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    The Strategic Fashioning of Casey DeSantis

    With an eye to the Kennedys, and the Trumps. Sometimes, a wardrobe is a strategy.Gov. Ron DeSantis of Florida has finally, officially, entered the presidential race. The long-anticipated Trump-DeSantis matchup is about to hit prime time. Which means that so, too, is what Mr. DeSantis himself called in his recent book, “The Courage to Be Free,” the “Ron and Casey traveling road show,” a Camelot-meets-Mar-a-Lago by way of Disney series that is now going national. And while Mr. DeSantis may be the nominal star, it is his wife, in her supporting role, who has been making the most notable entrances.At least judging by the previews that have been playing for the past few months at most of Mr. DeSantis’s major public events, including his re-election night celebration in November 2022, his inauguration in January, his State of the State speech in March and his trip to Japan last month. Throughout, Ms. DeSantis, 42, a former television news anchor, mother of three and breast cancer survivor, has demonstrated a facility with the power of the visual statement, and the way it can tap into the national hive mind, that has been as strategic, and big picture, as that of any political spouse in modern memory.“She understands the image game and how to play it,” said Ron Bonjean, a Republican strategist who masterminded communications for the confirmation of the Supreme Court justice Neil Gorsuch. “How to maximize the levers of attention and the media.”Put another way, while Mr. DeSantis may be talking presidential policy, Ms. DeSantis has been making him look the part, primarily by “dressing her part,” said Kate Andersen Brower, the author of “First Women: The Grace and Power of America’s Modern First Ladies.” By using all sorts of synaptic cues to connect what we see to what we think, she triggers associations with terms like “Kennedy” and “Trump” and even “royalty” — not as odd a grouping as it may first appear, given that Kennedy was the first TV president, Trump the first reality TV president and Ms. DeSantis clearly a student of both.Ms. DeSantis with her husband at a meeting with the Japanese foreign minister in Tokyo in April, wearing an ice blue Badgley Mischka dress that looks similar to …Pool photo by Eugene Hoshiko… the ice blue dress Jacqueline Kennedy wore to meet Prime Minister Nehru in the gardens of the presidential palace in New Delhi in 1962.Getty ImagesShe has the bouncing, glowing Breck locks of Belle from “Beauty and the Beast” (the 1991 animated version) and Catherine, Princess of Wales mixed up with the full-skirted pastel wardrobe of a well-mannered debutante, some fleece and a cape or two. She’s “dressing to be either princess of the world or first lady,” said Tom Broecker, the costume designer for “Saturday Night Live” and “House of Cards,” who has made something of an art of studying and replicating the style of first ladies. “There’s so much intentionality and purpose behind everything.”To acknowledge that is not to undercut her substance — the work she has done for mental health, cancer research, hurricane relief — but to credit her with understanding a basic truth of modern campaigning. “Presidential campaigns are M.R.I.s for the soul,” said David M. Axelrod, the founder of the Institute of Politics at the University of Chicago and a former senior adviser to Barack Obama. “Folks are not just evaluating your positions, they are evaluating you as a person.” To that end, he said, “spouses play a really important role in filling out that picture.”Picture, in this case, being the operative word.The Camelot ConnectionThough Ms. DeSantis has always been a considered dresser, a lesson from her days as a local anchor with WJXT in Jacksonville, Fla., when she and Mr. DeSantis met, she has ratcheted up her style over the past year. On election night in 2022, she wore a floor-length gold and yellow one-shoulder ruched gown that made her look as if she were on her way to a state dinner, rather than simply taking the stage in the Tampa Convention Center.It was her outfit on inauguration day in January, however, that really foreshadowed the couple’s ambitions in the public eye: a mint-green dress by Alex Perry, an Australian label, with a built-in cape flowing from the shoulders, worn with white gloves. In its color and line, it seemed to draw its lineage straight from the Kennedy era. This was only compounded by the bright pink dress Ms. DeSantis wore to her husband’s State of the State address, with a portrait neckline and more white gloves, another seeming nod to Jacqueline Kennedy, one of the most recognizable, revered and stylish first ladies in American history. Ditto the ice-blue dress she wore to accompany Mr. DeSantis to Japan, another caped style, this time with floral epaulets at the shoulders.It’s a smart move, even if it can also seem like a cliché (clichés are clichés, after all, because they are part of common parlance). As Michael LaRosa, a communications strategist who was Jill Biden’s spokesman during her husband’s 2020 primary campaign for the White House, said: “Americans love glitz, glamour and attractiveness, celebrities and TV. Casey DeSantis understands all of that.”Déjà vu dressing: (clockwise from top left) Casey DeSantis at the governor’s State of the State address in May; Jacqueline Kennedy on a boat ride in Udaipur, India, in 1962; Mrs. Kennedy at her daughter’s wedding in Hyannis Port, Mass., in 1986; Ms. DeSantis at the her husband’s inauguration in January. Clockwise from top left, Phil Sears/Associated Press; Cecil Stoughton/FK Presidential Library/Agence France-Presse — Getty Images; PL Gould/Getty Images; Lynne Sladky/Associated PressBy connecting herself and her husband implicitly to the Kennedy tradition, Ms. DeSantis connects to myriad ideas rooted in the American narrative: youth and generational change (not incidental when two of the other candidates are setting records as the oldest in history), glamour and taste. Blink, and a button deep in the cerebral cortex gets pushed.Never more so than when she dons her capes and gloves, accessories from the costume department freighted with meaning, trailing whiffs of kings and queens as well as old-fashioned morality and gender roles. The clothes both act as a “disguise for how political and strategic she is,” Ms. Brower said, and support her husband’s position as a warrior for conservative values.So while Ms. DeSantis may be, as The New York Post called her, the governor’s “not-so-secret political weapon” and, according to Politico, a “superstar of a political spouse” who is “unusually important and uncommonly involved,” with her own portfolio, the broad-stroke portrait is of the classic helpmeet smiling charmingly in the background.“She has been able to use her position to showcase what they could be,” Mr. Bonjean said.According to Mr. Broecker, she is “manifesting the message.”Beyond TrumpAnd the image-making is not limited to herself. Like Catherine, Princess of Wales, Ms. DeSantis is adept at color-coordinating the couple’s young children for their public appearances, the better to present a snapshot of family unity: the two little girls wearing matching dresses and pinafores, their brother echoing their father. She and Mr. DeSantis even wore matching white rubber shrimp boots when viewing the damage after Hurricane Ian.It all makes for an implicit contrast to the current Republican front-runner, Donald J. Trump, whose own children have been divided during the campaign (Ivanka staying away, Tiffany largely absent) and whose wife, Melania, has been largely absent since his announcement.Ms. DeSantis wearing a Republican red Trina Turk caped dress at a news conference with Governor DeSantis in Miami in May, 2022, which looked very much like …Joe Raedle/Getty Images… the red caped Givenchy gown Melania Trump wore when she and President Trump attended a dinner with Prince Charles and Camilla Parker Bowles in London in 2019.Doug Mills/The New York TimesAnd though Ms. DeSantis shares a certain style ethos with Ms. Trump, her clothes are more aspirational than elitist, sourced largely from the contemporary, as opposed to luxury, market, with an emphasis on brands like Ted Baker (the blue coat she wore for her husband’s first inauguration), Badgley Mischka (the caped dress and white floral pantsuit she wore in Japan) and Shoshanna (that gold and yellow ruched gown).All of which fits with the more accessible narrative the campaign is building around her — especially when combined with the zip-up athletic jackets with the Florida state flag on the breast that she tends to wear with jeans when meeting constituents on the road.Put another way, both Ms. DeSantis and Ms. Trump may have worn Republican-red caped gowns at different times, but while Ms. Trump’s was Givenchy, Ms. DeSantis’s appears to have been Trina Turk. Ms. Brower called the effect “Melania lite” — easier for most people to digest.Yet Ms. DeSantis also chose a label for her official portrait — Chiara Boni La Petite Robe — that is the unofficial uniform of the women of Trumpland, a favorite of Lara Trump, Kimberly Guilfoyle, Kayleigh McEnany and Jeanine Pirro, thanks to its ability to play to both boss lady and the male gaze. All of which underscores her husband’s pitch that he is the palatable alternative to Trump: familiar, but less baggage.Casey DeSantis in an official portrait as Florida’s first lady, in 2019, wearing Chiara Boni La Petite Robe.Colin HackleyThe DeSantis team declined to comment on Ms. DeSantis’s role, but for those who think her image-making is simply happenstance or a fortuitous coincidence, consider the fact that in his book Mr. DeSantis notes that it was Ms. DeSantis who asked him to wear his naval “dress white uniform” for their wedding, complete with all his medals, though he had planned on wearing a tux.She also held an on-air competition, he wrote, so viewers could vote on what wedding dress she should wear. When it came time to walk down the aisle, Mr. DeSantis wrote, she looked “less like a TV anchor and more like a princess.” Together, however, they looked like nothing so much as cosplay from the triumphant finales of both “An Officer and a Gentleman” and “A Few Good Men.”In other words, from the beginning Ms. DeSantis was thinking about the images that would be captured for posterity and their public repercussions, and “I was happy to defer to my bride on that call,” Mr. DeSantis wrote. Odds are that pattern will continue.After all, when you can deploy a spouse in a primary, Mr. LaRosa said, “it’s the equivalent of having the advantage of two candidates.” You get twice the airtime and twice the eyeballs.Indeed, Mr. Bonjean said, “The team will do everything they can to get attention. And she will be a big part of that.” More

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    Casey DeSantis, Florida’s First Lady, Is the Governor’s Chief Adviser, Too

    During a recent appearance in South Carolina, after Ron DeSantis played up his state’s economic and education policies and bashed a litany of ideological adversaries, his wife settled into an armchair next to him onstage, reflecting on her role as the first lady of Florida.“I didn’t want to be that proverbial potted plant,” Casey DeSantis said.No one — fan, skeptic or critic — would accuse her of that.Ms. DeSantis, 42, is widely seen as perhaps Mr. DeSantis’s most important adviser. In the governor’s mansion, she advised on media strategy and helped vet personnel. She has narrated some of his more attention-grabbing ads and taken on wide-ranging projects about issues like mental health, disaster relief and cancer, surviving a bout with it herself.Now, as Mr. DeSantis enters the presidential contest, people who know Ms. DeSantis or who have encountered her on the nascent campaign trail expect that she will play a vital role in his most important race yet, seeking to shape perceptions of the campaign, build relationships with party stakeholders and to illuminate the personal side of her hard-edged husband, who sometimes struggles to connect.“You have the first ladies that are kind of more in a supportive posture, they are not ones that are out there stumping,” said Steven Wright, the Republican chairman in Dorchester County, S.C., who encountered Ms. DeSantis during the couple’s swing through the area. “And then you have the first ladies that are similar to Casey DeSantis.”Ms. DeSantis visiting the fire department in Pine Island, Fla., during Hurricane Ian relief efforts in October. Hilary Swift for The New York TimesIn recent weeks, she has gushed over Iowa’s gas station pizza and highlighted her personal connections to South Carolina, the first-in-the-South primary state (she attended the College of Charleston, where she competed on the equestrian team).She has met with local Republican officials and offered public glimpses of family life as the mother of three children. When Mr. DeSantis spoke at a Republican dinner in Ohio last month, Ms. DeSantis joined the trip too, swinging through her hometown, Troy, Ohio, where the family met with the mayor.“She shows the human side of the governor and his personal side,” Mr. Wright said.And she and Mr. DeSantis recently hosted Bob Vander Plaats, an influential social conservative from Iowa, for lunch at the governor’s mansion.“They could free her up to go on her own to represent the governor at different campaign stops where he can’t be,” said Mr. Vander Plaats, citing her “ability to be very poised in front of a crowd.” He recalled that they dined on arugula spring salad, prosciutto-wrapped scallops with green beans and a strawberry fruit salad dessert.Mr. DeSantis met Jill Casey Black, a local news reporter at the time, at a driving range complex in Florida, he wrote in his recent book, “The Courage to Be Free.” They were married at Walt Disney World, years before Mr. DeSantis went to war with Disney. (“Casey’s family was what one might call a family of Disney enthusiasts,” he wrote.)Casey DeSantis built a career as a television personality in Florida, though that background has not stopped her from echoing Mr. DeSantis in lashing the “woke corporate media.” Ms. DeSantis with the crowd at an event for Iowa Republicans this month in Cedar Rapids.Haiyun Jiang/The New York Times“She’s keenly aware of public-facing events, the news cycle, optics,” said Stephen Lawson, who served as Mr. DeSantis’s spokesman during his 2018 race for governor. “So much of who he is and where he’s come from and his story centers around her, and I think she’ll continue to play a pivotal role in how that story unfolds.”“She is his primary sounding board,” he added.In that 2018 contest, she narrated an ad that highlighted Mr. DeSantis’s fealty to President Donald J. Trump by showing him encouraging his young child to “build the wall” out of blocks.Last year, she recorded an emotional direct-to-camera spot, her voice wavering as she described how her husband had helped her through cancer.She also promoted a video that cast his political rise as divinely inspired.Ms. DeSantis has also been linked to political drama, and some have questioned the scope of her portfolio in office, wondering whether she has too much influence inside the governor’s insular inner circle.“She assumes authority that she does not have,” said Mac Stipanovich, a Republican-turned-independent who served as a longtime Florida strategist and lobbyist, though he said he was sharing his impressions rather than firsthand knowledge. “From whence came this woman’s strategic political genius?”“People would always question, who is the closest person to Ron, who is somebody who can get his ear?” added Nikki Fried, now the chairwoman of the Florida Democratic Party and a former agriculture commissioner who ran unsuccessfully for governor in the Democratic primary last year. The only name that ever came back, she said, “was Casey’s.”Lindsey Curnutte, a spokeswoman for the DeSantis team, did not respond to a request for comment.But Representative Jared Moskowitz, a Florida Democrat who worked with the DeSantises as Florida’s director of emergency management, said he had found Ms. DeSantis to be someone who was receptive to ideas and whose “door was always open.”“The first lady, who has a significant background in communications, comes into a room and really just captivates,” said Mr. Moskowitz, who is supporting President Biden’s re-election bid. There is a long history of politicians navigating the complexities of family members’ involvement in their campaigns or administrations, including Bill and Hillary Clinton and Vice President Kamala Harris, whose sister was a key adviser during her presidential primary campaign.In New York City, Chirlane McCray was the closest adviser to her husband, Bill de Blasio, as he ran for mayor and then during his time at City Hall, an arrangement that at times stoked controversy.In an interview, Mr. de Blasio — a Democrat who is “energetically” supporting Mr. Biden — defended the art of the political power couple, saying that “when it feels natural, it’s kind of irreplaceable.”“You need someone who understands your goals, your motivations, what you can handle, what you can’t, all that, and that’s all subsumed in a spouse under good conditions,” Mr. de Blasio said.But he acknowledged that, depending on the couple, spouse-advisers could also be “too close to the situation.”“There’s a huge tradition of spouses being very protective and defensive for their loved one in office,” he said. “Sometimes that can create a blindness or a kind of knee-jerk reaction, or a sense of vengeance that is not always productive.”“It can be a beautiful model, it can be a powerful model,” he added, “or it can really backfire.”Nicholas Nehamas More

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    ‘All hat, no cattle’: Ron DeSantis, the ‘anti-woke’ Florida governor running for president

    The official Florida governor’s website invites visitors to “Meet Governor DeSantis”. But anyone who clicks on that option is greeted with the message “Governor Ron DeSantis Biography – coming soon”, along with his photo and a big white space.DeSantis’s admirers project on to that blank page the ideal of a strong chief executive, “anti-woke” warrior and consistent election winner. His detractors fill the vacuum with warnings that the Florida governor represents “Trump 2.0”, “Trump with a brain” and “Trump without the circus”.Six months ago DeSantis was being hailed as the future of a Republican party tired of former US president Donald Trump’s losing streak. He had offered blueprints for beating Democrats in elections and for exporting a rightwing agenda nationwide: “Make America Florida.”But after filing papers with the Federal Election Commission on Wednesday to seek the 2024 Republican presidential nomination, DeSantis still has everything to prove about his readiness for the ultimate stage.Florida political insiders suggest that he is undercooked and will fail the “likability test” – which candidate would you rather have a beer with?“I have been saying DeSantis was an overpriced political stock for a year and a half,” said Rick Wilson, a Republican strategist who has been involved in more than 30 political campaigns in the state.“This guy is all hat and no cattle. He doesn’t have that natural verbal and political grace that you need to pull off a win against Trump, who is a powerful performer on stage.”DeSantis does have youth on his side. He was born 44 years ago in Jacksonville, Florida, and grew up in Dunedin, a suburb of Tampa, but writes in his book, The Courage to Be Free, that his upbringing reflected his parents’ midwestern working-class background: “This made me God-fearing, hard-working, and America-loving.”In a biographical detail as American as apple pie and sure to resonate in the heartland, the young DeSantis lived and breathed baseball. His team in Dunedin reached the Little League World Series in 1991. He served as captain of the varsity baseball team as an undergraduate at Yale University; his Yale jersey hangs in his office in Florida’s capitol building in Tallahassee.Christian Ziegler, chairman of the Florida Republican party, said: “Even to this day he knows baseball facts when people bring it up. It was interesting being at a stadium with him: someone started talking baseball and he immediately stopped whatever conversation he was having and started rattling off stories about various players.“He’s very passionate about sports and can have great conversations with people around sports as well.”After Yale, DeSantis taught at Darlington school, a private boarding school in Rome, Georgia, in the 2001-02 school year. One former student told the New York Times that he taught civil war history in a way that sounded to her like an attempt to justify slavery.Then, while at Harvard Law School, DeSantis was commissioned as an officer in the navy and, on graduation, joined the judge advocate general corps as an attorney. He was assigned to the military prison camp at Guantánamo Bay in Cuba, where he oversaw the treatment of detainees. Later he was deployed to Iraq to advise a team of Navy Seals.In 2020 DeSantis married Casey Black, a TV reporter, at Disney World (which he now admits is “kind of ironic”, given his subsequent feud with the entertainment company). The couple have three children: Madison, Mason and Mamie. Casey, 42, remains his closest adviser.DeSantis worked briefly as an assistant US attorney in Florida before a successful bid for a House of Representatives seat in 2012. In Congress he helped create the hard-right Freedom Caucus focused on “small government” and implacable opposition to then president Barack Obama.After a short-lived attempt to become a senator, he ran for governor in 2018. He was endorsed by then president Trump, whom he praised on the campaign trail and in a TV advert, and ultimately won by a tight margin. Trump has since taken credit for DeSantis’s victory and accused his fellow Republican of being disloyal for challenging him for the White House.The new governor did not take the narrowness of his victory as a hint that he should seek consensus; instead he centralised power in the governor’s mansion, embraced a pugnacious CEO style and declared that he wants to take “all the meat off the bone”.He has shaped legislation, punished critics, sparred with journalists and filled the state’s courts, offices and boards with allies. Supporters say his no-nonsense, get-things-done style has made Florida boom. Opponents say he has authoritarian impulses and a mean streak a mile wide.The turning point in DeSantis’s political career was the coronavirus pandemic. He opposed many of the policies advocated by the federal government to prevent the spread of Covid. He resisted mask and vaccine mandates and was determined to keep Florida businesses and tourism destinations open during most of the pandemic.His defenders argue that his approach was driven by data and rooted in science because he had primarily been a policy wonk up to that point. But the media backlash helped him find his voice as a mini Trump: an antagonist of “liberal elites” and darling of Fox News but without the rough edges. He was more disciplined and intentional.Ziegler said: “During Covid, he started doing press conferences and the press started pushing back on him. And then he started punching them back – and then, all of a sudden, the public jumped on it, and they loved it that they had a fighter in there for them. I think he took note of that.”DeSantis’s political signature is his foray into the US culture wars, summed up in his proclamation: “Florida is where woke goes to die!” He has led the Republican fightback against what he argues are extreme progressive polices favoured by educators and corporations. He imposed limits on how race, gender identity and sexuality can be taught in schools, forcing some teachers to remove books from their libraries. He banned transgender athletes from playing girls’ and women’s sports.Ziegler believes that DeSantis’s status as a father of young children helps explain his desire to fight for parents’ rights. “This is a guy that always loves being with his kids and his family. He’s either working as governor or he’s out at his kids’ T-ball games and Little League. You don’t hear that. You don’t see that. Frankly, I think he should broadcast that more.”Last year DeSantis won re-election by nearly 20 percentage points in Florida, a one-time battleground state. He has since signed laws banning abortions after six weeks of pregnancy, easing restrictions for people to carry concealed firearms and ending the state’s unanimous jury requirement for death penalty cases.But his battle with the Walt Disney Company over its Florida theme park has unnerved some donors. His mixed messaging on continued US support for Ukraine and reluctance to respond to Trump’s attacks have also called into question his political acumen. He has even been mocked over a report that he ate a chocolate pudding dessert not with a spoon but with three fingers.Now, with Trump surging ahead of him in the polls, other Republican candidates smell blood.DeSantis will be under pressure to make a compelling case as to why he wants to be president. To some, his motivations for entering politics remain nebulous. Ron Klein, a former Democratic congressman from Florida who is chair of the Jewish Democratic Council of America, said: “I never heard the typical thing that I know I presented, and many other people present, about why you did this in the first place.“What was that single issue that drove you out there? What happened in your childhood or something your parents did or some influence around you that got you? I never heard that or saw it. I don’t remember some personal driving story about why he was running for office or why he wanted to be governor of Florida.” More

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    The DeSantis Delusion

    If Ron DeSantis is supposed to be more electable than Donald Trump, why did he sign a ban on most abortions in Florida after six weeks of pregnancy? That’s manna for the Christian conservatives who matter in Republican primaries, but it’s a liability with the moderates and independents who matter after that point. It steps hard on DeSantis’s argument that he’s the version of Trump who can actually beat President Biden. It flattens that pitch into a sad little pancake.If DeSantis is supposed to be Trump minus the unnecessary drama, why did he stumble into a prolonged and serially mortifying dust-up with Disney? Yes, the corporation publicly opposed his “Don’t Say Gay” bill, and that must have annoyed him. He’s easily annoyed. But the legislation was always going to pass anyway, and he indeed got what he substantively wanted, so there was no need to try to punish Disney and supercharge the conflict — except that he wanted to make a big, manly show of his contempt for the mighty Mouse. He wanted, well, drama. So there goes that rationale as well.And if DeSantis, 44, is supposed to be tomorrow’s Trump, a youthful refurbishment of the 76-year-old former president, why does he seem so yesteryear? From his style of hair to his dearth of flair, from his emotional remove to his fugitive groove, there’s something jarringly anti-modern about the Florida governor. He’s more T-Bird than Tesla, though even that’s too generous, as he’s also more sedan than coupe.On Wednesday he’s expected to rev his engine and make the official, anticlimactic announcement of his candidacy for the presidency. I just don’t get it. Oh, I get that he wants to be the boss of all bosses — that fits. But the marketing of DeSantis and the fact of DeSantis don’t square. Team DeSantis’s theory of the case and the case itself diverge. In many ways, he cancels himself out. His is a deeply, deeply puzzling campaign.Which doesn’t mean it won’t be successful. Right around the time Trump was declared the 2016 winner, I exited the prediction business, or at least tried to incorporate more humility into my own storefront, and I humbly concede that I feel no certainty whatsoever about DeSantis’s fate.He has a legitimate shot at the Republican presidential nomination. He absolutely could win the presidency. He governs the country’s third most populous state, was re-elected to a second term there by a nearly 19-point margin, wowed key donors, raised buckets of money and has widespread name recognition. To go by polls of Republican voters over recent months, they’re fonder of him than of any of the other alternatives to Trump. Nikki Haley and Asa Hutchinson would kill to have the kind of buzz that DeSantis has, which mostly tells you how buzzless their own candidacies are.But do Republican voters want an alternative to Trump at all? The polls don’t say so. According to the current Real Clear Politics average of such surveys, Trump’s support is above 55 percent — which puts him more than 35 percentage points ahead of DeSantis. Mike Pence, in third place, is roughly another 15 percentage points behind DeSantis.There’s an argument that Trump’s legal troubles will at some point catch up to him. Please. He’s already been indicted in one case and been found liable for sexual abuse and defamation in another, and his supporters know full well about his exposure in Georgia and elsewhere. The genius of his shameless shtick — that the system is rigged, that everyone who targets him is an unscrupulous political hack and that he’s a martyr, his torture a symbol of the contempt to which his supporters are also subjected — lies in its boundless application and timeless utility. It has worked for him to this point. Why would that stop anytime soon?But if, between now and the Iowa caucuses, Republican voters do somehow develop an appetite for an entree less beefy and hammy than Trump, would DeSantis necessarily be that Filet-O-Fish? The many Republicans joining the hunt for the party’s nomination clearly aren’t convinced. Despite DeSantis’s braggartly talk about being the only credible presidential candidate beyond Biden and Trump, the number of contenders keeps expanding.Haley, Vivek Ramaswamy, Hutchinson and Larry Elder, a conservative talk radio host, have been in the race for a while. Tim Scott filed his paperwork last Friday and made a public announcement on Monday. Pence and Chris Christie are expected to join the fray in the coming days or weeks, and three current governors — Chris Sununu of New Hampshire, Glenn Youngkin of Virginia and Doug Burgum of North Dakota — remain possibilities. That’s one potentially crowded debate stage, putting a premium on precisely the kind of oomph DeSantis lacks. Next to him, Pence sizzles.Most of these candidates are in a pickle similar to DeSantis’s. It’s what makes the whole contest so borderline incoherent. Implicitly and explicitly, they’re sending the message that Republicans would be better served by a nominee other than Trump, but they’re saying that to a party so entirely transformed by him and so wholly in thrall to his populist rants, autocratic impulses, rightward lunges and all-purpose rage that they’re loath to establish too much separation from him. They’re trying to beat him without alienating his enormous base of support by beating up on him. The circus of him has them walking tightropes of their own.And DeSantis has teetered, time and again. His more-electable argument is undercut not only by that Florida abortion law — which, tellingly, he seems to avoid talking about — but also by the measure he recently signed to allow the carrying of concealed firearms in Florida without a permit. That potentially puts him to the right of the post-primary electorate, as do some of the specific details — and the combined force — of legislation that he championed regarding education, the death penalty, government transparency and more. In trying to show the right wing of the Republican Party how aggressive and effective he can be, he has rendered himself nearly as scary to less conservative Americans as Trump is.And as mean. The genius of Scott’s announcement was its emphasis on optimism instead of ire as a point of contrast with Trump, in the unlikely event that such a contrast is consequential. “Our party and our nation are standing at a time for choosing: victimhood or victory?” Scott said. “Grievance or greatness?” Victimhood, grievance — gee, whoever could Scott have in mind? But DeSantis is all about grievance and retribution, and he’s oh so grim. He sent two planeloads of migrants to Martha’s Vineyard. He exults that Florida is “where woke goes to die.” How sunny! It’s the Trump negativity minus the Trump electricity.His assertion that he wants to end Republicans’ “culture of losing” is an anagram for the accusation that Trump has prevented the party from winning, but I doubt the dig will resonate strongly with the Republican base. As Ramesh Ponnuru sagely observed in The Washington Post recently, Trump’s supposed toxicity is a longstanding part of his story and his brand. “For many conservatives,” Ponnuru wrote, “Trump’s 2016 victory reinforced the idea that ‘electability’ is a ploy used by the media and squishy Republicans to discredit candidates who are willing to fight for them.”The campaigns of DeSantis and the other would-be Trump slayers rest on the usual mix of outsize vanity, uncommon ambition and stubborn hopefulness in politicians who reach for the upper rungs.But their bids rest on something else, too — something I share, something so many of us do, something that flies in the face of all we’ve seen and learned over the eight years since Trump came down that escalator, something we just can’t shake: the belief that a liar, narcissist and nihilist of his mammoth dimensions cannot possibly endure, and that the forces of reason and caution will at long last put an end to his perverse dominance.DeSantis is betting on that without fully and boldly betting on that. It’s a hedged affair, reflecting the fact that it may be a doomed one.I invite you to sign up for my free weekly email newsletter. You can follow me on Twitter (@FrankBruni).The Times is committed to publishing a diversity of letters to the editor. We’d like to hear what you think about this or any of our articles. Here are some tips. And here’s our email: letters@nytimes.com.Follow The New York Times Opinion section on Facebook, Twitter (@NYTopinion) and Instagram. More

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    Ron DeSantis’s Presidential Campaign Is Not Dead Yet

    It’s never a good sign when political analysts are writing “What Went Wrong?” stories about your presidential campaign before it’s announced.Gov. Ron DeSantis of Florida has endured more than his share of pre-mortems as the conventional wisdom has turned decisively against his imminent campaign and his standing has dropped into the teens and low 20s in recent national polls of the Republican primaries from above 30 percent in March.Despite the increasingly loud chorus of doubters the last couple of months, though, the DeSantis bid still has the makings of a strong campaign. In the weeks ahead he could well change the narrative of the 2024 Republican nomination fight from “Trump is burying DeSantis” to “He’s still kicking despite Trump doing everything he can to bury him.”He’ll be lavishly funded; his favorable ratings remain quite high among Republicans; he can draw a crowd; he’ll finally actually be in the race; and perhaps most importantly, it seems he has the correct theory of how to try to topple Trump.We’ve gotten used to the idea of DeSantis running but it’s worth remembering how audacious his campaign is. He’s not in the same position as, say, Nikki Haley, who can duck Trump as much as possible, hope that lightning strikes for her and if it doesn’t, that maybe she’ll still be in Trump’s good graces if he’s the nominee.This evasion isn’t available to DeSantis, whom Trump is already accusing of grooming teenage girls and of maybe being gay. DeSantis is signing up for the possibility of getting his reputation tarnished and his political career forever blighted. A friendly rapprochement is very unlikely at the end. If they do come to terms after a Trump victory, it will surely be humiliating to DeSantis — think of a defeated foreign king being paraded as one of the props in an ancient Roman triumph.And he’s getting in when Trump is once again making his dominant position in the party unmistakable. Earlier this year, it looked as if the 800-pound gorilla had perhaps slimmed down to 400 or 500 pounds, but now he’s clearly back at his accustomed weight.If Trump is clearly the odds-on favorite, though, it’s too early to declare him inevitable, and there is a big element of the party that is still open to someone else, at least in theory. How DeSantis campaigns will matter.At the mechanical level, he’ll need to post a big fund-raising number out of the gate, continue to roll out endorsements by state officials (he’s had impressive hauls in Iowa and New Hampshire), and win the contest for the best talent among activists and organizers while building robust organizations in the early states.None of that is easy, but, with significant backing from Republican donors, it’s doable.More fundamentally, a presidential candidate needs a personal narrative that dovetails with his political message in a way that candidates for lesser offices simply don’t. Without one, they rarely succeed. Barack Obama was a groundbreaking African American candidate for a country that needed the audacity of hope. Donald Trump was the outsider billionaire for a country that needed to be made great again.What is DeSantis? He has spent the last several months talking about his record in Florida more than about himself, which is admirable in a way — but policies don’t tell a story. At the moment, the average Republican knows little or nothing about his Yale baseball career, his military service during the war on terrorism, his wife’s fight against breast cancer or his life as a very busy father of three young children. In a recent trip through Iowa, his wife, Casey, talked in a more personal mode about their life together; there will have to be more of that.Much has been made lately of DeSantis’s standoffishness. Even if this has been exaggerated, there’s no doubt that he isn’t a Bill Clinton-style politician who feeds off people. For him, retail politics is clearly work, and he needs to do it. His team now has him staying after events, to glad-hand. He’ll have to do it wherever he goes, without showing any boredom or irritation, lest he confirm the idea that he lacks a personal touch.He’ll need to plant his feet firmly on tricky issues in a Republican primary: What does he think of the legitimacy of the 2020 election? Where he is now on entitlement reform? Perhaps his worst moment in the pre-announcement phase was his backtracking on a poorly drafted statement calling the Ukraine war “a territorial dispute,” which dismayed both G.O.P. supporters and opponents of large-scale aid to Ukraine.Then, of course, there’s the big, looming question of how to respond to Trump’s attacks. Ignoring them, as DeSantis has mostly done this spring, seems weak; responding risks playing Trump’s game. No Republican has yet figured out this conundrum, with the exception of Gov. Brian Kemp of Georgia.When Trump put a bounty on Kemp’s head for the offense of defying him after the 2020 election, the governor responded deftly. He said that Trump had a beef with him, not the other way around, and when responding to Trump’s claims about the election, did it dispassionately and factually. He survived Trump’s onslaught, but had the advantage of fighting a proxy war in a primary battle on his home turf, rather than running directly against Trump himself.DeSantis would do well to study the Kemp example; while it shows it’s possible to win against Trump, it also underlines that he has to be fought with care to avoid triggering a defensive reaction from his fans. DeSantis won’t and can’t make the totalist case against Trump as unfit to serve that “Never Trump” Republicans and the press might like to hear. But so it is.Much of his anti-Trump case will be based on electability. There’s no doubt that Trump blew a winnable race in 2020 — DeSantis will need to say he really did lose — and had a large hand in the Republican Party’s disappointing midterm last year. In all likelihood, DeSantis would have a much easier time beating Biden than Trump would, based on the generational contrast alone. But there are limits to this argument. Trump is competitive with Biden in polling, and an electability message doesn’t usually move the type of self-identified “very conservative” primary voters DeSantis needs to pry from Trump.The risk to DeSantis is that his candidacy takes on the feel of an establishment front-runner — lots of donor enthusiasm, an electability message — when he’s running from behind against an insurgent populist who happens to have once been president of the United States.To counter that, DeSantis is obviously going to have to retain his hard edge on cultural issues. The continued fight against Disney, which has become a morass, may actually help him: With other candidates effectively taking the side of Disney out of principle or to score points against DeSantis, he can portray himself as the most committed warrior against woke corporations.And he needs to attack Trump from the right, both on the former president’s past record (Anthony Fauci, criminal justice reform, not building the border wall) and on current disputes. Even though it causes agita among some of his big donors, the issue of abortion is a clear opening for DeSantis. Trump is foggy, while DeSantis just signed a six-week ban. He should make maximum use of this contrast, especially in Iowa where social-conservative voters are so important.For all the talk of how DeSantis has modeled his combative political style on Trump, he’s a vastly different politician and character. His approach as a speaker and campaigner is conventional, whereas Trump is outlandish. DeSantis is highly professional, whereas even after being president of the United States for four years, Trump reeks of amateurism. All indications are that DeSantis is a dutiful family man, whereas Trump has been, at best, a playboy and a boor.It may be that Republicans decide that they still want the show that only Trump can provide. If that’s the case, DeSantis and all the other non-Trump candidates will indeed be done. But he’s not dead yet.Rich Lowry is the editor in chief of National Review.The Times is committed to publishing a diversity of letters to the editor. We’d like to hear what you think about this or any of our articles. Here are some tips. And here’s our email: letters@nytimes.com.Follow The New York Times Opinion section on Facebook, Twitter (@NYTopinion) and Instagram. More

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    DeSantis envisions ‘quarter-century’ of far-right majority in the supreme court

    In a speech to Christian media in Orlando, Florida’s governor, Ron DeSantis, envisaged the creation of a “7-2 conservative majority that would last a quarter-century” on the US supreme court should he be elected president next year.Speaking to the National Religious Broadcasters Convention, DeSantis said: “I think if you look over the next two presidential terms, there is a good chance that you could be called upon to seek replacements for Justice Clarence Thomas and Justice Samuel Alito and the issue with that is, you can’t really do better than those two.”Supreme court justices serve for life or until they choose to retire. Thomas, who has rejected calls to resign over his relationship with a Republican mega-donor, is 74. Alito is 73. Both are hard-right figures on a court tipped firmly right, 6-3.But DeSantis also alluded to a chance to replace Sonia Sotomayor, a liberal appointed by Barack Obama who is now 68, or perhaps Elena Kagan, another Obama appointee who is now 63, should he win the White House and serve two full terms.He said: “So it is possible that in those eight years, we have the opportunity to fortify justices … Alito and Thomas as well as actually make improvements with those others, and if you were able to do that, you would have a 7-2 conservative majority on the supreme court that would last a quarter-century.”According to the Washington Post, DeSantis’s comments were met with “raucous applause”.The governor also took a shot at John Roberts, the conservative chief justice who has sided with liberals on key decisions, including the one last year which eliminated federal abortion rights.“If you replace a Clarence Thomas with somebody like a Roberts or somebody like that,” DeSantis said, “then you’re gonna actually see the court move to the left, and you can’t do that.”Under Roberts, the court has moved to the right.Last year, Alito wrote the opinion in Dobbs v Jackson, which removed abortion rights. Thomas wrote the opinion in New York State Rifle and Pistol Association v Bruen, striking down a gun control law in place since 1911.DeSantis, 44, is expected to announce his campaign for the Republican presidential nomination this week.Donald Trump, 76, is the clear frontrunner to face President Joe Biden, who is 80 and beat Trump in 2020. On Monday, however, Fox News reported that 100 Trump White House alumni have formed a pro-DeSantis group called the Eight-Year Alliance.DeSantis is preparing to launch a campaign fueled by hard-right state legislation. Notable policies have included a crackdown on the teaching of LGBTQ+ issues and of race in US history, legislation targeting trans people in public life, a loosening of gun control laws and a six-week abortion ban.skip past newsletter promotionafter newsletter promotionMany observers say that record may prove too extreme for voters in a presidential election.On abortion rights, for example, public opinion is consistently against the kind of extreme bans recently passed in Republican states.In Orlando, the Post said, DeSantis “promoted the six-week abortion ban he helped enact this year … a divisive topic he tends to brush past, even with staunchly conservative audiences”.The governor’s comments were “brief”, the Post said. But when he said his ban was meant to “protect an unborn child that has a detectable heartbeat”, he was “drowned out by extended cheers”.Gynecologists say fetuses do not have heartbeats at six weeks, a stage at which many women do not know they are pregnant.In Orlando, DeSantis said his ban was “the right thing to do”. More

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    DeSantis’s $13.5m police program lures officers with violent records to Florida

    Numerous police officers lured to new jobs in Florida with cash from Governor Ron DeSantis’s flagship law enforcement relocation program have histories of excessive violence or have been arrested for crimes including kidnapping and murder since signing up, a study of state documents has found.DeSantis, who is expected to launch his campaign for the 2024 Republican presidential nomination this week, has spent more than $13.5m to date on the recruitment bonus program, which he touted in 2021 as an incentive to officers in other states frustrated by Covid-19 vaccination mandates.“This will go a long way to ensuring we can have the best and the brightest filling our law enforcement ranks,” Florida’s Republican attorney general, Ashley Moody, said in April last year as DeSantis announced one-time $5,000 bonuses for new recruits.However, among the almost 600 officers who moved to Florida and received the bonus – or were recruited in state – are a sizable number who either arrived with a range of complaints against them, or have since accrued criminal charges, the online media outlet Daily Dot has discovered.They include a former trainee deputy with the Escambia county sheriff’s office charged with murdering her husband; an officer with the Miramar police department fired for domestic battery and kidnapping; and a former member of the New York police department (NYPD) who was hired by the Palm Beach police department having once been accused of an improper sexual proposition.That officer, named by the Daily Dot as Daniel Meblin, was also part of a $160,000 settlement by the NYPD for violence at a 2020 protest against the deaths of Breonna Taylor and George Floyd in which officers were accused of beating Black males without provocation.A Palm Beach police spokesperson told the Daily Dot that Meblin – who had complaints against him including abuse of authority and sexually propositioning a teenager – had disclosed his background during the hiring process, according to the NYPD watchdog 50-a.org.He has been an “exemplary” officer since he was hired in October 2022, the same month he left the NYPD, the spokesperson said, while denying a request to allow Meblin to be interviewed.The Daily Dot compiled its report from state records it obtained from the Florida department of economic opportunity through a Freedom of Information Act request. The undated document lists payments of more than $8.8m split between 1,310 newly hired officers, with most receiving $6,693.44 from the signing-on and additional bonuses.In a press release earlier this month, DeSantis announced the program had since grown to more than 2,000 officers, with a parallel rise in cost to more than $13.5m.“To date, 595 law enforcement recruits from 49 states and US territories have relocated to Florida, including more than 215 recruits from California, Texas, New York, and Pennsylvania,” the statement said.For its report, the Daily Dot matched information from the 50-a and NYPD databases, as well as published media reports, to officers’ names listed by the state.It says it uncovered “an exodus” of officers to Florida law enforcement agencies from the NYPD in the wake of a backlash against the department for its brutal handling of racial justice protests in 2020 after the murder of George Floyd by a Minneapolis police officer.Among them were at least two dozen officers whose names matched those on the NYPD’s civilian complaint review board database, including some who, according to those complaints, “unlawfully pepper sprayed, assaulted, and pointed their firearms at suspects, as well as used chokeholds and offensive language regarding race and ethnicity”.A civil rights lawsuit filed in 2018 against former NYPD sergeant Haitham Hussameldin alleged the officer used physical violence against a teenager on her way to school. Hussameldin, now employed by Florida’s Manapalan police department, accrued six formal complaints, including “multiple allegations of abuse of authority and overuse of physical force” in New York, the Daily Dot said. All the complaints were withdrawn or unsubstantiated.Another former New York officer now employed in Florida was involved in two deaths, one of which led to a $100,000 civil settlement, the Daily Dot reported. And in October 2022, the Apopka police department hired as an officer Justin Burgos, 19, the son of a retired NYPD deputy inspector, who a year earlier was charged with reckless endangerment, reckless driving and obstruction of governmental administration for driving his car into protesters in Manhattan calling for the firing of an officer accused of beating a Black suspect.None of the police agencies contacted for comment responded, other than the Palm Beach department, the Daily Dot reported. DeSantis’s office did not return a request for comment from the Guardian. More

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    NAACP says Florida is ‘actively hostile’ to minorities and issues travel warning

    The National Association for the Advancement of Colored People has issued a travel advisory for the state of Florida, calling the state “actively hostile” to minorities as Florida’s conservative government limits diversity efforts in schools.In a Saturday press release, the civil rights organization better known as the NAACP said the travel warning comes as Florida’s governor, Ron DeSantis, “attempts to erase Black history and to restrict diversity, equity, and inclusion programs in Florida schools”.“Before traveling to Florida, please understand that the state of Florida devalues and marginalizes the contributions of, and the challenges faced by African Americans and other communities of color,” the advisory said.Under DeSantis, Florida’s department of education has restricted classroom material covering race, gender, sexuality and other identities. The state’s education department has also prohibited mathematics textbooks and other material for a range of reasons, including alleged inclusion of critical race theory.DeSantis last week signed legislation banning diversity, equity and inclusion initiatives in public colleges and universities.In January, Florida rejected an advanced placement (AP) course in African American studies by the College Board, the company that oversees AP classes that can be used for college credit and standardized testing in the US. DeSantis said the proposed course violated Florida’s ban on “critical race theory”, signed by DeSantis last year, and “lacked educational value”.Critics say that such laws supported by DeSantis are discriminatory and a threat to democracy.“Let me be clear – failing to teach an accurate representation of the horrors and inequalities that Black Americans have faced and continue to face is a disservice to students and a dereliction of duty to all,” the NAACP’s president, Derrick Johnson, said in the advisory.Prof Kimberlé Crenshaw is a leading voice and scholar of critical race theory, which explores systemic racism within US legal institutions. Crenshaw was one of several authors and academics edited out of the College Board’s AP African American studies course amid Florida’s rejection of the course.Crenshaw told the Guardian in a March interview that laws against Black history in Florida and elsewhere were the “tip of the iceberg” of conservative efforts to roll back progressivism and push the US towards authoritarianism.“Are [schools] on the side of the neo-segregationist faction? Or are [they] going to stick with the commitments that we’ve all celebrated for the last 50, 60 years?” asked Crenshaw, referring to progress made on equal opportunities since the 1960s.“The College Board fiasco, I think, is just the tip of the iceberg. There are a lot of interests that have to make this decision,” she said.skip past newsletter promotionafter newsletter promotionOther groups have also warned against travel to Florida. Equality Florida, an LGBTQ+ advocacy group, issued a travel advisory in April because of laws targeting LGBTQ+ rights, the Washington Post reported.In a separate advisory, the Florida Immigrant Coalition said “traveling to Florida is dangerous”, warning that people of color, international travelers and those with an accent faced a higher risk of racial profiling and harassment.The NAACP previously issued travel warnings in 2017 for Missouri over the death of a Black man in a jail and racist threats going unchecked on college campuses in that state, Time reported. Black drivers in Missouri were also stopped 75% more than white drivers, according to a 2016 report from the state attorney general’s office that the advisory referenced.The Guardian could not reach a DeSantis spokesperson for immediate comment.But DeSantis’s press secretary, Jeremy Redfern, responded to the NAACP travel advisory announcement on Twitter, the Post reported.Redfern replied to the announcement with a gif of DeSantis saying: “This is a stunt. If you want to waste your time on a stunt, that’s fine. But I’m not wasting my time on your stunts. OK?” More