, advertisers fled in droves as he posted erratic messages to the site and researchers reported a surge of misinformation and hate speech on it.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Meta’s Ad-Free Subscription Violates Competition Law, E.U. Says

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      Regulators said the subscription service introduced last year is a “pay or consent” method to collect personal data and bolster advertising.When Meta introduced a subscription option last year that would allow users in the European Union to pay for an advertising-free experience of Instagram and Facebook, it was meant to fix regulatory problems the company faced in the region.The plan created new legal headaches instead.On Monday, European Union regulators said Meta’s subscription, which costs up to 12.99 euros a month, amounted to a “pay or consent” scheme that required users to choose between paying a fee or handing over more personal data to Meta to use for targeted advertising.Meta introduced the subscription last year as a way to address regulatory and legal scrutiny of its advertising-based business model. Of most concern was the company’s combination of data collected about users across its different platforms — including Facebook, Instagram and WhatsApp — along with information pulled from other websites and apps.Meta argued that by offering a subscription, users had a fair alternative.But regulators on Monday said the system was no choice at all, forcing users to pay for privacy. The authorities said Meta’s policy violated the Digital Markets Act, a new law aimed at reining in the power of the biggest tech companies.The law, known as the D.M.A., is intended to prevent large tech companies from using their size to coerce users into accepting terms of service they would otherwise reject, including the collection of personal data. The concern was platforms like Instagram and Facebook are so widely used that people have to choose to either hand over their data or not join at all.Regulators said the law required companies to allow users to opt out of having their personal data collected while still getting a “less personalized but equivalent alternative” of the service.“Meta’s ‘pay or consent’ business model is in breach of the D.M.A.,” said Thierry Breton, the European commissioner who helped draft the law. “The D.M.A. is there to give back to the users the power to decide how their data is used and ensure innovative companies can compete on equal footing with tech giants on data access.”In a statement, Meta said that the subscription service complied with the Digital Markets Act and that it would work with European regulators to resolve the investigation.Last week, Nick Clegg, Meta’s president, said that Europe was falling behind economically because of overregulation. “Europe’s regulatory complexity and the patchwork of laws across different member states often makes companies hesitant to roll out new products here,” he said.The announcement on Monday is one step in a longer process. The European Commission, the executive branch of the 27-nation bloc, has until March to complete its investigation. If found guilty, Meta could face fines of up to 10 percent of its global revenue and up to 20 percent for repeat offenses.Meta is the second company to face charges under the Digital Markets Act. Last week, the commission brought charges against Apple for unfair business practices related to the App Store. More

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      Trump Hawks American Flag Pins with His Name in Gold Splashed Across Them

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      Donald J. Trump’s campaign is billing it as a must-have fashion accessory for his supporters: an American flag lapel pin with the former president’s name scrawled in gold block letters across it — in all caps.The pins were available starting Thursday for a $50 donation to the Trump campaign, the latest merchandising gambit from a candidate who has hawked a plethora of products over the decades, most recently Bibles and Trump sneakers.A donation page for the pins declared that Mr. Trump’s political opponents had rendered him a convicted felon and asked supporters if he could count on their support.His latest marketing pitch is further testing the norms of flag etiquette and drawing fresh scrutiny from critics.It’s not only the flag flap surrounding Mr. Trump, whose birthday, June 14, happens to fall on Flag Day. Some election deniers have flown the flag upside-down, a historical symbol of distress, to protest Mr. Trump’s 2020 election defeat. An inverted flag appeared at the home of Justice Samuel A. Alito Jr., a display that he attributed to his wife.Alterations to the flag are forbidden under the U.S. Flag Code, which was created in the 1920s by a group of patriotic and civic groups that included the American Legion and adopted as law by Congress in 1942.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      ‘Hanging by a Thread’: U.N. Chief Warns of Missing a Key Climate Target

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      His comments came as the world body’s weather agency said it expected Earth to soon surpass the record high temperatures experienced in 2023.With the planet in the grips of its highest temperatures in more than 100,000 years, scientists with the United Nations weather agency have crunched the numbers and come to a stark conclusion: More record-hot years are all but inevitable.In the next five years, there’s a nearly 90 percent chance Earth will set yet another record for its warmest year, surpassing the scorching highs experienced in 2023, the World Meteorological Organization said in a report Wednesday.The chances are almost as great that, in at least one of these five calendar years, the average global temperature will be 1.5 degrees Celsius, or 2.7 degrees Fahrenheit, higher than it was at the dawn of the industrial age. That’s the level of warming that countries set out to avoid under the 2015 Paris Agreement.“The target of limiting long-term global warming to 1.5 degrees Celsius is hanging by a thread,” the United Nations secretary general, António Guterres, said in a speech in New York City on Wednesday. He called for urgent action in a number of areas, including slashing carbon dioxide emissions and adopting renewable energy, helping poor countries finance their climate plans, and clamping down on the fossil fuel industry.On the last subject, Mr. Guterres reiterated past exhortations to end taxpayer subsidies for oil and gas. But he also turned his attention to a new target: He urged governments to ban advertising by fossil-fuel companies, comparing oil and coal producers to the tobacco industry, which faces advertising restrictions worldwide. And he urged the news media and tech companies to stop displaying their ads.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Apple’s New iPad Ad Leaves Its Creative Audience Feeling … Flat

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      An ad meant to show how the updated device can do many things has become a metaphor for a community’s fears of the technology industry.The trumpet is the first thing to be squished. Then the industrial compressor flattens a row of paint cans, buckles a piano and levels what appears to be a marble bust. In a final act of destruction, it pops the eyes out of a ball-shaped yellow emoji.When the compressor rises, it reveals Apple’s latest commodity: the updated iPad Pro.Tim Cook, Apple’s chief executive, posted the advertisement, called “Crush,” on Tuesday after the company held an event to announce new tablets. “Meet the new iPad Pro: the thinnest product we’ve ever created,” Mr. Cook wrote, adding, “Just imagine all the things it’ll be used to create.”Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create. pic.twitter.com/6PeGXNoKgG— Tim Cook (@tim_cook) May 7, 2024

      For decades, Apple has been the toast of the creative class. It has won over designers, musicians and film editors with promises that its products would help them “Think Different.”But some creators took a different message from the one-minute iPad ad. Rather than seeing a device that could help them create, as Mr. Cook suggested, they saw a metaphor for how Big Tech has cashed in on their work by crushing or co-opting the artistic tools that humanity has used for centuries.The image was especially unnerving at a time when artists fear that generative artificial intelligence, which can write poetry and create movies, might take away their jobs.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Frank Olson, Executive Who Linked O.J. Simpson With Hertz, Dies at 91

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      He negotiated Mr. Simpson’s star turn in commercials, tapping into his football fame, and formed a social bond with him — until there were murder charges. They died on the same day.Frank A. Olson, who as a top executive of Hertz cast the running back O.J. Simpson as the star of the company’s commercials — a corporate marriage that shined up both parties and that lasted two decades, until Mr. Simpson was charged in a double homicide in 1994 — died at his home in Palm Beach, Fla., on Wednesday, the same day Mr. Simpson died. Mr. Olson was 91.The cause was complications of Covid, his sons, Christopher and Blake, said.The coincidental timing of the deaths of Mr. Olson, who had steered Hertz through years of corporate turbulence, and Mr. Simpson, the athlete turned pitchman turned infamous criminal defendant, linked the two men in a way that Mr. Olson had once embraced but that he later distanced himself from.More than business partners, Mr. Olson and Mr. Simpson, both San Francisco natives, forged an alliance, beginning in the 1970s, that spoke of that mutually beneficial zone where corporate and social life intertwine. Mr. Olson, an avid golfer, sponsored Mr. Simpson for membership in the private Arcola Country Club in Paramus, N.J., where in 1992 Mr. Simpson, a former Heisman Trophy winner and Pro Football Hall of Famer, became the first Black member.In a letter that Mr. Simpson left at his Los Angeles home before his arrest in the stabbing murders of his former wife, Nicole Brown Simpson, and her friend Ronald L. Goldman, he listed friends he was sending “love and thanks to.” Mr. Olson was one of them.“I took him places where I think very few Black men had ever been,” Mr. Olson said in the acclaimed 2016 documentary “O.J.: Made in America.”Mr. Simpson was 76 when he died of cancer at his home in Las Vegas.The idea of featuring him in Hertz commercials to symbolize speedy service, beginning in 1974, originated with the company’s ad agency. But because Mr. Simpson was Black and most Hertz customers where white businessmen, the choice made the agency nervous, according to a 1994 article in The Washington Post. So the decision was kicked up to Mr. Olson, who at the time was executive vice president and general manager of the rental-car division. (The company also rented trucks.)We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      How Hertz Turned O.J. Simpson Into the ‘Superstar in Rent‐a‐Car’

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      The famous ad campaign paid dividends for both the company and its pitchman, who died on Wednesday.Executives at the rental car company Hertz knew what they wanted to project to potential business travelers in the 1970s: speed, reliability and efficiency.They quickly realized that one man radiated all of those qualities. So they made the football player O.J. Simpson, who died on Wednesday at the age of 76, the first Black star of a national television advertising campaign.“They had a slogan — the Superstar in Rent‐a‐Car — and I was the current reigning superstar as far as the competition was concerned,” Simpson told The New York Times in 1976.The campaign would pay dividends for both the company and its pitchman, who in early Hertz ads was shown racing through an airport terminal and leaping over rope barriers, clutching a briefcase instead of cradling a football. In some of Simpson’s later ads, average Janes and Joes cheered him on as he ran, yelling, “Go, O.J., Go!”At that time, decades before Simpson was acquitted of killing his former wife and her friend, he was known for dazzling on the field for the University of Southern California and the Buffalo Bills. His athleticism and speed made Simpson the perfect choice for the Hertz commercials that widened his stardom beyond the gridiron, offering him up as a suave, smiling promoter known to football fans and businessmen alike.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More