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      Ray McGuire Wants to Show He’s Not Just the Wall Street Candidate

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      Mr. McGuire has landed endorsements from Representative Gregory W. Meeks and three hip-hop giants as his campaign for New York mayor enters a crucial phase.In the intensifying race for mayor of New York City, numerous endorsements have trickled out, but few with the star power of the one jointly given to Raymond J. McGuire last week: Jay-Z, Diddy and Nas.For Mr. McGuire, one of the highest-ranking and longest-serving Black executives on Wall Street, the endorsement from the three entrepreneurial giants of the hip-hop world was meant to reinforce a message: He was not merely a candidate who emerged from, and was favored by, big business; he could be a mayor to heal New York from its financial crisis and its racial inequities.Six months ago, Mr. McGuire entered the crowded race for mayor at the urging of several top business leaders, who hoped that he could translate his success on Wall Street into a viable candidacy for mayor, and be a more business-friendly choice than most of the other major candidates. He quickly raised more than $7.4 million to fund his campaign, and a super PAC has raised another $4 million. He has also spent far more on political advertising than any other candidate: $1.2 million, with the super PAC spending another $1.7 million.On Sunday, Representative Gregory W. Meeks, the chairman of the Queens Democratic Party, endorsed Mr. McGuire, in what some of his campaign aides are calling their “Clyburn moment,” a reference to an endorsement given by Representative James E. Clyburn of South Carolina to Joseph R. Biden; the endorsement is widely considered to have helped save Mr. Biden’s presidential campaign after his poor performances in two early primaries.But with two months until the June 22 primary, Mr. McGuire’s campaign has yet to catch fire, and his goal of becoming the city’s second Black mayor is entering a critical phase.There is no question that New York City faces a series of severe challenges as it emerges from the pandemic. But Mr. McGuire has so far been unable to persuade voters, according to early polling, that he is best suited to guide the city’s recovery.Mr. McGuire, right, visiting the First Baptist Church East Elmhurst in Queens. He has begun to step up his in-person campaigning.Jose A. Alvarado Jr. for The New York TimesOther Democratic candidates have far more experience in city government, including the city comptroller, Scott M. Stringer; the Brooklyn borough president, Eric Adams; the former sanitation commissioner, Kathryn Garcia; and the former head of the Civilian Complaint Review Board, Maya Wiley.Mr. McGuire is essentially hoping to use his corporate background — much like the billionaire Michael R. Bloomberg did in 2001, after the Sept. 11 attack — to convince New Yorkers that a different type of nonpolitical leadership is needed in a post-crisis city. At the same time, Mr. McGuire is trying to broaden his appeal beyond business leaders. Earlier this month, Mr. McGuire appeared in Minneapolis outside the courthouse where the former police officer Derek Chauvin is on trial in the killing of George Floyd, praying for justice with Mr. Floyd’s family. Last month, he signed a letter with dozens of the most prominent Black business executives in the country calling on companies to fight restrictive voting laws being pushed by Republicans in more than 40 states.“Now more than ever, we need a mayor who can unify, who can bring together every walk of life, every race, every community and every industry,” Mr. McGuire said on Sunday.Mr. McGuire, seen on the steps of Queens Borough Hall, is trying to broaden his appeal beyond business leaders. Jose A. Alvarado Jr. for The New York TimesHe used the language of New York’s first and only Black mayor, David N. Dinkins, calling the city a “beautiful mosaic” and promising to revive it.Mr. McGuire also referenced fellow candidates who had been “running for decades” or others who were “gimmicking as if this were a game show.”On the streets, Mr. McGuire, who is 6-foot-4, seems at ease, mixing jokes with passers-by with more substantive discussions with a community activist about his plans for young people.“All that has to happen between now and June is more people getting to know and meet Ray,” said Assemblyman Robert J. Rodriguez, a Democrat from East Harlem who has endorsed Mr. McGuire and joined him at campaign events. “Some of the other candidates like Yang had the benefit of a presidential campaign to help solve that problem. If that’s our biggest issue, then it’s just really a race against time.”Indeed, Mr. McGuire has begun to step up the pace of his in-person campaigning, following the example of Andrew Yang, the presumptive front-runner who has aggressively courted voters in person during the pandemic.But it is Mr. Meeks’s endorsement that may carry the most weight among engaged voters, particularly in the Black community, whose support he and Mr. Adams, a founder of 100 Blacks in Law Enforcement Who Care, are competing for. A group of 150 supporters from East Asian, South Asian and Black communities gathered on the steps of Queens Borough Hall for the endorsement.“Meeks represents Black homeowners who turn out to vote in primaries, have a nuanced understanding of policing and economics and a clear picture of what they want New York City and their community to look like,” said Christina Greer, an associate professor of political science at Fordham University. “They are not looking for the most progressive candidate.”Asked about Mr. McGuire’s performance in early polls, Mr. Meeks said he was unconcerned because many voters remained undecided.“This is the beginning,” Mr. Meeks said. “I refer everyone back to eight years ago. At this time, Bill de Blasio was nowhere to be seen on a polling site.” Mr. de Blasio later staged a surprise victory.Unlike Mr. Adams and other candidates more established in New York politics, Mr. McGuire must “simultaneously introduce people to who he is and articulate his vision,” Professor Greer said, and he is trying to do so by using the “shortcut of celebrity to introduce himself and then talk about his policies.”He is also using television ads, spending far more than the rest of the field combined.Some ads relate Mr. McGuire’s rise from his childhood in Dayton, Ohio, where he was raised by a single mother. He would attend private school before going on to attain three degrees at Harvard University and launching a career in investment banking on Wall Street. Other ads emphasize that Mr. McGuire believes his management experience is what’s needed to help the city recover, but that he never forgot where he came from in spite of his wealth. The mayoral candidate speaking at Antioch Baptist Church of Corona in Queens. “We’ve got to come off Zoom and get into the streets,” Mr. McGuire’s campaign manager said.Jose A. Alvarado Jr. for The New York TimesOther ads showcase his endorsement from Gwen Carr, the mother of Eric Garner, a man who died after being placed in a chokehold by the police on Staten Island in 2014, or highlight his “comeback plan” to create 500,000 jobs, support small and minority-owned businesses and promote early childhood education.The ads do not make much of his ties to his backers on Wall Street, or his relationships with various celebrities. At a virtual fund-raiser earlier this year, Mr. McGuire held court with Jeff Bewkes, the former chief executive of Time Warner; the actor and comedian Steve Martin; Peter Malkin, the developer whose family controls the Empire State Building; and Charles Oakley, the retired New York Knicks star.The road to the joint endorsement began when Jay-Z called Mr. McGuire last year to ask for help with starting a fund to benefit Black and Latino people. The rapper and entrepreneur wanted Mr. McGuire to head the enterprise.Mr. McGuire told Jay-Z that he had a different plan in mind, divulging his thoughts about running for mayor of New York City.“I was like, man, there goes that,” Jay-Z said in the video unveiling the endorsement.Steve Stoute, a former record executive who heads an ad agency, also endorsed Mr. McGuire on the video with Jay-Z, Diddy and Nas.“If we don’t get this right, we got problems,” Mr. Stoute said in an interview. “You need somebody to come in who’s been successful at building something before, at fixing a problem. Politicians manage the status quo.”Mr. Meeks, left, with Mr. McGuire, right, his wife, Crystal McCrary McGuire, and their son Leo in Queens on Sunday.Jose A. Alvarado Jr. for The New York TimesFor now, Mr. McGuire is busy managing his image with average voters. Instead of doing his usual Friday night virtual chat from his home on Central Park West, Mr. McGuire held the forum from Jamaica, Queens, where he was greeting voters at the AirTrain.On Wednesday, he was supposed to spend the day with advisers and his finance team, but the campaign called a last-minute audible and sent the candidate up to Harlem for a rally to honor Betty Park, the owner of Manna’s soul food restaurant, and to call for an end to anti-Asian violence.Mr. McGuire wore a backpack and a face mask, and worked the crowd before the event handing out fliers. He talked about his plan to create affordable housing and keep the neighborhood safe after it experienced an increase in gun violence during the pandemic. With Mr. McGuire already standing on one side of Ms. Park, Mr. Adams suddenly appeared and stood on the other.Brian Benjamin, a state senator representing the area who is running for city comptroller, spoke at the rally and was surprised to see Mr. Adams and Mr. McGuire.“I said, ‘What’s going on?’” Mr. Benjamin said. “It is very rare to have this kind of mayoral presence.”Mr. McGuire may have to continue to be visible at small community events over the next two months if he expects to win, according to Lloyd Williams, president of the Greater Harlem Chamber of Commerce.“He has major corporate supporters and money. What he doesn’t have is a history of working closely with the communities he wants to represent,” said Mr. Williams, who hasn’t endorsed in the race. “That means he has to spend more time, but he’s running out of time.” More

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      in Elections

      5 NYC Mayor's Race Takeaways: Yang Drives the Bus, Republicans Joust

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      The Democratic candidates vowed to stop Zooming and get out more, and a rap video earned mixed reviews.With less than three months before Primary Day in New York City, most of the Democratic candidates for mayor appear to be quickly tiring of two things: mayoral forums on Zoom, and Andrew Yang’s presumptive role as front-runner.Rival campaigns launched their most vigorous attacks yet against Mr. Yang, the former 2020 presidential candidate, as they scrambled to define him and draw attention to policy differences.Mr. Yang was even called a “mini-Trump” by an aide to Maya Wiley, the former MSNBC analyst, over his comments about the city budget.Yet Mr. Yang continued to set the agenda, visiting Yankee Stadium on Opening Day, releasing a campaign rap video — he did not rap — and finally drawing some get-well sentiments from his rivals after he was sidelined by a kidney stone.The Democratic candidates also released a flurry of proposals to combat inequality and reopen arts venues, and two Republican front-runners traded insults at a debate.Here is what you need to know about the race:An uproar over busesMost discussions about public transit in New York City center on the subway. That changed last week — with Mr. Yang, as usual, driving the bus.He did so by saying that he was “open to re-examining” a new busway on Main Street in Flushing, Queens. The remark upset transit advocates, who have called for more bus priority corridors across the city, especially after the 14th Street Busway, which debuted in Manhattan in 2019, was widely celebrated.Mr. Yang said he generally supports busways, but he had “heard numerous community complaints” about the one in Flushing. His campaign said he does not want to get rid of it but might want to consider tweaks to the layout that critics fear would give more access to cars.Scott M. Stringer, the city comptroller, quickly staged an event to ride the bus down 14th Street to criticize Mr. Yang and to highlight his own plans to improve New York City’s buses, which are the slowest of any major city in the world.“New York City needs a mayor who’s going to stand up for what’s right, and Andrew Yang is showing that he’ll put pandering over good policy,” said Mr. Stringer, who has pledged to be the “bus mayor.”Mr. Yang’s aides returned fire, posting a photo of Mr. Yang riding the bus and asking: “Which of these candidates actually takes the bus?” (A few hours later, Mr. Stringer posted a photo of himself riding a bus.)The end of the Zoom campaignThe seemingly endless parade of online mayoral forums may actually be nearing an end.As more New Yorkers get vaccinated and the weather warms, it is increasingly clear that the final phase of the campaign will be waged in person, rather than from behind a screen. A number of the candidates, especially Mr. Yang and Eric Adams, the Brooklyn borough president, have maintained intense in-person schedules for some time.Others are plainly now seeking to catch up.Candidates including Shaun Donovan, a former federal housing secretary; Kathryn Garcia, the former sanitation commissioner; and Raymond J. McGuire, a former Wall Street executive, spread out across the city for outdoor walking tours, policy rollouts and meet-and-greets. On Saturday, Ms. Wiley and Mr. Yang traversed the same stretch of Prospect Heights in Brooklyn, greeting voters who were picnicking and drinking outdoors on a sunny afternoon as the popular Open Streets program reopened on Vanderbilt Avenue. On Sunday, Mr. Stringer rolled out “Bangladeshis for Stringer” at Diversity Plaza in Queens.Conversations with nearly 20 voters across that Prospect Heights scene underscored the opportunities and the challenges facing the candidates as they get out more: Many New Yorkers are undecided and are just beginning to tune in, making the in-person appearances and efforts to stand out all the more important in the sprint to June.Dianne Morales, a former nonprofit executive, went a step further than other candidates, declaring that she was done with the online forums.“This race will not be won on Zoom,” she wrote on Medium. “We will meet New Yorkers ‘where they are at,’ prioritizing community-centered, on-the-ground organizing strategies to connect with those who have been underserved by this city.”Curtis Sliwa has won the support of the Staten Island and Brooklyn Republican parties in his bid to capture that party’s mayoral nomination. Michael M. Santiago/Getty ImagesRepublican candidates trade vicious attacksThey describe themselves as law-and-order politicians, but two Republican candidates for mayor on Wednesday engaged in an often disorderly debate rife with personal insults and pointed barbs.“I have enough dirt to cover your body 18 feet over,” Fernando Mateo, a restaurateur, told Curtis Sliwa, the founder of the Guardian Angels, insinuating that he held damaging information about his rival.Mr. Sliwa, who was wearing his trademark red beret, told Mr. Mateo to “calm down,” only to launch several attacks on Mr. Mateo during the course of the debate.The event was hosted by WABC, the conservative radio station owned by John Catsimatidis, who funds the Manhattan Republican Party chaired by his daughter. The Manhattan party has endorsed Mr. Mateo for mayor. So have the Queens and Bronx parties. Mr. Sliwa has won the backing of the Staten Island and Brooklyn parties.Though Mr. Mateo said he had once been “very good friends” with Mr. Sliwa, even carpeting Mr. Sliwa’s old apartment on the Lower East Side, they spent much of the debate attacking each other. Time and again, Mr. Sliwa called Mr. Mateo a “de Blasio Republican” for raising money for the mayor. Mr. Mateo said Mr. Sliwa, whose messy divorce involved issues surrounding child support, stole money from his own son.The debate did include some discussion of policy.Both candidates said they would pour money into the New York Police Department and revive a police force they said Mayor Bill de Blasio weakened. Both said Staten Island, the city’s most Republican borough, deserves more mayoral attention.But they did differ on several issues, including former President Donald J. Trump: Mr. Sliwa did not vote for him in 2020; Mr. Mateo did.They also differed on the recent legalization of recreational marijuana. Mr. Sliwa attested to the role that medical marijuana played in easing his discomfort from chronic Crohn’s disease, and said legalizing the drug was inevitable. But he also argued that the new legislation overtaxed the product and will lead to a flourishing illegal market for more affordable marijuana.Mr. Mateo said he believes in decriminalizing the drug but not legalizing it.“I don’t believe in it,” Mr. Mateo said. “I don’t like the smell of it. I just don’t like it. Have I tried it? Yes, I have. When I was a kid. And it got me very sick.”Andrew Yang’s rap videoMr. McGuire won notice when his campaign launch video featured Spike Lee narrating over Wynton Marsalis’s jazz compositions. Andrew Yang took a decidedly different tack.Mr. Yang’s campaign released a rap song and video called “Yang for New York,” and the response was varied. Ebro Darden of Hot 97 gave the song four fire emojis, while Wilfred Chan, a journalist, called it the latest in a line of “cheesy social-media content” that has helped Mr. Yang’s campaign gain “massive reach.”But for MC Jin, the rapper featured in the video, it was an honest expression of his support for Mr. Yang’s candidacy for mayor.“The only way to bring New York back is to move it forward,” said MC Jin, whose given name is Jin Au-Yeung. “That hit me hard the first time I heard him say that.”MC Jin said Mr. Yang reached out and asked him to produce a theme song. Mr. Yang first sent the video to his volunteers as an anthem for them and his campaign.“Asians are seeing themselves in the news for the most painful of reasons. But with MC Jin, you have an iconic Asian-American hip-hop artist showing optimism, vibrancy and a path to the future,” Mr. Yang wrote.This isn’t MC Jin’s first rap about Mr. Yang; he also created music during Mr. Yang’s bid for the Democratic nomination for president.“Everyone’s just looking at what’s going to happen as these months go by,” MC Jin said. “How’s New York really going to bounce back. I know Andrew is putting emphasis on that matter.”Doulas for first-time mothers?The candidates are all releasing various plans for the city, trying to show they have serious ideas for its recovery from the pandemic.Mr. Adams released a 25-point plan to fight inequality last week, including a proposal to provide all first-time mothers with a doula, a trained professional who supports a mother before, during and after childbirth. He believes they are critical to address the high maternal mortality among Black women.“While early childhood education is critical to development, we don’t pay enough attention to prenatal care,” his plan said.Mr. Adams also called for requiring the New York City Housing Authority to sell air rights over its properties to raise $8 billion for repairs, expanding services for children with disabilities to reach more Black and Latino families and creating an online portal called MyCity to make it easier to apply for public benefits like food stamps in one place.Mr. Donovan, who is trailing in polls, released a plan to reopen arts venues. In fact, Mr. Donovan has so many plans that he put them in a 200-page book — one that he promoted on Twitter in a video showing him excitedly admiring it.Four days later, the post still had only received nine likes, including from campaign staffers. Mr. Yang’s post about his rap video got about 11,000 likes. More