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    They Loved Taylor Swift. They Loved Football. Then Their Worlds Collided.

    The Taylor Swift-Travis Kelce romance has brought together two of the internet’s most engaged fan bases. What happens when you’re already in both?Emily Calhoun remembers the moment she realized her worlds were colliding. It was in the early days of the 2023 N.F.L. season, and suddenly her phone was buzzing nonstop.“Twelve people called me,” she said. “‘Are you seeing this?!’”Ms. Calhoun, who was raised on Denver Broncos football, sure was. It was impossible to miss the seismic overlap. Her love of football was fusing with her fandom of another pop culture phenomenon: a onetime country singer whom Ms. Calhoun, 38, had come to love in the early 2000s.We’re talking, of course, about one of the most consequential mergers of our time, one that united two of the world’s most rabid fan bases in unholy internet matrimony: Taylor Swift and the N.F.L., via her boyfriend, Kansas City Chiefs tight end Travis Kelce.For the sliver of fans like Ms. Calhoun, it’s been a joyful, and complicated, overlap of identities and algorithms. They have been in fantasy drafts and in the Ticketmaster queues. They’re in the same stadiums for the Eras Tour as they are on a Sunday in September. They’re probably even in your football groupchats, the middle section of the Venn diagram that has animated American sports for the last year: Swifties who grew up football die-hards.“It was like two elemental forces that shouldn’t be allowed to touch,” Prof. Galen Clavio, who studies sports and social media at Indiana University, said of the collision.In the months since the Swift-Kelce relationship started, a considerable amount of ink has been spilled on the dynamics of their romance. There was the outrage over the pop star supposedly usurping substantial camera time during N.F.L. broadcasts (she really wasn’t), the navel-gazing over whether the relationship was a publicity stunt, and then, finally, the spiral into conspiracy, with some right-wing commenters speculating that the relationship was somehow a scheme to support President Biden in the 2024 election. We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Taylor Swift, Usher and a Kansas City Chiefs’ Super Bowl Win in Las Vegas

    Take America’s biggest game, add Taylor Swift and Usher, and put it all in Las Vegas, and Kansas City’s repeat as Super Bowl champion makes perfect sense.At some point, the Super Bowl stopped being entirely about football and evolved — or is it devolved — into a corporate carnival with lavish parties, halftime extravaganzas and commercials whose budgets seemed to rival a blockbuster movie.The apex of that transformation arrived with the N.F.L. planting this year’s event in Las Vegas, where the prevailing ethos might well be that a bellyful of anything is barely enough.But Super Bowl LVIII, with its attendant flash — and America’s favorite football fan, Taylor Swift, chugging a beer in a private box — demonstrated on Sunday night how sports stands apart from other types of entertainment.If the Kansas City Chiefs’ 25-22 overtime victory over the San Francisco 49ers was as tightly scripted as Usher’s elaborate choreography, the teams might have been pelted with rotten tomatoes or booed off the stage by halftime. It was mostly an evening of stumbles and bumbles: two fumbles, an interception, a muffed punt, a blocked extra point, a raft of untimely penalties — and for the 49ers enough regrets to last a lifetime.But all the mistakes and all those field goals — seven in all — would eventually be subsumed by the tension that unfolded in the fourth quarter and continued on into overtime of what became the longest game in Super Bowl history.Kansas City receiver Mecole Hardman caught the winning touchdown with three seconds left in the first overtime period.Bridget Bennett for The New York TimesWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    The Super Bowl Could Make Mint for the NFL

    An overtime classic, featuring appearances by Usher and Taylor Swift, could make this year’s Super Bowl a hugely profitable money-maker for the N.F.L.Did the Taylor Swift effect vault this year’s Super Bowl into the record books?John G Mabanglo/EPA, via ShutterstockThe N.F.L. scores bigIn many ways, the N.F.L. couldn’t have asked for a better outcome for the Super Bowl. It got a thrilling overtime victory that cemented the Kansas City Chiefs as the league’s latest dynasty; a well-reviewed halftime show by Usher; a full roster of pricey ads; and, of course, Taylor Swift in person.It was a powerful reminder of the Super Bowl’s singular perch in America’s cultural landscape, and how that can translate into billions for a juggernaut sports league.The game was a place to see and be seen. Yes, Swift arrived in time from Japan to cheer on her boyfriend, the Chiefs star Travis Kelce. And A-list celebrities like Jay-Z, Beyoncé and LeBron James were spotted at Allegiant Stadium in Las Vegas.Also in attendance were corporate moguls including Elon Musk — who touted a surge in activity on his X social network during the game — Tim Cook of Apple and the Twitter and Block co-founder Jack Dorsey, who was wearing a crypto in-joke T-shirt.The game could set a record. The broadcast, perhaps aided by an army of Swift fans, may surpass the 115 million viewers who tuned in last year, making that the most-watched show in U.S. history. (Viewership for N.F.L. games has rebounded strongly in recent years; the A.F.C. and N.F.C. championship matches on Jan. 28 accounted for nearly 39 percent of national linear TV viewing.)That would help explain why advertisers were still willing to fork over $7 million for a 30-second spot during last night’s broadcast. (More on the ads later.) “In this era of fragmentation, the Super Bowl is what television used to be,” Brad Adgate, a veteran media analyst, told The Times.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Taylor Swift and the Profound Weirdness of MAGA

    Hatred makes people gullible and foolish. That’s a key lesson of the MAGA right’s deeply strange turn against Taylor Swift and her boyfriend, the Kansas City Chiefs’ star tight end Travis Kelce. In fact, that’s a key lesson from this entire sorry era in American political and cultural life.There’s nothing new about partisan anger at celebrities. And Swift has dabbled in politics. In 2018, she endorsed the Democratic candidate for Senate in Tennessee, Phil Bredesen, over Republican Marsha Blackburn, and in 2020 she endorsed Joe Biden for president. Kelce, for his part, appeared in ads for the Pfizer Covid vaccine. By MAGA’s calculation, between them the couple express the most infernal combination of affiliations — Democrats and vaccines.Moreover, “shut up and sing” (or, in Kelce’s case, shut up and catch) has been such a consistent theme in right-wing cancel culture that it was the title both of Fox News host Laura Ingraham’s 2003 book and of a 2006 documentary about the Dixie Chicks (now just the Chicks). But Republican opposition to celebrity engagement has always been highly selective. Even as he condemned Swift, one prominent MAGA figure recently boasted that his “side” still had Kid Rock, Ted Nugent and Jon Voight. And it was the G.O.P., after all, that elected both a movie star (Ronald Reagan) and a reality TV celebrity (Donald Trump) to the presidency.But while traditional partisan pettiness can explain the knee-jerk negative reaction to Swift, it can’t come close to explaining the incredible weirdness of the recent theory emanating from people with some of the largest platforms in MAGA America. According to them, Taylor Swift’s extraordinary popularity isn’t the organic outcome of a talented and appealing superstar’s bond with her fans. No, according to them, Swift’s rise is an “op” or a “psyop” engineered by the deep state in order to benefit Joe Biden.A central part of the plot, of course, is Swift’s fake, deep-state-invented relationship with Kelce. Thus when the Chiefs struggled earlier in the season, it was a source of right-wing schadenfreude. But now that they’ve surged into a berth in the Super Bowl, it has all been revealed as part of The Plan.Again, it’s all just so dumb and strange. But dumb and strange is par for the course with MAGA. If we imagined conspiracy theories as movies, we’d say “Taylor Swift: Psyop” was brought to you by the same studio that produced cult classics such as “Pizzagate” and “The Seth Rich Conspiracy,” not to mention the tentpole franchises “QAnon” and “Stop the Steal.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Inside Trump’s Not-So-Swift Brain

    It’s easy to imagine what’s going through Donald Trump’s head right now. I can hear his interior monologue all the way from Mar-a-Lago. He’s fulminating, working himself up to another epic meltdown, like he had over Nikki Haley the night he won the New Hampshire primary. The thoughts pinballing through Trump’s cortex might be something like this:“I like Taylor Swift. I do. She’s made a career of revenge, which gets my Complete and Total Endorsement. She’s beautiful, just my type, unlike that wack job E. Jean Carroll and her sick lawyer, Roberta Kaplan.“Rachel Maddow is not getting my money for that penthouse and shopping spree E. Jean promised her on MSDNC. Rachel wears the same outfit every day anyway. Besides, I don’t have $83 million. My third-rate lawyers drained the money I siphoned from my donors. I thought everyone knew I made that up about being a billionaire.“I’ll tell you what: The idea that Taylor Swift is more popular than me is a joke. Her fans are 13 years old. They can’t even vote.“In the Rigged and Stolen election of 2020, I got the most votes of any president in history. She doesn’t have more fans than me. She doesn’t! And my fans are more committed. Swifties won’t stand in line as long as mine. They’ve never broken into the Capitol for her. Oh, what a beautiful day that was.“Now let me just tell you, I’m two for two, dominating in Iowa and New Hampshire, great, great, fantastic states, very special places. Every place we go we have tens of thousands of people outside every arena. They have to build larger arenas in this country just for me, right?“Taylor seems like a nice girl, a little too wholesome for my taste. She did a Diet Coke ad and I like Diet Coke. She even got Birdbrain to take her daughter to a concert. And sure, I have a Taylor friendship “BFF” bracelet. Who doesn’t? That neurotic dope Maureen Dowd once compared me to a 13-year-old girl. SHE DOESN’T KNOW ME!We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Taylor Swift, Travis Kelce and a MAGA Meltdown

    The fulminations surrounding the world’s biggest pop icon — and girlfriend of Chiefs tight end Travis Kelce — reached the stratosphere after Kansas City made it to the Super Bowl.For football fans eager to see a new team in the Super Bowl, the conference championship games on Sunday that sent the Kansas City Chiefs and San Francisco 49ers back to the main event of American sports culture were sorely disappointing.But one thing is new: Taylor Swift. And she is driving the movement behind Donald Trump bonkers.The fulminations surrounding the world’s biggest pop icon — and girlfriend of Travis Kelce, the Chiefs’ star tight end — reached the stratosphere after Kansas City made it to the Super Bowl for the fourth time in five years, and the first time since Ms. Swift joined the team’s entourage.The conspiracy theories coming out of the Make America Great Again contingent were already legion: that Ms. Swift is a secret agent of the Pentagon; that she is bolstering her fan base in preparation for her endorsement of President Biden’s re-election; or that she and Mr. Kelce are a contrived couple, assembled to boost the N.F.L. or Covid vaccines or Democrats or whatever.“I wonder who’s going to win the Super Bowl next month,” Vivek Ramaswamy, the conspiratorial presidential candidate, turned Trump surrogate, pondered on social media on Monday. “And I wonder if there’s a major presidential endorsement coming from an artificially culturally propped-up couple this fall.”The pro-Trump broadcaster Mike Crispi led off on Sunday by claiming that the National Football League is “rigged” in order to spread “Democrat propaganda”: “Calling it now: KC wins, goes to Super Bowl, Swift comes out at the halftime show and ‘endorses’ Joe Biden with Kelce at midfield.”Other detractors of Ms. Swift among Mr. Trump’s biggest fans include one of his lawyers, Alina Habba, one of his biggest conspiracy theorists, Jack Posobiec, and other MAGA luminaries like Laura Loomer and Charlie Kirk, who leads a pro-Trump youth organization, Turning Point USA.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber?  More

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    Why Democrats Are Using Personal Abortion Stories

    Plus: A Taylor Swift endorsement is Biden’s wildest dream.When Dr. Austin Dennard, an OB-GYN in Dallas, learned that her 11-week-old fetus had a fatal medical condition in July 2022, she immediately understood the medical implications.What she didn’t know was that she would soon land in the middle of a lawsuit against the state of Texas — and in the midst of the presidential campaign.Dennard is starring in a new political ad for President Biden’s re-election campaign, in which she describes her diagnosis and having to leave Texas and its restrictive abortion law to get an abortion.Democrats like Biden are increasingly having women describe, in stark, emotional detail, the personal impact of the abortion bans championed by their Republican opponents. In 2023, Gov. Andy Beshear, a Democrat seeking re-election in Kentucky, ran an ad featuring a woman who said she was raped as child by her stepfather, criticizing a state abortion ban with no exceptions for rape or incest.Abortion rights have emerged as one of the Democrats’ strongest arguments with voters. Campaign aides in Kentucky said the Beshear ad helped sway some independent and conservative voters. The issue led to victories in the 2022 midterms and in other races in 2023. Now, the issue is a centerpiece of Biden’s re-election bid, part of an argument that abortion rights are one of many personal freedoms that will be taken away if Donald Trump is once again elected president.Dennard supported Biden and generally votes for Democratic candidates, she said, but never considered herself particularly political.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber?  More