DeSantis, Ron

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      Casey DeSantis Makes Solo Appearance in Iowa, Connecting With Moms and Promoting ‘Parents’ Rights’

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      Gov. Ron DeSantis’s wife, Casey DeSantis, held her first solo campaign event in Iowa, connecting with fellow moms and casting her husband as a champion of the “parents’ rights” movement. She was there to woo the conservative moms of Iowa. So Casey DeSantis, the wife of Gov. Ron DeSantis of Florida, wasted no time in talking about her three young children — and how badly she wanted to leave them home.“It’s funny, somebody outside by the snowball machine was asking, ‘Did you bring your kids with you?’” she said, sitting on a small stage on Thursday in suburban Des Moines for her first solo appearance in her husband’s presidential campaign. Her answer was unequivocal: “No.”The last time she had the brilliant idea of doing a campaign event with one of her small children, she told the crowd, was at an event for her husband’s re-election campaign in Florida. For most of her remarks, Madison, then 5, squirmed by her side. In the final moments, Madison tugged on her sleeve and whispered that she had to go to the bathroom, Ms. DeSantis recalled.“What you’re having, moms, is one of those out-of-body experiences. Do I need to get up? Do I need to walk her?” she said, as the audience roared. “Like, what is happening?”Widely considered to be her husband’s most important adviser, Ms. DeSantis is the “not-so-secret weapon,” the “second in command” and the “primary sounding board” of his political operation. Now, in the early weeks of his presidential campaign, she’s added yet another position to her portfolio: humanizer-in-chief.Deploying a spouse to try to soften a prickly political image is a tried-and-true tactic of presidential politics. In 2007, Michelle Obama charmed Democratic primary voters with an everywoman pitch devised to ground her husband’s unusual life story. Four years later, Ann Romney toured Iowa and New Hampshire, offering “the other side of Mitt” — a caring, empathic family man who did not fit the caricature of the heartless corporate raider drawn by his rivals. And in the final days of the 2016 campaign, Melania Trump made a rare campaign appearance in the Philadelphia suburbs to counter her husband’s coarse image with female voters.But rarely does this strategy appear quite so early in the primary campaign, a reflection both of Mr. DeSantis’s struggles to connect with voters and the central role his wife has long played in his political career.During her husband’s first congressional race, Ms. DeSantis, then a local news reporter, crisscrossed neighborhoods in their northeastern Florida district on an electric scooter, knocking on doors and making his case. Years later, when he ran for governor, she narrated his most attention-grabbing campaign ad, a 2018 spot in which he encouraged their then-toddler to “build the wall” with large cardboard blocks. Her role expanded along with his: After he won, she secured a prime office in the governor’s Capitol suite, participated in personnel interviews as he hired staff for his new administration and shared the podium at hurricane briefings — some of the most high-profile gubernatorial appearances in storm-prone Florida.In recent weeks, she has joined her husband in embracing the quirky traditions of the early-state primary circuit, praising Iowa’s gas-station pizza and making headlines for sporting a black leather jacket emblazoned with an unofficial campaign slogan “Where Woke Goes to Die” at an annual motorcycle-themed Republican fund-raiser in Des Moines.Her high-profile role has created a war of conflicting spin, as supporters and detractors offer their assessment of the couple’s professional partnership. She’s his greatest asset. Or, depending on who’s opining, maybe his greatest liability. She’s the antidote to his much-documented struggles to connect. Or a virus infecting his insular campaign, encouraging her husband’s distrust of those outside his tight-knit political orbit.Yet for Mr. DeSantis, the hope is simply that his wife can offer a way to secure the holy grail of presidential campaigns: relatability.That message wasn’t subtle on Thursday in Johnston, Iowa, where Ms. DeSantis appeared alongside the state’s Republican governor, Kim Reynolds, for a question-and-answer session. “How in the world do you do it?” gushed the governor, herself a mother of three daughters and a grandmother to 11 grandchildren.“It’s a little bit of organized chaos. I’m not going to lie,” said Ms. DeSantis, before launching into a series of stories about her three young children — Madison, Mason and Mamie — and their adventures in the governor’s mansion.Then, it was down to business. Ms. DeSantis had come to officially roll out “Mamas for DeSantis,” a national version of the statewide group she started during her husband’s re-election bid in 2022. In her remarks, Ms. DeSantis attempted to position him as an avatar for the conservative anger at school administrators and school boards that exploded during the pandemic.Much of her remarks were focused on a loose social agenda often described as “parents’ rights,” a hodgepodge of a movement that includes efforts to limit how race and L.G.B.T.Q. issues are taught, attacks on transgender rights, support for publicly funded private school vouchers and opposition to vaccine mandates.“I care about protecting the innocence of my children and your children,” she told the audience on Thursday. “As long as I have breath in my body I will go out and I will fight for Ron DeSantis, not because he’s my husband — that is a part of it — but because I believe in him with every ounce of my being.”It was a message that resonated with some in the audience, which included many who were affiliated with Moms for Liberty, a group that’s emerged as a conservative powerhouse on social issues. Mr. DeSantis, said Elicha Brancheau, a member of Moms for Liberty, has been a strong champion for parents’ rights, and she said she was impressed by his wife’s commitment to the issue.“I like her a lot. She’s so smart, well-spoken,” said Ms. Brancheau, who met Ms. DeSantis before the event. “I love the dynamic of their family.”Not everyone was as convinced.Malina Cottington, a mother of five who started home-schooling her children after the pandemic, said she was seeking a candidate who would take the strongest position on preserving what she described as parental rights. She was impressed by Mr. DeSantis but liked the bolder plan of one of his Republican rivals, Vivek Ramaswamy, the multimillionaire entrepreneur and author who has pledged to abolish the Department of Education.“I think we need something that drastic,” said Ms. Cottington, 42, who lives in suburban Des Moines. “We just want to be able to make sure we can raise our kids the way we want to raise them.” More

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      DeSantis Campaign Raises $20 Million in Race to Beat Trump

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      The Florida governor had an impressive quarter, but the fund-raising numbers also raised questions about his ability to keep pace over the course of the Republican primary.Gov. Ron DeSantis of Florida raised $20 million in the first six weeks of his presidential run, his campaign said Thursday, a substantial sum that solidifies his place as the leading rival to former President Donald J. Trump.While the number falls short of the $35 million that Mr. Trump’s campaign said the former president raised in the three months ending June 30, Mr. DeSantis had only half the time to bring in campaign funds after officially entering the race in mid-May.In addition to the $20 million the DeSantis campaign said it had raised, a super PAC backing Mr. DeSantis, Never Back Down, said Thursday that it had collected $130 million since March. But nearly two-thirds of that sum was transferred to the group from a state committee that had supported Mr. DeSantis’s re-election bid last year.The totals supplied by the campaigns — more detailed numbers don’t have to be filed with the Federal Election Commission until July 15 — provide the first glimpse into the fund-raising battle between the leading candidates for the Republican presidential nomination, a race that could set records for spending.The $20 million raised by Mr. DeSantis includes $8.2 million that his campaign said it had taken in on its first full day of fund-raising in late May, suggesting that the pace of its fund-raising tapered off significantly thereafter.Excluding the transfer from Mr. DeSantis’s state committee, the latest numbers also show that Never Back Down raised more money in its first three weeks than it did over roughly the last three months.The fund-raising slowdown comes after a bumpy campaign rollout that has brought about questions from donors and supporters about its direction.But Kristin Davison, chief operating officer of Never Back Down, said that the money raised “shows an unparalleled, unprecedented and massively successful fund-raising operation no other candidate in this race has.”Mr. Trump has raised most of his campaign’s cash through his leadership PAC, Save America. In recent months, The New York Times reported, Mr. Trump has diverted a greater portion of donations he receives to the PAC, which he has used to pay his personal legal fees.Mr. Trump’s campaign said on Wednesday that it had raised a total of $35 million between April and June — nearly double what the committee had raised in the first quarter of the year, reflecting hefty fund-raising bumps in the wake of his two indictments, in New York City and Florida.Shane Goldmacher More

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      The Rage and Joy of Donald Trump’s MAGA America

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      I’ve shared this fact with readers before: I live in Tennessee outside Nashville, a very deep-red part of America. According to a New York Times tool that calculates the political composition of a community, only 15 percent of my neighbors are Democrats. I’ve been living here in the heart of MAGA country since Donald Trump came down the escalator. This is the world of my friends, my neighbors and many members of my family. That is perhaps why, when I’m asked what things are like now, eight years into the Trump era, I have a ready answer: Everything is normal until, suddenly, it’s not. And unless we can understand what’s normal and what’s not, we can’t truly understand why Trumpism endures.It’s hard to encapsulate a culture in 22 seconds, but this July 4 video tweet from Representative Andy Ogles accomplishes the nearly impossible. For those who don’t want to click through, the tweet features Ogles, a cheerful freshman Republican from Tennessee, wishing his followers a happy Fourth of July. The text of the greeting is remarkable only if you don’t live in MAGA-land:Hey guys, Congressman Andy Ogles here, wishing you a happy and blessed Fourth of July. Hey, remember our Founding Fathers. It’s we the people that are in charge of this country, not a leftist minority. Look, the left is trying to destroy our country and our family, and they’re coming after you. Have a blessed Fourth of July. Be safe. Have fun. God bless America.Can something be cheerful and dark at the same time? Can a holiday message be both normal and so very strange? If so, then Ogles pulled it off. This is a man smiling in a field as a dog sniffs happily behind him. The left may be “coming after you,” as he warns, but the vibe isn’t catastrophic or even worried, rather a kind of friendly, generic patriotism. They’re coming for your family! Have a great day!It’s not just Ogles. It’s no coincidence that one of the most enduring cultural symbols of Trump’s 2020 campaign was the boat parade. To form battle lines behind Trump, the one man they believe can save America from total destruction, thousands of supporters in several states got in their MasterCrafts and had giant open-air water parties.Or take the Trump rally, the signature event of this political era. If you follow the rallies via Twitter or mainstream newscasts, you see the anger, but you miss the fun. When I was writing for The Dispatch, one of the best pieces we published was a report by Andrew Egger in 2020 about the “Front Row Joes,” the Trump superfans who follow Trump from rally to rally the way some people used to follow the Grateful Dead. Egger described the Trump rally perfectly: “For enthusiasts, Trump rallies aren’t just a way to see a favorite politician up close. They are major life events: festive opportunities to get together with like-minded folks and just go crazy about America and all the winning the Trump administration’s doing.”Or go to a Southeastern Conference football game. The “Let’s Go Brandon” (or sometimes, just “[expletive] Joe Biden”) chant that arises from the student section isn’t delivered with clenched fists and furious anger, but rather through smiles and laughs. The frat bros are having a great time. The consistent message from Trumpland of all ages is something like this: “They’re the worst, and we’re awesome. Let’s party, and let’s fight.”Why do none of your arguments against Trump penetrate this mind-set? The Trumpists have an easy answer: You’re horrible, and no one should listen to horrible people. Why were Trumpists so vulnerable to insane stolen-election theories? Because they know that you’re horrible and that horrible people are capable of anything, including stealing an election.At the same time, their own joy and camaraderie insulate them against external critiques that focus on their anger and cruelty. Such charges ring hollow to Trump supporters, who can see firsthand the internal friendliness and good cheer that they experience when they get together with one another. They don’t feel angry — at least not most of the time. They are good, likable people who’ve just been provoked by a distant and alien “left” that many of them have never meaningfully encountered firsthand.Indeed, while countless gallons of ink have been spilled analyzing the MAGA movement’s rage, far too little has been spilled discussing its joy.Once you understand both dynamics, however, so much about the present moment makes clearer sense, including the dynamics of the Republican primary. Ron DeSantis, for example, channels all the rage of Trumpism and none of the joy. With relentless, grim determination he fights the left with every tool of government at his disposal. But can he lead stadiums full of people in an awkward dance to “Y.M.C.A.” by the Village People? Will he be the subject of countless over-the-top memes and posters celebrating him as some kind of godlike, muscular superhero?Trump’s opponents miss the joy because they experience only the rage. I’m a member of a multiethnic church in Nashville. It’s a refuge from the MAGA Christianity that’s all too present where I live, just south of the city, in Franklin. This past Sunday, Walter Simmons, a Franklin-based Black pastor who founded the Franklin Justice and Equity Coalition, spoke to our church, and he referred to a common experience for those who dissent publicly in MAGA America. “If you ain’t ready for death threats, don’t live in Franklin,” he said.He was referring to the experience of racial justice activists in deep-red spaces. They feel the rage of the MAGA mob. If you’re deemed to be one of those people who is trying to “destroy our country and our family,” then you don’t see joy, only fury.Trump’s fans, by contrast, don’t understand the effects of that fury because they mainly experience the joy. For them, the MAGA community is kind and welcoming. For them, supporting Trump is fun. Moreover, the MAGA movement is heavily clustered in the South, and Southerners see themselves as the nicest people in America. It feels false to them to be called “mean” or “cruel.” Cruel? No chance. In their minds, they’re the same people they’ve always been — it’s just that they finally understand how bad you are. And by “you,” again, they often mean the caricatures of people they’ve never met.In fact, they often don’t even know about the excesses of the Trump movement. Many of them will never know that their progressive neighbors have faced threats and intimidation. And even when they do see the movement at its worst, they can’t quite believe it. So Jan. 6 was a false flag. Or it was a “fedsurrection.” It couldn’t have really been a violent attempt to overthrow the elected government, because they know these people, or people like them, and they’re mostly good folks. It had to be a mistake, or an exaggeration, or a trick or a few bad apples. The real crime was the stolen election.It’s the combination of anger and joy that makes the MAGA enthusiasm so hard to break but also limits its breadth. If you’re part of the movement’s ever-widening circle of enemies, Trump holds no appeal for you. You experience his movement as an attack on your life, your choices, your home and even your identity. If you’re part of the core MAGA community, however, not even the ruthlessly efficient Ron DeSantis can come close to replicating the true Trump experience. Again, the boat parade is a perfect example. It’s one part Battle for the Future of Civilization and one part booze cruise.The battle and the booze cruise both give MAGA devotees a sense of belonging. They see a country that’s changing around them and they are uncertain about their place in it. But they know they have a place at a Trump rally, surrounded by others — overwhelmingly white, many evangelical — who feel the same way they do.Evangelicals are a particularly illustrative case. About half of self-identified evangelicals now attend church monthly or less often. They have religious zeal, but they lack religious community. So they find their band of brothers and sisters in the Trump movement. Even among actual churchgoing evangelicals, political alignment is often so important that it’s hard to feel a true sense of belonging unless you’re ideologically united with the people in the pews around you.During the Trump years, I’ve received countless email messages from distraught readers that echo a similar theme: My father (or mother or uncle or cousin) is lost to MAGA. They can seem normal, but they’re not, at least not any longer. It’s hard for me to know what to say in response, but one thing is clear: You can’t replace something with nothing. And until we fully understand what that “something” is — and that it includes not only passionate anger but also very real joy and a deep sense of belonging — then our efforts to persuade are doomed to fail. More

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      Ron DeSantis’s Campaign of Contempt

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      If you missed the previous newsletter, you can read it here.The version of most politicians that we need to worry about is the one that they don’t want us to see. That’s why campaign reporters dog them; they’re waiting for the veil to slip.But the version of Ron DeSantis that we need to worry about is the one that he proudly shows us. He embraces his meanness. He luxuriates in his darkness. Let other politicians peddle the pablum of inspiration. He prefers to ooze the toxin of contempt.That’s one of the morals of a provocative anti-gay, anti-trans video that the DeSantis campaign shared late last week. The campaign’s promotion of it prompted accusations of homophobia even from some Republicans, and justly so: In an attempt to smear Donald Trump, the video doesn’t just accuse him of coddling L.G.B.T.Q. Americans. It revels in DeSantis’s vilification of them.Initially distributed by a Twitter account called Proud Elephant, it presents a bizarre montage that’s superficially an anti-woke battle cry, pitting a truculent DeSantis against a scourge of degenerates. But while his viciousness comes through precisely as planned, so does something unintended: an undercurrent of homoerotic kink. Up pops a shirtless hunk with a ripped chest. Here’s a glowering Brad Pitt in his “Troy” drag. Are honchos with a Homer fetish some new thing? I need to get out more.But the perversely purposed beefcake is less striking than the way in which the video exultantly spotlights DeSantis’s biggest critics and celebrates their harshest criticism, treating the words with which they’ve described him and his initiatives as the best measures of his mettle. “Most extreme” becomes a trophy, “horrifying” a crown and “evil” a sash.The Florida governor is running one freaky and unsettling presidential campaign. He’s more focused on putting certain Americans in their places than on lifting others to new heights. He’s defined by the scores he pledges to settle instead of the victories he promises to achieve. He casts himself as someone to fear rather than revere. That video actually flashes an image of Christian Bale in “American Psycho” as a flattering DeSantis analogue.Vote DeSantis: He’s a monster, but he’s your monster.How does someone with that pitch possibly bring together and lead an entire diverse country, if he gets that chance, and what does it say about the United States today that he has come this far? Have we put tolerance, grand ideals and optimism so fully to rest? I remember “morning in America.” I guess it’s now midnight.To read deeply and widely about DeSantis is to learn that his cruel politics match a cold personality. He seems to trust almost no one other than his wife, who’s his twin in unalloyed ambition. He’s a collector of slights. He gets an A+ in grudge holding and an F in humility, and he’s taking etiquette pass/fail. He has resting disdain face.When I find pictures of him laughing, his expression is a bad stage actor’s — it’s a labored and spurious guffaw — as if a campaign aide intent on warming him up had just pulled hard on some string embedded in DeSantis’s back. Only his rants have a genuine air. He looked perfectly comfortable on Fox News recently saying that anyone who cut through a border wall between Mexico and the United States to traffic fentanyl would “end up stone cold dead.” He’s out to out-Trump Trump, who reportedly wondered aloud about a water-filled border trench stocked with snakes and alligators. I’m counting the minutes until DeSantis’s proposal for a moat stocked with great white sharks.Raising questions about illegal immigration and border security is necessary and just. But what’s served by doing so with such bloodthirstiness?Establishing guidelines for the age at which it’s appropriate for children in public schools to discuss sexual orientation and gender identity is legitimate. But what’s gained by inviting the word “groomers” into the conversation and casting yourself as a pulchritudinous gladiator who will teach them a pitiless lesson?DeSantis mistakes spite for spiritedness, bullying for strength. I hope voters don’t do likewise.Forward this newsletter to friends …… and they can sign up for themselves here. It’s published every Thursday.For the Love of SentencesErin Schaff/The New York TimesThe Supremes sure made lots of news lately, so let’s start with them. In Slate, Dahlia Lithwick parsed the generosity from billionaires that Justices Samuel Alito and Clarence Thomas have so richly enjoyed: “A #protip that will no doubt make those justices who have been lured away to elaborate bear hunts and deer hunts and rabbit hunts and salmon hunts by wealthy oligarchs feel a bit sad: If your close personal friends who only just met you after you came onto the courts are memorializing your time together for posterity, there’s a decent chance you are, in fact, the thing being hunted.” (Thanks to Robert E. Gordon of Sarasota, Fla., for nominating this.)In The Washington Post, Alexandra Petri mined that material by mimicking the famous opening line of “Pride and Prejudice” by Jane Austen: “It is a truth universally acknowledged that an American billionaire, in possession of sufficient fortune, must be in want of a Supreme Court justice.” (Nicole Seligman, Sag Harbor, N.Y.)And in The Times, Tyler Austin Harper contextualized the battle over affirmative action: “Civil rights leaders did not endure the dogs and the cold baptism of the fire hoses in the hopes that one day their children’s children could become Ivy-minted venture capitalists and management consultants.” (Adam Fix, Minneapolis)Also in The Times, Farhad Manjoo discussed the futility of debating Robert Kennedy Jr.: “He starts with a few sprinkles of truth — Ohio’s vote was run by a partisan official, some vaccines have serious side effects — and then swirls them up with enough exaggerations, omissions and leaps of logic to create a veritable McFlurry of doubt.” (James Brockardt, Pennington, N.J.)Kim Severson noted how buffets struggled to emerge from the pandemic: “A model of eating based on shared serving spoons and food seasoned with the breath of strangers seemed like a goner.” (Elise Magers, Chicago)Alex Halberstadt introduced readers to the Oregon winemaker Maggie Harrison: “Warm, funny and observant in person, she cultivates a persona of a curmudgeon, the way an octopus might disguise itself as a rock to throw off sand sharks.” (Michael T. Reagan, Ottawa, Ill.) Also, of a tasting room of Harrison’s with an unappealing entrance: “The scene was so hushed and civilized-looking, after the dinginess of the exterior, that it was like entering a chapel through the back of an airport Cinnabon.” (Robert Mugford, Scottsdale, Ariz., and Tricia Chatary, Middlebury, Vt., among others)And Ligaya Mishan described a magical dessert from her Hawaiian childhood made by a frozen-treat wizard named Kon Ping Young: “He’d sneak in one of the whole plums, which he’d cover with more slush. I’d find it buried deep, a shriveled prize, so tangy that when I sucked on it, the world condensed to that one flavor, a tiny neutron star of sweet-sour-salt.” (Cindy Kissin, New Haven, Conn.)In The Washington Post, T.A. Frank traced the arc of Mike Pence: “When he was a radio host, Pence liked to call himself ‘Rush Limbaugh on decaf,’ a mild concoction even then, to say nothing of an era when even Limbaugh on meth would be too laid back for some of today’s partisans.” John Hitzeroth, Wilmington, Ohio, and Doug Sterner, Fort Lauderdale, Fla.)In The Ringer, Roger Sherman imagined how hard it was for N.B.A. teams to decide which of the 6-foot-6, identical Thompsons, Amen and Ausar, to draft first: “Normally, you can identify the evil twin by looking for the one with the handlebar mustache, but neither had one, making this a tough assignment for scouts.” (Marshall Sikowitz, Bassano del Grappa, Italy)And in The Boston Globe, Odie Henderson was rattled by moments in “Indiana Jones and the Dial of Destiny” when a digitally de-aged Harrison Ford didn’t look quite right: “For the love of Ponce de León, stop using this technology until it’s perfected, Hollywood!” (Pat Isgro, Greenwich, N.Y.)To nominate favorite bits of recent writing from The Times or other publications to be mentioned in “For the Love of Sentences,” please email me here and include your name and place of residence.What I’m Watching, Reading and Listening ToSarah Lancashire in “Happy Valley.”James Stack/Lookout Point/AMCI wish I could say that I loved the third (and, apparently, final) season of the British crime drama “Happy Valley” as much as I loved the first one nine years ago, but this great series did what many great series do: It fell a bit too much in love with its main characters and the superb actors who played them. I refer to Sarah Lancashire as a grief-haunted police sergeant and James Norton as the perversely charismatic thug who had a heavy hand in her grief. The latest season, whose American airing wrapped up a little more than a week ago, seems intent on giving them tricky or intensely emotional scenes in which to show their acting chops, and they deliver and then some. But the trade-off is a sometimes sluggish pace and lugubrious air. Regardless, if you never found your way to “Happy Valley,” correct that. The whole of it is undeniably worth watching. (It’s streaming on AMC+ and Acorn TV; you can also purchase episodes or seasons, as I did, through Apple TV+. There’s more information here.)The Gay Pride month of June this year seemed to yield a particular bounty of reflections on what it means to be gay or queer, possibly because of a backlash in the United States right now against L.G.B.T.Q. people. The essay that most intrigued and delighted me appeared here in Times Opinion. It was Richard Morgan’s “As a Gay Man, I’ll Never Be Normal,” whose standout passages could have filled the entire For the Love of Sentences section this week. (Joan Vohl Hamilton, South Hadley, Mass., and Sarah Patrick, Carbondale, Ill., among others, nominated sentences from the essay.)Another recent article in The Times that I especially loved was Elisabeth Egan’s 25-years-later look at the phenomenon — and impact — of “Bridget Jones’s Diary.” It, too, is a gold mine of spirited prose, along with acute observations.Sally Jenkins of The Washington Post is a treasure (and appears frequently in For the Love of Sentences), and this recent article of hers about the friendship of the former tennis rivals Martina Navratilova and Chris Evert is a gem, also with sterling sentences galore about two women who “exemplify, perhaps more than any champions in the annals of their sport, the deep internal mutual grace called sportsmanship.” (Rebecca Howey, Detroit, and Tom Fortner, Point Clear, Ala., among others)I’ve retired the occasional newsletter feature that delved into great songs and song lyrics but will mention popular music randomly and occasionally in this space. A Pandora station of mine just introduced me to the young singer-songwriter Ilsey and “No California,” a relatively new single of hers. She has an album due in October, according to this article in Variety, which also embeds the song, so you can listen. Despite its love-lost subject matter, it’s buoyant, summery and very, very catchy.On a Personal Note (Odd Neighborhood Names)Errol Flynn in the 1938 film “The Adventures of Robin Hood.”Everett CollectionYou’ve been excellent about sending me examples of strangely or strikingly named streets, neighborhoods and towns, a subject that I first wrote about in January and revisited in this newsletter, this one and this one. Today’s Odd Neighborhood Names installment will be the last — we’ll find other fun topics to commune over — and I apologize to the many of you who have submitted unused material. Thanks to your generosity. I’ve had more options than space for them.Almost all have fallen into one of three categories. I think of the first as “let’s pretend we’re somewhere we’re not.” Jane Houssiere of Boulder, Colo., wrote: “I live on the interface where the Rocky Mountains meet the semiarid high plains. We are nowhere near any ocean.” But, she added, “developers must have been homesick for the coast.” Behold, in this mountainous interior, Barnacle Street, Starboard Drive, Driftwood Place, Sandpiper Circle, Beachcomber Court, Outrigger Court, Jib Court and more. It’s a high tide of nautical nomenclature.The second category is the motif-a-palooza, whereby the namers of streets work a theme as aggressively as my Regan does her favorite bones. Rob Boas of Atlanta alerted me to that city’s “Sherwood Forest” neighborhood, where the streets include Robin Hood Road, Friar Tuck Road, Lady Marian Lane, Nottingham Way and Little John Trail.John FX Keane of New Providence, N.J., noted that his childhood home of Binghamton, N.Y., has byways that pay homage to classical composers: Beethoven, Mendelssohn, Mozart, Schubert, Wagner and more.The motifs can be … unexpected. Mary Beth Norton noted that Ithaca, N.Y., has a grouping of streets seemingly named for cigarette and cigar brands: Winston Court, Salem Drive, Tareyton Drive and Muriel Street. Lest that seem eccentric, Barbara Lerner wrote that in the Gibson section of Valley Stream, N.Y., where she used to live, there is a profusion of roads with cigarette- or liquor-related appellations: Marlboro, Munro (an English gin), Carstairs (a blended whiskey), Gordon (gin), Dubonnet (vermouth). The Gibson, of course, is the martini’s cousin, garnished with a pickled onion rather than an olive.The third category: utter failures of imagination. Into this group falls what was probably your most nominated street name, Toronto’s soul-crushingly prosaic, spectacularly redundant Avenue Road. But Sheila Gerstenzang of Las Vegas wrote in with another fine example: Overthere Lane in North Las Vegas.Beyond those categories are street, neighborhood and town names that just don’t seem like such names at all. In Ipswich, Mass., there’s Labor in Vain Road, as a former Ipswich resident, Douglas Atkins, and a current one, Tamsin Venn, pointed out.And the Canadian province of Newfoundland and Labrador is known for its amusing place names, including Dildo, Witless Bay, Blow Me Down, Tickle Harbour, Tickle Cove, Come by Chance and Heart’s Content. Thanks to Patricia Maher of Vancouver, B.C., for drawing attention to those. More

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      DeSantis Campaign Struggles to Make a Strong Case Against Trump

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      The Florida governor, who has yet to demonstrate himself as a campaigner on a national stage, has been plagued by a series of unforced errors and has yet to make a strong case against Donald Trump.Gov. Ron DeSantis of Florida, looking to shift his run for president into a higher gear after an early series of missteps, spent the last two weeks rolling out an immigration policy and holding town halls with voters. But rather than correcting course, he stumbled again this week, raising questions about where his campaign is heading.First, Mr. DeSantis’s team was forced to battle allegations, including from fellow Republicans, that it had shared a homophobic video on social media. Then, a top spokesman for the main super PAC supporting Mr. DeSantis acknowledged that former President Donald J. Trump was the race’s “runaway front-runner,” while Mr. DeSantis faced an “uphill battle.”“Right now in national polling we are way behind, I’ll be the first to admit that,” the adviser, Steve Cortes, said in a livestream Twitter event on Sunday. It was an admission notably at odds with the confidence that the governor’s advisers usually project in public.To top it off — in a visual representation of his recent troubles — Mr. DeSantis got soaked by a rainstorm as he marched in an Independence Day parade alongside several dozen supporters in New Hampshire — the crucial early nominating state where his super PAC, Never Back Down, stopped running television advertisements in mid-May.Meanwhile, Mr. Trump hosted a rally in South Carolina that attracted thousands of people over the holiday weekend, a reminder of his enduring popularity with Republicans despite losing in 2020 and now facing at least two criminal trials.The race is still in its early days, but Mr. DeSantis’s rough week highlights the challenges his underdog campaign faces as it seeks a coherent strategy to break through against Mr. Trump.So far, Mr. DeSantis has tried to undermine his chief rival by subtly contrasting their ages, temperaments and records on issues like the coronavirus pandemic without saying anything too unkind about the former president, whom he almost never mentions by name. He has also attempted to move to the right of Mr. Trump on issues like abortion and L.G.B.T.Q. rights, at the same time as he argues that he is the Republican candidate best placed to attract swing voters and defeat President Biden.But Mr. DeSantis, who has not shown that he is a natural campaigner, has failed to take off in the polls, and his carefully choreographed public events have offered few headline-generating moments, as his campaign, until recently, has worked to shield him from potentially awkward unscripted interactions with voters and the news media.The wobbly launch of his presidential campaign makes for a stark contrast with the confident way Mr. DeSantis has governed Florida, where he silenced opposition within his own party and crushed Democrats at the polls during the midterm elections. It also has given hope to other primary candidates, several of whom have jumped into the race in recent weeks, that they can replace him as the party’s most plausible alternative to Mr. Trump.“DeSantis’s argument is electability,” said Sarah Longwell, a Republican strategist who holds regular focus groups with G.O.P. voters. “But he is undermining the electability argument by running to Trump’s right. He is alienating college-educated, suburban voters who want to move past Trump,” as well as the independents he would need to beat Mr. Biden in a general election.Ms. Longwell said Mr. DeSantis’s efforts to differentiate himself from Mr. Trump without directly criticizing him risked leaving the Florida governor without a natural constituency in the primaries.“You cannot go around Trump,” she said. “You have to go through him.”National polls show Mr. DeSantis trailing Mr. Trump by roughly 30 points — a gap that has widened significantly since Mr. DeSantis began traveling the country this spring to introduce himself to voters.Yet Mr. DeSantis remains the leading challenger to the former president. He has shown fund-raising prowess, and Never Back Down is training an army of field organizers in early voting states. And in the dog days of summer, before a primary debate scheduled for August has even taken place, it is far too early to predict how Iowans and New Hampshirites will vote next year.Bryan Griffin, a spokesman for the DeSantis campaign, said in an email that Mr. DeSantis had been “underestimated” in every race he has won.“This campaign is a marathon, not a sprint; we will be victorious,” Mr. Griffin wrote.Mr. DeSantis has rolled out his campaign in deliberate phases, first with a series of speeches to introduce the candidate to audiences in Iowa, New Hampshire and South Carolina, then a round of town halls where Mr. DeSantis took questions directly from voters, and now gradual announcements of in-depth policy proposals, starting with immigration.His campaign says it has focused its spending on field operations rather than on television advertising, a strategy that may not produce immediate polling bumps but will, his advisers argue, pay off when it comes time to vote.There are precedents for Mr. DeSantis’s slow strategy. At this point in the 2016 cycle, Senator Ted Cruz of Texas was polling at under 10 percent in Iowa. But Mr. Cruz then went on to win the state, thanks in part to a well-drilled get-out-the-vote operation that Never Back Down is seeking to emulate. Mr. DeSantis’s campaign has so far heavily focused on winning Iowa, where polls last month showed him trailing Mr. Trump by roughly 20 points.Mr. Cortes, the spokesman for Never Back Down, said his comments about the difficulties of running against Mr. Trump, first reported by Politico, were simply an acknowledgment of reality. But he added that he believed Mr. DeSantis could win.“Taking on an incumbent or former president in the primary always represents a significant challenge,” Mr. Cortes, who worked on Mr. Trump’s campaigns in 2016 and 2020, said in an email. “I gladly embraced that reality in joining the team. All of us on Team DeSantis remain convinced that the governor has a strong path to the nomination, and the best chance of any Republican to defeat Biden in the general election.”Mr. DeSantis has fumbled as he has tried to contrast himself with Mr. Trump, and some of his grabs for attention have backfired.David Degner for The New York TimesMr. Trump, a gifted showman, is notorious for vacuuming up media coverage and attention, sucking away the oxygen from his rivals and trying to stifle their campaigns before they become larger threats.Mr. DeSantis has also become known as a provocateur, successfully drawing criticism from liberals and using it to gin up support from his base. But a recent attempt that seemed devised to garner such attention — a video that condemned Mr. Trump for expressing support for L.G.B.T.Q. people — appeared to backfire over the weekend, leading to criticism not only from Democrats but also from other Republicans, including the largest group representing gay, lesbian and transgender conservatives.The video, taken from another Twitter user and reposted by Mr. DeSantis’s rapid-response campaign account, relied heavily on obscure conservative memes.Richard Barry, a former New Hampshire state lawmaker who attended a rainy Fourth of July breakfast visited by several presidential candidates, said he was eager to support someone other than Mr. Trump. But Mr. DeSantis has turned him off, he said, citing a criticism some voters have leveled against Mr. Trump — a sign that Mr. DeSantis is not yet differentiating himself from the former president in a meaningful way.“He has a street kid attitude that says, ‘It is my way or the highway,’” Mr. Barry said of Mr. DeSantis. “He doesn’t listen to people.”Jazmine Ulloa contributed reporting from Merrimack, N.H., Jonathan Swan contributed reporting from Washington and Maggie Haberman contributed reporting from New York. More

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      Stumping on July 4, Trump’s Rivals Pitch Themselves to Early-State Voters

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      Donald J. Trump loomed large over the campaign trail, even though he was among the few G.O.P. contenders who stayed away from it.At a high school cafeteria in Merrimack, N.H., on Tuesday, where patriotic music blasted from the speakers and the lunch tables were decked in star-spangled napery, Gov. Doug Burgum of North Dakota mingled with families who were digging into eggs, sausage and pancakes at a Fourth of July breakfast hosted by the local Rotary Club.Nelson Disco, 88, one of the prospective voters in the small crowd, had a couple of questions for him. What was he running for? And with which party?“You’ve got some competition,” Mr. Disco exclaimed, as the North Dakota governor told him he was seeking the Republican nomination for president.But Mr. Burgum was undeterred: “Feeling great” about the race, he said.It was the final Fourth of July before New Hampshire’s first-in-the nation Republican primary, set for February, and the famed kingmaking caucuses in Iowa — plenty of time to make up ground, but it was clear for the darkest of dark horses who were burning shoe leather on Tuesday that there was a lot of ground to make up.Some better-known competitors were in New Hampshire too. Gov. Ron DeSantis of Florida, who is in a distant second place in the Republican primary polls to former President Donald J. Trump, walked in two parades, including one that also drew Senator Tim Scott of South Carolina, who is still well back in the pack. The weather was less than agreeable: Mr. DeSantis, Mr. Scott and others walking in the afternoon parade in Merrimack, N.H., were soaked when a rainstorm swept through.Independence Day campaigning is a tradition in New Hampshire and Iowa, as old as the caucuses and the primary in those states. That would be more than a century of front-runners and also-rans at the parades, picnics and pancake breakfasts of the Granite State. This year, however, there was a twist: The prohibitive front-runner, Mr. Trump, skipped the hustings, staying home with his family and firing off vulgar social media posts.Yet the minions of his campaign and his own bulky shadow still hung heavily over his competition.Former Vice President Mike Pence greeted spectators at an Independence Day parade in Urbandale, Iowa.Jordan Gale for The New York TimesIn Urbandale, Iowa, where Mr. Trump’s former vice president and current competitor, Mike Pence, was marching in the parade, spectators broke into a chant — “Trump, Trump, Trump” — as he passed by.Melody Krejci, 60, of Urbandale, said: “My whole family is Trump supporters, even down to our grandbabies. They also wear Trump clothing and Trump hats.” There are posters of Trump in their rooms, too, she said.She added, “I think Pence is a coward,” alluding to the erroneous belief, still pushed by Mr. Trump, that his vice president could have rejected enough electoral votes on Jan. 6, 2021, to send the 2020 election back to the states, and possibly overturn Joseph R. Biden Jr.’s victory.In the old days — before super PACs flooded the airwaves, social media brought politicians’ messages directly to voters’ smartphones and partisans were glued to their favored cable news shows — showing up on the Fourth of July really mattered.“Retail has always been mostly theater, but now it’s all a performance for the cameras, not about meeting regular people and listening to their concerns,” said Fergus Cullen, a former chairman of the New Hampshire Republican State Committee.This year, Mr. Trump’s rivals hoped it still did matter. In Merrimack, N.H., volunteers and supporters backing Mr. DeSantis waited to walk with their candidate in the Fourth of the July parade there, standing near a dance troupe in hot pink shirts, a wooden float filled with members of the Bektash Shrine Clowns and a yellow school bus decorated as the boat from the Boston Tea Party.But it was another Republican presidential hopeful, Mr. Scott, who caused a stir first, showing up on the parade route trailed by a passel of photographers and television cameras.“Hopefully some of those voters will become our voters,” Mr. Scott told reporters when asked his thoughts on the people in DeSantis and Trump gear who were coming up to shake his hand. “But at the end of the day, we thank God that we have folks that are committed to the country, committed to the concept that the conservative values always work.”Outside a pancake breakfast in Merrimack, N.H., former Representative Will Hurd of Texas and his wife, Lynlie Wallace, mixed with runners at a road race.Mr. Hurd, a moderate Republican and a fierce critic of Mr. Trump’s who is trying to get his fledgling presidential campaign out of the starting gate, said he had just finished touring the northern border near Vermont, which he said faces problems similar to those at the southern border in his home state: low resources and increased drug trafficking. Those were the sorts of issues he wanted to tackle, he said. But for now, he added, he was just happy to simply be out shaking hands.“Today is about meeting people, right?” Mr. Hurd said. “Not everybody is doom scrolling on social media or consuming cable news.”And Trump? “I’m sure people are thankful he’s not out,” he said. “He comes with a lot of baggage.”If there were glimmers of hope for the dark horses, it came from voter acknowledgment of that baggage, which now includes felony charges in New York connected to the payment of hush money to a porn star and federal felony charges in Miami accusing him of misusing highly classified documents and obstructing the government’s efforts to retrieve them.Senator Tim Scott joked with a Trump supporter before walking in the July Fourth parade in Merrimack, N.H., on Tuesday.Reba Saldanha/Associated Press PhotoIn Iowa, Jim Miller, 73, was sitting along the Urbandale parade route with his wife and other family members. He said he had voted for Mr. Trump twice but had been disappointed in his attitude. He wants a candidate who puts being American ahead of being a Republican or a Democrat.Asked to compare Mr. Pence with Mr. Trump, Mr. Miller said: “Not even close. I’d take Pence any day.”As for Mr. Burgum, he expressed an understanding of just how steep his climb would be to even get into contention for his party’s presidential nomination. The name recognition challenge is “familiar,” he said. But he also noted that people had underestimated him when he left a lifelong career in the private sector to run for governor in 2016.He won that race by 20 percentage points, and he has not been seriously challenged in North Dakota since.Gov. Doug Burgum of North Dakota in Iowa last month. Mr. Burgum was among a number of Republican presidential hopefuls who spent the July Fourth holiday in New Hampshire.Charlie Neibergall/Associated PressNot everyone was in the dark on his campaign. A volunteer, Maureen Tracey, 55, rushed up from the back of the room to ask for a selfie with him. She said she liked Mr. Burgum because, like Mr. Trump, he seemed “different from a politician.” But unlike Mr. Trump, she added, Mr. Burgum seemed to be someone she could trust.Mr. Trump “has hurt too many people, and when you hurt so many people, there is no trust,” Ms. Tracey said.Mr. Burgum, contrasting himself with the highest-profile Republican in the race, Mr. Trump, without mentioning him, said that he had decided to run because the country needed a leader who would work for every American, regardless of political affiliation.“Republicans, Independents, Democrats — they all drive on the U.S. roads, they all go to U.S. schools, they all get health care in America,” he said. “Today’s the day to really reflect on that.”Ann Hinga Klein More

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      Trump Won’t Campaign at a July 4 Parade, but Other Republican Hopefuls Will

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      But for early-state G.O.P. voters hoping for more attention on Independence Day, the pickings will be plentiful: Mike Pence, Ron DeSantis and others will be on the trail.It’s the final Fourth of July before the Iowa caucuses and New Hampshire primary — still more than six months away, yes. But all the same, the Republicans vying for their party’s presidential nomination will be on the trail, waving to supporters from parades, shaking hands with voters and taking selfies.But not the front-runner: Donald J. Trump will be conspicuously absent on the 247th anniversary of the nation’s independence.Mike Pence is headed to Iowa, while Gov. Ron DeSantis of Florida will do double duty with two parades in New Hampshire, the state that is also drawing Senator Tim Scott of South Carolina and North Dakota’s governor, Doug Burgum, a dark-horse candidate, among others.The former president has upended the traditional expectations of Iowa and New Hampshire voters. For decades they have prided themselves on their discernment of presidential candidates and have demanded to get to know them personally before casting the first ballots in the nation.Steven Cheung, a spokesman for Mr. Trump’s 2024 campaign, objected to the notion that the former president is avoiding retail politics over the Fourth of July holiday, pointing to Mr. Trump’s rally in South Carolina on Saturday, which, he said, counted as Independence Day weekend. Mr. Trump also appeared at the Moms for Liberty conference in Philadelphia on Friday, and he even dropped by Pat’s King of Steaks, a cheese steak palace that has been a mainstay for politicians in Philly for decades.And this Friday the former president will be in Council Bluffs, Iowa.But on the actual anniversary of the nation’s birth?“His campaign will have an overwhelming presence in various parades and patriotic events in Iowa, New Hampshire and South Carolina, engaging with voters and Americans who are sick of Joe Biden’s failed leadership,” Mr. Cheung said.But Mr. Trump himself will be spending the day with his family, Mr. Cheung said.“I’m sure people are thankful he’s not out,” former Representative Will Hurd of Texas, a recent entrant in the Republican primary race, quipped outside a pancake breakfast in Merrimack, N.H. “He comes with a lot of baggage.”Former President Donald J. Trump during a rally on Saturday in Pickens, S.C.Doug Mills/The New York TimesFor early-state Republican voters hoping for more personal attention on the Fourth, the pickings will be plentiful — just not Mr. Trump. Mr. Pence, the former vice president, will walk the parade route in Urbandale, Iowa, then meet voters 35 miles north in Boone, Iowa, on Tuesday.Both Mr. DeSantis and Mr. Scott will be at the July 4 parade in Merrimack, as will several other Republican presidential hopefuls: Mr. Burgum, Mr. Hurd, the entrepreneur and author Vivek Ramaswamy, and Perry Johnson, a Michigan businessman. Marianne Williamson, a long-shot challenger of President Biden for the Democratic nomination, will be there too, as well as at an earlier parade in Wolfeboro — where Mr. DeSantis will also be.Mr. Biden will be using a bit of presidential prerogative to host active-duty military families for barbecue at the White House. He will also have military and veteran families, caregivers and survivors on the White House lawn for Washington’s traditional fireworks — but not before some politicking at an event with the nation’s largest teachers union, the National Education Association.Mr. Trump’s campaign evinces no concern that his absence from the stage will give his rivals any room to make up ground in the Republican primaries. After queries about his July 4 plans, his team released a memo Monday afternoon highlighting his campaign’s plans to celebrate the holiday in Iowa and New Hampshire — and calling out his dominant position in Republican primary polling.Republican veterans don’t see much of an opening for Mr. Trump’s rivals either.“He definitely plays by a different set of rules,” said David Kochel, a longtime Republican adviser and strategist in Iowa. Mr. Trump has made some recent adjustments with unscheduled stops at restaurants like Pat’s and, after his arraignment on the first federal felony charges ever levied on a former president, at Versailles, Miami’s beloved Cuban restaurant. He will be appearing with virtually the entire G.O.P. field at the Republican Party of Iowa’s biggest fund-raiser, the Lincoln Dinner, on July 28.“But,” Mr. Kochel said, “his celebrity and the fact that he was president gives him more flexibility.”The retail politics tradition in Iowa and New Hampshire may well be overrated, an artifact of a time before super PACs saturated airwaves, social media reached voters’ phones and celebrity pervaded the zeitgeist, regardless of who was in the diners and pizza joints.“Retail has always been mostly theater, but now it’s all a performance for the cameras, not about meeting regular people and listening to their concerns,” said Fergus Cullen, a former chairman of the New Hampshire Republican State Committee.Mr. Burgum got a taste of the hill he has to climb on Tuesday when Nelson Disco, 88, a retired engineer, asked him at a pancake breakfast in Merrimack, N.H., what he was running for and which party he was registered with.“You’ve got some competition,” Mr. Disco exclaimed, as the North Dakota governor told him he was running for president.For someone like Mr. DeSantis, who joined the primary campaign relatively late, appearances like his two July 4 parades do demonstrate that he is putting in the effort and taking New Hampshire seriously, said Mr. Cullen, who is now a Republican consultant in the state.As for the former president, “Can you imagine Trump walking in the Wolfeboro Fourth of July parade?” he asked. “I don’t think so.”Limiting Mr. Trump’s public appearances and emphasizing large rallies over glad-handing with a few dozen supporters may help to preserve the former president’s celebrity and mystique among his faithful while projecting confidence. And Republican primary voters already know how they feel about the former president. His fate in the primary contest may depend more on external factors — like his indictments in two cases and the trials that may ensue, as well as other inquiries he is facing — than on his power of persuasion at an Iowa Pizza Ranch.Mr. Cheung insisted, even as he outlined a relatively sparse schedule for Mr. Trump,“It would be incorrect to write that he will be sparing retail politics and limiting public appearances.” But the rest of the Republican field, with weaker field operations and later starts, do not have that luxury, said Dave Carney, another New Hampshire Republican consultant and veteran organizer.For those laboring to break out of the pack, Mr. Trump’s absence on July 4 presented a moment to introduce themselves to at least a few voters in person.“Today is about meeting people, right?” Mr. Hurd said. “Not everybody is doom scrolling on social media or consuming cable news.” More

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      As DeSantis Campaigns, Disney Sees a Long Road Ahead

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      The company, long allergic to controversy, is likely to be the subject of very public and partisan criticism throughout the Republican primary.As Gov. Ron DeSantis of Florida has embarked on his presidential run, a main pillar of his message is “holding woke corporations accountable,” as a fund-raising email put it on Tuesday. And to hammer home that sentiment, he has been railing against one target at nearly every campaign stop: Disney.“We’ve put this company on a pedestal — in the past it has been like the all-American company,” Mr. DeSantis said at a town hall in New Hampshire last week. “But they’ve really embraced the idea of getting the sexualized content in the programming for the young kids. And that is just a line that I am not willing to cross.”It’s a theme he has repeated at recent rallies in South Carolina, Oklahoma and Iowa, alongside his claim that Disney is seeking “to rob our children of their innocence.”The two sides have been at loggerheads since last year, with Mr. DeSantis bragging in speeches and on a book tour about how he punished the company for opposing a contentious education law that opponents labeled “Don’t Say Gay.”Despite the partisan attacks, Disney remains one of the strongest brands in the world. But cracks in its public reputation are showing, and the company is now facing the uncomfortable possibility that it will remain under attack by Mr. DeSantis for at least another year. The Republican presidential primary runs until July 2024.That is an eternity for Disney, which has zealously tried for 100 years to avoid political and cultural pitfalls for fear of tarnishing its happily-ever-after brand. At least in theory, Disney’s family-friendly movies, TV shows and theme park rides are aimed at everyone. The last thing it wants is for Mickey Mouse to get dragged through the presidential campaign mud.“If you have a blue brand or red brand, regardless, you have less of a brand,” said John Gerzema, chief executive of the Harris Poll and a former brand consultant. The Axios Harris Poll’s latest corporate reputation rankings, published in May and based on surveys with 16,310 people, placed Disney at No. 77, down from No. 7 in 2017.How to handle the inflammatory claims by Mr. DeSantis has been a subject of debate among Disney executives. In April, Robert A. Iger, Disney’s chief executive, attacked Mr. DeSantis as “anti-business” and “anti-Florida” for his actions against the company, but he has not spoken publicly on the matter since May 10. (Mr. Iger declined an interview request for this article.) Swatting back at Mr. DeSantis now would most likely exacerbate the situation. A recent Reuters/Ipsos poll showed that half of Americans are not paying enough attention to the fight to have a fully formed opinion. Why risk more headlines?Unless attendance at the company’s theme parks begins to drastically weaken — no sign so far — there is no reason to worry about Disney’s overall business, analysts said. But the political fight has had an impact. The Axios Harris Poll ranked Disney as the fifth-most-polarizing brand in America; the company had been nearly neutral in 2021. “Disney’s intangible value, the perceptions of trust, citizenship, ethics and growth (a measure of its future potential and relevance in my life) are the fastest falling,” Mr. Gerzema said in an email.Privately, Disney executives poke holes in polls showing brand erosion. At the same time, they have taken steps to protect the company’s reputation. In April, Mr. Iger named Asad Ayaz as the company’s first-ever chief brand officer, saying he will be responsible for “stewarding and elevating the Disney brand globally.”Robert A. Iger, Disney’s chief executive, is also dealing with significant pressures of the company’s business.Mario Anzuoni/ReutersThe company has also put pressure on Mr. DeSantis in subtle ways.Mr. Iger, for instance, was photographed with Gov. Gavin Newsom of California at Disneyland on June 13. Mr. Newsom was there to discuss an expansion plan that would generate thousands of jobs. It was a reminder to Mr. DeSantis that Disney had halted a project in Florida. Mr. Newsom also attended Disneyland’s first-ever Pride Nite, posing for photos with visitors outfitted in rainbow Mickey Mouse ears.Part of Disney’s challenge involves the sound-bite nature of the campaign trail. Mr. DeSantis likes to say Disney is in favor of “sexualizing children.” Those words make their way onto local newscasts and social media platforms.When it joined more than 200 other companies in opposing the Florida education law, Disney said it was doing so because the statute “could be used to unfairly target gay, lesbian, nonbinary and transgender kids and families.” That is a long way from being in favor of sexualizing children.In a recent television advertisement that aired in Iowa and South Carolina, the main super PAC backing Mr. DeSantis falsely suggested that the company was surreptitiously working to brainwash children. “Once upon a time, Disney films were for kids, not secret sexual content,” the ad’s narrator intones ominously.Disney executives have watched in horror as attacks by Mr. DeSantis have spread. “DeSantis and Trump Spar Over Who Hates Disney More,” a headline in The Orlando Sentinel read on May 30.A group of demonstrators, some displaying Nazi symbols and others holding DeSantis campaign signs, gathered outside Disney World’s entrance a few weeks ago, drawing national attention. “Oh my God, Mickey is trending in video next to swastikas,” an aghast Disney executive in Orlando texted a reporter that day.Mr. Iger is also dealing with unwelcome business developments, including poor results at the box office, a lingering screenwriters’ strike and the departure of Disney’s chief financial officer. Investors are growing antsy: Disney shares have been trading at about $89, down 7 percent from a year ago and 55 percent from their peak in March 2021.Disney’s earnings engine for the last 30 years — traditional television, including ESPN — has become a shadow of its former self, the result of cord cutting, advertising weakness and rising sports programming costs. Mr. Iger is betting that streaming will return the company to growth. But Disney+ has been shedding subscribers, and a broader streaming division remains unprofitable, losing nearly $2 billion since the start of the fiscal year.Disney is in the midst of a campaign to cut $5.5. billion in costs across the company. That involves the elimination of 7,000 jobs, about 4 percent of its global total, including notable layoffs at Pixar and ESPN.Another headache: Mr. Iger’s contract expires at the end of 2024. Who will take over? So far, it’s a mystery.Mr. Iger, 72, was supposed to be yachting in retired bliss by now. He ended his first run at Disney in 2021, handing the company’s reins to Bob Chapek, a former theme park executive. Mr. Chapek was fired in November, and Mr. Iger returned as chief executive.Mr. Chapek’s successes were overshadowed by missteps — one of the biggest being his response to the Florida education law. Among other things, it prohibits classroom discussion of sexual orientation and gender identity through the third grade and limits it for older students. (Florida has since extended the ban to all grades.)At first, Mr. Chapek tried not to take a side, prompting an employee revolt. He then denounced the law, angering Mr. DeSantis and leading to the fight that Disney is still contending with today.Mr. DeSantis moved to restrict the autonomy with which Disney was able to oversee its Disney World resort. The company quietly worked to sidestep the effort, catching the governor by surprise. In April, Mr. DeSantis punched back — and so did Disney, suing the governor in federal court, pulling the plug on a $1 billion project in Florida and saying another $17 billion in Disney World expansion spending was imperiled.Disney’s lawsuit is inching ahead, but any resolution is likely to take years. In the meantime, the political crossfire continues.On Tuesday, Disney filed paperwork with a federal court to propose a starting date for a trial in its lawsuit against Mr. DeSantis: July 15, 2024, the day the Republican National Convention begins.Nicholas Nehamas More