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      While Democrats Debate ‘Latinx,’ Latinos Head to the G.O.P.

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      Democrats working to save their slim majority in the House in November’s elections have been sounding alarm bells lately over research showing that Republican attacks on culture-war issues are working, particularly with center-left, Hispanic and independent voters. Hispanic voters, many of us alienated by progressive labels and mottos like “Latinx” and “defund the police,” have been drifting rightward as Donald Trump marginally increased the G.O.P. Hispanic vote share in 2016 and again in 2020 — a phenomenon, it should be noted, that goes beyond Mr. Trump or any individual campaign.Democrats now understand that they are losing support among Hispanics on culture as well as pocketbook issues, leaving little in the message arsenal for the party’s candidates to use to stanch what appears to be a long-term bleed.The Democrats’ problems with Hispanics are especially glaring when you consider that Republicans are not exactly flawless when it comes to appealing to these voters. Both parties have committed a mind-boggling form of political malpractice for years: They have consistently failed to understand what motivates Hispanic voters, a crucial and growing part of the electorate.As the growth of the Hispanic eligible electorate continues to outpace other new eligible voting populations, the caricatures and stereotypes of “Hispanic issues” are proving further and further removed from the experience of most Hispanics. Yet, for all the hype and spin about Republican gains with Hispanic voters, the rightward shift of these voters is happening despite Republicans’ best efforts, not because of them.In the eyes of some on the American right, Hispanics are hyper-religious Catholics or evangelicals, entrepreneurial, anti-communist, social conservatives reminiscent of the ethnic white voters of yesteryear. To some on the left, we’re seen as angry, racially oppressed workers of the cultural vanguard who want to upend capitalism while demanding open borders. While none of these caricatures are accurate, in them there are enough grains of truth to lull self-righteous partisans on both sides into believing that they may be on the winning side of the emerging ethnically pluralistic American majority.In our current era of negative partisanship, voters are as often motivated to oppose the party they dislike or view as extreme as they are to support the party with which they align. Latinos, of course, are no different, and it is at the cultural extremes where Democrats face the greatest threat to losing what they have long viewed as the foundational base of their long-term majority prospects. As “culture” grows as a proxy for “race,” the electoral math for Democrats will most likely get bleaker as political campaigns continue as referendums on “critical race theory” and “defunding the police.” It will be worse still if Hispanics increasingly do not view themselves as an aggrieved racial minority.This understanding will help determine which party controls Congress and the White House, beginning with the 2022 midterms. Under newly drawn district lines, four of the most competitive House seats will have Hispanic populations of at least 38 percent and are in California, Texas, New Mexico and Colorado. Additionally, Hispanic voters will be essential components of Senate and other statewide contests in Arizona and Nevada. The Latino voters in these states and districts are important for both parties. As the Democratic Party drifts away from its working-class roots and emphasizes cultural issues, Republicans are well positioned to pick up these politically untethered voters and with them the reins of power.The recent debate over the term “Latinx” symbolizes the cultural alienation of institutions far removed from the realities of life for an overwhelming number of working-class Hispanics. “Latinx” was created as a gender-neutral alternative term in Spanish, a gendered language, that refers to males as “Latino” and females as “Latina’.”Commonly used by media, political and academic elites as a sign of gender inclusivity, it is virtually nonexistent in the communities it refers to. In 2020 Pew Research revealed that only 3 percent of Latinos use the term, while 9 percent of white liberals think it is the most appropriate term to use. In fact, only 14 percent of Latinos with just a high school degree or less had even heard of it.This was not a sign of intolerance but rather was emblematic of one class with the luxury of being consumed with such matters trying to impose their values on working-class families trying to keep up with paying the rent on Friday. Members of the Democratic Party don’t just live in a distinct cultural bubble removed from the realities of their blue-collar counterparts, they are so removed from the rapidly growing Hispanic working class that many of them are now literally speaking a different language.The growing cultural divide in America, in which Hispanics appear to be increasingly turned off by progressive mottos and movements, is linked to the education divide in America between college-educated and noncollege-educated voters of all ethnicities. According to Pew Research, Republicans increasingly dominate in party affiliation among white noncollege voters, who make up 57 percent of all G.O.P. voters. This in a country where 64 percent of voters do not have a college degree.The Democratic Party is losing its brand among white, working-class voters and Hispanics. This is especially pronounced among Hispanic men and Hispanic noncollege-educated voters, who are trending more Republican, just as their white noncollege-educated peers are. Latinos are increasingly voting similarly to noncollege whites, perhaps because they don’t view themselves all that differently from them. Pew Research studies on Hispanic identity have shown that fully half of the country’s Hispanics view themselves as “a typical American”; fewer responded as identifying as “very different from a typical American.”For all the discussion about diversity within the Latino community, and the now-trite adage that the community is not ‘‘monolithic,’’ in fact what unites most Hispanics is that they are an important share of the blue-collar noncollege-educated work force, and their presence in the labor force is only growing. The “essential workers” of the pandemic are disproportionately Black and Latino, and as a decidedly younger demographic, Hispanic workers are filling the roles of manufacturing, agricultural and construction trades in states with large Hispanic populations.Democrats have increasingly become a party shaped by and reliant upon white voters with college degrees. Compared with 40.1 percent of white adults age 25 and older, only 18.8 percent of Latino adults in this age group have a bachelor’s degree. Latinos are, and increasingly will be, a key part of the blue-collar work force of the future and their politics are reflecting that.From 71 percent support for President Barack Obama in 2012 to 66 percent for Hillary Clinton and 59 percent for Joe Biden in 2020, Democrats find themselves slowly but measurably losing hold of Latinos, the fastest-growing segment of the electorate. As Latino voters grow in number in key battleground states, they are increasingly rejecting the minority construct promulgated by the media, academia and Democratic politicians and consultants.The party that is able to express the values of a multiethnic working class will be the majority party for the next generation. As we continue to watch the country’s culture war increasingly divided by education levels, it is quite likely that Latino voters will continue to trend, even if marginally, into the ranks of Republican voters. The country stands on the precipice of a significant political shift. As President Ronald Reagan once quipped, quoting a Republican sheriff nominee, “I didn’t leave the Democratic Party, the Democratic Party left me.”Mike Madrid is an expert in Latino voting trends, was a visiting professor at the University of Southern California, where he taught “Race, Class and Partisanship,” and is on the board of directors of the League of Minority Voters.The Times is committed to publishing a diversity of letters to the editor. We’d like to hear what you think about this or any of our articles. Here are some tips. And here’s our email: letters@nytimes.com.Follow The New York Times Opinion section on Facebook, Twitter (@NYTopinion) and Instagram. More

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      Why Republicans in Nevada Are Targeting Senator Catherine Cortez Masto’s Seat

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      Seizing on signs that suggest Democrats are losing support among Hispanic voters nationwide, Republicans are targeting Senator Catherine Cortez Masto’s seat.When Senator Catherine Cortez Masto and her allies unveiled their first paid ads of the 2022 election cycle, the Nevada Democrat’s intended audience was clear: the state’s quarter-of-a-million Latino voters, a critical swing vote.Majority Forward, the nonprofit arm of the Senate Democratic super PAC, has a Spanish-language ad called “Siga Protegiendo” — “Keep Protecting” — airing on Telemundo in Las Vegas. It hails Cortez Masto for her work as Nevada attorney general and in the Senate to “fight sex trafficking rings” and “protect our children.”Another ad, titled “Led the Fight,” shows Cortez Masto speaking with Gladis Blanco, a Las Vegas hotel worker.“When Covid first hit, there was a lot to worry about,” Blanco says as she wheels a cart of clean towels down a hallway. “My first priority was keeping my family safe, and I was very worried about making a living.”“In times like that,” she added, “you want someone looking out for you. That’s what Catherine Cortez Masto did.”It’s hardly the first time Nevada Democrats have made the Latino community a priority. In many ways, the state’s Latino voters are the backbone of the political machine built by Harry Reid, the Nevada senator and former majority leader who died in December. Nevada’s economy is powered by tourism, and the state’s powerful service-sector unions are closely intertwined with Latino politics.Allies of Cortez Masto, the first Latina to serve in the U.S. Senate, also insist that it’s not usual to communicate this early in an election cycle with Latino voters. Their experience, they say, shows the importance of making persuasive arguments to the Hispanic community throughout a campaign — and not just toward the end.A Guide to the 2022 Midterm ElectionsMidterms Begin: The Texas primaries officially opened the 2022 election season. See the full primary calendar.In the Senate: Democrats have a razor-thin margin that could be upended with a single loss. Here are the four incumbents most at risk.In the House: Republicans and Democrats are seeking to gain an edge through redistricting and gerrymandering, though this year’s map is poised to be surprisingly fairGovernors’ Races: Georgia’s contest will be at the center of the political universe, but there are several important races across the country.Key Issues: Inflation, the pandemic, abortion and voting rights are expected to be among this election cycle’s defining topics.“Nevada’s a state where you need a bilingual strategy,” said Arturo Vargas, the chief executive of the NALEO Educational Fund, a national civic engagement organization. He noted that service-industry workers had suffered heavily during the Great Recession, and again during the height of the coronavirus pandemic, when Las Vegas casinos were forced to shut down their operations. He said it made sense for Democrats to speak to their economic concerns.But Republicans now sense an opportunity to peel away many of those votes, and in ways that could have national political reverberations. Some data in the latest Wall Street Journal poll suggest why. According to the poll, Republicans enjoy a 9-point advantage over Democrats in the so-called congressional generic ballot among Latino voters — meaning that, by a 9 percentage-point margin, respondents said they would prefer to elect a Republican to Congress.There are reasons to be skeptical of these specific numbers: The poll sampled only 165 Latino voters, and the margin of error was plus or minus 7.6 percentage points. And Latino voters are hardly a monolith — the anti-socialism messages that have appealed to Cuban Americans in Florida differ widely from the jobs and health care-themed proposals that are effective with Mexican Americans elsewhere.Plenty of other data suggests Democrats ought to be concerned, however. John Anzalone, a Democratic pollster who helped to conduct The Journal’s poll and a previous one in December, has called Hispanics “a swing vote that we’re going to have to fight for.”Last year, a study by the Democratically-aligned firm Equis Labs found that Democrats had lost support among key Latino communities during the 2020 election. In 2020, exit-poll data showed that Donald Trump had made gains among Latino voters in Nevada specifically, even as he lost the state in that year’s presidential election. And more recently, our colleague, Jennifer Medina, reported that the shift toward Republicans among Latino voters in South Texas has continued.“It’s not in question whether the Democrats are going to get a majority of the Hispanic vote in 2022 and 2024,” said Fernand R. Amandi, a managing partner of the Miami-based polling firm Bendixen and Amandi. “The problem for Democrats is they keep leaking oil against Republicans, and that is a trend that I think has been borne out over the last five years.”Republican challenger seeks Latino voteAdam Laxalt, a former Nevada attorney general whose campaign has the backing of both Donald Trump and Senator Mitch McConnell, launched “Latinos for Laxalt” in an effort to appeal to Hispanic voters.Bridget Bennett for The New York TimesThe bigger problem for Cortez Masto may be the low approval ratings of President Biden, which are dragging Democrats down with voters in general.Public polls of the Senate race put her ahead of her likely opponent, Adam Laxalt, a former state attorney general and the scion of a Nevada political dynasty. But even in one January survey, showing Cortez Masto up 9 points over Laxalt in a head-to-head matchup, registered voters said they disapproved of Biden’s performance, 52 percent to 41 percent.Last week, the Laxalt campaign — which has the backing of both Trump and Mitch McConnell, the Senate minority leader — launched “Latinos for Laxalt” in an effort to appeal to Hispanic voters. Cortez Masto’s allies have made sure to use Spanish-language criticism by Latinos against Laxalt — what they say is just smart, hard-nosed campaigning.The Democratic Party in Nevada is also suffering from an unusual schism. In effect, the party has split in two between a group aligned with former allies of Reid, the late senator, and a smaller faction led by allies of Senator Bernie Sanders, the Vermont progressive.The state’s top Democrats — including Cortez Masto, Senator Jacky Rosen and Gov. Steve Sisolak — are all working through a new entity called Nevada Democratic Victory, which is coordinating field operations and other statewide campaign spending with the Democratic National Committee in Washington.It’s not completely clear what role the official Nevada State Democratic Party will play in the 2022 midterms. That group, which is led by Judith Whitmer, a Sanders ally, announced it had just half a million dollars on hand at the outset of the campaign season — money that it, nonetheless, said would be used to “mount a huge field campaign.” And while Cortez Masto’s allies insist that everything is running smoothly and that any tensions between the two groups have been ironed out, several also confess to having little idea of what the state party is doing.The Cortez Masto campaign says it is taking no community in the state for granted, and is simply continuing the senator’s longstanding efforts to engage with an important constituency that was hit hard by the economic disruptions of the last few years.“While Senator Cortez Masto continues to build on her strong record of fighting for the Latino community in Nevada, Adam Laxalt continues to show he can’t be trusted,” Josh Marcus-Blank, a spokesman for the Cortez Masto campaign, said in a statement.Vargas, the head of the NALEO Educational Fund, said that mobilizing Latino voters, especially younger voters, will be a critical factor in November. His group has projected that turnout among Latinos will grow by 5.8 percent in Nevada during the 2022 midterms, but he declined to speculate as to which party might benefit.“In the past, we’ve seen Latino voters express greater support for some candidates at the national level, but then it plummeted with other candidates,” he said. “The most recent election did suggest that, but it takes more than one election to determine a trend.”What to read President Biden said the United States would strip Russia of normal trade relations, joining the European Union and other allies in doing so, Ana Swanson reports. Keep up with our live coverage of Russia’s invasion of Ukraine.A well-timed congressional endorsement by Nikki Haley in her home state of South Carolina created some distance from Donald Trump, even as she was embracing him at the same time. Jonathan Weisman reports.The Democratic National Committee is expected to work on the sequence of presidential primary states. Astead W. Herndon reports.viewfinderJudge Ketanji Brown Jackson, President Biden’s Supreme Court nominee, met with Senator Cory Booker at his office in Washington on Tuesday.Michael A. McCoy for The New York TimesLayers of historyOn Politics regularly features work by Times photographers. Michael A. McCoy captured the photo above on Tuesday, as Senator Cory Booker met with Judge Ketanji Brown Jackson, Biden’s Supreme Court nominee, in his office. Here’s what McCoy told us about capturing that moment:I was amazed by his book collection (and his Star Wars collection). One book was called Picturing Frederick Douglass, who was the most photographed person in the 19th century. I moved to the right side of Booker’s office, and once I was there, I saw how Jackson and Booker were speaking next to that photograph of Frederick Douglass. There were so many layers on top of layers in that photo. If it weren’t for Frederick Douglass, there would be no Cory Booker, Ketanji Brown Jackson, Mike McCoy, or anyone else of color who works in politics. My body, my soul — that picture just caught me.Thanks for reading. We’ll see you on Monday.— Blake & LeahIs there anything you think we’re missing? Anything you want to see more of? We’d love to hear from you. Email us at onpolitics@nytimes.com. More

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      Some Texas Hispanics Drawn to Republicans Share Immigration Grievances

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      Former President Donald J. Trump’s brand of populism has been widely viewed as an appeal to white voters. But similar grievances have resonated in the Rio Grande Valley in a profound way.BROWNSVILLE, Texas — Mayra Flores, the daughter of Mexican immigrants, has done much of her campaigning in South Texas in Spanish. She has heard one phrase repeatedly from voters as she and other candidates try to become the first Republicans to represent the Rio Grande Valley in Congress.¿Y nosotros?And what about us?“I hear every day that they’re tired — they feel that there is so much attention and help being given to the immigrants,” Ms. Flores said. “The attention’s on all these illegal immigrants, and not on them.”Grievance politics, it turns out, translates.Donald J. Trump’s brand of populism has been widely viewed as an appeal to white voters: Republicans around the country continue to exploit the fear that the left is attacking religious values and wants to replace traditional white American culture with nonwhite multiculturalism. But similar grievances have resonated in the Rio Grande Valley in a profound way, driving the Republican Party’s successes in a Democratic stronghold where Hispanics make up more than 90 percent of the population.The difference is in the type of culture believed to be under assault. Democrats are destroying a Latino culture built around God, family and patriotism, dozens of Hispanic voters and candidates in South Texas said in interviews. The Trump-era anti-immigrant rhetoric of being tough on the border and building the wall has not repelled these voters from the Republican Party or struck them as anti-Hispanic bigotry. Instead, it has drawn them in.“Our parents came in a certain way — they came in and worked, they became citizens and didn’t ask for anything,” said Ramiro Gonzalez Jr., a 48-year-old rancher from Raymondville, on the northern edge of the Rio Grande Valley. “We were raised hard-core Democrats, but today Democrats want to give everything away.”Ramiro Gonzalez Jr., a rancher in Raymondville, is among Latino conservatives who are reshaping South Texas politics.Jason Garza for The New York TimesFor years, the Republican primary in the Rio Grande Valley was an afterthought, a sleepy election overshadowed by a Democratic primary that grabbed all the attention and candidates. But this year, in the run-up to the Texas primary election on Tuesday, there has been a flurry of Republican rallies, door-knocking and events, including at the Hispanic community center that the Republican National Committee opened in McAllen four months ago.The Republican gains run far deeper than Mr. Trump and, in some ways, predate him, interviews with Hispanic voters and candidates showed. Republican candidates are building on a decades-long history of economic, religious and cultural sentiment that has veered toward conservatives. George W. Bush performed even better in his 2004 re-election campaign in the region than Mr. Trump did in 2020. Many of those who voted for Hillary Clinton or Barack Obama for president and then flipped for Mr. Trump had previously backed Mr. Bush.For the moment, Republicans in the Rio Grande Valley remain a minority. Last year, a Republican was elected mayor of McAllen, the Valley’s second-most populous city, and a Democratic state lawmaker in Rio Grande City switched to the Republican Party, both of whom earned praise from the Republican governor of Texas, Greg Abbott. But Democrats still dominate the vast majority of local elected offices in the Valley.A sign outside the Republican National Committee’s Hispanic community center in McAllen.Jason Garza for The New York Times“It’s still relatively insignificant, when you look at Democrat versus Republican overall,” said Representative Vicente Gonzalez, a South Texas Democrat who narrowly won his 2020 re-election. He is now running in a redrawn neighboring district and is likely to face Ms. Flores as his Republican opponent in November. Though he said he was confident voters would “come home” to Democrats this fall, Mr. Gonzalez criticized the party for not doing more to focus on the region.A Guide to the Texas PrimaryThe 2022 midterm elections begin with the state’s primary on March 1.Governor’s Race: Gov. Greg Abbott’s rightward shift will face a test in November. His likely challenger, Beto O’Rourke, is haunted by his 2020 presidential bid.Attorney General’s Race: Whether Ken Paxton can survive the G.O.P. primary may be the biggest test yet of Donald Trump’s continued power over voters.A Changing Landscape: Issues like abortion and immigration are driving Hispanic voters in Democratic strongholds to switch parties and prompting liberal candidates to shift tactics.A Deepening Divide: Competitive districts are being systemically erased across the country. Texas is an especially extreme example.New Voting Law: Officials have rejected thousands of absentee ballots based on new requirements, an alarming jump ahead of the primary.“So far I see no action,” Mr. Gonzalez said. “I’ve had to rely on myself, not on the national party coming down here to save us, so in that respect, it’s sad.”For decades, conventional wisdom held that the more Hispanic voters showed up to the polls, the more precarious the political future would be for Republicans. But the inverse has lately been reshaping South Texas politics: As tens of thousands of new voters have gone to the polls, Republicans have gained more than Democrats. In Hidalgo County, which includes McAllen, Mr. Trump received nearly twice as many votes in 2020 as he did four years earlier.Mr. Trump’s performance in these border counties was one of the big surprises of 2020, rattling Democrats who had assumed that Trump’s anti-immigrant rhetoric would alienate Latinos. In this year’s midterm elections, South Texas is the setting for the only competitive House race in the state, and both parties now consider Hispanic voters across the country a potentially decisive swing vote.At a dinner for Ms. Flores’ campaign at Don Chucho Tacos y Tequilas in the border city of Brownsville, her supporters began with a prayer and the pledge of allegiance to the Texas flag. They wore wide-brimmed cowboy hats and red MAGA caps. They applauded when the mariachis took the stage — and when Ms. Flores introduced her husband, an off-duty Border Patrol agent.“We’ve been voting California values, Austin values, but not South Texas values,” Ms. Flores told the crowd. She added, speaking the Spanglish so prevalent in the region, “Spread the chisme. Somos Americanos.” Spread the word. We are Americans.“This,” she continued, “is our country.”“I want to bring God back into politics,” said Luis Cabrera, the pastor of City Church in Harlingen, Texas.Jason Garza for The New York Times‘We feel under attack’Pastor Luis Cabrera, 44, remembers the fear in his parents’ eyes when they fled Nicaragua in 1979, in the midst of the Sandinista revolution.His father, a lawyer for the ousted president, received death threats and after obtaining visas from the American embassy there, the family left nearly all they had behind, flying with $10,000 in cash on a flight to Washington, D.C. Eventually, Mr. Cabrera’s father found work as an immigration paralegal in Houston, and then took the family to the Rio Grande Valley.Now, Mr. Cabrera runs City Church, a small congregation in a former warehouse in the border city of Harlingen. He estimates that his church is 96 percent Hispanic, and 100 percent Republican.“The people coming now seem to be less willing to work and are more dangerous compared to how it used to be,” Mr. Cabrera said. “I’m not saying all of them, but trust me, there’s a lot of people who are crossing this border and they don’t care about this country. They want to just commit crime. They want to just come make money the wrong way. They don’t want the American dream.”The Rio Grande Valley lies at the southeast corner of the U.S.-Mexico border, an amalgam of dozens of small cities and towns across four counties, a mix of recently developed strip malls and centuries-old ranch land. The Stars and Stripes and other flags fly from the back of large pickup trucks and flagpoles installed on front yards. The vast majority of the Valley’s nearly 1.4 million residents speak Spanish and have ties to Mexico. Pockets of deep poverty remain, and residents have long viewed Border Patrol and other law enforcement jobs as a reliable path to the middle class. For all the talk by Republicans of border chaos and of dangerous migrants, crime in McAllen is at a historic low.Mr. Cabrera sells T-shirts at the entrance of his church.Jason Garza for The New York TimesThe gulf between the undocumented Central American migrants crossing the border and the Latino residents of the Valley is deep and wide.Many residents are Mexican Americans who have lived in the region for four or five generations, or proudly proclaim their parents and grandparents came to the United States legally. They know both Border Patrol agents and undocumented Mexican immigrants who have lived and worked in border cities for years. Those who are Republicans say they do not see their views on immigration as hypocritical or anti-Hispanic. Instead, they see themselves as a bulwark for law and order. A few thousand Border Patrol agents live and work in the region, many of them Hispanic, adding to a pro-law enforcement ethos that shows up in churches, schools and local politics.“We’re in a war — a war of ideas,” said Jessica Martinez, 33, a Brownsville stay-at-home mother who said she had never voted until she cast a ballot for Mr. Trump in 2020, after she grew frustrated with the relentless outrage against him from liberals. “That’s how we as Christians see it. We feel under attack.”In Harlingen, Mr. Cabrera turned the entrance of the church into a retail space. He displays and sells T-shirts reading Make America Godly Again and Make America Repent. For years, he said, he avoided speaking about politics from the pulpit. But in the last year he has hosted several Republican leaders at the church, including Mr. Abbott.“I want to bring God back into politics,” Mr. Cabrera said. “And so that’s what I’m doing.”‘I worry about our values’Joe Cadriel, a 57-year-old veteran of the gulf war’s Desert Storm and a retired social worker, has rarely placed campaign advertisements on his front lawn. But he made an exception for Ms. Flores, the Brownsville Republican running for Congress.Mr. Cadriel and his wife, Diana, a retired educator, both voted for Hillary Clinton in 2016, and then cast their ballots for Mr. Trump four years later, convinced that he would best protect the southern border, a mere 10 miles from their Weslaco home.The couple grew up in the Rio Grande Valley as children of conservative Democrats, and they harbored a proud independent streak. Mr. Cadriel has been infuriated by illegal immigration for as long as he can remember — he said he once left a job because he felt too angry seeing food stamps and other benefits going to children of unauthorized immigrants.“I’m OK with people coming in saying I’m going to do something productive,” Mr. Cadriel said. “But that wasn’t what was happening. You’d have these people claiming they needed food stamps for their children, but their children were babies, so who do you think was benefiting from it? They were just trying to take advantage.”Joe and Diana Cadriel of Weslaco, Texas, voted for Hillary Clinton in 2016 and Donald Trump in 2020.Jason Garza for The New York TimesThe Cadriels equate walking away from the Democratic Party with getting an education, not from college courses or books, but from conservative media and scripture. A retired educator and churchgoing Catholic, Ms. Cadriel, 57, slowly began to feel that her family’s traditional values were under attack. She stopped watching Good Morning America and The View in favor of Fox News.“I worry about where we’re headed, about what will and won’t be allowed,” she said. “I worry about our values.”Republican candidates like Ms. Flores hope to capitalize on the Cadriels and other former Democrats.Ms. Flores’ parents worked as migrant farmworkers, moving each year to pick cotton in West Texas. Though her parents were Democrats, Ms. Flores said she was raised with “conservative values” and was drawn to Republicans because of her anti-abortion views. Soon after graduating from South Texas College in 2019, she became involved with the Hidalgo County Republican Party, volunteering as the Hispanic outreach chair while she worked as a respiratory therapist.Ms. Flores’ campaign signs do not mention policy or party, but instead highlight three words: “Dios, familia, patria.” God, family, country. More

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      Progressive Jessica Cisneros Challenges Rep. Cuellar in Texas

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      LAREDO, Texas — Two years ago, a 26-year-old immigration lawyer named Jessica Cisneros came within 3.6 percentage points of pushing out the longtime Democratic congressman here, running aggressively on the progressive vision of the national liberals who had bankrolled her insurgent campaign.This time around, at the ripe age of 28, she’s scorching the already brown earth of South Texas, attacking Representative Henry Cuellar not so much for his conservative policy positions, but for being what she describes as a corrupt politician — rich, out of touch with his poor constituents, and quite possibly a felon.“We’re going after him,” Ms. Cisneros said at a picnic table outside the taqueria next to her campaign headquarters, with the confidence of a seasoned political street fighter. “Everything we’ve been doing has been very intentional.”Texas will kick off the 2022 primary season on Tuesday, launching what promises to be a grueling series of contests that could pull both Democrats and Republicans toward their political extremes, while testing the grips that President Biden and former President Donald J. Trump have over their respective parties.In South Texas, another test is developing over the power of identity politics and whether liberals can answer the fears that conservatives are stoking about “open borders,” “critical race theory” and rising crime. In the primary campaign for Texas’ 28th district, it is Mr. Cuellar’s experience versus Ms. Cisneros’s storytelling: the powerful and connected versus the underdogs, the community, the “pueblo.”There have been many changes here since Ms. Cisneros first challenged Mr. Cuellar, but the most significant may have been the shock for both parties of seeing Hispanic voters lurch toward Mr. Trump in 2020. Zapata County, just south of here, is heavily Latino; Hillary Clinton won it by more than 30 points in 2016, then it went to Mr. Trump by about five points. Ms. Clinton’s 60-point margin in Starr County, which is 96 percent Latino, shriveled to a five-point advantage for Mr. Biden.In response, Ms. Cisneros is running a campaign against the 17-year incumbent that could easily have been engineered by a Republican. She still favors Medicare for All, a $15 minimum wage, more liberal immigration policies and abortion rights, but those have not been her focus.Instead, she has played up her biography and hit Mr. Cuellar hard on rising prices. She has portrayed him as a Washington insider, greasing his pockets with money from big corporations, and presented herself as embodying the struggling community he left behind.“My medicines cost more, insurance more,” intones an older Latina in one of Ms. Cisneros’s most recent ads, as the woman sweeps the stoop of her modest house and laments that nothing has changed in Laredo. “Now it’s food and gas, but we don’t make more. If you ask me, Henry Cuellar has been in Washington too long.”The mysterious raid last month by the F.B.I. of Mr. Cuellar’s Laredo home and campaign office presented a late, potentially devastating twist that seemed to confirm all that Ms. Cisneros had been saying of the congressman — and she pounced on it.Senator Elizabeth Warren of Massachusetts, a fellow progressive, campaigned recently for congressional candidate Jessica Cisneros in San Antonio.Ilana Panich-Linsman for The New York TimesJustice Democrats, the progressive insurgent group that has greatly bolstered her campaign, has piled on with a decidedly nonideological advertisement blanketing South Texas that accuses Mr. Cuellar of hitching rides on donors’ private jets, fixing his BMW with campaign cash and drawing that raid by the F.B.I.Progressives have been on a losing streak of late. In August, a hero of the left, Nina Turner, lost a special election in Cleveland to a candidate backed by establishment Democrats. Representative Marie Newman of Illinois, who in 2020 defeated one of the last House Democrats who opposed abortion, is under an ethics investigation, accused of enticing a primary rival out of the race two years ago with a promised job in her congressional office. Democratic leaders have struggled to distance themselves from the sloganeering of “Defund the police,” while Republicans have demonized progressive views on race and gender.A Guide to the 2022 U.S. Midterm ElectionsIn the Senate: Democrats have a razor-thin margin that could be upended with a single loss. Here are the four incumbents most at risk.In the House: Republicans and Democrats are seeking to gain an edge through redistricting and gerrymandering.Governors’ Races: Georgia’s contest will be at the center of the political universe, but there are several important races across the country.Key Issues: Inflation, the pandemic, abortion and voting rights are expected to be among this election cycle’s defining topics.Like Ms. Cisneros, liberal organizations are trying to adjust.“We are definitely aware of the Trump swing,” said Waleed Shahid, a spokesman and strategist for Justice Democrats, which helped Alexandria Ocasio-Cortez of New York, Cori Bush of Missouri and Ayanna S. Pressley of Massachusetts defeat veteran Democratic incumbents over the past four years.Mr. Cuellar and his supporters have greeted the onslaught with disbelief. The veteran Democrat may be the last in the House who opposes abortion, and he has taken a tougher line on immigration, border security and law enforcement than many of his colleagues. But that is not what the campaign seems to be about.“They really don’t talk much about what they want to do, except in general terms,” Mr. Cuellar said. Instead, he said, “it’s attack, attack, attack, attack, attack, attack.”He said in January in a video statement on Twitter that the ongoing investigation — which appears linked to a broader inquiry into the political influence of Azerbaijan — will show “no wrongdoing on my part.”Supporters of Ms. Cisneros — and some Democratic thinkers — see in her shift a model for the party in the Trump era of personal politics. Republicans, and to some extent Mr. Cuellar, have created a frightening narrative that feels more urgent than any policy debates in Washington. That story contends that decent, hard-working people are playing by the rules, but strangers are pounding at the door, and neighbors are grabbing all they can from the government.Ian Haney López, a public law professor at the University of California, Berkeley, who has studied the Hispanic shift in South Texas, said Ms. Cisneros is using identity to try to galvanize support without alienating the white voters who remain the majority nationwide — though not in the 28th district of Texas.Since the rise of Trumpism, with its appeals to white grievance and fears, he said, Democrats have taken two approaches, both of which have failed. The progressive wing has called out Mr. Trump and his supporters as racist, and urged voters to band together to fight white racism.“That identity story casts the majority of Democratic voters as part of the problem,” he said. In addition, 2020 proved that tactic was also not helpful to the Democratic cause with people of color, especially Latinos. “You’re not going to get them to sign on to a story that says you’re on the margins, you’re widely hated, and your children’s lives will be truncated by racism.”Jessica Cisneros hands out campaign flyers in Laredo, Texas. She is supported by the same progressive group that helped Alexandria Ocasio-Cortez of New York, Cori Bush of Missouri and Ayanna S. Pressley of Massachusetts defeat veteran Democratic incumbents.Ilana Panich-Linsman for The New York TimesMore centrist Democrats, recognizing the perils of that approach, have eschewed identity politics altogether and stuck with dry policy arguments — a strategy Mr. Lopez called “nonsense on stilts.”In Ms. Cisneros’s campaign, he sees an identity-first approach, in which she casually toggles between English and Spanish, speaks of identifying with South Texas and its struggles, contrasts that to the outsiders in Washington, then pivots to issues like health care and reproductive rights.After the Trump shake-up, the region could be ready for a new approach, said Cecilia Ballí, an anthropologist and researcher at the University of Houston who did extensive interviews in South Texas after Mr. Trump’s 2020 gains. For decades, the region has been run by insular political families like Mr. Cuellar’s. His brother is the sheriff of Laredo’s Webb County; his sister is a former municipal judge and tax collector there.Ms. Ballí said that with no real competition between the parties, Democrats have won loyalty with rallies and free food, but no emphasis on issues or retail politics. Mr. Trump’s brand of personality-driven, outsider bombast broke through to many disillusioned Hispanic voters.Ms. Cisneros agreed: “They’ve been voting Democrat for such a long time, and obviously, the poverty rate hasn’t gone down, the uninsurance rate hasn’t gone down. People still have to work two or three jobs just to make ends meet.” she said. Add the pandemic and a shutdown of border crossings that crippled Laredo commerce, “and I think that just led to the perfect storm.”Mr. Cuellar has weapons of his own: an unrivaled network of backers in the political establishment and a seat on the House Appropriations Committee, from which he has plied the sprawling district with federal largess, from $45,520,000 in transportation projects for Atascosa County in the district’s north to $15,142,000 for cattle health in Zapata County in the south.Then there are the fears that a Cisneros victory March 1 would hand newly confident Republicans the seat. Ms. Cisneros insists that she is the answer to the Republican rise, an outsider voice to give hope to the region’s frustrations. Redistricting changes actually made the 28th slightly more Democratic, with more voters from San Antonio’s Bexar County, a potential boon to Ms. Cisneros’s chances — on Tuesday and in November. The district shifted from 76.9 percent Hispanic to 75.3 percent, but a slight rise in Anglo voters could actually help Ms. Cisneros if those new voters are San Antonio liberals.But Mr. Cuellar beat his Republican challenger handily in 2020, with 58 percent of the vote, while Mr. Biden eked out 51.5 percent. Those Trump-Cuellar voters could move to the Republican House candidate that emerges from the seven-candidate primary.“If Henry loses, then they have won this seat,” Anna Cavazos Ramirez, a former Webb County attorney, said of the Republicans.The negative tone of Ms. Cisneros’s campaign has turned off some voters, who speculated that the raid last month — still unexplained — was somehow the work of her supporters. Pastor Tim Rowley, who ministers at one of Laredo’s largest evangelical congregations, Grace Bible Church, said the campaign had left him saddened.“Whether you’re Democrat or Republican, rather than getting up and fully debating the issues, it just seems to be a smear campaign,” he said, suggesting he would likely vote for Mr. Cuellar because “this has to stop.”Miguel Sanchez, 35, was not so quick to dismiss what he called “that incident,” when F.B.I. agents were seen carrying items from Mr. Cuellar’s Laredo home. Mr. Sanchez had come to a rally at Texas A&M International University for Beto O’Rourke, the Democrat running for Texas governor, but the longtime Cuellar supporter was giving the House primary a lot of thought.“Cisneros, she seems to be a breath of fresh air,” he said, adding, “It’s been a long time since we’ve had a grassroots-type Democrat.” As for the incumbent, Ms. Cisneros’s message has gotten through.“I don’t know,” Mr. Sanchez said, shaking his head. “We don’t need politicians like that in Washington.” More

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      How the Fight Over Abortion Rights Has Changed the Politics of South Texas

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      In the Laredo region, long a Democratic stronghold, that single issue appears to be driving the decision for many voters, the majority of whom are Catholic.LAREDO, Texas — Like the majority of her neighbors in the heavily Latino community of Laredo, Angelica Garza has voted for Democrats for most of her adult life. Her longtime congressman, Henry Cuellar, with his moderate views and opposition to abortion, made it an easy choice, she said.But as up-and-coming Democratic candidates in her patch of South Texas have leaned ever more liberal, Ms. Garza, a dedicated Catholic, cast a ballot for Donald Trump in 2016, primarily because of his anti-abortion views.In choosing Mr. Trump that year and again in 2020, Ms. Garza joined a parade of Latino voters who are changing the political fabric of South Texas. In the Laredo region, where about nine out of 10 residents are Catholic, many registered voters appear to be driven largely by the single issue of abortion.“I’m willing to vote for any candidate that supports life,” said Ms. Garza, 75. “That’s the most important issue for me, even if it means not voting for a Democrat.”With a pivotal primary election just a week away, Ms. Garza is ready to to turn away from Democrats. Pointing at a wall covered in folkloric angel figurines at the art store she owns in Laredo, she explained why: “They are babies, angels, and I don’t think anyone has the right to end their life. We have to support life.”Angelica Garza voted for Donald Trump in 2016 because of his anti-abortion views.Christopher Lee for The New York TimesVoters like Ms. Garza are worrying Democratic leaders, whose once tight grip and influence on the Texas-Mexico border region has loosened in recent electoral cycles. Republicans have claimed significant victories across South Texas, flipping Zapata County, south of Laredo on the bank of the Rio Grande, and a state district in San Antonio. They also made gains in the Rio Grande Valley, where the border counties delivered so many votes for Mr. Trump in 2020 that they helped negate the impact of white voters in urban and suburban areas of the state who voted for Joe Biden.Much is at stake in Laredo, the most populous city of the 28th Congressional District, where Latinos are a majority, and which stretches from the eastern tip of San Antonio and includes a western chunk of the Rio Grande Valley. Since the district was drawn nearly three decades ago, the seat has been held by Democrats. Mr. Cuellar has represented the district since 2005. His moderate and sometimes conservative views — he was the only Congressional Democrat to vote against a U.S. House bill that would have nullified the state’s near-total ban on abortion that went into effect last September — have frequently endeared him to social conservatives and Republicans.But he now finds himself locked in a tight fight against a much more liberal candidate backed by the progressive wing of the party that includes Senator Bernie Sanders and Representative Alexandria Ocasio-Cortez. Mr. Cuellar, whose home was raided last month by the F.B.I. as part of an investigation that neither he nor the government has disclosed, beat his opponent, Jessica Cisneros, by four percentage points in 2020.Should he lose the primary on March 1 to Ms. Cisneros, a 28-year-old immigration lawyer who supports abortion rights, the path to flip the House of Representatives could very well run through South Texas, as Republicans have vowed an all-in campaign focused on religious and other conservative values. More

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      The Democratic Party’s Latino Voter Problem

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      The shift toward Donald Trump by Latino voters was one of the more surprising takeaways of the 2020 presidential election. The findings of recent polls and reports — that Latinos may still be sliding toward Republicans — are even more disconcerting for Democrats. Given the political stakes as well as the stakes for Latino families, Democratic leaders must do better.As 2022 begins, the party so far has no visible, convincingly powerful plan to win over the voters many rank and file Democrats believe are key to November’s midterm elections, the 2024 presidential race and perhaps the future of the Democratic Party. But what happens next, when Democratic candidates fan out across the country trying to shore up support from Latinos who may be slipping away?Some believe that doing better means spending more money on messaging, advertising and outreach. But this isn’t the only lesson to be gleaned from what the data is telling us, and it might not even be the right one. Democrats should more aggressively combat Republican messaging with their own, but the real fight should be over which party has the best ideas on education, immigration, jobs and the economy. This is where Democrats take the Latino vote for granted, but they shouldn’t.Daniel Garza, the president of the conservative group The Libre Initiative, for example, believes that the Republican agenda gives his party the upper hand with Latinos. He scoffed at the Democratic Congressional Campaign Committee announcement last November that it planned to win back Latino and other voters of color by spending at least $30 million to hire organizers, pay for targeted advertising campaigns, combat disinformation and support voter protection and education programs.Thirty million is a lot of money, he told me, but it would be “wasted if the message were about nuanced topics like voter suppression, disinformation and diversity.” The problem for Democrats, he added, is that “GOP ideas are better” because they’re “pro-growth, pro-energy, pro-parent (school choice) and pro-advancement.”Mr. Garza makes several assumptions: that voter suppression and disinformation are nuanced topics that don’t resonate with Latinos; that Democrats aren’t fighting for policies that will make our lives better; and that Republicans are the only party that supports growth and families.Some Democrats have downplayed the importance of policy compared with style and approach. Chuck Rocha, a political strategist, who is in a way Mr. Garza’s liberal counterpoint, called the re-election campaign announcement by Gov. Greg Abbott of Texas at a Hispanic Leadership Summit a “brilliant political move,” but said that the Republican Party’s policies prove that they don’t care about Latinos. Mr. Rocha added that Democrats need to “quit taking a policy book” to a “fistfight.” He might be right that Democrats should be ready to fight, but they should absolutely bring their policy book with them.Indeed, one of the main findings of the post-mortem report on the 2020 election published by Equis Research was that Donald Trump made inroads with Latino voters because he and Republican governors kept the economy open during the pandemic, cut taxes, distributed stimulus checks, secured the border and expedited vaccine development. I would add Mr. Trump’s focus on religious liberty and support for charter schools.The report dispelled theories that Latinos supported Mr. Trump because they opposed the term Latinx and defunding the police, or because they aspire to whiteness. The problem with these assumptions is that they caricatured Latinos as motivated primarily by culture wars instead of sincerely held policy beliefs.Or, rather, the term Latinx, policing and whiteness were issues with underlying policy implications that too often got framed as divisive culture wars, and in ways that minimized the real policy disagreements they highlighted for Latinos: generational divides between Latino Democrats over progressive versus moderate policies; whether the border patrol or police help or harm communities; and whether capitalism, however exploitative, or socialism, however invasive, is the best path toward upward mobility and economic security.The notion that Latinos were swayed by disinformation implies that they could be duped into voting for Mr. Trump, or that they could have voted for him only if they were duped. Sure, calling President Biden a socialist is disinformation because he is not a socialist. But it’s also the same line of attack that Republicans have used to brand their opponents for a long time. We should be outraged with the lies, and we should combat them. But by merely dismissing the attack as disinformation we ignore why it has been so successful.It’s not just that socialism conjures ghosts of Latin America’s leftist leaders. It’s also an argument about religion — since conservatives consider socialism a godless philosophy — the ills of government intervention and dependency on government, and education. In a society that cherishes freedom, parents should have a hand in deciding what their children learn.As much as Democrats would like to dismiss Republican talking points — or misinformation, in some cases — they would be better off understanding how they relate to values that in turn connect with policy preferences. Then they can work to persuade Latinos that their policies are better, even on issues such as religion, the economy and education, on which Republicans claim to occupy more solid ground.Latino voters aren’t empty vessels just waiting to be filled with liberal beliefs. The problem with focusing only, or even primarily, on messaging and outreach is that it once again doesn’t take Latinos seriously as political actors, and instead assumes that they’re out there ready to be mobilized for the Democratic cause. That’s just not true.In the end, even if Democrats focus exclusively on policy, they still won’t sway all Latinos to vote for them. But doing so would help them better understand these voters. They should be asking them whether they are paid enough to provide for their families, if they’re satisfied with the schools their children go to, whether they have access to health care, and what government can do to help them reach their goals.The concrete plans they develop in response, especially for families living paycheck to paycheck and worrying about schools and health care, should respect their work ethic and ambitions. Latinos aren’t looking for “handouts,” but rather, leveling the playing field by, for example, making it easier to get loans to start a business, and increasing access to higher education.I dream of vigorous town hall-style debates where both parties engage in arguments over whose policies are best, instead of hurling talking points in our general direction from a distance. What Democrats learn may be uncomfortable if they have to abandon their assumptions. But dissecting our understanding of these voters, long presumed to represent a bloc, will be necessary if we have any hope of reconstituting “the Latino vote” in a way that’s more reflective of Latinos’ hopes, dreams and political aims.Geraldo L. Cadava (@gerry_cadava) is the author of “The Hispanic Republican: The Shaping of an American Political Identity, From Nixon to Trump.”The Times is committed to publishing a diversity of letters to the editor. We’d like to hear what you think about this or any of our articles. Here are some tips. And here’s our email: letters@nytimes.com.Follow The New York Times Opinion section on Facebook, Twitter (@NYTopinion) and Instagram. More

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      Democrats Find Urgent New Reasons to Worry About Latino Voters

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      Two reports shed light on the issues driving Hispanic voters and why their support of the Democratic Party is eroding.Sign up here to get On Politics in your inbox on Tuesdays and Thursdays.Of all the 2020 hangovers, perhaps none is as befuddling to Democrats as the party’s eroding support among Latino voters.And Democrats have plenty of reason to worry: For years, they have relied on Latinos as a crucial part of a winning coalition and held fast to the belief that the coalition would only grow along with new voters. Former President Donald J. Trump’s policies and rhetorical attacks on immigrants, many Democrats reasoned, would drive Hispanic voters to their party like no other candidate could.But Mr. Trump’s re-election campaign blew that theory out of the water: Hispanic support for him actually increased in 2020, particularly — but not only — in South Florida and South Texas. And two new reports this week show why Democrats should be worried.The first, by Equis Research, a Democratic-leaning group that focuses on Latinos, relies on polls and focus groups conducted over the year since the election. It found that the economy became the top issue for Latinos all over the country, replacing immigration for many voters.The report also found that fears of Democrats embracing socialist policies drove a large number of voters toward Mr. Trump, and that those fears persist even among Democratic voters.And in new polling by Way to Win, a Democratic-aligned group, the economy was seen as the most important issue among Latino voters. More alarming for Democrats though, is that half of all Hispanic voters polled in four key states said that they believed the country was going in the wrong direction.The poll surveyed 1,000 Latino voters in Texas, Pennsylvania, Nevada and Arizona last month in both English and Spanish, and found that 58 percent of independent voters believe the country is heading in the wrong direction. Still, 60 percent of all Latino voters surveyed said they had a favorable opinion of President Biden and the Democratic Party.But that level of support won’t be enough to hold on to the House or Senate in the midterms, said Tory Gavito, the president of Way to Win.“To win next November, we need to have Latinos at the 70 mark for Democrats, so we’ve got to move for these folks,” Ms. Gavito said in an interview. “Right now we see the support, but it’s soft.”Kristian Ramos, the campaign manager for Way to Win’s midterm message research project, said: “We could easily lose them to the couch. This administration has done 10 times more on Covid, has done miraculous work on the economy, but Latinos have no idea. And the economic anxiety in this group is off the charts.”Half of those polled by Way to Win said that they trusted the Democratic Party more on the issues of jobs and the economy, while 54 percent said they approved of Mr. Biden’s handling of the economy. Among those who have an unfavorable view of the party, 22 percent say it is too liberal or socialist, according to the poll.Yet the majority of those surveyed said they wished that Mr. Biden could have enacted more change than he has so far, which pollsters tied to “deep anxiety about the economy.”“They don’t really care ideologically, as long as someone is speaking to those pain points,” Mr. Ramos said.The Equis report found that Latinos who may have been otherwise inclined to vote for Mr. Trump in 2016 withheld their support in that campaign because of his hard-line stance on immigration and the “importance of the Hispanic identity.” But by the middle of 2020, neither of those issues clearly differentiated Trump supporters and Democratic voters. Instead, the impact of the pandemic appeared to drive a larger number of voters, and the Trump administration’s approach to reopening the economy was embraced by a majority of them.The Equis research found that Democrats are losing ground to Republicans on issues relating to the economy. Asked which party they find more accurately described as valuing hard work, better for the American workers and the party of the American dream, Latino voters were roughly evenly divided.“The challenge is that 2020 hasn’t ended, the same dynamics haven’t ended,” said Carlos Odio, the co-founder of Equis. If there is a moral to the story, Mr. Odio added, it is that less partisan Latinos moved toward the candidate they trusted more on their top issue. “So competing for the vote can pay off.”On Politics is also available as a newsletter. Sign up here to get it delivered to your inbox.Is there anything you think we’re missing? Anything you want to see more of? We’d love to hear from you. Email us at onpolitics@nytimes.com. More

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      The Words Democrats Use Are Not the Real Problem

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      After Donald Trump and the Republican Party made gains among Black and Hispanic voters in the 2020 presidential election, a chorus of voices emerged to blame the outcome on Democratic messaging.Democrats, went the argument, were too “woke,” too preoccupied with “identity politics,” too invested in slogans like “defund the police” and too eager to embrace the language of the activist left. Terms like “BIPOC” (an acronym for Black, Indigenous and People of Color) and especially “Latinx” alienated the working-class Black and Hispanic voters who shifted to Trump in key states like Florida and North Carolina.It makes sense that this is where the conversation turned. People who work with words — journalists, commentators and political professionals — are naturally interested in the impact of messaging and language on voters.At the same time, it is important to remember that language does not actually structure politics. Yes, a political message can persuade voters or, on the other end, help them rationalize their choices. And yes, a political message can be effective or ineffective. But we should not mistake this for a causal relationship.The forces that drive politics are material and ideological, and our focus — when trying to understand and explain shifts in the electorate — should be on the social and economic transformations that shape life for most Americans.With that in mind, let’s return to the debate over the Democratic Party’s declining fortunes with Hispanic voters. (In all of this, it is important to remember that even with the significant shift to Trump, who improved on his 2016 total in 2020 by 10 percentage points, according to Pew, Biden still won 59 percent of the Hispanic voters who cast ballots.)Does a term like “Latinx” alienate some portion of the Hispanic voting public? A recent survey says yes. According to a new national poll of Hispanic voters, only 2 percent chose the term to describe their ethnic background, and 40 percent said it offends them either “a lot” (20 percent), “somewhat” (11 percent) or “a little” (9 percent). To the extent that Democratic politicians and affiliated voices used the term — demonstrating their distance from the communities in question — that may have left a bad taste in the mouths of some Hispanic voters. But it does not follow from there that use of the term explains anything about electoral trends among Hispanics. For those, we have to look at the material and ideological shifts I mentioned earlier.It would be too much for a single column to give a full inventory of those changes. But I can point to a few. First, there is the economy. In areas like the Rio Grande Valley of Texas — where Republicans made major inroads with Mexican American voters in 2020 — rising wages for workers in the region’s oil and gas industry helped shift some voters to the right. Nationally, there’s evidence that some Hispanic voters credited Trump with wage growth and rewarded him with additional support. In general, upward mobility and a greater sense of integration into the mainstream of American society has made a significant number of Hispanic voters more open to Republican appeals.Playing a similar role is evangelical religion. As my news-side colleague Jennifer Medina noted in a piece last year, “Hispanic evangelicals are one of the fastest growing religious groups in the country.” Churches remain important sites for political socialization, and evangelicalism is, at this juncture, a conservative force in American culture and politics. It makes sense, then, that Hispanic evangelicals are also much more likely than their Catholic counterparts to vote Republican.According to a survey by the Public Religion Research Institute, “Hispanic Protestants” were more likely than all other Hispanics to approve of Trump’s performance as president, his handling of the economy, his handling of “racial justice protests” and his handling of the pandemic. Hispanic Protestants were also much more likely to say that “Christians face a lot of discrimination.”There is also the longstanding effort by Republicans to mobilize Hispanic conservatives for the Republican Party. “For the past half century,” the historian Geraldo Cadava writes in “The Hispanic Republican: The Shaping of an American Political Identity, from Nixon to Trump,” “Hispanic Republicans and the Republican Party have been deliberate and methodical in their mutual, sometimes hesitant, embrace.” Beliefs about relations with Latin America, about “the United States as the protector of freedom in the world” and about “market-driven capitalism as the best path to upward mobility” have helped Republicans build a durable bulwark among Hispanic voters, one that the Trump campaign built on with focused and sustained outreach.Entangled in these social and economic transformations is a longstanding and potent American ideology that slots some people as “makers” and others as “takers,” to use Mitt Romney’s off-the-cuff language to donors during his presidential campaign in 2012. Although traditionally associated with whiteness and masculinity, this “producerism” holds sway and currency across the electorate. That’s part of why candidates in both parties scramble to associate themselves with blue-collar workers and why some Democratic proponents of the social safety net insist that their policies provide a “hand up, not a handout.”I think that a part of Donald Trump’s appeal, especially for men, was the degree to which he embodied the producerist ideal. His image, at least, was of the commanding provider, who generated wealth and prosperity for himself and others. Put another way, the prevalence of producerist ideology in American society helped frame Trump — previously the star of “The Apprentice” — as a political figure, making him legible to millions of Americans. Hispanic voters were as much a part of that dynamic as any other group.The point here is not to write an exhaustive explanation of what happened among Hispanic voters in the 2020 presidential election. The point is that our constant battles over language are more distracting than not. The whys of American politics have much more to do with the ever-changing currents of race, religion and economic production than they do with political messaging. And no message, no matter how strong on the surface, will land if it isn’t attentive to those forces and the other forces that structure the lives of ordinary people.The Times is committed to publishing a diversity of letters to the editor. We’d like to hear what you think about this or any of our articles. Here are some tips. And here’s our email: letters@nytimes.com.Follow The New York Times Opinion section on Facebook, Twitter (@NYTopinion) and Instagram. More