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      Elon Musk Is Tweeting Through a Tide of Criticism

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      The new owner of Twitter has embarked on a tweeting spree to push back, spar and justify his actions.Illustration By The New York Times; Photo By Adrees Latif/reutersUnder pressure and facing a wave of criticism, Elon Musk has increasingly turned to his favorite release valve: Twitter.Since Saturday, Mr. Musk, the world’s richest man and the new owner of Twitter, has embarked on a tweeting spree so voluminous that he is on a pace to post more than 750 times this month, or more than 25 times a day, according to an analysis from the digital investigations company Memetica. That would be up from about 13 times a day in April, when Mr. Musk first agreed to buy Twitter.His recent tweets have covered an increasingly broad range of topics. Over the last four days, Mr. Musk, 51, needled the comedian Kathy Griffin and beefed with the Twitter co-founder Jack Dorsey on the platform. He made masturbation jokes aimed at a rival — and much smaller — social media platform. He posted, then deleted, a tweet engaging with a quote from a white nationalist. And he defended his ownership of Twitter, including why he had laid off 50 percent of the company’s staff and why people should not impersonate others on the service.All in all, Mr. Musk, who described himself in his Twitter profile as “Chief Twit” before later changing the description to “Twitter Complaint Hotline Operator,” has tweeted more than 105 times since Friday, mainly about Twitter, according to a tally by Memetica.“Birds haven’t been real since 1986,” Mr. Musk tweeted on Sunday in a discussion thread about Twitter, including a meme from an absurdist conspiracy theory that posits that birds are actually robot spies. He did not respond to a request for comment.Mr. Musk is under tremendous scrutiny 11 days after completing his $44 billion deal for Twitter, which was the largest leveraged buyout of a technology company in history. On Friday, he cut roughly 3,700 of the company’s 7,500 employees, saying he had no choice because Twitter was losing $4 million a day. At the same time, he has found himself embroiled in the same content debates that have plagued other social media companies, including how to give people a way to speak out without spreading misinformation and toxic speech.More on Elon Musk’s Twitter TakeoverA Familiar Playbook: In his first days at Twitter, Elon Musk has been emulating some of the actions of Mark Zuckerberg, who leads Facebook, Instagram and WhatsApp.A Different Kind of Deal: Silicon Valley moguls used to buy yachts and islands. Now they are rich enough to acquire companies they fancy.‘Hard Fork’: In an episode of The Times’s tech podcast, two Twitter employees described the atmosphere inside the company in the aftermath of the acquisition.Effect on Midterms: Mr. Musk is in the middle of firing thousands of Twitter employees, including many who helped fight misinformation. What could that mean for the upcoming elections?Already Mr. Musk has had to delay the rollout of a subscription product that would have given people check marks on their Twitter profiles. Advertisers have paused their spending on Twitter over fears that Mr. Musk will loosen content rules on the platform. And the midterm elections are set to be a test of how a slimmed-down Twitter will perform in catching inflammatory posts and misinformation about voting and election results.In a report that was published on Monday, researchers at the Fletcher School at Tufts University said the early signs of Mr. Musk’s Twitter “show the platform is heading in the wrong direction under his leadership — at a particularly inconvenient time for American democracy.”The researchers said they had tracked narratives about civil war, election fraud, citizen policing of voting, and allegations of pedophilia and grooming on Twitter from July through October. “Post-Musk takeover, the quality of the conversation has decayed” as more extremists and misinformation peddlers have tested the platform’s boundaries, the researchers wrote.Amid the hubbub, Mr. Musk’s behavior on Twitter suggests that he intends to simply post through it. And while he has always been a prolific tweeter, he has raised the level in recent days.On Friday, Mr. Musk, who has more than 114 million followers on Twitter, proposed a “thermonuclear name & shame” campaign against brands that had stopped advertising on the platform. He said that he had done everything he could to appease advertisers but that activists had worked against him to cause brands to drop out of spending on Twitter.At the same time, the billionaire was embroiled in a fight over his plan to charge Twitter users $8 a month for a subscription service, Twitter Blue, which would give a check mark to anyone who paid. The check mark had been free for notable people whose identities had been verified by the company, including celebrities, politicians and journalists, as a way to protect against impersonation.Critics were unhappy about Mr. Musk’s plans to monetize the check mark, saying it could lead to the spread of misinformation and fraud on the platform. In protest, some Twitter accounts that had check marks changed their display names and photographs to match Mr. Musk’s account over the weekend, a move intended to illustrate why it would be confusing if anyone could buy a check mark.On Sunday, Mr. Musk announced that he would permanently suspend any account “engaging in impersonation without clearly specifying ‘parody.’” The billionaire, who had previously criticized Twitter when it permanently barred users, then barred Ms. Griffin, who had posed as him on the service.Mr. Musk, who has called himself a “free speech absolutist,” is learning the basic expectation of content moderation for popular social networks, said Daphne Keller, director of the Program on Platform Regulation at Stanford’s Cyber Policy Center.“His ideas have been incoherent for a while,” she said.On Sunday night, Mr. Musk responded to a tweet featuring a quote from a white nationalist, before deleting the post and moving on to squabble with Mr. Dorsey over Birdwatch, a feature that lets community members add context to tweets that they believe are misleading. Mr. Musk, who previously lauded the feature, proposed changing the feature’s name to “Community Notes.”“Community notes is the most boring Facebook name ever,” replied Mr. Dorsey, who owns a $1 billion stake in Mr. Musk’s Twitter.Then on Monday, Mr. Musk suggested he might pursue civil society groups and activists who were pushing for Twitter advertiser boycotts, when he replied to a right-wing commentator that “we do” have grounds for legal action. Legal experts said the holding of boycotts for social and political goals is protected under the First Amendment.Mr. Musk also tweeted that people should vote Republican in Tuesday’s midterm elections. “Shared power curbs the worst excesses of both parties, therefore I recommend voting for a Republican Congress, given that the Presidency is Democratic,” he tweeted. He later posted that he was an independent with a “voting history of entirely Democrat until this year.”He soon moved on. Mr. Musk’s attention became fixed on Mastodon, a Twitter competitor that has gained traction over the past 10 days. Playing off Mastodon’s name, he made several crude jokes about masturbation — then deleted those posts an hour later.Tiffany Hsu More

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      Russia Reactivates Its Trolls and Bots Ahead of Tuesday’s Midterms

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      Researchers have identified a series of Russian information operations to influence American elections and, perhaps, erode support for Ukraine.The user on Gab who identifies as Nora Berka resurfaced in August after a yearlong silence on the social media platform, reposting a handful of messages with sharply conservative political themes before writing a stream of original vitriol.The posts mostly denigrated President Biden and other prominent Democrats, sometimes obscenely. They also lamented the use of taxpayer dollars to support Ukraine in its war against invading Russian forces, depicting Ukraine’s president as a caricature straight out of Russian propaganda.The fusion of political concerns was no coincidence.The account was previously linked to the same secretive Russian agency that interfered in the 2016 presidential election and again in 2020, the Internet Research Agency in St. Petersburg, according to the cybersecurity group Recorded Future.It is part of what the group and other researchers have identified as a new, though more narrowly targeted, Russian effort ahead of Tuesday’s midterm elections. The goal, as before, is to stoke anger among conservative voters and to undermine trust in the American electoral system. This time, it also appears intended to undermine the Biden administration’s extensive military assistance to Ukraine.“It’s clear they are trying to get them to cut off aid and money to Ukraine,” said Alex Plitsas, a former Army soldier and Pentagon information operations official now with Providence Consulting Group, a business technology company.The campaign — using accounts that pose as enraged Americans like Nora Berka — have added fuel to the most divisive political and cultural issues in the country today.It has specifically targeted Democratic candidates in the most contested races, including the Senate seats up for grabs in Ohio, Arizona and Pennsylvania, calculating that a Republican majority in the Senate and the House of Representatives could help the Russian war effort.The campaigns show not only how vulnerable the American political system remains to foreign manipulation but also how purveyors of disinformation have evolved and adapted to efforts by the major social media platforms to remove or play down false or deceptive content.Last month, the Federal Bureau of Investigation and the Cybersecurity and Infrastructure Security Agency issued an alert warning of the threat of disinformation spread by “dark web media channels, online journals, messaging applications, spoofed websites, emails, text messages and fake online personas.” The disinformation could include claims that voting data or results had been hacked or compromised.The agencies urged people not to like, discuss or share posts online from unknown or distrustful sources. They did not identify specific efforts, but social media platforms and researchers who track disinformation have recently uncovered a variety of campaigns by Russia, China and Iran.The State of the WarGrain Deal: Russia rejoined an agreement allowing the shipment of Ukrainian grain through the Black Sea, one of the few areas of cooperation amid the war, easing uncertainty over the fate of a deal seen as crucial to preventing famine in other parts of the world.On the Diplomatic Front: The Group of 7 nations announced that they would work together to rebuild critical infrastructure in Ukraine that has been destroyed by Russia’s military and to defend such sites from further attacks.Turning the Tables: With powerful Western weapons and deadly homemade drones, Ukraine now has an artillery advantage in the south, where a battle for the city of Kherson appears to be imminent. The work of reconnaissance teams penetrating enemy lines has also proven key in breaking Russia’s hold in the territory.Refugees: The war has sent the numbers of Ukrainians seeking shelter in Europe soaring, pushing asylum seekers from other conflicts to the end of the line.Recorded Future and two other social media research companies, Graphika and Mandiant, found a number of Russian campaigns that have turned to Gab, Parler, Getter and other newer platforms that pride themselves on creating unmoderated spaces in the name of free speech.These are much smaller campaigns than those in the 2016 election, where inauthentic accounts reached millions of voters across the political spectrum on Facebook and other major platforms. The efforts are no less pernicious, though, in reaching impressionable users who can help accomplish Russian objectives, researchers said.“The audiences are much, much smaller than on your other traditional social media networks,” said Brian Liston, a senior intelligence analyst with Recorded Future who identified the Nora Berka account. “But you can engage the audiences in much more targeted influence ops because those who are on these platforms are generally U.S. conservatives who are maybe more accepting of conspiratorial claims.”Many of the accounts the researchers identified were previously used by a news outlet calling itself the Newsroom for American and European Based Citizens. Meta, the owner of Facebook and Instagram, has previously linked the news outlet to the Russian information campaigns centered around the Internet Research Agency.The network appears to have since disbanded, and many of the social media accounts associated with it went dormant after being publicly identified around the 2020 election. The accounts started becoming active again in August and September, called to action like sleeper cells.Nora Berka’s account on Gab has many of the characteristics of an inauthentic user, Mr. Liston said. There is no profile picture or identifying biographical details. No one responded to a message sent to the account through Gab.The account, with more than 8,000 followers, posts exclusively on political issues — not in just one state but across the country — and often spreads false or misleading posts. Most have little engagement but a recent post about the F.B.I. received 43 responses and 11 replies, and was reposted 64 times.Since September the account has repeatedly shared links to a previously unknown website — electiontruth.net — that Recorded Future said was almost certainly linked to the Russian campaign.Electiontruth.net’s earliest posts date only from Sept. 5; since then, it has posted articles almost daily ridiculing President Biden and prominent Democratic candidates, while criticizing policies regarding race, crime and gender that it said were destroying the United States. “America under Communism” was one typical headline.The articles all have pseudonyms as bylines, like Andrew J, Truth4Ever and Laura. According to Mr. Liston, the website domain was registered using Bitcoin accounts.Electiontruth.net lists a cafe in Cotter, Ark., as its contact. The cafe has closed, replaced by the Cotter Bridge Market. The market’s owners said they knew nothing about the website.Trent Bozeman for The New York TimesFor its contact information, electiontruth.net lists a cafe inside a converted gas station in Cotter, Ark., a town of 900 people on a bend in the White River. The cafe has closed, however, and been replaced by Cotter Bridge Market, a produce shop and deli whose owners said they knew nothing about the website. No one at Election Truth responded to a request for comment submitted through the site.Mr. Liston said that links to electiontruth.net appeared to be closely coordinated with the accounts on Gab linked to the Russians.In another campaign, Graphika identified a recent series of cartoons that appeared on Gab, Gettr, Parler and the discussion forum patriots.win. The cartoons, by an artist named “Schmitz,” disparaged Democrats in the tightest Senate and governor races.One targeting Senator Raphael Warnock of Georgia, who is Black, employed racist motifs. Another falsely claimed that Representative Tim Ryan, the Democratic Senate candidate in Ohio, would release “all Fentanyl distributors and drug traffickers” from prison.The cartoons received little engagement and did not spread virally to other platforms, according to Graphika.A recurring theme of the new Russian efforts is an argument that the United States under President Biden is wasting money by supporting Ukraine in its resistance to the Russian invasion that began in February.Nora Berka, for example, posted a doctored photograph in September that showed President Volodymyr Zelensky of Ukraine as a bikini-wearing poll dancer being showered with dollar bills by Mr. Biden.“As working class Americans struggle to afford food, gas, and find baby formula, Joe Biden wants to spend $13.7 billion more in aid to Ukraine,” the account posted. Not incidentally, that post echoed a theme that has gained some traction among Republican lawmakers and voters who have questioned the delivery of weapons and other military assistance.“It’s no secret that Republicans — that a large portion of Republicans — have questioned whether we should be supporting what has been referred to as foreign adventures or somebody else’s conflict,” said Graham Brookie, senior director of the Digital Forensics Lab at the Atlantic Council, which has also been tracking foreign influence operations.The F.B.I. and the Cybersecurity and Infrastructure Security Agency did not respond to requests for comment about the Russian efforts. Mr. Brookie called the revived accounts “recidivist behavior.” Gab did not respond to a request for comment.As before, it may be hard to measure the exact impact of these accounts on voters come Tuesday. At a minimum, they contribute to what Edward P. Perez, a board member with the OSET Institute, a nonpartisan election security organization, called “manufactured chaos” in the country’s body politic.While Russians in the past sought to build large followings for their inauthentic accounts on the major platforms, today’s campaigns could be smaller and yet still achieve a desired effect — in part because the divisions in American society are already such fertile soil for disinformation, he said.“Since 2016, it appears that foreign states can afford to take some of the foot off the gas,” Mr. Perez, who previously worked at Twitter, said, “because they have already created such sufficient division that there are many domestic actors to carry the water of disinformation for them.” More

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      Elon Musk Takes a Page Out of Mark Zuckerberg’s Social Media Playbook

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      As Mr. Musk takes over Twitter, he is emulating some of the actions of Mr. Zuckerberg, who leads Facebook, Instagram and WhatsApp.Elon Musk has positioned himself as an unconventional businessman. When he agreed to buy Twitter this year, he declared he would make the social media service a place for unfettered free speech, reversing many of its rules and allowing banned users like former President Donald J. Trump to return.But since closing his $44 billion buyout of Twitter last week, Mr. Musk has followed a surprisingly conventional social media playbook.The world’s richest man met with more than six civil rights groups — including the N.A.A.C.P. and the Anti-Defamation League — on Tuesday to assure them that he will not make changes to Twitter’s content rules before the results of next week’s midterm elections are certified. He also met with advertising executives to discuss their concerns about their brands appearing alongside toxic online content. Last week, Mr. Musk said he would form a council to advise Twitter on what kinds of content to remove from the platform and would not immediately reinstate banned accounts.If these decisions and outreach seem familiar, that’s because they are. Other leaders of social media companies have taken similar steps. After Facebook was criticized for being misused in the 2016 presidential election, Mark Zuckerberg, the social network’s chief executive, also met with civil rights groups to calm them and worked to mollify irate advertisers. He later said he would establish an independent board to advise his company on content decisions.Mr. Musk is in his early days of owning Twitter and is expected to make big changes to the service and business, including laying off some of the company’s 7,500 employees. But for now, he is engaging with many of the same constituents that Mr. Zuckerberg has had to over many years, social media experts and heads of civil society groups said.Mr. Musk “has discovered what Mark Zuckerberg discovered several years ago: Being the face of controversial big calls isn’t fun,” said Evelyn Douek, an assistant professor at Stanford Law School. Social media companies “all face the same pressures of users, advertisers and governments, and there’s always this convergence around this common set of norms and processes that you’re forced toward.”Mr. Musk did not immediately respond to a request for comment, and a Twitter spokeswoman declined to comment. Meta, which owns Facebook and Instagram, declined to comment.Elon Musk’s Acquisition of TwitterCard 1 of 8A blockbuster deal. More

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      As Europe Piles Sanctions on Russia, Some Sacred Cows Are Spared

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      The European Union has been severing economic ties with Moscow to support Ukraine, but some countries have lobbied to protect key sectors.BRUSSELS — Eight months into the war in Ukraine, and eight rounds of frantic negotiations later, Europe’s sanctions against Russia run hundreds of pages long and have in many places cut to the bone.Since February, the European Union has named 1,236 people and 155 companies for sanctions, freezing their assets and blocking their access to the bloc. It has banned the trade of products in nearly 1,000 categories and hundreds of subcategories. It has put in place a near-total embargo on Russian oil. About one-third of the bloc’s exports to Russia by value and two-thirds of imports have been banned.But even now some goods and sectors remain conspicuously exempted. A look at just a few items reveals the intense back-room bargaining and arm-twisting by some nations and by private industry to protect sectors they deem too valuable to give up — as well as the compromises the European Union has made to maintain consensus.The Belgians have shielded trade in Russian diamonds. The Greeks ship Russian oil unimpeded. France and several other nations still import Russian uranium for nuclear power generation.The net impact of these exemptions on the effectiveness of Europe’s penalties against Russia is hard to assess, but politically, they have allowed the 27 members of the bloc to pull together an otherwise vast sanctions regime with exceptional speed and unanimity.“Ultimately, this is the price of unanimity to hold together this coalition, and in the grander scheme of things the sanctions are really working,” said Jacob Kirkegaard, a senior fellow in the Brussels office of the research group the German Marshall Fund, citing Russia’s diminished access to military technology as evidence.A Lukoil gas station in Priolo Gargallo, Italy, last month. The European Union has put in place a near-total embargo on Russian oil, but some sectors of trade remain conspicuously exempt from sanctions.Gianni Cipriano for The New York Times“We would love to have everything included, diamonds and every other special interest hit, but I am of the opinion that, if sparing them is what it takes to keep everyone together, so be it,” he added.The Ukrainian government has criticized some of the exemptions, with President Volodymyr Zelensky chiding European nations for continuing to permit business with Russia, saying they are skirting sacrifices.“There are people for whom the diamonds sold in Antwerp are more important than the battle we are waging. Peace is worth much more than diamonds,” Mr. Zelensky said to the Belgian Parliament during an address by video link in late March.Keeping Diamonds ComingThe continued success of Belgium and the broad diamond sector in keeping the Russian diamond trade flowing exemplifies the sacred cows some E.U. nations refuse to sacrifice, even as their peers accept pain to punish the Kremlin.Exports of rough diamonds are very lucrative for Russia, and they flow to the Belgian port of Antwerp, a historically important diamond hub.The trade, worth 1.8 billion euros a year — about $1.75 billion — has been shielded in consecutive rounds of the bloc’s sanctions, despite being raised as a possible target soon after the Russian invasion of Ukraine in late February.The Belgian government has said that it has never asked the European Commission, the E.U. executive body that drafts the measures, to remove diamonds from any sanctions list and that if diamonds were added, it would go along.Diamonds being sorted in Mirny, Russia, at a facility operated by Alrosa, the Russian state-owned diamond company. Russian diamonds have been shielded in consecutive rounds of European sanctions.Maxim Babenko for The New York TimesTechnically speaking, that may be true. But the latest round of penalties, adopted this month, exposed the intensive interventions when a coordination error occurred among the various services in the bloc that are involved in the technical preparation of sanctions.The incident, described to The New York Times by several diplomats involved as “farcical,” shows how the lobbying works. The diplomats spoke anonymously in order to describe freely what happened.The European Commission over the course of September prepared the latest round of sanctions and left diamonds off that list.But the European External Action Service — the E.U.’s equivalent of a foreign service or state department, which works with the commission to prepare sanctions — did not get the memo that diamonds should remain exempted and included in its own draft listings Alrosa, the Russian state-owned diamonds company.Once Alrosa had been put on the draft document, removing it became difficult. Spotting the error, Poland and other hard-line pro-Ukraine countries in the bloc dragged out the negotiations over the package as much as they could on the basis that Alrosa should indeed face sanctions.In the end, the need for unanimity and speed prevailed, and Alrosa continues to export to the European Union, at least until the next round of sanctions is negotiated. In proposals for a fresh, ninth round of sanctions, presented by Poland and its allies last week, diamonds were again included, but formal talks on the new set of penalties have not yet begun.A spokesman for the European External Action Service declined to comment, saying it does not comment on internal procedures involved in preparing sanctions.The Tricastin nuclear power plant in the Drôme region of southeastern France. France is one of several E.U. countries that depend on Russian uranium to operate civil nuclear power facilities. Andrea Mantovani for The New York TimesNuclear PowerMost exemptions have not been as clear-cut as diamonds because they have involved more complex industries or services, or affected more than one country.Uranium exported from Russia for use in civil nuclear power production falls under this category. Nuclear power plants in France, Hungary, Slovakia, Finland and other countries depend on Russian civilian uranium exports.The trade is worth 200 million euros, or about $194 million, according to Greenpeace, which has been lobbying for its ban. Germany and other E.U. countries have supported the calls to ban civilian nuclear imports from Russia, making this another issue likely to come up in the next round of sanctions talks.In August, Mr. Zelensky also highlighted the persistent protection of the Russian nuclear exports to Europe just as Ukraine’s Zaporizhzhia nuclear power plant came under fire.Some supporters of keeping Russian uranium running say that France and the other countries’ ability to generate electricity by operating their nuclear power plants during an acute energy crisis is more important than the political or financial gains that could come from a ban through E.U. sanctions, at least for now.Tankers in the NightOne of the most complex and important lobbying efforts to protect a European industry from sanctions is the one mounted by Greek diplomats to allow Greek-owned tankers to transport Russian oil to non-European destinations.This has facilitated one of the Kremlin’s biggest revenue streams. More than half of the vessels transporting Russia’s oil are Greek-owned, according to information aggregated from MarineTraffic, a shipping data platform.Supporters of the Greek shipping industry say that if it pulled out of that business, others would step in to deliver Russian oil to places like India and China. Experts say lining up enough tankers to make up for a total Greek pullout would not be simple, considering the sheer size of Greek-interest fleets and their dominance in this trade.According to European diplomats involved in the negotiations, their Greek counterparts were able to exempt Greek shipping companies from the oil embargo in a tough round of talks last May and June.Since then, the E.U. has come around to a United States-led idea to keep facilitating the transport of Russian oil, in order to avert a global oil-market meltdown, but to do so at a capped price to limit Russia’s revenues.The Greeks saw an opening: They would continue to transport Russian oil, but at the capped price. The bloc offered them additional concessions, and Greece agreed that the shipping of Russian oil would be banned if the price cap was not observed.The Greek-flagged oil tanker Minerva Virgo. Greek diplomats have lobbied for Greek-owned tankers to be allowed to transport Russian oil to non-European destinations. Bjoern Kils/ReutersEven if the economic benefits of such exemptions are hard to define, from a political perspective, the continued protection of some goods and industries is creating bad blood among E.U. members.Governments that have readily taken big hits through sanctions to support Ukraine, sacrificing revenues and jobs, are embittered that their partners in the bloc continue to doggedly protect their own interests.The divisions deepen a sense of disconnect between those more hawkish pro-Ukraine E.U. nations nearer Ukraine and those farther away, although geographical proximity is far from the only determinant of countries’ attitudes toward the war.And given that the bloc is a constant negotiating arena on many issues, some warn that what goes around eventually will come around.“This may be a raw calculation of national interests, but it’s going to linger,” Mr. Kirkegaard said. “Whoever doesn’t contribute now through sacrifice, next time there’s a budget or some other debate, it’s going to come back and haunt them.” More

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      The Rise of Salem Media, a Conservative Radio Juggernaut

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      In recent months, the conservative personalities Eric Metaxas, Sebastian Gorka and Charlie Kirk have used their nationally syndicated radio shows to discuss baseless claims of rigged voting machines, accuse election officials of corruption and espouse ballot fraud conspiracy theories.Now, the three men are joining a live speaking tour that will take them across Arizona, Georgia, Pennsylvania and other battleground states to promote those views — and Republican candidates — ahead of the Nov. 8 midterm elections.The radio hosts and their tour are united by a common backer: Salem Media Group, a publicly traded media company in Irving, Texas. Mr. Metaxas, Mr. Gorka and Mr. Kirk have contracts with the company, which is also hosting the Battleground Talkers trip. The tour features more than half a dozen other conservative media personalities as well, including Hugh Hewitt and Dennis Prager, who also have deals with Salem.Created as a Christian radio network nearly 50 years ago by two brothers-in-law, Salem has quietly turned into a conservative media juggernaut as it increasingly takes an activist stance in the midterm elections. The company has publicly said it wants a strong turnout of conservative voters for Nov. 8, and its hosts have amplified the messages of conspiracy theorists, including misinformation about the voting process.“The war for America’s soul is on the line,” Salem said in promotional materials for the tour. It added that the radio hosts were traveling to “influence those who are undecided.”Salem, which has a market capitalization of nearly $45 million, is smaller than audio competitors like Cumulus Media and iHeartMedia, as well as conservative media organizations such as Fox News. But it stands out for its blend of right-leaning politics and Christian content and its vast network of 100 radio stations and more than 3,000 affiliates, many of them reaching deep into parts of America that don’t engage with most mainstream media outlets.Salem also operates dozens of religious and conservative websites, as well as podcasts, television news, book publishing and a social media influencer network. The company, which describes its news content as “the antidote to the mainstream media,” has said it reaches 11 million radio listeners.Salem expanded into film this year by financing “2000 Mules,” a widely debunked but popular movie that claimed voter fraud in the 2020 presidential election.Charity Rachelle for The New York TimesThis year, it expanded into film by financing “2000 Mules,” a widely debunked but popular movie that claimed significant voter fraud in the 2020 presidential election. It was directed by Dinesh D’Souza, a conservative figure who has a deal with Salem, and features interviews with others who have shows on Salem. The company plans to publish a book version of the film this month.The general public may not be familiar with Salem, “but their hosts are big names and they have huge reach, which makes them one of the most powerful forces in conservative media that hardly anyone knows about,” said Craig Aaron, president of Free Press, a nonprofit that fights misinformation and supports media competition.The State of the 2022 Midterm ElectionsWith the primaries over, both parties are shifting their focus to the general election on Nov. 8.The Final Stretch: With less than one month until Election Day, Republicans remain favored to take over the House, but momentum in the pitched battle for the Senate has seesawed back and forth.A Surprising Battleground: New York has emerged from a haywire redistricting cycle as perhaps the most consequential congressional battleground in the country. For Democrats, the uncertainty is particularly jarring.Arizona’s Governor’s Race: Democrats are openly expressing their alarm that Katie Hobbs, the party’s nominee for governor in the state, is fumbling a chance to defeat Kari Lake in one of the most closely watched races.Herschel Walker: The Republican Senate nominee in Georgia reportedly paid for an ex-girlfriend’s abortion, but members of his party have learned to tolerate his behavior.Salem did not respond to requests for interviews. Phil Boyce, the company’s senior vice president of spoken word, said in a news release for the battleground states tour that “there has never been a more important midterm election than this one, and Salem is thrilled to be front and center, leading the charge.”Mr. Metaxas, Mr. Prager, Mr. Kirk, Mr. Hewitt and Mr. D’Souza did not respond to requests for comment. In his response for comment, Mr. Gorka said The New York Times was “FAKENEWS fraud.”Sebastian Gorka, a right-wing personality who has a radio show on Salem Media, had former President Donald J. Trump on his show this year.Scott McIntyre for The New York TimesSalem has faced legal challenges as its hosts have discussed conspiracy theories about voter fraud. Eric Coomer, a former executive of Dominion Voting Systems, a maker of election technology, has filed lawsuits against Salem, Mr. Metaxas and several media outlets since 2020 for defamation after being accused on air of perpetuating voter fraud and joining the left-wing antifa movement. Nicole Hemmer, a political historian at Vanderbilt University and author of “Messengers of Right: Conservative Media and the Transformation of American Politics,” said Salem’s effect was far-reaching.“They are using their many different properties for coordinated messaging to promote misinformation, which is undermining democracy,” she said.Salem was started in 1974 with two tiny radio stations in North Carolina owned by two brothers-in-law, Edward G. Atsinger III and Stuart W. Epperson. Over time, they steadily added more stations across the country and sold blocks of airtime for sermons. Salem is now in most major radio markets..css-1v2n82w{max-width:600px;width:calc(100% – 40px);margin-top:20px;margin-bottom:25px;height:auto;margin-left:auto;margin-right:auto;font-family:nyt-franklin;color:var(–color-content-secondary,#363636);}@media only screen and (max-width:480px){.css-1v2n82w{margin-left:20px;margin-right:20px;}}@media only screen and (min-width:1024px){.css-1v2n82w{width:600px;}}.css-161d8zr{width:40px;margin-bottom:18px;text-align:left;margin-left:0;color:var(–color-content-primary,#121212);border:1px solid var(–color-content-primary,#121212);}@media only screen and (max-width:480px){.css-161d8zr{width:30px;margin-bottom:15px;}}.css-tjtq43{line-height:25px;}@media only screen and (max-width:480px){.css-tjtq43{line-height:24px;}}.css-x1k33h{font-family:nyt-cheltenham;font-size:19px;font-weight:700;line-height:25px;}.css-1hvpcve{font-size:17px;font-weight:300;line-height:25px;}.css-1hvpcve em{font-style:italic;}.css-1hvpcve strong{font-weight:bold;}.css-1hvpcve a{font-weight:500;color:var(–color-content-secondary,#363636);}.css-1c013uz{margin-top:18px;margin-bottom:22px;}@media only screen and (max-width:480px){.css-1c013uz{font-size:14px;margin-top:15px;margin-bottom:20px;}}.css-1c013uz a{color:var(–color-signal-editorial,#326891);-webkit-text-decoration:underline;text-decoration:underline;font-weight:500;font-size:16px;}@media only screen and (max-width:480px){.css-1c013uz a{font-size:13px;}}.css-1c013uz a:hover{-webkit-text-decoration:none;text-decoration:none;}How Times reporters cover politics. We rely on our journalists to be independent observers. So while Times staff members may vote, they are not allowed to endorse or campaign for candidates or political causes. This includes participating in marches or rallies in support of a movement or giving money to, or raising money for, any political candidate or election cause.Learn more about our process.The company went public in 1999 as the internet was rising. In its public offering prospectus, Salem said it would focus on acquiring digital platforms and cross-promoting content across its channels to attract new audiences.In 2006, Salem bought the conservative political website Townhall.com; other deals for conservative sites followed, including HotAir, Twitchy and PJ Media. It purchased a publishing company, Eagle Publishing, in 2014 in a deal that included RedState, a conservative blog, and Regnery, a publisher with conservative authors like Ann Coulter and Laura Ingraham. Regnery said last year that it was “proud to stand in the breach” with Senator Josh Hawley, Republican of Missouri, when it agreed to print his book after Simon & Schuster dropped the title in the wake of the Jan. 6 Capitol riot.This summer, Salem said it had added a podcast hosted by two “culture warriors,” Rob McCoy and Bryce Eddy of the talk show “Liberty Station.” In January, the company awarded its Culture Warrior of the Year award to Ron DeSantis, the Republican governor of Florida, who has made a point of goading liberals.More recently, Salem has promoted to advertisers its “360-degree deals,” meaning that it can amplify messages across radio, podcasts, books, film and websites.Salem has said it is “thrilled to be front and center, leading the charge” in next month’s midterm elections.Rebecca Noble for The New York TimesPolitics were not new to Salem’s founders. Mr. Epperson unsuccessfully ran for Congress in 1984 and 1986 as a Republican. Mr. Atsinger contributed to Republican candidates like George W. Bush and Larry Elder, a Salem radio host who mounted a failed campaign in the California governor’s recall election last year. In Washington, Salem fought to remove regulatory hurdles that complicated its acquisition spree.At the beginning of the year, Mr. Atsinger stepped down as Salem’s chief executive and became chairman, succeeding Mr. Epperson, who took on the title of chairman emeritus.Salem’s executives largely stayed out of editorial decisions — until the Trump administration, said Ben Howe, a former employee of RedState; Craig Silverman, a former Salem radio commentator in Denver; and a third former employee, who declined to be identified for fear of retaliation.In July 2017, Salem held an event at the White House, and several radio hosts interviewed top Trump administration officials. At a Salem reception at the Capitol the next day, the Senate Republican leader, Mitch McConnell, and the House Republican leader, Kevin McCarthy, gave speeches.“There was a lot of closeness,” said Mr. Silverman, who attended the events. “McConnell and McCarthy praised Salem, and vice versa. It felt like some sort of team effort.”In April 2018, Salem’s RedState blog fired several employees who had been vocal critics of Mr. Trump. The site’s unofficial slogan had long been “Take on the left. Clean up the right,” said Mr. Howe, a writer for the site who was one of those fired. “But one to two years into office, everything changed. It was like it was no longer good for business to be critical of Trump.”Mr. Silverman said his radio show was cut off in November 2019 as he excoriated Mr. Trump over accusations that the president had pressured Ukraine to investigate Joseph R. Biden Jr., then a Democratic presidential candidate, by withholding aid to the country. Mr. Silverman said he was then fired.“The political environment has never been as interesting and as heated and intense as it is right now,” David Santrella, Salem’s chief executive, said on a recent earnings call.Business Wire, via Associated PressSalem said in press reports at the time that such dismissals were not politically motivated, explaining that it had fired the RedState employees because of financial considerations and Mr. Silverman because he had appeared on non-Salem shows. Mr. Silverman said those appearances were allowed under his contract.As Mr. Trump’s term wound down, Salem ran into financial pressure. In 2019, the company said four board members, including two of the co-founders’ sons, had resigned because “Salem has faced several unique financial headwinds and we are looking for ways to cut costs while not impacting revenue.” Both sons have since returned to the board.In May 2020, the company moved to eliminate new hiring, suspend its dividend, reduce head count, cut pay and request discounts from vendors, blaming the pandemic for forcing it to conserve cash. It reported $11.2 million in forgiven loans from the government’s Paycheck Protection Program.But Salem’s finances have improved since then. Its net income rose to $41.5 million in 2021 from a loss in 2020, while revenue increased to $258.2 million from $236.2 million a year earlier.Salem’s political platforms are a bright spot. On an earnings call in August, Salem executives said that so far this year, political advertisers had spent nearly twice as much on Salem platforms as they did over the same period in the presidential election year of 2020, which had been the “biggest political year ever.” David Santrella, the chief executive, has predicted that “hot button” issues like abortion would probably boost ad revenue.“The political environment has never been as interesting and as heated and intense as it is right now,” he said.Kitty Bennett More

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      Twitter and TikTok Lead in Amplifying Misinformation, Report Finds

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      A new analysis found that algorithms and some features of social media sites help false posts go viral.It is well known that social media amplifies misinformation and other harmful content. The Integrity Institute, an advocacy group, is now trying to measure exactly how much — and on Thursday it began publishing results that it plans to update each week through the midterm elections on Nov. 8.The institute’s initial report, posted online, found that a “well-crafted lie” will get more engagements than typical, truthful content and that some features of social media sites and their algorithms contribute to the spread of misinformation.Twitter, the analysis showed, has what the institute called the great misinformation amplification factor, in large part because of its feature allowing people to share, or “retweet,” posts easily. It was followed by TikTok, the Chinese-owned video site, which uses machine-learning models to predict engagement and make recommendations to users.“We see a difference for each platform because each platform has different mechanisms for virality on it,” said Jeff Allen, a former integrity officer at Facebook and a founder and the chief research officer at the Integrity Institute. “The more mechanisms there are for virality on the platform, the more we see misinformation getting additional distribution.”The institute calculated its findings by comparing posts that members of the International Fact-Checking Network have identified as false with the engagement of previous posts that were not flagged from the same accounts. It analyzed nearly 600 fact-checked posts in September on a variety of subjects, including the Covid-19 pandemic, the war in Ukraine and the upcoming elections.Facebook, according to the sample that the institute has studied so far, had the most instances of misinformation but amplified such claims to a lesser degree, in part because sharing posts requires more steps. But some of its newer features are more prone to amplify misinformation, the institute found.Facebook’s amplification factor of video content alone is closer to TikTok’s, the institute found. That’s because the platform’s Reels and Facebook Watch, which are video features, “both rely heavily on algorithmic content recommendations” based on engagements, according to the institute’s calculations.Instagram, which like Facebook is owned by Meta, had the lowest amplification rate. There was not yet sufficient data to make a statistically significant estimate for YouTube, according to the institute.The institute plans to update its findings to track how the amplification fluctuates, especially as the midterm elections near. Misinformation, the institute’s report said, is much more likely to be shared than merely factual content.“Amplification of misinformation can rise around critical events if misinformation narratives take hold,” the report said. “It can also fall, if platforms implement design changes around the event that reduce the spread of misinformation.” More