Giorgio Armani Doesn’t Think Much About Age
For those of us who grew up in the shadow of war, ambition was something natural, a vital drive. It was not so much a desire for fame and notoriety but rather an urge for personal fulfillment, a way to assert oneself outside the hardship and to overcome it. My mother and father taught me the value of commitment and hard work to get things done. It is a lesson that has never left me.It took me some time to find my way. First, I studied medicine, then came La Rinascente [an Italian department store, where Armani worked in display] and Cerruti — fashion, in other words. That was the moment when I found my ambition, when I discovered the power of clothes not only to change the way you look but, more profoundly, to influence the way you are and behave.Looks from Giorgio Armani Privè’s couture spring 2024 collection, shown in Paris in January. →Giorgio Armani PrivéGiorgio Armani PrivéGiorgio Armani PrivéGiorgio Armani PrivéGiorgio Armani PrivéGiorgio Armani PrivéGiorgio Armani PrivéGiorgio Armani PrivéGiorgio Armani PrivéGiorgio Armani PrivéGiorgio Armani PrivéI think the challenges — or problems — and the rewards of staying in the game go hand in hand if you do this work for as long as I have and if you remain present. The main pressure is staying relevant without giving in to the pressures of the moment, which often feel very urgent but are forgettable in the long run.In truth, I don’t think about age much. In my head, I am the same age I was when I started Giorgio Armani. Situations and people change, but the challenges and problems are all the same in the end. My way of tackling them hasn’t changed — with great determination. Audiences evolve, however, and this cannot be underestimated. Stylistic coherence, therefore, must be elastic. Otherwise one becomes rigid. The ultimate gratification is to become a classic — outside of and above fashion — and to be identified with a style.Current and upcoming projects: Designed 14 men’s, women’s and haute couture collections in 2023.This interview has been edited and condensed. More
