Can We Make Pop Culture Great Again?
When “Wicked” and “Gladiator II” debuted together late last month, there was a painful attempt to call their shared box office success “Glicked” — a reference to the portmanteau of “Barbenheimer” that described the joint cultural triumph of “Barbie” and “Oppenheimer” in the summer of 2023.It was painful because the “Barbenheimer” phenomenon was a genuine old-fashioned Hollywood success story: Two unusual and vivid and original stories (based, yes, on real history and a famous doll, but no less creative for all that) from directors working near the peak of their powers that managed to be culturally relevant and open for interpretive debate.Whereas “Wicked” and the “Gladiator” sequel are conventional examples of how Hollywood makes almost all its money nowadays — through safe-seeming bets on famous brands and franchises that can be packaged into just-OK-enough cinematic entertainments. Neither is as egregiously mediocre as “Moana 2,” the other blockbuster of the season: The musical numbers in “Wicked” and Denzel Washington’s Roman scenery-chewing lend energy that’s absent in the Disney empire nowadays. But neither are anything like the expression of mass-market creativity that we used to call The Movies.I’ve been writing lately about how American politics seem to have moved into a new dispensation — more unsettled and extreme, but also perhaps more energetic and dynamic. One benefit of unsettlement, famously adumbrated by Orson Welles’s villainous Harry Lime in “The Third Man,” is supposed to be cultural ferment: “In Italy for 30 years under the Borgias, they had warfare, terror, murder and bloodshed, but they produced Michelangelo, Leonardo da Vinci and the Renaissance. In Switzerland, they had brotherly love, they had 500 years of democracy and peace, and what did that produce? The cuckoo clock.”There are certainly signs of ferment out there, in technology, religion and intellectual life. But I’m worried about pop culture — worried that the relationship between art and commerce isn’t working as it should, worried that even if the rest of American society starts moving, our storytelling is still going to be stuck.Or maybe not stuck so much as completely fragmented, with forms of creativity that are all intensely niche, like the podcast-splintered marketplace of news consumption.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More
