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    The Ubiquity of ‘Wicked’ Shows How Commercial Needs are Consuming Culture

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    Even before “Wicked” opened, the movie’s signature green and pink colors were turning up everywhere, from drinks topped with matcha foam at Starbucks to aisles lined with merch at Target. This cultural bludgeoning was, of course, orchestrated. Today, not even large marketing budgets can achieve such ubiquity without help.Attention has become fractured. Audiences, siloed in their social-media feeds and choose-your-own-adventure streaming sites, are ever harder to reach. Only by partnering up, like “Barbie” did by collaborating with 165 brands last year, can a promotional campaign become truly inescapable. “Wicked” went even bigger, teaming up with over 400 brands to ensure a saturation that would be, in the words of Universal Pictures’ chief marketing officer Michael Moses, “just short of obnoxious.”It’s just the latest example of how the culture industry has come to rely on collaborations. Brands pair up with other brands in endless permutations. Fashion companies and visual artists routinely partner, as in the case of Louis Vuitton and Takashi Murakami, whose landmark collaboration will soon relaunch. Around a third of Billboard’s Hot 100 songs involve a guest feature or collab (compared to under 10 percent a generation ago). At a time when culture feels stagnant, collaborations help artists and brands generate an air of originality without having to innovate.This frisson of newness has often been enough to capture media attention and entice consumers. But as commercial alliances have proliferated, their effect has diminished. Fatigue is setting in. “Wicked” participated in more than twice as many collaborations as “Barbie,” yet brought in only half its opening-weekend box-office take worldwide.Could it be that we’ve reached “peak collab?”Collaborations have become formulaic, fusing random elements from all corners of culture, until everything seems fungible: Baccarat and Hello Kitty, Louvre and “Joker: Folie à Deux,” N.H.L. and Lululemon, M&M’s and KateSpade. The ease with which such diverse offerings are lumped together only exacerbates the feeling of monotony and exhaustion. All culture is deployed in the same way, as if what distinguishes it — its history, form, industry or genre — couldn’t matter less. Collaborations appear increasingly desperate, more about profit than creative synergy or shared values. Louis Vuitton’s upcoming Murakami re-edition promises to be “a surefire sales smash,” as Highsnobiety put it, even if it’s also “a cash-conscious maneuver reflective of tumbling luxury revenues.”But the formula plays well to the algorithms that power social media and dictate what we see online. Designed to anticipate what we want, these algorithms favor content with a proven history — the safe and familiar over the experimental and untested. New content composed of pre-existing elements, like mash-ups of established artists and brands, hits the sweet spot. This preference has only amplified the incentives leading culture away from the lone visionary and toward joint authorship for decades. In hip-hop, guest features started as a means of creative exchange before proving their value as a commercial draw.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      The Torlonia Marbles Are Coming to Museums in Chicago, Texas and Montreal

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      For the first time, the ancient marbles are traveling out of Europe to the United States and Canada, for a prolonged stint.Stashed away in a cavernous Roman deposit, hidden from the world for the better part of the last century, the Torlonia Collection — the largest collection of classical sculpture still in private hands — now appears to be continuing its jet-set itinerary that started in 2020.After a glittering debut in Rome, and star turns in Milan and the Louvre Museum in Paris, 58 of the sculptures belonging to the Torlonia family, based in Rome, will be showcased at the Art Institute of Chicago in March, and will then travel to the Kimbell Art Museum in Fort Worth and the Montreal Museum of Fine Arts.Dating from approximately the fifth century B.C. to the early fourth century, the works on view will include highlights of the Torlonia Collection, but also 24 sculptures that were specifically selected for the North American run by the co-curators Lisa Ayla Cakmak and Katharine A. Raff of the Art Institute of Chicago, after “multiple trips” to the Torlonia laboratory in Rome where the collection is being restored. (“A magical, once in a lifetime experience,” Cakmak said during a video interview.)Titled “Myth and Marble: Ancient Roman Sculpture From the Torlonia Collection,” the exhibition will “feel very different from the European presentations,” Cakmak said. For the curators, it has been important to make it clear “that this is a completely new project,” not just in how it “was presented in our interpretation and storytelling but also the checklist” of works, she added.The Torlonia Nile, formerly Barberini-Albani. Sculptures from the collection had been visible, off and on, until World War II. Then they fell out of sight.Lorenzo De Masi; via Torlonia FoundationIt is “intended to be for non-specialists,” people who “might not know much about the ancient world,” but would be interested in seeing what Marcus Aurelius, known to modern audiences through the first “Gladiator” film, actually looked like, said Cakmak. She added that a scholars day limited to experts was “in the planning stages.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      World’s Priciest Dinosaur Fossil Comes to Museum of Natural History

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      The billionaire Kenneth C. Griffin, who bought the stegosaurus fossil for $44.6 million, is loaning it to the American Museum of Natural History in New York for four years.The most expensive dinosaur fossil ever sold at auction, a stegosaurus that the billionaire Kenneth C. Griffin bought over the summer for $44.6 million, has a new home: the American Museum of Natural History in New York.The museum announced on Thursday that it would be the first institution to exhibit the sought-after stegosaurus, as part of a four-year loan from Griffin.“It’s one of the dinosaurs that every kid knows how to draw,” Sean M. Decatur, the museum’s president, said in an interview this week before the dinosaur was revealed. “This is a unique opportunity to have something that simultaneously, I think, really resonates in the public imagination about dinosaurs, but also from a research standpoint, is really a pretty special specimen to understand.”The mounted stegosaurus was revealed from behind a billowing beige curtain on Thursday morning to reporters, photographers, museum employees and a group of elementary school children. It is scheduled to go on view to the public on Sunday after it is fully prepared for exhibition.The Sotheby’s sale of the unusually complete specimen — which is nicknamed Apex — shattered records in the booming fossil market. And it established a new king of the dinosaur world, at least in the eyes of the auction market: The stegosaurus dethroned the Tyrannosaurus rex, the previous record-holder.But the auction also stoked fears among academic paleontologists that museums and universities were being priced out of their research field by well-heeled private collectors. After purchasing the stegosaurus, Griffin, the founder and chief executive of the hedge fund Citadel, said he intended to lend the specimen to an American institution so it would be available to scientists and the public.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      At This French Exhibition, Check Your Clothes at the Door

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      A museum in Marseille, France, has a show dedicated to the history of social nudity. On a few special nights, visitors strolled around naked, too.A group of visitors listened intently to their tour guide last Friday at one of Marseille’s biggest museums. One woman examined old posters with bright colors and bold graphics. Another studied a collection of black-and-white photographs laid out on a table.They all were naked, save for their shoes.The disrobed spectators had come to the Museum of the Civilizations of Europe and the Mediterranean, known as Mucem, for an exhibition about social nudity, which practitioners often call naturism. According to the museum, almost 100,000 people have visited the show since it opened in July, and, at five special viewings, about 600 of them have been naked.Some were regular naturists, identifiable by their tan-line-less, often leathery backsides.But many had never been naked with strangers before, except for the odd skinny dip. For them, shared nudity was mostly confined to locker rooms or bedrooms, for sports or for sex. This was a new way to relate to art, and to their bodies. Acceptance. Or, maybe, neutrality.“Normally, bodies are so sexualized,” said Jule Baumann, 27, one of the visitors on Friday. “I liked the idea of being in a place where it’s just normal to be naked.”A naked museum show itself is not novel: Museums in Paris, Vienna, Montreal, Barcelona, Milan and the small English town of Dorchester have hosted such evenings before.The exhibition traces the development of the naturist lifestyle in Europe over a century.France Keyser for The New York TimesWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Magritte, Master of Surrealism, Joins the $100 Million Dollar Club

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      Move over, Picasso, Van Gogh and Warhol. With an inscrutable painting, the Belgian painter breaks the nine-figure threshold at the fall auctions.The Belgian Surrealist painter René Magritte has become the latest member of that exclusive club of artists whose work has sold for more than $100 million at auction.On Tuesday night at Christie’s in Manhattan, a version of Magritte’s famously enigmatic subject, “The Empire of Light,” depicting a deserted nocturnal street below a bright daytime sky, sold for $121.2 million with fees, a record for the artist, in a packed, dark gray-painted salesroom, moodily lit in a suitably Surrealist style.Certain to sell for at least $95 million, courtesy of a guaranteed bid, the painting inspired a 10-minute duel between two telephone bidders. The price was the highest yet paid for a Surrealist work of art at auction, and made Magritte the 16th artist to break the $100 million threshold, according to data compiled by the French market analyst company Artprice.Fellow nine-figure heavyweights include Leonardo da Vinci, Gustav Klimt, Amedeo Modigliani, Andy Warhol, Jean-Michel Basquiat, Francis Bacon and Pablo Picasso (whose paintings have sold for more than $100 million at no fewer than six auctions). To date, no living artist has achieved this price level at auction.Painted in 1954 and measuring almost five-feet-high, “The Empire of Light” was the last of 19 works that Christie’s offered from the collection of the socialite, designer and philanthropist Mica Ertegun. It was one of the largest of the 17 versions of this subject that Magritte painted in oil. The best-known is probably the monumental “L’empire des lumières” in the Guggenheim Museum in Venice. Ertegun’s slightly smaller canvas, which she acquired privately in 1968, is the first in the series to include water in the foreground.“It’s maybe the best,” said Paolo Vedovi, the director of a gallery in Brussels specializing in works by Magritte and other 20th-century artists. “It seems that every big collector now wants a Magritte.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      At the Serpentine, Holly Herndon Taught A.I. to Sing

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      Holly Herndon and Matt Dryhurst are presenting their first large-scale solo museum show. It sounds gorgeous, even if its visual elements are lacking.Although it’s easy to feel alienated by the opaque processes behind artificial intelligence and fearful that the technology isn’t regulated, the artists Holly Herndon and Matt Dryhurst want you to know that A.I. can be beautiful.Their exhibition “The Call,” at the Serpentine Galleries in London through Feb. 2, is the first large-scale solo museum show for the artist duo, who have long been at the forefront of A.I.’s creative possibilities.Herndon — who was born in Tennessee, grew up singing in church choirs and later received a Ph.D. in music composition from Stanford — has made cutting-edge, A.I.-inflected pop music for over a decade. With Dryhurst, a British artist who is also her husband, she has branched out to make tools that help creatives monitor the use of their data online, and recently, into the visual arts.The couple’s work “xhairymutantx,” commissioned for this year’s Whitney Biennial, uses A.I. text prompts to produce an infinite series of Herndon portraits that highlight the playful nature of digital identities.The Serpentine show combines musical and visual elements. With the varied a cappella choral traditions of Britain in mind, Herndon and Dryhurst worked with diverse choirs across the country, from classical to contemporary groups of assorted sizes, to produce training data for an A.I. model. In a wall text, the artists explain that “The Call” consists of more than just the A.I.’s output. They also consider the collection of the data and the training of the machine as works of art.“We’re offering a beautiful way to make A.I.,” the artists’ statement adds. Their utopian take is that A.I. is collectively made: It learns from whatever it is exposed to and can therefore be shaped for good.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Activists Sent to Prison for Pouring Powder Over Case Holding U.S. Constitution

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      One climate activist was sentenced to 18 months in prison, the other to two years. They said that they had meant to draw attention to climate change.Two climate activists who dumped red powder over the display case that holds the U.S. Constitution at the National Archives Museum in February were each sentenced this week to more than a year in prison.Judge Amy Berman Jackson of U.S. District Court for the District of Columbia on Tuesday sentenced one activist, Jackson Green, 27, of Utah, to 18 months in prison to be followed by two years of supervised release.On Friday, Judge Jackson sentenced the other activist, Donald Zepeda, 35, of Maryland, to two years in prison with two years of supervised release.They must pay $58,607.59 in restitution to the National Archives, according to court records.In an episode that was captured on video, Mr. Green and Mr. Zepeda poured powder over the display case in the rotunda of the National Archives Museum on Feb. 14 in what prosecutors described as a “stunt” that was meant to draw attention to climate change.The two men also poured powder over themselves and stood in the rotunda, calling for solutions to climate change.The Constitution was not damaged, according to the National Archives Museum, which said that the powder was made of pigment and cornstarch.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      What Trenton Doyle Hancock Learned From Philip Guston

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      The Jewish Museum pairs the Texas artist with a 20th-century master. Together they confront racism with horror — and humor.When Trenton Doyle Hancock discovered the artist Philip Guston, it was a revelation. Hancock had just transferred from junior college in his hometown, Paris, Texas, to nearby East Texas State University. He was taking a printmaking class and working with a haunting photograph he’d made of himself partially cloaked in a white sheet with a noose around his neck. The rope wound around his body, including his semi-bare right arm, which holds up a hammer. Titled “The Properties of the Hammer” (1993), it probed the dark contradictions of being a Black man in America.Hancock’s printmaking teacher, Thomas Seawell, asked if he knew about Philip Guston, the New York School artist. Guston had (very controversially) left behind Abstract Expressionism in the 1960s to make figurative, cartoonish paintings of objects like books and shoes, which hearkened back to the Holocaust, as well as hooded Ku Klux Klan figures. Seawell saw a kinship between Guston’s work and Hancock’s, but Hancock had never heard of Guston. So Seawell lent him a book, and the student fell in love.“The forms were so rich, bulbous and tangible,” Hancock, 50, recalled recently. “When you put a colorful toy in front of a child, they want to eat it. That’s how I felt about those paintings: I just wanted to eat them. I didn’t even know you could make work that looked like this. It was totally new to me.”In “The Studio” (1969), Philip Guston’s hooded protagonist is an artist painting his own effigy. The artist was exploring “what would it be like to be evil?” Trenton Doyle Hancock recalled: “The forms were so rich, bulbous and tangible.” The Estate of Philip Guston; via Metropolitan Museum of Art, New YorkIf you’ve never had the urge to eat a painting, you’re not alone, but meeting Hancock or seeing his art helps make that impulse understandable. He is a voracious consumer of culture, and his work has an intense physicality — in the bodies that are forever bending, stretching and breaking in his images, and in the cutout and collaged surfaces of his paintings. Hancock’s world is a profusion of colors, of media, of characters in his ever-expanding multiverse.His studio in a Houston suburb bears this out. Rooms of the two-story house are devoted to various collections, including sketchbooks dating back to childhood, scraps and detritus (literally dirt swept off the floor of past studios), and plastic bottle caps sorted by color.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      LACMA Gala Photos: Charli XCX, Blake Lively and More Celebrities Turn Out

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      Blake Lively, Kaia Gerber and Kim Kardashian took pictures under the lights, posing against a backdrop of more than 200 restored street lamps from “Urban Light,” an installation by the artist Chris Burden that served as a stand-in for a red carpet.It was the 13th annual Art+Film gala, held Saturday night, which raised more than $6.4 million for the Los Angeles County Museum of Art, the largest art museum in the Western United States.On one side, a sage green carpet contrasted with striking red and glass galleries designed by the Italian architect Renzo Piano. On the other, there was a concrete wall of the much-anticipated new LACMA building by the architect Peter Zumthor.And the guest list for the gala, sponsored by Gucci, felt as eclectic as the museum it benefited, as Hollywood fixtures rubbed shoulders with luminaries from the art world, who gathered to honor the filmmaker Baz Luhrmann and the artist Simone Leigh. (LACMA is currently co-presenting an exhibit of Ms. Leigh’s work with the California African American Museum.)This starry mix of creative worlds aligns with the museum director Michael Govan’s vision for LACMA. “The idea was to design it as a place of inspiration for creative people,” Mr. Govan said.The filmmaker Baz Luhrmann.Michelle Groskopf for The New York TimesWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More