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    Inside the Fox News That Donald Trump Helped Build

    Roger Ailes understood the appeal Mr. Trump had for Fox viewers. He didn’t foresee how together they would redefine the limits of political discourse in a way the country is still living with.When Roger Ailes ran CNBC in the mid-1990s, he gave himself a talk show called “Straight Forward.” It long ago vanished into the void of canceled cable programs and never received much attention after the network boss moved on to produce more provocative and polarizing content as chairman of Fox News. But “Straight Forward” was a fascinating window into what kind of people Mr. Ailes considered stars.Donald Trump was one of them. In late 1995, Mr. Ailes invited Mr. Trump, then a 49-year-old developer of condos and casinos, on the show and sounded a bit star-struck as he asked his guest to explain how a Manhattan multimillionaire could be so popular with blue-collar Americans.“The guy on the street, the cabdrivers, the guys working on the road crews go, ‘Hey, Donald! How’s it going?’” Mr. Ailes observed while the two men sat in front of a wood-paneled set piece that gave the studio the appearance of an elegant den in an Upper East Side apartment. “It’s almost like they feel very comfortable with you, like you’re one of them. And I’ve never quite figured out how you bridge that.”Mr. Trump answered by flipping his host’s assertion around. It was because of who hated him: other people with money. “The people that don’t like me are the rich people. It’s a funny thing. They can’t stand me,” Mr. Trump said, adding, “I sort of love it.”What Mr. Ailes sensed about Mr. Trump’s popularity with middle- and working-class Americans in the 1990s would stay with him, because he identified with it. “A lot of what we do at Fox is blue collar stuff,” he said in 2011.His understanding of those dynamics helped shape the coverage he directed for decades and led to an embrace of grievance-oriented political rhetoric that the Republican Party, and a further fragmented right-wing media landscape, is grappling with as it looks toward elections this fall and the possibility of Mr. Trump returning to politics.Roger Ailes interviewing Mr. Trump in 1995. “The people that don’t like me are the rich people,” Mr. Trump said.CNBCMr. Ailes was eventually ousted from Fox after several women at the network came forward to say he had sexually harassed them. But before that, his intuition about what audiences wanted — and what advertisers would pay for — helped Fox News smash ratings records for cable news. He could rouse the viewer’s patriotic impulses, mine their darkest fears and confirm their wildest delusions. Its coverage of then-Senator Barack Obama’s presidential campaign, often laced with baseless speculation about his past, helped propel the network in 2008 to the highest ratings it had ever recorded in its 12 years of existence. Mr. Ailes earned $19 million that year.As he looked to assemble a dynamic cast of right-wing media stars to channel the rage and resentment of the budding Tea Party insurgency, Mr. Ailes’s instincts pushed Fox News ratings even higher.Three personalities he put on the air at Fox during that period stood out for the way they gave voice to a particular kind of American grievance. There was Glenn Beck, whose show debuted the day before the Obama inauguration in 2009. There was also Sarah Palin, who joined as a paid contributor earning $1 million a year in 2010.And of course there was Donald Trump. He was “relatable rich,” Mr. Ailes told his staff, betting that viewers would see something aspirational in him, when he decided to give Mr. Trump a weekly morning slot in early 2011.But it was what Mr. Ailes did not see about Mr. Trump — how his popularity was a double-edged sword — that led him to the same flawed assumption that the leaders of the Republican Party would eventually make. What neither they nor Mr. Ailes considered fully as they opened their arms to these insurgent forces was what would happen if encouraging and empowering them meant redefining the limits of acceptable political discourse, dropping the bar ever lower, and then discovering that they were helpless to reel it back in.That’s how Fox News landed in a once-unthinkable position behind CNN and MSNBC in the ratings in the weeks after Election Day in 2020, losing viewers to outlets like Newsmax and One America News eager to revel in — and profit from — the kind of misinformation that Fox rejected when it told its audience the truth about Mr. Trump’s defeat in Arizona.In reporting this book on the Republican Party, I spoke with the former president several times, and we discussed media coverage that debunked his unfounded claims about the 2020 election.“A lot of people don’t want that,” Mr. Trump told me in an interview about a month after President Biden’s inauguration, referring to critical — if accurate — news reports about his behavior. “They don’t want to hear negativity toward me.”Trump as a manageable riskAt his core, Mr. Ailes was two things that made him think someone like Mr. Trump was a manageable risk: deeply motivated by growing the size of the Fox audience and the attendant profits that would fatten his annual bonus; and an establishment Republican who, as G.O.P. strategist, had helped elect Nixon, Reagan and George H.W. Bush.He was no different from the transactionally minded Republican leaders in Congress who looked at the energized group of voters in the Tea Party and thought: This is going to be good for business. Christopher Ruddy, the chief executive of Newsmax, recalled speaking with Mr. Ailes about the budding new political movement on the right — which would be good for both men’s bottom lines — and said that while Mr. Ailes liked the movement’s use of patriotic language and its rebellious spirit, he ultimately “saw them as a convenient grass-roots group.”Mr. Trump, Mr. Beck and Ms. Palin — three new Fox stars — initially delivered what Mr. Ailes was looking for: compelling television, good ratings and content viewers could find nowhere else. All three also ended up growing into big enough political celebrities in their own right — one more popular and entitled than the next — that Mr. Ailes eventually lost his ability to control them. (Through representatives, Mr. Beck and Ms. Palin declined to be interviewed.)One outburst from Mr. Beck in the summer of 2009 in particular demonstrated the extent to which norms were being stretched. That July, the raw, racialized anti-Obama anger of Tea Party sympathizers collided head-on with the country’s fraught history of systemic racial discrimination in Cambridge, Mass., when the noted Black scholar and Harvard professor Henry Louis Gates Jr. was arrested at his home after a neighbor assumed he was a burglar and called the police. The president defended Mr. Gates and criticized the police who had “acted stupidly,” in his view.Glenn Beck, here rehearsing his Fox News Channel show in 2009, was a Fox star but eventually fell out of Mr. Ailes’s favor.Nicholas Roberts for The New York TimesMr. Beck responded during an interview on “Fox & Friends,” saying that Mr. Obama had revealed his “deep-seated hatred for white people.” Then he added, matter of factly, “This guy is, I believe, a racist.” When a public outcry ensued, the response from the network was to defend their host. Bill Shine, head of programming, released a statement that called Mr. Beck’s comment a “personal opinion” and not reflective of the network’s views over all. “And as with all commentators in the cable news arena, he is given the freedom to express his opinions,” Mr. Shine added.The significance was hard to overstate. One of the biggest stars on the most-watched cable news network in the country said the country’s first Black president hated white people. And the response from Fox News was to say it was all perfectly defensible.But Mr. Beck would be out at Fox soon enough, as Mr. Ailes became convinced antics like these were too much of a distraction. According to a former senior on-air personality, Mr. Ailes told other people at the network that Mr. Beck was “insane” and had complained to him about various physical ailments that seemed fake, including fretting once that he might be going blind. The network announced Mr. Beck’s departure in the spring of 2011.A Fox News snubThe network’s relationship with another one of its stars was also changing: Mr. Ailes expressed concern about some of Ms. Palin’s public statements, including engagement with critics.Ms. Palin appeared to have reservations of her own. And the tension with Mr. Ailes, which was more nuanced than known publicly, would help open the door at the network for Mr. Trump.She told people close to her at the time that Mr. Ailes made her uncomfortable, especially the way he commented on her looks. “He’s always telling me to eat more cheeseburgers,” she told one member of her staff.Once, after a private meeting in Mr. Ailes’s office at the network’s headquarters in Midtown Manhattan in 2010, she came out looking white as a ghost.Sarah Palin on “The Sean Hannity Show” during the Iowa State Fair in Des Moines in 2011.Chip Somodevilla/Getty ImagesMr. Ailes’s assistant had asked that the aides and family members traveling with her wait outside so the two of them could meet alone. And when she emerged, according to the former staff member who was there, she said, “I’m never meeting with him alone again.”She was the biggest star in Republican politics at the time. The former governor of Alaska and 2008 Republican vice-presidential nominee had come as close as anyone ever had to leading the leaderless Tea Party movement. And even without Fox, the media was tracking her every move.Over Memorial Day weekend in 2011, a caravan of journalists chased her up the East Coast during a six-day trip from Washington to New Hampshire, believing she might use the occasion to announce that she would run against Mr. Obama. The trip also included a dinnertime stop at Trump Tower, where she and its most famous resident stepped out in front of the paparazzi on their way to get pizza.She wouldn’t reveal her intentions until later that year, in October. And when she did, she broke the news on Mark Levin’s radio show — not on Fox News. It was a slight that infuriated Mr. Ailes, who had been paying her $1 million a year with the expectation that it would pay off with the buzz and big ratings that kind of announcement could generate.The Void Trump FilledThere were signs at the time that Mr. Trump was starting to fill the void in Fox’s coverage — and in conservative politics — that would exist without Ms. Palin center stage. He had been getting a considerable amount of coverage from the network lately for his fixation on wild rumors about Mr. Obama’s background.One interview in March 2011 on “Fox & Friends” — the show known inside the network to be such a close reflection of Mr. Ailes’s favorite story lines that staff called it “Roger’s daybook” — was typical of how Mr. Trump used his media platform to endear himself to the hard right. He spent an entire segment that morning talking about ways that the president could be lying about being born in the United States. “It’s turning out to be a very big deal because people now are calling me from all over saying, ‘Please don’t give up on this issue,’” Mr. Trump boasted.Three days after that interview, the network announced a new segment on “Fox & Friends”: “Mondays With Trump.” A promo teased that it would be “Bold, brash and never bashful.” And it was on “Fox & Friends” where Mr. Trump appeared after his pizza outing with Ms. Palin in the spring, talking up his prospects as a contender for the White House over hers. Mr. Trump and Mr. Ailes were, at first, seemingly well matched.Though he had financial motivations for promoting sensational but misleading stories, Mr. Ailes also seemed to be a true believer in some of the darkest and most bizarre political conspiracy theories.In 2013, Mr. Obama himself raised the issue with Michael Clemente, the Fox News executive vice president for news, asking him at the White House Correspondents’ Dinner whether Mr. Ailes was fully bought-in on the conspiracies over the president’s birthplace. “Does Roger really believe this stuff?” Mr. Obama asked. Mr. Clemente answered, “He does.”The network boss and the celebrity developer also shared a dim view of the man who would win the 2012 Republican nomination, Mitt Romney. On election night, Mr. Ailes had already left the office by the time his network’s decision desk called the race for the president. Shortly after the election, he visited Mr. Romney at the Essex House, a posh hotel on Central Park South, to pay his respects. He also offered the candidate his unvarnished paranoia about the outcome.The Democrats had pulled a fast one, Mr. Ailes said, just as they always do. “They make promises they can’t keep. And they’re dirty. They cheat,” he said.Mr. Ailes, with his wife, Elizabeth, leaving the News Corp building in 2016.Drew Angerer/Getty ImagesMr. Ailes did not live to see Mr. Trump’s second, unsuccessful presidential campaign. A hemophiliac, he died after a bad fall in 2017. As confident as he was in his instincts that Mr. Trump would deliver good ratings, he wasn’t oblivious to the downside of emboldening him. At one point in 2016, he complained to a colleague, the former Fox News chief legal analyst Andrew Napolitano, that he dreaded hearing from Mr. Trump.“I hate it when he calls me. He talks to me like I talk to you. He cuts me off. He doesn’t let me finish my sentences. He constantly interrupts me,” the network chief grumbled to his subordinate, Mr. Napolitano recalled.But there is no doubt that in his chase for ratings and revenue, Mr. Ailes ultimately made his network the subordinate in its relationship with Mr. Trump. And for all his paranoia, Mr. Ailes failed to see how that might happen.Mr. Trump is still embittered by Fox’s decision on the night of the election to project that he had lost Arizona, and therefore most likely the White House. In an interview late last summer, he boasted about their ratings slide. “They’re doing poorly now, which is nice to watch,” he said.Fox News lost its crown as the most-watched cable news outlet in the weeks after the 2020 election, but it quickly regained it. It remains dominant today. Questions about its future in a Republican political environment still dominated by the former president abound. Will Mr. Trump grow irritated enough with the network to lash out and urge his followers to change the channel, tanking ratings again? Will its decision desk still feel empowered to make bold calls like the Arizona one after facing such an intense backlash?“Roger wasn’t the easiest guy to deal with,” Mr. Trump said in our interview, nodding to the rupture in their relationship toward the end. “But he was great at what he did. And he built a behemoth.”Then he offered a warning: “And that behemoth can evaporate very quickly if they’re not careful.”Jeremy W. Peters, a reporter for The New York Times, is the author of “Insurgency: How Republicans Lost Their Party and Got Everything They Ever Wanted,” from which this article is adapted. He is also an MSNBC contributor. More

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    Election Falsehoods Surged on Podcasts Before Capitol Riots, Researchers Find

    A new study analyzed nearly 1,500 episodes, showing the extent to which podcasts pushed misinformation about voter fraud.Weeks before the 2020 presidential election, the conservative broadcaster Glenn Beck outlined his prediction for how Election Day would unfold: President Donald J. Trump would be winning that night, but his lead would erode as dubious mail-in ballots arrived, giving Joseph R. Biden Jr. an unlikely edge.“No one will believe the outcome because they’ve changed the way we’re electing a president this time,” he said.None of the predictions of widespread voter fraud came true. But podcasters frequently advanced the false belief that the election was illegitimate, first as a trickle before the election and then as a tsunami in the weeks leading up to the violent attack at the Capitol on Jan. 6, 2021, according to new research.Researchers at the Brookings Institution reviewed transcripts of nearly 1,500 episodes from 20 of the most popular political podcasts. Among episodes released between the election and the Jan. 6 riot, about half contained election misinformation, according to the analysis.In some weeks, 60 percent of episodes mentioned the election fraud conspiracy theories tracked by Brookings. Those included false claims that software glitches interfered with the count, that fake ballots were used, and that voting machines run by Dominion Voting Systems were rigged to help Democrats. Those kinds of theories gained currency in Republican circles and would later be leveraged to justify additional election audits across the country.Misinformation Soared After ElectionThe share of podcast episodes per week featuring election misinformation increased sharply after the election.

    Note: Among the most popular political talk show podcasts evaluated by Brookings, using a selection of keywords related to electoral fraud between Aug. 20, 2020 and Jan. 6, 2021.Source: The Brookings InstitutionThe New York TimesThe new research underscores the extent to which podcasts have spread misinformation using platforms operated by Apple, Google, Spotify and others, often with little content moderation. While social media companies have been widely criticized for their role in spreading misinformation about the election and Covid-19 vaccines, they have cracked down on both in the last year. Podcasts and the companies distributing them have been spared similar scrutiny, researchers say, in large part because podcasts are harder to analyze and review.“People just have no sense of how bad this problem is on podcasts,” said Valerie Wirtschafter, a senior data analyst at Brookings who co-wrote the report with Chris Meserole, a director of research at Brookings.Dr. Wirtschafter downloaded and transcribed more than 30,000 podcast episodes deemed “talk shows,” meaning they offered analysis and commentary rather than strictly news updates. Focusing on 1,490 episodes around the election from 20 popular shows, she created a dictionary of terms about election fraud. After transcribing the podcasts, a team of researchers searched for the keywords and manually checked each mention to determine if the speaker was supporting or denouncing the claims.In the months leading up to the election, conservative podcasters focused mostly on the fear that mail-in ballots could lead to fraud, the analysis showed.At the time, political analysts were busy warning of a “red mirage”: an early lead by Mr. Trump that could erode because mail-in ballots, which tend to get counted later, were expected to come from Democratic-leaning districts. As ballots were counted, that is precisely what happened. But podcasters used the changing fortunes to raise doubts about the election’s integrity.Election misinformation shot upward, with about 52 percent of episodes containing misinformation in the weeks after the election, up from about 6 percent of episodes before the election.The biggest offender in Brookings’s analysis was Stephen K. Bannon, Mr. Trump’s former adviser. His podcast, “Bannon’s War Room,” was flagged 115 times for episodes using voter fraud terms included in Brookings’ analysis between the election and Jan. 6.“You know why they’re going to steal this election?” Mr. Bannon asked on Nov. 3. “Because they don’t think you’re going to do anything about it.”As the Jan. 6 protest drew closer, his podcast pushed harder on those claims, including the false belief that poll workers handed out markers that would disqualify ballots.“Now we’re on, as they say, the point of attack,” Mr. Bannon said the day before the protest. “The point of attack tomorrow. It’s going to kick off. It’s going to be very dramatic.”Mr. Bannon’s show was removed from Spotify in November 2020 after he discussed beheading federal officials, but it remains available on Apple and Google.When reached for comment on Monday, Mr. Bannon said that President Biden was “an illegitimate occupant of the White House” and referenced investigations into the election that show they “are decertifying his electors.” Many legal experts have argued there is no way to decertify the election.Election Misinformation by PodcastThe podcast by Stephen K. Bannon was flagged for election misinformation more than other podcasts tracked by the Brookings Institution.

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    Episodes sharing electoral misinformation
    Note: Among the most popular political talk show podcasts evaluated by Brookings, using a selection of keywords related to electoral fraud between Aug. 20, 2020 and Jan. 6, 2021.Source: Brookings InstitutionBy The New York TimesSean Hannity, the Fox News anchor, also ranked highly in the Brookings data. His podcast and radio program, “The Sean Hannity Show,” is now the most popular radio talk show in America, reaching upward of 15 million radio listeners, according to Talk Media.“Underage people voting, people that moved voting, people that never re-registered voting, dead people voting — we have it all chronicled,” Mr. Hannity said during one episode.Key Figures in the Jan. 6 InquiryCard 1 of 10The House investigation. More

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    They Seemed Like Democratic Activists. They Were Secretly Conservative Spies.

    CHEYENNE, Wyo. — The young couple posing in front of the faux Eiffel Tower at the Paris hotel in Las Vegas fit right in, two people in a sea of idealistic Democrats who had arrived in the city in February 2020 for a Democratic primary debate.Large donations to the Democratic National Committee — $10,000 each — had bought Beau Maier and Sofia LaRocca tickets to the debate. During a cocktail reception beforehand, they worked the room of party officials, rainbow donkey pins affixed to their lapels.In fact, much about them was a lie. Mr. Maier and Ms. LaRocca were part of an undercover operation by conservatives to infiltrate progressive groups, political campaigns and the offices of Democratic as well as moderate Republican elected officials during the 2020 election cycle, according to interviews and documents.Using large campaign donations and cover stories, the operatives aimed to gather dirt that could sabotage the reputations of people and organizations considered threats to a hard-right agenda advanced by President Donald J. Trump.At the center of the scheme was an unusual cast: a former British spy connected to the security contractor Erik Prince, a wealthy heiress to the Gore-Tex fortune and undercover operatives like Mr. Maier and Ms. LaRocca who used Wyoming as a base to insinuate themselves into the political fabric of this state and at least two others, Colorado and Arizona.In more than two dozen interviews and a review of federal election records, The New York Times reconstructed many of the operatives’ interactions in Wyoming and other states — mapping out their associations and likely targets — and spoke to people with whom they discussed details of their spying operation. Publicly available documents in Wyoming also tied Mr. Maier and Ms. LaRocca to an address in Cody used by the former spy, Richard Seddon.What the effort accomplished — and how much information Mr. Seddon’s operatives gathered — is unclear. Sometimes, their tactics were bumbling and amateurish. But the operation’s use of spycraft to manipulate the politics of several states over years greatly exceeds the tactics of more traditional political dirty tricks operations.It is also a sign of how ultraconservative Republicans see a deep need to install allies in various positions at the state level to gain an advantage on the electoral map. Secretaries of state, for example, play a crucial role in certifying election results every two years, and some became targets of Mr. Trump and his allies in their efforts to overturn the results of the 2020 election.Sofia LaRocca and Beau Maier were in Las Vegas last year for the Democratic primary debate. They had insinuated themselves into the fabric of progressive movements in the West.The campaign followed another effort engineered by Mr. Seddon. He aided a network of conservative activists trying to discredit perceived enemies of Mr. Trump inside the government, including a planned sting operation in 2018 against Mr. Trump’s national security adviser at the time, H.R. McMaster, and helping set up secret surveillance of F.B.I. employees and other government officials.Mr. Prince had set Mr. Seddon’s work in motion, recruiting him around the beginning of the Trump administration to hire former spies to train conservative activists in the basics of espionage, and send them on political sabotage missions.By the end of 2018, Mr. Seddon secured funding from the Wyoming heiress, Susan Gore, according to people familiar with her role. He recruited several former operatives from the conservative group Project Veritas, where he had worked previously, to set up the political infiltration operation in the West.Project Veritas has a history of using operatives with fake names to target liberal organizations and make secret recordings to embarrass them.The endeavor in the West appears to have had two primary goals: penetrate local and eventually national Democratic political circles for long-term intelligence gathering, and collect dirt on moderate Republicans that could be used against them in the internecine party battles being waged by Mr. Trump and his allies.Nate Martin, the head of Better Wyoming, a progressive group that was one of the operation’s targets, said he suspected that its aim was to “dig up this information and you sit on it until you really can destroy somebody.”Toward the first goal, operatives concocted cover stories and made large campaign donations to gain entree to Democratic events such as the Las Vegas debate and a Washington fund-raiser attended by Democratic lawmakers.They also took aim at the administration of the Republican governor of Wyoming, Mark Gordon, whom hard-right conservatives considered far too moderate and whose candidacy Ms. Gore had opposed in 2018. They targeted a Republican state representative, now the Wyoming speaker of the house, because of his openness to liberalizing marijuana laws — a position Ms. Gore vigorously opposes.Using her Democratic cover identity, Ms. LaRocca got a job working for a consortium of wealthy liberal donors in Wyoming — the Wyoming Investor Network, or WIN — that had decided to back some moderate Republicans. The job gave her access to valuable information.“Getting the WIN stuff is really damaging,” said Chris Bell, who worked as a political consultant for the consortium. “It’s the entire strategy. Where the money is going. What we’re doing long term.”Mr. Seddon, Mr. Maier and Ms. LaRocca did not respond to requests for comment about the operation or the campaign contributions. Cassie Craven, a lawyer for Ms. Gore, also did not respond to emails or a voice mail message seeking comment about the operation, nor did Ms. Gore herself.When The Times reached out to political activists and politicians who had come to know Mr. Maier and Ms. LaRocca, informing them of the couple’s true agenda, some said the news confirmed their own suspicions that the pair might not have been on the level. Others were stunned and said they regretted any part they had played in helping them gain entree to political circles in the West.George Durazzo Jr., a Colorado businessman and fund-raiser who coaxed the large donations from Mr. Maier and Ms. LaRocca and shepherded them around Las Vegas before the debate, said he was both angry and embarrassed. He had planned, he said, to take them to the Democratic National Convention in Milwaukee before the pandemic turned it into a virtual event.“If they are indeed Benedict Arnold and Mata Hari,” he said, “I was the one who was fooled.”Mr. Maier and Ms. LaRocca volunteered at a Democratic Party fund-raiser at the Old Wilson Schoolhouse near Jackson, Wyo., in August 2019.Ryan Dorgan for The New York TimesSetting Up in WyomingMs. LaRocca first met Mr. Seddon in 2017, when he ran training for Project Veritas operatives at Mr. Prince’s family ranch in Wapiti, Wyo. Mr. Seddon taught them how to work undercover, build aliases and recruit sources. Mr. Prince, who had recruited Mr. Seddon, is the brother of Betsy DeVos, Mr. Trump’s education secretary.Mr. Maier, 36, a brawny and tattooed veteran of the Army’s 82nd Airborne Division who fought in Iraq, also trained at the Prince ranch that year. His mother is a baker and was the cook at the ranch, and he is the nephew of Glenn Beck, the conservative commentator. At one point, Ms. Gore came to watch the training at the ranch.The next year, Mr. Maier and Ms. LaRocca lived in a luxury house in the Georgetown neighborhood of Washington that Project Veritas rented for undercover sting operations against government officials that tried to expose “deep state” bias against Mr. Trump.The Women’s March in Cheyenne in 2019.Jacob Byk/The Wyoming Tribune Eagle, via Associated PressPeople who worked for the conservative group identified the couple and linked them to the Georgetown house. Others confirmed Ms. LaRocca was pictured on the website Project Veritas Exposed, where she was identified as “Maria.”Mr. Seddon left Project Veritas in the summer of 2018. He lured Mr. Maier, Ms. LaRocca and others to work with him in Wyoming on a new venture — one that would more closely model his time as a British intelligence officer working overseas. Mr. Seddon wanted to run a classic espionage operation in which undercover agents would burrow into organizations and potentially recruit others to help collect information. As in his days at MI-6, the goal was to spy on potential adversaries or targets without getting caught and then quietly use the information to gain an advantage. If conducted correctly, such operations can last for years.And he found someone to pay for it: Ms. Gore, the Gore-Tex heiress who for years had supported conservative and libertarian causes.Hints of Mr. Seddon’s project surfaced recently in a memoir by Cassandra Spencer, a onetime Project Veritas operative. In the book, she describes being called in June 2018 by an associate of her former colleague, Richard, who was trying to secure funding for a new initiative. The man, whom she calls Ken, told her it was a “pay for play” operation — where clients would put up money for an undercover effort.Ms. LaRocca, 28, first approached the Wyoming Democratic Party in January 2019, fresh off her attendance at the Women’s March in Cheyenne, with an offer to help raise money. Her goal, she told people, was ambitious: help “flip” one of America’s most conservative states into a reliable victory for Democratic presidential candidates — as Colorado had become over the past two decades.Mr. Seddon appears to have directed Ms. LaRocca’s outreach to the Wyoming Democratic Party as a safe first step toward building up her bona fides for future operations. Democrats in the state are vastly outnumbered, have little political clout and are eager for volunteers. Ms. LaRocca quickly declared her candidacy for vice chairwoman of the Wyoming Young Democrats, obtained a contract position at the party as a fund-raiser paid by commission and had meetings with the state party’s top two officials, Joe Barbuto and Sarah Hunt.Sarah Hunt, the executive director of the Wyoming Democratic Party.Chet Strange for The New York TimesHer behavior raised some suspicion. Ms. LaRocca and Mr. Maier lived in Fort Collins, Colo., only about 45 miles from Cheyenne, Wyoming’s capital, but their residence prompted some Democrats to ask how they planned to organize a grass-roots campaign to flip the state while living in Colorado. Ms. LaRocca told others she could not rent a home in Cheyenne because she had a dog, an implausible explanation.Ms. LaRocca had also introduced herself to party officials as Cat Debreau. She eventually told a story about why she later went by the name Sofia LaRocca: She had been the victim of an online stalker, she said, but decided to once again use her original name because the police had told her that her stalker had reformed.“Her story from the start rang very untrue,” said Nina Hebert, who at the time was the digital director for the Wyoming Democratic Party. “The police don’t call you and say, ‘Hey, your stalker is better.’”Ms. Hebert said she began to restrict Ms. LaRocca’s access to the party’s email system in the summer of 2019.At the same time, Mr. Maier was making connections of his own around the state, meeting with Democrats and Republicans on the issue of the medicinal use of marijuana, which he said was particularly valuable for war veterans suffering from post-traumatic stress disorder.In August 2019, the couple volunteered at a Democratic Party fund-raiser at the Old Wilson Schoolhouse, a community center in the shadow of the Teton mountain range near Jackson. Ms. LaRocca had her picture taken with the event’s headline guest: Tom Perez, the former labor secretary and then the chairman of the Democratic National Committee.Months later, Ms. LaRocca secured a spot in a program training young progressives in the state on the basics of political and community organizing. She dashed off an email to Mr. Martin, the head of the group running the program, saying how thrilled she was to be receiving the training.During the course, she paired up with Marcie Kindred, who ran unsuccessfully for a seat in the Wyoming Legislature; Ms. LaRocca later gave $250 to her campaign. Ms. LaRocca used a picture they took together for her Facebook profile.Ms. LaRocca, left, used a picture with Marcie Kindred as her Facebook profile photo. Ms. Kindred lost a bid for a seat in the Wyoming Legislature.“It was kind of odd she put it on Facebook,” Ms. Kindred said. “We weren’t really that close. Now it makes total sense. She was playing the long game, trying to be my friend in the hopes of me getting into the legislature.”Ms. LaRocca also told Ms. Kindred that she wanted to work on the campaign of Karlee Provenza, a police reform advocate who ultimately won a seat in the legislature in one of a few Democratic districts in the state.She and Mr. Maier eventually began going on double dates with Ms. Provenza and Mr. Martin, the head of Better Wyoming who was then her fiancé and is now her husband.Over dinner one night at Sushi Jeju in Fort Collins, Ms. LaRocca and Mr. Maier made a big announcement: They, too, were engaged. Ms. LaRocca flashed a large diamond ring. Mr. Maier paid for dinner.But the relationship began taking strange turns. Months later, meeting with Ms. Provenza and Mr. Martin in Laramie, Mr. Maier told them to turn off their phones.He then proposed a plan to target Republicans — using some of his contacts who could befriend politicians and dig up dirt on them. Mr. Maier said he had friends in military intelligence who could run background checks on people and suggested he had been on a “kill squad” while serving in Iraq.“This is the tip of the iceberg in terms of what they can do,” Mr. Martin recalled Mr. Maier saying, adding that the conversation danced around who would fund the operation.A Wyoming state representative, Karlee Provenza, and her husband, Nate Martin, went on double dates with Ms. LaRocca and Mr. Maier.Chet Strange for The New York TimesDuring the meeting, Mr. Maier described the purpose of the operation, saying they would collect the damaging material and hold it quietly until the person they targeted mattered — a philosophy that seemed to reflect Mr. Seddon’s view on long-term infiltration efforts.Mr. Maier had brought intelligence reports that appeared to be drawn mostly from public records. One was about the Wyoming attorney general, Bridget Hill, Mr. Martin said.Why Mr. Maier proposed this operation is unclear.“We knew something was fishy, but we couldn’t prove it,” Mr. Martin said.Weeks later, Mr. Martin and a colleague hosted an advocacy training event at a library in Laramie County. Mr. Martin was secretly videotaped, in what appears to be a sting operation tied to Mr. Seddon’s project.Shortly afterward, a video clip appeared on a now-defunct website, showing Mr. Martin declaring that he had voted in the Republican primary race. The video’s publication served as an attempt to expose alliances between progressives and moderate Republicans.Mr. Martin said he immediately suspected it was recorded by a woman who had attended the event and approached him afterward, claiming that her name was Beth Price and that she was from Michigan. The woman, whose real name is Alexandra Pollack of Grand Ledge, Mich., acknowledged in a brief interview that she was in Wyoming at the time but declined to answer questions about what she was doing there, saying she had a nondisclosure agreement. Ms. Kindred, who had attended the Laramie event, recognized Ms. Pollack from a photo on her LinkedIn profile.Ms. Pollack lived not far from Ms. LaRocca in Maryland when they were younger, and both are around the same age. She did not respond to an email asking whether she knew Ms. LaRocca.Ms. LaRocca and Mr. Maier attended the debate in Las Vegas in February 2020.Calla Kessler/The New York TimesDonations, Then AccessDemocrats across the country began 2020 with twin goals: ensuring that Mr. Trump was defeated, and pouring energy into key congressional races that could flip the Senate and keep the House in Democratic hands.Achieving those goals meant raising millions of dollars, and the large checks written by Mr. Maier and Ms. LaRocca opened doors for them into elite political circles.In February, Mr. Durazzo, the Colorado fund-raiser, secured a pledge of $10,000 each from the couple to the Democratic National Committee. “We are all vulnerable to charm and hefty contributions,” he said later. “Ten thousand bucks, you definitely have me by the ears.”Within days, they were in Las Vegas for the Democratic presidential debate, schmoozing with committee staff members and other donors during a party beforehand.Before submitting their names to be cleared by security for the Democratic National Committee events in Las Vegas, Mr. Durazzo said he asked Mr. Maier whether any “surprises” might come up. Mr. Maier revealed that he was the nephew of Mr. Beck but said he did not share his uncle’s politics.He said: “I’m a supporter of your causes,” Mr. Durazzo recalled.George Durazzo Jr., a Colorado businessman and fund-raiser, secured a pledge of $10,000 each from the couple to the Democratic National Committee. Chet Strange for The New York TimesSeparately, Mr. Maier gave $1,250 to the campaign of Jena Griswold, a rising Democratic star in Colorado, for her re-election bid as secretary of state. The donation gained him and Ms. LaRocca an invitation to a Washington, D.C., fund-raiser, where they met Ms. Griswold.A $2,000 donation to the campaign of Mark Kelly, then a candidate in Arizona for a U.S. Senate seat, got the couple on a committee for an April fund-raiser. The next month, Mr. Maier gave $6,000 to the Wyoming Democratic Party.It was not clear where they got the money to make a flurry of generous campaign donations. Under federal law, it is illegal to make campaign donations at the behest of another person, then get reimbursed. So-called straw donations have been at the center of numerous federal investigations.“Sometimes when you’re looking at patterns of contributions, you start to see people with relatively limited resources making sizable political contributions,” said Brendan Fischer, the director of federal reform at the Campaign Legal Center and an expert on campaign finance law. “That can be a red flag.”The operatives also took aim at Gov. Mark Gordon of Wyoming, whom hard-right conservatives considered too moderate.Josh Galemore/The Casper Star-Tribune, via Associated PressA Wealthy Conservative DonorWyoming is a rural state with a small population, a place where cities are separated by hours of open highway, vast prairies and jagged mountains. Statewide political campaigns can be won on a shoestring budget.In this political environment, Ms. Gore has long been a mysterious yet influential figure — quietly using her large fortune to ensure the supremacy of conservative causes.She was one of several children to inherit the wealth of her father, who helped invent the waterproof fabric that came to be known as Gore-Tex.After getting a divorce in 1981, she joined the Transcendental Meditation movement, according to court documents in Delaware, but she became gravely ill and left the movement to convalesce in monasteries for three years. In a bizarre turn two decades later, she tried to adopt her former husband in an attempt to increase their children’s share of the family inheritance.Susan Gore, an heiress to the Gore-Tex fortune, has backed conservative causes and been a force in Wyoming politics since she moved to the state in the 1990s.Dan Cepeda/Casper Star-TribuneShe has been a force in Wyoming politics since she moved to the state in the 1990s. In 2008, she established Wyoming Liberty Group, a nonprofit in Cheyenne that pushes libertarian and conservative causes.In 2018, Ms. Gore opposed the candidacy of Mr. Gordon to become Wyoming governor. His main opponent in the Republican primary was Mr. Friess, the wealthy investor who was also a Project Veritas donor. Both Mr. Trump and his son Donald Trump Jr. had endorsed Mr. Friess, with the president posting on Twitter that “he will be a fantastic Governor! Strong on Crime, Borders & 2nd Amendment.”Mr. Friess lost, in part because a large number of Democrats switched parties to vote for Mr. Gordon. The outcome embittered Mr. Friess and his allies, who saw Mr. Gordon’s victory as part of a worrying trend of creeping progressivism in the state — and believed too many Republicans were part of that trend.Mr. Friess died last month at age 81.2020 StrategyWith months to go before the 2020 election, the biggest political fights in Wyoming were in the Republican Party, between hard-right candidates and more moderate politicians battling to represent the party in November.Mr. Trump was eager to make all elections something of a referendum on his leadership, and in Wyoming, the battle lines hardened between the Trump loyalists and the candidates the right wing of the party derided as “RINOs,” or “Republicans in name only.”Given the barren political landscape for Democrats, a consortium of wealthy liberal donors — the Wyoming Investor Network — made the strategic decision to quietly support certain Republican moderates. One regular donor to WIN is Elizabeth Storer, a Jackson millionaire and granddaughter of George Storer, who amassed a fortune in the radio and television industry.By hiring Ms. LaRocca, the consortium put her in a position that gave her valuable intelligence about which Republican candidates the group was supporting with independent advertising. She took notes during a board meeting and had access to the complete list of the candidates WIN supported.Mr. Maier began making contacts in the offices of moderate Republican legislators and befriended Eric Barlow, now the Wyoming speaker of the house. He told Mr. Barlow that he was passionate about the medicinal uses of marijuana, and the men met several times — including once when Mr. Maier and Ms. LaRocca had dinner at Mr. Barlow’s ranch.In an interview, Mr. Barlow, a retired veterinarian who said he was open to decriminalizing marijuana and allowing it for medical use, labeled himself a “practical Republican.”“For some people, that’s a RINO,” he said.Mr. Barlow said that he believed he had met Ms. Gore only once, but that she usually gave money to his Republican primary opponents every election cycle.Ms. LaRocca and Mr. Maier at a fund-raiser.Mr. Maier and Ms. LaRocca often told her colleagues that they were committed to upending the political dynamics in the Mountain West — saying that even a deeply conservative state like Wyoming could eventually turn liberal. Ms. LaRocca said she wanted to continue working at the Wyoming Investor Network and other progressive groups.But then, right before the November election, Mr. Maier and Ms. LaRocca disappeared. On Oct. 21, she wrote an email to her boss saying that she had to leave the country. “I have a family emergency and am going to Venezuela as my grandmother is gravely ill,” she wrote.Others she had worked with — and befriended — over two years said they had not heard from her in months.“She kind of dropped off the face of the earth,” said Ms. Hunt, the executive director of the Wyoming Democratic Party.In fact, the couple never left the area. Mr. Maier and Mr. Seddon have also been working together on a business venture importing ammunition from overseas, according to a business document linking the two men that was obtained by The Times.Last week, Ms. LaRocca and Mr. Maier married in Big Horn, Wyo. Mr. Beck, the conservative commentator and Mr. Maier’s uncle, delivered a wedding toast.Kitty Bennett More