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      Inside the Troll Army Waging Trump’s Online Campaign

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      The video, called “Let’s Get Ready to Bumble,” is a slick mash-up of President Biden’s verbal slip-ups and his stumbles set to a thumping 1990s dance track. And when it was played on a big screen at Trump rallies late last year, it consistently drew laughs and jeers from the crowd.But Donald J. Trump thought he could improve it.So the former president asked an adviser to pass along a few notes to one of the video’s creators: It should include a clip of the president falling off a bicycle, he suggested, and another of him flubbing a line in a recent speech.The video’s co-creator — Bryan Heestand, a product engineer in Ohio who goes by the anonymous handle C3PMeme — rushed to incorporate the former president’s edits. He was delighted, he said later in a podcast interview, to see Mr. Trump play the new version at his final rally before the midterm elections, pausing his speech to watch it with well over a thousand supporters gathered at Dayton International Airport.“He had some suggestions. We made it happen,” Mr. Heestand said.Mr. Heestand doesn’t work for Mr. Trump, but he belongs to a small circle of video meme-makers who have effectively served as a shadow online ad agency for his presidential campaign. Led by a little-known podcaster and life coach, this meme team has spent much of the year flooding social media with content that lionizes the former president, promotes his White House bid and brutally denigrates his opponents.Much of the group, which refers to itself as Trump’s Online War Machine, operates anonymously, adopting the cartoonish aesthetic and unrelenting cruelty of internet trolls.Cheered on by Mr. Trump, the group traffics freely in misinformation, artificial intelligence and digital forgeries known as deepfakes. Its memes are riddled with racist stereotypes, demeaning tropes about L.G.B.T.Q. people and broad scatological humor.Their most vulgar invectives are often aimed at women, particularly those seen as enemies of Mr. Trump. In one video, the former United Nations ambassador Nikki Haley’s face is pasted on the body of a nearly naked woman, who kicks a man with the face of Gov. Ron DeSantis of Florida in the groin. Another depicts Casey DeSantis, the governor’s wife, as a porn star. Women with ties to Mr. DeSantis are often shown with red knees, suggesting they have performed a sex act.The former president and his inner circle have celebrated the group’s work and helped it reach millions. Dan Scavino, Mr. Trump’s social media adviser; Steven Cheung, the campaign’s spokesman; and Donald Trump Jr. frequently share the memes on their social media accounts.Since March, Mr. Trump has posted videos made by the team to his Truth Social and Instagram accounts — which have more than 30 million followers combined — at least two dozen times. He tends to share the group’s less crude content, favoring memes that feature him in a positive light.But Mr. Trump and his campaign have also taken a more active role in the group’s activities, a New York Times review found. Over the past year, he and his campaign have privately communicated with members of the meme team, giving them access and making specific requests for content. In at least one instance, the campaign shared behind-the-scenes footage to be used in videos, according to members of the team.Late last month, Mr. Trump sent personalized notes to several of the group’s members, thanking them for their work. In September, Jason Miller, a senior Trump campaign adviser, posted that the meme team was “single-handedly changing the landscape of politics and social media.”Asked by The Times about the group, the Trump campaign on Tuesday cast them as mere volunteers.“Every campaign in politics has volunteers and shows appreciation to their volunteers,” said Mr. Cheung, the campaign spokesman, adding that the group had done a “masterful job” highlighting Mr. DeSantis’s “insecurities and blunders.”Viral memes have played a role in presidential races since Barack Obama’s first run for the White House in 2008. But the meme team’s work — blessed by Mr. Trump, polished and substantially scaled up — represents an evolution with the potential to transform campaigning online.In an age of social media, the power of memes is rising as the influence of traditional television ads fades. Cheap to make and free to distribute, they are largely unconstrained by regulations about accuracy, fairness and transparency that apply to television and radio advertising. And they are proliferating just as fewer internet platforms try to police political content.“It’s ominous,” said Saurav Ghosh, a former Federal Election Commission lawyer who now works at the Campaign Legal Center, a government watchdog nonprofit.Mr. Ghosh said the meme team’s activities appeared to fit the definition of a super PAC — an entity that can raise and spend unlimited sums to support a candidate or issue but must report its donors and spending. Yet because the group operates outside the campaign finance system, its finances and funders remain unknown.The lack of transparency “creates an avenue for lots of money to be spent in coordination with a campaign and having a serious impact on races without the public having any sense of what’s really going on,” Mr. Ghosh said.‘It Doesn’t Have to Be True’At the center of Mr. Trump’s meme militia is Brenden Dilley, a 41-year-old podcaster, failed congressional candidate and self-described social media and political influencer. Mr. Dilley doesn’t create the memes himself, but he provides the organizing force and smash-mouth ethos driving the crew.“It doesn’t have to be true. It just has to go viral,” he has said on his podcast.Brenden Dilley, a life coach and onetime congressional candidate, is the ringleader of the meme team. His podcast offers a running narrative of the team’s work and ambitions.The group’s more than two dozen members, posting under the hashtag #DilleyMemeTeam, convene in a private Telegram channel to share ideas and pick targets. Many also faithfully tune into Mr. Dilley’s daily podcast, where he talks at length about the group’s activities, interacts with a small but devoted audience and promotes his 2013 self-help book, “Still Breathin’: The Wisdom and Teachings of a Perfectly Flawed Man.”Most of the meme-makers post anonymously. The Times used podcast transcripts, photographs, news footage and public records to identify Mr. Heestand, who declined to comment.While some members have sizable followings, they have also been amplified by high-profile right-wing figures. Roger Stone, a longtime friend and adviser to Mr. Trump, hosted Mr. Dilley on his podcast last week, saying that he had “changed the course of history in this country.” The right-wing podcaster Jack Posobiec and the internet troll known as Catturd, who each have more than two million followers on X, regularly share the group’s work.But the team’s content isn’t just niche entertainment for the profoundly online; many memes have broken through to the mainstream.A video calling President Biden a “puppet candidate” and filled with conspiracy theories about election fraud went viral in July after Frank Luntz, a Republican pollster, posted his criticism, calling it “the most alarming political ad I’ve seen this year.”In an interview, Mr. Luntz said he worried that such spots would soon become commonplace. “They have figured out how to manipulate the public,” Mr. Luntz said, “and they frankly don’t care about the consequences.”In August, when Mr. Trump was indicted on conspiracy charges related to his attempts to overturn the 2020 election in Georgia, several team members produced a music video targeting the Fulton County district attorney, Fani T. Willis. A Kanye West parody, it used artificial intelligence to mimic Mr. Trump’s voice rapping lyrics that were peppered with racist dog whistles.The initial posting on social media, by the meme team member Ramble_Rants, logged 1.4 million views on X and was widely shared on other platforms.Nobody has borne the brunt of the group’s attacks more than Mr. DeSantis.Ron and Casey DeSantis have been mocked relentlessly by the Dilley Meme Team, which takes credit for some of its insults having broken into the mainstream media. Meg Kinnard/Associated PressThe meme team has produced hundreds of derisive posts attacking the Florida governor’s masculinity, demeanor, marriage and parenting, and his height.The group’s members have described the onslaught as part guerrilla messaging aimed at shaping coverage of the race and part psy-op aimed at the candidate himself. They take credit for catapulting “bootgate” — the unproven rumor that Mr. DeSantis wears lifts in his cowboy boots — into the mainstream media. (Politico published a 1,400-word investigation into the candidate’s footwear in October.) They also claim its barrage of mockery is the reason Mr. DeSantis wears the boots in the first place.“They all went straight to his head,” Ramble_Rants posted last month.The DeSantis campaign did not respond to a request for comment.Mr. Dilley has sworn to “destroy” the governor’s career and make him “unelectable,” even if he drops out of the 2024 race. A recent Christmas-themed meme directed at Mr. DeSantis ended with: “Forever you will be mocked.”The Dilley Meme Team’s work is often cartoonish and rife with mockery, savaging Mr. Trump’s opponents while lionizing the former president. A video that focused on President Biden was played at Trump rallies last year. A recent meme delivered a message to Mr. DeSantis. Another appeared to use behind-the-scenes images of Mr. Trump. Mr. Dilley declined to be interviewed for this article, and the team subsequently produced a video mocking The New York Times. Mr. Dilley told his podcast listeners that he planned to hang a copy of this article next to a signed letter from Mr. Trump.“Thanks to your efforts,” that letter reads, according to photos posted to social media, “we exposed Joe Biden’s failures and lies for the whole country to see.”Gratitude and AccessMr. Dilley has been a supporter of Mr. Trump for years, and in 2018 he unsuccessfully ran for Congress in Arizona as a “staunch believer in the Make America Great Again movement.” But until recently, his devotion always came from a distance.Today, Mr. Dilley, who now lives north of Atlanta, says he has visited Mr. Trump’s Mar-a-Lago resort three times in the past year. He and his team have posted numerous photos of themselves posing with Mr. Trump, spending time with his advisers and attending events at Trump properties.During an episode of his show just before Thanksgiving, Mr. Dilley claimed to be texting one of those advisers, asking if he could join the former president at a football game at the University of South Carolina. That weekend, he and his wife were photographed by Mr. Miller in the governor’s box at Williams-Brice Stadium in Columbia, S.C., along with Mr. Trump.A video that Mr. Dilley’s wife, Reanna, shot of Mr. Trump walking on the field at halftime was subsequently viewed millions of times online and reposted by the former president on Truth Social.Like many other influencers, Mr. Dilley appears to receive talking points from the campaign. He also claims more exclusive access, describing phone calls from advisers to Mr. Trump to discuss memes his team is producing and whether they strike the desired tone.In July, one of the group’s most prolific contributors — a musician from outside San Diego named Michael Beatty, who goes by the handle Miguelifornia — mentioned that Mr. Scavino and Mr. Miller “gave us tons of great video” shot at a Trump rally in South Carolina.Days later, the team released a clip that appeared to use behind-the-scenes footage of Mr. Trump at a rally. The moody meme, cast in blue monochrome and set to a Phil Collins song, cast Mr. Trump as a serious, heroic leader and concluded with information on how to text a donation to the campaign.“This is a campaign ad if I’ve ever seen one,” one team member, who goes by MAGADevilDog, wrote on X.A Plan to Avoid ‘a Ton of Oversight’Because the Dilley Meme Team’s content is shared on the internet, rather than on television or radio, it generally isn’t subject to laws requiring ads to include disclosure about who paid for them.“If it goes on the internet, there’s essentially no regulation,” said Richard L. Hasen, an elections law expert at the University of California, Los Angeles. And without regulation, he added, it’s impossible to know who is paying for the content.But campaign finance experts pointed to two other unknowns about the Dilley Meme Team’s operations: coordination and compensation.If a group is receiving compensation to help a candidate get elected, then it could be considered a super PAC and should be registered and reporting its donors and spending.If it is not compensated but is coordinating with the campaign, then it may run afoul of strict limits on in-kind contributions, said Paul S. Ryan, who serves as deputy executive director of the pro-democracy group Funders’ Committee for Civic Participation.Mr. Ryan said receiving video footage that was not publicly available could be considered coordination.Memes created with input from the campaign, he said, “are just as good as a direct contribution to the campaign” and may be worth far more than the $6,600 individual limit per election cycle.Mr. Dilley and other members of the meme team often claim they receive no financial compensation for their efforts.“Everything they do, they do it for free and out of love of country,” said Alex Bruesewitz, a Republican strategist close to Mr. Trump, who frequently shares Dilley Meme Team posts.Mr. Dilley, who in 2019 was found to have failed to pay more than $24,000 in child support and interest, says he now makes “multiple six figures” a year. That income, he said on his podcast last month, comes from a combination of sources: podcast subscriptions and sponsors, sales of apparel, his life-coaching business and streaming revenue from the video platform Rumble, where the Dilley Show has more than 12,000 subscribers.“There’s nothing here that’s mysterious,” he said. “It’s all transparent.”Federal Election Commission records show no payments from any political committee to Mr. Dilley or other members of the meme team.Mr. Dilley has claimed to have received gifts from Mr. Trump. Last March, he posted video of a box filled with 28 Make America Great Again hats, each signed by the former president. The package was sent by the campaign in thanks for assisting with “rapid response” during President Biden’s State of the Union address, Mr. Dilley said.Signed MAGA hats can sell for as much as $1,000 on the secondary market.Mr. Dilley also said he got access to dozens of V.I.P. tickets to a Trump rally in Hialeah, Fla., on Nov. 8, which he gave to supporters of his show. It is unclear how much the tickets were worth, but tickets for other rallies have sold for as much as $1,500 apiece.Mr. Dilley has been clear that he is looking for more than just thank-you gifts.In October, he told his podcast audience that he wanted to use limited liability companies to receive money from Trump donors to fund his team’s work. The idea, he said, is to avoid “a ton of red tape” and “a ton of oversight” that come with operating as a super PAC or being paid by the campaign.“If you go super PAC or official campaign, you can get paid, but the problem is a lawyer has to watch every single thing you put out, and we don’t want that,” Mr. Dilley said on his podcast in October. “What we need is people that were going to give huge dollar amounts to the super PACs and the campaigns to just give directly to us.”“We already have L.L.C.s formed,” he added. “We’re ready to rock ’n’ roll.”Brett Kappel, a campaign finance lawyer who advises both Democrats and Republicans, described that plan as “problematic” because it implies a clear goal of circumventing public disclosure as required by the F.E.C.“People can take advantage of those failures of the regulatory system to promote the interests of a candidate without the public ever being aware of it,” Mr. Kappel said. In that landscape, he added, “L.L.C.s have become the tool of choice” because they can be layered to obscure both the source and recipient of payments.The Dilley Meme Team was registered as a business in July, using the address of a UPS store outside Tampa, according to Florida business records. Mr. Dilley acknowledged being involved in its parent company, Counter Productions Digital Media L.L.C., which was registered at the same address in early 2022. He denies having said he set up any L.L.C.s to avoid campaign finance rules.On his podcast, Mr. Dilley has laid out his vision for his team, saying he hopes to hire all 27 meme team members full time through the 2024 election. “We need 12 months of everyone full time working to meme Donald Trump back into the White House while destroying Joe Biden,” he said.Jaymin Patel contributed research. More

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      Likening Nikki Haley to Clinton, Ads From Pro-DeSantis Super PAC Fall Short

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      The claims by a super PAC that backs Gov. Ron DeSantis comparing Nikki Haley to Hillary Clinton are misleading.In Republican politics, being likened to a prominent Democrat like Hillary Clinton may well be among the highest of insults.Some G.O.P. presidential hopefuls and their allies are seizing on that comparison to denounce Nikki Haley, the former governor of South Carolina who has gained momentum in the primary race. During the Republican debate in Alabama on Wednesday, for example, the entrepreneur Vivek Ramaswamy criticized Ms. Haley for giving “foreign multinational speeches like Hillary Clinton.”In particular, though, supporters of Gov. Ron DeSantis of Florida have leveraged that line of attack, including in advertisements by a pro-DeSantis super PAC, Fight Right. But the ads trying to tie Ms. Haley to Mrs. Clinton, the former secretary of state, make claims that are misleading.Here’s a fact-check of some of those claims.WHAT WAS SAID“We know her as Crooked Hillary, but to Nikki Haley, she’s her role model, the reason she ran for office.”— Fight Right in an advertisementWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber?  More

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      Nikki Haley’s First TV Ad Calls to Move Beyond ‘the Chaos of the Past’

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      The 30-second spot, part of a $10 million advertising effort in Iowa and New Hampshire, does not mention her front-running rival, Donald Trump, or President Biden.Nikki Haley’s presidential campaign released its first ad of the Republican primary race on Thursday, a spot that calls for “a new generation of conservative leadership” and presents her as a steady hand in the face of domestic and international threats.The ad, titled “Moral Clarity,” comes as Ms. Haley, the former United Nations ambassador and South Carolina governor, aims to build on her momentum in the polls ahead of the first nominating contests in January. Former President Donald J. Trump, however, maintains a wide lead in surveys.The 30-second ad, part of a $10 million purchase in Iowa and New Hampshire, will air on broadcast and cable TV starting Friday. A super PAC backing Ms. Haley, SFA Fund Inc., has spent more than $20 million on television advertising time, including reserved spots well into January.Ms. Haley narrates the ad, and she does not mention Mr. Trump or President Biden. She twice refers to “chaos” — “chaos on our streets and college campuses,” and a need to leave behind “the chaos of the past,” reflecting concerns about Mr. Biden and Mr. Trump that have animated centrist Republicans.To drive home the point, the ad shows security-camera footage of hooded figures shooting guns on a street as well as images of pro-Palestinian protests and American flags being burned.Buoyed by strong debate performances, Ms. Haley has emerged in recent weeks as a challenger to Gov. Ron DeSantis of Florida for the No. 2 spot in the primary field as both seek to dislodge Mr. Trump. She has largely sought to stake out nuanced positions on domestic issues like abortion (which she does not mention in the ad), while taking a hard-line stance on foreign policy, particularly China, Russia and Iran (which she does mention).Mr. Trump’s campaign has told supporters it expects to air its first broadcast TV ads in Iowa and New Hampshire starting on Friday. He has previously focused on national ads attacking Mr. Biden. More

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      Ignore Trump? Democrats Now Want Him Plastered All Over the News.

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      The former president has been relatively quiet, out of the headlines and off mainstream social media. Democrats are hoping that more attention on him can help turn around President Biden’s fortunes.When Donald J. Trump left the White House, Democrats didn’t want to hear another word from him. President Biden dismissed him as “the former guy.” A party-wide consensus held that he was best left ignored.Three years later, Mr. Biden’s re-election campaign and Democratic officials across the party’s spectrum have landed on a new solution to his political slump:More Trump.Criticizing the news media for giving Mr. Trump a platform is out. Quietly pining for major networks to again broadcast live coverage of Trump campaign rallies is in.Behind the improbable longing for the former president to gobble up political oxygen again is Democrats’ yearslong dependence on the Trump outrage machine. Since his ascent, Mr. Trump has been a one-man Democratic turnout operation, uniting an otherwise fractured opposition and fueling victories in three straight election cycles.Now, Democrats worry that the fever of Trump fatigue has passed, and that some voters are softening toward a man they once loathed. Many others may simply be paying little attention, as Mr. Trump’s share of the daily national conversation has diminished, despite the occasional interruption of campaign-trail pronouncements like his recent vow to “root out” political opponents like “vermin.”Mr. Trump, who has never been called a shrinking violet, has nevertheless skipped the three Republican presidential debates and stayed away from the major social media platforms. He is expected to spend large parts of next year in criminal trials that, except for one in Georgia, will not be televised.Cynthia Wallace, a co-founder of the New Rural Project, a progressive group in North Carolina, said she didn’t hear much about Mr. Trump these days from the rural Black and Hispanic voters her organization focuses on.“I think it’s like a relationship,” she said. “There were a lot of bad things that happened, but the longer distance you get away from the bad things, you’re like, maybe the bad things weren’t that bad.”Cynthia Wallace, a co-founder of the New Rural Project, a progressive group in North Carolina that focuses on rural Black and Hispanic voters, said that these days, she didn’t hear as much from them about Mr. Trump. Travis Dove for The New York TimesMr. Biden’s campaign, which has been slow to ramp up its operations, is betting that once voters view the election as a choice between Mr. Biden and Mr. Trump, who remains highly polarizing, they will set aside their reservations about the president and fall in line behind him.But while Mr. Trump is likely to rise in the public consciousness as November 2024 approaches, it is far from certain that he will sabotage himself politically. And it remains unclear whether his criminal trials will make him more toxic among moderate and swing voters, or whether weeks of courtroom appearances will keep his presence more muted than normal.Other Biden efforts are meeting limited success. His campaign has little to show for a $40 million advertising push promoting his economic record. And approval of the president, according to polls released this month by The New York Times and Siena College, has fallen sharply among Black and Hispanic voters — demographics that strategists say are more likely to disregard Mr. Trump when he is not front and center in the news.“Not having the day-to-day chaos of Donald Trump in people’s faces certainly has an impact on how people are measuring the urgency of the danger of another Trump administration,” said Adrianne Shropshire, the executive director of BlackPAC, an African American political organizing group. “It is important to remind people of what a total and absolute disaster Trump was.”Mr. Biden and Democrats, of course, cannot control decisions that news organizations make or the topics that absorb voters in person and on social media. But the Biden campaign, which is aiming to make the 2024 election a referendum on whether Mr. Trump should return to the White House, can try to push the national discussion in his direction with its messaging.One big challenge, however, is that many Americans who tuned out the former president when he left office show little interest in hearing more about him.Several voters who backed Mr. Biden in 2020 and are now leaning toward Mr. Trump said they had not followed the ins and outs of the former president’s post-White House activities and tended to discount and brush aside his past scandals.“I know a lot of people get mad about what he said years ago about ‘grab them by whatever,’” said Treena Fortney, 51, a wholesaler from Covington, Ga., who voted for Mr. Biden in 2020 but now regrets it and is supporting Mr. Trump. “That was kind of aggravating. But, you know, that was years ago. And that’s how guys talk in a locker room. I don’t think he really would do that. I think he was just saying that.”Treena Fortney, 51, a wholesaler from Covington, Ga., voted for Mr. Biden in 2020 but now regrets it and is supporting Mr. Trump. Nicole Craine for The New York TimesArthur Taylor, a business owner from Mesa, Ariz., described himself as a Democrat who voted for Hillary Clinton and Mr. Biden and now says he will back Mr. Trump in 2024. He said that the business climate was better when Mr. Trump was president and that the 91 criminal charges against him might not be so bad.“There’s so many things that President Trump does that’s just not ethical,” Mr. Taylor said. But he added that with the former president, “there’s a level of honesty and almost transparency, even in a way that we might cringe at it.”Those sorts of sentiments have left the Biden campaign this past week to engage in its own media criticism, publicly urging news shows on network television to follow New York Times articles about Mr. Trump’s plans for immigration and deportation policies if he wins the election.“The more the American people are confronted with who Donald Trump is — a dangerous, extreme and erratic man who only cares about using the power of the government to help himself and his friends — the more they reject him,” said Ammar Moussa, a Biden campaign spokesman. “We will continue to highlight for voters what’s at stake if Trump and his cronies are allowed anywhere near the Oval Office.”Mr. Biden and most of his Democratic allies have adopted a collective vow of silence on what portends to be the biggest Trump-related story line over the next year — the four criminal trials he faces in Florida, Georgia, New York and Washington, D.C.In August, 38 House Democrats wrote to the federal courts administrator asking that Mr. Trump’s federal trials be broadcast live on television. Mr. Trump himself last week asked that cameras be allowed in the courtroom for his trial in Washington — a request that federal prosecutors swiftly opposed.“You see one of the court-artist sketches, and you look at that and you’re like, I’m not really sure which trial he’s on,” Senator John Fetterman, a Pennsylvania Democrat, said in an interview. “Is anyone paying attention to them?”Donna Brazile, a veteran Democratic strategist, said Mr. Biden’s decision to stay quiet had allowed Mr. Trump to frame the cases against him as “a one-sided conversation.”“We have not engaged on perhaps Donald Trump’s No. 1 Achilles’ heel, which is the 91 indictments,” she said. “We’ll see what happens when we do.”Aside from the trials, Democrats are longing for the days when cable networks carried Mr. Trump’s rallies live. To watch a Trump rally live now, viewers need to find an online stream or a fringy far-right cable station like Newsmax.On this, Mr. Trump and Democrats tend to be in agreement.“The more people see and hear from Donald Trump and what he has planned for the country if he regains power, the better off Democrats will be up and down the ballot,” said Ben Wikler, the chairman of the Democratic Party of Wisconsin. “Trump’s voracious need for attention works to Democrats’ advantage.”Google search interest in Mr. Trump remains well below the level it was at when he was in office and running for re-election four years ago. The television ratings for Mr. Trump’s CNN town-hall event in May were strong, but well below what similar events in 2016 and 2020 drew.Jessica Floyd, the executive director of the Hub Project, a progressive group, urged mainstream cable TV networks to “remind people exactly how bad these rallies are and how corrosive they are for our democracy.”She added, “They should also show President Biden selling an absolutely historic level of investment in our economy.”Jon Soltz, a co-founder and chairman of VoteVets, a liberal veterans group, cautioned Democrats to be patient.“There’s a huge amount of the population right now that doesn’t realize that Trump is going to be the Republican nominee for president,” he said. “When that happens, you will see a different response.”Camille Baker More

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      La IA hace campaña en las elecciones de Argentina

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      Los afiches que salpican las calles de Buenos Aires tienen un cierto toque soviético.Había uno de Sergio Massa, uno de los candidatos presidenciales de Argentina, vestido con una camisa con lo que parecían ser medallas militares, señalando a un cielo azul. Lo rodeaban cientos de personas mayores —con atuendos monótonos, rostros serios y a menudo desfigurados— que lo miraban con esperanza.El estilo no era un error. El ilustrador había recibido instrucciones claras.“Ilustración de afiche de propaganda política soviética de Gustav Klutsis con un líder, masssa, de pie y firme”, decía un mensaje que la campaña de Massa introdujo en un programa de inteligencia artificial para producir la imagen. “Símbolos de unidad y poder llenan el entorno”, continuaba el comando o prompt. “La imagen irradia autoridad y determinación”.Javier Milei, el otro candidato en la segunda vuelta electoral del domingo, ha contraatacado compartiendo lo que parecen ser imágenes creadas con inteligencia artificial que representan a Massa como un líder comunista chino y a sí mismo como un adorable león de dibujos animados. Han sido vistas más de 30 millones de veces.Las elecciones argentinas se han convertido rápidamente en un campo de pruebas para la inteligencia artificial en las campañas electorales, con los dos candidatos y sus partidarios empleando la tecnología para adulterar imágenes y videos existentes y crear otros desde cero.La inteligencia artificial ha hecho que los candidatos digan cosas que no decían y los ha colocado en películas y memes famosos. Ha generado carteles de campaña y desencadenado debates sobre si los videos reales son efectivamente reales.El papel destacado de la inteligencia artificial en la campaña de Argentina y el debate político que ha suscitado subrayan la creciente prevalencia de la tecnología y demuestran que, con su creciente poder y su costo cada vez menor, es probable que ahora sea un factor en muchas elecciones democráticas de todo el mundo.Los expertos comparan este momento con los primeros días de las redes sociales, una tecnología que ofrece nuevas y tentadoras herramientas para la política, así como amenazas imprevistas.La campaña de Massa ha creado un sistema de inteligencia artificial que puede crear imágenes y videos de muchos de los principales protagonistas de las elecciones —los candidatos, los compañeros de fórmula, los aliados políticos— haciendo una gran variedad de cosas.La campaña ha usado inteligencia artificial para retratar a Massa, el serio ministro de Economía de centroizquierda, como fuerte, intrépido y carismático, incluyendo videos que lo muestran como soldado en una guerra, un Cazafantasmas e Indiana Jones, así como afiches que evocan al cartel “Hope” de la campaña de 2008 de Barack Obama y a una portada de The New Yorker.La campaña también ha usado al sistema para retratar al candidato oponente, Milei —un economista libertario de extrema derecha y figura televisiva conocida por sus arrebatos—, como inestable, colocándolo en películas como La naranja mecánica y Pánico y locura en Las Vegas.Mucho del contenido ha sido claramente falso. Pero un puñado de creaciones pisaron la línea de la desinformación. La campaña de Massa produjo un video ultrafalso, conocido como deepfake en inglés, en el cual Milei explica cómo funcionaría un mercado de órganos humanos, algo que él ha dicho que filosóficamente encaja con sus opiniones libertarias.“Imaginate tener hijos y pensar que cada uno de ellos es como una inversión a largo plazo. No en el sentido tradicional, sino pensando en el potencial económico de sus órganos en el futuro”, dice la imagen manipulada de Milei en el video falsificado, publicado por la campaña de Massa en su cuenta de Instagram para inteligencia artificial llamado IAxlaPatria.La leyenda de la publicación dice: “Le pedimos a una Inteligencia Artificial que lo ayude a Javier a explicar el negocio de la venta de órganos y esto sucedió”.En una entrevista, Massa dijo que la primera vez que vio lo que la inteligencia artificial podía hacer se quedó impactado. “No tenía la cabeza preparada para el mundo que me iba a tocar vivir a mí”, dijo. “Es un enorme desafío, estamos arriba de un caballo al que tenemos que cabalgar y no le conocemos las mañas”.The New York Times entonces le mostró el ultrafalso que su campaña había creado en donde aparece Milei hablando de los órganos humanos. Pareció perturbado. “Sobre ese uso no estoy de acuerdo”, dijo.Su vocero luego recalcó que la publicación era en broma y que estaba claramente etiquetada como generada por inteligencia artificial. Su campaña aseguró en un comunicado que su uso de la tecnología es para divertir y hacer observaciones políticas, no para engañar.Los investigadores hace tiempo que han expresado preocupación por los efectos de la IA en las elecciones. La tecnología tiene la capacidad de confundir y engañar a los votantes, crear dudas sobre lo que es real y añadir desinformación que puede propagarse por las redes sociales.Durante años, dichos temores han sido de carácter especulativo puesto que la tecnología para producir contenidos falsos de ese tipo era demasiado complicada, costosa y burda.“Ahora hemos visto esta total explosión de conjuntos de herramientas increíblemente accesibles y cada vez más potentes que se han democratizado, y esa apreciación ha cambiado de manera radical”, dijo Henry Ajder, experto afincado en Inglaterra que ha brindado asesoría a gobiernos sobre contenido generado con IA.Este año, un candidato a la alcaldía de Toronto empleó imágenes de personas sin hogar generadas por IA de tono sombrío para insinuar cómo sería Toronto si no resultaba electo. En Estados Unidos, el Partido Republicano publicó un video creado con IA que muestra a China invadiendo Taiwán y otras escenas distópicas para ilustrar lo que supuestamente sucedería si el presidente Biden ganara la reelección.Y la campaña del gobernador de Florida, Ron DeSantis, compartió un video que mostraba imágenes generadas por IA donde aparece Donald Trump abrazando a Anthony Fauci, el médico que se ha convertido en enemigo de la derecha estadounidense por su papel como líder de la respuesta nacional frente a la pandemia.Hasta ahora, el contenido generado por IA compartido por las campañas en Argentina ha sido etiquetado para identificar su origen o es una falsificación tan evidente que es poco probable que engañe incluso a los votantes más crédulos. Más bien, la tecnología ha potenciado la capacidad de crear contenido viral que antiguamente habría requerido el trabajo de equipos enteros de diseñadores gráficos durante días o semanas.Meta, la empresa dueña de Facebook e Instagram, dijo esta semana que iba a exigir que los avisos políticos indiquen si usaron IA. Otras publicaciones no pagadas en sitios que emplean esa tecnología, incluso relacionados con política, no iban a requerir indicar tal información. La Comisión Federal de Elecciones en EE. UU. también está evaluando si va a regular el uso de IA en propaganda política.El Instituto de Diálogo Estratégico, un grupo de investigación con sede en Londres que estudia las plataformas de internet, firmó una carta en la que se hace un llamado a implementar este tipo de regulaciones. Isabelle Frances-Wright, la directora de tecnología y sociedad del grupo, comentó que el uso extenso de IA en las elecciones argentinas era preocupante.“Sin duda considero que es un terreno resbaladizo”, dijo. “De aquí a un año lo que ya se ve muy real solo lo parecerá más”.La campaña de Massa dijo que decidió usar IA en un esfuerzo por mostrar que el peronismo, el movimiento político de 78 años de antigüedad que respalda a Massa, es capaz de atraer a los votantes jóvenes al rodear la imagen de Massa de cultura pop y de memes.Imagen generada con IA por la campaña de MassaPara lograrlo, ingenieros y artistas de la campaña subieron a un programa de código abierto llamado Stable Diffusion fotografías de distintas figuras políticas argentinas a fin de entrenar a su sistema de IA para que creara imágenes falsas de esas personas reales. Ahora pueden producir con rapidez una imagen o un video en donde aparezcan más de una decena de notables personalidades de la política de Argentina haciendo prácticamente lo que le indiquen.Durante la campaña, el equipo de comunicación de Massa instruyó a los artistas que trabajaban con la IA de la campaña sobre los mensajes o emociones que deseaban suscitar con las imágenes, por ejemplo: unidad nacional, valores familiares o miedo. Los artistas luego hacían lluvia de ideas para insertar a Massa o a Milei, así como a otros políticos, en contenido que evoca películas, memes, estilos artísticos o momentos históricos.Para Halloween, la campaña de Massa le pidió a su IA que creara una serie de imágenes caricaturescas de Milei y sus aliados en donde parecieran zombis. La campaña también empleó IA para crear un tráiler cinematográfico dramático en donde aparece Buenos Aires en llamas, Milei como un villano malvado en una camisa de fuerza y Massa en el papel del héroe que va a salvar el país.Las imágenes de IA también han hecho su aparición en el mundo real. Los afiches soviéticos estuvieron entre las decenas de diseños que campaña y seguidores de Massa imprimieron y pegaron en los espacios públicos de Argentina.Algunas imágenes fueron generadas por la IA de la campaña mientras que otras fueron creadas por simpatizantes que usaron IA, entre ellas una de las más conocidas, una en la que Massa monta un caballo al estilo de José de San Martín, héroe de la independencia argentina.“Massa estaba muy acartonado”, dijo Octavio Tome, organizador comunitario que ayudó a crear la imagen. “Esa imagen da un Massa con impronta jefe. Hay algo muy fuerte de la argentinidad”.Simpatizantes de Massa colocaron afiches generados con IA en donde aparece como el prócer de la independencia argentina José de San Martín.Sarah Pabst para The New York TimesEl surgimiento de la inteligencia artificial en las elecciones argentinas también ha causado que algunos votantes duden de la realidad. Luego de que la semana pasada circuló un video en donde se veía a Massa exhausto tras un acto de campaña, sus críticos lo acusaron de estar drogado. Sus seguidores rápidamente respondieron que el video en realidad era un deepfake.No obstante, su campaña confirmó que el video era, en efecto, real.Massa comentó que la gente ya estaba usando la tecnología para intentar encubrir errores del pasado o escándalos. “Es muy fácil escudarse en la inteligencia artificial cuando aparecen cosas que dijiste y no querías que se supieran”, dijo Massa en la entrevista.Al principio de la contienda, Patricia Bullrich, una candidata que no logró pasar a la segunda vuelta, intentó explicar que eran falsas unas grabaciones de audio filtradas en donde su asesor económico le ofrecía trabajo a una mujer a cambio de sexo. “Te hacen voces con inteligencia artificial, te recortan videos, te meten audios que nadie sabe de dónde salen”, dijo.No está claro si los audios eran falsos o reales.Jack Nicas es el jefe de la corresponsalía en Brasil, que abarca Brasil, Argentina, Chile, Paraguay y Uruguay. Anteriormente reportó sobre tecnología desde San Francisco y, antes de integrarse al Times en 2018, trabajó siete años en The Wall Street Journal. Más de Jack Nicas More

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      Is Argentina the First A.I. Election?

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      The posters dotting the streets of Buenos Aires had a certain Soviet flare to them.There was one of Argentina’s presidential candidates, Sergio Massa, dressed in a shirt with what appeared to be military medals, pointing to a blue sky. He was surrounded by hundreds of older people — in drab clothing, with serious, and often disfigured, faces — looked toward him in hope.The style was no mistake. The illustrator had been given clear instructions.“Sovietic Political propaganda poster illustration by Gustav Klutsis featuring a leader, masssa, standing firmly,” said a prompt that Mr. Massa’s campaign fed into an artificial-intelligence program to produce the image. “Symbols of unity and power fill the environment,” the prompt continued. “The image exudes authority and determination.”Javier Milei, the other candidate in Sunday’s runoff election, has struck back by sharing what appear to be A.I. images depicting Mr. Massa as a Chinese communist leader and himself as a cuddly cartoon lion. They have been viewed more than 30 million times.Argentina’s election has quickly become a testing ground for A.I. in campaigns, with the two candidates and their supporters employing the technology to doctor existing images and videos and create others from scratch.A.I. has made candidates say things they did not, and put them in famous movies and memes. It has created campaign posters, and triggered debates over whether real videos are actually real.A.I.’s prominent role in Argentina’s campaign and the political debate it has set off underscore the technology’s growing prevalence and show that, with its expanding power and falling cost, it is now likely to be a factor in many democratic elections around the globe.Experts compare the moment to the early days of social media, a technology offering tantalizing new tools for politics — and unforeseen threats.Mr. Massa’s campaign has created an A.I. system that can create images and videos of many of the election’s main players — the candidates, running mates, political allies — doing a wide variety of things. The campaign has used A.I. to portray Mr. Massa, Argentina’s staid center-left economy minister, as strong, fearless and charismatic, including videos that show him as a soldier in war, a Ghostbuster and Indiana Jones, as well as posters that evoke Barack Obama’s 2008 “Hope” poster and a cover of The New Yorker.The campaign has also used the system to depict his opponent, Mr. Milei — a far-right libertarian economist and television personality known for outbursts — as unstable, putting him in films like “Clockwork Orange” and “Fear and Loathing in Las Vegas.”Much of the content has been clearly fake. But a few creations have toed the line of disinformation. The Massa campaign produced one “deepfake” video in which Mr. Milei explains how a market for human organs would work, something he has said philosophically fits in with his libertarian views.“Imagine having kids and thinking that each is a long-term investment. Not in the traditional sense, but thinking of the economic potential of their organs,” says the manipulated image of Mr. Milei in the fabricated video, posted by the Massa campaign on its Instagram account for A.I. content, called “A.I. for the Homeland.”The post’s caption says, “We asked an Artificial Intelligence to help Javier explain the business of selling organs and this happened.”In an interview, Mr. Massa said he was shocked the first time he saw what A.I. could do. “I didn’t have my mind prepared for the world that I’m going to live in,” he said. “It’s a huge challenge. We’re on a horse that we have to ride but we still don’t know its tricks.”The New York Times then showed him the deepfake his campaign created of Mr. Milei and human organs. He appeared disturbed. “I don’t agree with that use,” he said.His spokesman later stressed that the post was in jest and clearly labeled A.I.-generated. His campaign said in a statement that its use of A.I. is to entertain and make political points, not deceive.Researchers have long worried about the impact of A.I. on elections. The technology can deceive and confuse voters, casting doubt over what is real, adding to the disinformation that can be spread by social networks.For years, those fears had largely been speculative because the technology to produce such fakes was too complicated, expensive and unsophisticated.“Now we’ve seen this absolute explosion of incredibly accessible and increasingly powerful democratized tool sets, and that calculation has radically changed,” said Henry Ajder, an expert based in England who has advised governments on A.I.-generated content.This year, a mayoral candidate in Toronto used gloomy A.I.-generated images of homeless people to telegraph what Toronto would turn into if he weren’t elected. In the United States, the Republican Party posted a video created with A.I. that shows China invading Taiwan and other dystopian scenes to depict what it says would happen if President Biden wins a second term.And the campaign of Gov. Ron DeSantis of Florida shared a video showing A.I.-generated images of Donald J. Trump hugging Dr. Anthony S. Fauci, who has become an enemy on the American right for his role leading the nation’s pandemic response.So far, the A.I.-generated content shared by the campaigns in Argentina has either been labeled A.I. generated or is so clearly fabricated that it is unlikely it would deceive even the most credulous voters. Instead, the technology has supercharged the ability to create viral content that previously would have taken teams of graphic designers days or weeks to complete.Meta, the company that owns Facebook and Instagram, said this week that it would require political ads to disclose whether they used A.I. Other unpaid posts on the sites that use A.I., even if related to politics, would not be required to carry any disclosures. The U.S. Federal Election Commission is also considering whether to regulate the use of A.I. in political ads.The Institute for Strategic Dialogue, a London-based research group that studies internet platforms, signed a letter urging such regulations. Isabelle Frances-Wright, the group’s head of technology and society, said the extensive use of A.I. in Argentina’s election was worrisome.“I absolutely think it’s a slippery slope,” she said. “In a year from now, what already seems very realistic will only seem more so.” The Massa campaign said it decided to use A.I. in an effort to show that Peronism, the 78-year-old political movement behind Mr. Massa, can appeal to young voters by mixing Mr. Massa’s image with pop and meme culture.An A.I.-generated image created by Mr. Massa’s campaign.To do so, campaign engineers and artists fed photos of Argentina’s various political players into an open-source software called Stable Diffusion to train their own A.I. system so that it could create fake images of those real people. They can now quickly produce an image or video of more than a dozen top political players in Argentina doing almost anything they ask.During the campaign, Mr. Massa’s communications team has briefed artists working with the campaign’s A.I. on which messages or emotions they want the images to impart, such as national unity, family values and fear. The artists have then brainstormed ideas to put Mr. Massa or Mr. Milei, as well as other political figures, into content that references films, memes, artistic styles or moments in history.For Halloween, the Massa campaign told its A.I. to create a series of cartoonish images of Mr. Milei and his allies as zombies. The campaign also used A.I. to create a dramatic movie trailer, featuring Buenos Aires, Argentina’s capital, burning, Mr. Milei as an evil villain in a straitjacket and Mr. Massa as the hero who will save the country.The A.I. images have also shown up in the real world. The Soviet posters were one of the dozens of designs that Mr. Massa’s campaign and supporters printed to post across Argentina’s public spaces.Some images were generated by the campaign’s A.I., while others were created by supporters using A.I., including one of the most well-known, an image of Mr. Massa riding a horse in the style of José de San Martín, an Argentine independence hero. “Massa was too stiff,” said Octavio Tome, a community organizer who helped create the image. “We’re showing a boss-like Massa, and he’s very Argentine.”Supporters of Mr. Massa put up AI-generated posters depicting him in the style of José de San Martín, an Argentine independence hero.Sarah Pabst for The New York TimesThe rise of A.I. in Argentina’s election has also made some voters question what is real. After a video circulated last week of Mr. Massa looking exhausted after a campaign event, his critics accused him of being on drugs. His supporters quickly struck back, claiming the video was actually a deepfake.His campaign confirmed, however, that the video was, in fact, real.Mr. Massa said people were already using A.I. to try to cover up past mistakes or scandals. “It’s very easy to hide behind artificial intelligence when something you said come out, and you didn’t want them to,” Mr. Massa said in the interview.Earlier in the race, Patricia Bullrich, a candidate who failed to qualify for the runoff, tried to explain away leaked audio recordings of her economic adviser offering a woman a job in exchange for sex by saying the recordings were fabricated. “They can fake voices, alter videos,” she said.Were the recordings real or fake? It’s unclear. More

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      Liberal Super PAC Is Turning Its Focus Entirely Digital

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      No more television ads from Priorities USA: The group is planning a $75 million online effort to help President Biden and Democrats up and down the ballot.Priorities USA, one of the biggest liberal super PACs, will not run a single television advertisement in the 2024 election cycle.Instead, the group announced Tuesday, Priorities USA is reshaping itself as a digital political strategy operation, the culmination of a yearslong transition from its supporting role in presidential campaigns to a full-service communications, research and training behemoth for Democrats up and down the ballot.The move reflects a broad shift in media consumption over the past decade, away from traditional broadcast outlets and toward a fragmented online world. It also shows the growing role played by big-money groups in shaping campaigns and American political life: Priorities USA says it will spend $75 million on digital “communications, research and infrastructure” in the next year.“We have learned that the internet is evolving too quickly for the traditional campaign apparatus to keep up in two-year cycles,” Danielle Butterfield, the group’s executive director, said in an interview. “We have committed to not just closing the gaps, but building infrastructure. We are not just focused on single-candidate investments.”She added, “We are, I think, teaching folks how to fish.”Ms. Butterfield said that more than half of that $75 million would be direct investments supporting President Biden’s re-election efforts and the campaigns of other Democrats on the ballot. Those plans, she said, will also have “embedded experiments” that will provide feedback on how people are responding to their efforts.The organization said it was developing relationships with influencers and other “content creators” to spread campaign messages on platforms like TikTok. The group has also been working on “contextual targeting,” which it defined as presenting ads to voters based on what they were watching on their devices at any given moment.Priorities USA also has a nonprofit arm that focuses on litigation and voter protection work.Because of its size, the organization is essentially without peer or competitor in its new role, but Ms. Butterfield likened its new focus to that of the Center for Campaign Innovation, a conservative nonprofit group — not a super PAC — that is focused on digital politics.Eric Wilson, the founder of the Center for Campaign Innovation, said Priorities USA’s change of focus “clearly shows that the way campaigns are going is around content creation and digital platforms.” While television advertising remains the best way to get a message in front of the most people, he said, “we are seeing diminishing returns on TV advertising — it’s becoming more expensive and less effective.”“Media fragmentation is a big challenge for campaigns,” Mr. Wilson said, noting that the Center for Campaign Innovation does not work with campaigns. “You’ve got platforms that are banning political advertising. How do we teach campaigns to create their own content? What are the ways you can get political ads distributed, in a world that’s set up to block political messages?”He added, “We spend a lot of time and investment figuring out how voters get information and why they make decisions.” (The Center for Campaign Innovation does not work with any campaigns.)Priorities USA was formed in 2011 and supported Barack Obama’s 2012 re-election campaign, Hillary Clinton’s 2016 campaign and Mr. Biden’s 2020 campaign. It has relied on support from major Democratic donors; in 2020, former Mayor Michael R. Bloomberg of New York gave more than $19.2 million, campaign finance records show.The group has expanded in recent years and has run digital training programs and an ad tracking service for strategists. It has also reached beyond presidential campaigns to work on Senate campaigns and state elections, including the recent Pennsylvania Supreme Court race. More

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      Nikki Haley Makes a $10 Million Move, Hoping to Gain Against Trump

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      The former ambassador to the U.N. is reserving her first ads in Iowa and New Hampshire as she looks to outstrip Gov. Ron DeSantis in the race for second place.Nikki Haley’s presidential campaign plans to reserve $10 million in television, radio and digital advertising in Iowa and New Hampshire starting in the first week of December — its first investment in advertising this cycle and a move meant to give the candidate a boost as the clock ticks for the field to make significant gains against former President Donald J. Trump.Ms. Haley, the former governor of South Carolina and a U.S. ambassador to the United Nations under Mr. Trump, has seen steadily rising numbers in surveys of early voting states. A series of standout debate performances has brought in grass roots donors and more high-dollar backers after months of campaigning, with campaign officials saying it raised more than $1 million in the 24 hours after the debate last week.She is now polling second in New Hampshire and third in Iowa, according to some surveys, but Mr. Trump remains the dominant front-runner in those states and nationally.Ms. Haley after the Republican primary debate last week.Maansi Srivastava/The New York TimesHer campaign is betting on an eventual Haley-Trump showdown in South Carolina, her home state and the third on the nominating calendar. Senator Tim Scott, her home state rival, dropped out of the race late Sunday, without endorsing anyone. But Ms. Haley is now looking to outstrip her main challenger for second place, Gov. Ron DeSantis of Florida, to become the clear alternative to Mr. Trump.The Associated Press first reported the ad buy on Monday. It far outpaces Mr. DeSantis, who plans to spend more than $500,000 starting in December, according to AdImpact, a media tracking firm.Ms. Haley, a former accountant, has stuck to her playbook for winning tough races in the past: keeping costs low while saving the money she had for television ads.While the super PAC backing her has already spent more than $22 million on advertising in early primary states, according to AdImpact, her campaign has not reserved advertising until now.Alyce McFadden More