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      Meta Calls for Industry Effort to Label A.I.-Generated Content

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      The social network wants to promote standardized labels to help detect artificially created photo, video and audio material across its platforms.Last month at the World Economic Forum in Davos, Switzerland, Nick Clegg, president of global affairs at Meta, called a nascent effort to detect artificially generated content “the most urgent task” facing the tech industry today.On Tuesday, Mr. Clegg proposed a solution. Meta said it would promote technological standards that companies across the industry could use to recognize markers in photo, video and audio material that would signal that the content was generated using artificial intelligence.The standards could allow social media companies to quickly identify content generated with A.I. that has been posted to their platforms and allow them to add a label to that material. If adopted widely, the standards could help identify A.I.-generated content from companies like Google, OpenAI and Microsoft, Adobe, Midjourney and others that offer tools that allow people to quickly and easily create artificial posts.“While this is not a perfect answer, we did not want to let perfect be the enemy of the good,” Mr. Clegg said in an interview.He added that he hoped this effort would be a rallying cry for companies across the industry to adopt standards for detecting and signaling that content was artificial so that it would be simpler for all of them to recognize it.As the United States enters a presidential election year, industry watchers believe that A.I. tools will be widely used to post fake content to misinform voters. Over the past year, people have used A.I to create and spread fake videos of President Biden making false or inflammatory statements. The attorney general’s office in New Hampshire is also investigating a series of robocalls that appeared to employ an A.I.-generated voice of Mr. Biden that urged people not to vote in a recent primary.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Millennials Flock to Instagram to Share Pictures of Themselves at 21

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      The generation that rose with smartphones and social media had a chance to look back this week.Most of the photos are slightly faded. The hairlines fuller. Some feature braces. Old friends. Sorority squats and college sweethearts. Caps and gowns. Laments about skinny jeans and other long lost trends.This week, Instagram stories the world over have been awash with nostalgic snapshots of youthful idealism — there have been at least 3.6 million shares, according a representative for Meta — as people post photos of themselves based on the prompt: “Everyone tap in. Let’s see you at 21.”The first post came from Damian Ruff, a 43-year-old Whole Foods employee based out of Mesa, Ariz. On Jan. 23, Mr. Ruff shared an image from a family trip to Mexico, wearing a tiny sombrero and drinking a Dos Equis. His mother sent him the photo, Mr. Ruff said in an interview. It was the first time they shared a beer together after he turned 21.“Not much has changed other than my gray hair. I see that person and go, ‘Ugh, you are such a child and have no idea,’” he said.Mr. Ruff created the shareable story template with the picture — a feature that Instagram introduced in 2021 but expanded in December — and watched it take off.“The amount of people that have been messaging me and adding me on Instagram out of nowhere, like people from around the world, has been crazy,” Mr. Ruff said.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Trump Cacophony Hits Different This Time

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      When was the last time you listened to Donald Trump speak at length? There’s a qualitative way to think about this question, about the substance of what he’s saying: He is still talking — perhaps more than people realize — about how the last election was stolen from him, and he treats the 2020 election as a Year Zero event that has ruined the world.But there’s a second — quantitative — way of looking at this question.In 2015 and 2016, as he was becoming the Republican nominee the first time, Mr. Trump quickly transformed into an all-encompassing, central figure, in an evolving, building story that started like a dark joke that Mr. Trump was in on, then swooned into a reality. Around this time eight years ago, terrorist mass shootings took place in Paris and California as the race for the Republican nomination became increasingly dark. It seemed to click into place then that Mr. Trump’s fluid plans, reactionary ideas, jokes and lies could coexist with and shape grave events. The combined effect of all this was to concentrate the country’s attention like a supernova; reaction to Mr. Trump became a constant feature of politics and also people’s personal lives.But the path toward his likely renomination feels relatively muted, as if the country were wandering through a mist, only to find ourselves back where we started, except older and wearier, and the candidates the same. “The street still hopes for somebody else,” one Trump-critical donor recently said of Wall Street donors, a kind of dreamy summary of where things stand. Sarah Longwell, who’s overseen regular focus groups, noted on her podcast this fall that many voters seem not to have clocked that Mr. Trump and President Biden are likely to be the nominees. “People are constantly telling me, ‘But couldn’t this happen? But couldn’t this happen?’” If Mr. Trump were to win the first two contests by large enough margins, the general election could essentially begin as early as next month.Why does the volume around Mr. Trump feel different? For one thing, he has opted out of two old ways he achieved omnipresence, no longer tweeting and no longer appearing at Republican debates. Eight years in, there is also a lack of suspense about whether Mr. Trump could become the Republican nominee or the president.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber?  More

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      TikTok’s Influence on Young Voters Is No Simple Matter

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      We’re in a season of hand-wringing and scapegoating over social media, especially TikTok, with many Americans and politicians missing that two things can be true at once: Social media can have an outsized and sometimes pernicious influence on society, and lawmakers can unfairly use it as an excuse to deflect legitimate criticisms.Young people are overwhelmingly unhappy about U.S. policy on the war in Gaza? Must be because they get their “perspective on the world on TikTok” — at least according to Senator John Fetterman, a Democrat who holds a strong pro-Israel stance. This attitude is shared across the aisle. “It would not be surprising that the Chinese-owned TikTok is pushing pro-Hamas content,” Senator Marsha Blackburn said. Another Republican senator, Josh Hawley, called TikTok a “purveyor of virulent antisemitic lies.”Consumers are unhappy with the economy? Surely, that’s TikTok again, with some experts arguing that dismal consumer sentiment is a mere “vibecession” — feelings fueled by negativity on social media rather than by the actual effects of inflation, housing costs and more. Some blame online phenomena such as the viral TikTok “Silent Depression” videos that compare the economy today to that of the 1930s — falsely asserting things were easier then.It’s no secret that social media can spread misleading and even harmful content, given that its business model depends on increasing engagement, thus often amplifying inflammatory content (which is highly engaging!) with little to no guardrails for veracity. And, yes, TikTok, whose parent company is headquartered in Beijing and which is increasingly dominating global information flows, should generate additional concern. As far back as 2012, research published in Nature by Facebook scientists showed how companies can easily and stealthily alter real-life behavior, such as election turnout.But that doesn’t make social media automatically and solely culpable for whenever people hold opinions inconvenient to those in power. While comparisons with the horrors of the Great Depression can fall far off the mark, young people do face huge economic challenges now, and that’s their truth even if their grasp of what happened a century ago is off. Housing prices and mortgage rates are high and rents less affordable, resurgent inflation has outpaced wages until recently, groceries have become much more expensive and career paths are much less certain.Similarly, given credible estimates of heavy casualties inflicted among Gazans — about 40 percent of whom are children — by Israel’s monthslong bombing campaign, maybe a more engaged younger population is justifiably critical of President Biden’s support of Benjamin Netanyahu’s government? Even the Israeli military’s own estimates say thousands civilians have been killed, and there is a lot of harrowing video out of Gaza showing entire families wiped out. At the same time, the Committee to Protect Journalists reports that at least 69 journalists and media workers have been among those killed in the war; Israel blocks access to foreign journalists outside of a few embedded ones under its control. (Egypt does as well.) In such moments, social media can act as a bypass around censorship and silence.There’s no question that there’s antisemitic content and lies on TikTok, and on other platforms. I’ve seen many outrageous clips about Hamas’s actions on Oct. 7 that falsely and callously deny the horrific murders and atrocities. And I do wish we knew more about exactly what people were seeing on TikTok: Without meaningful transparency, it’s hard to know the scale and scope of such content on the platform.But I’m quite skeptical that young people would be more upbeat about the economy and the war in Gaza if not for viral videos.Why don’t we know more about TikTok’s true influence, or that of YouTube or Facebook? Because that requires the kind of independent research that’s both expensive and possible only with the cooperation of the platforms themselves, which hold so much key data we don’t see about the spread and impact of such content. It’s as if tobacco companies privately compiled the nation’s lung cancer rates or car companies hoarded the air quality statistics.For example, there is a strong case that social media has been harmful to the well-being of teenagers, especially girls. The percentage of 12- to 17-year-old girls who had a major depressive episode had been flat until about 2011, when smartphones and social media became more common, and then more than doubled in the next decade. Pediatric mental health hospitalizations among girls are also sharply up since 2009. Global reading, math and science test scores, too, took a nosedive right around then.The multiplicity of such findings is strongly suggestive. But is it a historic shift that would happen anyway even without smartphones and social media? Or is social media the key cause? Despite some valiant researchers trying to untangle this, the claim remains contested partly because we lack enough of the right kind of research with access to data.And lack of more precise knowledge certainly impedes action. As things stand, big tech companies can object to calls for regulation by saying we don’t really know if social media is truly harmful in the ways claimed — a convenient shrug, since they helped ensure this outcome.Meanwhile, politicians alternate between using the tools to their benefit or rushing to blame them, but without passing meaningful legislation.Back in 2008 and 2012, Facebook and big data were credited with helping Barack Obama win his presidential races. After his 2012 re-election, I wrote an article calling for regulations requiring transparency and understanding and worried whether “these new methods are more effective in manipulating people.” I concluded with “you should be worried even if your candidate is — for the moment — better at these methods.” The Democrats, though, weren’t having any of that, then. The data director of Obama for America responded that concerns such as mine were “a bunch of malarkey.” No substantive regulations were passed.The attitude changed after 2016, when it felt as if many people wanted to talk only about social media. But social media has never been some magic wand that operates in a vacuum; its power is amplified when it strikes a chord with people’s own experiences and existing ideologies. Donald Trump’s narrow victory may have been surprising, but it wasn’t solely because of social media hoodwinking people.There were many existing political dynamics that social media played on and sometimes manipulated and exacerbated, including about race and immigration (which were openly talked about) and some others that had generated much grass-roots discontent but were long met with bipartisan incuriosity from the establishment, such as the fallout from the 2008 financial crisis, America’s role in the world (including the wars in Iraq and Afghanistan) and how international trade had reshaped the economy.As we head into the 2024 elections, in some ways, little seems to have changed since Obama’s victory in 2008 — the first election dubbed the “Facebook Election.” We’re still discussing viral misinformation, fake news, election meddling, but there’s still no meaningful legislation that responds to the challenges brought about by the internet and social media and that seeks to bring transparency, oversight or accountability. Just add realistic A.I.-generated content, a new development, and the rise of TikTok, we’re good to go for 2024 — if Trump wins the Republican nomination as seems likely, only one candidate’s name needs updating from 2016.Do we need proper oversight and regulation of social media? You bet. Do we need to find more effective ways of countering harmful lies and hate speech? Of course. But I can only conclude that despite the heated bipartisan rhetoric of blame, scapegoating social media is more convenient to politicians than turning their shared anger into sensible legislation.Worrying about the influence of social media isn’t a mere moral panic or “kids these days” tsk-tsking. But until politicians and institutions dig into the influence of social media and try to figure out ways to regulate it, and also try addressing broader sources of discontent, blaming TikTok amounts to just noise.The Times is committed to publishing a diversity of letters to the editor. We’d like to hear what you think about this or any of our articles. Here are some tips. And here’s our email: letters@nytimes.com.Follow the New York Times Opinion section on Facebook, Instagram, TikTok, X and Threads. More

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      4,789 Facebook Accounts in China Impersonated Americans, Meta Says

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      The company warned that the inauthentic accounts underscored the threat of foreign election interference in 2024.Meta announced on Thursday that it had removed thousands of Facebook accounts based in China that were impersonating Americans debating political issues in the United States. The company warned that the campaign presaged coordinated international efforts to influence the 2024 presidential election.The network of fake accounts — 4,789 in all — used names and photographs lifted from elsewhere on the internet and copied partisan political content from X, formerly known as Twitter, Meta said in its latest quarterly adversarial threat analysis. The copied material included posts by prominent Republican and Democratic politicians, the report said.The campaign appeared intended not to favor one side or another but to highlight the deep divisions in American politics, a tactic that Russia’s influence campaigns have used for years in the United States and elsewhere.Meta warned that the campaign underscored the threat facing a confluence of elections around the world in 2024 — from India in April to the United States in November.“Foreign threat actors are attempting to reach audiences ahead of next year’s various elections, including in the U.S. and Europe,” the company’s report said, “and we need to remain alert to their evolving tactics and targeting across the internet.”Although Meta did not attribute the latest campaign to China’s Communist government, it noted that the country had become the third-most-common geographic source for coordinated inauthentic behavior on Facebook and other social media platforms, after Russia and Iran.The Chinese network was the fifth that Meta has detected and taken down this year, more than in any other nation, suggesting that China is stepping up its covert influence efforts. While previous campaigns focused on Chinese issues, the latest ones have weighed more directly into domestic U.S. politics.“This represents the most notable change in the threat landscape, when compared with the 2020 election cycle,” the company said in the threat report.Meta’s report followed a series of disclosures about China’s global information operations, including a recent State Department report that accused China of spending billions on “deceptive and coercive methods” to shape the global information environment.Microsoft and other researchers have also linked China to the spread of conspiracy theories claiming that the U.S. government deliberately caused the deadly wildfires in Hawaii this year.The latest inauthentic accounts removed by Meta sought “to hijack authentic partisan narratives,” the report said. It detailed several examples in which the accounts copied and pasted, under their own names, partisan posts from politicians — often using language and symbols indicating the posts were originally on X.Two Facebook posts a month apart in August and September, for example, copied opposing statements on abortion from two members of the U.S. House from Texas — Sylvia R. Garcia, a Democrat, and Ronny Jackson, a Republican.The accounts also linked to mainstream media organizations and shared posts by X’s owner, Elon Musk. They liked and reposted content from actual Facebook users on other topics as well, like games, fashion models and pets. The activity suggested that the accounts were intended to build a network of seemingly authentic accounts to push a coordinated message in the future.Meta also removed a similar, smaller network from China that mostly targeted India and Tibet but also the United States. In the case of Tibet, the users posed as pro-independence activists who accused the Dalai Lama of corruption and pedophilia.Meta warned that while it had removed the accounts, the same networks continued to use accounts on other platforms, including X, YouTube, Gettr, Telegram and Truth Social, warning that foreign adversaries were diversifying the sources of their operations.In its report, Meta also weighed in on Republican attacks on the U.S. government’s role in monitoring disinformation online, a political and legal fight that has reached the Supreme Court in a challenge brought by the attorneys general of Missouri and Louisiana.While Republicans have accused officials of coercing social media platforms to censor content, including at a hearing in the House on Thursday, Meta said coordination among tech companies, government and law enforcement had disrupted foreign threats.“This type of information sharing can be particularly critical in disrupting malicious foreign campaigns by sophisticated threat actors who coordinate their operations outside of our platforms,” the report said. More

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      Supreme Court Weighs When Officials May Block Citizens on Social Media

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      The justices struggled to distinguish private conduct, which is not subject to the First Amendment, from state action, which is.The Supreme Court worked hard in a pair of arguments on Tuesday to find a clear constitutional line separating elected officials’ purely private social media accounts from ones that reflect government actions and are subject to the First Amendment. After three hours, though, it was not clear that a majority of the justices had settled on a clear test.The question in the two cases was when the Constitution limits officials’ ability to block users from their accounts. The answer turned on whether the officials’ use of the accounts amounted to “state action,” which is governed by the First Amendment, or private activity, which is not.That same question had seemed headed to the Supreme Court after the federal appeals court in New York ruled in 2019 that President Donald J. Trump’s Twitter account was a public forum from which he was powerless to exclude people based on their viewpoints.Had the account been private, the court said, Mr. Trump could have blocked whomever he wanted. But since he used the account as a government official, he was subject to the First Amendment.After Mr. Trump lost the 2020 election, the Supreme Court vacated the appeals court’s ruling as moot.Justice Elena Kagan said on Tuesday that Mr. Trump’s Twitter feed was in an important sense official and therefore subject to the First Amendment.“I don’t think a citizen would be able to really understand the Trump presidency, if you will, without any access to all the things that the president said on that account,” Justice Kagan said. “It was an important part of how he wielded his authority. And to cut a citizen off from that is to cut a citizen off from part of the way that government works.”Hashim M. Mooppan, a lawyer for two school board officials, said none of that implicated the First Amendment.“President Trump could have done the same thing from Mar-a-Lago or a campaign rally,” Mr. Mooppan said. “If he gave every one of those speeches at his personal residence, it wouldn’t somehow convert his residence into government property.”The cases argued Tuesday were the first of several this term in which the Supreme Court will consider how the First Amendment applies to social media companies. The court will hear arguments next year on both whether states may prohibit large social media companies from removing posts based on the views they express and whether Biden administration officials may contact social media platforms to combat what they say is misinformation.The first case argued Tuesday concerned the Facebook and Twitter accounts of two members of the Poway Unified School District in California, Michelle O’Connor-Ratcliff and T.J. Zane. They used the accounts, created during their campaigns, to communicate with their constituents about activities of the school board, invite them to public meetings, ask for comments on the board’s activities and discuss safety issues in the schools.Two parents, Christopher and Kimberly Garnier, frequently posted lengthy and repetitive critical comments, and the officials eventually blocked them. The parents sued, and lower courts ruled in their favor.“When state actors enter that virtual world and invoke their government status to create a forum for such expression, the First Amendment enters with them,” Judge Marsha S. Berzon wrote for a unanimous three-judge panel of the U.S. Court of Appeals for the Ninth Circuit, in San Francisco.Mr. Mooppan said the accounts were personal and were created and maintained without any involvement by the district.Justice Brett M. Kavanaugh pressed Mr. Mooppan on what it would take to make the accounts official and so subject to the First Amendment. “Is announcing rules state action?” the justice asked.Mr. Mooppan said it would be if the announcement was not available elsewhere. He gave a more equivocal answer to a question about notifications of school closures. But he said a general public safety reminder was not state action.Pamela S. Karlan, a lawyer for the parents, said Ms. O’Connor-Ratcliff’s Facebook feed was almost entirely official. “Of the hundreds of posts, I found only three that were truly non-job-related,” Ms. Karlan said, adding, “I defy anyone to look at that and think this wasn’t an official website.”The second case, Lindke v. Freed, No. 22-611, concerned a Facebook account maintained by James R. Freed, the city manager of Port Huron, Mich. He used it to comment on a variety of subjects, some personal and some official. Among the latter were descriptions of the city’s responses to the coronavirus pandemic.The posts prompted critical responses from a resident, Kevin Lindke, whom Mr. Freed eventually blocked. Mr. Lindke sued and lost. Judge Amul R. Thapar, writing for a unanimous three-judge panel of the U.S. Court of Appeals for the Sixth Circuit, in Cincinnati, said Mr. Freed’s Facebook account was personal, meaning that the First Amendment had no role to play.“Freed did not operate his page to fulfill any actual or apparent duty of his office,” Judge Thapar wrote. “And he did not use his governmental authority to maintain it. Thus, he was acting in his personal capacity — and there was no state action.”Justice Kagan told Allon Kedem, a lawyer for Mr. Lindke, that Mr. Freed’s page did not look particularly official.“There are a lot of baby pictures and dog pictures and obviously personal stuff,” she said. “And intermingled with that there is, as you say, communication with constituents about important matters. But it’s hard to look at this page as a whole, unlike the one in the last case, and not think that surely this could not be the official communications channel.” More

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      Today’s Top News: Key Takeaways From the G.O.P. Debate, and More

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      The New York Times Audio app is home to journalism and storytelling, and provides news, depth and serendipity. If you haven’t already, download it here — available to Times news subscribers on iOS — and sign up for our weekly newsletter.The Headlines brings you the biggest stories of the day from the Times journalists who are covering them, all in about 10 minutes. Hosted by Annie Correal, the new morning show features three top stories from reporters across the newsroom and around the world, so you always have a sense of what’s happening, even if you only have a few minutes to spare.The candidates mostly ignored former President Donald J. Trump’s overwhelming lead during the debate last night.Todd Heisler/The New York TimesOn Today’s Episode:5 Takeaways From Another Trump-Free Republican Debate, with Jonathan SwanMeet the A.I. Jane Austen: Meta Weaves A.I. Throughout Its Apps, with Mike IsaacHow Complete Was Stephen Sondheim’s Final Musical?, with Michael PaulsonEli Cohen More

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      Trump me atacó. Después, Musk lo hizo. No fue casualidad

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      Timo LenzenCuando trabajaba en Twitter, ahora conocida como X, dirigí al equipo que puso por primera vez una etiqueta de verificación de hechos en uno de los tuits de Donald Trump. Tras la violencia del 6 de enero, ayudé a tomar la decisión de suspender su cuenta en Twitter. Nada me preparó para lo que ocurriría después.Respaldado por sus seguidores en las redes sociales, Trump me atacó públicamente. Dos años después, tras su adquisición de Twitter y después de que yo dimití de mi puesto como responsable de confianza y seguridad de la empresa, Elon Musk echó más leña al fuego. He vivido con guardias armados en la puerta de mi casa y he tenido que trastocar la vida de mi familia, así como esconderme durante meses y mudarme una y otra vez.No es una historia que me guste recordar. Pero he aprendido que lo que me ocurrió no fue casualidad. No fue solo una venganza personal o la “cultura de la cancelación”. Se trató de una estrategia que no solo afecta a personas específicas, como en mi caso, sino a todos nosotros, ya que está cambiando a gran velocidad lo que vemos en internet.Los individuos —desde investigadores académicos hasta trabajadores de empresas de tecnología— son cada vez más objeto de demandas, comparecencias ante el Congreso y despiadados ataques en línea. Estos ataques, organizados en gran medida por la derecha, están teniendo el efecto deseado: las universidades están reduciendo sus esfuerzos para cuantificar la información abusiva y engañosa que se difunde en internet. Las empresas de redes sociales están evitando tomar el tipo de decisiones difíciles que mi equipo tomó cuando intervinimos ante las mentiras de Trump sobre las elecciones de 2020. Las plataformas no empezaron a tomarse en serio estos riesgos sino hasta después de las elecciones de 2016. Ahora, ante la posibilidad de ataques desproporcionados contra sus empleados, las empresas parecen cada vez más reacias a tomar decisiones controvertidas, lo cual permite que la desinformación y el abuso se enconen para evitar provocar represalias públicas.Estos ataques a la seguridad en internet se producen en un momento en el que la democracia no podría estar más en riesgo. En 2024, está prevista la celebración de más de 40 elecciones importantes, entre ellas las de Estados Unidos, la Unión Europea, la India, Ghana y México. Lo más probable es que estas democracias se enfrenten a los mismos riesgos de campañas de desinformación respaldadas por los gobiernos y de incitación a la violencia en línea que han plagado las redes sociales durante años. Deberíamos preocuparnos por lo que ocurra.Mi historia comienza con esa verificación de datos. En la primavera de 2020, tras años de debate interno, mi equipo decidió que Twitter debía aplicar una etiqueta a un tuit del entonces presidente Trump que afirmaba que el voto por correo era propenso al fraude y que las próximas elecciones estarían “amañadas”. “Conoce los hechos sobre la votación por correo”, decía la etiqueta.El 27 de mayo, la mañana siguiente a la colocación de la etiqueta, la asesora principal de la Casa Blanca, Kellyanne Conway, me identificó de manera pública como el director del equipo de integridad de Twitter. Al día siguiente, The New York Post publicó en su portada varios tuits en los que me burlaba de Trump y otros republicanos. Los había publicado años antes, cuando era estudiante y tenía pocos seguidores, sobre todo amigos y familiares, en las redes sociales. Ahora, eran noticia de primera plana. Ese mismo día, Trump tuiteó que yo era un “odiador”.Legiones de usuarios de Twitter, la mayoría de quienes días antes no tenían ni idea de quién era yo ni en qué consistía mi trabajo, comenzaron una campaña de acoso en línea que duró meses, en la que exigían que me despidieran, me encarcelaran o me mataran. La cantidad de notificaciones de Twitter arrunió mi teléfono. Amigos de los que no tenía noticias desde hacía años expresaron su preocupación. En Instagram, fotos antiguas de mis vacaciones y de mi perro se inundaron de comentarios amenazantes e insultos (algunos comentaristas, que malinterpretaron el momento de manera atroz, aprovecharon para intentar coquetear conmigo).Me sentí avergonzado y asustado. Hasta ese momento, nadie fuera de unos pocos círculos bastante especializados tenía idea de quién era yo. Los académicos que estudian las redes sociales llaman a esto “colapso de contexto”: las cosas que publicamos en las redes sociales con un público en mente pueden acabar circulando entre un público muy diferente, con resultados inesperados y destructivos. En la práctica, se siente como si todo tu mundo se derrumba.El momento en que se desató la campaña en contra de mi persona y mi supuesta parcialidad sugería que los ataques formaban parte de una estrategia bien planificada. Los estudios académicos han rebatido en más de una ocasión las afirmaciones de que las plataformas de Silicon Valley son tendenciosas contra los conservadores. Pero el éxito de una estrategia encaminada a obligar a las empresas de redes sociales a reconsiderar sus decisiones quizá no requiera la demostración de una verdadera mala conducta. Como describió en una ocasión Rich Bond, expresidente del Partido Republicano, tal vez solo sea necesario “ganarse a los árbitros”: presionar sin cesar a las empresas para que se lo piensen dos veces antes de emprender acciones que podrían provocar una reacción negativa. Lo que me ocurrió fue parte de un esfuerzo calculado para que Twitter se mostrara reacio a moderar a Trump en el futuro y para disuadir a otras empresas de tomar medidas similares.Y funcionó. Mientras se desataba la violencia en el Capitolio el 6 de enero, Jack Dorsey, entonces director general de Twitter, anuló la recomendación del departamento de confianza y seguridad de que se bloqueara la cuenta de Trump debido a varios tuits, incluido uno que atacaba al vicepresidente Mike Pence. En cambio, se le impuso una suspensión temporal de 12 horas (antes de que su cuenta se se suspendiera indefinidamente el 8 de enero). Dentro de los límites de las normas, se animó a los miembros del personal a encontrar soluciones para ayudar a la empresa a evitar el tipo de reacción que da lugar a ciclos de noticias furiosas, audiencias y acoso a empleados. En la práctica, lo que sucedió fue que Twitter dio mayor libertad a los infractores: a la representante Marjorie Taylor Greene se le permitió violar las normas de Twitter al menos cinco veces antes de que una de sus cuentas fuera suspendida de manera definitiva en 2022. Otras figuras prominentes de derecha, como la cuenta de guerra cultural Libs of TikTok, gozaron de una deferencia similar.En todo el mundo, se están desplegando tácticas similares para influir en los esfuerzos de confianza y seguridad de las plataformas. En India, la policía visitó dos de nuestras oficinas en 2021 cuando comprobamos los hechos de las publicaciones de un político del partido gobernante y la policía se presentó en la casa de un empleado después de que el gobierno nos solicitó bloquear cuentas implicadas en una serie de protestas. El acoso volvió a rendir frutos: los ejecutivos de Twitter decidieron que cualquier acción que pudiera ser delicada en la India requeriría la aprobación de los más altos mandos, un nivel único de escalada de decisiones que, de otro modo, serían rutinarias.Y cuando quisimos revelar una campaña de propaganda llevada a cabo por una rama del ejército indio, nuestro equipo jurídico nos advirtió que nuestros empleados en la India podrían ser acusados de sedición y condenados a muerte. Así que Twitter no reveló la campaña sino hasta más de un año después, sin señalar al gobierno indio como autor.En 2021, antes de las elecciones legislativas de Rusia, los funcionarios de un servicio de seguridad estatal fueron a la casa de una alta ejecutiva de Google en Moscú para exigir la retirada de una aplicación que se usaba para protestar en contra de Vladimir Putin. Los agentes la amenazaron con encarcelarla si la empresa no cumplía en 24 horas. Tanto Apple como Google retiraron la aplicación de sus respectivas tiendas y la restablecieron una vez concluidas las elecciones.En cada uno de estos casos, los empleados en cuestión carecían de la capacidad para hacer lo que les pedían los funcionarios de turno, ya que las decisiones subyacentes se tomaban a miles de kilómetros de distancia, en California. Pero como los empleados locales tenían la desgracia de residir dentro de la jurisdicción de las autoridades, fueron objeto de campañas coercitivas, que enfrentaban el sentido del deber de las empresas hacia sus empleados contra los valores, principios o políticas que pudieran hacerles resistirse a las demandas locales. Inspirados por la idea, India y otros países comenzaron a promulgar leyes de “toma de rehenes” para garantizar que las empresas de redes sociales contrataran personal local.En Estados Unidos, hemos visto que estas formas de coerción no las han llevado a cabo jueces y policías, sino organizaciones de base, turbas en las redes sociales, comentaristas de noticias por cable y, en el caso de Twitter, el nuevo propietario de la empresa.Una de las fuerzas más recientes en esta campaña son los “archivos de Twitter”, una gran selección de documentos de la empresa —muchos de los cuales yo mismo envié o recibí durante mis casi ocho años en Twitter— entregados por orden de Musk a un puñado de escritores selectos. Los archivos fueron promocionados por Musk como una forma innovadora de transparencia, que supuestamente exponían por primera vez la forma en que el sesgo liberal de las costas de Estados Unidos de Twitter reprime el contenido conservador.El resultado fue algo muy distinto. Como dijo el periodista de tecnología Mike Masnick, después de toda la fanfarria que rodeó la publicación inicial de los archivos de Twitter, al final “no había absolutamente nada de interés” en los documentos y lo poco que había tenía errores factuales importantes. Hasta Musk acabó por impacientarse con la estrategia. Pero, en el proceso, el esfuerzo marcó una nueva e inquietante escalada en el acoso a los empleados de las empresas tecnológicas.A diferencia de los documentos que por lo general saldrían de las grandes empresas, las primeras versiones de los archivos de Twitter no suprimieron los nombres de los empleados, ni siquiera de los de menor nivel. Un empleado de Twitter que residía en Filipinas fue víctima de doxeo (la revelación de información personal) y de acoso grave. Otros se han convertido en objeto de conspiraciones. Las decisiones tomadas por equipos de decenas de personas de acuerdo con las políticas escritas de Twitter se presentaron como si hubieran sido tomadas por los deseos caprichosos de individuos, cada uno identificado por su nombre y su fotografía. Yo fui, por mucho, el objetivo más frecuente.La primera entrega de los archivos de Twitter se dio tras un mes de mi salida de la empresa y unos cuantos días después de que publiqué un ensayo invitado en The New York Times y hablé sobre mi experiencia como empleado de Musk. No pude evitar sentir que las acciones de la empresa eran, hasta cierto punto, represalias. A la semana siguiente, Musk fue incluso más allá y sacó de contexto un párrafo de mi tesis doctoral para afirmar sin fundamentos que yo aprobaba la pedofilia, un tropo conspirativo que suelen utilizar los extremistas de ultraderecha y los seguidores de QAnon para desprestigiar a personas de la comunidad LGBTQ.La respuesta fue todavía más extrema que la que experimenté tras el tuit que Trump publicó sobre mí. “Deberías colgarte de un viejo roble por la traición que has cometido. Vive con miedo cada uno de tus días”, decía uno de los miles de tuits y correos electrónicos amenazantes. Ese mensaje y cientos de otros similares eran violaciones de las mismas políticas que yo había trabajado para desarrollar y hacer cumplir. Bajo la nueva administración, Twitter se hizo de la vista gorda y los mensajes permanecen en el sitio hasta el día de hoy.El 6 de diciembre, cuatro días después de la primera divulgación de los archivos de Twitter, se me pidió comparecer en una audiencia del Congreso centrada en los archivos y la presunta censura de Twitter. En esa audiencia, algunos miembros del Congreso mostraron carteles de gran tamaño con mis tuits de hace años y me preguntaron bajo juramento si seguía manteniendo esas opiniones (en la medida en que las bromas tuiteadas con descuido pudieran tomarse como mis opiniones reales, no las sostengo). Greene dijo en Fox News que yo tenía “unas posturas muy perturbadoras sobre los menores y la pornografía infantil” y que yo permití “la proliferación de la pornografía infantil en Twitter”, lo que desvirtuó aún más las mentiras de Musk (y además, aumentó su alcance). Llenos de amenazas y sin opciones reales para responder o protegernos, mi marido y yo tuvimos que vender nuestra casa y mudarnos.El ámbito académico se ha convertido en el objetivo más reciente de estas campañas para socavar las medidas de seguridad en línea. Los investigadores que trabajan para entender y resolver la propagación de desinformación en línea reciben ahora más ataques partidistas; las universidades a las que están afiliados han estado envueltas en demandas, onerosas solicitudes de registros públicos y procedimientos ante el Congreso. Ante la posibilidad de facturas de abogados de siete dígitos, hasta los laboratorios de las universidades más grandes y mejor financiadas han dicho que tal vez tengan que abandonar el barco. Otros han optado por cambiar el enfoque de sus investigaciones en función de la magnitud del acoso.Poco a poco, audiencia tras audiencia, estas campañas están erosionando de manera sistemática las mejoras a la seguridad y la integridad de las plataformas en línea que tanto ha costado conseguir y las personas que realizan este trabajo son las que pagan el precio más directo.Las plataformas de tecnología están replegando sus iniciativas para proteger la seguridad de las elecciones y frenar la propagación de la desinformación en línea. En medio de un clima de austeridad más generalizado, las empresas han disminuido muy en especial sus iniciativas relacionadas con la confianza y la seguridad. Ante la creciente presión de un Congreso hostil, estas decisiones son tan racionales como peligrosas.Podemos analizar lo que ha sucedido en otros países para vislumbrar cómo podría terminar esta historia. Donde antes las empresas hacían al menos un esfuerzo por resistir la presión externa; ahora, ceden en gran medida por defecto. A principios de 2023, el gobierno de India le pidió a Twitter que restringiera las publicaciones que criticaran al primer ministro del país, Narendra Modi. En años anteriores, la empresa se había opuesto a tales peticiones; en esta ocasión, Twitter accedió. Cuando un periodista señaló que tal cooperación solo incentiva la proliferación de medidas draconianas, Musk se encogió de hombros: “Si nos dan a elegir entre que nuestra gente vaya a prisión o cumplir con las leyes, cumpliremos con las leyes”.Resulta difícil culpar a Musk por su decisión de no poner en peligro a los empleados de Twitter en India. Pero no deberíamos olvidar de dónde provienen estas tácticas ni cómo se han extendido tanto. Las acciones de Musk (que van desde presionar para abrir los archivos de Twitter hasta tuitear sobre conspiraciones infundadas relacionadas con exempleados) normalizan y popularizan que justicieros exijan la rendición de cuentas y convierten a los empleados de su empresa en objetivos aún mayores. Su reciente ataque a la Liga Antidifamación demuestra que considera que toda crítica contra él o sus intereses empresariales debe tener como consecuencia una represalia personal. Y, en la práctica, ahora que el discurso de odio va en aumento y disminuyen los ingresos de los anunciantes, las estrategias de Musk parecen haber hecho poco para mejorar los resultados de Twitter.¿Qué puede hacerse para revertir esta tendencia?Dejar claras las influencias coercitivas en la toma de decisiones de las plataformas es un primer paso fundamental. También podría ayudar que haya reglamentos que les exijan a las empresas transparentar las decisiones que tomen en estos casos y por qué las toman.En su ausencia, las empresas deben oponerse a los intentos de que se quiera controlar su trabajo. Algunas de estas decisiones son cuestiones fundamentales de estrategia empresarial a largo plazo, como dónde abrir (o no abrir) oficinas corporativas. Pero las empresas también tienen un deber para con su personal: los empleados no deberían tener que buscar la manera de protegerse cuando sus vidas ya se han visto alteradas por estas campañas. Ofrecer acceso a servicios que promuevan la privacidad puede ayudar. Muchas instituciones harían bien en aprender la lección de que pocas esferas de la vida pública son inmunes a la influencia mediante la intimidación.Si las empresas de redes sociales no pueden operar con seguridad en un país sin exponer a sus trabajadores a riesgos personales y a las decisiones de la empresa a influencias indebidas, tal vez no deberían operar allí para empezar. Como a otros, me preocupa que esas retiradas empeoren las opciones que les quedan a las personas que más necesitan expresarse en línea de forma libre y abierta. Pero permanecer en internet teniendo que hacer concesiones podría impedir el necesario ajuste de cuentas con las políticas gubernamentales de censura. Negarse a cumplir exigencias moralmente injustificables y enfrentarse a bloqueos por ello puede provocar a largo plazo la necesaria indignación pública que ayude a impulsar la reforma.El mayor desafío —y quizá el más ineludible— en este caso es el carácter esencialmente humano de las iniciativas de confianza y seguridad en línea. No son modelos de aprendizaje automático ni algoritmos sin rostro los que están detrás de las decisiones clave de moderación de contenidos: son personas. Y las personas pueden ser presionadas, intimidadas, amenazadas y extorsionadas. Enfrentarse a la injusticia, al autoritarismo y a los perjuicios en línea requiere empleados dispuestos a hacer ese trabajo.Pocas personas podrían aceptar un trabajo así, si lo que les cuesta es la vida o la libertad. Todos debemos reconocer esta nueva realidad y planear en consecuencia.Yoel Roth es académico visitante de la Universidad de Pensilvania y la Fundación Carnegie para la Paz Internacional, y fue responsable de confianza y seguridad en Twitter. More