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      How Zohran Mamdani Brought New Voters to the Polls

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      Mr. Mamdani, the likely winner of the Democratic primary for mayor of New York City, drew tens of thousands of new voters to the polls. Here’s how.Upstart challengers in political races often begin with the goal of drawing new or disillusioned voters to their cause. They build excitement, often on social media, but inevitably fall short.Zohran Mamdani proved different.He hit the ground running in the mayor’s race, talking to disaffected New Yorkers in Queens and the Bronx who voted for President Trump. He repeatedly visited mosques to hear the concerns of Muslims, hoping to provide a reason for the uninvolved to register to vote.He won over progressives with a populist message of making the city more affordable, in part by asking corporations and the wealthy to pay more, and he spread his vision through viral social media videos. He accumulated an army of volunteers and small donors, helping his campaign knock on more than one million doors.The polls were slow to capture his momentum, but he was building something the city had not really seen before: a winning citywide campaign for mayor, built from nothing in a matter of months.Mr. Mamdani, the likely Democratic primary winner, still faces what is expected to be another bruising general election in November with a broader electorate. His ability to sustain his momentum will be tested, especially with business leaders already plotting how to undermine him.He will need to further the success he found in immigrant neighborhoods like Kensington in Brooklyn, which is known as Little Bangladesh, and in the enclaves of young professionals, like Long Island City in Queens.New registrations were much higher in 2025Cumulative new registrations beginning 100 days before the registration deadline

      Sources: New York City Board of Elections; L2By The New York TimesAge distribution of voters in New York City mayoral electionsIncludes 2025 mail ballots processed through Thursday morning

      Sources: New York City Board of Elections; L2By The New York TimesWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Zohran Mamdani Returns to Harlem to Make His Pitch to Black New Yorkers

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      The presumptive Democratic nominee for mayor, who has struggled to make inroads with the Black community, spoke at the Rev. Al Sharpton’s National Action Network on Saturday.Last weekend, just days before the Democratic primary for mayor of New York City, State Assemblyman Zohran Mamdani visited the Harlem headquarters of the Rev. Al Sharpton’s National Action Network hoping to gain the support of Black voters.In his remarks to the civil rights organization, he focused on his plans to solve the city’s ills by making it a cheaper place to live and work.On Saturday, Mr. Mamdani returned to the organization triumphant, appearing to have vanquished former Gov. Andrew M. Cuomo, a well-known figure in Harlem, in Tuesday’s primary.“What does morning look like in this city?” he asked the crowd, with Mr. Sharpton and the director Spike Lee sitting behind him.“It must be a morning where the worker comes first, a morning where a New Yorker does more than just struggle,” he said. “It must be a morning where they know if they live in that rent-stabilized apartment, they will pay the same rent next year as well, and a morning where they know that child care will be universal.”Saturday’s event underscored how some prominent Democrats in the city, including Mr. Sharpton, were beginning to rally around Mr. Mamdani. (Neither Mr. Sharpton nor Mr. Lee have officially endorsed the assemblyman.)We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Mamdani, Trump and the End of the Old Politics

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      Mamdani, Trump and the End of the Old PoliticsThe MSNBC anchor — and native New Yorker — Chris Hayes considers what Democrats can learn from the mayoral primary.This is an edited transcript of an episode of “The Ezra Klein Show.” You can listen to the conversation by following or subscribing to the show on the NYT Audio app, Apple, Spotify, Amazon Music, YouTube, iHeartRadio or wherever you get your podcasts.The Democratic primary that just wrapped up in New York was a collision between two very different candidates on almost every level: ideologically, outsider versus insider and name recognition. But it was also a collision that I think matters, for much beyond New York City politics, of two very different theories of attention.Andrew Cuomo ran a campaign that was based on a tried-and-true strategy of buying attention. He had this gigantic super PAC with tens of millions of dollars purchasing all the advertising money can buy, absolutely dominating airwaves with negative ads about Zohran Mamdani.Archived clip: In his own words, Zohran Mamdani wants to defund the police.Archived clip: Zohran Mamdani is a 33-year-old dangerously inexperienced legislator who has passed just three bills.Archived clip: Zohran Mamdani, a risk New York can’t afford.And then you had Mamdani, who was running a campaign on a very different theory of attention, a theory of viral attention, a campaign built on these vertical videos that, if you opened Instagram, if you opened TikTok, and you were in any way connected to his ideas or to New York City, this was all you saw.Archived clip of Kareem Rahma: So what’s your take?Zohran Mamdani: That I should be the mayor.Archived clip of Mamdani: New York is suffering from a crisis, and it’s called halalflation.Archived clip of Mamdani: Did you know that Andrew Cuomo gutted the pensions for hundreds and thousands of New Yorkers?Archived clip of Mamdani: Mr. Cuomo, and furthermore, the name is Mamdani. M-A-M-D-A-N-I. You should learn how to say it.”Attention works differently now. This is one of the core political theses of this entire podcast. It is laced through so many of these episodes.You just watched these two incredibly different attentional strategies collide. Cuomo got flattened. He got flattened. It was not close.There are things you cannot learn about how to win elections in other places from an off-year June Democratic primary in New York City using rank-choice voting.But there are things you can learn about how attention works right now — and that’s in a large part the subject of this conversation.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Major Unions Are Dropping Cuomo to Back Mamdani in N.Y.C. Mayor’s Race

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      The powerful hotel workers union and Local 32BJ are switching their endorsements to Zohran Mamdani, a sign that Democratic power brokers are coalescing behind him.Two powerful New York City labor unions that had supported former Gov. Andrew M. Cuomo in this year’s race for mayor have decided to abandon him and endorse Zohran Mamdani, the 33-year-old state assemblyman who has a commanding lead in the Democratic primary.The two endorsements, along with one from a third union that did not back a candidate in the primary, seemed to be a clear sign that traditional Democratic power brokers are beginning to consolidate behind Mr. Mamdani.Leaders of the three unions, the Hotel and Gaming Trades Council; Local 32BJ SEIU, which represents doormen and other building workers; and the New York State Nurses Association, said they were supporting Mr. Mamdani, a democratic socialist, because he had made affordability and working people his campaign’s centerpiece. They promised to invest in boots-on-the-ground campaigns to help him beat Mayor Eric Adams in November.The switch to Mr. Mamdani may be a nod to political reality. The general election is poised to be particularly heated, but the Democratic candidate for mayor is the generally considered the heavy favorite to win in a city where Democrats outnumber Republicans six to one.“We are confident that whenever we’re in a fight, Zohran will be on our side standing up for hospitality workers,” said Rich Maroko, the Hotel and Gaming Trades Council’s president. “That’s why we are genuinely excited to endorse Zohran and ready to help him win in November.”The striking shift in union support came despite some effort by Mr. Cuomo’s camp to persuade labor leaders to hold off in moving to Mr. Mamdani, according to a person familiar with the discussions.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Have Millennials Finally Figured Out How to Topple Boomer Bosses?

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      It was a night when thousands of 20-somethings were glued to their laptop screens for a battle whose stakes were both immediate and metaphorical, a contest between experience and youth, veteran versus vitality. Mike Tyson, a decorated, tested legend of boxing, was taking on Jake Paul. Mr. Paul, decades younger and with fewer fights under his belt, radiated energy, but his reputation was based more on social media videos than prowess in the ring. The newcomer triumphed.Of course, in sports the advantages of being the scrappy, enthusiastic upstart in a fight with an old hand are obvious. There’s an energy that’s visible in quick leaps, fast punches, unflagging endurance. The same may be true in math, music or the arts. In politics, though, the fresh face is often written off. The median age of a U.S. senator is the age at which many American retire. The last two presidents were born before the invention of the transistor radio and the hula hoop.But some political contests force voters to laser in on whether all that grizzled experience is really what they want.New York’s Democratic mayoral primary on Tuesday was one of those. The competition between the two front-runners, Zohran Mamdani, 33, and former Gov. Andrew M. Cuomo, 67, played out not just on the plane of policy but also on the plane of experience versus enthusiasm: Did New Yorkers want a mayor who was relatively new to local politics, or someone whose record, scandals and all, was basically tattooed on the city’s brain? If New York is “a city for only the very young,” its politics don’t often seem so, shuffling well-known names around seats of power like musical chairs. What’s the value, some watching the mayor’s race wondered, in someone totally new?That question feels urgent on a national level, too, not long after a presidential campaign that featured a septuagenarian and an octogenarian, and weeks after the exodus of a lightning rod Zoomer from the Democratic National Committee.The dichotomy of wizened experience versus fresh-faced enthusiasm has played out many times in the business world, too — in corporate boardrooms, where silver-haired executives debated their firm’s succession; on startup teams, where founders scratched their heads over whether to bring in veterans or workers with fresh ideas.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      ‘Re-elect Eric’: Adams Kicks Off Bid to Oppose Mamdani for Mayor

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      Just a few months ago, it appeared unlikely that Mayor Eric Adams of New York, who was facing federal corruption charges, would be in a position to seek a second term.With the political world in New York City and beyond still abuzz over Zohran Mamdani’s ascendance as the likely Democratic mayoral candidate, the current mayor, Eric Adams, held a news conference on Thursday to deliver a countermessage: Don’t forget about me.Mr. Adams appeared on the steps of City Hall to formally kick off an independent bid for re-election in November, with a crowd of supporters holding up “Re-elect Eric for Mayor” signs, echoing Mr. Mamdani’s campaign ads that primarily use his first name.The obstacles the mayor faces are substantial. His approval rating was at historic lows even before he was indicted last fall on charges of bribery and soliciting illegal campaign contributions from foreign nationals. He grew more unpopular after the charges were dropped by the Trump Justice Department, leading to accusations of a quid pro quo that Mr. Adams has denied.The mayor was denied public matching funds because of the charges of soliciting straw donations. His management of the city has been questioned. The diverse coalition he put together to win election in 2021 is completely fractured. And his third-party bid puts him at an immediate disadvantage in a city where Democrats outnumber Republicans six to one.As evidence of his divisiveness, the mayor’s speech was repeatedly interrupted by protesters who called him a criminal and accused him of selling out the city to President Trump. Nearby in City Hall Park, protesters blew whistles and engaged in profane chants aimed at disrupting the announcement.At the news conference, the mayor seemed to sense the skepticism.“Why am I running for re-election?” Mr. Adams said, surrounded by supporters. “Because we’ve got more to do.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Eric Adams Meets With Business Leaders Desperate to Stop Mamdani’s Rise

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      Daniel Loeb, the hedge fund manager, and some other New York City business leaders are aghast at Zohran Mamdani’s success in the Democratic mayoral primary and are considering backing Mr. Adams in the general election.In a conference room in Manhattan on Wednesday night, Mayor Eric Adams and Daniel S. Loeb, the hedge fund manager, met with other business leaders and political brokers to discuss how to stop the rise of Zohran Mamdani and possibly bolster Mr. Adams’s re-election campaign.The business leaders were impressed that Mr. Adams was already staging a public fight against Mr. Mamdani, several people familiar with the meeting said. Earlier in the day, during an interview on “Fox & Friends,” Mr. Adams called Mr. Mamdani a “snake-oil salesman.”Mr. Mamdani, a democratic socialist state assemblyman from Queens, on Tuesday shocked the New York political establishment by outperforming Andrew M. Cuomo, the former New York governor, in the Democratic primary for mayor. Mr. Cuomo is now considering whether to run as an independent in the general election, or end his campaign altogether.Should Mr. Cuomo withdraw, Mr. Mamdani is poised to face off against Mr. Adams, who is running as an independent; Curtis Sliwa, the Republican founder of the Guardian Angels; and Jim Walden, a lawyer also running as an independent.The prospect of Mr. Mamdani’s campaigning as the Democratic standard-bearer in a city where Democrats outnumber Republicans by six to one has sent shivers down the spines of many New York business leaders, who recoil at his plans for expansive new government programs funded with tax increases on corporations and the wealthiest New Yorkers. Some have quickly begun to throw their support behind the incumbent mayor, despite the scandals that have tarnished his tenure.Andrew Epstein, a spokesman for Mr. Mamdani, said the businessmen at the meeting were simply scared of “our plan to tax them a little bit more to fund an agenda to lower the cost of living and improve the quality of life for all New Yorkers.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      How Mamdani Won, Block by Block

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      <!–> –><!–> [–><!–> –><!–> [–><!–> –><!–> [–><!–> –><!–> [–><!–> –> <!–> –><!–> [–><!–> –><!–> [–><!–> –><!–> [!–> <!–> –><!–> [–><!–>At a raucous rally in Manhattan last week, amid a sea of yellow bandannas, “Freeze the Rent” signs and “A City We Can Afford” banners, Mr. Mamdani took the stage to a groundswell of applause. He […] More