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    Marine Le Pen, Kicking Off Her Campaign, Tries to Embody Credibility

    Ms. Le Pen has bet that sanitizing her far-right party’s image will finally bear fruit in the run-up to France’s presidential election in April.PARIS — Marine Le Pen has long used fiery rhetoric and hard-hitting proposals to fight her way to power in France. But for her third presidential bid, she has struck an unusual tone: serenity.On Saturday, Ms. Le Pen, a far-right leader, used social media to kick off the final stretch of her campaign with a 3.5-minute video speech intended to portray her as a credible and composed stateswoman. A large white scarf tied around her neck, she is pictured in the video strolling around the Louvre’s glass pyramid and speaking in a reassuring tone, her words accompanied by soft piano music.“Faced with the dangers that await us and the challenges that lie ahead,” Ms. Le Pen said, “I call on you to follow the path of reason and of the heart.”Her speech’s peaceful overtones were a direct response to the violent messaging put forth by Éric Zemmour, another far-right candidate, whose campaign launch video was riddled with clips of crumbling churches, burning cars and violent clashes with the police that projected an image of a chaotic France.Mr. Zemmour has said he is running for president to “save” his country, which he portrays as assailed by Islam, immigration and leftist identity politics. By contrast, Ms. Le Pen’s video showed her surrounded by smiling people as she toured France, visiting businesses and port cities.The stakes are high for Ms. Le Pen less than 100 days before the presidential election. After finishing in third place in the 2012 campaign and being defeated in the 2017 runoff by Emmanuel Macron, she hopes her third bid will be the winning one. To try to make that happen, she has bet on dropping the populist messaging that once characterized her, and has instead redoubled efforts to “un-demonize” her party, the National Rally, which has often been associated with flashes of antisemitism and xenophobia.But fierce competition among right-wing candidates has eroded Ms. Le Pen’s early lead in the polls and has led many to wonder if she will always remain a long shot.Ms. Le Pen’s video — set at the world-renowned Louvre museum, which was once the main residence of France’s kings — was also a way for her to revive a confrontation with Mr. Macron, who is widely expected to seek another term. In 2017, when he was president-elect, Mr. Macron delivered his victory speech in front of the same glass pyramid at the Louvre.“Macron is the opponent,” said Philippe Olivier, a close aide to Ms. Le Pen and a member of the European Parliament. “That’s what the symbolic act of being at the Louvre is about.”Until a few months ago, Ms. Le Pen was expected to be Mr. Macron’s main challenger, in a rematch of the 2017 vote. She has spent the past four years trying to foster her credibility and has worked to rebrand the National Rally’s extremist ideas as respectable.Éric Zemmour, at his first campaign rally, last month in Villepinte, near Paris.Christophe Petit Tesson/EPA, via ShutterstockEven as she has hewed to her party’s harsh nationalist, anti-immigrant vision, Ms. Le Pen has softened her longtime populist economic agenda by dropping a proposal to exit the eurozone and advocating more orthodox debt policies. She has also broadened her platform to include more day-to-day issues like energy prices, the theme of her campaign stop on Friday in Saint-Malo, in western France.But two dark-horse candidates have emerged and have made the prospect of reaching a runoff with Mr. Macron more uncertain: Mr. Zemmour, a polarizing far-right polemicist who has seen a meteoric rise in the polls, and Valérie Pécresse, a center-right politician whose hard-line messaging on national security and immigration issues step on some of Ms. Le Pen’s own favorite campaign themes.Recent polls show Ms. Le Pen and Ms. Pécresse running neck and neck in the first round of April’s election, with each expected to get about 17 percent of the vote. But that still puts them about 10 points behind the incumbent, Mr. Macron.The biggest threat to Ms. Le Pen’s ambitions is Mr. Zemmour. Studies have shown that his full-throated promotion of reactionary ideas has cost her many potential voters, and some have said that the two far-right candidates could sabotage each other’s chances.Learn More About France’s Presidential ElectionCard 1 of 6The campaign begins. More

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    In a France Fearful of Immigrants, Another Candidate Tacks Hard Right

    Valérie Pécresse, the center-right candidate in April’s presidential election, has adopted the vocabulary of the far right when discussing immigration.PARIS — As president, the candidate said, she would “eradicate zones of non-France,” or neighborhoods with high crime, where “the little old lady is told to stay home” because there is a drug deal underway outside her apartment.She would send in the army to help in the “Republican reconquest” of these areas where, she promised, offenders would be punished more severely under the law.“We have to eradicate them,” she said during a prime-time debate, referring to the areas, “and that’s what I would do as president of the republic.”It was not Marine Le Pen, the far-right leader, who was speaking, but Valérie Pécresse, the center-right candidate in April’s presidential election.Ms. Pécresse recently won the nomination of the Republicans — the successor to parties once led by Presidents Nicolas Sarkozy and Jacques Chirac — by tacking hard right. She adopted the far right’s vocabulary, with its racial and colonial undertones, while proposing harsher penalties in high-crime zones for the same offenses as elsewhere, a policy that experts said would violate France’s bedrock principle of equality before the law.But with the primary behind her, Ms. Pécresse — an otherwise moderate conservative who has often been compared to President Emmanuel Macron — now faces the difficult task of enlarging her support base. Pulled right by her own party and the far right, she must also speak to moderates and traditional conservatives less interested in the themes of immigration and national identity that have dominated the political campaign.Ms. Pécresse in 2018 with President Emmanuel Macron, to whom she has often been compared.Pool photo by Ludovic MarinStill basking in her primary victory two weeks ago, Ms. Pécresse, the current leader of the Paris region and a former national minister of the budget and then higher education, has risen to second place behind Mr. Macron in the polls among likely voters in the election. For Mr. Macron, a challenge by an establishment figure like Ms. Pécresse could prove far more formidable than one by Ms. Le Pen, whom he easily beat in 2017.The rise of Ms. Pécresse, 54, comes at an unsettled time in French politics. Until this past summer, most experts had expected a rematch of 2017, pitting Mr. Macron against Ms. Le Pen in the second round of France’s two-round voting system. But the emergence and rapid rise of Éric Zemmour, a far-right author, television pundit and now presidential candidate, has turned things upside down.By severely weakening Ms. Le Pen, Mr. Zemmour’s candidacy has created a path for Ms. Pécresse to move past the first round and face Mr. Macron.Like the president, Ms. Pécresse is a graduate of France’s top schools and is at ease speaking English in international settings. She, too, is regarded as pro-business and pro-Europe, even though she has criticized Mr. Macron for his spending and recently proposed cutting 200,000 government jobs. On social issues, though, she is considered more conservative than the president. She opposed gay marriage when it became law in 2013, though she has since changed her position.Like others on the right and far right — who have railed against a supposed invasion of France by immigrants, even as arrivals have grown less in France than in the rest of Europe or in other rich nations worldwide in the past decade — Ms. Pécresse has taken a tough stance on immigration. Describing it as “out of control,” she said there was a link between immigration and the rise of Islamism, terrorism and crime. She has proposed putting quotas on immigrants by country of origin and category, and cutting social benefits for them.Migrants warming themselves by a fire at a makeshift camp in Paris. Ms. Pécresse has taken a hard line on immigration, calling it “out of control.”Christophe Archambault/Agence France-Presse — Getty ImagesThe first woman nominated by the Republicans as a presidential candidate, Ms. Pécresse has mentioned former Chancellor Angela Merkel of Germany and former Prime Minister Margaret Thatcher of Britain in speaking about her own leadership.Alexandra Dublanche, the vice president of the Paris region, who has worked with Ms. Pécresse for a decade, said the candidate was inspired by Ms. Thatcher as a “reformer and for her courage to get things done.” In Ms. Merkel, Ms. Pécresse admired “a long-term vision and the capacity to unite people behind her,” Ms. Dublanche said.Ms. Pécresse’s victory in the primary was widely considered a surprise to political experts and to her opponents, including allies of Mr. Macron. She defeated four men, including two who had been described as clear favorites. Ms. Dublanche said Ms. Pécresse was “clearly” underestimated because of her gender.In the first days after Ms. Pécresse’s victory, Mr. Macron’s allies scrambled for a strategy to counter her candidacy, but they are now emphasizing her positions during the primary.“On issues like immigration, she is on the hard right or close enough to the extreme right,” said Sacha Houlié, a national lawmaker of Mr. Macron’s party.Ms. Pécresse’s proposal to cut 200,000 government jobs was an example of the kind of austerity that would harm an economy recovering from the pandemic, Mr. Houlié said.Ms. Pécresse at a televised debate for her party’s presidential primary last month in Paris. She defeated four men, including two who had been considered clear favorites.Thomas Samson/Agence France-Presse — Getty ImagesSome of Ms. Pécresse’s supporters say her gender could prove an asset against Mr. Macron, who despite emphasizing equality at the workplace during his presidency, has been criticized for governing with a small circle of men.Female candidates of other parties made it to the second round of elections in 2007 and 2017, Mr. Houlié said.“So I think it’s hype,” he said. “Yes, she’s a woman, and maybe it’s new for the right, which reflects their backward vision of French society. It’s normal for everyone else that women are in politics.”But for now, Ms. Pécresse’s greatest challenge will be to manage the divergences within her own party and potential supporters, experts say.Like the rest of French society, her party has moved further right in recent years, said Emilien Houard-Vial, an expert on the party who teaches at Sciences Po university in Paris.“She is facing a stronger pressure on the right,” Mr. Houard-Vial said, adding that she would be expected to “give pledges” on issues like immigration, crime, national identity and “cancel culture.”Traditionally, party leaders have drawn a clear line between their organization and the far right led by Ms. Le Pen’s National Rally, formerly known as the National Front.Ms. Dublanche said that for Ms. Pécresse there was a “complete barrier” between her party and the far right.Barbès, one of the poorest districts in Paris, is home to the city’s largest Muslim community. Ms. Pécresse recently linked immigration to the rise of Islamism, terrorism and crime.Andrea Mantovani for The New York TimesBut in recent years the lines separating the party from the far right have increasingly blurred. Eric Ciotti, the runner-up in the Republicans’ primary, said that in a hypothetical showdown between Mr. Macron and Mr. Zemmour, he would back the far-right television pundit and writer.In fact, Ms. Pécresse quit her party in 2019 — coming back only in October — because she said at the time that she disagreed with its orientation under its leaders at the time.“She herself quit the party because she disagreed with the growing shift to the right,” said Gaël Perdriau, a longtime Republican who was forced to step down as vice president a few days after Ms. Pécresse’s victory because of his criticism of the party’s tilt further right. “So I don’t understand why she would return to the party and promote the same kind of ideas she criticized in the past.”During a prime-time debate during the primary, Ms. Pécresse adopted a studiously ambiguous position on the “great replacement” — a conspiracy theory that was popularized by Mr. Zemmour and that argues that France’s white Christian population is being intentionally replaced by African Muslims. The expression has been cited by white supremacists in mass killings in New Zealand and the United States.“If she’s not clear on this theory of the great replacement, I can’t vote for someone who supports those ideas,” Mr. Perdriau said. He added that instead of “offering concrete solutions to social problems,” his party found a “scapegoat in the foreigner.”“We can be representatives of authority, law and justice,” he said, “without lapsing into words that flirt with racism and hatred of the other.” More