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    ‘Brat, what’s that?’: Harris’s meme fame (sort of) makes its way to the DNC

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    Six hours and 26 minutes after Joe Biden endorsed Kamala Harris to be the Democratic presidential nominee, a three-word tweet upended the presidential race.“Kamala IS brat,” singer Charli xcx tweeted.The British pop star’s tweet wasn’t just referencing her album, brat – already the soundtrack of the summer – but merely adding to the viral cacophony of mashup videos that featured Harris laughing and dancing to songs from her album.It was also a larger exaltation of Harris’s personality. Being “brat”, according to Charli xcx, is “just like that girl who is a little messy and likes to party and maybe says some dumb things sometimes, who feels herself, but then also maybe has a breakdown, but kind of parties through it”.Put another way, “the brat girl is authentic and unabashed, wholly herself, says what she thinks, means what she says, can’t be shamed because she owns all of her messiness, awkwardness, shortcomings”, said Abigail De Kosnik, a professor at the Center for New Media at the University of California, Berkeley.“Harris has long come across in interviews and social media videos as real and very much herself, unafraid to laugh loud and dance in public, proud to geek out and be weird about things she loves (Venn diagrams, her campaign buses), so she has never been invested in being or seeming ‘perfect’,” she said.The meme exploded on Twitter, TikTok and beyond, helping the Harris campaign engage younger voters – a critical demographic. The Harris campaign immediately embraced the meme, changing the background of its rapid response account on Twitter to match the chartreuse album cover with its plain font.The Guardian asked some attendees at the Democratic convention whether they had heard of the meme.“Brat? What’s that?” said Pamela Cleveland, 60, who had travelled up to Chicago all the way from Temple, Texas. “I don’t know what brat is, though I’ve been hearing it a lot recently.”Her friend and travelling companion, Sharon Rose, 66, was equally bemused: “I’ve been hearing that it’s something cool, but I don’t know why.”After the Guardian gave one explanation of brat as slightly messy, strong, street smart and authentically real, both faces lit up.“Then Kamala is definitely brat,” exclaimed Cleveland. “She’s relatable, people of all races and nationalities can relate to her. It makes sense.”Harold Love, a Democrat who represents Nashville in the Tennessee legislature, told the Guardian he also hadn’t heard of the meme.“I haven’t seen that,” he said on the floor of the Democratic convention Monday evening. “I don’t know what that means.”Raumesh Akbari, the Democratic leader in the Tennessee state senate and a self-described “geriatric millennial”, said she had learned the term recently.“Kamala is brat,” she said. “I’m like, OK, Charli, I get it, I get it. I understand what it means. I need to get a button, I’ve seen them around.”Priya Sundareshan, an Arizona state senator who just turned 40, was wearing lime-green shoes to signify brat.skip past newsletter promotionafter newsletter promotion“I’m a little too old for that, but I heard about it and that’s why I wear these lime-green shoes, because apparently that is the colour of brat!” she said with a laugh.Asked whether brat signifies that Harris has a strong connection with young voters, Sundareshan replied: “Absolutely. I know we’ve seen that with the gen Z and millennial influencers who have come out in support and are spreading the message. Kamala is definitely #brat and I’m a young cool kid, yeah!”The Guardian attempted to approach Greta Gerwig, the Barbie director, on the convention floor Monday evening to ask her whether Kamala was brat.“No, sorry, she can’t talk,” an assistant said before a Guardian reporter could pose the question.An effort to inquire with Amy Klobuchar, the Democratic senator from Minnesota, was also unsuccessful.“I’m not doing interviews,” Klobuchar said.Jennifer Stromer-Galley, a professor at Syracuse University who has studied social media and presidential campaigns, said that it made sense that some voters may not have heard of the meme. She noted the campaign had visibly embraced the meme on Twitter, but not on other platforms.“That’s strategic on the part of the campaign. They didn’t amplify it across platforms,” she said. “It’s strategic because it only resonates or resonates clearly with a particular demographic, which is meaningful to the Democrats. The Democrats need young voters.“They’re an important voter segment for the Democratic party, but they’re not the base. And so they can’t alienate the base by going too far into this pop culture reference that they don’t get.“Strategically, it is a dance that the campaign has to walk,” she added. “That’s because their voter base doesn’t get Kamala as brat, because for the most part, right, voters tend to be older. And that meme in particular is confusing. Those older voters, like, they’re not listening to Charli xcx’s music.” More

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      Is Kamala Harris’s Mom More ‘Brat’ Than She Is?

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      Shyamala Gopalan created the context for the vice president’s “brat” energy.Young voters have been embracing Kamala Harris for her “brat” energy, invoking a trend popularized by the musician Charli XCX. But could Ms. Harris’s mom actually be more “brat” than she is? In the Opinion Video above, the journalist Angad Singh digs into this question by examining her Indian heritage to better understand the current momentum behind Ms. Harris’s campaign. Mr. Singh argues that this momentum “could easily fizzle if she doesn’t lay out policies that distinguish her from her predecessor, who was decidedly not ‘brat’ enough.”Angad Singh (@angadsingh) is a documentary filmmaker and a journalist. James Robinson is a producer with Opinion Video.Opinion Video combines original reporting with creative storytelling to produce visually transformative commentary. Pitch a video guest essay here.The Times is committed to publishing a diversity of letters to the editor. We’d like to hear what you think about this or any of our articles. Here are some tips. And here’s our email: letters@nytimes.com.Follow the New York Times Opinion section on Facebook, Instagram, TikTok, WhatsApp, X and Threads. More

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      Hear Billie Eilish and Charli XCX’s ‘Guess’ Remix

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      Hear tracks by MJ Lenderman, Miranda Lambert, ASAP Rocky featuring Jessica Pratt and others.Every Friday, pop critics for The New York Times weigh in on the week’s most notable new tracks. Listen to the Playlist on Spotify here (or find our profile: nytimes) and at Apple Music here, and sign up for The Amplifier, a twice-weekly guide to new and old songs.Charli XCX featuring Billie Eilish, ‘Guess’In the slightly less than two months since its release, Charli XCX’s sixth album, “Brat,” has transformed from a clubby cult classic into a mainstream phenomenon, fueled by a sense of cool so elusive yet galactically powerful that a CNN panel recently convened to discuss, with magnificent awkwardness, its potential impact on the presidential election. Strange times indeed. Luckily, Charli is still keeping it light, not allowing the new patina of Importance to cloud the fact that “Brat Summer” is, above all things, about messy, hedonistic fun. So let’s just say that the latest “Brat”-era remix, the deliriously suggestive “Guess,” is unlikely to appear in an upcoming Kamala Harris campaign ad.“You wanna guess the color of my underwear,” Charli winks atop an electroclash beat produced by the indie-sleaze revivalist the Dare, who interpolates Daft Punk’s 2005 single “Technologic”; Dylan Brady of 100 gecs also has a writing credit. It’s an underground loft party crashed by a bona fide A-lister: Billie Eilish, making her first guest appearance on another artist’s song, purring a playfully flirtatious verse that ends, “Charli likes boys but she knows I’d hit it.” It’s refreshing to once again hear Eilish on a beat as dark and abrasive as those on her debut album, but she and her brother and collaborator Finneas know they are ultimately on Charli’s turf, reverently endorsing the trashy aesthetic and if-you-know-you-know humor of “Brat.” “You wanna guess if we’re serious about this song,” Charli intones at the end, as Eilish lets out a conspiratorial giggle. Against all odds, reports of Brat Summer’s death seem to have been slightly exaggerated. LINDSAY ZOLADZOkaidja Afroso, ‘Kasoa’Okaidja Afroso, from Ghana, sings about cycles of nature and human life in his childhood language, Gãdangmé, on his new album, “Àbòr Édiń.” But his music exults in modern technology and cultural fusions. The six-beat handclaps and bass riffs of “Kasoa” look toward Moroccan gnawa music, while the vocal harmonies exult in computerized multitracking. “There will be meetings and partings, and joys and sorrows,” he sings. “May we journey with ease, and hope to cross paths again in another lifetime.” JON PARELESWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Kamala Harris memes are all over the internet. Will tweets and TikToks turn into votes?

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      In a series of events over 24 hours that would have been unimaginable a week ago, Kamala Harris ascended to the top of the Democratic ticket, secured the backing of Joe Biden and key leaders, brought in a record-breaking $81m, and became the face of brat summer.“kamala IS brat,” pop star Charli xcx declared on Sunday, a reference to her new album released last month that has launched countless memes declaring it the season of the brat. A brat, in the British singer’s own words, is “that girl who is a little messy and likes to party and maybe says some dumb things sometimes, who feels herself, but then also maybe has a breakdown, but kind of parties through it”.Brat was having a moment, Kamala was having hers, and the two came together in cultural union via a tidal wave of posts – largely from younger Americans – like videos with the pop star’s music over clips of the vice-president’s frequently shared coconut tree remarks.Harris’s campaign quickly embraced the memes, adopting a lime green Twitter/X background in the same aesthetic of the Brat album. The internet went wild.Now the question is what it might mean for Harris’s chances come November. Will tweets and TikToks turn into votes?While this year’s election drew plenty of memes and online engagement, there was little excitement about the rematch of Joe Biden, 81, and Donald Trump, 78, and instead a pervasive sense of cynicism.Young people had reported feeling disengaged and apathetic about the upcoming elections, and US politics in general. In a US News-Generation Lab poll of voters 18-34 from early July, 61% of respondents agreed that the upcoming election would be among the most important in history, but nearly a third said they would probably not or definitely not vote.Of those who said would not or were unlikely to vote, 40% said it was because they didn’t like any of the candidates, and 15% said they were turned off by politics.After Biden’s widely criticized debate performance, and amid growing calls for him to bow out of the election, there was a flurry of Harris-related memes. The KHive, as Harris fans have been called, seemed rejuvenated by the renewed interest around her.The memes and posts surged after Biden announced that he would step aside, and that he was endorsing Harris, including videos of her with music from Chappell Roan and Kendrick Lamar, and along the way the tone of the content shifted from oftentimes just ironic and silly to something more earnest.“It went from being just shitposting to shitposting into reality and as it became more and more real people also understood what power this could actually hold and what this could actually mean,” said Annie Wu Henry, a digital and political strategist who has worked with Alexandria Ocasio-Cortez, the progressive congresswoman from New York, and Pennsylvania senator John Fetterman.She views the furor around Harris among younger voters as both about Harris but also something larger. “It’s about the potential for something new, it’s about a political party that can be agile and make adjustments based on what they are hearing from the people.”“I think it is really exciting and bringing a lot of energy and hope to folks that haven’t felt this way in some time and for young people that maybe haven’t had a moment of hope like this in politics before.”The buzz online is bringing results, said Marianna Pecora, the communications director for Voters of Tomorrow. The gen-Z led liberal advocacy organization had its best fundraising day in history, Pecora said, and saw more apply to join a chapter or start a chapter in two days than in the last month combined.Priorities USA, one of the largest liberal Super Pacs, told the Guardian on Tuesday that after Biden endorsed Harris, it saw a notable increase in the share of young people who said they plan to vote in the upcoming election.It’s also brought a sense of joy and excitement not often seen in politics, Pecora said, particularly for a generation that came of age during one of the most difficult periods in recent history from growing political turmoil and the rise of far-right extremism in the US to Covid-19.“We’ve had this history as young people not seeing a system that really works for us and not having too many figureheads that are really fighting for us,” said Pecora, who was 13 when Donald Trump was elected.While polls show that Harris – like Biden and Trump – has struggled with favorability ratings, she has helped elevate issues that are important to younger voters, including abortion rights and Israel’s war on Gaza.skip past newsletter promotionafter newsletter promotionHarris, a biracial woman who is set to be the first Asian American and black woman to lead a major party’s presidential ticket, is an appealing candidate to gen Z voters, who are among the most diverse generation in US history, said Yalda T Uhls with the Center for Scholars & Storytellers at the University of California, Los Angeles.This year 41 million members of gen Z will be eligible to vote, and nearly half of them are people of color.A report from the center published last year that surveyed people from ages 10 to 24 found that adolescents are most interested in hopeful uplifting content of people beating the odds. “I feel like that’s the Kamala story,” Uhls said. That same study also found that in their entertainment, older teens were most interested in seeing a Black woman as the hero of a story.“Maybe young people have been waiting for this. They have been waiting for a candidate they feel is representative of them,” said Uhls, who co-authored the report and also grew up with Harris.But while Harris’s entry into the race has energized young voters, they also want to see real policy proposals that align with the issues most important to them, experts say.“Whether this translates to a large surge in youth voter turnout in November may come down to whether the new Democratic nominee also can convince young voters of a credible plan to address the existential threats they see in their everyday lives,” said Sarah Swanbeck, the executive director of the Berkeley Institute for Young Americans, pointing to the climate crisis, protections for democratic institutions, and economic policy that will improve social mobility.The events of this week have marked a special moment for young women, said Pecora. Young women for decades have been the arbiters of culture, she said, and this moment is tying the culture of young women to the vice-president.“We know we’re the margin of victory and that is translating into how this is happening online. It’s no coincidence to me that young women who have become the base of the Democratic party, who are fighting for reproductive freedom, their culture is the culture that is becoming mainstream with this movement,” she said. (Conservatives have frequently railed against the growing number of unmarried women supporting Democrats.)“It’s showing that we have power and sway in this world where young women are typically told wait your turn or let a man do it.”Uhls, the UCLA scholar who has studied gen Z, said she predicts the enthusiasm of the last few days will make a difference in November.“I think it’s going to translate to votes,” Uhls said. “Young people get most of their news and political information from social media. Some of them have written about this but they are thrilled that someone is actually marketing to them.”Still, Harris’s path to the White House is tough. The latest poll from PBS News/NPR/Marist found that if the election were today, 46% of voters would support Trump and 45% would vote for Harris, a close race though within the margin of error. The outcome of November’s election is expected to be decided by a few thousand voters in a handful of swing states – Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania and Wisconsin.But, Pecora said, the discourse about the election that is unfolding online is also happening elsewhere between friends and family at dinner tables and in classrooms, Pecora said.“That engagement is taking itself into people’s conversations, into their homes, into their communities. That’s where voters are turned out,” she said. “The energy that’s happening online is not siloed to the internet. It translated to dollars, and those dollars are translating to real organizing capacity and an ability to turn out young voters in November.”And so, Democrats say, there’s hope. More

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      ‘Kamala IS brat’: Harris campaign goes lime-green to embrace the meme of the summer

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      After Kamala Harris announced her bid for president, she reportedly raised a record-breaking $81m donations in just a day – but her most culturally powerful endorsement may have come from a single tweet.As nearly all Democrats rallied behind the vice-president offering support in tweets and TV interviews, a perhaps unlikely voice weighed in: the British pop singer Charli xcx, who tweeted, “kamala IS brat.”That’s high praise from the musician, who released her album, also titled Brat, last month. Brat is not just a name, but a lifestyle, one inspired by noughties excess and rave culture.The archetypical brat, Charli explained on TikTok, is “just like that girl who is a little messy and likes to party and maybe says some dumb things sometimes, who feels herself, but then also maybe has a breakdown, but kind of parties through it”.Brat summer essentials, again according to Charli, are “a pack of cigs, a Bic lighter, a strappy white top with no bra”.Perhaps most importantly, Charli chose a neon lime backdrop for her album cover, one that’s sickeningly sweet, representing both the highs of a long night out and the impending crash of a hangover.Canonical brats include the actor and model Julia Fox, who appeared in the music video for Charli’s 360 alongside a cast of fellow proclaimed it girls such as Chloë Sevigny, Hari Nef, and Emma Chamberlain. Now, Harris joins their ranks.Soon after receiving Charli’s apparent approval, the Harris campaign’s official Twitter page (@kamalahq) changed its backdrop to brat green. Charli’s song 365, an ode to “bumpin’ that” – meaning beats, and club drugs – soundtracks one of the team’s TikTok videos.Politicians have long used celebrities to court the youth vote, walking a fine line between speaking their language and grasping for relevancy. Millennials considered Hillary Clinton’s infamous “Pokémon go to the polls” line from 2016 peak cringe. Last year, Taylor Swift urged fans to vote in primaries – she didn’t say who for – driving a surge in voter registrations.Gevin Reynolds, a former speechwriter for Harris, said he believes it’s “extremely smart for her to lean into the meme”.“It shows a recognition of how critical young voters are to winning in November, and a commitment to meeting them where they are.”So far, there’s been little Brat back-lash, though pundits over the age of 35 seem confused by the topic. CNN’s Jake Tapper dedicated a roundtable to the topic, concluding that he “will aspire to be brat”. Stephen Colbert took up a Brat-themed TikTok dance during The Late Show.David Hogg, a survivor of the Marjory Stoneman Douglas High School shooting and gun control activist, wrote on X that “The amount [Charli’s] single tweet may have just done for the youth vote is not insignificant.” He later confirmed that “Nancy Pelosi has been informed of the meaning of Brat”.Memes alone do not win elections, but Charli’s tweet livened up a race that Harris’s bid had already revived. But there is more to be done. Kelley Heyer, the TikTok creator who choreographed a popular dance to Charli’s song Apple, said: “If Kamala wants to be brat, then she needs to promise to legalize and protect abortion at a federal level. And also wear apple green.” More

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      Taylor Swift’s ‘Tortured Poets’ Logs an Eighth Straight Week at No. 1

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      Billie Eilish is No. 2, and Charli XCX debuts strong at No. 3.Taylor, Taylor, Taylor, Taylor, Taylor, Taylor, Taylor, Taylor.For two months now, Taylor Swift’s “The Tortured Poets Department” has dominated the Billboard album chart, fending off challenges from Billie Eilish, Dua Lipa and the K-pop group Ateez, often with the help of special “versions” featuring extra tracks.This week, “Tortured Poets” logs its eighth consecutive time at No. 1, with the equivalent of 128,000 sales in the United States, including 136 million streams and 23,000 copies sold as a full package, according to the tracking service Luminate.Although two of Swift’s previous albums have posted more times at No. 1 overall — “Fearless” and “1989” had 11 each — none has held the top spot for as many weeks in a row. Consecutive runs of eight weeks or longer are rare on the chart. The last releases to do so were both by Morgan Wallen: “One Thing at a Time,” which logged 12 last year, and “Dangerous: The Double Album,” with 10 in 2021. For another example you have to go back to Drake’s “Views,” which led the chart for nine straight weeks at No. 1 in 2016.Also this week, Eilish’s “Hit Me Hard and Soft” is No. 2 in its fourth week out, while “Brat,” the latest from the British pop singer-songwriter Charli XCX, opens in third place with the equivalent of 82,000 sales. Wallen’s “One Thing at a Time” holds at No. 4 and Bon Jovi’s latest, “Forever,” starts at No. 5, helped by collectible vinyl and CD editions. More

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      Fans of Charli XCX’s New Album Embrace ‘Brat Summer’

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      Fans of the new Charli XCX album count themselves among them. But the term “brat” has cropped up elsewhere in culture lately, and it has subtly different meanings.Sheer white tank tops. Skinny cigarettes (not vapes). Questionable 3 a.m. decisions.These may be some of the trappings of a “brat,” otherwise known as a fan of the new Charli XCX album by the same name. Its arrival last week ushered in not only a slate of potential songs of the summer, but also an intense identification with the term — and a shift in mind-set.“I think there’s a bravado to Charli’s persona, and that’s often what people see in her and what they’d like to see in themselves,” said Biz Sherbert, a host of “Nymphet Alumni,” a culture podcast. “I think the word ‘brat’ is in on that — wanting things to go your way, being badly behaved or self-centered, acting pouty and having an attitude.”Kelly Chapman, a longtime Charli fan based in Washington, D.C., similarly defined a “brat” as “someone who misbehaves in a cheeky way and doesn’t conform to expectations.”Ms. Chapman, 31, mused that a “brat” summer would involve: “embracing being a woman in your 30s, rejecting expectations, being honest, having fun but making moves, dating a guy from Twitter.”Ever since Megan Thee Stallion’s “Hot Girl Summer” five years ago, pop stars and brands, as well as everyday people on social media, have spent each spring competing for the summer’s naming rights. There was the ill-fated Hot Vax Summer, Feral Girl Summer the following year, and of course, most recently, hot pink “Barbie” summer.There were not many contenders on the scene when “Brat” dropped. With its callback to the sweat-stained, mascara-smudged aughts — when singers danced away their pain rather than therapizing it — and its eye-catching toxic-sludge-green album art, “Brat” seemed to fill a gap in the culture.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More