Clegg, Nick

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    How Meta Distanced Itself From Politics

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    In January 2021, after pro-Trump rioters stormed the U.S. Capitol, Mark Zuckerberg announced a new priority for Meta: He wanted to reduce the amount of political content on the company’s apps, including Facebook and Instagram.As the United States hurtles toward November’s election, Mr. Zuckerberg’s plan appears to be working.On Facebook, Instagram and Threads, political content is less heavily featured. App settings have been automatically set to de-emphasize the posts that users see about campaigns and candidates. And political misinformation is harder to find on the platforms after Meta removed transparency tools that journalists and researchers used to monitor the sites.Inside Meta, Mr. Zuckerberg, 40, no longer meets weekly with the heads of election security as he once did, according to four employees. He has reduced the number of full-time employees working on the issue and disbanded the election integrity team, these employees said, though the company says the election integrity workers were integrated into other teams. He has also decided not to have a “war room,” which Meta previously used to prepare for elections.Last month, Mr. Zuckerberg sent a letter to the House Judiciary Committee laying out how he wanted to distance himself and his company from politics. The goal, he said, was to be “neutral” and to not “even appear to be playing a role.”“It’s quite the pendulum swing because a decade ago, everyone at Facebook was desperate to be the face of elections,” said Katie Harbath, chief executive of Anchor Change, a tech consulting firm, who previously worked at Facebook. We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Meta Calls for Industry Effort to Label A.I.-Generated Content

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      The social network wants to promote standardized labels to help detect artificially created photo, video and audio material across its platforms.Last month at the World Economic Forum in Davos, Switzerland, Nick Clegg, president of global affairs at Meta, called a nascent effort to detect artificially generated content “the most urgent task” facing the tech industry today.On Tuesday, Mr. Clegg proposed a solution. Meta said it would promote technological standards that companies across the industry could use to recognize markers in photo, video and audio material that would signal that the content was generated using artificial intelligence.The standards could allow social media companies to quickly identify content generated with A.I. that has been posted to their platforms and allow them to add a label to that material. If adopted widely, the standards could help identify A.I.-generated content from companies like Google, OpenAI and Microsoft, Adobe, Midjourney and others that offer tools that allow people to quickly and easily create artificial posts.“While this is not a perfect answer, we did not want to let perfect be the enemy of the good,” Mr. Clegg said in an interview.He added that he hoped this effort would be a rallying cry for companies across the industry to adopt standards for detecting and signaling that content was artificial so that it would be simpler for all of them to recognize it.As the United States enters a presidential election year, industry watchers believe that A.I. tools will be widely used to post fake content to misinform voters. Over the past year, people have used A.I to create and spread fake videos of President Biden making false or inflammatory statements. The attorney general’s office in New Hampshire is also investigating a series of robocalls that appeared to employ an A.I.-generated voice of Mr. Biden that urged people not to vote in a recent primary.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More