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    Cómo gestiona Bluesky, la alternativa a X y Facebook, su crecimiento explosivo

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    En febrero de 2023, media decena de expertos en tecnología presentaron un prototipo de red social a la que solo se podía acceder por invitación. Estrenaron deliberadamente su creación, Bluesky, con poca fanfarria para poder gestionar de cerca su crecimiento.Pero últimamente ha sido todo menos lento.En la última semana, el crecimiento de Bluesky ha estallado, duplicándose con creces hasta superar los 15 millones de usuarios, ya que la gente busca alternativas a X, Facebook y Threads. Se ha disparado hasta los primeros puestos de las tiendas de aplicaciones de Apple y Google como la aplicación gratuita más descargada. Su ascenso ha sido tan rápido que la empresa se ha visto obligada a crecer prácticamente de la noche a la mañana.Los 20 empleados a tiempo completo de Bluesky han estado trabajando sin descanso para hacer frente a los problemas que conlleva el hipercrecimiento: caídas del sitio, fallas en el código y problemas de moderación de contenidos. Y lo que es más importante, han intentado contentar a los primeros usuarios a medida que llegaban nuevos miembros.“Como equipo, estamos orgullosos de nuestra capacidad para crecer rápidamente”, dijo en una entrevista Jay Graber, de 33 años, directora ejecutiva de Bluesky. “Pero siempre hay algunas dificultades mientras creces”. Añadió que la aplicación —que sigue siendo eclipsada por Facebook, Instagram y X— estaba sumando más de un millón de nuevos usuarios al día.Bluesky está surgiendo en medio de la agitación en el mundo de las redes sociales. Después de que Elon Musk comprara Twitter en 2022, lo transformó en X, cambiando muchas de sus funciones y alejando a algunos de sus usuarios más fieles. Threads, una aplicación similar a X que Meta introdujo el año pasado, se basa principalmente en una opaca selección algorítmica que reduce la política de los contenidos que ve la gente. Esto ha provocado que algunas personas se dirijan a otras redes, como Bluesky, para debatir cuestiones sociales candentes.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Meta Fined $840 Million in Europe for Boosting Marketplace Unfairly

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      Meta said it would appeal the decision by the European Union, which said the company had abused its dominance in social networking to strengthen its shopping and classified ads service.​The European Union on Thursday fined Meta roughly $840 million for breaking competition laws with Facebook Marketplace, its shopping and classified ads platform, the latest action by regulators trying to limit the ability of tech giants to expand into new product areas.In issuing the 800 million euro fine, European regulators said Meta had given itself an unfair advantage over rival services by bundling Marketplace into Facebook’s wider social network, providing it with immediate access to millions of potential users. They added that Meta had abused its dominance in online advertising to impose unfair business terms on rival shopping services, allowing it to collect data that could be used to strengthen Marketplace.European regulators, led by Margrethe Vestager, the E.U. competition chief, have for years sought to limit the ability of tech companies to use their power in one area, like social networking, to gain a foothold in new markets such as shopping. Authorities in Europe have also accused Apple of using its dominance in smartphones to bolster music and payment services.In linking Marketplace to Facebook’s social network, the company gave itself “advantages that other online classified ads service providers could not match,” Ms. Vestager said in a statement. “This is illegal under E.U. antitrust rules. Meta must now stop this behavior.”The company said it would appeal the decision, setting up a legal battle that could drag out for years. Meta said Marketplace, introduced in 2016, was created in response to consumer demand and had not hindered competition from companies such as eBay and Vinted.On Marketplace, people buy, sell and trade items with others, including furniture, clothing, sports equipment, cars and home goods.“Facebook users can choose whether or not to engage with Marketplace, and many don’t,” the company said in a statement. “The reality is that people use Facebook Marketplace because they want to, not because they have to.”Meta has been a target of efforts on both sides of the Atlantic Ocean to crimp the power of the largest technology companies. Last year, the company was fined 1.2 billion euros, or about $1.26 billion, for violating regional data protection rules. In the United States, the company is being sued by the Federal Trade Commission for antitrust violations.Whether the United States and Europe will stay aligned on tech regulation with President-elect Donald J. Trump returning to office is an open question. Some of his supporters, including Vice President-elect JD Vance, have raised concerns about the power of Silicon Valley firms like Meta and Google, while others have pushed for less regulation.The European Union started the Marketplace investigation in 2019. In 2023, the company reached a settlement with British regulators on a similar case, but was unable to find an agreement with E.U. authorities. More

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      Lawsuit Against Meta Over Section 230, Tech Shield Law, Is Dismissed

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      A professor sued pre-emptively to release software that would let users automatically unfollow everyone in their Facebook feed.An attempt to sue Meta using a law that shields tech giants from liability is dead for now.A federal judge on Thursday dismissed a suit brought by a professor who wants to build a tool that allows Facebook users to unfollow everyone in their feed. Ethan Zuckerman, who teaches public policy at the University of Massachusetts Amherst, had asked a federal court to rule that Meta, Facebook’s owner, couldn’t sue him if he went through with his plan.Mr. Zuckerman and his lawyers, who work at the Knight First Amendment Institute at Columbia University, were relying on a little-used portion of Section 230 of the Communications Decency Act, a 1996 law that shields Meta and other tech giants from lawsuits over content posted by their users.Judge Jacqueline Scott Corley of the U.S. District Court for the Northern District of California granted Meta’s request to dismiss the lawsuit on Thursday, according to court records. The judge said Mr. Zuckerman could refile the lawsuit at a later date.“We’re disappointed the court believes Professor Zuckerman needs to code the tool before the court resolves the case,” said Ramya Krishnan, one of Mr. Zuckerman’s lawyers. “We continue to believe that Section 230 protects user-empowering tools, and look forward to the court considering that argument at a later time.”A spokesman for Meta pointed to an earlier statement by the company that called the lawsuit “baseless.”Mr. Zuckerman’s lawsuit was a novel salvo in a fight over who gets to control the experience on social media platforms. He wants to create a tool that will wipe a Facebook user’s feed clean. But Meta has previously sent a threatening legal letter to a software developer who released a similar tool.Mr. Zuckerman’s case hinged on a portion of Section 230 that protects the ability to restrict obscene or troublesome content, saying it should apply to any content that users don’t want to see. More

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      Corporate America Braces for Trump 2.0

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      The race for the White House is deadlocked, but business leaders aren’t taking chances, reaching out to the former president to rebuild relations.Are business leaders already banking on a second Trump presidency?Hiroko Masuike/The New York TimesDo C.E.O.s think Donald Trump will win? As the presidential race nears its end next week, the most notable public sound from many C.E.O.s and businesses on the election has been silence — and Donald Trump’s camp is increasingly interpreting that as a sign that corporate America may be preparing for him to win.New reports show that top business leaders, including Silicon Valley heavyweights, have reached out to the former president, seemingly looking to rebuild relations and protect their businesses if Trump defeats Vice President Kamala Harris.Business leaders are privately discussing how to prepare for a Trump return. Attendees at a gathering last week of the Business Council, an invite-only association of C.E.O.s, talked about steps to take in case Trump goes after perceived enemies, according to The Washington Post.“I’ve told C.E.O.s to engage as fast as possible because the clock is ticking,” an unidentified Trump adviser told The Post. “If you’re somebody who has endorsed Harris, and we’ve never heard from you at any point until after the election, you’ve got an uphill battle.”Big Tech leaders are among those trying to reboot relations. In recent weeks, Trump has said that he has spoken with Tim Cook of Apple and Sundar Pichai of Alphabet. He has also heard from Mark Zuckerberg, and CNN adds that Andy Jassy of Amazon has reached out.The reason for such outreach is clear, Trump associates told CNN: Trump has gone after many of their companies and re-establishing relations is at the least a hedge in case he wins next week. (An unidentified source told CNN that Jassy’s call, made at the company’s request, was a general exchange of pleasantries.)We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Mark Zuckerberg’s Political Evolution

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      It was only a little more than a decade ago that Mark Zuckerberg had few qualms about airing his politics.Earnest and optimistic — perhaps naïvely so — he rushed onto the national stage to discuss issues he cared about: immigration, social justice, inequality, democracy in action. He penned columns in national newspapers espousing his views, spun up foundations and philanthropic efforts and hired hundreds of people to put his vast riches to work on his political goals.That was Mark Zuckerberg in his 20s. Mark Zuckerberg in his 40s is a very different Mark Zuckerberg.In conversations over the past few years with friends, colleagues and advisers, Mr. Zuckerberg has expressed cynicism about politics after years of bad experiences in Washington. He and others at the top of Meta, the parent company of Facebook, believed that both parties loathed technology and that trying to continue engaging with political causes would only draw further scrutiny to their company.As recently as June at the Allen and Company conference — the “summer camp for billionaires” in Sun Valley, Idaho — Mr. Zuckerberg complained to multiple people about the blowback to Meta that came from the more politically touchy aspects of his philanthropic efforts. And he regretted hiring employees at his philanthropy who tried to push him further to the left on some causes.In short — he was over it.His preference, according to more than a dozen friends, advisers and executives familiar with his thinking, has been to wash his hands of it all.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      How Meta Distanced Itself From Politics

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      In January 2021, after pro-Trump rioters stormed the U.S. Capitol, Mark Zuckerberg announced a new priority for Meta: He wanted to reduce the amount of political content on the company’s apps, including Facebook and Instagram.As the United States hurtles toward November’s election, Mr. Zuckerberg’s plan appears to be working.On Facebook, Instagram and Threads, political content is less heavily featured. App settings have been automatically set to de-emphasize the posts that users see about campaigns and candidates. And political misinformation is harder to find on the platforms after Meta removed transparency tools that journalists and researchers used to monitor the sites.Inside Meta, Mr. Zuckerberg, 40, no longer meets weekly with the heads of election security as he once did, according to four employees. He has reduced the number of full-time employees working on the issue and disbanded the election integrity team, these employees said, though the company says the election integrity workers were integrated into other teams. He has also decided not to have a “war room,” which Meta previously used to prepare for elections.Last month, Mr. Zuckerberg sent a letter to the House Judiciary Committee laying out how he wanted to distance himself and his company from politics. The goal, he said, was to be “neutral” and to not “even appear to be playing a role.”“It’s quite the pendulum swing because a decade ago, everyone at Facebook was desperate to be the face of elections,” said Katie Harbath, chief executive of Anchor Change, a tech consulting firm, who previously worked at Facebook. We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Newsom Signs Bill That Adds Protections for Children on Social Media

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      The California legislation comes amid growing concerns about the impact of cellphones and social media on adolescents’ mental health.Gov. Gavin Newsom of California signed legislation on Friday aimed at protecting minors from social media addiction amid growing concerns about the impact of technology on adolescents’ mental health.The law, which will go into effect in 2027, effectively requires tech companies to make posts on feeds of minors’ social media accounts appear in chronological order as a default, rather than allowing algorithms to curate them to maximize engagement.The bill also prohibits companies from sending notifications to people under 18 during school hours, from 8 a.m. to 3 p.m. on weekdays from September through May, and during sleep hours, between midnight and 6 a.m. The default settings can be changed with the consent of a parent or guardian.“Every parent knows the harm social media addiction can inflict on their children — isolation from human contact, stress and anxiety, and endless hours wasted late into the night,” Mr. Newsom, who has four school-age children, said in a statement on Friday.The move, targeting powerful tech interests in the nation’s most populous state, is part of a nationwide effort to address concern over cellphone and social media use among adolescents. Amid reports of cyberbullying and distraction in classrooms, at least eight states, including Florida and Indiana, have already enacted restrictions on the use of cellphones in school settings. New York put in place a similar law aimed at social media addiction this year.In June, Governor Newsom also called for a ban on smartphone use in all public schools in California. Legislation now before him includes a requirement that the schools devise a policy by July 1, 2026, to limit or prohibit smartphones during the school day, though most school districts already have cellphone policies.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      How Section 230 Is Being Used Against Tech Giants Like Meta

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      A Massachusetts professor has filed a lawsuit against Meta using a novel interpretation of Section 230, a law known primarily for shielding social media companies from liability.Facebook, X, YouTube and other social media platforms rely on a 1996 law to insulate themselves from legal liability for user posts. The protection from this law, Section 230 of the Communications Decency Act, is so significant that it has allowed tech companies to flourish.But what if the same law could be used to rein in the power of those social media giants?That idea is at the heart of a lawsuit filed in May against Meta, the owner of Facebook, Instagram and WhatsApp. The plaintiff in the suit has asked a federal court to declare that a little-used part of Section 230 makes it permissible for him to release his own software that lets users automatically unfollow everyone on Facebook.The lawsuit, filed by Ethan Zuckerman, a public policy professor at the University of Massachusetts Amherst, is the first to use Section 230 against a tech giant in this way, his lawyers said. It is an unusual legal maneuver that could turn a law that typically protects companies like Meta on its head. And if Mr. Zuckerman succeeds, it could mean more power for consumers to control what they see online.“I see and appreciate the elegance of trying to use a piece of law that has made user generated content possible, to now give users more control over those experiences and services,” he said.Section 230, introduced in the internet’s early days, protects companies from liability related to posts made by users on their sites, making it nearly impossible to sue tech companies over defamatory speech or extremist content.Mr. Zuckerman has focused on a part of Section 230 that spells out protection for blocking objectionable material online. In 2021, after a developer released software to purge users’ Facebook feeds of everyone they follow, Facebook threatened to shut it down. But Section 230 says it is possible to restrict access to obscene, excessively violent and other problematic content. The language shields companies from liability if they censor disturbing content, but lawyers now say it could also be used to justify scrubbing any content users don’t want to see.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More