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      In South Texas, Hispanic Republicans Try to Cement the Party’s Gains

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      Conservative Hispanic leaders, especially women, are ascendant in the Rio Grande Valley, where Republicans are trying to forge lasting bonds with voters who swung sharply to the right in 2020.McALLEN, Texas — The front door of the Hidalgo County Republican Party’s office is covered with photographs of high-profile politicians in the party: Gov. Greg Abbott, Senator John Cornyn and former President Donald J. Trump. Nearly all of them are white men.Step inside, and you’ll see a bulletin board with pictures of local Republican leaders: Adrienne Pena-Garza, Hilda Garza DeShazo, Mayra Flores. Nearly all of them are Hispanic women.Hispanic Republicans, especially women, have become something of political rock stars in South Texas after voters in the Rio Grande Valley shocked leaders in both parties in November by swinging sharply toward the G.O.P. Here in McAllen, one of the region’s largest cities, Mr. Trump received nearly double the number of votes he did four years earlier; in the Rio Grande Valley over all, President Biden won by just 15 percentage points, a steep slide from Hillary Clinton’s 39-point margin in 2016.That conservative surge — and the liberal decline — has buoyed the Republican Party’s hopes about its ability to draw Hispanic voters into what has long been an overwhelmingly white political coalition and to challenge Democrats in heavily Latino regions across the country. Now party officials, including Mr. Abbott, the governor, have flocked to the Rio Grande Valley in a kind of pilgrimage, eager to meet the people who helped Republicans rapidly gain ground in a longtime Democratic stronghold.One of those people, Ms. Pena-Garza, the chair of the Hidalgo County Republican Party, grew up the daughter of a Democratic state legislator. As was common for most Hispanic families in the area, she said, voting for Democrats was a given. But after her father switched parties in 2010, Ms. Pena-Garza soon followed, arguing that Democrats had veered too far to the left, particularly on issues like abortion and gun control.“Politics down here did scare me because you didn’t go against the grain,” she said. “If someone’s going to tell you: ‘Oh, you’re brown, you have to be Democrat,’ or ‘Oh, you’re female, you have to be a Democrat’ — well, who are you to tell me who I should vote for and who I shouldn’t?”Ms. Pena-Garza said she was called a coconut — brown on the outside, white on the inside — and a self-hating Latino, labels that have begun to recede only in recent years as she meets more Hispanic Republicans who, like her, embrace policies that they view as helping small business owners and supporting their religious beliefs.Now, she says, the political choice is a point of pride.“You can’t shame me or bully me into voting for a party just because that’s the way it’s always been,” she said.Monica De La Cruz-Hernandez, a Republican, is running against Representative Vicente Gonzalez, the Democrat who represents McAllen, in 2022.Verónica G. Cárdenas for The New York TimesOne of the lingering questions of the 2020 election is just what drove this region — and other heavily Hispanic areas of the country — toward Republicans. The shift appeared to be particularly acute among women who call themselves conservative, according to a post-mortem analysis by Equis Labs, a Democratic-aligned research firm that studies Latino voters.Conversations with voters and activists in Hidalgo County suggested that there is not one answer but many: Women who staunchly oppose abortion voted for the first time; wives of Border Patrol agents felt convinced the Trump administration was firmly on their side; mothers picked up on the enthusiasm for Republicans from friends they knew through church or their children’s school.For many voters in the region, there is a profound sense of cynicism — a feeling that things will not change no matter who is charge. The border, after all, has been the site of a humanitarian crisis under both Democrats and Republicans. Nearly everyone here knows both undocumented immigrants and Border Patrol agents, occasionally even within the same family. And for many here, law enforcement remains one of the easiest paths to the middle class, and Republicans have portrayed national Democrats as hostile toward the police.Both Republicans and Democrats are likely this year to start funneling far more money into the region, where enthusiasm for the G.O.P. in 2020 was not limited to Mr. Trump. For the first time in recent history, a Republican came close to defeating the Democratic incumbent in Texas’ 15th Congressional District, which includes most of Hidalgo County and runs north of McAllen up to San Antonio.In next year’s race for the seat, the Republican candidate, Monica De La Cruz-Hernandez, is again challenging Representative Vicente Gonzalez, a Democrat — but they may be competing on different political terrain if the district’s “bacon strip” shape is altered in redistricting later this year.At the local Lincoln Reagan Republican dinner in March, Mr. Abbott rallied support for Ms. De La Cruz-Hernandez and encouraged other women like her to come into the G.O.P. fold, speaking in glowing terms about their political potential and saying he had “never been as impressed” with the leadership of a county party.“I’ve never been onstage with so many accomplished, articulate Latinas as I have been tonight with this group of ladies,” he told an enthusiastic crowd. “This is amazing. If I were the Democrats, I would be very afraid right now, because there is a storm coming, a storm that is going to win Hidalgo County. I wanted to be here in person, wanted to say thank you.”“You will knock that damn door down,” Mr. Abbott added. “You will shape and reshape politics in the Lone Star State.”Jessica Villarreal said she had no desire to be politically active while she served in the Army, but now considers herself a faithful Republican and is considering a run for elected office.Verónica G. Cárdenas for The New York TimesLike many of her supporters, Ms. De La Cruz-Hernandez first registered as a Democrat, largely, she said, so she could vote in local primary elections.“That was just what you do,” she said. She added that while she could not recall ever having voted for a Democrat for president, she had hesitated to voice her political views publicly, fearing that it could hurt her insurance business. “But I never understood the Democratic values or message being one for me,” she said. “And I am convinced that people here have conservative values. That is really who the majority is.”During her last campaign, Ms. De La Cruz-Hernandez relied heavily on local efforts, drawing little attention from the national Republican Party in a race she lost by just three points. Now she is focusing early on building support from donors in Washington. Already, the Democratic Congressional Campaign Committee has named Mr. Gonzalez a “Frontline” member, an indication that it views him as one of the most endangered House Democrats. And in March, the National Republican Congressional Committee put Mr. Gonzalez on its 2022 “Exit List” and began airing ads against him.In an interview, Mr. Gonzalez primarily attributed the closeness of his race last year to the lack of Democratic in-person campaigning amid the coronavirus pandemic, and the high turnout to the particular phenomenon of Mr. Trump, rather than a long-term shift.“For the Republicans to think that there is some dramatic change, that they should pour attention and money into this district, I think they will be sadly mistaken,” he said. “But I am taking nothing for granted.”People waved signs supporting former President Donald J. Trump in McAllen last month.Verónica G. Cárdenas for The New York TimesLike other Democrats along the Texas border, Mr. Gonzalez has tried to distance himself from national Democrats; this year he asked Mr. Biden to rescind an executive order to temporarily stop new fracking on federal lands. Last month, he traveled to the border with the Problem Solvers Caucus, a bipartisan congressional group, and he has urged top Biden administration officials to come to the region.“We’re conservative Democrats down here,” he said. “We support a lot of international trade, we’re an agricultural community, we’re Catholic, we work in the oil fields, we’re avid gun collectors.”He added: “I think that’s pretty distinguishable from the rest of the Democratic Party. We can’t just assume that all Hispanics are going to stick with Democrats.”Mr. Gonzalez also attributed the shift toward Republicans in his district in part to misinformation, particularly on YouTube and other forms of social media. And some first-time Republican voters appeared to be swayed by false conspiracy theories.Elisa Rivera, 40, said she had voted for Mrs. Clinton in 2016, but did not understand the fierce reaction against Mr. Trump.“I was following along the family tradition, my dad is a hard-core Democrat, my father was really for unions, and I thought the Democrats defended the union,” Ms. Rivera said, before adding: “But then I started to research myself and found out the Democrats are supporting witchcraft and child trafficking and things like that, things that get censored because they get labeled conspiracy theory.”Other right-leaning Hispanic voters described a simple ideological shift.Mayra Rivera said her politics do not fit in a neat box.Verónica G. Cárdenas for The New York TimesAs a child, Mayra Rivera, 42, worked in the fields with her parents, who arrived in the United States through the bracero program, which brought farmworkers to the country from Mexico. When her family struggled financially, she would walk door to door selling cupcakes. The first few times she voted, Ms. Rivera cast her ballot for Democrats. Even now, she said, her politics do not fit in a neat box.“My family doesn’t come from money, I have friends who are undocumented, I support medical cannabis,” she said. “But I definitely think Democrats are pushing free everything, giving the message that there’s no value in your hard work, and that’s not something I can believe in.”Like Ms. Rivera, Jessica Villarreal, 33, was only an occasional voter, and she had no desire to be politically active while she served in the Army. But now she considers herself a faithful Republican and is considering a run for elected office.“There are more of us who realize our beliefs are Republican, no matter what we’ve been told in the past,” Ms. Villarreal said. “I am a believer in God and the American dream, and I believe the Republican Party represents that.” More

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      Eric Adams Endorsed by Top Bronx Leader, Giving Him Lift With Latinos

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      The endorsement from Ruben Diaz Jr., the Bronx borough president, could help Mr. Adams reach Latino and Bronx voters in the New York City mayor’s race.When Ruben Diaz Jr. dropped out of the New York City mayor’s race last year, his decision surprised many. He had the support of the powerful Bronx Democratic Party, an alliance with Gov. Andrew M. Cuomo and strong ties to Latino voters.But Mr. Diaz, the Bronx borough president, still can influence the race: His endorsement became one of the most coveted in the contest — potentially carrying weight in the Bronx and among Latino voters, who make up roughly one-fifth of Democratic primary voters.On Monday, Mr. Diaz will announce that he is endorsing Eric Adams, the Brooklyn borough president, boosting Mr. Adams’s hopes of trying to assemble a diverse coalition to defeat Andrew Yang, the former presidential hopeful.“There have been so many issues where I witnessed firsthand how much Eric loves New York, but also how critical it is to have someone who has the life experience of a New Yorker to help inform them about how to fight for all New Yorkers,” Mr. Diaz said in an interview.Mr. Diaz, who is of Puerto Rican descent, said that his trust in Mr. Adams was built over a two-decade relationship, and recalled how they met in 1999 at a rally in the Bronx after the police killing of Amadou Diallo, a young Black man whose death became a rallying cry for changes to the Police Department.His endorsement follows other prominent Latino leaders who have backed Mr. Adams: Fernando Ferrer, the former Bronx borough president who twice ran for mayor, and Francisco Moya, a city councilman from Queens. None of the leading Democratic mayoral candidates is Latino or has strong roots in the Bronx.Latino voters could be a major factor in the Democratic primary and Mr. Diaz’s endorsement could be significant, said Bruce Gyory, a Democratic strategist who published a lengthy piece this month examining the demographics in the race.“If you take that endorsement and put resources and energy and outreach behind it, it could become an inflection point for reaching that fifth of the vote that is Hispanic,” he said.With Mr. Yang leading in the limited polling available, Mr. Adams has tried to consolidate support beyond his base in Brooklyn. Mr. Adams was endorsed by six elected officials in Queens last week, and declared himself the “King of Queens.”Mr. Adams said in an interview that Mr. Diaz’s endorsement was important for the coalition he was building in Brooklyn, Queens and the Bronx. He said he believed his campaign would speak to Latino voters.“Public safety, employment, and having affordable housing and a solid school system — these are my messages I’ve been saying for the last 35 years,” he said.Mr. Adams said he would get that message out through ads and mailers in the coming weeks. Mr. Adams had the most money on hand of any candidate as of the last filing date: more than $7.5 million. He has not yet bought any advertising time on television, but was shooting an ad on Saturday.All of the mayoral front-runners have been courting Latino leaders. Mr. Yang was endorsed by Representative Ritchie Torres of the Bronx, the first openly gay Afro-Latino member of Congress.Scott M. Stringer, the city comptroller, has ties to the Latino community through his stepfather and was endorsed by Representative Adriano D. Espaillat, the first Dominican immigrant to be elected to Congress. Maya Wiley, a former counsel to Mayor Bill de Blasio, was endorsed by Representative Nydia Velázquez, the first Puerto Rican woman to serve in Congress.Asked if Mr. Adams was the strongest candidate to beat Mr. Yang, Mr. Diaz said Mr. Adams was the best person to be mayor, but still chided Mr. Yang for leaving the city during the pandemic for his second home in New Paltz, N.Y.“This is the time when New York needs someone to run the city, not run from the city,” Mr. Diaz said.County party leaders are not officially endorsing in the Democratic primary. The Bronx Democratic Party, which is led by Jamaal Bailey, a state senator, has not made an endorsement, and neither has the Brooklyn Democratic Party, though its leader, Rodneyse Bichotte Hermelyn, a state assemblywoman, endorsed Mr. Adams.The city has never had a Latino or Hispanic mayor — except for John Purroy Mitchel, who served a century ago and whom some consider the first Hispanic mayor because he descended from Spanish nobility.In the mayor’s race this year, Dianne Morales, a former nonprofit executive who is of Puerto Rican descent, is running as a Democrat. Fernando Mateo, a restaurant operator and advocate for livery drivers who was born in the Dominican Republic, is running as a Republican. More

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      The ‘New Redlining’ Is Deciding Who Lives in Your Neighborhood

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      If you care about social justice, you have to care about zoning.Housing segregation by race and class is a fountainhead of inequality in America, yet for generations, politicians have been terrified to address the issue. That is why it is so significant that President Biden has proposed, as part of his American Jobs Act, a $5 billion race-to-the-top competitive grants program to spur jurisdictions to “eliminate exclusionary zoning and harmful land use policies.”Mr. Biden would reward localities that voluntarily agree to jettison “minimum lot sizes, mandatory parking requirements and prohibitions on multifamily housing.” The Biden administration is off to an important start, but over the course of his term, Mr. Biden should add sticks to the carrots he has already proposed.Although zoning may seem like a technical, bureaucratic and decidedly local question, in reality the issue relates directly to three grand themes that Joe Biden ran on in the 2020 campaign: racial justice, respect for working-class people and national unity. Perhaps no single step would do more to advance those goals than tearing down the government-sponsored walls that keep Americans of different races and classes from living in the same communities, sharing the same public schools and getting a chance to know one another across racial, economic and political lines.Economically discriminatory zoning policies — which say that you are not welcome in a community unless you can afford a single-family home, sometimes on a large plot of land — are not part of a distant, disgraceful past. In most American cities, zoning laws prohibit the construction of relatively affordable homes — duplexes, triplexes, quads and larger multifamily units — on three-quarters of residential land.In the 2020 race, Mr. Biden said he was running to “restore the soul of our nation,” which had been damaged by President Donald Trump’s embrace of racism. Removing exclusionary barriers that keep millions of Black and Hispanic people out of safe neighborhoods with strong schools is central to the goal of advancing racial justice. Over the past several decades, as the sociologist Orlando Patterson has noted, Black people have been integrated into the nation’s political life and the military, “but the civil-rights movement failed to integrate Black Americans into the private domain of American life.”Single-family exclusive zoning, which was adopted by communities shortly after the Supreme Court struck down explicit racial zoning in 1917, is what activists call the “new redlining.” Racial discrimination has created an enormous wealth gap between white and Black people, and single-family-only zoning perpetuates that inequality.While exclusionary zoning laws are especially harmful to Black people, the discrimination is more broadly rooted in class snobbery — a second problem Mr. Biden highlighted in his campaign. As a proud product of Scranton, Pa., Mr. Biden said he would value the dignity of working people and not look down on anyone. The elitism Mr. Biden promised to reject helps explain why in virtually all-white communities like La Crosse, Wis., efforts to remedy economic segregation have received strong pushback from upper-income whites, and why middle-class Black communities have sometimes shown fierce resistance to low-income housing.If race were the only factor driving exclusionary zoning, one would expect to see such policies most extensively promoted in communities where racial intolerance is highest, but in fact the most restrictive zoning is found in politically liberal cities, where racial views are more progressive. As Harvard’s Michael Sandel has noted, social psychologists have found that highly-educated elites “may denounce racism and sexism but are unapologetic about their negative attitudes toward the less educated.” Class discrimination helps explain why, despite a 25 percent decline in Black-white residential segregation since 1970, income segregation has more than doubled.By addressing a problem common to America’s multiracial working class, reducing exclusionary barriers could also help promote Mr. Biden’s third big goal: national unity. Today, no two groups are more politically divided from each other than working-class whites and working-class people of color. For centuries, going back to Bacon’s Rebellion in 1676, right-wing politicians have successfully pitted these two groups against each other, but every once in a while, America breaks free of this grip, and lower-income and working-class people of all races come together and engage in what the Rev. William Barber II calls “fusion politics.”It happened in 1968, when Mr. Biden’s hero Robert Kennedy brought together working-class Black, Latino and white constituencies in a presidential campaign that championed a liberalism without elitism and a populism without racism. It happened again in 1997 and 2009 in Texas, when Republican legislators representing white working-class voters and Democrats representing Black and Hispanic constituencies came together to support (and then to defend) the Texas top 10 percent plan to admit the strongest students in every high school to the University of Texas at Austin, despite the opposition of legislators representing wealthy white suburban districts that had dominated admissions for decades. And a similar coalition appears to be coming together in California, over the issue of exclusionary zoning. State Senator Scott Wiener, who has been trying to legalize multifamily living spaces, told me that Republican and Democratic legislators representing working-class communities have supported reform, while the opponents have one thing in common: They represent wealthier constituents who “wanted to keep certain people out of their community.” More

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      If You Care About Social Justice, You Have to Care About Zoning

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      The Biden administration is off to a good start on housing, but there is much more it could be doing.Housing segregation by race and class is a fountainhead of inequality in America, yet for generations, politicians have been terrified to address the issue. That is why it is so significant that President Biden has proposed, as part of his American Jobs Act, a $5 billion race-to-the-top competitive grants program to spur jurisdictions to “eliminate exclusionary zoning and harmful land use policies.” Mr. Biden would reward localities that voluntarily agree to jettison “minimum lot sizes, mandatory parking requirements, and prohibitions on multifamily housing.” The Biden administration is off to an important start, but over the course of his term, Mr. Biden should add sticks to the carrots he has already proposed.Although zoning may seem like a technical, bureaucratic and decidedly local question, in reality the issue relates directly to three grand themes that Joe Biden ran on in the 2020 campaign: racial justice, respect for working-class people and national unity. Perhaps no single step would do more to advance those goals than tearing down the government-sponsored walls that keep Americans of different races and classes from living in the same communities, sharing the same public schools and getting a chance to know one another across racial, economic and political lines.Economically discriminatory zoning policies — which say that you are not welcome in a community unless you can afford a single-family home, sometimes on a large plot of land — are not part of a distant, disgraceful past. In most American cities, zoning laws prohibit the construction of relatively affordable homes — duplexes, triplexes, quads and larger multifamily units — on three-quarters of residential land.In the 2020 race, Mr. Biden said he was running to “restore the soul of our nation,” which had been damaged by President Donald Trump’s embrace of racism. Removing exclusionary barriers that keep millions of Black and Hispanic people out of safe neighborhoods with strong schools is central to the goal of advancing racial justice. Over the past several decades, as the sociologist Orlando Patterson has noted, Black people have been integrated into the nation’s political life and the military, “but the civil-rights movement failed to integrate Black Americans into the private domain of American life.”Single-family exclusive zoning, which was adopted by communities shortly after the Supreme Court struck down explicit racial zoning in 1917, is what activists call the “new redlining.” Racial discrimination has created an enormous wealth gap between white and Black people, and single-family-only zoning perpetuates that inequality.While exclusionary zoning laws are especially harmful to Black people, the discrimination is more broadly rooted in class snobbery — a second problem Mr. Biden highlighted in his campaign. As a proud product of Scranton, Pa., Mr. Biden said he would value the dignity of working people and not look down on anyone. The elitism Mr. Biden promised to reject helps explain why in virtually all-white communities like La Crosse, Wis., efforts to remedy economic segregation have received strong pushback from upper-income whites, and why middle-class Black communities have sometimes shown fierce resistance to low-income housing.If race were the only factor driving exclusionary zoning, one would expect to see such policies most extensively promoted in communities where racial intolerance is highest, but in fact the most restrictive zoning is found in politically liberal cities, where racial views are more progressive. As Harvard’s Michael Sandel has noted, social psychologists have found that highly-educated elites “may denounce racism and sexism but are unapologetic about their negative attitudes toward the less educated.” Class discrimination helps explain why, despite a 25 percent decline in Black-white residential segregation since 1970, income segregation has more than doubled.By addressing a problem common to America’s multiracial working class, reducing exclusionary barriers could also help promote Mr. Biden’s third big goal: national unity. Today, no two groups are more politically divided from one another than working-class whites and working-class people of color. For centuries, going back to Bacon’s Rebellion in 1676, right-wing politicians have successfully pitted these two groups against each other, but every once in a while, America breaks free of this grip, and lower-income and working-class people of all races come together and engage in what the Rev. William Barber II calls “fusion politics.”It happened in 1968, when Mr. Biden’s hero, Robert Kennedy, brought together working-class Black, Latino, and white constituencies in a presidential campaign that championed a liberalism without elitism and a populism without racism. It happened again in 1997 and 2009 in Texas, when Republican legislators representing white working-class voters and Democrats representing Black and Hispanic constituencies came together to support (and then to defend) the Texas top 10 percent plan to admit the strongest students in every high school to the University of Texas at Austin, despite the opposition of legislators representing wealthy white suburban districts that had dominated admissions for decades. And a similar coalition appears to be coming together in California, over the issue of exclusionary zoning. State Senator Scott Wiener, who has been trying to legalize multifamily living spaces, told me that Republican and Democratic legislators representing working-class communities have supported reform, while the opponents have one thing in common: They represent wealthier constituents who “wanted to keep certain people out of their community.”Taking on exclusionary zoning also begins to address two other challenges the Biden administration has identified: the housing affordability crisis and climate change. Economists from across the political spectrum agree that zoning laws that ban anything but single-family homes artificially drive up prices by limiting the supply of housing that can be built in a region. At a time when the Covid-19 pandemic has left many Americans jobless and people are struggling to make rent or pay their mortgages, it is incomprehensible that ubiquitous government zoning policies would be permitted to make the housing affordability crisis worse by driving prices unnaturally higher. More

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      Trump’s Latino Support Was More Widespread Than Thought, Report Finds

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      While Latinos played a major role in Democratic victories last year, Donald Trump’s outreach to them proved successful in states around the country, not just in certain geographic areas.Even as Latino voters played a meaningful role in tipping the Senate and the presidency to the Democrats last year, former President Donald J. Trump succeeded in peeling away significant amounts of Latino support, and not just in conservative-leaning geographic areas, according to a post-mortem analysis of the election that was released on Friday.Conducted by the Democratically aligned research firm Equis Labs, the report found that certain demographics within the Latino electorate had proved increasingly willing to embrace Mr. Trump as the 2020 campaign went on, including conservative Latinas and those with a relatively low level of political engagement.Using data from Equis Labs’ polls in a number of swing states, as well as focus groups, the study found that within those groups, there was a shift toward Mr. Trump across the country, not solely in areas like Miami or the Rio Grande Valley of Texas, where the growth in Mr. Trump’s Latino support has been widely reported.“In 2020, a segment of Latino voters demonstrated that they are more ‘swing’ than commonly assumed,” the report stated.Ultimately, Mr. Trump outperformed his 2016 showing among Latino voters, earning the support of about one in three nationwide, even as Joseph R. Biden Jr. won those voters by a roughly two-to-one margin over all, according to exit polls.All told, close to 17 million Latino voters turned out in the general election, according to a separate analysis published in January by the U.C.L.A. Latino Policy & Politics Initiative. That represented an uptick of more than 30 percent from 2016 — and the highest level of Latino participation in history.With the coronavirus pandemic and the related economic downturn taking center stage on the campaign trail, Equis Labs found that many Latino voters — particularly conservatives — had focused more heavily on economic issues than they had four years earlier. This helped Mr. Trump by putting the spotlight on an issue that was seen as one of his strong suits and by drawing some attention away from his anti-immigrant language.In focus groups, Equis Labs’ interviewers noticed that Mr. Trump’s history as a businessman was seen as a positive attribute by many Latino voters, who viewed him as well positioned to guide the economy through the pandemic-driven recession. Partly as a result, the analysis found, many conservative Latino voters who had been hanging back at the start of the campaign came around to supporting him.Driving up turnout among low-propensity voters — something that Senator Bernie Sanders had sought to do during his campaign for the Democratic nomination — did not necessarily translate into gains for Democrats in the general election, the study found. People who were likely to vote generally grew more negative on Mr. Trump’s job performance over the course of 2020, but among those who reported being less likely to participate in the election, his job approval rose.This finding is likely to fuel hand-wringing among Democratic strategists who worried that Mr. Biden had not done enough to court skeptical Latino voters ahead of November.The movement toward Mr. Trump appeared mostly “to be among those with the lowest partisan formation,” the analysts wrote. “We know enough to say these look like true swing voters. Neither party should assume that a Hispanic voter who cast a ballot for Trump in 2020 is locked in as a Republican going forward. Nor can we assume this shift was exclusive to Trump and will revert back on its own.”Chuck Coughlin, a Republican pollster in Arizona, said he was unsurprised by the results of the Equis Labs report, given what he said had been a concerted effort by the Trump campaign to win Latino support.“You saw it in the rallies out here,” he said. “They did a rally down in Yuma. They did a rally at the Honeywell plant out here. All of those featured Hispanic small-business owners. They were working that crowd.”He said the Trump campaign’s messaging on economic and social issues had resonated for many Latino voters, particularly older ones. “They’re pro-business, they’re pro-gun, they don’t like higher taxes, they don’t trust the government,” he said. “It’s the same constituency that you see among Anglo Trump voters.”While the report didn’t closely analyze voters by their nations of origin, it did demonstrate that Mr. Trump’s relative success among Latino voters compared with four years earlier was not limited to areas with large populations of Cuban-Americans, Venezuelan-Americans and other demographics that have typically trended more conservative.Carmen Peláez, a playwright and filmmaker in Miami who helped lead the campaign group Cubanos con Biden, said that after the election, many observers had sought to ascribe Mr. Trump’s improvement among Florida Latinos to a shift among Cuban-Americans in the southern part of the state.The findings from Equis Labs validated her experience last year, she said, which showed that Latinos of all nationalities had been targeted online with advertisements and messages that scared them away from Democrats.“People love blaming the Cubans, but you can’t just blame the Cubans,” she said. “There is a cancer in our community, and it’s disinformation, and it’s hitting all of us.”Ms. Peláez said Democrats had habitually taken Latino voters for granted by mistakenly assuming that they knew those voters’ political habits and attitudes. Cuban-Americans, for example, are often painted with a broad brush as conservative.“It was assumed all Latinos would be pro-immigration or they were taken for granted because they were assumed to be a lost vote,” she said. “There’s never a lost vote if you are really willing to engage. But willing to engage means setting aside your own prejudices.” More

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      It’s Not Too Early to Start Courting Latino Voters

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      Democrats will need their votes to keep control of the Senate and House after the midterms.Latino voters helped deliver the presidency to Joe Biden in 2020 by securing key victories in Arizona, Georgia, Nevada, Pennsylvania and Wisconsin. But Latino voters also moved an average of 9 percentage points from Democrats to Republicans in the 2020 elections compared with 2016.In places like Miami-Dade County in Florida and the Rio Grande Valley in Texas, that swing spiked to over 20 points. What’s more, seven of the 14 House seats that switched from Democratic to Republican control were in majority-minority districts, many of which had large Latino populations.As we now look ahead to the midterms, it’s likely that many close races will run through states and districts with large Latino populations. Democrats would do well to address their Latino vote problem if they want to keep control of the Senate and House.To understand why Democrats lost congressional races that they should have handily won, my organization Solidarity Strategies took a deeper look at key areas of concern from the general election. We focused on Miami-Dade County and five Texas border counties where Latinos make up a majority of the population.In Florida, Mr. Biden’s campaign, congressional candidates and Democratic super PACs set a state record for campaign spending. In the final 30 days before the general election, combined they spent over $14 million on Spanish-language radio and TV in Miami, according to Federal Election Commission reports. But by then, well over half of Latino voters in Miami had cast their ballots.By contrast, the Trump campaign maintained a consistent line of communication with, and outreach to, the Latino community that went beyond TV advertising starting two years before the 2020 election. Its Spanish-language strategy included in-person canvassing, mail, digital advertising, newspaper ads and a network of influencers who spread disinformation and echoed Donald Trump’s talking points on digital media. The misinformation they peddled was not rebutted by the Democrats until it was too late in the election cycle to make a difference.Many of the same patterns played out in Texas. In the last 60 days before the elections, Democratic candidates and super PACs spent nearly $2 million on advertising in the two Spanish-language media markets in the Rio Grande Valley. While Republicans spent a mere $33,000 in those markets during the same period, they went on to outperform Democrats in these densely Latino counties. This was no stroke of luck, but rather the result of a massive voter mobilization effort a decade in the making.Since the 2000s, organizations like the Libre Initiative, a Latino conservative advocacy group within the Koch political network, have been working tirelessly to promote conservatism in Hispanic communities. Through them, the G.O.P. has built support while providing resources to the Latino community. For example, the Libre Initiative offers English courses, economic empowerment sessions and pathways to citizenship to immigrants throughout the South and Southwest. It also helps them study for driver’s license exams, citizenship tests and the G.E.D.Come election year, Republicans coordinated an aggressive social media campaign, accompanied by canvassing programs, and hosted car parades with well over 500 cars in Texas. They didn’t need to empty their wallets in the final weeks before the elections because they had maintained a constant drumbeat of communication in the area for months.Grass-roots organizations like Lucha did the same for Democrats in states like Arizona. It is among the network of organizations that have put in the work to turn the rising number of Latinos in the state into a force for change. For over a decade, they have campaigned, marched, protested and knocked on doors to organize voters on issues like immigration. They also helped deliver the Latino vote to Mr. Biden in the general election.This brings us to the next problem: Latinos in the Rio Grande Valley are working middle class and rely heavily on jobs in oil and gas plants, border security and other government agencies. The narrative that Democratic candidates spun about immigration reform and eliminating fossil fuels fell flat with these voters.There was no lack of money raised and spent on congressional races nationally. In fact, Democratic candidates, party committees and super PACs out raised and out spent Republicans in almost every race Democrats lost to Republicans in 2020. Yet it is evident that their outreach in these communities was not thoughtful. A cluster of Spanish-language TV ads late in the game will not turn out voters.Super PACs raised and spent over $1 billion on independent expenditures by October 15, 2020. According to Federal Election Commission reports, over 99 percent of that money went through firms that are majority-white owned, and less than 2 percent of it went to Latino-led super PACs. There were few if any people in the room who could point out flaws in the messaging or imagery used in the ads these firms produced.We need to prioritize Latino voters as we do white swing voters, and use every tool at our disposal to initiate and nurture a thoughtful conversation. Democrats then have got to get their message in front of Latinos before they cast ballots, not after. They must work to build trust now, so they can ask for their votes later.The political consulting and campaigning industry has historically been run by white establishment consultants who don’t come from our community. That needs to change. Hiring diverse staff members and consultants to run campaigns, make budgetary decisions, develop regional messaging and flag messaging errors and inconsistencies would be a critical step forward. The Democratic Party and its super PACs should be restructured to include more Latinos in leadership and decision-making positions.If you don’t invest in Latino voters early, don’t be surprised when they don’t show up for you.Chuck Rocha (@ChuckRocha) is the founder of Solidarity Strategies and the president of Nuestro PAC.The Times is committed to publishing a diversity of letters to the editor. We’d like to hear what you think about this or any of our articles. Here are some tips. And here’s our email: letters@nytimes.com.Follow The New York Times Opinion section on Facebook, Twitter (@NYTopinion) and Instagram. More

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      Democrats Are Anxious About 2022 — and 2024

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      AdvertisementContinue reading the main storyOpinionSupported byContinue reading the main storyDemocrats Are Anxious About 2022 — and 2024The fretting starts with the party’s declining share of the Hispanic vote, but it doesn’t end there.Mr. Edsall contributes a weekly column from Washington, D.C. on politics, demographics and inequality.March 10, 2021Credit…Chip Litherland for The New York TimesIn the wake of the 2020 election, Democratic strategists are worried — very worried — about the future of the Hispanic vote. One in 10 Latinos who supported Hillary Clinton in 2016 switched to Donald Trump in 2020.Although the Hispanic electorate is often treated as a bloc, it is by no means a monolith. It is, in fact, impossible to speak of “the Hispanic vote” — in practice it is variegated by region, by country of origin, by ideology, by how many generations have lived in the United States, by depth of religiosity (and increasingly denomination), as well as a host of other factors.From 1970 to 2019, the number of Latinos in the United States increased from 9.6 million to 60.6 million, according to Pew Research. The number is projected by the census to reach 111.2 million, or 28 percent of the nation’s population, by 2060.Public Opinion Strategies, which conducts surveys for NBC News/Wall Street Journal, provided me with data on presidential voting from 2012 to 2020 that show significant Republican gains among the roughly 30 percent of Black and Hispanic voters who self-identify as conservative.From 2012 to 2020, Black conservatives shifted from voting 88-7 for the Democratic candidate to 76-17. Black conservative allegiance to the Democratic Party fell by less, from 75 percent Democratic, 9 percent Republican to 71 percent Democratic, 16 percent Republican.The changes in voting and partisan allegiance, however, were significantly larger for self-identified Hispanic conservatives. Their presidential vote went from 49-39 Democratic in 2012 to 67-27 Republican in 2020. Their partisan allegiance over the same period went from 50-37 Democratic to 59-22 Republican.The 2020 expansion of Republican voting among Hispanics and Asian-Americans — and to a lesser extent among African-Americans — deeply concerns the politicians and strategists seeking to maintain Democratic control of the House and Senate in 2022, not the mention the White House in 2024.The defection of Hispanic voters, together with an approximately 3 point drop in Black support for Joe Biden compared with Hillary Clinton, threatens a pillar of Democratic competitive strength, especially among Black men: sustained high margins of victory among minority voters whose share of the population is enlarging steadily.The increased level of support for the Republican Party among minority voters has raised the possibility that the cultural agenda pressed by another expanding and influential Democratic constituency — well-educated, young activists with strongly progressive views — is at loggerheads with the socially conservative beliefs of many older minority voters — although liberal economic policies remain popular with both cohorts. This social and cultural mismatch, according to some observers, is driving a number of minority voters into the opposition party.Joshua Estevan Ulibarri, a partner in the Democratic polling firm, Lake Research, argues that a substantial number of Latinos do not view themselves as people of color, reject a political alliance based on that bond and “want to be seen as white or as part of the mainstream.”Ulibarri emailed me to say that he believes that “Hispanics see what white America has done to Black America, and the backlash leads to more G.O.P. votes.”In shifting their vote from Democratic to Republican, Ulibarri contends, “it is not just partisan identity they are shedding, but also some racial identity as well.” In the past, “they may have been conservative and Latino, but you were Latino first and the way you were treated as a group and discriminated against trumped some ideology. Now, less so.”The Democratic Party, Ulibarri said, is responsible in part for the losses it has suffered:It is not just conservative men who have drifted away from Democrats. More and more younger people are identifying less with my party not because they are Republican or conservative, but because Democrats do not keep their word; Democrats are weak. And who wants to align with the weak?Ian F. Haney López, a law professor at Berkeley, who wrote about the danger to the Democrats of Hispanic defections in a September 2020 Times oped, expanded his argument in an email on the Lake Research study of Hispanic voters, which found most Latinos fell into three categories.The first, roughly a quarter of the Hispanic population, is made up of those who self-identify as people of color, according to the study, “as a group that, like African Americans, remains distinct over generations.” More

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      ¿Por qué los hombres latinos votan por los republicanos?

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