Apple Inc

Subterms

    Latest story

    125 Shares

    Trump Tariffs Could Raise iPhone Prices, But Affordable Options Remain

    by

    Even if gadget prices surge, we have plenty of cheaper options, like buying last year’s phone model instead of the latest and greatest.On Friday, amid a tariff-induced frenzy that drove hordes of consumers to panic-buy iPhones, President Trump announced a tariff exemption on electronics like smartphones and computers. For a moment, widespread anxiety about a potential $2,000 iPhone dissipated.But two days later, the Trump administration said smartphones and computers were likely to be hit with new tariffs targeting semiconductors, or chips. More expensive iPhones could come after all! Talk about whiplash.Don’t panic. Even if tariffs did cause the iPhone’s price to surge, we would have plenty of cheaper options, like buying last year’s phone model instead of the latest and greatest.The most important lesson we can learn from the turmoil: The only consistent way to save money on tech is to use devices for as long as possible, which requires maintaining them as you would a car, and upgrading only when you must.“Buy the best and drive it into the ground,” said Ramit Sethi, a personal finance expert. “Holding that item for longer will bring down the overall cost of ownership.”There remains lots of uncertainty around future costs of tech hardware in general. Nintendo this month canceled plans to start taking orders for its game console, the $450 Nintendo Switch 2, to evaluate the impact of tariffs on pricing and availability. Costs of some accessories, like phone chargers, power bricks and cases, have already risen on Amazon.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

    More stories

    • 175 Shares56 Views

      in Elections

      How Do the iPhone 16E and Google Pixel 9A Compare to More Expensive Models?

      by

      With all the talk about tariffs driving up costs, the word “cheaper” should bring comfort to just about anyone. That’s why I’m delighted to share that the cheaper smartphone from Google has arrived, a few months after Apple released a somewhat cheaper entry-level iPhone — and that both products are very good.Google this week released the Pixel 9a, the $500 sibling of its $800 flagship smartphone, the Pixel 9. It competes directly with the $600 iPhone 16e released in February, the cheaper version of Apple’s $800 iPhone 16.Both of the new phones have the staples that people care most about — great cameras, nice screens, zippy speeds, modern software and long battery life. To cut costs, they omit some fancier extras, like advanced camera features.Is it a wise idea to save some bucks, or better to spend more on the fancier phones? To find out, I strapped on a fanny pack and carried all four phones with me for the last week to run tests.The upshot: As is often the case, you get what you pay for. The $800 phones are slightly better in terms of features and performance than the cheaper versions, and the $600 iPhone is faster and has a better camera than the $500 Pixel.But more important, the cheaper Pixel and iPhone were nearly indistinguishable from their $800 counterparts in several of my tests. In some cases, like battery life, the cheaper phones were even better.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

    • 100 Shares100 Views

      in Elections

      Apple Plunges 9 Percent, Leading a Tech Sell-Off

      by

      Apple led a sell-off of tech stocks on Thursday, falling about 9 percent. Its drop was one of its steepest intraday declines since early 2019, when the company plunged 10 percent after it warned that iPhone sales in China would fall short of its expectations at the time.Wall Street analysts who follow the company have been looking for signs that Apple will be granted a tariff exemption by the White House, as it did when the Trump administration began its previous round of tariffs in 2018. But after President Trump’s news conference yesterday, there was no indication that Apple would receive any relief.As a result, many analysts were scrambling to update their forecasts on Apple’s profits. The company counts on the sale of devices for three-quarters of its nearly $400 billion in annual revenue, and it makes almost all of its iPhones, iPads and Macs overseas.The investment bank TD Cowen estimates that every 10 percent of tariffs on a product imported from China, India or Vietnam — where Apple does most of its manufacturing — would reduce the company’s profit by more than 3.5 percent. The Wall Street advisory said Apple could offset that profit decline with a 6 percent price increase for every 10 percent of tariff. Given that China is being hit with 54 percent tariffs and that it makes 90 percent of the world’s iPhones, the price of most $1,000 iPhones would jump to about $1,300. More

    • 138 Shares189 Views

      in Elections

      Apple to Invest $500 Billion in U.S. as Trump Tariffs Loom

      by

      The company pledged the multibillion-dollar investment over the next four years and said it would create 20,000 jobs. The Texas facility is set to open in 2026.Days after Apple’s chief executive met with President Trump, the company said on Monday that it planned to spend $500 billion and hire 20,000 people in the United States over the next four years and open a factory in Texas to make the machines that power the company’s push into artificial intelligence.“We are bullish on the future of American innovation, and we’re proud to build on our longstanding U.S. investments,” Tim Cook, Apple’s chief executive, said in a statement. The company made similar, smaller pledges during the Biden administration and President Trump’s first term. It hasn’t fulfilled all its previous promises.Mr. Cook met with Mr. Trump last week. After that meeting, Mr. Trump said that the company would shift production to the United States: “They’re going to build here instead because they don’t want to pay the tariffs,” Mr. Trump said in a speech to a gathering of governors.Most iPhones are manufactured in China by the Taiwanese electronics giant Foxconn, which will be involved in Apple’s new Houston facility. Earlier this month, U.S. tariffs of 10 percent on all Chinese products took effect. Levies on imports from Canada, Mexico and other major trading partners could be imposed in the coming weeks.Foxconn has spent millions of dollars over the past two years building up its operations outside of China, including in Texas, and in Mexico, where the company already assembles A.I. servers. The company’s chairman previously said that this expanded footprint would help insulate Foxconn against U.S. tariffs.Last year, Foxconn purchased a tract of land north of Houston, next to one of its warehouses, which it said would be used for its artificial intelligence business.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

    • 138 Shares99 Views

      in Elections

      Apple and Google Restore TikTok to App Stores in the U.S.

      by

      The popular social media app was removed to comply with a new law that banned it in the United States.Apple and Google restored TikTok to their app stores in the United States on Thursday evening, several weeks after they removed the short-form video platform in compliance with a new law that banned it in the country.President Trump tried to pause enforcement of the TikTok ban with an executive order, but the companies were reluctant to bring TikTok back until they were certain they were not breaking the law.The law, signed last year, had called for ByteDance, TikTok’s Chinese parent company, to sell TikTok to a non-Chinese owner by Jan. 19. The law targeted app store operators and internet hosting companies with steep financial penalties if they distributed or maintained TikTok.Mr. Trump’s executive order prompted confusion among technology companies. While Apple and Google kept TikTok out of their app stores, companies like Oracle, which provided back-end technology support for the app, resumed working with it after a brief shutdown in January.While Apple and Google blocked new downloads of TikTok, the app was largely unaffected if it was already downloaded on American phones. TikTok claims 170 million U.S. users.The return of the app to the stores is a positive sign for TikTok, which now has until early April to find a buyer. It’s also a remarkable turnabout for the company. Just a month ago, it was facing down a ban with wide bipartisan support in Congress. The law was upheld unanimously by the Supreme Court — only to be upended by Mr. Trump.TikTok executives told video creators in a briefing call on Tuesday that it was optimistic that Apple and Google would soon reinstate the app, said H. Lee Justine, a TikTok creator and author, who was on the call.“They said that the administration had given them a lot of information that they wouldn’t be penalized and that they were really hopeful that any day now they would put it back in the app stores,” she said in an interview. “It makes me very hopeful that they felt that they could do this because hopefully this means that long term there’s not going to be issues and this will work out.”TikTok declined to comment on its return to the app stores or the briefing.This is a developing story. Check back for updates. More

    • 125 Shares179 Views

      in Elections

      Digital Estate Planning: How to Prepare Your Social Media Accounts

      by

      When planning your estate, leave instructions for handling your online accounts, data and other electronic affairs.How do you want your social media pages, smartphone photos and computer files handled after you die? While property and money distribution are usually at the top of the estate-planning list, don’t forget to leave instructions regarding your digital accounts and assets — so your survivors are left with more than just random bits and pixels from your online presence.Here’s a short guide to getting your digital material in order, as well as advice for dealing with the accounts of those who departed without leaving directions.Create a Digital DirectiveA law known as the Revised Uniform Fiduciary Access to Digital Assets Act, enacted by most states, gives a chosen representative (like your estate’s executor) the authority to manage your electronic affairs. For specific instructions, create a document stipulating how you want your online accounts and all digital content handled when you die or become incapacitated, and keep it with your other estate papers.Giving access to your account user names and passwords will greatly help your representative, but proceed carefully. You will need a safe place to list the credentials for all your financial institutions, as well as for any e-commerce stores, insurance policies, online storage, email, social media platforms, cable and wireless carriers, medical apps, and media subscriptions.The 1Password app can hold all kinds of confidential information.1PasswordOne way to encrypt and store this sensitive information is to enter it all into a password-manager app. Wirecutter, the product review site owned by The New York Times, recommends 1Password ($3 a month for an individual plan, $5 a month for the shared family plan) or Bitwarden (free, with in-app upgrades). Apple and Google have their own free apps, which save and store passwords on devices running their software.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

    • 63 Shares179 Views

      in Elections

      Berkshire Continues Retreat From Stocks

      by

      The conglomerate reported on Saturday that it had cut its holdings in Apple and Bank of America and increased its cash to a record high in the third quarter.Berkshire Hathaway, the conglomerate headed by Warren E. Buffett, extended its retreat from stocks in the third quarter, cutting its holdings in Apple and Bank of America and increasing its cash to a record $325.2 billion.Berkshire also reported on Saturday a 6 percent decline in quarterly operating profit, largely the result of higher liabilities for its insurance companies, including for Hurricane Helene, and currency losses from a strengthening U.S. dollar.These costs offset improved profitability at the Geico car insurer, where accident claims and expenses fell. Profit also rose at the BNSF railroad, which shipped more consumer goods, and Berkshire Hathaway Energy, where operating expenses declined.In its quarterly report, Berkshire said it sold about 100 million of its Apple shares, or 25 percent, over the summer, ending with about 300 million shares.It has now sold more than 600 million Apple shares this year, though Apple remained Berkshire’s largest stock holding, at $69.9 billion.The sales represented a large portion of the $36.1 billion of stock, including several billion dollars of Bank of America shares, that Berkshire sold in the quarter.Mr. Buffett said in May that he expected Apple to remain Berkshire’s largest stock investment, but selling made sense because the 21 percent federal tax rate on the capital gains was likely to increase.Berkshire bought just $1.5 billion of stock in the quarter, the eighth straight quarter when it was a net seller of stocks.It also repurchased none of its own stock, suggesting that Mr. Buffett doesn’t view even his own company’s shares as a bargain.Operating profit from Berkshire’s dozens of businesses fell to $10.09 billion, from $10.76 billion a year earlier.Insurance underwriting profit fell 69 percent, hurt by rising claims, $565 million of losses from Helene and a bankruptcy court settlement related to the defunct talc supplier Whittaker Clark & Daniels. The costs more than offset a near doubling of underwriting profit at Geico. Berkshire also projected $1.3 billion to $1.5 billion in pretax losses in the fourth quarter from Hurricane Milton, which hit Florida in October.Net income for Berkshire totaled $26.25 billion compared with a loss of $12.77 billion a year earlier when falling stock prices reduced the value of Berkshire’s investments.Mr. Buffett has said operating results better reflect Berkshire’s performance. Accounting rules require Berkshire to report unrealized investment gains and losses when it reports net income, adding volatility that Mr. Buffett counsels investors to ignore.Mr. Buffett, 94, has led Berkshire since 1965, and is expected to eventually transfer leadership to Berkshire’s vice chairman, Greg Abel, 62.Berkshire, based in Omaha, owns and operates an array of businesses, including Berkshire Hathaway Energy, many industrial and manufacturing companies, a big real estate brokerage, and retail businesses like Dairy Queen, See’s Candies and Fruit of the Loom. More

    • 113 Shares139 Views

      in Elections

      Microsoft and OpenAI’s Close Partnership Shows Signs of Fraying

      by

      The “best bromance in tech” has had a reality check as OpenAI has tried to change its deal with Microsoft and the software maker has tried to hedge its bet on the start-up.Last fall, Sam Altman, OpenAI’s chief executive, asked his counterpart at Microsoft, Satya Nadella, if the tech giant would invest billions of dollars in the start-up.Microsoft had already pumped $13 billion into OpenAI, and Mr. Nadella was initially willing to keep the cash spigot flowing. But after OpenAI’s board of directors briefly ousted Mr. Altman last November, Mr. Nadella and Microsoft reconsidered, according to four people familiar with the talks who spoke on the condition of anonymity.Over the next few months, Microsoft wouldn’t budge as OpenAI, which expects to lose $5 billion this year, continued to ask for more money and more computing power to build and run its A.I. systems.Mr. Altman once called OpenAI’s partnership with Microsoft “the best bromance in tech,” but ties between the companies have started to fray. Financial pressure on OpenAI, concern about its stability and disagreements between employees of the two companies have strained their five-year partnership, according to interviews with 19 people familiar with the relationship between the companies.That tension demonstrates a key challenge for A.I. start-ups: They are dependent on the world’s tech giants for money and computing power because those big companies control the massive cloud computing systems the small outfits need to develop A.I.No pairing displays this dynamic better than Microsoft and OpenAI, the maker of the ChatGPT chatbot. When OpenAI got its giant investment from Microsoft, it agreed to an exclusive deal to buy computing power from Microsoft and work closely with the tech giant on new A.I.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

    • 75 Shares189 Views

      in Elections

      Did Apple Just Kill Social Apps?

      by

      This year, when Apple announced iOS 18, the latest version of its mobile operating system, most of the attention went to its slate of new artificial intelligence features.But a lesser-noticed change in iOS 18 — a tweak to an obscure feature that allows users to share their contact lists with various apps — may wind up being more important.That’s because “contact sync,” as the feature is known by some developers, has played a critical role in the growth of many social and messaging apps for the past two decades. It’s how apps like Instagram, WhatsApp and Snapchat were able to find their footing, by quickly connecting millions of iPhone users to people they already knew, and suggesting other users for them to follow. That early momentum helped kick-start their viral growth, propelling them to the top of the App Store charts.Now, some developers are worried that they may struggle to get new apps off the ground. Nikita Bier, a start-up founder and advisor who has created and sold several viral apps aimed at young people, has called the iOS 18 changes “the end of the world,” and said they could render new friend-based social apps “dead on arrival.”That might be a little melodramatic. I recently spent some time talking to Mr. Bier and other app developers and digging into the changes. I also heard from Apple about why they believe the changes are good for users’ privacy, and from some of Apple’s rivals, who see it as an underhanded move intended to hurt competitors. And I came away with mixed feelings.On one hand, I’m sympathetic to the uphill battle faced by any developer trying to build a new social app today. The contact sharing changes in iOS 18 will undoubtedly make it harder for some fledgling apps to break through. And in a world where it’s harder for smaller apps to succeed, incumbents like Facebook and Instagram — which already have network effects, and don’t have to ask existing users for permission to keep collecting their contacts — obviously stand to benefit.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More