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    When the Devoted Wife Becomes a Winning Brand

    “The Secret Lives of Mormon Wives,” the new Hulu reality show, centers on a clique of influencers in Provo, Utah. In their community, they are steered at young ages into marriages and pregnancies. But on TikTok, they converge into a #MomTok squad, executing coordinated dances in crop tops amid beige McMansions as they rack up followers and brand deals. Now they’ve been upgraded to reality television stars, a cast of frenemies who act out mean-girl scenes and hunt for loopholes in the strict codes of their church.It’s significant that the show identifies these women first as wives, not as influencers. They are professional content creators and, in some cases, family breadwinners. It is their social media popularity that landed them the show, not their unexceptional husbands. Several cast members are actually divorced.The “Mormon Wives” join an extended wife universe — see also: Bravo’s chaotic “Real Housewives” and Instagram’s ethereal tradwives — where the term “wife” no longer strictly refers to a woman’s marital status. “Wife” is a brand. In “Mormon Wives,” it suggests a woman whose public identity is defined by her relationship to the home. A woman whose worth is still measured by her proximity to the patriarchy, even as she claims that her profitable TikTok presence challenges it.These wife-themed shows and tradwife social-media accounts might qualify as simple brain-bleaching distractions, were they not proliferating during this particular presidential election season. The Trump campaign and some of its allies have repeatedly suggested that a woman’s domestic contributions are her highest calling — so much so that they have cast motherhood as a prerequisite for her participation in work outside the home. If a woman hopes to claim a role in public life, she must play the wife and mother everywhere that she goes.In comments from three years ago that resurfaced recently, Trump’s running mate, JD Vance, complained of “childless cat ladies” in business and politics, and railed against the “leaders of the left,” like the American Federation of Teachers president Randi Weingarten, whom he called “people without kids trying to brainwash the minds of our children.” (Like Kamala Harris, Weingarten is a stepmother.) Last week, Gov. Sarah Huckabee Sanders of Arkansas appeared alongside Donald J. Trump and suggested that because Harris has not birthed children, she has acquired a character defect unbecoming of a leader: “My kids keep me humble,” Sanders said. “Unfortunately, Kamala Harris doesn’t have anything keeping her humble.”Meanwhile, since Elon Musk took over Twitter, rebranded it X and transformed it into what Charlie Warzel of The Atlantic has called “a right-wing echo chamber,” my feed has featured commentary about how infant formula is poison, day care causes mental illness and children ought to be home schooled or “unschooled” by devoted mothers. Instagram and TikTok supply montages of fantasy housewives: white women in pastoral settings, wearing aprons and kerchiefs, kissing their husbands, rubbing their baby bumps and proselytizing about the benefits of beef tallow.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Can ‘The Secret Lives of Mormon Wives’ Change a Conservative Religious Culture?

    In the seventh episode of the new reality show “The Secret Lives of Mormon Wives,” a character makes this observation of a fellow married mom struggling with a controlling husband: “It’s kind of a theme with our church, though, and kind of what the problem is. Everyone is getting married before their brains even develop.”The show, which is on Hulu, follows eight influencers in Utah who are members of The Church of Jesus Christ of Latter-day Saints. It is being marketed as a docudrama with a religious gloss; a caption for the trailer on TikTok promises “Secrets, scandals and viral handles.” This group of conventionally attractive mostly 20-somethings was cast because, as part of a loose network of friends who call themselves “#momtok,” they already had millions of social media followers. Following their rise to fame over the past few years, they made headlines for a cascade of salacious and embarrassing public moments.“Mormon Wives” is being sold as regular reality TV dreck — I say this with love. I love garbage. So I was surprised to find that beneath the usual petty squabbles and plastic surgery recovery scenes, there is a much deeper theme of religious conflict.These women are engaged in an ongoing discussion about, among other subjects, the social conservatism of Mormonism — where chastity is a virtue, homosexuality is a sin and the father is the “is the presiding authority in his family” — and whether they can change the culture of the church and also the broader world, including their own families.(A similar conversation has also been happening on “The Real Housewives of Salt Lake City,” but it tended to be overshadowed by the criminal behavior of one of the cast members, which played out over multiple seasons. I told you, I love garbage).The “Mormon Wives” very public grappling with rigid gender roles and working outside the home is also part of a larger trend I wrote about earlier this year — while every demographic group is moving away from organized religion in the United States, young women are leaving “in unprecedented numbers.” They are pushing back against their churches and disaffiliating in part because they feel like second-class citizens in their houses of worship.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Scandal Hits U.K.’s ‘Strictly Come Dancing,’ the Original ‘Dancing With the Stars’

    The BBC said it would add chaperones to rehearsals after allegations of abusive behavior at a hugely popular dance show that inspired international versions.For almost two decades, viewers in Britain have watched celebrities jive, waltz and cha-cha-cha on “Strictly Come Dancing,” a BBC reality television show that inspired the international “Dancing With the Stars” franchise.The format, which has been licensed to 61 other territories including the U.S., pairs professional ballroom dancers with people who are famous in other fields, from athletics and acting to politics and journalism. The amateur dancers then train intensively with their professional partners and compete in weekly live performances.Introduced in 2004, the show quickly became one of the BBC’s most popular programs, widely loved as a glitzy, family-friendly watch on weekends.But in recent months it has grabbed headlines because of a growing scandal: allegations that two professional male dancers exhibited bullying or abusive behavior toward their female dance partners during rehearsals.One former contestant, the actor Amanda Abbington, has alleged in interviews with the British media that her dance partner, Giovanni Pernice, displayed “bullying” and “aggressive behavior” and was “abusive, cruel and mean.” She declined to give further details of the behavior in interviews, saying the ongoing nature of a BBC investigation into the allegations prevented her from doing so.Ms. Abbington, who appeared in the British series “Sherlock,” cited “personal reasons” last year for leaving the dance competition during filming, but said this week that she had flagged the behavior to producers before filing an official complaint with the BBC. She said she believed that there were 50 hours of rehearsal video that could bolster her case, though they have not been made public.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Reality Show Contestant Apologizes After Eating Protected Bird in New Zealand

    A contestant on the reality show “Race to Survive: New Zealand” killed and ate a weka during filming. The contestant, who said he was hungry, has apologized for “disrespecting New Zealand.”Hunger was part of the challenge for contestants on the reality television show “Race to Survive: New Zealand.” As nine teams trekked, climbed and paddled their way through some of the country’s harshest terrain, they also had to forage and hunt for their own food.New Zealand officials have now issued warnings to the show’s producers, they said, after one contestant killed and ate a bird from a protected species during filming last October.The weka, a flightless bird known for its bold curiosity, is endemic to New Zealand and is considered vulnerable by the International Union for Conservation of Nature, which evaluates threatened species. They often roam around campsites and picnic areas and will sometimes steal crops, food and other small objects.The show, which began airing its second season on USA Network in May, follows nine pairs of adventurers, survivalists and athletes as they navigate around New Zealand’s South Island to compete for a $500,000 prize.The teams are allowed to bring only what they can carry, and the slowest to reach each camp is eliminated. They are not given food but can take detours to find food caches left for them on the island.Two contestants, Spencer Jones and Oliver Dev, were disqualified in the eighth episode. Producers appeared after they completed a leg and said that they broke a rule.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    ‘Apprentice in Wonderland’ Review: Ramin Setoodeh Dives Into Trump’s Theatrics

    APPRENTICE IN WONDERLAND: How Donald Trump and Mark Burnett Took America Through the Looking Glass, by Ramin SetoodehIn 2004, when the entertainment journalist Ramin Setoodeh was 22, Newsweek assigned him to cover a new reality show starring Donald Trump. The show’s mix of product-hawking and emotional volatility was a hit; and in the years since “The Apprentice” first aired on NBC, Setoodeh would go on to become the co-editor in chief of Variety and Trump, of course, would go on to become president — arguably in large part because American audiences bought the mirage of the successful, no-nonsense businessman that Trump played on TV.So it isn’t surprising that Setoodeh, like so many others who have done rotations in Trump’s orbit, would eventually add a volume to the ever-expanding shelf of Trump books. Setoodeh concedes that “The Apprentice” has already “been endlessly analyzed, debated, referenced and credited as a major factor” in Trump’s 2016 victory, and he promises that “Apprentice in Wonderland” will do something new: “What’s been lost in most of the conversations about the show is the show itself — not just a symbol, but a seminal moment in the history of popular culture.”This is one of those my-book-will-be-different statements that sounds blandly unobjectionable on the face of it, but then turns out not to make much sense. “The Apprentice” was “a seminal moment in the history of popular culture” precisely because its star became president. The “show itself” was, from Setoodeh’s own recounting of it, just another reality television product: addictive, ultra-processed fare that could be churned out on the cheap. Trump’s stint in reality TV has been squeezed many times over for significance. What can this book tell us that we don’t know already?Setoodeh did what he could to gather material. He interviewed Trump six times between May 2021 and November 2023, and talked to numerous people who worked for or appeared on the show. In other words, he had access. But access — especially when it comes to a 20-year-old reality show built around voluble people who crave attention — can yield only so much.Most of what sources confided to Setoodeh are variations on the many stories about “The Apprentice” that have appeared over the years. We have been repeatedly told that Trump was less decisive and articulate than the show’s editors made him out to be, and that he made vulgar comments about women. (Not to mention that he was recently found liable for sexual abuse and defamation by a jury that ordered him to pay his accuser, the writer E. Jean Carroll, $83.3 million.) One “Apprentice” contestant, Jennifer Murphy, says that Trump kissed her, but that she wasn’t offended. “I think he looked at me in a way like he does his daughter,” she tells Setoodeh. “But also, I did think he had the hots for me a little bit.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    ‘The Bachelor’ Promises True Love. So Why Does It Rarely Work Out?

    Of the 40 combined seasons of “The Bachelor” and “The Bachelorette,” only eight couples have stayed together. We spoke to former contestants and leads about roadblocks to a happy ending.The season premiere of any installment in “The Bachelor” franchise always starts the same: with the host talking directly to camera about the lead’s almost-certain path to finding lasting love. Unlike other popular reality dating shows, the franchise markets itself as a genuine chance to find love without any other incentives like cash prizes.But it’s actually not all that probable: Of the 40 combined seasons of “The Bachelor” and “The Bachelorette,” only eight couples have stayed together — not great betting odds.Morale in the franchise was low going into 2023, with no recently minted couples still together, until ABC announced a hopeful new twist. “The Golden Bachelor” pledged to aid then-72 year-old Gerry Turner make the most of a second chance at love following the death of his wife. At season’s end, he proposed to Theresa Nist in a teary finale. In January their wedding was televised on ABC. By April, they’d announced plans to divorce.That breakup felt like the last straw in believing this franchise could foster lasting love, so to look into why “The Bachelor” rarely makes good on its premise, we spoke to the former Bachelorettes Kaitlyn Bristowe and Tayshia Adams, as well as the former contestants Tyler Cameron and Melissa Rycroft about the flaws that doom the reality franchises’ lovebirds.“When you’re in that ‘Bachelor’ bubble, all you do is focus on and be brainwashed toward that person,” said Tyler Cameron, the runner-up on Hannah Brown’s “Bachelorette” season.Mark Bourdillon/ABC, via Getty ImagesThe main prize might not be the catch you thought.Many love-related reality television shows that are on the air today — think “Love Island,” “Are You the One?” or even “Bachelor in Paradise” — allow for participants to intermingle in environments specifically designed to mimic some version of real life.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Stormy Daniels Tells of Her Encounter With Trump in Tahoe

    Stormy Daniels on Tuesday told jurors her account of a sexual encounter with Donald J. Trump in 2006, an episode that ultimately resulted in the former president’s criminal trial.Despite the objections of Mr. Trump’s lawyers, Justice Juan M. Merchan ruled that it would be up to jurors to decide on the credibility of the porn actress, whose $130,000 hush-money agreement with Mr. Trump before the 2016 election is at the heart of the charges against him. Prosecutors said she would not, however, describe his genitalia, as she did in her book “Full Disclosure.”Mr. Trump denies they ever had sex.The fateful meeting of Mr. Trump and Ms. Daniels nearly 18 years ago took place at a celebrity golf tournament on the banks of Lake Tahoe in Nevada. Mr. Trump was competing there, and Ms. Daniels was working at the event to promote a porn studio, Wicked Pictures.This account is drawn from versions of her story that Ms. Daniels has told in the past. She first described her interactions with Mr. Trump in a 2011 magazine interview. The magazine, Life & Style, agreed to pay her $15,000 for her story, but she never collected because Mr. Trump’s then fixer, Michael D. Cohen — who is now expected to be one of the prosecution’s primary witnesses — had the story killed before publication.The interview was eventually published in a related publication, In Touch Weekly, in early 2018 after The Wall Street Journal revealed her hush-money deal. She described the episode again in her book, which was published later that year.Ms. Daniels has said that at the tournament she rode with Mr. Trump in a golf court while he was playing, and he later asked for her phone number and invited her to dinner.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Sprinter Vans Have Become a Staple for Celebrities at the Met Gala

    Famous actors, singers, athletes and housewives are fans of the Mercedes-Benz van, which has become a staple in streets outside events like the Met Gala.When Kendall Jenner attended the 2022 Met Gala in a Prada gown with an enormous flowing skirt, getting her to the Metropolitan Museum of Art required special transportation. A limousine would not do, nor would an SUV — walking in the dress was a challenge; sitting, impossible. The solution: Ms. Jenner would be driven, standing, in a Mercedes-Benz Sprinter van.On the way to the event, as a way to relieve her anxiety about running late, Ms. Jenner relieved herself in an ice bucket while standing in the van. “Best decision I ever made,” she said of that moment in an episode of “The Kardashians” on Hulu.The Sprinter van, a towering box on wheels with nearly six-and-a-half feet of head room, is a direct descendant of the earliest motorized caravans developed by Karl Benz in 1896. (Some 30 years later, he and Gottlieb Daimler founded the Mercedes-Benz company.) The Sprinter, first released in Europe in 1995, started being sold domestically in 2010. Last year, Mercedes-Benz unveiled an electric version.The van — which can be used to transport up to 15 passengers (or cargo) — is appreciated by automotive enthusiasts for its build quality, reliability and versatility, as well as for the thrust and longevity of the diesel engine in most versions.But other people have come to recognize the Sprinter for different reasons, among them its proximity to celebrities. The van has become a preferred mode of transportation for actors, singers, athletes and “Real Housewives,” and is now a staple in streets outside star-studded events like the Oscars and the Met Gala.Sprinter vans, like the one behind Amber Valletta, a model and actress, have become a staple in streets outside red carpet events. Neil Rasmus/BFAWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More