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    Political Campaigns Flood Streaming Video With Custom Voter Ads

    The targeted political ads could spread some of the same voter-influence techniques that proliferated on Facebook to an even less regulated medium.Over the last few weeks, tens of thousands of voters in the Detroit area who watch streaming video services were shown different local campaign ads pegged to their political leanings.Digital consultants working for Representative Darrin Camilleri, a Democrat in the Michigan House who is running for State Senate, targeted 62,402 moderate, female — and likely pro-choice — voters with an ad promoting reproductive rights.The campaign also ran a more general video ad for Mr. Camilleri, a former public-school teacher, directed at 77,836 Democrats and Independents who have voted in past midterm elections. Viewers in Mr. Camilleri’s target audience saw the messages while watching shows on Lifetime, Vice and other channels on ad-supported streaming services like Samsung TV Plus and LG Channels.Although millions of American voters may not be aware of it, the powerful data-mining techniques that campaigns routinely use to tailor political ads to consumers on sites and apps are making the leap to streaming video. The targeting has become so precise that next door neighbors streaming the same true crime show on the same streaming service may now be shown different political ads — based on data about their voting record, party affiliation, age, gender, race or ethnicity, estimated home value, shopping habits or views on gun control.Political consultants say the ability to tailor streaming video ads to small swaths of viewers could be crucial this November for candidates like Mr. Camilleri who are facing tight races. In 2016, Mr. Camilleri won his first state election by just several hundred votes.“Very few voters wind up determining the outcomes of close elections,” said Ryan Irvin, the co-founder of Change Media Group, the agency behind Mr. Camilleri’s ad campaign. “Very early in an election cycle, we can pull from the voter database a list of those 10,000 voters, match them on various platforms and run streaming TV ads to just those 10,000 people.”Representative Darrin Camilleri, a member of the Michigan House who is running for State Senate, targeted local voters with streaming video ads before he campaigned in their neighborhoods. Emily Elconin for The New York TimesTargeted political ads on streaming platforms — video services delivered via internet-connected devices like TVs and tablets — seemed like a niche phenomenon during the 2020 presidential election. Two years later, streaming has become the most highly viewed TV medium in the United States, according to Nielsen.Savvy candidates and advocacy groups are flooding streaming services with ads in an effort to reach cord-cutters and “cord nevers,” people who have never watched traditional cable or broadcast TV.The trend is growing so fast that political ads on streaming services are expected to generate $1.44 billion — or about 15 percent — of the projected $9.7 billion on ad spending for the 2022 election cycle, according to a report from AdImpact, an ad tracking company. That would for the first time put streaming on par with political ad spending on Facebook and Google.The State of the 2022 Midterm ElectionsWith the primaries over, both parties are shifting their focus to the general election on Nov. 8.Midterm Data: Could the 2020 polling miss repeat itself? Will this election cycle really be different? Nate Cohn, The Times’s chief political analyst, looks at the data in his new newsletter.Republicans’ Abortion Struggles: Senator Lindsey Graham’s proposed nationwide 15-week abortion ban was intended to unite the G.O.P. before the November elections. But it has only exposed the party’s divisions.Democrats’ Dilemma: The party’s candidates have been trying to signal their independence from the White House, while not distancing themselves from President Biden’s base or agenda.The quick proliferation of the streaming political messages has prompted some lawmakers and researchers to warn that the ads are outstripping federal regulation and oversight.For example, while political ads running on broadcast and cable TV must disclose their sponsors, federal rules on political ad transparency do not specifically address streaming video services. Unlike broadcast TV stations, streaming platforms are also not required to maintain public files about the political ads they sold.The result, experts say, is an unregulated ecosystem in which streaming services take wildly different approaches to political ads.“There are no rules over there, whereas, if you are a broadcaster or a cable operator, you definitely have rules you have to operate by,” said Steve Passwaiter, a vice president at Kantar Media, a company that tracks political advertising.The boom in streaming ads underscores a significant shift in the way that candidates, party committees and issue groups may target voters. For decades, political campaigns have blanketed local broadcast markets with candidate ads or tailored ads to the slant of cable news channels. With such bulk media buying, viewers watching the same show at the same time as their neighbors saw the same political messages.But now campaigns are employing advanced consumer-profiling and automated ad-buying services to deliver different streaming video messages, tailored to specific voters.“In the digital ad world, you’re buying the person, not the content,” said Mike Reilly, a partner at MVAR Media, a progressive political consultancy that creates ad campaigns for candidates and advocacy groups.Targeted political ads are being run on a slew of different ad-supported streaming channels. Some smart TV manufacturers air the political ads on proprietary streaming platforms, like Samsung TV Plus and LG Channels. Viewers watching ad-supported streaming channels via devices like Roku may also see targeted political ads.Policies on political ad targeting vary. Amazon prohibits political party and candidate ads on its streaming services. YouTube TV and Hulu allow political candidates to target ads based on viewers’ ZIP code, age and gender, but they prohibit political ad targeting by voting history or party affiliation.Roku, which maintains a public archive of some political ads running on its platform, declined to comment on its ad-targeting practices.Samsung and LG, which has publicly promoted its voter-targeting services for political campaigns, did not respond to requests for comment. Netflix declined to comment about its plans for an ad-supported streaming service.Targeting political ads on streaming services can involve more invasive data-mining than the consumer-tracking techniques typically used to show people online ads for sneakers.Political consulting firms can buy profiles on more than 200 millions voters, including details on an individual’s party affiliations, voting record, political leanings, education levels, income and consumer habits. Campaigns may employ that data to identify voters concerned about a specific issue — like guns or abortion — and hone video messages to them.In addition, internet-connected TV platforms like Samsung, LG and Roku often use data-mining technology, called “automated content recognition,” to analyze snippets of the videos people watch and segment viewers for advertising purposes.Some streaming services and ad tech firms allow political campaigns to provide lists of specific voters to whom they wish to show ads.To serve those messages, ad tech firms employ precise delivery techniques — like using IP addresses to identify devices in a voter’s household. The device mapping allows political campaigns to aim ads at certain voters whether they are streaming on internet-connected TVs, tablets, laptops or smartphones.Sten McGuire, an executive at a4 Advertising, presented a webinar in March announcing a partnership to sell political ads on LG channels.New York TimesUsing IP addresses, “we can intercept voters across the nation,” Sten McGuire, an executive at a4 Advertising, said in a webinar in March announcing a partnership to sell political ads on LG channels. His company’s ad-targeting worked, Mr. McGuire added, “whether you are looking to reach new cord cutters or ‘cord nevers’ streaming their favorite content, targeting Spanish-speaking voters in swing states, reaching opinion elites and policy influencers or members of Congress and their staff.”Some researchers caution that targeted video ads could spread some of the same voter-influence techniques that have proliferated on Facebook to a new, and even less regulated, medium.Facebook and Google, the researchers note, instituted some restrictions on political ad targeting after Russian operatives used digital platforms to try to disrupt the 2016 presidential election. With such restrictions in place, political advertisers on Facebook, for instance, should no longer be able to target users interested in Malcolm X or Martin Luther King with paid messages urging them not to vote.Facebook and Google have also created public databases that enable people to view political ads running on the platforms.But many streaming services lack such targeting restrictions and transparency measures. The result, these experts say, is an opaque system of political influence that runs counter to basic democratic principles.“This occupies a gray area that’s not getting as much scrutiny as ads running on social media,” said Becca Ricks, a senior researcher at the Mozilla Foundation who has studied the political ad policies of popular streaming services. “It creates an unfair playing field where you can precisely target, and change, your messaging based on the audience — and do all of this without some level of transparency.”Some political ad buyers are shying away from more restricted online platforms in favor of more permissive streaming services.“Among our clients, the percentage of budget going to social channels, and on Facebook and Google in particular, has been declining,” said Grace Briscoe, an executive overseeing candidate and political issue advertising at Basis Technologies, an ad tech firm. “The kinds of limitations and restrictions that those platforms have put on political ads has disinclined clients to invest as heavily there.”Senators Amy Klobuchar and Mark Warner introduced the Honest Ads Act, which would require online political ads to include disclosures similar to those on broadcast TV ads.Al Drago for The New York TimesMembers of Congress have introduced a number of bills that would curb voter-targeting or require digital ads to adhere to the same rules as broadcast ads. But the measures have not yet been enacted.Amid widespread covertness in the ad-targeting industry, Mr. Camilleri, the member of the Michigan House running for State Senate, was unusually forthcoming about how he was using streaming services to try to engage specific swaths of voters.In prior elections, he said, he sent postcards introducing himself to voters in neighborhoods where he planned to make campaign stops. During this year’s primaries, he updated the practice by running streaming ads introducing himself to certain households a week or two before he planned to knock on their doors.“It’s been working incredibly well because a lot of people will say, ‘Oh, I’ve seen you on TV,’” Mr. Camilleri said, noting that many of his constituents did not appear to understand the ads were shown specifically to them and not to a general broadcast TV audience. “They don’t differentiate” between TV and streaming, he added, “because you’re watching YouTube on your television now.” More

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    Searching for Common Ground in a Fractured Political Landscape

    Astead Herndon, who hosts “The Run-Up” podcast, discussed his approach to the show and why voters’ voices matter.Times Insider explains who we are and what we do and delivers behind-the-scenes insights into how our journalism comes together.In the first episode of “The Run-Up,” a podcast focused on the 2022 midterm elections, the host Astead Herndon calls a voter and asks how she’s feeling about the political climate.“I’m not expecting a whole lot from this conversation,” she says, “but I’ll give it a shot.” By later in the episode, she has opened up about her beliefs, and her doubts of whether her vote will actually matter.“The Run-Up” — which began in August 2016, three months before Donald J. Trump was elected president, and returned this month — can dig deep into the heart of the issues that shape American democracy. In early 2020, Mr. Herndon, a national political reporter for The New York Times, traveled through Iowa to take the temperature of Democratic caucusgoers, sharing his findings as a guest on “The Field” podcast, an offshoot of “The Daily.” The experience helped him understand the power of audio in journalism. Now, through frank conversations with Times colleagues, political insiders and voters of different parties, Mr. Herndon will explore shifting politics and what they mean for the country.As “The Run-Up” kicks off and the midterms approach, Mr. Herndon spoke about the reboot of the podcast and how he’s tackling fraught topics. This interview has been edited.What’s your philosophy for this podcast?Sometimes, the way that political reporting talks to voters presumes that parties and insiders have all the knowledge, where I often think that what we have learned, particularly in this current political era, is that party insiders often have missed core things about the country and are surprised come Election Day.The State of the 2022 Midterm ElectionsWith the primaries over, both parties are shifting their focus to the general election on Nov. 8.Midterm Data: Could the 2020 polling miss repeat itself? Will this election cycle really be different? Nate Cohn, The Times’s chief political analyst, looks at the data in his new newsletter.Republicans’ Abortion Struggles: Senator Lindsey Graham’s proposed nationwide 15-week abortion ban was intended to unite the G.O.P. before the November elections. But it has only exposed the party’s divisions.Democrats’ Dilemma: The party’s candidates have been trying to signal their independence from the White House, while not distancing themselves from President Biden’s base or agenda.Good political journalism can do both at the same time: We both get a better understanding about how Washington and parties and candidates are coming to an election, and you also have a good understanding of where the country and constituents are.We’re trying to come from a place that does not lecture down to voters, but actually affirms how they feel through connecting dots.What’s the process for reaching out to voters for interviews on the podcast?I did not want to make a midterm show where only people who already understood the midterms’ importance would listen. I think that there are a lot of podcasts and a lot of political media that already exists for those people.We are trying to do something that is not just for those people, but that is for everyone else who doesn’t know if it matters. This is a podcast for everyone involved — we are not coming from a place that assumes language or assumes knowledge.That’s informed by my own experiences. I come from communities that were ignored by parties. I know what it’s like to live in places that feel neglected. And I know what it’s like when political media is not reflecting your concerns.What can listeners expect in future episodes?We want to deal with: How did we get here? How deep do these fractures go? And what is our commitment to democracy, really? Every one of the episodes will ask one of those questions.People deserve an answer about whether the system might hold, and what real cracks are there. I think that voters actually respond when political media is honest and transparent. When I am at a Trump rally versus when I am at a Bernie Sanders rally, that sentiment is universal — concern and anxiety about what democracy means, and whether it’s going to hold. They’re not coming from a universal agreement about the why, but it is a universal feeling that somebody is taking democracy from you.In that moment, to ask any question besides those core, fundamental ones is missing the point. The central question here has to be one that wrestles with democracy’s meaning and value for voters. I don’t think it’s hyperbole to say that those things are being more defined right now.Astead interviews Bishop Theodore Myers, founding pastor of Temple of Faith Bible Way Church.Clare Toeniskoetter/The New York TimesI think we have a democracy that has frequently had crossroads moments that forced the country to decide what it really means by that word. I think this election is another one of those moments.How do you cut through the noise in political media and get to the core of an issue?In some ways, I disagree with the premise — there is a lot of political media and noise out there, but there’s not a lot out there that is framed from the basis of voters’ concerns being justified. There’s not actually a lot out there that deals with whether our commitment to democracy is real. The reason that a lot of politics journalism has skirted from these questions is because they’re hard questions that have messy and nonlinear answers. The power of this podcast and the power of audio is that you can deal with messy, nonlinear stuff in a better way. More

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    Even When Trump Endorses No One, G.O.P. Voters Go Far to the Right

    The former president stayed out of New Hampshire’s primaries, but Republicans nominated the candidates for Senate and the House most aligned with his political brand.Republican voters on Tuesday rendered their latest judgment on the tussle between Donald Trump and Mitch McConnell for control of the party: They’re with Trump.In this week’s primary elections in New Hampshire, G.O.P. voters picked three hard-right candidates who have floated baseless theories about problems with the 2020 results — a sign that the election-fraud fever inside the Republican Party has not yet abated, if it ever will.First, in the Senate race against Maggie Hassan, the Democratic incumbent, Granite State Republicans chose Don Bolduc over Chuck Morse, a state lawmaker who had the financial and political backing of the local establishment as well as that of Senator McConnell, the minority leader, and his well-heeled allies.Bolduc, a decorated retired Army general who has avidly promoted Trump’s conspiracy theories about the 2020 presidential results, campaigned as a political outsider who was critical of both parties. He played up his military experience, including a stint fighting in Afghanistan as a “horse soldier” after the Sept. 11 attacks.Morse struggled to navigate the shifting waters of the Republican primary electorate, which, even in famously independent New Hampshire, has moved sharply rightward in recent years.At one point, Morse embraced the label “MAGA Republican” after President Biden’s speech castigating the Trump wing of the party as a threat to democracy. At the same time, Morse sought support from McConnell and Gov. Chris Sununu, a moderate who blasted Bolduc as a “conspiracy theory extremist.”Bolduc hit right back at Sununu, accusing him of sympathizing with the Chinese Communist Party and of being “in business with Saudi Arabian companies that give money to terrorists.”Bolduc also called Sununu, who loudly declared a lack of interest in challenging Hassan late last year, a “globalist world-government guy” — an insult popularized by Stephen Bannon, the recently indicted former Trump aide who frequently promotes aggressive anti-government language on his podcast, “War Room: Pandemic.”On the Saturday before Election Day, Sununu nonetheless said of Bolduc: “I’ll endorse whoever the nominee is and support him. Of course I will, no question.”Sununu won his primary handily. But he is widely seen as having presidential aspirations, and the outcomes of New Hampshire’s other contests this week will inevitably raise questions about that. Namely: Are Republican voters truly looking for someone in the moderate mold he projects?The State of the 2022 Midterm ElectionsWith the primaries over, both parties are shifting their focus to the general election on Nov. 8.A Fierce Primary Season Ends: Democrats are entering the final sprint to November with more optimism, especially in the Senate. But Republicans are confident they can gain a House majority.Midterm Data: Could the 2020 polling miss repeat itself? Will this election cycle really be different? Nate Cohn, The Times’s chief political analyst, looks at the data in his new newsletter.Republicans’ Abortion Struggles: Senator Lindsey Graham’s proposed nationwide 15-week abortion ban was intended to unite the G.O.P. before the November elections. But it has only exposed the party’s divisions.Democrats’ Dilemma: The party’s candidates have been trying to signal their independence from the White House, while not distancing themselves from President Biden’s base or agenda.In a key House primary, voters backed Karoline Leavitt, a 25-year-old former press assistant in the Trump White House, over Matt Mowers, who served as a political appointee in Trump’s State Department and later as a board member of the International Republican Institute, a pillar of the wheezing internationalist wing of the G.O.P. Leavitt has repeatedly pushed the fiction that Trump was robbed in 2020.And in New Hampshire’s other House district, another right-wing candidate, Robert Burns, won narrowly over George Hansel, the moderate mayor of Keene. Burns said during the campaign that he accepted Biden’s 2020 victory but believed that “a ton” of other elections were stolen that year.Notably, Trump did not endorse a candidate in any of New Hampshire’s Senate or House contests.Kathy Barnette gathered momentum late in Pennsylvania’s Republican primary for Senate but ultimately lost to Dr. Mehmet Oz.Kriston Jae Bethel for The New York TimesTuesday’s results recall a revealing moment in the Senate primary in Pennsylvania, when Kathy Barnette, an insurgent candidate seeking to claim Trump’s mantle, said at a debate: “MAGA does not belong to President Trump.”.css-1v2n82w{max-width:600px;width:calc(100% – 40px);margin-top:20px;margin-bottom:25px;height:auto;margin-left:auto;margin-right:auto;font-family:nyt-franklin;color:var(–color-content-secondary,#363636);}@media only screen and (max-width:480px){.css-1v2n82w{margin-left:20px;margin-right:20px;}}@media only screen and (min-width:1024px){.css-1v2n82w{width:600px;}}.css-161d8zr{width:40px;margin-bottom:18px;text-align:left;margin-left:0;color:var(–color-content-primary,#121212);border:1px solid var(–color-content-primary,#121212);}@media only screen and (max-width:480px){.css-161d8zr{width:30px;margin-bottom:15px;}}.css-tjtq43{line-height:25px;}@media only screen and (max-width:480px){.css-tjtq43{line-height:24px;}}.css-x1k33h{font-family:nyt-cheltenham;font-size:19px;font-weight:700;line-height:25px;}.css-ok2gjs{font-size:17px;font-weight:300;line-height:25px;}.css-ok2gjs a{font-weight:500;color:var(–color-content-secondary,#363636);}.css-1c013uz{margin-top:18px;margin-bottom:22px;}@media only screen and (max-width:480px){.css-1c013uz{font-size:14px;margin-top:15px;margin-bottom:20px;}}.css-1c013uz a{color:var(–color-signal-editorial,#326891);-webkit-text-decoration:underline;text-decoration:underline;font-weight:500;font-size:16px;}@media only screen and (max-width:480px){.css-1c013uz a{font-size:13px;}}.css-1c013uz a:hover{-webkit-text-decoration:none;text-decoration:none;}How Times reporters cover politics. We rely on our journalists to be independent observers. So while Times staff members may vote, they are not allowed to endorse or campaign for candidates or political causes. This includes participating in marches or rallies in support of a movement or giving money to, or raising money for, any political candidate or election cause.Learn more about our process.“Our values never, never shifted to President Trump’s values,” she said. “It was President Trump who shifted and aligned with our values.”Like Bolduc, Barnette had the backing of Bannon and other Trump-world celebrities with huge online followings. In her Senate race, Trump had endorsed Dr. Mehmet Oz, the television celebrity, over David McCormick, a former hedge-fund executive who came within just under a thousand of victory.But while Barnette’s shoestring campaign ultimately came up short, she was the one who briefly captured the imagination of the Republican grass roots — the same political forces that powered the primary victory of Doug Mastriano, the far-right G.O.P. nominee for governor in Pennsylvania.You can see that Trump-aligned coalition imposing its will on the political geography of New Hampshire. Morse racked up votes in more heavily populated southern parts of the state near Boston — he ran ahead of Bolduc by roughly 20 percentage points in Portsmouth, for instance — while losing or barely beating his rival in rural areas and towns further upstate.The New York TimesFor the coup de grâce, Bolduc even defeated Morse within the state senator’s own district, which includes the towns of Salem and Pelham.“Donald Trump still has a stranglehold on Republican primary voters, and Governor Sununu’s popularity is nontransferable,” said Joe Caiazzo, who ran presidential campaigns in New Hampshire for Senator Bernie Sanders.He added, “This is a sign that deniers will play an enormous role in the 2024 Republican presidential primary.”What to read tonightMike Lindell, the MyPillow executive and prominent promoter of 2020 election conspiracy theories, had his cellphone seized by federal agents at a Hardee’s restaurant in Minnesota — a clear sign that the Justice Department has intensified its interest in a state case against a Colorado county clerk accused of tampering with voting machines, Charles Homans, Ken Bensinger, Alexandra Berzon and Alan Feuer write.John Durham, the former U.S. attorney assigned by the Justice Department in 2019 to examine the origins of the investigation into the 2016 Trump campaign’s ties to Russia, appears to be winding down his three-year inquiry with little fanfare, Katie Benner, Adam Goldman and Charlie Savage report.For more than a decade, Catherine Engelbrecht, a Texas small-business owner turned election-fraud crusader, has sown doubts about ballots and voting. Her patience has paid off, and now she’s seizing the moment, Cecilia Kang writes in a deeply reported profile.Under the new climate and tax law, the federal government will lease hundreds of millions more acres for offshore drilling in the Gulf of Mexico in the next decade, even as it invests $370 billion to move the country away from fossil fuels, Lisa Friedman writes.Thank you for reading On Politics, and for being a subscriber to The New York Times. — BlakeRead past editions of the newsletter here.If you’re enjoying what you’re reading, please consider recommending it to others. They can sign up here. Browse all of our subscriber-only newsletters here.Have feedback? Ideas for coverage? We’d love to hear from you. Email us at onpolitics@nytimes.com. More

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    Robert Burns, Right-Wing Republican, Wins House Primary in New Hampshire

    Robert Burns, a right-wing candidate aligned with former President Donald J. Trump, won Tuesday’s Republican primary in New Hampshire’s Second Congressional District, according to The Associated Press.He defeated six other Republicans, including George Hansel, a more moderate candidate who may have had a better chance of defeating the Democratic incumbent, Representative Ann McLane Kuster, in November. As of midday Wednesday, when the race was called, Mr. Burns was leading by more than 1,500 votes.The district — which includes the state’s second- and third-largest cities, Nashua and Concord, as well as large rural areas of western and northern New Hampshire — is competitive but leans toward Democrats.Mr. Burns, a local businessman and former treasurer of Hillsborough County, N.H., campaigned on ending economic reliance on China and on an array of conservative red-meat issues, including opposition to gun control, to pandemic mitigation measures and to the purported teaching of critical race theory.He won the primary despite raising less than half as much money as Mr. Hansel, according to Federal Election Commission filings.Mr. Burns may have benefited from more than $90,000 in spending by a Democratic political action committee, the latest example of a risky Democratic strategy to help far-right Republicans win primaries in the hopes that they will be easier to beat in the general election.A 30-second advertisement from the group, Democrats Serve, featured a clip of Mr. Burns calling himself “the only pro-Trump, unapologetic conservative” in the race. It was framed as an attack: “If we send Bob Burns, the ‘unapologetic conservative,’ to Congress, New Hampshire is going to get burned,” it said.But an array of Democratic organizations — outside groups as well as the Democratic Congressional Campaign Committee, the party’s House campaign arm — have run similar ads elsewhere to try to make opponents they view as weaker seem more attractive to conservative primary voters.Mr. Burns’s main opponent, Mr. Hansel, is the mayor of Keene and was endorsed by Chris Sununu, New Hampshire’s popular Republican governor. Mr. Hansel ran as the sort of moderate Republican who has traditionally done well in New England, allowing the party to retain a modicum of power even in very blue states. But this year’s primaries have shown that Republican voters’ appetite for such candidates has fallen.Mr. Hansel focused heavily on inflation and described himself as pro-choice — something that could have been an asset in the general election, given the backlash to the overturning of Roe v. Wade, but that was a liability in a Republican primary. Mr. Burns, by contrast, has said he would support federal legislation to ban abortion after cardiac activity is detectable in the embryo or fetus, which is before many women know they are pregnant.In addition to Mr. Burns and Mr. Hansel, the primary in the Second District included Lily Tang Williams — a libertarian-leaning Republican who made her personal experience as a Chinese immigrant a centerpiece of her campaign — and four lesser-known candidates. More

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    Moore Concedes to Bolduc in New Hampshire Senate Race, Realizing G.O.P. Fears

    Don Bolduc, a retired Army general and 2020 election denier, appears to have captured the Republican nomination for Senate in New Hampshire after his chief rival conceded early Wednesday.The Associated Press has not yet called the race. As of 10 a.m. Eastern, Mr. Bolduc held a lead of about 1,300 votes over Chuck Morse, the president of the State Senate.Mr. Morse was endorsed by Gov. Chris Sununu and helped by $4.5 million from national Republicans, who were worried that a victory by Mr. Bolduc would forfeit what they saw as a winnable seat in the quest for Senate control this fall.Mr. Bolduc’s apparent victory will come as a relief to Democrats, who also assume he will be the weaker opponent against Senator Maggie Hassan, a first-term Democrat. She won in 2016 by about 1,000 votes in purple New Hampshire but has been saddled with low job approval numbers. Four states — New Hampshire, Arizona, Georgia and Nevada — have vulnerable Democratic senators the party is aggressively defending to keep its hold on the Senate. Delaware and Rhode Island also held primaries on Tuesday — the final date of major primary elections this year, just eight weeks before the general election. In Rhode Island, Democrats chose Seth Magaziner, the state treasurer, to run for an open House seat that is viewed as a tossup in November. Delaware’s biggest race was for state auditor.But it was New Hampshire that held the focus nationally. Besides Mr. Bolduc, Republicans in the state also chose a hard-right nominee for the House, Karoline Leavitt, a former staff member in Donald J. Trump’s White House press office, who echoed the former president’s inflammatory language and provocations. She beat Matt Mowers, who had the backing of House Republican leaders, and will face Representative Chris Pappas, a two-term Democrat.Mr. Bolduc’s and Ms. Leavitt’s apparent success adds New Hampshire to the list of battleground states where Republicans this year chose candidates firmly in the Trumpian mold to compete in general elections that Republicans have historically won by reaching out to independents and conservative Democrats. Other examples include Massachusetts, Maryland, Arizona and Pennsylvania (in its governor’s race). It is both a clear sign of Mr. Trump’s iron grip on his party’s base and a major gamble on whether candidates with extreme views — principally, embracing Mr. Trump’s lie that he won in 2020 — can prevail in purple states. November will test if voter malaise about the economy and Democratic leadership in Washington is strong enough to blot out candidates’ hard-right views. Mr. Bolduc led wire-to-wire in polling during his race. He amassed grass-roots support by traveling widely for two years and holding town hall-style events, where attendees fumed over President Biden and Democratic governance in Washington.His supporters were less animated by bread-and-butter issues such as inflation — which is soon expected to affect the cost of the home heating oil that is widely used in New Hampshire — than by immigration, the 2020 election and cultural issues. “I signed a letter with 120 other generals and admirals saying that Donald Trump won the election and, damn it, I stand by” it, Mr. Bolduc said at a debate last month. He has also said he was open to abolishing the F.B.I. after agents searched Mr. Trump’s residence in Florida seeking classified documents.Mr. Sununu, a moderate and popular Republican in the state, was outspoken in calling Mr. Bolduc a “conspiracy-theory extremist” whom most voters did not take seriously. Chuck Morse greeted supporters gathered in Salem, N.H., to watch the primary-night returns.Jodi Hilton for The New York TimesMr. Morse, 61, the president of the State Senate, acknowledged that Joseph R. Biden Jr. won in 2020 and said he would have certified the election if he had been in Congress on Jan. 6, 2021. In debates, Mr. Morse rarely turned his fire on Mr. Bolduc, instead attacking Ms. Hassan. He highlighted how he had led the Legislature to override a budget that Ms. Hassan had vetoed as governor because it included business tax cuts. Ms. Hassan’s campaign has positioned her as breaking with her party on issues of concern to New Hampshirites — pushing for a federal gasoline tax holiday, for example — and standing up to “Big Pharma” to lower prescription drug costs..css-1v2n82w{max-width:600px;width:calc(100% – 40px);margin-top:20px;margin-bottom:25px;height:auto;margin-left:auto;margin-right:auto;font-family:nyt-franklin;color:var(–color-content-secondary,#363636);}@media only screen and (max-width:480px){.css-1v2n82w{margin-left:20px;margin-right:20px;}}@media only screen and (min-width:1024px){.css-1v2n82w{width:600px;}}.css-161d8zr{width:40px;margin-bottom:18px;text-align:left;margin-left:0;color:var(–color-content-primary,#121212);border:1px solid var(–color-content-primary,#121212);}@media only screen and (max-width:480px){.css-161d8zr{width:30px;margin-bottom:15px;}}.css-tjtq43{line-height:25px;}@media only screen and (max-width:480px){.css-tjtq43{line-height:24px;}}.css-x1k33h{font-family:nyt-cheltenham;font-size:19px;font-weight:700;line-height:25px;}.css-ok2gjs{font-size:17px;font-weight:300;line-height:25px;}.css-ok2gjs a{font-weight:500;color:var(–color-content-secondary,#363636);}.css-1c013uz{margin-top:18px;margin-bottom:22px;}@media only screen and (max-width:480px){.css-1c013uz{font-size:14px;margin-top:15px;margin-bottom:20px;}}.css-1c013uz a{color:var(–color-signal-editorial,#326891);-webkit-text-decoration:underline;text-decoration:underline;font-weight:500;font-size:16px;}@media only screen and (max-width:480px){.css-1c013uz a{font-size:13px;}}.css-1c013uz a:hover{-webkit-text-decoration:none;text-decoration:none;}How Times reporters cover politics. We rely on our journalists to be independent observers. So while Times staff members may vote, they are not allowed to endorse or campaign for candidates or political causes. This includes participating in marches or rallies in support of a movement or giving money to, or raising money for, any political candidate or election cause.Learn more about our process.Other candidates in the Republican primary included Kevin Smith, a former Londonderry town manager, and Bruce Fenton, a cryptocurrency entrepreneur whose libertarianism — he favored legalizing all drugs — enlivened debates but also drew boos. Mr. Bolduc’s poor fund-raising meant he wasn’t able to run a single ad on television. A super PAC with ties to national Republicans spent millions of dollars on ads opposing him and boosting Mr. Morse.A Democratic group also tried to shape the race: The Senate Majority PAC, which is aligned with Senator Chuck Schumer of New York, the majority leader, attacked Mr. Morse in ads as “sleazy” in an effort to drive voters toward Mr. Bolduc, gambling that he would be easier to defeat in November.For the general election, super PACs tied to Republican leaders in the Senate have reserved $29 million for ads in New Hampshire, which could boost Mr. Bolduc and tarnish Ms. Hassan. But it is unclear whether those commitments will hold with Mr. Bolduc on the ballot.Left on his own, Mr. Bolduc would enter the contest with Ms. Hassan at a severe disadvantage: He had just $84,000 in his campaign account as of late August, according to federal records. Ms. Hassan had $7.3 million. She has already spent millions on ads this year to boost her image, including one claiming that she is “ranked the most bipartisan senator,” but her approval has stalled in polls around 45 percent. Still, facing Mr. Bolduc would bump Ms. Hassan, 64, down Democrats’ list of the incumbents they most need to defend to keep control of the Senate and assure that President Biden is not hamstrung in the remainder of his term.With New Hampshire’s primary elections so late in the year, Mr. Bolduc has just eight weeks before the general election to move beyond appeals to the Republican base and reach out to independents and conservative Democrats, voters who traditionally add to the coalition that Republican candidates need to win statewide in New Hampshire.Mainstream Republicans in the state have been skeptical that Mr. Bolduc will be able to modulate his image after two years of appealing to the Trump-centric party base.One reason he led in polls from the outset is that he had a yearlong head start over his rivals. The race was effectively frozen as Mr. Sununu, a top recruiting target of national Republicans to face Ms. Hassan, weighed joining in. It was November by the time he decided to forgo a Senate bid and seek re-election as governor.One shoe that never dropped was an endorsement from former President Donald J. Trump. Mr. Morse and his supporters waged a campaign to win the former president’s approval, including a visit by Mr. Morse to Mr. Trump at his golf club in Bedminster, N.J., on Sept. 2.Although the conversations were cordial, according to aides to both men, no endorsement ensued. After their meeting, Mr. Trump invited Mr. Morse and his team to have dinner at his club, but Mr. Trump did not join them.On the eve of the election, Mr. Sununu — whom Mr. Bolduc once accused of being “a Chinese communist sympathizer” — suggested that if Mr. Bolduc became the nominee, he would endorse him. More

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    Who Won and Lost in New Hampshire, Rhode Island and Delaware

    The primary season ended on Tuesday with elections in New Hampshire, Rhode Island and Delaware.In the night’s marquee matchup, the Republican Senate primary to determine who will challenge Senator Maggie Hassan in New Hampshire this fall, the race had not been called as of Wednesday morning but Don Bolduc, a right-wing, Trump-aligned candidate, appeared poised for victory after Chuck Morse, his more moderate rival, wrote on Twitter that he had conceded.Here is a rundown of some of the most important wins and losses. New HampshireDon Bolduc, a retired Army general who ran on a hard-right platform and embraced former President Donald J. Trump’s lies about the 2020 election, appeared set to win the Republican primary to challenge Senator Maggie Hassan, a Democrat who is seeking a second term in the Senate. As of Wednesday morning, the race had not been called, but his opponent, Chuck Morse, the president of the State Senate, had said he had called Mr. Bolduc and “wished all the best.”Karoline Leavitt, a former press aide in Donald J. Trump’s White House, defeated Matt Mowers, a former State Department adviser, in a Republican primary that pitted two Trump administration alumni against each other. Ms. Leavitt — who recently turned 25, the minimum age to serve in the House — will face Representative Chris Pappas, a Democrat, in the First Congressional District. She could be one of the first two members of Generation Z to serve in Congress, alongside Maxwell Alejandro Frost, who won a Democratic House primary in Florida last month.Gov. Chris Sununu, a Republican seeking a fourth two-year term, easily won his primary, in which he had only nominal competition. He will face Tom Sherman, a state senator who ran unopposed in the Democratic primary.Rhode IslandGov. Dan McKee won a tight Democratic primary as he seeks his first full term after rising from the lieutenant governorship to replace former Gov. Gina Raimondo, who left to serve in the Biden administration. He defeated Helena Buonanno Foulkes, a businesswoman; Nellie Gorbea, the Rhode Island secretary of state; and two others. Mr. McKee will face Ashley Kalus, a businesswoman who won the Republican primary, in November.Lt. Gov. Sabina Matos, who is seeking her first full term after being appointed by Mr. McKee, won the Democratic primary for lieutenant governor. Her Republican opponent will be Aaron Guckian, a former development officer at the Rhode Island Foundation.Gregg Amore, a state representative, won the Democratic nomination for secretary of state and will face Pat Cortellessa, a security company supervisor who volunteered for the Trump campaign in 2016.Seth Magaziner, the state’s general treasurer, is the Democratic nominee to replace Representative Jim Langevin, a Democrat who is retiring. He topped a six-candidate field and will face former Mayor Allan Fung of Cranston in November.DelawareLydia York, a lawyer and former corporate accountant, won the Democratic primary for auditor of accounts, the office responsible for supervising Delaware’s use of taxpayer money. She defeated the incumbent, Kathleen K. McGuiness, who had been convicted of misdemeanors in a misconduct case related to hiring her daughter. More

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    How Fierce Primaries, Abortion and Inflation Transformed the 2022 Map

    A grueling primary season riven by Republican infighting and the interventions of former President Donald J. Trump finally ended on Tuesday with a slate of G.O.P. candidates that has raised Democratic hopes of preserving Senate control and a political atmosphere that has changed strikingly over the past six months.Republicans still have the environment they wanted when the primaries began in Texas in March: high inflation, economic uncertainty, an unpopular president and the perception that violent crime is on the rise. But since then, Democrats have found strong themes they can run on: the fate of legal abortion and, to a larger extent than they might have imagined, the future of democracy and the rule of law.As the last primary voters went to the polls in New Hampshire, Delaware and Rhode Island, Tuesday provided the perfect split screen for the coming general election.The government’s official report on inflation made clear that Democrats are by no means out of the woods. Hours after its release, Senator Lindsey Graham, Republican of South Carolina, introduced legislation to ban abortion nationwide after 15 weeks of pregnancy, effectively spreading the abortion question from red and purple states to blue states that may have felt insulated since the Supreme Court overturned Roe v. Wade.Those issues and the re-emergence of Mr. Trump as a headline-grabbing political figure have raised the stakes ahead of an Election Day that will determine not only which party will lead Congress but also which one will control statehouses, governorships and top election posts from Pennsylvania to Arizona, from Wisconsin to Florida, ahead of the 2024 presidential contest.“As a forecaster, I prefer it when all the signs are one way or the other,” joked J. Miles Coleman, a congressional election analyst at the University of Virginia’s Center for Politics. That is not the case in 2022.Don Bolduc cheered with supporters during his campaign watch party. John Tully for The New York TimesThe final day of primaries put an exclamation point on the season. Republican voters in New Hampshire were deciding whether to nominate Don Bolduc, a retired general and Trump-style candidate who denies the legitimacy of the 2020 election, or a more mainstream Republican, Chuck Morse, the State Senate president, to take on Senator Maggie Hassan. Early Wednesday, the race had not been called, but Mr. Bolduc held a narrow lead and Mr. Morse wrote on Twitter that “we’ve come up short” and that he had called his opponent and “wished him the best.” Democrats had considered Mr. Bolduc by far the easier candidate for Ms. Hassan, once seen as one of the party’s most vulnerable incumbents.Two right-wing House candidates in the state also showed strength in their primaries. Karoline Leavitt, a 25-year-old former assistant in Mr. Trump’s White House press office, beat Matt Mowers, a onetime colleague in the former president’s administration. And Robert Burns, a Trump-aligned candidate, was locked in an undecided race early Wednesday against George Hansel, a more moderate rival seen as a more formidable challenger to the Democratic incumbent.The State of the 2022 Midterm ElectionsWith the primaries over, both parties are shifting their focus to the general election on Nov. 8.A Fierce Primary Season Ends: Democrats are entering the final sprint to November with more optimism, especially in the Senate. But Republicans are confident they can gain a House majority.Midterm Data: Could the 2020 polling miss repeat itself? Will this election cycle really be different? Nate Cohn, The Times’s chief political analyst, looks at the data in his new newsletter.Republicans’ Abortion Struggles: Senator Lindsey Graham’s proposed nationwide 15-week abortion ban was intended to unite the G.O.P. before the November elections. But it has only exposed the party’s divisions.Democrats’ Dilemma: The party’s candidates have been trying to signal their independence from the White House, while not distancing themselves from President Biden’s base or agenda.In Senate races beyond New Hampshire, a series of stumbling Republican candidates — including Herschel Walker in Georgia, Blake Masters in Arizona, Dr. Mehmet Oz in Pennsylvania and J.D. Vance in Ohio — made it through their primaries this year with the backing of Mr. Trump, keeping the race for the chamber competitive.Meantime, Democratic candidates like Cheri Beasley in North Carolina, Mandela Barnes in Wisconsin and Representative Val Demings in Florida have proved resilient enough to expand the Senate map and stretch a Republican campaign machine that is low on cash.Cheri Beasley, the Democratic nominee for Senate in North Carolina, is in an unexpectedly tight race against Representative Ted Budd, a Republican.Travis Dove for The New York Times“On the whole, Republicans have nominated far stronger candidates in swing seats for the House than in swing states for the Senate,” said David Wasserman, a congressional analyst at the nonpartisan Cook Political Report.But in House races, candidate quality tends to matter less. In election years past, House control has sloshed back and forth with larger political currents because House candidates are less familiar to voters than their Senate counterparts. The Democratic 31-seat wave — described by George W. Bush as a “thumping” — in 2006 was followed by what Barack Obama called a “shellacking” in 2010, a 63-seat gain. Eight years later, the Democrats were back with a 41-seat romp.Voters tend to pull the lever based on the party that House candidates represent, not on distinctive policies or personalities they embody.Both parties probably missed some opportunities with their House candidates, or at least made Election Day more competitive than it needed to be..css-1v2n82w{max-width:600px;width:calc(100% – 40px);margin-top:20px;margin-bottom:25px;height:auto;margin-left:auto;margin-right:auto;font-family:nyt-franklin;color:var(–color-content-secondary,#363636);}@media only screen and (max-width:480px){.css-1v2n82w{margin-left:20px;margin-right:20px;}}@media only screen and (min-width:1024px){.css-1v2n82w{width:600px;}}.css-161d8zr{width:40px;margin-bottom:18px;text-align:left;margin-left:0;color:var(–color-content-primary,#121212);border:1px solid var(–color-content-primary,#121212);}@media only screen and (max-width:480px){.css-161d8zr{width:30px;margin-bottom:15px;}}.css-tjtq43{line-height:25px;}@media only screen and (max-width:480px){.css-tjtq43{line-height:24px;}}.css-x1k33h{font-family:nyt-cheltenham;font-size:19px;font-weight:700;line-height:25px;}.css-ok2gjs{font-size:17px;font-weight:300;line-height:25px;}.css-ok2gjs a{font-weight:500;color:var(–color-content-secondary,#363636);}.css-1c013uz{margin-top:18px;margin-bottom:22px;}@media only screen and (max-width:480px){.css-1c013uz{font-size:14px;margin-top:15px;margin-bottom:20px;}}.css-1c013uz a{color:var(–color-signal-editorial,#326891);-webkit-text-decoration:underline;text-decoration:underline;font-weight:500;font-size:16px;}@media only screen and (max-width:480px){.css-1c013uz a{font-size:13px;}}.css-1c013uz a:hover{-webkit-text-decoration:none;text-decoration:none;}How Times reporters cover politics. We rely on our journalists to be independent observers. So while Times staff members may vote, they are not allowed to endorse or campaign for candidates or political causes. This includes participating in marches or rallies in support of a movement or giving money to, or raising money for, any political candidate or election cause.Learn more about our process.For Republicans, flawed House primary winners include Sandy Smith, who is running in a competitive, open seat in northeastern North Carolina and has been accused of domestic violence; J.R. Majewski, a bombastic conspiracy theorist challenging Representative Marcy Kaptur in a Northwest Ohio district newly drawn to favor Republicans; and John Gibbs, a former Trump administration aide who once baselessly accused Hillary Clinton’s campaign chairman, John Podesta, of taking part in a “satanic ritual,” then went on to defeat a moderate incumbent, Representative Peter Meijer. Mr. Gibbs must now try to capture a Democratic-leaning district around Grand Rapids, Mich.John Gibbs, a Republican House candidate in Michigan, claimed that the 2020 election results had anomalies that were “simply mathematically impossible.”Brittany Greeson for The New York TimesRepresentative Abigail Spanberger of Virginia was once considered one of the most endangered Democrats, but missteps by her Republican opponent, Yesli Vega, have put her on more solid ground.Chris Taylor, a spokesman for the Democratic Congressional Campaign Committee, the party’s House campaign arm, laid it on thick as the primary season drew to a close, mocking what he called House Republicans’ “motley crew of MAGA extremists” and “long roster of anti-choice and scandal-prone candidates,” while praising his party’s “all-star class of candidates.”But Democrats are on the defensive in a handful of districts. Republicans are already attacking Jamie McLeod-Skinner, a liberal Democrat who won a primary in Oregon against the more moderate Representative Kurt Schrader and now confronts blowback from years of sometimes unruly protests in nearby Portland. Redistricting turned Representative Steve Chabot, a veteran Republican, vulnerable in Cincinnati, but his challenger, Greg Landsman, a city councilman, has faced attacks over his legislation to redirect $200,000 from the city’s Police Department to an independent board responsible for fielding complaints against police officers.Representative Mike Garcia of California should be one of the most vulnerable Republicans up for re-election, but Democratic voters in northern Los Angeles County opted to nominate Christy Smith, who has already lost to Mr. Garcia twice.Jamie McLeod-Skinner defeated a centrist Democrat in the primary for a House seat in Oregon, but now faces attacks from the right over unruly protests in the city.Thomas Patterson for The New York TimesMichigan’s 10th Congressional District, which was redrawn to lean Republican, has such a weak Democratic candidate that the party has all but ceded it. And in a newly drawn South Texas district, designed to be evenly split between the parties, Democrats nominated a liberal political newcomer and flea market owner, Michelle Vallejo, and the seat now leans Republican.Republicans can also brag of the most racially diverse slate of House candidates they have ever fielded, including 29 Hispanic contenders, 26 Black candidates, six Asian Americans or Pacific Islanders, and three Native Americans. Mr. Wasserman calculated that 61 percent of Republican candidates in swing districts were women, people of color and military veterans. Many of those veterans hail from special forces and have remarkable biographies.“House Republicans have an all-star cast of candidates running to protect the American dream and deliver the type of common-sense policies Democrats have failed to achieve,” said Michael McAdams, a spokesman for the National Republican Congressional Committee, the campaign arm for House Republicans.Come November, those individual stories may matter little.With only a five-vote swing standing in the way of a Republican majority, the G.O.P. is still favored to take control of the House, but how big a majority the party enjoys will most likely be determined more by the larger political issues — inflation, economics, abortion and democracy — than by the candidates themselves.The Senate may be different, and past could be prologue. In 2010, as the effects of the financial crash lingered and the Tea Party movement energized conservatives, Republicans stormed into the majority in the House, then held it in 2012. But Republicans could not take the Senate until 2014, in part because of poor candidates chosen in the primaries: Christine O’Donnell of Delaware and Sharron Angle of Nevada in 2010, and Richard E. Mourdock of Indiana and Todd Akin of Missouri in 2012.Pressed by Mr. Trump, Republicans may well have outdone themselves in 2022. Mr. Walker, a former football star with no political experience, has struggled in his challenge to Senator Raphael Warnock of Georgia, once seen as perhaps the most vulnerable Democrat up for re-election. With the political wind at his face, another freshman Democrat, Mark Kelly of Arizona, has benefited greatly from Mr. Masters’s inexperience and a past replete with oddball views. Mr. Trump liked the celebrity of Dr. Oz but overlooked the potency of attacks over his wealth and his lack of connection to Pennsylvania.Blake Masters, the Republican nominee for Senate in Arizona, supports militarizing the border — but in 2006, he wrote that “‘unrestricted’ immigration is the only choice” for a libertarian-minded voter.Bridget Bennett for The New York TimesAnd though Mr. Vance’s memoir “Hillbilly Elegy” focused on his childhood in working-class Ohio, the candidate, a Trump favorite, has so far failed to open a clear lead in a state that Mr. Trump won in 2020 by eight percentage points.Mr. Coleman, the election analyst, noted that in 2010, everything would have had to go the Republicans’ way if they were to dig themselves out of a nine-seat hole in the Senate. In November, they need a single seat to take control.“This time, it could be more frustrating because they’re right there,” Mr. Coleman said. “They’re at the end zone.” More