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    Inside a Writer’s First Ride on Tiana’s Bayou Adventure at Disney World

    When Walt Disney World replaced a ride that was based on a racist film with a new attraction, Brooks Barnes, who covers entertainment, was first in line.Times Insider explains who we are and what we do and delivers behind-the-scenes insights into how our journalism comes together.I suppose I qualify as a Disney Adult, the pejorative term for grown-ups who visit Disney theme parks without children in tow.Disney has 12 theme parks and two water parks around the world, and I’ve been to all of them. I was at Walt Disney World in Florida when the theme park reopened in July 2020 after closing for four months during the coronavirus pandemic. And I was at Disneyland in California in 2022, when Mickey Mouse was allowed to share hugs again after a two-year pandemic-induced hiatus. I also hung out at the Turkey Leg Stand in Disneyland’s Frontierland for an entire afternoon.And this month, when Disney World began testing its newest ride, Tiana’s Bayou Adventure, I was on it.But I didn’t do any of those things as a dewy-eyed Disney fan. I go to the company’s parks because, as a reporter who covers the entertainment business, it’s part of my job.Early in my career, in the late 1990s, I covered “hard news,” including cops and courts in Philadelphia. That posting was a picnic compared with my current one. Disney does not respond well, to put it mildly, when articles puncture its Happiest Place on Earth mythmaking. I once tried to get information out of a Toy Story Mania ride operator — I wanted to know how Disneyland employees felt about new safety procedures — and a corporate communications officer appeared out of nowhere and curtly put an end to the conversation.As of 2021, the Walt Disney Company had a 500-person global media relations team. There is just one of me. Still, I aim to cover all the big news.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Disney and DeSantis Reach Agreement, Ending Protracted Fight

    The deal locks in a 15-year expansion plan for Disney World and clears a path for Disney to restart political donations in Florida.Disney and Gov. Ron DeSantis of Florida have finally ended their feud, clearing the way for $17 billion in planned development at Walt Disney World near Orlando.On Wednesday night, the Central Florida Tourism Oversight District — an entity that Mr. DeSantis took over in 2022, ending 55 years of Disney control and sparking multiple lawsuits — gave the company a big part of what it wanted all along: a locked-in, long-term plan for expanding Disney World. At least for the next 15 years, the length of the new agreement, Disney can develop the resort without worrying about interference by Florida politicians.Put bluntly, state leaders can no longer use growth at the 25,000-acre resort as a political weapon, as Mr. DeSantis did two years ago after Disney said it would fight to repeal a state education law that opponents called anti-gay.Jeff Vahle, the president of Disney World, said in a statement that the agreement would support “the growth of this global destination, fueling the Florida economy.” It gives Disney the ability to build a fifth theme park, add three small parks, expand retail and office space and build 14,000 hotel rooms, for a resort total of nearly 54,000.Disney has earmarked $17 billion to expand the complex over the next decade, growth it has said will create an estimated 13,000 jobs.The district noted that, under the agreement, Disney is obligated to spend at least $8 billion. The company also must expand an affordable housing initiative and carry out a “buy local initiative,” with at least 50 percent of its total spending in expanding Disney World going to Florida businesses.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    As DeSantis Campaigns, Disney Sees a Long Road Ahead

    The company, long allergic to controversy, is likely to be the subject of very public and partisan criticism throughout the Republican primary.As Gov. Ron DeSantis of Florida has embarked on his presidential run, a main pillar of his message is “holding woke corporations accountable,” as a fund-raising email put it on Tuesday. And to hammer home that sentiment, he has been railing against one target at nearly every campaign stop: Disney.“We’ve put this company on a pedestal — in the past it has been like the all-American company,” Mr. DeSantis said at a town hall in New Hampshire last week. “But they’ve really embraced the idea of getting the sexualized content in the programming for the young kids. And that is just a line that I am not willing to cross.”It’s a theme he has repeated at recent rallies in South Carolina, Oklahoma and Iowa, alongside his claim that Disney is seeking “to rob our children of their innocence.”The two sides have been at loggerheads since last year, with Mr. DeSantis bragging in speeches and on a book tour about how he punished the company for opposing a contentious education law that opponents labeled “Don’t Say Gay.”Despite the partisan attacks, Disney remains one of the strongest brands in the world. But cracks in its public reputation are showing, and the company is now facing the uncomfortable possibility that it will remain under attack by Mr. DeSantis for at least another year. The Republican presidential primary runs until July 2024.That is an eternity for Disney, which has zealously tried for 100 years to avoid political and cultural pitfalls for fear of tarnishing its happily-ever-after brand. At least in theory, Disney’s family-friendly movies, TV shows and theme park rides are aimed at everyone. The last thing it wants is for Mickey Mouse to get dragged through the presidential campaign mud.“If you have a blue brand or red brand, regardless, you have less of a brand,” said John Gerzema, chief executive of the Harris Poll and a former brand consultant. The Axios Harris Poll’s latest corporate reputation rankings, published in May and based on surveys with 16,310 people, placed Disney at No. 77, down from No. 7 in 2017.How to handle the inflammatory claims by Mr. DeSantis has been a subject of debate among Disney executives. In April, Robert A. Iger, Disney’s chief executive, attacked Mr. DeSantis as “anti-business” and “anti-Florida” for his actions against the company, but he has not spoken publicly on the matter since May 10. (Mr. Iger declined an interview request for this article.) Swatting back at Mr. DeSantis now would most likely exacerbate the situation. A recent Reuters/Ipsos poll showed that half of Americans are not paying enough attention to the fight to have a fully formed opinion. Why risk more headlines?Unless attendance at the company’s theme parks begins to drastically weaken — no sign so far — there is no reason to worry about Disney’s overall business, analysts said. But the political fight has had an impact. The Axios Harris Poll ranked Disney as the fifth-most-polarizing brand in America; the company had been nearly neutral in 2021. “Disney’s intangible value, the perceptions of trust, citizenship, ethics and growth (a measure of its future potential and relevance in my life) are the fastest falling,” Mr. Gerzema said in an email.Privately, Disney executives poke holes in polls showing brand erosion. At the same time, they have taken steps to protect the company’s reputation. In April, Mr. Iger named Asad Ayaz as the company’s first-ever chief brand officer, saying he will be responsible for “stewarding and elevating the Disney brand globally.”Robert A. Iger, Disney’s chief executive, is also dealing with significant pressures of the company’s business.Mario Anzuoni/ReutersThe company has also put pressure on Mr. DeSantis in subtle ways.Mr. Iger, for instance, was photographed with Gov. Gavin Newsom of California at Disneyland on June 13. Mr. Newsom was there to discuss an expansion plan that would generate thousands of jobs. It was a reminder to Mr. DeSantis that Disney had halted a project in Florida. Mr. Newsom also attended Disneyland’s first-ever Pride Nite, posing for photos with visitors outfitted in rainbow Mickey Mouse ears.Part of Disney’s challenge involves the sound-bite nature of the campaign trail. Mr. DeSantis likes to say Disney is in favor of “sexualizing children.” Those words make their way onto local newscasts and social media platforms.When it joined more than 200 other companies in opposing the Florida education law, Disney said it was doing so because the statute “could be used to unfairly target gay, lesbian, nonbinary and transgender kids and families.” That is a long way from being in favor of sexualizing children.In a recent television advertisement that aired in Iowa and South Carolina, the main super PAC backing Mr. DeSantis falsely suggested that the company was surreptitiously working to brainwash children. “Once upon a time, Disney films were for kids, not secret sexual content,” the ad’s narrator intones ominously.Disney executives have watched in horror as attacks by Mr. DeSantis have spread. “DeSantis and Trump Spar Over Who Hates Disney More,” a headline in The Orlando Sentinel read on May 30.A group of demonstrators, some displaying Nazi symbols and others holding DeSantis campaign signs, gathered outside Disney World’s entrance a few weeks ago, drawing national attention. “Oh my God, Mickey is trending in video next to swastikas,” an aghast Disney executive in Orlando texted a reporter that day.Mr. Iger is also dealing with unwelcome business developments, including poor results at the box office, a lingering screenwriters’ strike and the departure of Disney’s chief financial officer. Investors are growing antsy: Disney shares have been trading at about $89, down 7 percent from a year ago and 55 percent from their peak in March 2021.Disney’s earnings engine for the last 30 years — traditional television, including ESPN — has become a shadow of its former self, the result of cord cutting, advertising weakness and rising sports programming costs. Mr. Iger is betting that streaming will return the company to growth. But Disney+ has been shedding subscribers, and a broader streaming division remains unprofitable, losing nearly $2 billion since the start of the fiscal year.Disney is in the midst of a campaign to cut $5.5. billion in costs across the company. That involves the elimination of 7,000 jobs, about 4 percent of its global total, including notable layoffs at Pixar and ESPN.Another headache: Mr. Iger’s contract expires at the end of 2024. Who will take over? So far, it’s a mystery.Mr. Iger, 72, was supposed to be yachting in retired bliss by now. He ended his first run at Disney in 2021, handing the company’s reins to Bob Chapek, a former theme park executive. Mr. Chapek was fired in November, and Mr. Iger returned as chief executive.Mr. Chapek’s successes were overshadowed by missteps — one of the biggest being his response to the Florida education law. Among other things, it prohibits classroom discussion of sexual orientation and gender identity through the third grade and limits it for older students. (Florida has since extended the ban to all grades.)At first, Mr. Chapek tried not to take a side, prompting an employee revolt. He then denounced the law, angering Mr. DeSantis and leading to the fight that Disney is still contending with today.Mr. DeSantis moved to restrict the autonomy with which Disney was able to oversee its Disney World resort. The company quietly worked to sidestep the effort, catching the governor by surprise. In April, Mr. DeSantis punched back — and so did Disney, suing the governor in federal court, pulling the plug on a $1 billion project in Florida and saying another $17 billion in Disney World expansion spending was imperiled.Disney’s lawsuit is inching ahead, but any resolution is likely to take years. In the meantime, the political crossfire continues.On Tuesday, Disney filed paperwork with a federal court to propose a starting date for a trial in its lawsuit against Mr. DeSantis: July 15, 2024, the day the Republican National Convention begins.Nicholas Nehamas More

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    Disney vs. Florida

    A debate over taxes is rapidly unraveling Florida’s long relationship with Disney, with broader implications for corporate America.Supporters of Florida’s so-called “Don’t Say Gay” bill at a weekend rally outside Walt Disney World in Orlando.Octavio Jones/ReutersNot so special anymoreYesterday, the Florida Senate voted to revoke special benefits that, since the 1960s, have given Disney the ability to essentially self-govern a vast area around its Disney World theme park and issue tax-free municipal bonds. The state’s House, which like its Senate is led by Republicans, is expected to vote for the measure today.It’s a rapid unraveling of a long relationship. Last month, Disney C.E.O. Bob Chapek, facing a backlash from employees, spoke out against Florida’s so-called “Don’t Say Gay” law, which prohibits classroom discussion of sexual orientation and gender identity until the third grade, and limits it for older students as well. Gov. Ron DeSantis, who is eying a 2024 presidential run, has hit back, calling the company “Woke Disney,” and saying it no longer deserves its long-held special status. “If Disney wants to pick a fight, they chose the wrong guy,” DeSantis wrote in a recent campaign fund-raising email.This is about more than taxes, with broader implications for Disney, Florida and all of corporate America:For Disney: The company’s theme parks are flying, thanks to looser pandemic restrictions and higher-priced ticket sales. The loss of Disney’s special tax district could put a dent in that growth, and it would also restrict the company’s ability to develop the land it owns and tap state resources to do it.For Florida: The biggest issue is nearly $1 billion in tax-free bonds that have been issued by Disney. Florida law says that if a special tax district is dissolved, the responsibility to pay those bonds reverts to local governments. Democratic state lawmakers say that the interest on those bonds equates to an additional tax burden of $580 per person for the 1.7 million residents of neighboring Orange and Osceola counties, which would also have to step in and provide many of the public services for the area that are currently funded by the company. Disney employs about 80,000 people in Florida.For corporate America: Disney’s clash with Florida is the latest example of how companies’ growing willingness to speak out on social and political issues puts them in conflict with some lawmakers. Last year, Georgia politicians threatened to raise taxes on Delta after the airline spoke out against the state’s restrictive voting laws. More recently, Texas lawmakers have said they would bar Citigroup from underwriting the state’s bonds unless the bank revoked its policy to pay for employees to travel out of state for abortions, which are severely restricted there.“I don’t think this is going to stop companies that have a strong reputation and value system,” Paul Argenti, a professor at Dartmouth’s Tuck School of Business, told DealBook. “It’s a real test of what is the Disney value system and what they are willing to stand up for.” Lloyd Blankfein, the former Goldman Sachs C.E.O., tweeted that Disney’s special tax status may not have been a good policy when it was first adopted, but DeSantis’s recent move looks like “retaliation” for the company’s stance on unrelated legislation. “Bad look for a conservative,” he said.HERE’S WHAT’S HAPPENINGThe Justice Department appeals to reinstate the transportation mask mandate. It will challenge the ruling by a federal judge in Florida who struck down the mandate on Monday, with the C.D.C. declaring that the mask rule was necessary to prevent the spread of the coronavirus. Meanwhile, Gov. Kathy Hochul of New York urged people to take “common sense” safety measures, as New York City prepared to raise its Covid alert level amid rising cases.Workers at an Apple store in Atlanta move to form a union. If they are successful, it would be the first of the tech giant’s stores in the U.S. to unionize. The move reflects increasing momentum in service-sector unionization, with recent union wins at Starbucks, Amazon and REI locations.The Obamas are leaving Spotify. Barack and Michelle Obama will not renew their production company’s lucrative podcasting contract with the streaming service, Bloomberg reports. In a speech at Stanford today, the former president is expected to speak about the scourge of falsehoods online, as he wades deeper into the public fray about how misinformation threatens democracy.Nestlé raises prices steeply, suggesting that inflation will persist. The world’s largest food company said today that the prices it charges for products rose by more than 5 percent on average in the first quarter, the biggest jump in that quarter since at least 2012. The largest increases, of more than 7 percent, were in pet food and bottled water.Chinese energy giant Cnooc surges in Shanghai debut. The company’s listing comes months after it was delisted from the New York Stock Exchange to comply with a Trump-era executive order banning American investment in companies that the U.S. says aid China’s military. Cnooc raised $4.4 billion in the offering.Tesla’s mixed messageTesla reported its latest quarterly earnings yesterday and, no, the company’s C.E.O., Elon Musk, did not talk about his attempt to buy Twitter. (Musk could fund the purchase, in part, by selling some of his Tesla shares or using them as collateral for loans.)Musk instead kept the discussion focused on Tesla, delivering some good and bad news to the electric carmaker’s shareholders. The company’s shares rose 5 percent after the results were released.The good: Tesla made a $3.3 billion profit in the first three months of the year, up from $438 million a year earlier and the biggest quarterly profit since the company’s creation. Tesla sold 310,000 vehicles in the first quarter, up almost 70 percent from a year earlier.The bad: Tesla said it resumed “limited production” in Shanghai after a three-week shutdown, but “persistent” supply-chain problems and the rising cost of raw materials mean that it expects its factories to run below capacity for the rest of 2022. Despite concerns that supply-chain issues could hamper the company’s growth, Musk told analysts that his “best guess” was that Tesla would produce 1.5 million cars this year, meeting the company’s goal of 50 percent sales growth.The lithium interlude: Musk said that soaring prices for lithium, a key material in batteries, had forced the company to raise prices, potentially slowing the pace at which people switch to electric vehicles. Soaring demand for the metal has given producers 90 percent profit margins, Musk said. “Do you like minting money? Then the lithium business is for you,” Musk said. He hinted that Tesla could get more involved in the supply chain for raw materials but didn’t say whether it would expand into mining metals like lithium directly.What’s Happening With Elon Musk’s Bid for Twitter?Card 1 of 3The offer. More