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    How Hated Is Macron? It Could Decide the French Election.

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    Given the choice between a president they suspect of despising ordinary people and a far-right candidate they detest, many French voters may stay home.LE HAVRE, France — As an ardent supporter of President Emmanuel Macron of France, Nicole Liot was all smiles after seeing him at a recent campaign stop. But she was also worried about the final round of the French election this Sunday. In her lifetime, she had never seen such intense dislike for a president among some French.“There are presidents who weren’t hated like this even though they weren’t saints,” Ms. Liot, 80, said, positing that what has become known as Mr. Macron’s “little phrases” fueled the aversion. “Like when he told someone, ‘You’re searching for a job? Just cross the street and you’ll find one.’”As anti-Macron protesters burned tires and blotted the sky with smoke over the northwestern city of Le Havre, Ms. Liot added, “Maybe people won’t forgive him for these mistakes of language and attitude.”No French president has been the object of such intense dislike among significant segments of the population as Mr. Macron — the result, experts say, of his image as an elitist out of touch with the ordinary French people whose pensions and work protections he has threatened in his efforts to make the economy more investor-friendly.Just how deep that loathing runs will be a critical factor — perhaps even the decisive one — in the election against his far-right rival, Marine Le Pen. Recent polls give Mr. Macron a lead of around 10 percentage points — wider than at some points in the campaign, but only a third of his winning margin five years ago.“Macron and the hatred he arouses is unprecedented,” said Nicolas Domenach, a veteran political journalist who has covered the past five French presidents and is the co-author of “Macron: Why So Much Hatred?,” a recently published book. “It stems from a particular alignment. He is the president of the rich and the president of disdain.”Marine Le Pen, the far-right candidate, at a meeting in Avignon.Daniel Cole/Associated PressNo doubt Mr. Macron could end up winning re-election despite his unpopularity. Even if a groundswell of voters does not turn out to vote for him, what matters for him is that enough voters come out to vote against her — to build a “dam” against the far right.It is a long-established strategy to erect a so-called “Republican front” against a political force — her party, the National Rally, formerly the National Front — that is seen as a threat to France’s democratic foundations.But given the choice between a president they find disdainful and a far-right candidate they find detestable, many French voters may just stay home, or even vote for Ms. Le Pen, tipping the scales in a close election.Every chance she gets, Ms. Le Pen has done her best to remind voters of “these terrible words” — “these words of disdain” — that now stick to Mr. Macron, as she did at a big campaign rally in the southern city of Avignon last week.“They are the words of a power without empathy,” she said as the crowd booed.Both she and Mr. Macron are now vying in the campaign’s closing days for the voters who cast ballots for other candidates in the first round of the presidential election on April 10, on whom the election now hinges.Waiting for Mr. Macron, while smoke from from tires set on fire as part of a protest against the president rose in the distance.James Hill for The New York TimesThe most critical bloc voted for Jean-Luc Mélenchon, the veteran leftist who came in a strong third. On the left, many feel betrayed by Mr. Macron’s rightward tilt over the course of his presidency.Ms. Le Pen is trying especially to appeal to voters who feel the same emotions of hate and disdain so often heard among Ms. Le Pen’s core backers — many in Mr. Mélenchon’s camp.Roland Lescure, a lawmaker and spokesman for Mr. Macron’s party, La République en Marche, said he was convinced that “rejection for Marine Le Pen” would prove more potent than the dislike for the president, which he recognized.The rejection was not just of the person of Ms. Le Pen, he said, “but above all of an ideology, of a political history and of a platform, which, when one reads it, is extremely harmful.”But Ms. Le Pen has grown so confident in her widening appeal after taking calculated steps to soften her image that she has even dared seize the term “dam” for herself — beseeching voters six times in her rally to build a “dam against Macron.”The calls for dams on both sides underscored how the final vote boils down to an unpopularity contest: The less-disliked candidate wins.It is especially true in this race, which features the same finalists as in 2017. But if Ms. Le Pen was seen as a bulldozer of far-right ideology back then, in the current campaign she has tried to present a softer, more personable side.Mr. Macron meeting with voters on his way to the Museum of Modern Art André Malraux in Le Havre.James Hill for The New York TimesAnd if Mr. Macron was once seen as a fresh face who inspired many with his promises to change an ossified France, this time he has been cast by his haters as a kind of malign king.A former investment banker, whose tax policies have favored the wealthy, Mr. Macron has been unable to shake off his image as the president of the rich, even after his government provided massive subsidies during the pandemic.His “little phrases” over the years to or about regular folk have cemented that unsympathetic image, creating the kind of political and cultural schism opened by Hillary Clinton’s description of Donald J. Trump’s supporters in 2016 as “deplorables.”It has also not helped Mr. Macron that he barely bothered to campaign initially, absorbed in diplomacy around Russia’s invasion of Ukraine, but also as part of a strategy to hold himself out of reach of his opponents.For many French, the approach only reinforced the impression of aloofness from a president who has concentrated powers in his own hands and considered campaigning beneath him.Voting in the first round of the presidential election in the Paris suburb of Trappes. Polls give Mr. Macron around a 10 percentage point lead in the second round.Andrea Mantovani for The New York TimesAs Mr. Macron finally engages the race, he is now being confronted with the raw emotions that have shaped much of his presidency.What to Know About France’s Presidential ElectionCard 1 of 4Heading to a runoff. More

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      For Macron, France’s Troubled Industries Hit Home

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      President Emmanuel Macron vowed an economic revival, but as he seeks re-election, a Potemkin factory in the town where he was raised shows just how hard that can be.AMIENS, France — During the last presidential campaign, the troubled Whirlpool factory in the northern city of Amiens became the setting for frantic, dueling appeals for support by Emmanuel Macron and his far-right rival, Marine Le Pen.Mr. Macron promised to save the plant — which happens to be in his hometown — and once he was elected, his government poured millions in subsidies toward the factory’s reinvention, as a showpiece of his commitment to reviving French industry.As Mr. Macron seeks re-election, he and Ms. Le Pen are preparing to square off once again as the front-runners before the first round of voting in presidential elections on Sunday. But the fate of the plant has proved much the opposite of what Mr. Macron had hoped for.Today, the plant is an example of the difficulty of rehabilitating ailing French industries and of the president’s challenge in winning the confidence of French workers, who have been gravitating for years to the far right.The mammoth plant in Amiens, where weeds have pushed through asphalt and the cafeteria’s menu is frozen on sausage fricassee, is deserted and lifeless, except for three last Whirlpool workers who spend their days huddling around the coffee machines in a few small rooms.The plant’s new operator was convicted in February of misuse of funds, after a year of taking money from the government and Whirlpool and doing precious little with it. Workers say they spent idle days as next to nothing rolled off the assembly line. Instead, they kept busy killing time, taking extended cigarette breaks or lying inside their cars fidgeting on their smartphones.Frédéric Chantrelle, left, one of the last three workers still employed at the plant in Amiens, and Christophe Beaugrand, a former employee.Dmitry Kostyukov for The New York Times“Two or three times, when someone important visited, we had to pretend to work or hide,” recalled Mariano Munoz, 49, who was in charge of janitorial services. “The welders welded all sorts of things and hammered away. One or two tinkered with a car. Me, I’d take the street cleaner and I’d sweep the entire parking lot.”Mr. Macron was elected as a change agent five years ago, with plans to disrupt the heavily unionized industrial sector that had stagnated as owners feared the rising cost of French workers who were guaranteed years of ample benefits and were notoriously difficult to fire. For years, unemployment hovered chronically at 8 percent or more as the industrial sector atrophied.Initially, Mr. Macron attempted to overhaul France’s economy by pushing through business-friendly changes, like cutting taxes, especially for the wealthy. In his first years as president, he took on some of France’s toughest unions, provoking the biggest strikes the country had seen in years as he revamped France’s voluminous labor code, making it easier to hire and fire workers.Learn More About France’s Presidential ElectionThe run-up to the first round of the election has been dominated by issues such as security, immigration and national identity.Suddenly Wide Open: An election that had seemed almost assured to return President Emmanuel Macron to power now appears to be anything but certain.On Stage: As the vote approaches, theaters and comedy venues are tackling the campaign with one message: Don’t trust politicians.Behind the Scene: In France, where political finance laws are strict, control over the media has provided an avenue for billionaires to influence the election.A Political Bellwether: Auxerre has backed the winner in the presidential race for 40 years. This time, many residents see little to vote for.Private Consultants: A report showing that firms like McKinsey earned large sums of money to do work for his government has put President Emmannuel Macron on the defensive.But even as the overall economy has bounced back strongly from the pandemic, Mr. Macron’s efforts to reindustrialize France have proved decidedly mixed, economists say, as evidenced by the nation’s trade deficit of 84.7 billion euros, about $93 billion, last year — a record — as well as the plant in Amiens, which had made tumble dryers for Whirlpool and did not survive despite nearly €10 million in subsidies.Amiens North, an area inhabited by many descendants of North Africans recruited to work in factories in the 1960s and ’70s.Dmitry Kostyukov for The New York TimesFor Mr. Macron, the plant’s long, agonizing death has complicated every trip back to his hometown, about 80 miles north of Paris. It reinforced the impression of Mr. Macron, a former investment banker, as the president of the rich, someone cut off from ordinary French people — like the nearly 300 workers who lost their jobs when the plant finally did close in 2018.Many of the laid off workers went on to join the Yellow Vest movement, whose ranks were filled with working-class French struggling under high taxes and a lack of earning power, ushering in the biggest political crisis of Mr. Macron’s presidency.Burned by the Yellow Vest protests, Mr. Macron’s government spent massively to offset the economic shock of the pandemic, and unemployment is now at its lowest in a decade. Still, it is service-sector jobs that have continued to increase, while industrial employment declines.Thomas Grjebine, an economist at CEPII, a research center in Paris, said that the fate of the Amiens plant was “symptomatic” of the difficulties of reviving the industrial sector. “In fact, the government is somewhat powerless before the closings of plants,” Mr. Grjebine said. “But many promises are made during campaigns.”During Mr. Macron’s campaign for the presidency in 2017, 11 days before the final vote, Mr. Macron met with union leaders in town, while Ms. Le Pen paid a surprise visit to the plant’s parking lot and was greeted warmly by striking employees — forcing a reluctant Mr. Macron to follow.Patrice Sinoquet, another of the last remaining workers at the plant, showed a photograph of Mr. Macron visiting the factory in 2019.Dmitry Kostyukov for The New York TimesHeckled and jostled by the hostile crowd, Mr. Macron tried to catch up with Ms. Le Pen, whose party, then called the National Front, had won the department that includes Amiens in the first round of voting that year.“You think it doesn’t hurt me in the gut that people vote for the National Front on my soil?” Mr. Macron said to the crowd. Later, he promised a “real Marshall Plan for the reindustrialization of our economically lost territories.”Half a year after his election victory, that promise seemed in sight. A prominent local businessman, Nicolas Decayeux, was selected to take over the plant with a project to manufacture refrigerated lockers and small vehicles. He took on 162 of the 282 laid-off Whirlpool workers and received €2.6 million in subsidies from the government and €7.4 million from Whirlpool.During a celebratory visit to the plant, Mr. Macron was accompanied by Mr. Decayeux. In a follow-up letter to Mr. Decayeux, the president wrote that the businessman’s “beautiful entrepreneurial project” would “contribute to our industrial recovery.”“I really had stars in my eyes because here is a young president who wants to reform France,” recalled Mr. Decayeux, who named his company WN.It was a rare piece of good news for Amiens, a picturesque town of more than 130,000 that straddles the Somme River.Like much of northern France, it had been hit by deindustrialization for two generations as successive national governments considered a shift toward a consumer-driven economy a sign of modernization, witnessed in the Amazon warehouses that have opened in Amiens and elsewhere.An Amazon facility near Amiens. The shift toward a consumer-driven economy was seen by successive national governments as a sign of modernization.Dmitry Kostyukov for The New York Times“This drop in social standing, the sentiment of being abandoned and of not mattering, eased the way for extremism,” said Brigitte Fouré, the center-right mayor of Amiens.In an interview with a French magazine last year, Mr. Macron said that growing up in Amiens, he had witnessed the “full force of deindustrialization” in his region. Still, he acknowledged that he himself had enjoyed a sheltered upbringing, living in a “rather happy bubble, and even a bubble in a bubble.”The son of two medical doctors, Mr. Macron grew up in Amiens’s richest neighborhood, Henriville, and attended the city’s most prestigious school, a private Jesuit establishment called La Providence. “He’s from Henriville, and when you say, ‘Henriville,’ it’s Versailles,” said M’hammed El Hiba, the longtime head of Alco, a community center in Amiens North, an area inhabited by the descendants of North Africans recruited to work in factories in the 1960s and 1970s.Mr. Macron grew up in Amiens’s richest neighborhood, Henriville, and attended the city’s most prestigious school, a private Jesuit establishment called La Providence. Dmitry Kostyukov for The New York TimesAt the former Whirlpool plant, the optimism faded quickly. Former workers said that Mr. Decayeux’s plans to build lockers and small vehicles never took off.“Nothing was happening,” said Christophe Beaugrand, 44, a welder who was hired by Mr. Decayeux after being laid off by Whirlpool. “People were in the cafeteria with their phones and chargers. When the prefect visited, we had to make noise or hide.”Who Is Running for President of France?Card 1 of 6The campaign begins. More