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    Elon Musk Takes a Page Out of Mark Zuckerberg’s Social Media Playbook

    As Mr. Musk takes over Twitter, he is emulating some of the actions of Mr. Zuckerberg, who leads Facebook, Instagram and WhatsApp.Elon Musk has positioned himself as an unconventional businessman. When he agreed to buy Twitter this year, he declared he would make the social media service a place for unfettered free speech, reversing many of its rules and allowing banned users like former President Donald J. Trump to return.But since closing his $44 billion buyout of Twitter last week, Mr. Musk has followed a surprisingly conventional social media playbook.The world’s richest man met with more than six civil rights groups — including the N.A.A.C.P. and the Anti-Defamation League — on Tuesday to assure them that he will not make changes to Twitter’s content rules before the results of next week’s midterm elections are certified. He also met with advertising executives to discuss their concerns about their brands appearing alongside toxic online content. Last week, Mr. Musk said he would form a council to advise Twitter on what kinds of content to remove from the platform and would not immediately reinstate banned accounts.If these decisions and outreach seem familiar, that’s because they are. Other leaders of social media companies have taken similar steps. After Facebook was criticized for being misused in the 2016 presidential election, Mark Zuckerberg, the social network’s chief executive, also met with civil rights groups to calm them and worked to mollify irate advertisers. He later said he would establish an independent board to advise his company on content decisions.Mr. Musk is in his early days of owning Twitter and is expected to make big changes to the service and business, including laying off some of the company’s 7,500 employees. But for now, he is engaging with many of the same constituents that Mr. Zuckerberg has had to over many years, social media experts and heads of civil society groups said.Mr. Musk “has discovered what Mark Zuckerberg discovered several years ago: Being the face of controversial big calls isn’t fun,” said Evelyn Douek, an assistant professor at Stanford Law School. Social media companies “all face the same pressures of users, advertisers and governments, and there’s always this convergence around this common set of norms and processes that you’re forced toward.”Mr. Musk did not immediately respond to a request for comment, and a Twitter spokeswoman declined to comment. Meta, which owns Facebook and Instagram, declined to comment.Elon Musk’s Acquisition of TwitterCard 1 of 8A blockbuster deal. More

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    Alvin Bragg Likely to Take Over Trump Investigation

    With his main rival, Tali Farhadian Weinstein, conceding, Alvin Bragg is poised to lead the investigation into Donald J. Trump’s family business.Alvin Bragg, a career prosecutor with experience taking on white-collar crime and corruption, is poised to become Manhattan’s next district attorney, a job that will include overseeing the most prominent and contentious criminal case in the United States: the prosecution of former President Donald J. Trump’s family business.Given the overwhelming edge Democrats hold in Manhattan, Mr. Bragg is heavily favored to win the general election in November after his foremost opponent in the Democratic primary, Tali Farhadian Weinstein, conceded on Friday.If he wins, Mr. Bragg would immediately take over a high-stakes inquiry that on Thursday yielded a 15-count indictment against the Trump Organization, the Trump family business, and one of its key executives, Allen Weisselberg.The indictment charged Mr. Weisselberg in a scheme to avoid paying taxes on close to $1.8 million in benefits and bonuses and the company with profiting from his alleged actions. The charges were the first of what could be a number of others in the long-running inquiry, which will continue to focus on Mr. Trump’s company, as well as on the former president himself.Mr. Weisselberg has so far rebuffed pressure to cooperate with investigators. Should he continue to do so, Mr. Bragg would oversee any trial in the case. And if the investigation involving Mr. Trump’s business continues after the current district attorney, Cyrus R. Vance Jr., leave office in January, Mr. Bragg will take charge of the inquiry.In an interview on Friday, Mr. Bragg acknowledged the highly consequential nature of the investigation into Mr. Trump, but he said he was equally focused on other important tasks.“We’re also talking about the gun-trafficking issues, the scope of the entire system and the collateral consequences,” he said. “It’s all a profound responsibility.”Mr. Bragg, 47, would be the first Black person to lead an office that still prosecutes more Black people than members of any other racial group. During the campaign, he sought to balance concerns about public safety with a vision for a more equitable criminal justice system.A former federal prosecutor and deputy New York State attorney general, he led seven other candidates for the Democratic nomination when polls closed last week with the race too close to call.Ms. Farhadian Weinstein, who trailed Mr. Bragg by about three percentage points, had pinned her hopes on tens of thousands of absentee ballots. But as those ballots began to be tallied this week, they showed she was not picking up enough votes in key districts to cut into Mr. Bragg’s overall lead. On Friday, she ceded the race and congratulated him.“I spoke with Alvin Bragg earlier today and congratulated him on his historic election as Manhattan’s first Black district attorney,” she said in a statement. “We had important disagreements throughout the campaign, but I am confident in Alvin’s commitment to justice, and I stand ready to support him.”Tali Farhadian Weinstein campaigned on the Upper East Side on Primary Day. She conceded the race on Friday. Sarah Blesener for The New York TimesMany of Mr. Bragg’s priorities and proposed policies align with those of progressive prosecutors who have remade district attorney’s offices around the United States in recent years. But he defied easy classification during the race, explaining the nuances of his positions by referring to his experience growing up in Harlem.Mr. Bragg’s supporters have said that his racial identity, as well as policies that account for the harm that prosecution can do to communities of color, was one of the key reasons that they favored him.Erin E. Murphy, a New York University law professor and a supporter of Mr. Bragg’s, said the combination was important to understanding how he might lead the office.“When we’re in this moment of racial reckoning, it’s really important the leader of the Manhattan D.A.’s office understands the real concerns about public safety,” Professor Murphy said. But, she added, the district attorney should also “understand that the police themselves can be a harm-causing agent in the community as well.”Mr. Bragg said repeatedly during the campaign that he had sued Mr. Trump or his administration more than 100 times during his tenure at the attorney general’s office. He also said he expected to be attacked by Mr. Trump, who said this week that the investigation was a form of “political persecution” being led by “New York radical-left prosecutors.”Mr. Vance, who did not seek re-election, is coordinating his efforts with Letitia James, New York’s attorney general.Preet Bharara, a former United States attorney in Manhattan who supervised Mr. Bragg and endorsed his candidacy, said Mr. Bragg had varied experience as a prosecutor, and that his work on white-collar crime and public corruption cases could come into play in the investigation into Mr. Trump and the case against Mr. Weisselberg and Mr. Trump’s business.“He can handle this,” Mr. Bharara said.For much of the primary, Mr. Bragg was thought to be trailing Ms. Farhadian Weinstein, another former federal prosecutor who also served as counsel to the former U.S. attorney general, Eric Holder, and the Brooklyn district attorney, Eric Gonzalez. She dominated the fund-raising battle and gave her own campaign $8.2 million, more than three times as much money as anyone else raised overall, and led in most polls.But a late resistance to her candidacy grew, in part because of the money she spent on the race. On Primary Day, Representative Alexandria Ocasio-Cortez, who did not endorse a candidate, discouraged voters from supporting Ms. Farhadian Weinstein during a radio interview, and cited Mr. Bragg and another contender, Tahanie Aboushi, as better choices.Ms. Farhadian Weinstein said in a brief interview on Friday that she would continue to be an advocate for issues she focused on during the campaign, particularly violence against women, which she said was startlingly common and underreported.Mr. Bragg will face Thomas Kenniff, the Republican candidate, in November. Mr. Kenniff, a former state prosecutor in Westchester County, N.Y., a member of the Army Judge Advocate General’s Corps and an Iraq War veteran, has said the Manhattan district attorney should be focused on law and order. In recent weeks, he had begun to attack Ms. Farhadian Weinstein, but then switched to criticizing Mr. Bragg.Mr. Bragg’s campaign was helped by endorsements from several key figures and groups, including Representative Jerrold Nadler of New York; Zephyr Teachout, an activist and former candidate for governor; The New York Times Editorial Board (which is separate from the newsroom); and the political action committees of Planned Parenthood and Color of Change. Color of Change’s committee pledged $1 million to Mr. Bragg and spent close to $500,0000.Mr. Bragg made inroads with some unlikely allies, often through a willingness to hear and incorporate others’ positions. He impressed Five Boro Defenders, a public defenders group, enough that the group invited him to a “decarceral debate” in February where candidates were asked to explain how their policies would help reduce the number of people incarcerated in prisons and jails.“He was always the traditional prosecutor that probably fit most squarely into that progressive prosecutor peg and not necessarily into a decarceral peg,” said Amanda Jack, a member of the group. “But the consensus among us was that he was just really willing to listen and learn in the interview.”Ms. Teachout said that Mr. Bragg’s willingness to learn was exemplified in a memo that he prepared to walk potential supporters through his plans for the office. and that led her to endorse him. She called it “a really significant document.”The memo put Mr. Bragg’s priorities front and center. In it, he pledged to form new units to hold police accountable and to review the office’s past convictions; to provide more resources to bureaus that investigate white-collar crime; and to stop tying success within the office to conviction rates.“The need for reform in our office’s policies and practices is urgent,” the document concluded. “It is critical that the changes described in this memorandum take effect immediately.”Mr. Bragg, a lifelong Harlem resident, said he had been moved to pursue a career in law by his experiences growing up, including several encounters in which guns were held to his head by civilians and police officers.He attended Harvard and Harvard Law School, was a clerk for the federal judge Robert Patterson Jr., worked as a civil rights lawyer and later became a prosecutor, first in the New York attorney general’s office and later in the U.S. attorney’s office in Manhattan.When he returned to the attorney general’s office in 2013, he led a unit responsible for investigating police killings of unarmed civilians and eventually rose to become a chief deputy attorney general.His classmates noted his potential when he was an undergraduate. A lengthy 1995 profile in The Harvard Crimson reported on his having said that he was unlikely to seek elected office. The paper was unconvinced.“Whatever he does eventually,” the article said, “today there is a definite sense of the anointed about him.” More