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    The Rise of the Tucker Carlson Politician

    Two Republican Senate candidates field-test a new message honed in the cable-news studio.There are legal rules that govern political ads — say, the one that requires federal candidates to appear onscreen and “approve this message” — and then there are aesthetic rules. A candidate who’s touting education proposals, for instance, will invariably be shown sitting awkwardly in a kid-size chair, reading to elementary-school students. A promise to bring manufacturing jobs back to the United States must be accompanied by footage of the candidate, preferably in a hard hat, nodding meaningfully at someone in a factory. The candidate should always appear with people — talking, listening, shaking hands — except when speaking directly to the viewer, which should be done from a living room, with a credenza cluttered with family photos in the background.Blake Masters, a Republican candidate for the U.S. Senate in Arizona, ignores these rules. In a series of online videos for his campaign, he appears all by himself, far from hearth and home, to make a slew of dire pronouncements. In one, Masters stands in the desert, flanked by cactuses, and declares: “Psychopaths are running the country right now.” In another, he’s in the middle of a hayfield, saying, “Our military leadership is totally incompetent.” In a third, he appears to have just walked out of a forest at twilight to announce, “Our schools are making our kids dumber.”This is Masters’s first campaign. He is 35, and before entering politics, he spent eight years working for the billionaire tech investor Peter Thiel. The unsettlingly intense gaze and untucked chambray shirt in his videos leave him looking more like a venture capitalist than a politician; even his name sounds like something Bret Easton Ellis might have dreamed up for a Silicon Valley novel. It’s clearly tempting to view Masters’s videos through that tech- and Thiel-inflected lens. When they hit Twitter, a Motherboard writer joked that it seemed like Masters would “flay you and wear your skin” if Thiel commanded it, while The Washington Post’s Michael Scherer observed that the spots were less like political ads and “more like MoMA installations, made to broadcast on the museum wall. It is always dawn or dusk, the tech oracles have returned from space and half of your countrymen want to destroy you.”But these campaign videos actually have a different, more prosaically political antecedent: Tucker Carlson’s monologues. Five nights a week, Carlson offers his populist message to more than three million Fox News Channel viewers. He tells them that the people who run our country, namely Joe Biden and Kamala Harris, are “a senile man and an imbecile”; that our military leadership, in the person of Gen. Mark Milley, the chairman of the Joint Chiefs of Staff, is “not just a pig, he’s stupid”; and that in our schools, “your children are being taught by some of the most ignorant people in the country.” Now Masters — along with another former Thiel employee, J.D. Vance, who’s running as a Republican for the U.S. Senate in Ohio — is trying to convert this rhetoric into an actual political campaign.Carlson is the rare Fox News host whose words carry weight with conservative intellectuals. He is especially popular with those who identify as “national conservatives,” or NatCons — writers and thinkers who tack hard to the right on culture-war issues, denouncing Critical Race Theory and drag-queen story hours, while sharing a set of economic concerns with the left, supporting child subsidies and industrial policy. Depending on your point of view, NatCons are either attempting to add intellectual heft to Trumpism or trying to reverse-engineer an intellectual doctrine to match Trump’s lizard-brain populism. Either way, they have found a champion in Carlson, who delivered the keynote address at the inaugural National Conservatism Conference in 2019, and delivers their message every weeknight in prime time. “At some point, Donald Trump will be gone,” he told viewers in 2019. “What kind of country will it be then? How do we want our grandchildren to live? These are the only questions that matter.”These stark positions have yet to be reduced to the simple shorthand images political ads normally rely on.It makes sense that Masters and Vance would subscribe to national conservatism. Their former boss and patron, Thiel — who has donated millions to super PACs supporting each candidacy — is a NatCon, giving the keynote address at last year’s conference. And they come by the ideology honestly. They are products of elite institutions — Vance graduated from Yale Law School, Masters from Stanford Law — and claim to have been radicalized by the experience. Their populism is a form of contrarianism and rebellion. “Dominant elite society is boring, it is completely unreflective, and it is increasingly wrong,” Vance recently told The Washington Post Magazine. “I kind of had to make a choice.”The challenge is turning that choice into votes. Trump created a constituency on instinct, but thus far there has been no way for politicians to signal affinity with it apart from pledging personal allegiance to Trump. Now that NatCons are trying to solidify that constituency ideologically, it seems freshly possible to align instead with Carlson, whose lead Masters and Vance have followed on everything from opposing vaccine mandates to sympathizing with Vladimir Putin’s geopolitical worldview. (Since the invasion of Ukraine, all three have recalibrated on Putin, with varying degrees of success.) Like Carlson, they go out of their way to troll liberals. Masters recently tweeted footage of a truck hauling lumber with the message: “I guarantee the guy driving this truck is conservative. Imagine a progressive dude driving a logging truck. You can’t.”It’s in Masters’s videos, though, where the alignment with Carlson is most awkwardly apparent. They employ the same issues, the same cadences, even the same words as Carlson’s monologues. “Does anyone still believe that cheaper iPhones or more Amazon deliveries of plastic garbage from China are going to make us happy?” Carlson once asked his viewers. Masters tells voters, “Amazon will send you some useless Chinese junk at the press of a button. But the things people actually need — housing, health care, education — this stuff just keeps getting more and more expensive every year.”Carlson delivers his monologues from the familiar setting of a cable-news studio. Masters isn’t a Fox host. But his stark positions have yet to be reduced to the simple shorthand images political ads normally rely on. He can’t declare that schools are making kids dumber over footage of himself talking to kindergartners. His living room would be an incongruously cozy place from which to convey the message that the country is run by psychopaths. So we get Masters, by himself, prophesizing doom from a desert or a hayfield, his ads radiating a weird, wordy energy.Carlson seems to appreciate the homages; Masters and Vance are frequent guests on his show. “The Republican Party is getting better, much better,” he told viewers last July. “We know that because of two new Republican Senate candidates” — Vance and Masters. Both have won the Tucker Primary. The question — for the candidates and, more consequently, for their party — is whether that’s enough to win an election.Source photographs: Roy Rochlin/Getty Images; Andrew Holt/Getty Images; Bill Hornstein/Getty Images: Screen grabs from YouTube More

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    Peter Thiel, the Right’s Would-Be Kingmaker

    The wine flowed. Donald Trump Jr. mingled with the guests. And Peter Thiel, the tech billionaire and host of the event, had a message for the well-heeled crowd: It was time to clean house.The fund-raiser at Mr. Thiel’s Miami Beach compound last month was for a conservative candidate challenging Representative Liz Cheney of Wyoming for a spot on the ballot in November’s midterm elections. Ms. Cheney, one of several Republicans who had voted to impeach President Donald J. Trump on charges of inciting the Jan. 6 storming of the U.S. Capitol, was the face of “the traitorous 10,” Mr. Thiel said, according to two people with knowledge of the event, who were not authorized to speak publicly. All of them had to be replaced, he declared, by conservatives loyal to the former president.Mr. Thiel, who became known in 2016 as one of the biggest donors to Mr. Trump’s presidential campaign, has re-emerged as a key financier of the Make America Great Again movement. After sitting out the 2020 presidential race, the venture capitalist this year is backing 16 Senate and House candidates, many of whom have embraced the lie that Mr. Trump won the election.To get these candidates into office, Mr. Thiel has given more than $20.4 million. That essentially puts him and Kenneth Griffin, the chief executive of the hedge fund Citadel, in a tie as the largest individual donors to Republican politics this election cycle, according to the nonpartisan research organization OpenSecrets.What sets Mr. Thiel’s spending apart, though, is its focus on hard-right candidates who traffic in the conspiracy theories espoused by Mr. Trump and who cast themselves as rebels determined to overthrow the Republican establishment and even the broader American political order. These campaigns have raised millions in small-dollar donations, but Mr. Thiel’s wealth could accelerate the shift of views once considered fringe to the mainstream — while making himself a new power broker on the right.“When you have a funder who is actively elevating candidates who are denying the legitimacy of elections, that is a direct assault on the foundation of democracy,” said Lee Drutman, a senior fellow at the left-leaning group New America, who studies campaign finance and hyperpartisanship.The candidates Mr. Thiel has funded offer a window into his ideology. While the investor has been something of a cipher, he is currently driven by a worldview that the establishment and globalization have failed, that current immigration policy pillages the middle class and that the country must dismantle federal institutions.Mr. Thiel has started articulating his thinking publicly, recently headlining at least six conservative and libertarian gatherings where he criticized the Chinese Communist Party and big tech companies and questioned climate science. He has taken issue with what he calls the “extreme dogmatism” within establishment institutions, which he said had sent the country backward.At an October dinner at Stanford University for the Federalist Society, he spoke about the “deranged society” that “a completely deranged government” had created, according to a recording of the event obtained by The New York Times. The United States was on the verge of a momentous correction, he said.“My somewhat apocalyptic, somewhat hopeful thought is that we are finally at a point where things are breaking,” Mr. Thiel said.Mr. Thiel, 54, has not publicly said what he believes about the 2020 election. But in Mr. Trump, he sees a vessel to push through his ideological goals, three people close to the investor said. The two men met recently in New York and at the former president’s Mar-a-Lago club in Palm Beach, Fla. Mr. Thiel also funded an app company run by John McEntee, one of Mr. Trump’s closest aides, two people with knowledge of the deal said.Unlike traditional Republican donors who have focused on their party’s winning control of Congress and the White House, Mr. Thiel has set his sights on reshaping the Republican agenda with his brand of anti-establishment contrarianism, said Stephen K. Bannon, Mr. Trump’s former chief strategist.“I don’t think it’s just about flipping the Senate,” said Mr. Bannon, who has known Mr. Thiel since 2016. “I think Peter wants to change the direction of the country.”How Donald J. Trump Still LoomsGrip on G.O.P.: Mr. Trump remains the most powerful figure in the Republican Party. However, there are signs his control is loosening.Power Struggle: Led by Senator Mitch McConnell, a band of anti-Trump Republicans is maneuvering to thwart the ex-president.Midterms Effect: Mr. Trump has become a party kingmaker, but his involvement in state races worries many Republicans.Post-Presidency Profits: Mr. Trump is melding business with politics, capitalizing for personal gain.Just the Beginning: For many Trump supporters who marched on Jan. 6, the day was not a disgraced insurrection but the start of a movement.Mr. Thiel’s giving is expected to make up just a small fraction of the hundreds of millions of dollars that are likely to flow through campaigns this cycle. But the amounts he is pouring into individual races and the early nature of his primary donations have put him on the radar of Republican hopefuls.In the past, many courted the billionaire Koch brothers or Sheldon Adelson, the late casino magnate. This year, they have clamored for invitations to Mr. Thiel’s Los Angeles and Miami Beach homes, or debated how to at least get on the phone with him, political strategists said.Mr. Thiel personally vets the candidates he gives to, said three Republican strategists, who declined to be named for fear of retaliation. In addition to Harriet Hageman, the challenger to Ms. Cheney, he is backing Joe Kent and Loren Culp, both of whom are running against House Republicans in Washington State who voted to impeach Mr. Trump. He also gave to a political action committee associated with Senator Ted Cruz, Republican of Texas, who is not up for re-election this year. More

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    How McConnell Hopes to Thwart Trump in the Midterms

    Senator Mitch McConnell is working furiously to bring allies to Washington who will buck Donald J. Trump. It’s not going according to plan.PHOENIX — For more than a year, former President Donald Trump has berated Gov. Doug Ducey of Arizona, savaging him for refusing to overturn the state’s presidential results and vowing to oppose him should he run for the Senate this year.In early December, though, Mr. Ducey received a far friendlier message from another former Republican president. At a golf tournament luncheon, George W. Bush encouraged him to run against Senator Mark Kelly, a Democrat, suggesting the Republican Party needs more figures like Mr. Ducey to step forward.“It’s something you have to feel a certain sense of humility about,” the governor said this month of Mr. Bush’s appeal. “You listen respectfully, and that’s what I did.”Mr. Bush and a band of anti-Trump Republicans led by Senator Mitch McConnell of Kentucky are hoping he does more than listen.As Mr. Trump works to retain his hold on the Republican Party, elevating a slate of friendly candidates in midterm elections, Mr. McConnell and his allies are quietly, desperately maneuvering to try to thwart him. The loose alliance, which was once thought of as the G.O.P. establishment, for months has been engaged in a high-stakes candidate recruitment campaign, full of phone calls, meetings, polling memos and promises of millions of dollars. It’s all aimed at recapturing the Senate majority, but the election also represents what could be Republicans’ last chance to reverse the spread of Trumpism before it fully consumes their party.Mr. McConnell for years pushed Mr. Trump’s agenda and only rarely opposed him in public. But the message that he delivers privately now is unsparing, if debatable: Mr. Trump is losing political altitude and need not be feared in a primary, he has told Mr. Ducey in repeated phone calls, as the Senate leader’s lieutenants share polling data they argue proves it.In conversations with senators and would-be senators, Mr. McConnell is blunt about the damage he believes Mr. Trump has done to the G.O.P., according to those who have spoken to him. Privately, he has declared he won’t let unelectable “goofballs” win Republican primaries.History doesn’t bode well for such behind-the-scene efforts to challenge Mr. Trump, and Mr. McConnell’s hard sell is so far yielding mixed results. The former president has rallied behind fewer far-right candidates than initially feared by the party’s old guard. Yet a handful of formidable contenders have spurned Mr. McConnell’s entreaties, declining to subject themselves to Mr. Trump’s wrath all for the chance to head to a bitterly divided Washington.Last week, Gov. Larry Hogan of Maryland announced he would not run for Senate, despite a pressure campaign that involved his wife. Mr. Ducey is expected to make a final decision soon, but he has repeatedly said he has little appetite for a bid.Mr. Trump, however, has also had setbacks. He’s made a handful of endorsements in contentious races, but his choices have not cleared the Republican field, and one has dropped out.How Donald J. Trump Still LoomsGrip on G.O.P.: Mr. Trump remains the most powerful figure in the Republican Party. However, there are signs his control is loosening.Trump vs. DeSantis: Tensions between the ex-president and Florida governor show the challenge confronting the G.O.P. in 2022.Midterms Effect: Mr. Trump has become a party kingmaker, but his involvement in state races worries many Republicans.Just the Beginning: For many Trump supporters who marched on Jan. 6, the day was not a disgraced insurrection but the start of a movement.If Mr. Trump muscles his preferred candidates through primaries and the general election this year, it will leave little doubt of his control of the Republican Party, build momentum for another White House bid and entrench his brand of politics in another generation of Republican leaders.If he loses in a series of races after an attempt to play kingmaker, however, it would deflate Mr. Trump’s standing, luring other ambitious Republicans into the White House contest and providing a path for the party to move on.“No one should be afraid of President Trump, period,” said Senator Susan Collins of Maine, who won in 2020 without endorsing the then-president and has worked with Mr. McConnell to try to woo anti-Trump candidates.While there is some evidence that Mr. Trump’s grip on Republican voters has eased, polls show the former president remains overwhelmingly popular in the party. Among politicians trying to win primaries, no other figure’s support is more ardently sought.“In my state, he’s still looked at as the leader of the party,” Senator Josh Hawley of Missouri said.The proxy war isn’t just playing out in Senate races.Mr. Trump is backing primary opponents to incumbent governors in Georgia and Idaho, encouraged an ally to take on the Alabama governor and helped drive Gov. Charlie Baker of Massachusetts into retirement by supporting a rival. The Republican Governors Association, which Mr. Ducey leads, this week began pushing back, airing a television commercial defending the Georgia governor, Brian Kemp, against his opponent, former Senator David Perdue. It was the first time in the group’s history they’ve financed ads for an incumbent battling a primary.“Trump has got a lot of chips on the board,” said Bill Haslam, the former Tennessee governor.Mr. McConnell has been careful in picking his moments to push back against the former president. Last week, he denounced a Republican National Committee resolution orchestrated by Mr. Trump’s allies that censured two House Republican Trump critics.As the former president heckles the soon-to-be 80-year-old Kentuckian as an “Old Crow,” Mr. McConnell’s response has been to embrace the moniker: Last week, he sent an invitation for a reception in which donors who hand over $5,000 checks can take home bottles of the Kentucky-made Old Crow brand bourbon signed by the senator.Mr. McConnell has been loath to discuss his recruitment campaign and even less forthcoming about his rivalry with Mr. Trump. In an interview last week, he warded off questions about their conflict, avoiding mentioning Mr. Trump’s name even when it was obvious to whom he was referring.If Senator Lisa Murkowski of Alaska, who is an outspoken Trump antagonist running for Senate this fall, wins her primary, it will show that “endorsements from some people didn’t determine the outcome,” he said.Senator Lisa Murkowski of Alaska at the Capitol last week. Senator Mitch McConnell and Mr. Trump are at odds over her reelection bid.Sarahbeth Maney/The New York TimesMs. Murkowski appears well-positioned at the moment, with over $4 million on hand while her Trump-backed rival, Kelly Tshibaka, has $630,000.“He’s made very clear that you’ve been there for Alaska, you’ve been there for the team and I’m going to be there for you,” Ms. Murkowski said of Mr. McConnell’s message to her.Even more pointedly, Mr. McConnell vowed that if Senator John Thune of South Dakota, the second-ranking Senate Republican, faces the primary that Mr. Trump once promised, Mr. Thune “will crush whoever runs against him.” (The most threatening candidate, Gov. Kristi Noem, has declined.)The Senate Republican leader has been worried that Mr. Trump will tap candidates too weak to win in the general election, the sort of nominees who cost the party control of the Senate in 2010 and 2012.“We changed the business model in 2014, and have not had one of these goofballs nominated since,” he told a group of donors on a private conference call last year, according to a recording obtained by The New York Times.Mr. McConnell has sometimes decided to pick his battles — in Georgia, he acceded to Herschel Walker, a former football star and Trump-backed candidate, after failing to recruit Mr. Perdue to rejoin the Senate. He also came up empty-handed in New Hampshire, where Gov. Chris Sununu passed on a bid after an aggressive campaign that also included lobbying from Mr. Bush.In Maryland, Mr. Hogan was plainly taken with the all-out push to recruit him, although he declined to take on Senator Chris Van Hollen, a Democrat.“Elaine Chao was working over my wife,” Mr. Hogan recalled of a lunch, first reported by The Associated Press, between Ms. Chao, the former cabinet secretary and wife of Mr. McConnell, and Maryland’s first lady, Yumi Hogan. “Her argument was, ‘You can really be a voice.’”Gov. Larry Hogan of Maryland, left, with Senator Chris Van Hollen of Maryland in Baltimore. Mr. McConnell has tried to recruit Mr. Hogan as a Senate candidate.Al Drago for The New York TimesMr. McConnell also dispatched Ms. Collins and Senator Mitt Romney of Utah to lobby Mr. Hogan. That campaign culminated last weekend, when Mr. Romney called Mr. Hogan to vent about the R.N.C.’s censure, tell him Senate Republicans needed anti-Trump reinforcements and argue that Mr. Hogan could have more of a platform in his effort to remake the party as a sitting senator rather than an ex-governor.“I’m very interested in changing the party and that was the most effective argument,” said Mr. Hogan, who is believed to be considering a bid for the White House.Mr. Romney lamented Mr. Hogan’s decision and expressed frustration. He claimed most party leaders share their view of the former president, but few will voice it in public.“I don’t see new people standing up and saying, ‘I’m going to do something here which may be politically unpopular’ — in public at least,” Mr. Romney said.At Mar-a-Lago, courtship of the former president’s endorsement has been so intense, and his temptation to pick favorites so alluring, that he regrets getting involved in some races too soon, according to three Republican officials who’ve spoken to him.In Pennsylvania’s open Senate race, Mr. Trump backed Sean Parnell, who withdrew after a bitter custody battle with his estranged wife. And in Alabama, the former president rallied to Representative Mo Brooks to succeed Senator Richard Shelby, who’s retiring. But Mr. Brooks, who attended the rally that preceded the Jan. 6 riot at the Capitol, is struggling to gain traction.One Republican strategist who has visited with Mr. Trump said the former president was increasingly suspicious of the consultants and donors beseeching him.“He has become more judicious so not everybody who runs down to Mar-a-Lago for the weekend gets endorsed on Monday,” said Senator Kevin Cramer of North Dakota, another Trump ally.Mr. Trump has made clear he wants the Senate candidates he backs to oust Mr. McConnell from his leadership perch, and even considered making a pledge to do so a condition of his endorsement. Few have done so to date, a fact Mr. McConnell considers a victory. “Only two of them have taken me on,” he crowed, alluding to Ms. Tshibaka in Alaska, and Eric Greitens, the former Missouri governor running for an open seat.But Mr. McConnell’s biggest get yet would be Mr. Ducey.Mr. Trump, right, has supported Representative Mo Brooks’s run for a Senate seat in Alabama.Chip Somodevilla/Getty ImagesWith broad popularity and three statewide victories to his name, the term-limited governor and former ice cream chain executive would be a strong candidate against Mr. Kelly, who has nearly $19 million in the bank — more than double the combined sum of the existing Republican field.To some of the state’s Republicans, Mr. Ducey could send a critical message in a swing state. “It would say we’re getting tired of this,” said Rusty Bowers, speaker of the Arizona State House, who encouraged Mr. Ducey to stand up to Mr. Trump’s “bully caucus.”Mr. Ducey also has been lobbied by the G.O.P. strategist Karl Rove, the liaison to Mr. Bush, who sought to reassure the governor that he could win.Mr. Ducey said he believed that this year’s “primaries are going to determine the future of the party.” However, he sounded much like Mr. Hogan and Mr. Sununu when asked about his enthusiasm for jumping into another campaign.“This is the job I’ve wanted,” he said.He noted there was one prominent member of the Trump administration, though, who has been supportive. Former Vice President Mike Pence “encouraged me to stay in the fight,” Mr. Ducey said. More

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    The Man at the Center of Arizona’s Primary Is Donald Trump

    Spoiler alert: It’s Donald Trump.Senator Kyrsten Sinema has received so much attention recently that you might have forgotten that she’s not the Arizona Democrat up for re-election in 2022.That would be Senator Mark Kelly. As a freshman Democrat in a state that President Biden won by less than a percentage point in 2020, he’s one of four vulnerable incumbents whom Republicans are targeting as they seek to regain the majority in the U.S. Senate.If Republicans fail to knock off Kelly, a popular former astronaut with piles of campaign cash, it’ll be for one main reason, party strategists and pollsters tell us: A primary so consumed with winning Donald Trump’s blessing that the Republican Party sets itself up to lose the general election.“With the current electoral environment shaping up to be very pro-Republican, the only potential issue is that a hard-right candidate comes out of the primary and ends up losing in what should be a gimme Republican year,” said Mike Noble, an Arizona-based pollster.The obvious choice for a challenger to Kelly might have been Doug Ducey, Arizona’s Republican governor. He managed to win re-election in a brutal year for Republicans and is not allowed to run for a third term. But Ducey has steadfastly maintained he’s not interested in the Senate.That leaves a number of lesser-known Republicans to vie for the nomination. The best way to stand out? Obtaining the endorsement of Trump, which means making remarks or taking positions that could haunt them in November.First, there’s Attorney General Mark Brnovich, who’s worked in Arizona government for the last decade. But he faces intense pressure from Trump and from the Republican grass-roots to find fraud in his investigation of the 2020 election. At an Arizona rally earlier this month, Trump referred to his baseless claims that he actually won the state and told the crowd that he was “anxiously waiting” to see whether Brnovich would agree with him, and that they’d soon find out if the attorney general is a “good man.”Brnovich, apparently undeterred, posted on Twitter a photo of himself with Trump.Trump reserved a warmer reception for Blake Masters, calling him “a really terrific guy” at the rally. Masters — a venture capitalist backed by Peter Thiel, a billionaire tech mogul who’s close to Trump — has said that he believes Trump won in 2020 and that the country is being run by “psychopaths.”Then there’s Jim Lamon, a businessman whose campaign put $1 million behind a TV ad cheering “Let’s Go Brandon,” a far-right slogan that translates to an expletive directed at Biden. Lamon also helped facilitate Republicans’ post-mortem review of the 2020 election results in the state’s most populous county.All of these efforts to win the former president’s support could backfire in the fall if Democrats are able to anchor the eventual nominee to Trump.“Yes, it’s a big benefit and help during the primary due to Trump’s current influence over the electorate,” Noble said. “However, it is absolutely a weakness when they move into the all-important general election.”It’s ‘the Republicans’ to lose’Before we go any further, let’s make one thing clear: Given the national environment, Republicans should have a natural advantage in a state that Biden won so narrowly.It’s not just that the party in the White House tends to struggle in the first midterm election of a president’s term, or that the president’s approval ratings are hovering in the low 40s. It’s also that Biden inherited a pandemic and all the economic and social fallout that came with it. And that Arizona was ruby red only a few short years ago, suggesting that Kelly’s three-point margin in 2020 could be easy enough to erase.“It’s absolutely the Republicans’ to lose,” Brian Seitchik, an Arizona-based Republican consultant, said of the race.Republicans are confident that whoever becomes their nominee will enter the race against Kelly in a strong position to win.“​​Voters and persuadable swing voters will be inclined to want to vote for someone who’s going to be a check and a balance on the Biden administration,” said Daniel Scarpinato, a former chief of staff to Ducey.Proceeding with cautionArizona elected two Democratic senators during Trump’s term and ultimately voted to oust him in 2020. And even in a national environment that could lift Republicans to the majority, they could still find ways to lose.Scarpinato said he hasn’t seen candidates engage in behavior that would “tear the party apart or put people in a position where they’re perceived as being unelectable.”But he cautioned that Republicans can’t become so preoccupied with fighting one another in the primary — which is not until August — that they delay their attacks against Kelly.“They need to start now,” Scarpinato said.One Republican national strategist involved in Senate races told us that the top concern for many in his party is that the eventual nominee drains all their resources on the primary, leaving them cash-strapped against Kelly, who ended last year with nearly $20 million in his campaign account.And while others noted that while Republican-aligned outside groups such as the Club for Growth could make up any gaps in spending, money is likely one reason that many Republicans keep hoping Ducey changes his mind and decides to run, Noble said.Ducey was re-elected in 2018 even as Democrats won a Senate seat in Arizona for the first time in decades. He’s already proven he can put together a top-tier statewide campaign operation. But Ducey has said publicly and privately that he’s not running, and it’s easy to see why: He’d have to get through a Republican primary and general election without the support of Trump, who blames him for losing the state in 2020. Just a few weeks ago, Trump reiterated in a statement that Ducey would never have his “endorsement or the support of MAGA Nation!”One of the great unknowns in the 2022 election is the effect of the president’s approval rating. If it stays in the low 40s, Kelly could be ousted no matter how skilled a campaign he runs, or how bumbling an opponent he faces.“He has to carry around Joe Biden like a sack of potatoes wherever he goes,” said Stan Barnes, a Republican strategist based in Phoenix.What to readSome Democrats hope that nominating a Black woman to the Supreme Court will help solidify support from Black voters in the midterms, Trip Gabriel reports.The confirmation process will test Senator Dick Durbin, the chairman of the Judiciary Committee, which is evenly divided between Democrats and Republicans.In his latest Congressional Memo, Carl Hulse asks if the Democrats’ new voting bill talks are for real — or for show.The economy is growing faster than it has in decades, so why aren’t voters rewarding Biden for it? Here’s what economists told Jeanna Smialek and Ben Casselman.This is more of a recommendation on what to do tonight: Try gerrymandering an imaginary state in this online game created by Ella Koeze, Denise Lu and Charlie Smart.Justice Thomas, left, has been mistakenly referred to as Chief Justice, the position John Roberts, right, holds.Erin Schaff/The New York TimesOne more thing …A lighthearted moment accidentally illuminated some important dynamics on the Supreme Court — more consequential, perhaps, than the retirement of Justice Stephen Breyer.In oral arguments last week in a case about whether Boston can stop a private group from flying a Christian flag in front of its City Hall, a lawyer for the plaintiffs was addressing Clarence Thomas, a deeply conservative associate justice who joined the court in 1991.“Chief —” the lawyer, Mathew Staver, began, before correcting himself and continuing, “Justice Thomas.”The little-noticed hiccup came after a flood of recent commentary and reporting on Thomas’s growing influence after years on the margins of the court.Last year, Jill Abramson, the former executive editor of The New York Times, observed in an opinion essay that “what is remarkable is the extent to which the Supreme Court, with the addition of three Donald Trump nominees who create a 6-to-3 conservative majority, seems to be reshaping itself in Justice Thomas’s image.”This is the one thing that pundits of opposite political leanings seem to agree on: Liberals have lamented Thomas’s role as “the new chief justice,” while conservatives, including the influential Wall Street Journal editorial page, have hailed “the Thomas court.”It’s not the first time someone has made the same error. In March of last year, when a lawyer in another case mistakenly called Thomas “Mr. Chief Justice,” the actual chief justice — John Roberts — joked, “There’s no opening.”Is there anything you think we’re missing? Anything you want to see more of? We’d love to hear from you. Email us at onpolitics@nytimes.com. More

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    How the 'Let's Go, Brandon' Meme Became a Campaign Ad

    How an inside joke among Republicans became one candidate’s tactic for reaching the G.O.P. masses.It began last fall as an ironic, profane joke after a NASCAR race. Now, it’s showing up in campaign ads.Jim Lamon, a Republican candidate for Senate in Arizona, has a new television advertisement that employs the slogan “Let’s go, Brandon.” His campaign says it is spending $1 million to air the ad, including during local broadcasts of Monday night’s college football championship.As far as we can tell, it’s the first instance of this three-word catchphrase being used in a campaign spot, and that makes it worth unpacking. It says something important about what Republican politicians think animates their primary voters.For those unfamiliar, “Let’s go, Brandon” is code for an insult to President Biden, in place of a four-letter expletive. Colleen Long of the A.P. wrote a good explainer on the phrase’s origins back in October, when it was becoming a widespread in-joke among Republicans.The phrase was even used for a bit of Christmas Eve trolling of Mr. Biden and the first lady, while they fielded a few calls to the NORAD Santa Tracker in what has become an annual White House tradition.At the end of an otherwise cordial call with a father of four from Oregon, President Biden said, “I hope you have a wonderful Christmas.”“I hope you guys have a wonderful Christmas as well,” replied the caller, later identified as Jared Schmeck, a Trump supporter. He added: “Merry Christmas and ‘Let’s go, Brandon!’”The ‘Let’s go, Brandon’ adIn Arizona, Lamon, a businessman who is running in a crowded primary field, has pledged to spend $50 million of his money.Even though money can purchase many things in politics — chartered jets, campaign staff, polling and data wizardry, yard signs — there’s one precious commodity it can’t buy: attention.Thus the new ad. “If you are pissed off about the direction of our country, let’s go,” Lamon begins, as action-movie-style music plays in the background. “If you’re ready to secure the border and stop the invasion, let’s go. If you want to keep corrupt politicians from rigging elections, let’s go.”“Let’s take the fight to Joe Biden, and show him we the people put America first,” Lamon continues, deadly serious in tone. “The time is now. Let’s go, Brandon. Are you with me?”It’s a marked contrast from Lamon’s gauzy biography ad, which introduces him as a genial military veteran who was able to go to college thanks to an R.O.T.C. scholarship.The new ad comes days ahead of a much-anticipated rally by Donald Trump in Florence, Ariz., a town of 25,000 people between Phoenix and Tucson.Trump has yet to back a candidate, but his imprimatur could be decisive. He has all but made embracing his false claim that the 2020 election was stolen an explicit condition for his endorsement, and Saturday’s rally will feature a number of prominent election deniers.“Everybody is running to the right and trying to express their fealty to Donald Trump,” Mike O’Neil, an Arizona political analyst, said of the new Lamon ad. “This is his attempt to break through.”More chucksLamon’s ad isn’t even the most striking video of the Senate primary in Arizona.In mid-October, the state attorney general, Mark Brnovich, the closest thing to an establishment candidate in the Senate race, posted a video of himself twirling nunchucks. “People, you want more chucks, you got more chucks,” Brnovich says.The display was widely ridiculed as a desperate plea for attention. Brnovich has struggled to capture the imagination of primary voters — many of whom fault him for not doing enough to prevent Biden’s win in Arizona in 2020 — leaving the race wide open.In November, Blake Masters, a 35-year-old, Stanford-educated lawyer and venture capitalist backed by Peter Thiel, a Silicon Valley billionaire close to Trump, introduced a video of his own that drew national attention for its unusually stark advocacy of Second Amendment rights.In that ad, Masters squints into the camera while cradling a futuristic-looking gun called the “Honey Badger.” “This is a short-barreled rifle,” he intones. “It wasn’t designed for hunting. This is designed to kill people.”Clad in a long-sleeve black T-shirt emblazoned with the word “DROPOUT,” Masters goes on to explain his reasoning, as ominous-sounding music plays in the background.“If you’re not a bad guy, I support your right to own one,” he says. “The Second Amendment is not about duck hunting. It’s about protecting your family and your country.“What’s the first thing the Taliban did when Joe Biden handed them Afghanistan?” Masters continues, before lowering his voice to barely more than a whisper. “They took away people’s guns. That’s how it works.”Harnessing the backlashThe50-second Masters spot did not run on TV, but was viewed at least 1.5 million times on Twitter, generating media coverage and buzz on the right for its unapologetic defense of a weapon that is seen as especially dangerous by gun control advocates.“What was more interesting, in a way, was how much it freaks the left out,” Masters said in an interview, reflecting on the reaction to the ad among liberals. He said he welcomed the opprobrium: “Bring it on.”He noted that when he was working on his biographical ad, introducing himself as an Arizona native, he decided not to lean too heavily on his record as an entrepreneur, and to talk about his values instead.“Dude, nobody cares,” he said. “Nobody cares about your solar company.”The Trump factorSenator Mark Kelly, the Democratic incumbent, will be a formidable and well-funded opponent for whoever wins the G.O.P. primary, which is not until August. And Trump’s support could become a liability in a general election.O’Neil noted that many conservative women in the suburbs voted for Biden in 2020 but opted for Republican candidates elsewhere on the ballot.But Masters argued that there’s no downside to running to the right.“The way you win a swing state in Arizona is not by focus-grouping,” he said. “It’s by truly being conservative, and being bold by articulating conservative ideas.”Mike Murphy, a prominent Trump critic and longtime adviser to John McCain, the deceased Arizona senator, said the Lamon ad was a “sign of the sad times in U.S. politics.”But, he quipped, “in the G.O.P. primary electorate this year, who the Brandon knows.”What to readDavid McCormick, the former chief executive of hedge fund Bridgewater Associates and a former Treasury Department official, has filed paperwork to enter the Pennsylvania Senate race.The congressional committee investigating the Jan. 6 riot at the Capitol has asked Representative Kevin McCarthy, the House’s top Republican, for a voluntary interview, Luke Broadwater reports.Consumer prices rose in December at the fastest rate since 1982, growing at a 7 percent clip in the last year, Ana Swanson reports. An AP-NORC poll published this week found that 68 percent of Americans ranked the economy as their top concern.In a news analysis, Nate Cohn writes that Democrats “still seem nowhere close to enacting robust safeguards against another attempt to overturn a presidential election.”Trump abruptly ended an interview with Steve Inskeep when the NPR host pressed him on his false claims of a stolen election in 2022. The radio network published a full transcript of the encounter, which ended with Inskeep saying, “Whoa, whoa, whoa, I have one more question. … He’s gone. OK.”PULSEThe approval rating for President Biden is at 33 percent. That’s down from 36 percent in November.Doug Mills/The New York TimesNo New Year bump for BidenQuinnipiac University released a poll today that showed President Biden’s approval rating at just 33 percent, while 53 percent of respondents gave him a negative rating. That’s down from 36 percent in November. It’s just one poll, but it’s a sign that Biden’s image isn’t on the rebound. The president’s average approval rating is higher, but still just 42.2 percent, according to 538.Another finding that stood out from the Quinnipiac poll: 76 percent of respondents said that political instability within the United States posed a greater threat than the country’s adversaries. A majority, 58 percent, agreed that American democracy is “in danger of collapse.”Is there anything you think we’re missing? Anything you want to see more of? We’d love to hear from you. Email us at onpolitics@nytimes.com. More