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      How DeSantis’s Hyper-Online 2024 Campaign Strategy Fell Flat

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      The G.O.P. contender’s campaign tried to take on Donald Trump’s online army. Now it just wants to end the meme wars.In early May, as Gov. Ron DeSantis of Florida prepared to run for president, about a dozen right-wing social media influencers gathered at his pollster’s home for cocktails and a poolside buffet.The guests all had large followings or successful podcasts and were already fans of the governor. But Mr. DeSantis’s team wanted to turn them into a battalion of on-message surrogates who could tangle with Donald J. Trump and his supporters online.For some, however, the gathering had the opposite effect, according to three attendees who spoke on the condition of anonymity because they did not want to damage their relationships with the governor or other Republican leaders.Mr. DeSantis’s advisers were defensive when asked about campaign strategy, they said, and struggled to come up with talking points beyond the vague notion of “freedom.” Some of the guests at the meeting, which has not previously been reported, left doubtful that the DeSantis camp knew what it was in for.Four months later, those worries seem more than justified. Mr. DeSantis’s hyper-online strategy, once viewed as a potential strength, quickly became a glaring weakness on the presidential trail, with a series of gaffes, unforced errors and blown opportunities, according to former staff members, influencers with ties to the campaign and right-wing commentators.Even after a recent concerted effort to reboot, the campaign has had trouble shaking off a reputation for being thin-skinned and meanspirited online, repeatedly insulting Trump supporters and alienating potential allies. Some of its most visible efforts — including videos employing a Nazi symbol and homoerotic images — have turned off donors and drawn much-needed attention away from the candidate. And, despite positioning itself as a social media-first campaign, it has been unable to halt the cascade of internet memes that belittle and ridicule Mr. DeSantis.These missteps are hardly the only source of trouble for Mr. DeSantis, who is polling in a distant second place. Like the rest of its rivals, the DeSantis campaign has often failed to land meaningful blows on Mr. Trump, who somehow only gains more support when under fire.But as surely as past presidential campaigns — such as Bernie Sanders’s and Mr. Trump’s — have become textbook cases on the power of online buzz, Mr. DeSantis’s bid now highlights a different lesson for future presidential contenders: Losing the virtual race can drag down an in-real-life campaign.“The strategy was to be a newer, better version of the culture warrior,” said Rob Stutzman, a Republican strategist. “But they did it to the exclusion of a lot of the traditional campaign messaging.”The DeSantis campaign disputed that it was hurt by its online strategy, but said it would not “re-litigate old stories.”“Our campaign is firing on all cylinders and solely focused on what lies ahead — taking it to Donald Trump and Joe Biden,” said Andrew Romeo, a campaign spokesman.Pudding FingersThe trouble began immediately. When Mr. DeSantis rolled out his campaign in a live chat on Twitter, the servers crashed, booting hundreds of thousands of people off the feed and drawing widespread ridicule.When his campaign manager at the time, Generra Peck, discussed the fiasco at a meeting the next morning, she claimed the launch was so popular it broke the internet, according to three attendees, former aides who insisted on anonymity for fear of reprisal for discussing internal operations.Each recalled being flabbergasted at the apparent disconnect: Senior staff members seemed convinced that an embarrassing disaster had somehow been a victory.Ms. Peck exercised little oversight of the campaign’s online operations, which were anchored by a team known internally as the “war room,” according to the three former aides. The team consisted of high-energy, young staffers — many just out of college — who spent their days scanning the internet for noteworthy story lines, composing posts and dreaming up memes and videos they hoped would go viral.At the helm was Christina Pushaw, Mr. DeSantis’s rapid response director. Ms. Pushaw has become well known for her extremely online approach to communications, including a scorched-earth strategy when it comes to critics and the press. As the governor’s press secretary, she frequently posted screenshots of queries from mainstream news outlets on the web rather than responding to them and once told followers to “drag” — parlance for a prolonged public shaming — an Associated Press reporter, which got her temporarily banned from Twitter.Christina Pushaw, Mr. DeSantis’s rapid response director, has become known for a scorched-earth strategy when it comes to critics and the press.Marta Lavandier/Associated PressLong before the presidential run was official, Ms. Pushaw and some others on the internet team — often posting under the handle @DeSantisWarRoom — aggressively went after critics, attacking the “legacy media” while promoting the governor’s agenda in Florida.At first, they conspicuously avoided so much as mentioning Mr. Trump, and appeared completely caught off guard when, in March, pro-Trump influencers peppered the internet with posts that amplified a rumor that Mr. DeSantis had once eaten chocolate pudding with his fingers.The governor’s campaign dismissed it as “liberal” gossip, even as supporters of Mr. Trump began chanting “pudding fingers” at campaign stops and a pro-Trump super PAC ran a television ad that used images of a hand scooping up chocolate pudding. Seven months later, #puddingfingers still circulates on social media.The episode looks like little more than childish bullying, but such moments can affect how a candidate is perceived, said Joan Donovan, a researcher at Boston University who studies disinformation and wrote a book on the role of memes in politics.The best — and perhaps only — way to counter that kind of thing is to lean into it with humor, Ms. Donovan said. “This is called meme magic: The irony is the more you try to stomp it out, the more it becomes a problem,” she said.The DeSantis campaign’s muted response signaled open season: Since then, the campaign has failed to snuff out memes mocking the governor for supposedly wiping snot on constituents, having an off-putting laugh and wearing lifts in his cowboy boots.Pink Lightning BoltsAttempts to go on the offensive proved even further off the mark. In June, the war room began creating highly stylized videos stuffed with internet jokes and offensive images that seemed crafted for a very young, very far-right audience.One video included fake images of Mr. Trump hugging and kissing Anthony S. Fauci — a dig at the former president’s pandemic response. Many conservatives were offended, calling the post dishonest and underhanded.“I was 55/45 for Trump/DeSantis,” Tim Pool, whose podcast has three million subscribers across multiple YouTube channels, wrote in response to the video. “Now I’m 0% for DeSantis.”Another video cast Mr. Trump as too supportive of L.G.B.T.Q. rights and mashed up images of transgender people, pictures of Mr. DeSantis with pink lightning bolts shooting out of his eyes and clips from the film “American Psycho.”That was followed by a video that included a symbol associated with Nazis called a Sonnenrad, with Mr. DeSantis’s face superimposed over it.A screenshot from a video posted online by the “DeSantis War Room” account over the summer. The campaign has since toned down its online videos.DeSantis War RoomAlthough many of the videos were first posted on third-party Twitter accounts, they were made in the war room, according to two former aides as well as text messages reviewed by The New York Times. Drafts of the videos were shared in a large group chat on the encrypted messaging service Signal, where other staff members could provide feedback and ideas about where and when to post them online.As public outrage grew over the Sonnenrad video, the anonymous account that posted it — called “Ron DeSantis Fancams” — was deleted. The campaign, which was in the process of laying off more than three dozen employees for financial reasons, took steps to rein in the war room, according to two former aides. And although the video was made collaboratively, a campaign aide who had retweeted it was fired.The online controversy roiled the rest of the campaign. In early August, the aerospace tycoon Robert Bigelow, who had been by far the largest contributor to Never Back Down, the pro-DeSantis super PAC, said he would halt donations, saying “extremism isn’t going to get you elected.” Money from many other key supporters of Mr. DeSantis has also dried up, including from the billionaire hedge fund manager Kenneth Griffin.Terry Sullivan, a Republican political consultant who was Senator Marco Rubio’s presidential campaign manager in 2016, said the bizarre videos amounted to a warning sign for donors that Mr. DeSantis’s campaign was chaotic, undisciplined and chasing fringe voters.“Most high-dollar donors are businesspeople,” Mr. Sullivan said. “Nobody wants to buy a burning house.”‘Counterproductive or Annoying or Both’Videos haven’t been the only problem. The campaign has struggled to build a network of influencers and surrogates that could inject Mr. DeSantis’s message into online conversations and podcasts dominated by supporters of Mr. Trump.Mr. DeSantis had won over many of those voices in his re-election campaign last year. But repeated attempts at courting additional influencers for his presidential campaign — including the poolside dinner in Tallahassee — fell flat.Benny Johnson, a former journalist with nearly two million followers on X, Twitter’s new name, resisted overtures from the DeSantis team, remaining a vocal Trump supporter. Chaya Raichik, whose Libs of TikTok account has 2.6 million followers, was at the Tallahassee dinner, according to two attendees, but has remained neutral.Neither Mr. Johnson nor Ms. Raichik responded to requests for comment. Other influencers said they were repelled by the combative, juvenile tenor of the campaign and unwilling to abandon Mr. Trump, who seemed to be only gaining momentum with each passing week.“It feels like the campaign has been reduced to little more than bickering with the Trump camp,” said Mike Davis, a conservative lawyer with a large social media following. He said the campaign had reached out to him about being a surrogate, but he declined and has since been turned off by its aggressive tactics online.“Its tactics are either counterproductive or annoying or both,” he said.Mike Davis, a conservative lawyer with a large social media following, says he was turned off by the DeSantis campaign’s tactics.Tom Williams/CQ Roll Call, via Getty ImagesThe existing network of DeSantis influencers has presented challenges for the campaign. Online surrogates for Mr. DeSantis have repeatedly parroted, word for word, the talking points emailed to them each day by the campaign, undermining the effort to project an image of widespread — and organic — support.Last month, for example, three different accounts almost simultaneously posted about Mr. Trump getting booed at a college football game in Iowa. Bill Mitchell, a DeSantis supporter with a large following on X, said the identical posts were coincidental.“I talk with all of the team members when necessary but other than the daily emails get no specific direction,” he said. Ending the Meme WarsThe campaign has lately tried to switch course. Under the direction of James Uthmeier, who replaced Ms. Peck as campaign manager in August, the campaign has shifted to a more traditional online strategy.“I should have been born in another generation,” said Mr. Uthmeier, 35, in an interview. “I don’t even really know what meme wars are.”Recently, the campaign has more closely aligned its online messaging with the real-world rhetoric Mr. DeSantis delivers on the stump. It has installed new oversight over its social media team and more closely reviews posts from the DeSantis War Room account, according to a person familiar with the campaign. It also has dialed down the often combative tone set by many of its influencers and staff members and scaled back its production of edgy videos, dumping lightning-bolt eyes for more traditional fare.A video released this week, for example, used clips of television interviews to suggest that Nikki Haley, who has been challenging Mr. DeSantis for second place in Republican polls, had reversed course on whether to allow Palestinian refugees into the United States.“For a while, they struck me as being more interested in winning the daily Twitter fight than in winning the overall political campaign,” said Erick Erickson, an influential conservative radio host. But now, he said, Mr. DeSantis finally seemed to be running for “president of the United States and not the president of Twitter.”Rebecca Davis O’Brien More

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      DeSantis Says He Would Cancel Student Visas of Hamas Sympathizers

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      At a G.O.P. candidate showcase in Iowa, Gov. Ron DeSantis of Florida and his rivals repeatedly sought to one-up one another on support for Israel.In a competition of hawkish messages on Israel, Ron DeSantis pledged on Friday night to revoke the student visas of Hamas sympathizers if elected president, while Tim Scott said he would withhold Pell grants from universities that failed to stamp out antisemitism.At an Iowa showcase featuring most of the top Republican presidential contenders, the Florida governor and the South Carolina senator engaged in one-upmanship about who would best support Israel, America’s closest Middle East ally.With their focus on students and academic institutions, they repackaged a traditional line of attack for Republicans: that liberal college campuses foster “woke” extremism, which they said was now taking the form of anti-Israel expressions.“You see students demonstrating in our country in favor of Hamas,” Mr. DeSantis said. “Remember, some of them are foreigners.”Mr. DeSantis then warned that if he became president, “I’m canceling your visa and I’m sending you home.”His remarks, during a tailgate at a construction plant in Iowa City, echoed recent talking points of former President Donald J. Trump, the G.O.P. front-runner, and Senator Marco Rubio of Florida, who sent a letter to Secretary of State Antony J. Blinken this week urging him to rescind the visas of “Hamas sympathizers.”Mr. Trump, who did not attend the event, had issued a similar pledge to expel student sympathizers of Hamas.Tim Scott, a South Carolina senator, said he had sponsored a bill to deny Pell grants to colleges that failed to stamp out antisemitism.Jordan Gale for The New York TimesMr. Scott, who has been polling in the low single digits, said that he had already sponsored a bill — which he would sign if elected president — that would deny Pell grants to colleges and universities that shirk responsibility for condemning support for terrorist groups.By their inaction, he said, they were sending a message that “it’s OK to be anti-Israel.” He continued, “I say no.”At a town hall earlier on Friday in Cedar Rapids, Nikki Haley, a former ambassador to the United Nations under Mr. Trump, delivered a similar warning and accused some colleges and universities of promoting violence.“We have got to start connecting their government funding with how they manage hate,” she said. “Because when you do that, you are threatening someone’s life when you do that. That’s not freedom of speech.”Nikki Haley, a former South Carolina governor and ambassador to the United Nations under Mr. Trump, said Israel should wipe out Hamas.Jordan Gale for The New York TimesMs. Haley, who has been sparring with Mr. DeSantis over the Israel-Hamas conflict as she threatens to eclipse him in some polls, also spoke at the showcase on Friday night. The event was hosted by Representative Mariannette Miller-Meeks, a Republican from a competitive district in Iowa. The state holds its first-in-the-nation presidential caucus in mid-January.At the event, Ms. Haley called for Israel to wipe out Hamas, a militant group backed by Iran.“Stop acting like it’s Sept. 10,” she said.But Vivek Ramaswamy, the biotech entrepreneur, struck a contrast with his G.O.P. rivals, calling for restraint toward an imminent ground invasion by Israel in Gaza. He said that Israel should heed the lessons of the U.S. wars in Afghanistan and Iraq after the Sept. 11, 2001, terrorist attacks.“To what end?” he said.Mr. Scott took the opposite view.”I am sick and tired of people saying to Israel, ‘Settle down,’” he said.Jazmine Ulloa More

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      DeSantis-Haley Rivalry Heats Up, With Attacks Focused on Israel

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      As they vie to be the race’s Trump alternative, the two Republican rivals have been trading barbs, zeroing in on each other’s response to the Israel-Hamas conflict.Once distant rivals in the 2024 presidential race, Ron DeSantis and Nikki Haley are now locked in a heated battle to become the most viable Republican alternative to former President Donald J. Trump, seizing on the Israel-Hamas conflict to hurl broadsides at each other.In a flurry of mailers, online posts and media appearances this week, Mr. DeSantis, the governor of Florida, and Ms. Haley, the former governor of South Carolina and a United Nations ambassador under Mr. Trump, have feuded over their positions on U.S. humanitarian aid and accepting refugees as Israel prepares to invade Gaza.A super PAC backing Mr. DeSantis ran the first attack ad of the cycle this week, contrasting his tough talk on the issue with remarks from Ms. Haley urging empathy for the civilians thrust into the middle of the conflict. Mr. DeSantis himself has portrayed Ms. Haley as saying that Gazan refugees should be resettled in the United States, which she has not done.Ms. Haley’s campaign in turn has responded by blasting Mr. DeSantis for falsely describing her comments, firmly reiterating her opposition to resettling Gazan refugees in the United States and pointing to her rejection of displaced people from the Syrian civil war during the Obama administration. A super PAC backing Ms. Haley has rushed to cast Mr. DeSantis as desperate and bleeding donors.It is all part of a clash that has also been escalating behind the scenes, as the two camps have ramped up their pitches to top donors and endorsers. With less than 100 days before the Iowa caucuses, both sides know they are running out of time to consolidate support in a crowded race that has largely been dominated by Mr. Trump.“We are three months away from caucus,” Ms. Haley told voters on Friday at a town hall in Cedar Rapids, Iowa, where she did not name Mr. DeSantis. “We can do this — without question.”Until recently, Ms. Haley had mostly been ignored by her rivals in the 2024 presidential race. But after two strong debate performances, Ms. Haley is heading into the third debate with a boost of momentum. In polls of the early voting states New Hampshire and South Carolina, she has surpassed Mr. DeSantis as the runner-up to Mr. Trump. And according to her campaign, she entered October with significantly more cash on hand that can be spent on the 2024 primary — $9.1 million to his roughly $5 million — even as he out-raised her overall.Who Has Qualified for the Third G.O.P. Debate?Just three candidates appear to have qualified so far for the third Republican debate on Nov. 8. Donald J. Trump is not likely to participate.With that upward climb, she has come under more scrutiny. After the second debate last month, the former president attacked her as a “birdbrain” on social media, and Ms. Haley accused his campaign of sending a birdcage and birdseed to her hotel.Though Mr. DeSantis has drawn attacks from his rivals on the debate stage — including some from Ms. Haley — he has largely avoided initiating heated exchanges, a stance in keeping with his long-running insistence that the primary is a two-candidate contest between him and Mr. Trump. But Ms. Haley’s surge — and her decision to focus her fire on the Florida governor — have clearly forced the DeSantis campaign and its allies to recalculate.Mr. DeSantis’s super PAC, Never Back Down, reported spending nearly $1 million against Ms. Haley this week, after devoting just $29,000 to anti-Haley messaging during the first half of the year.The recent exchanges were spurred by dueling television appearances over the weekend on the deepening humanitarian crisis in Gaza. Last week, Mr. DeSantis doubled down on his opposition to helping some of the nearly one million people contending with shortages of food, clean water and shelter in the region. He described the culture in the Gaza Strip as “toxic” and argued that the people of Gaza “teach kids to hate Jews.” Ms. Haley pushed back against this view, saying that large percentages of Palestinians did not support Hamas and that “America has always been sympathetic to the fact that you can separate civilians from terrorists.” (Polling in Gaza supports Ms. Haley’s claim.)But in an interview on Fox News on Tuesday, Mr. DeSantis cast her words as evidence that she supported allowing refugees from Gaza to come to the United States. The Never Back Down ad from this week spliced the clips from Ms. Haley with comments from Mr. DeSantis criticizing her in an NBC interview. “She’s trying to be politically correct,” he says in the ad. “She’s trying to please the media and people on the left.”Ms. Haley’s campaign has countered with several emails to supporters and the news media, citing fact checkers who have found that Mr. DeSantis got her statements wrong and rejecting what her campaign officials have described as Mr. DeSantis’s consistent mischaracterizations of her statements and her record.Spokespeople for both Mr. DeSantis’s campaign and Never Back Down maintain that their critiques of Ms. Haley are accurate.As governor, Ms. Haley at times voiced the need for the United States to be a welcoming nation for immigrants and refugees. In 2015, she supported the efforts of faith groups to resettle people in South Carolina. But Ms. Haley took an aggressive stance against resettling Syrians in her state after the terror attacks in Paris that same year, citing gaps in intelligence that could make the vetting process difficult.Now, under fire from Mr. DeSantis, her campaign has underscored her hard-line track record as governor on immigration policies and portrayed her as nothing but staunchly opposed to taking in people from the Middle East. “The truth is, Haley has always opposed settling Middle East refugees in America, believing that Arab countries in the region should absorb them,” read one email to reporters.The disputes highlight how even as Republicans remain divided on other features of Mr. Trump’s isolationist “America First” agenda, they have unified behind its hard-line approach to immigration and the nation’s borders, with Mr. DeSantis and Ms. Haley largely aligned in their calls to keep out refugees from the conflict zone.It is widely seen as unlikely that Gazan refugees will be headed for the United States anytime soon. Still, at a DeSantis campaign event in South Carolina on Thursday, the crowd applauded when Mr. DeSantis pledged that as president, he would accept “zero” people from Gaza, adding that he opposed “importing the pathologies of the Middle East to our country.” He also said that any American aid sent to Gaza would end up in the hands of Hamas.Rick McConnell, a 70-year-old Air Force veteran who heard Mr. DeSantis speak, said he understood that Gazans needed food, water and medical supplies. But Mr. McConnell said that Iran — which he believed was responsible for Hamas’s brutal attacks — should provide that aid.“Why can’t they help them?” Mr. McConnell said. “We have veterans sleeping on the streets — our veterans.”The concerns were echoed at Ms. Haley’s events. “If you are living in Gaza, I don’t think you love America or are Christian,” said Corrine Rothchild, 69, a retired elementary school teacher who was still weighing her vote between Ms. Haley and Mr. DeSantis.Mr. DeSantis, who served on the Foreign Affairs Committee during his time in the House of Representatives, has sought to distinguish himself on foreign policy, pointing to restrictions he signed in Florida that banned land purchases by many Chinese nationals and calling for the use of military force against Mexican drug cartels. In the last week, he also has used state funds to charter flights that have brought home hundreds of Americans stranded in Israel.Ms. Haley also has sought to make her foreign policy credentials, her hawkish stances on China and her staunch support of Israel central to her campaign. As Mr. Trump’s United Nations ambassador, Ms. Haley forcefully spoke out in support of his formal recognition of Jerusalem as the capital of Israel, as well as his decision to cut American funding to Palestinian refugees.The two have sparred on foreign policy before. She has criticized Mr. DeSantis for his support of Senator Tommy Tuberville of Alabama and his hold on military nominations over a policy that covers the travel expenses of service members who seek reproductive health care services, including abortions, in other states. She also attacked Mr. DeSantis’s stance on the war in Ukraine, which he called a “territorial dispute” that was not central to U.S. interests — a characterization he later walked back.In recent days, both have also turned their scorn on Mr. Trump for remarks that he made after the Hamas attack criticizing Prime Minister Benjamin Netanyahu of Israel and referring to Hezbollah, the Iran-backed militant group, as “very smart.” Mr. Trump has since retreated from his comments. He, too, has pledged to reject refugees from Gaza. More

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      What the Republican Votes Against Jim Jordan Mean

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      “Is this a crack in the MAGA armor?” a reader asks.To the Editor:Re “Jordan Loses Secret Ballot to Remain G.O.P. Nominee for Speaker” (nytimes.com, Oct. 20):Although Representative Jim Jordan does not have the reputation for being a consensus builder, it appears, with his losing yet another vote to become House speaker, he has fostered a coalition against himself that combines experienced legislators, principled conservatives and what passes these days for moderate Republicans, especially those representing congressional districts that President Biden won in 2020.But what may well be the glue holding these factions together is the prospect of the tone of a Jordan speakership. Reports of intimidating phone-call campaigns to congressional offices, as well as threats of primary challenges directed at those Republicans withholding their votes from Mr. Jordan, may have solidified the opposition to him.Opposite of what his allies intended, these efforts in defense of Mr. Jordan may have triggered fears of the hard-edge tactics that could become common in a Jordan speakership. Mr. Jordan appears to be the victim of what amounts to a political autoimmune response from a decisive part of the House body.Chuck CutoloWestbury, N.Y.The writer formerly worked on Capitol Hill, including as legislative director for Senator Carl Levin, Democrat of Michigan.To the Editor:I cannot help but to think (optimistically) that the failure of Jim Jordan’s speaker bid is a proxy for the 2024 presidential election.It appears that a small, but growing, number of Republican representatives have finally discovered their backbones and are rejecting election denial and insurrection promotion as anti-democracy ideas. Further, they are no longer succumbing to threats and blackmail from within their ranks. Finally, they seem to be seeking leaders with integrity.Is this a crack in the MAGA armor? Are we getting back to the real business of our elected officials? Is the nightmare nearly over? We can only hope.Steve SaxtonMinneapolisTo the Editor:Re “Finger-Pointing and Vocal Jabs, but No Speaker” (front page, Oct. 20):The Times has it exactly backward when it refers to the 22 Republican members of Congress who opposed Jim Jordan’s candidacy for speaker of the House in Wednesday’s vote as “mainstream” Republicans.The 199 Republican members of Congress who voted for Mr. Jordan, a man whom former Speaker John Boehner described as a “legislative terrorist,” represent the G.O.P. mainstream. The 22 who opposed Mr. Jordan are the outliers.In today’s G.O.P., the radical and the reactionary have become the mainstream.Richard KaveshNyack, N.Y. More

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      DeSantis Campaign Offloads Costs for Private Flights to Super PAC

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      The Florida governor’s campaign, facing a cash crunch, has found a way to offload the steep costs of private air travel. Campaign finance experts say the arrangement could test the limits of the law.Short on cash, Gov. Ron DeSantis’s presidential campaign has found an unusual way to pay for his habit of flying in private planes: passing the cost to the better-funded super PAC that is increasingly intertwined with his operation.The practice, described by three people who spoke about the arrangement on the condition of anonymity, appears to have cut the campaign’s travel bills by hundreds of thousands of dollars in September alone. It could test the limits of campaign finance laws, experts said.“This is old news, and it’s entirely appropriate for N.B.D. to be covering the costs of their events,” said Andrew Romeo, a spokesman for the DeSantis campaign, using shorthand for the super PAC, Never Back Down. “The campaign is firing on all cylinders, and as we see a considerable uptick in fund-raising, we are continuing to identify cost savings, run an efficient operation, and focus resources on Iowa and the early states.”Asked on Friday about the flights as he visited a Veterans of Foreign Wars post in Murrells Inlet, S.C., Mr. DeSantis said, “Everything is checked by lawyers,” adding, “I don’t move without lawyers signing off.”Never Back Down pays for Mr. DeSantis’s travel only on days when the events he is attending are hosted solely by the group, the people familiar with the arrangement said. The super PAC now hosts many of his events in early primary states.A representative for Never Back Down declined to comment on the arrangement.Federal candidates can appear as “featured guests” of super PACs, but whether a super PAC can also pay for transportation is less clear cut. Super PACs are not allowed to coordinate with campaigns, and campaign finance experts say that Mr. DeSantis’s arrangement — in which he is campaigning for president as a guest of a super PAC — could test that rule.“I think what DeSantis is currently doing is an abuse of this law to benefit his candidacy — paid for by his super PAC and its special-interest donors,” said Saurav Ghosh, a former Federal Election Commission lawyer and the director of federal campaign finance reform for the Campaign Legal Center.The Campaign Legal Center filed an ethics complaint in July with Florida officials against Mr. DeSantis for failing to disclose gifts of plane travel — made before he formally declared his candidacy for president — that was arranged by a nonprofit group, an arrangement described by The New York Times in May.Aside from comfort, private air travel can be a tremendous help to candidates as they move quickly from state to state in the thick of primary season. Many of the other Republican presidential candidates have often flown commercial, including Nikki Haley, the former governor of South Carolina, who has taken jabs at Mr. DeSantis for his well-known preference for flying private.The travel expenses for Mr. DeSantis’s campaign have previously drawn scrutiny.In July, his campaign’s first report showed that he had spent $179,000 on chartered planes, as well as $483,000 to a limited liability company for “travel.” Never Back Down paid that same company $343,000 in June.In August, The Washington Post reported that Never Back Down and the campaign had become joint investors in a private transportation management company that provided lower-cost airplane rental leases for Mr. DeSantis, citing people familiar with the deal. The Post reported that Mr. DeSantis had used planes from the company in July; in its October filing, the campaign lists the last payment to the company, Empyreal Jets, as $41,433 on August 10.A shrinking campaignCampaign finance filings show just how much Mr. DeSantis’s campaign has transformed since late July, when sagging poll numbers and astronomical spending forced him to pare back his operation and reboot his bid for the White House.Mr. DeSantis, who has served as Florida’s governor since 2019, began his run for president in May campaigning as a front-runner, with money to burn. With a large entourage in tow, he traveled to big venues, delivering his stump speech in highly stage-managed appearances; he kept the news media at arm’s length and spent millions on consultants.In July, records show, the campaign spent $5.5 million. Bills that month included nearly $1 million for travel, including hundreds of thousands to jet rental companies; $1.8 million to consultants specializing in areas like survey research, media and fund-raising; and $828,000 in payroll expenses.Then came the financial report for the second quarter of 2023, which revealed an unsustainable level of spending. At the end of July, Mr. DeSantis cut more than a third of his staff, hired a new campaign manager and handed over most of his event planning to Never Back Down, which was already managing operations traditionally handled by a campaign, like field work.By the end of September, he was running like an insurgent: leaner, more accessible and much less expensive.The campaign spent 75 percent less in September than it did in July, the records show, even as Mr. DeSantis toured Iowa, traveled to New York and Texas for donor events, and delivered speeches in California and Washington, D.C. Travel costs plummeted to $130,000 in September from about $1 million in both July and August.The campaign’s top expenses in September were relatively modest: $100,000 for media placement, $70,000 for postage, $70,000 for digital fund-raising consulting. Payroll costs fell to $532,000.The downsizing was in part strategic, Mr. DeSantis’s campaign and his surrogates have said, positioning him as a nimbler, scrappier presence on the trail. They say it has been a success, allowing Mr. DeSantis to engage with voters directly and saving campaign funds.Lingering cash problemsBut Mr. DeSantis’s financial situation remains strained. Averaged over the entire quarter, the campaign spent 99 cents of every dollar it brought in, a worrisome burn rate. The campaign entered October with only $5 million in cash on hand for the primary election, and $1 million in debts, which appear to be unpaid bills.His fund-raising from July through September declined by about 25 percent from the previous quarter.More than 80 percent of all the money Mr. DeSantis’s campaign has raised since entering the race in May has come from people who have given more than $200, and at least two-thirds came from people who have given at least the maximum $3,300 allowed for the primary, a greater share than any other Republican candidate, the filings show.This is a sign of enthusiasm for Mr. DeSantis among large donors, but it suggests a weakness among smaller donors. While it is impossible to say how many individual small donors he has — his campaign has an arrangement that prevents the disclosure of donors of less than $200 in official records — such donors are critical to the long-term success of a campaign, since they can be tapped for repeated contributions, and can be an indicator of broader enthusiasm for a candidate.The campaign’s Oct. 15 filing does not provide a full picture of its financial health. Some of the campaign’s expenses may not have appeared, because campaigns sometimes defer paying bills until after the quarter is over.And some larger expenses have been shifted over to Never Back Down, which for months has been acting as a shadow campaign operation. In July, the campaign said Mr. DeSantis would shift focus to smaller, intimate events, and would rely on invitations from outside organizations rather than hosting events itself.Shifting the strategyMr. DeSantis is now running the type of campaign befitting a candidate low on cash, who is trailing the front-runner, Donald J. Trump, in national polls by more than 40 percentage points, and has lost ground to other candidates who are raising — and saving — money faster.In Iowa this month, after a full day of campaigning, Mr. DeSantis stopped at a small diner in Fort Madison to meet a group of roughly two dozen voters, patiently taking their questions in an impromptu question-and-answer session outside.In New Hampshire, he gabbed with clusters of voters at gas stations and convenience stores in the state’s remote North Country. It was a shoestring approach that felt worlds removed from a campaign that spent hundreds of thousands of dollars in May to court donors at the Four Seasons in Miami.Mr. DeSantis has also significantly adjusted his press strategy, becoming a constant presence in the mainstream news media and regularly taking questions in person from reporters.His newfound accessibility has earned him reams of free media, even if it means he now must take tougher questions.Some questions, though, can be deferred — like details about who is covering his flights. His campaign, the super PAC and other committees supporting him do not have to file financial reports again until Jan. 31, after the first nominating contests in Iowa and New Hampshire.Rachel Shorey More

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      The Deep Roots of Republican Dysfunction

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      The collapse of the House Republican majority into chaos is the clearest possible evidence that the party is off the rails.Of course, the Republican Party has been off the rails for a while before now. This was true in 2010, when Tea Party extremists swept through the party’s ranks, defeating more moderate Republicans — and pretty much any other Republican with an interest in the actual work of government — and establishing a beachhead for radical obstructionism. It was true in 2012, when many Republican voters went wild for the likes of Michele Bachmann, Herman Cain and Newt Gingrich in the party’s presidential primary, before settling on the more conventionally presidential Mitt Romney. But even then, Romney reached out to Donald Trump — famous, politically speaking, for his “birther” crusade against President Barack Obama — for his blessing, yet another sign that the Republican Party was not on track.The truth of the Republican Party’s deep dysfunction was obvious in 2013, when congressional Republicans shut down the government in a quixotic drive to repeal the Affordable Care Act, and it was obvious in 2016, when Republican voters nominated Trump for president. Everything that has followed, from the rise of influencer-extremist politicians like Representative Lauren Boebert to the party’s complicity in insurrectionist violence, has been a steady escalation from one transgression to another.The Republican Party is so broken that at this point, its congressional wing cannot function. The result is that this period is now the longest the House of Representatives has been in session without a speaker. And as Republican voters gear up to nominate Trump a third time for president, the rest of the party is not far behind. The only question to ask, and answer, is why.One popular answer is Donald Trump who, in this view, is directly responsible for the downward spiral of dysfunction and deviancy that defines today’s Republican Party. It’s his success as a demagogue and showman that set the stage for the worst of the behavior we’ve seen from elected Republicans.The problem, as I’ve already noted, is that most of what we identify as Republican dysfunction was already evident in the years before Trump came on the scene as a major figure in conservative politics. Even Trump’s contempt for the legitimacy of his political opponents, to the point of rejecting the outcome of a free and fair election, has clear antecedents in conservative agitation over so-called voter fraud, including efforts to raise barriers to voting for rival constituencies.Another popular answer is that we’re seeing the fruits of polarization in American political life. And it is true that within both parties, there’s been a marked and meaningful move away from the center and toward each side’s respective flank. But while the Democratic Party is, in many respects, more liberal than it has ever been, it’s also not nearly as ideologically uniform as the Republican Party. Nor does a rigid, doctrinaire liberalism serve as a litmus test among Democratic voters in Democratic Party primaries outside of a small handful of congressional districts.Joe Biden, for example, is the paradigmatic moderate Democrat and, currently, the president of the United States and leader of the Democratic Party, with ample support across the party establishment. And in Congress, there’s no liberal equivalent to the House Freedom Caucus: no group of nihilistic, obstruction-minded left-wing lawmakers. When Democrats were in the majority, the Congressional Progressive Caucus was a reliable partner of President Biden’s and a constructive force in the making of legislation. If the issue is polarization, then it seems to be driving only one of our two parties toward the abyss.Helpfully, the extent to which the Democratic Party still operates as a normal American political party can shed light on how and why the Republican Party doesn’t. Take the overall strength of Democratic moderates, who hold the levers of power within the national party. One important reason for this fact is the heterogeneity of the Democratic coalition. To piece together a majority in the Electoral College, or to gain control of the House or Senate, Democrats have to win or make inroads with a cross-section of the American public: young people, affluent suburbanites, Black, Hispanic and Asian Americans voters, as well as a sizable percentage of the white working class. To lose ground with any one of these groups is to risk defeat, whether it’s in the race for president or an off-year election for governor.A broad coalition also means a broad set of interests and demands, some of which are in tension with one another. This has at least two major implications for the internal workings of the Democratic Party. First, it makes for a kind of brokerage politics in which the most powerful Democratic politicians are often those who can best appeal to and manage the various groups and interests that make up the Democratic coalition. And second, it gives the Democratic Party a certain amount of self-regulation. Move too far in the direction of one group or one interest, and you may lose support among the others.If you take the internal dynamics of the Democratic Party and invert them, you get something like those within the Republican Party.Consider the demographics of the Republican coalition. A majority of all voters in both parties are white Americans. But where the Democratic Party electorate was 61 percent white in the 2020 presidential election, the Republican one was 86 percent, according to the Pew Research Center. Similarly, there is much less religious diversity among Republicans — more than a third of Republicans voters in 2020 were white evangelical Protestants — than there is among Democrats. And while we tend to think of Democrats as entirely urban and suburban, the proportion of rural voters in the Democratic Party as a whole is actually greater than the proportion of urban voters in the Republican Party. There is, in other words, less geographic diversity among Republicans as well.Most important, where nearly half of Democrats identify themselves as either “moderate” or “conservative” — compared with the half that call themselves “liberal” — nearly three-quarters of Republicans identify themselves as “conservative,” with just a handful of self-proclaimed moderates and a smattering of liberals, according to Gallup. This wasn’t always true. In 1994, around 33 percent of Republicans called themselves “moderate” and 58 percent said they were “conservative.” There were even, at 8 percent, a few Republican liberals. Now the Republican Party is almost uniformly conservative. Moderate Democrats can still win national office or hold national leadership. Moderate Republicans cannot. Outside a handful of environments, found in largely Democratic states like Maryland and Massachusetts, moderate Republican politicians are virtually extinct.But more than the number of conservatives is the character of the conservatism that dominates the Republican Party. It is, thanks to a set of social and political transformations dating back to the 1960s, a highly ideological and at times reactionary conservatism, with little tolerance for disagreement or dissent. The Democratic Party is a broad coalition geared toward a set of policies — aimed at either regulating or tempering the capitalist economy or promoting the inclusion of various groups in national life. The Republican Party exists almost entirely for the promotion of a distinct and doctrinaire ideology of hierarchy and anti-government retrenchment.There have always been ideological movements within American political parties. The Republican Party was formed, in part, by adherents to one of the most important ideological movements of the 19th century — antislavery. But, as the historian Geoffrey Kabaservice has observed, “The conversion of one of America’s two major parties into an ideological vehicle” is a “phenomenon without precedent in American history.”It is the absence of any other aim but the promotion of conservative ideology — by any means necessary, up to and including the destruction of democratic institutions and the imposition of minority rule — that makes this particular permutation of the Republican Party unique. It helps explain, in turn, the dysfunction of the past decade. If the goal is to promote conservative ideology, then what matters for Republican politicians is how well they adhere to and promote conservatism. The key issue for conservative voters and conservative media isn’t whether a Republican politician can pass legislation or manage a government or bridge political divides; the key question is whether a Republican politician is sufficiently committed to the ideology, whatever that means in the moment. And if conservatism means aggrieving your enemies, then the obvious choice for the nation’s highest office is the man who hates the most, regardless of what he believes.The demographic homogeneity of the Republican Party means that there isn’t much internal pushback to this ideological crusade — nothing to temper the instincts of politicians who would rather shut down the government than accept that a majority of Congress passed a law over their objections, or who would threaten the global economy to get spending cuts they could never win at the ballot box.Worse, because the institutions of American democracy give a significant advantage to the current Republican coalition, there’s also no external force pushing Republican politicians away from their most rigid extremes. Just the opposite: There is a whole infrastructure of ideologically motivated money and media that works to push Republican voters and politicians farther to the right.It is not simply that the Republican Party has politicians like Jim Jordan and Matt Gaetz and Marjorie Taylor Greene. It’s that the Republican Party is practically engineered to produce politicians like Jim Jordan and Matt Gaetz and Marjorie Taylor Greene. And there’s no brake — no emergency off-switch — that might slow or stop the car. The one thing that might get the Republican Party back on the rails is a major and unanticipated shift in the structure of American politics that forces it to adapt to new voters, new constituencies and new conditions.It’s hard to imagine what that might be. It can’t come soon enough.The Times is committed to publishing a diversity of letters to the editor. We’d like to hear what you think about this or any of our articles. Here are some tips. And here’s our email: letters@nytimes.com.Follow The New York Times Opinion section on Facebook, Twitter (@NYTopinion) and Instagram. More

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      Haley, DeSantis, Christie: 11 Trump Voters Discuss

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      What’s making you lean toward Trump? What’s making you leantoward Trump? “I felt safer.” Amy, 51, white, S.C. “He unbalanced a corrupt system.” Cristian, 35, multiracial, Nev. “Business background.” Carol, 69, white, Iowa There may still be a contest for the Republican presidential nomination underway — the Iowa caucuses aren’t until Jan. 15 — but […] More

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      In New Book, Romney Unloads on Fellow Republicans

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      The senator from Utah and 2012 presidential nominee is openly critical of the direction of his party. Here are some of his views on his colleagues and peers, past and present.Even before Senator Mitt Romney of Utah announced he would not seek re-election next year, he made no secret of his disapproval of the direction of the Republican Party and former President Donald J. Trump’s grip on it.But in a new, deeply reported biography, “Romney: A Reckoning,” set to be released next week, Mr. Romney goes beyond his broad disdain for the party and gives his unvarnished opinion of some of his fellow Republicans.In interviews with the book’s author, McKay Coppins, Mr. Romney, who was the Republican presidential nominee in 2012, offers frank appraisals that are rare in Washington.Such tell-all, insider books often foster a practice known as the “Washington read,” in which boldfaced names immediately flip through the index to find out what damaging assessments may come to haunt them.Here is a selection of what Mr. Romney’s peers and colleagues, past and present, might find.Christie, ChrisMr. Romney’s advisers in 2012 suggested that he consider Chris Christie, then the governor of New Jersey, as a running mate, according to the book.But Mr. Romney had reservations about Mr. Christie’s “prima donna tendencies,” and worried that the governor was not “up to the physical demands” of being on the ticket and was plagued by “barely buried” scandals, Mr. Coppin writes.The two also came into conflict in 2016 after Mr. Christie became one of the first establishment Republicans to back Mr. Trump.“I believe your endorsement of him severely diminishes you morally,” Mr. Romney wrote in an email. He added: “You must withdraw that support to preserve your integrity and character.”Evaluating Mr. Christie’s 2024 campaign, Mr. Romney labels him “another bridge-and-tunnel loudmouth” like Mr. Trump, saying it would be “a hoot” to watch the two of them spar on the debate stage.Cruz, TedMr. Romney called Senator Ted Cruz of Texas “scary” and “a demagogue” in his journal, and in an email assessing political candidates in 2016, he said Mr. Cruz was “frightening.”He was also bluntly critical of Mr. Cruz’s role in Mr. Trump’s efforts to overturn the results of the 2020 presidential election, including his perpetuating Mr. Trump’s baseless claims of voter fraud.Mr. Romney said that he believed Mr. Cruz and Senator Josh Hawley of Missouri, another objector, were too smart to believe what they were saying.“They were making a calculation that put politics above the interests of liberal democracy and the Constitution,” Mr. Romney said.DeSantis, RonOf all of the would-be challengers to Mr. Trump, Mr. Romney seemed to have the most to say about Gov. Ron DeSantis of Florida, who was viewed early on as having the best shot at challenging Mr. Trump for the nomination.Mr. Romney’s views on the governor were decidedly mixed, according to the book.“Mr. Romney wanted to like the governor,” Mr. Coppins writes. The senator said that it was a “no-brainer” to support Mr. DeSantis if it meant keeping Mr. Trump out of the White House.Yet Mr. Romney appeared to have reservations. He worried that Mr. DeSantis shared “odious qualities” with Mr. Trump, pointing to his penchant for stoking the culture wars and his fight with the Walt Disney Company.And Mr. Romney appeared to have objections to the Florida governor on a more personal level.“There’s just no warmth at all,” Mr. Romney said. He added that when Mr. DeSantis posed for photos with Iowa voters, “he looks like he’s got a toothache.”Even his appraisal of Mr. DeSantis’s positive qualities came with a backhanded sting.“He’s much smarter than Trump,” Mr. Romney said. But, he added, “there’s a peril to having someone who’s smart and pulling in a direction that’s dangerous.”Gingrich, NewtWhile Mr. Romney was running unsuccessfully for Senate in Massachusetts in 1994, Mr. Gingrich, a hard-line conservative who would become House speaker, was rising to prominence.Mr. Romney recalls thinking, according to the book, that Mr. Gingrich “came across as a smug know-it-all; smarmy and too pleased with himself and not a great face for our party.”Two decades later, when the two were competing against each other in the Republican presidential primary, Mr. Romney was no more impressed.Mr. Coppins writes that Mr. Romney saw Mr. Gingrich as “a ridiculous blowhard who babbled about America building colonies on the moon.” He also had moral objections to Mr. Gingrich’s admitted adultery.In his journal, Mr. Romney wrote that his wife, Ann, thought that Mr. Gingrich was “a megalomaniac, seriously needing psychiatric attention.”McConnell, MitchAs he does with many other Republicans in the book, Mr. Romney hammers Senator Mitch McConnell of Kentucky, the Republican leader, over what he sees as a gap between his public and private statements relating to Mr. Trump.Mr. Coppins writes that Mr. Romney questioned “which version of McConnell was more authentic: the one who did Trump’s bidding in public, or the one who excoriated him in their private conversations.”Still, Mr. Romney seems to have respect for Mr. McConnell. In January 2021, he said, he believed Mr. McConnell had been “indulgent of Trump’s deranged behavior over the last four years, but he’s not crazy.”Pence, MikeMr. Romney makes his disdain for the former vice president abundantly clear, calling him “a lap dog to Trump for four years.”He seems particularly appalled by what he viewed as Mr. Pence’s willingness to compromise his own moral views, or contort them, to be a loyal foot soldier to Mr. Trump.“No one had been more loyal, more willing to smile when he saw absurdities, more willing to ascribe God’s will to things that were ungodly, than Mike Pence,” Mr. Romney told Mr. Coppins.Perry, RickMr. Romney described Mr. Perry, the former Texas governor who was a rival for the 2012 Republican nomination, as a “dimwit,” Mr. Coppins writes.In his journal, Mr. Romney wrote of Mr. Perry that “Republicans must realize that we must have someone who can complete a sentence.”In 2016, when Mr. Perry ran a short-lived campaign for president, Mr. Romney said that the Texan’s “prima donna, low-IQ personality” was a non-starter.Santorum, RickThe former senator from Pennsylvania, who also ran against Mr. Romney in 2012, was “sanctimonious, severe and strange,” in Mr. Romney’s assessment.At one point during the 2012 campaign, Mr. Romney finds himself irked by his rival’s “apparently bottomless self-interest,” Mr. Coppin writes.In his journal, Mr. Romney said Mr. Santorum was “driven by ego, not principle.”Trump, Donald J.Perhaps the freshest revelation in Mr. Romney’s book is his acknowledgment that many of his colleagues in the Senate, including Mr. McConnell, privately shared his poor view of Mr. Trump.But that harsh assessment — which would set up Mr. Romney’s conflict with Mr. Trump throughout his presidency — was made most clear in the email Mr. Romney sent to Mr. Christie in 2016.“He is unquestionably mentally unstable, and he is racist, bigoted, misogynistic, xenophobic, vulgar and prone to violence,” Mr. Romney wrote. “There is simply no rational argument that could lead me to vote for someone with those characteristics.” More