Chanel, Coco

Paris raised the fashion stakes for the XXXIII Olympiad, and even with the rain, the result transformed the Seine into a watery runway. Even before the XXXIII Olympiad officially began, the litany of firsts was enormous. The first Olympics in Paris in a century. The first with equal gender participation. The first opening ceremony, ever, en pleine air. The first sponsored by a global luxury behemoth.The first Olympics in which fashion was so central to the identity of the host country itself.The opening ceremony featured not only a red carpet at the entrance but offered a full-blown runway show in the middle of vignettes devoted to the history and spirit of the country, including the French Revolution and the reconstruction of Notre Dame. As the monuments of Paris — the Eiffel Tower, the Grand Palais, the Place de la Concorde — provided the backdrop to the event, style was at its heart.The bar was set as soon as it was announced that LVMH would be a premium partner. The goal, according to Thomas Jolly, the Games’ artistic director, was to “shed light on French savoir-faire,” broadly defined. They did it with cabaret and heavy metal, dance, acrobats and 1,800 outfits from brands both new and old. From the start, it was clear the fashion competition stakes would be raised for every other national team. At the opening ceremony for the 2024 Paris Summer Olympics, Team USA with flag bearer LeBron James (in foreground holding the large American flag).James Hill for The New York TimesIt’s tempting, during an Olympics, for teams to resort to the usual uniform of blazer and chino in national colors (yes, we’re looking at you, USA and Ralph Lauren), to default to the basic athleisure warm-up suit (hello, Italy in Emporio Armani and Canada in Lululemon) or to fall into a trap of national stereotype (Bermudans in Bermuda shorts).But by the time the Olympic cauldron had risen aloft beneath a hot-air balloon, and Celine Dion had begun to belt beneath the Eiffel Tower, and despite the rain that had pelted down requiring mass distribution of ponchos, it was clear the most memorable looks belonged to the teams who played their own fashion game. Not to mention the attendees who dressed for the occasion, and the brand that turned out to have been the secret couturière to the celebrity performers.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More