Advertising and Marketing

Subterms

    More stories

    • 125 Shares99 Views

      in Elections

      Haley Campaign Making $4 Million Ad Buy in South Carolina

      by

      Nikki Haley’s campaign announced on Saturday that it is making a $4 million buy for television, radio and digital advertising in South Carolina that will begin the day after the New Hampshire primary, as she seeks a one-on-one contest with Donald J. Trump.The reservation, which was announced by Ms. Haley’s campaign manager, Betsy Ankney, at an event hosted by Bloomberg News, will span all seven media markets in the state. It was presented as an indication of her intention to stay in the race regardless of the outcome on Tuesday.“I know everyone wants us to put a number on it,” Ms. Ankney said of how she would need perform. “We have never done that. We will never do that.”Ms. Haley has campaigned aggressively New Hampshire, the state where she has polled strongest against Mr. Trump, though she still trails the former president by double digits in polling averages. Ms. Ankney repeatedly declined to describe what she would consider a strong showing in New Hampshire, other than saying Ms. Haley needed to show “incremental progress” against Mr. Trump.“There is no specific benchmarks on what we need to do or not do,” she said.Ms. Ankney, echoing Ms. Haley, presented the race as a choice between a Biden-Trump rematch “with two 80-year-old men” or a next generation nominee, though she acknowledged the road ahead is steep.“Beating Donald Trump is not easy,” Ms. Ankney said. “He is a juggernaut. But how do you eat an elephant? One bite at a time.” More

    • 113 Shares189 Views

      in Elections

      Group Backing Trump Turns Its Attention to Attacking Haley

      by

      An ad buy slated to begin Tuesday in New Hampshire will be the first time the former president’s super PAC runs TV ads against Nikki Haley.The super PAC aligned with former President Donald J. Trump is putting money for the first time behind television ads attacking Nikki Haley, his former U.N. ambassador, who has gained momentum in the Republican primary.Make America Great Again, Inc., is set to air an ad in New Hampshire on Tuesday that targets Ms. Haley, according to a filing with a television network. The ad is expected to run from Tuesday until Sunday, the filing indicated.Ms. Haley pre-emptively responded on Monday night to the ad, writing on the social media platform X, “Two days ago, Donald Trump denied our surge in New Hampshire existed. Now, he’s running a negative ad against me. Someone’s getting nervous. #BringIt.”Ms. Haley has ascended to second place in New Hampshire, according to a recent CBS News poll. Mr. Trump and his affiliated super PAC had previously put resources into bashing Gov. Ron DeSantis of Florida, who has slipped in the polls and is now battling Ms. Haley for second place in the early primary states. For much of his campaign, Mr. DeSantis was the only candidate Mr. Trump treated as a serious threat. While Mr. Trump sometimes mocked Ms. Haley and called her names, he more often criticized Mr. DeSantis by name at rallies, and Mr. Trump’s allies have waged a persistent online campaign against Mr. DeSantis. Mr. Trump’s super PAC last funded an ad buy against Mr. DeSantis in October accusing him of supporting statehood for Puerto Rico.But as Mr. DeSantis has amped up his attacks against Mr. Trump, the former president has turned his attention elsewhere. Chris Jankowski, the former chief executive of Never Back Down, the super PAC backing Mr. DeSantis, said this past summer that such a shift in Mr. Trump’s attention would be worrisome.“What would concern me is if I woke up one day, and Trump and his team were not attacking Never Back Down and Ron DeSantis,” Mr. Jankowski told The New York Times in July. “That would be concerning. Other than that, we’ve got them right where we want them.”He resigned from the embattled super PAC last month, among a string of resignations and firings that has roiled the group, the latest being the resignation of Jeff Roe, a chief strategist, on Saturday night. On Monday, a campaign watchdog group filed a complaint with the Federal Election Commission accusing the super PAC of effectively serving as Mr. DeSantis’s campaign.In recent weeks, Ms. Haley has been endorsed by Chris Sununu, New Hampshire’s popular Republican governor, and has made gains in the state — though she still trails Mr. Trump by double digits. Her rise has been fueled by a lean campaign operation and strong debate performances that positioned her as a more moderate Republican candidate than some of her counterparts.Ms. Haley has spent little resources attacking her former boss. At a crowded town hall on Monday in Iowa, where Ms. Haley and Mr. DeSantis are locked in a heated race for second place, she instead highlighted that Mr. Trump was set to attack her.“So stay tuned,” she said. “We’ll have fun with that one.” Maggie Haberman More

    • 150 Shares179 Views

      in Elections

      Nikki Haley Makes a $10 Million Move, Hoping to Gain Against Trump

      by

      The former ambassador to the U.N. is reserving her first ads in Iowa and New Hampshire as she looks to outstrip Gov. Ron DeSantis in the race for second place.Nikki Haley’s presidential campaign plans to reserve $10 million in television, radio and digital advertising in Iowa and New Hampshire starting in the first week of December — its first investment in advertising this cycle and a move meant to give the candidate a boost as the clock ticks for the field to make significant gains against former President Donald J. Trump.Ms. Haley, the former governor of South Carolina and a U.S. ambassador to the United Nations under Mr. Trump, has seen steadily rising numbers in surveys of early voting states. A series of standout debate performances has brought in grass roots donors and more high-dollar backers after months of campaigning, with campaign officials saying it raised more than $1 million in the 24 hours after the debate last week.She is now polling second in New Hampshire and third in Iowa, according to some surveys, but Mr. Trump remains the dominant front-runner in those states and nationally.Ms. Haley after the Republican primary debate last week.Maansi Srivastava/The New York TimesHer campaign is betting on an eventual Haley-Trump showdown in South Carolina, her home state and the third on the nominating calendar. Senator Tim Scott, her home state rival, dropped out of the race late Sunday, without endorsing anyone. But Ms. Haley is now looking to outstrip her main challenger for second place, Gov. Ron DeSantis of Florida, to become the clear alternative to Mr. Trump.The Associated Press first reported the ad buy on Monday. It far outpaces Mr. DeSantis, who plans to spend more than $500,000 starting in December, according to AdImpact, a media tracking firm.Ms. Haley, a former accountant, has stuck to her playbook for winning tough races in the past: keeping costs low while saving the money she had for television ads.While the super PAC backing her has already spent more than $22 million on advertising in early primary states, according to AdImpact, her campaign has not reserved advertising until now.Alyce McFadden More

    • 113 Shares199 Views

      in Elections

      Republican Group Running Anti-Trump Ads Finds Little Is Working

      by

      With over 40 ads and $6 million spent, a group tied to the Club for Growth is no closer to an answer, a memo to donors says. Some ads even gave Donald Trump a boost.A well-funded group of anti-Trump conservatives has sent its donors a remarkably candid memo that reveals how resilient former President Donald J. Trump has been against millions of dollars of negative ads the group deployed against him in two early-voting states.The political action committee, called Win It Back, has close ties to the influential fiscally conservative group Club for Growth. It has already spent more than $4 million trying to lower Mr. Trump’s support among Republican voters in Iowa and nearly $2 million more trying to damage him in South Carolina.But in the memo — dated Thursday and obtained by The New York Times — the head of Win It Back PAC, David McIntosh, acknowledges to donors that after extensive testing of more than 40 anti-Trump television ads, “all attempts to undermine his conservative credentials on specific issues were ineffective.”The memo will provide little reassurance to the rest of the field of Mr. Trump’s Republican rivals that there is any elusive message out there that can work to deflate his support.“Even when you show video to Republican primary voters — with complete context — of President Trump saying something otherwise objectionable to primary voters, they find a way to rationalize and dismiss it,” Mr. McIntosh states in the “key learnings” section of the memo.“Every traditional postproduction ad attacking President Trump either backfired or produced no impact on his ballot support and favorability,” Mr. McIntosh adds. “This includes ads that primarily feature video of him saying liberal or stupid comments from his own mouth.”For the polling underpinning its analysis, Win It Back used WPA Intelligence — a firm that also works for the super PAC supporting Mr. Trump’s chief rival in the race for the presidential nomination, Gov. Ron DeSantis of Florida.Examples of “failed” ads cited in the memo included attacks on Mr. Trump’s “handling of the pandemic, promotion of vaccines, praise of Dr. Fauci, insane government spending, failure to build the wall, recent attacks on pro-life legislation, refusal to fight woke issues, openness to gun control, and many others.” (Dr. Anthony S. Fauci led the national response to the Covid pandemic.)The list of failed attacks is notable because it includes many of the arguments that Mr. DeSantis has tried against Mr. Trump. The former president leads Mr. DeSantis by more than 40 points in national polls and by around 30 points in Iowa, where Mr. DeSantis’s team believes he has the best shot of defeating Mr. Trump.Mr. McIntosh, a former Indiana congressman who co-founded the Club for Growth and the Federalist Society, makes it clear in the memo that any anti-Trump messages need to be delivered with kid gloves. That might explain why Mr. DeSantis’s super PAC, Never Back Down, has treated Mr. Trump gingerly, even in ads meant to contrast his character and his record unfavorably against Mr. DeSantis’s accomplishments.“Broadly acceptable messages against President Trump with Republican primary voters that do not produce a meaningful backlash include sharing concerns about his ability to beat President Biden, expressions of Trump fatigue due to the distractions he creates and the polarization of the country, as well as his pattern of attacking conservative leaders for self-interested reasons,” Mr. McIntosh writes in the memo.“It is essential to disarm the viewer at the opening of the ad by establishing that the person being interviewed on camera is a Republican who previously supported President Trump,” he adds, “otherwise, the viewer will automatically put their guard up, assuming the messenger is just another Trump-hater whose opinion should be summarily dismissed.”The polling conducted for Win It Back showed diminishing returns for the anti-Trump messaging and emphasized that Mr. Trump benefited from the fact that his rivals were still dividing up the non-Trump vote.In Iowa, Win It Back observed that in the areas where it ran ads, Mr. Trump’s likely share of the Republican vote fell by four percentage points. In the areas where the group did not advertise, Mr. Trump’s support grew by five points.Mr. DeSantis has made his handling of the pandemic a centerpiece of his campaign. But the analysis suggests that this strategy leads to a dead end.The memo says this of Win It Back’s most promising pandemic-themed ad: “This ad was our best creative on the pandemic and vaccines that we tested in focus group settings, but it still produced a backlash in our online randomized controlled experiment — improving President Trump’s ballot support by four points and net favorability by 11 points.”Win It Back did not bother running ads focused on Mr. Trump as an instigator of political violence or as a threat to democracy. The group tested in a focus group and online panel an ad called “Risk,” narrated by former Representative Liz Cheney, that focused on Mr. Trump’s actions on Jan. 6, 2021. But the group found that the Cheney ad helped Mr. Trump with the Republican voters, according to Mr. McIntosh.In a section of the memo titled “next steps,” Mr. McIntosh concludes, “We plan to continue developing and testing ads to deploy when there are signs of consolidation.” More

    • 113 Shares179 Views

      in Elections

      Don’t Be Fooled. Ron DeSantis Is a Bush-Cheney Republican.

      by

      One of the strangest ads of the 2022 election cycle was an homage to “Top Gun,” featuring Ron DeSantis, the governor of Florida. In it, DeSantis is the “Top Gov,” setting his sights on his political enemies: “Good morning, ladies and gentlemen. This is your governor speaking. Today’s training evolution: dogfighting, taking on the corporate media.”The ad concludes with DeSantis in the cockpit of a fighter aircraft, rallying viewers to take on the media’s “false narratives.”The imagery plays on the governor’s résumé. He was never a pilot, of course, but he was in the Navy, where he was a member of the Judge Advocate General Corps of military lawyers from 2004 to 2010. DeSantis served in Iraq and at the U.S. military base at Guantánamo Bay and made his military career a centerpiece of his 2018 campaign for governor. “Service is in my DNA,” he wrote at the time. “My desire to serve my country has been my goal and my calling.”In recent weeks, we have learned a little more about what that service actually entailed, details that weren’t more widely known at the time of his 2018 race.As a lawyer at Guantánamo Bay, according to a report by Michael Kranish in The Washington Post, DeSantis endorsed the force-feeding of detainees.“Detainees were strapped into a chair, and a lubricated tube was stuffed down their nose so a nurse could pour down two cans of a protein drink,” Kranish wrote. “The detainees’ lawyers tried and failed to stop the painful practice, arguing that it violated international torture conventions.”The reason to highlight these details of DeSantis’s service at Guantánamo is that it helps place the Florida governor in his proper political context. The standard view of DeSantis is that he comes out of Donald Trump’s populist Republican Party, a view the governor has been keen to cultivate as he vies for leadership within the party. And to that end, DeSantis has made himself into the presumptive heir apparent to Trump in look, language and attitude.But what if we centered DeSantis in Guantánamo, Iraq and the war on terrorism rather than the fever house of the MAGA Republican Party, a place that may not be a natural fit for the Yale- and Harvard-educated lawyer? What if we treated DeSantis not as a creature of the Trump years but as a product of the Bush ones? How, then, would we understand his position in the Republican Party?For a moment in American politics — before Hurricane Katrina, the grinding occupations in Iraq and Afghanistan and the financial crisis that nearly toppled the global economy — George W. Bush represented the clear future of the Republican Party.And what was Bush Republicanism? It promised, despite the circumstances of his election in 2000, to build a new, permanent Republican majority that would relegate the Democratic Party to the margins of national politics. It was ideologically conservative on most questions of political economy but willing to bend in order to win points with key constituencies, as when Bush backed a large prescription drug program under Medicare.Bush’s Republicanism was breathtakingly arrogant — “We’re an empire now, and when we act, we create our own reality,” one unnamed aide famously told The New York Times Magazine in 2004 — contemptuous of expertise and hostile to dissent, as when the president condemned the Democratic-controlled Senate of 2002 as “not interested in the security of the American people.”Bush’s Republicanism was also cruel, as exemplified in the 2004 presidential election, when he ran, successfully, against the marriage rights of gay and lesbian Americans, framing them as a threat to the integrity of society itself. “Marriage cannot be severed from its cultural, religious and natural roots without weakening the good influence of society,” he said, endorsing a constitutional amendment to ban same-sex marriage.Perhaps the most distinctive quality of Bush’s Republicanism — or rather, Bush’s Republican Party — was that it was still an elite-driven institution. He ran a Brooks Brothers administration, whose militarism, jingoism and cruelty were expressed through bureaucratic niceties and faux technical language, like “enhanced interrogation.”To me, DeSantis looks like a Bush Republican as much as or more than he does a Trump one. He shares the majoritarian aspirations of Bush, as well as the open contempt for dissent. DeSantis shares the cruelty, with a national political image built, among other things, on a campaign of stigma against trans and other gender-nonconforming Americans.Despite his pretenses to the contrary, DeSantis is very much the image of a member of the Republican establishment. That’s one reason he has the almost lock-step support of the organs of that particular elite, for whom he represents a return to normalcy after the chaos and defeat of the Trump years.It is not for nothing that in the fight for the 2024 Republican nomination, DeSantis leads Trump among Republicans with a college degree — the white-collar conservative voters who were Bush stalwarts and Trump skeptics.The upshot of all of this — and the reason to make this classification in the first place — is that it is simply wrong to attribute the pathologies of today’s Republican Party to the influence of Trump alone. If DeSantis marks the return of the Bush Republican, then he is a stark reminder that the Republican Party of that era was as destructive and dysfunctional as the one forged by Trump.You could even say that if DeSantis is the much-desired return to “normal” Republicans, then Republican normalcy is not much different from Republican deviancy.The Times is committed to publishing a diversity of letters to the editor. We’d like to hear what you think about this or any of our articles. Here are some tips. And here’s our email: letters@nytimes.com.Follow The New York Times Opinion section on Facebook, Twitter (@NYTopinion) and Instagram. More

    • 100 Shares119 Views

      in Elections

      Facebook Failed to Stop Ads Threatening Election Workers

      by

      The ads, submitted by researchers, were rejected by YouTube and TikTok.Facebook says it does not allow content that threatens serious violence. But when researchers submitted ads threatening to “lynch,” “murder” and “execute” election workers around Election Day this year, the company’s largely automated moderation systems approved many of them.Out of the 20 ads submitted by researchers containing violent content, 15 were approved by Facebook, according to a new test published by Global Witness, a watchdog group, and New York University’s Cybersecurity for Democracy. Researchers deleted the approved ads before they were published.Ten of the test ads were submitted in Spanish. Facebook approved six of those ads, compared with nine of the 10 ads in English.TikTok and YouTube rejected all the ads and suspended the accounts that attempted to submit them, the researchers said.The tests underscored the challenges that social networks face in moderating increasingly partisan and violent content around elections, especially as poll workers are facing additional threats from election deniers and far-right extremists. The Justice Department and other federal agencies warned ahead of this year’s midterm elections that threats against election workers had surged.In a statement, a spokesman for Meta, Facebook’s parent company, said it later disabled several accounts that had submitted the ads. The company also said that ads continue to be reviewed after they go live.“This is a small sample of ads that are not representative of what people see on our platforms,” the spokesman said in a statement. “Content that incites violence against election workers or anyone else has no place on our apps, and recent reporting has made clear that Meta’s ability to deal with these issues effectively exceeds that of other platforms.”The research adds to previous tests conducted by the same groups, including one this year in which 20 ads were submitted containing political misinformation. In that test, Facebook approved only two of the misleading ads in English from an account in the United States, while TikTok approved about 90 percent of them. YouTube suspended the account that tried to submit the ads.But this round used more overt language that tested Facebook’s largely automated moderating system. Those included direct threats of violence, which were sourced from real statements by election deniers and other far-right extremists in the United States. One ad, which was approved by Facebook, read: “We are going to kill you all.” Another ad, which threatened to abuse children, was also approved.“It was really quite shocking to see the results,” said Damon McCoy, an associate professor at N.Y.U. “I thought a really simple keyword search would have flagged this for manual review.”In a statement, researchers also said they wanted to see social networks like Facebook increase content moderation efforts and offer more transparency around the moderation actions they take.“The fact that YouTube and TikTok managed to detect the death threats and suspend our account, whereas Facebook permitted the majority of the ads to be published shows that what we are asking is technically possible,” they wrote. More

    • 125 Shares199 Views

      in Elections

      Resistance to Misinformation Is Weakening on Twitter, a Report Found

      by

      Concerns about misinformation on Twitter have flared in the days since Elon Musk’s takeover on Oct. 27, pushing away advertisers, rattling researchers and increasing fears that conspiracy theories and false narratives could pollute the political discourse on the platform ahead of the midterm elections.Researchers at the Fletcher School at Tufts University said in a report that “early signs show the platform is heading in the wrong direction under his leadership — at a particularly inconvenient time for American democracy.”The researchers said they had tracked narratives about civil war, election fraud, citizen policing of voting, and allegations of pedophilia and grooming on Twitter from July through October. They said they had found that the discussion reflected a commitment to combating misinformation, hate speech and toxic ideas.“Post-Musk takeover, the quality of the conversation has decayed,” as more extremists and misinformation peddlers tested the platform’s boundaries, the researchers wrote.Before Mr. Musk took control of Twitter, posts pushing back against misinformation, hate and other toxic speech were usually many times greater than the original false or misleading posts, the Tufts researchers discovered.Conspiracy theories focused on unfounded allegations of pedophilia or “grooming,” which advance an anti-L.G.B.T.Q. message, have encountered less resistance from a Musk-led Twitter, the Tufts report found. Earlier spikes in the topic were accompanied by strong condemnation; after Oct. 28, researchers wrote, “the conversation deteriorated quickly” as users tested Twitter moderators by repeatedly writing “GROOMER,” in an echo of a coordinated campaign to spread antisemitic content as the platform adjusted to Mr. Musk.On Monday, with hours to go before the vote, Mr. Musk tweeted out a link to Twitter’s rules, which he said “will evolve over time.” Watchdog groups quickly noticed that the page did not explicitly address misinformation, although it did prohibit users from using the platform to manipulate or interfere in elections, employ misleading and deceptive identities or share harmful synthetic or manipulated media. A separate page about misinformation in Twitter’s “Help Center” section remained live.Fears about ads appearing in proximity to misinformation and other problematic posts have led General Mills, United Airlines and several other large companies to pause their spending on Twitter in recent days. Content moderation has sparked heated exchanges on Madison Avenue with and about Mr. Musk. More