Winning When Trump Is Against You: A How-To Guide
Are you a Republican who broke with Donald Trump but hope to win your upcoming primary?Maybe you said that Joe Biden is the duly elected president, condemned Trump’s demagogy on Jan. 6 or merely suggested that he tone down his social media posts.This handy guide is for you.So far, Trump’s preferred candidates have won primaries for Senate seats in Georgia, Ohio, North Carolina and Pennsylvania. One of those candidates, J.D. Vance, overcame his past comments ripping Trump as “cultural heroin” by undergoing a wholesale reinvention of his political persona.Others, like Gov. Brian Kemp and Secretary of State Brad Raffensperger of Georgia, have defied him and survived, without such a radical about-face.So what explains why some Trump critics succeed and others don’t? Here, based on a review of the results of this year’s primaries and conversations with roughly a dozen Republican strategists, are a few lessons:1. Do not vote to impeach him.This much is clear at the midway point of this year’s election calendar: The Republican base regards having voted to impeach Trump as the ultimate act of betrayal.The former president has already induced the retirements of four of the 10 House Republicans who supported his impeachment in 2021, while helping to oust another — Representative Tom Rice, who lost his coastal South Carolina seat on Tuesday by more than 25 percentage points.One impeacher, Representative David Valadao, is clinging to second place ahead of a Trump-friendly challenger in his district in California, where the top two vote winners of any party move forward to the general election.Four others — Representatives Liz Cheney of Wyoming, Jaime Herrera Beutler and Dan Newhouse of Washington, and Peter Meijer of Michigan — have yet to face the music.Only one of the seven Republican senators who voted to convict Trump over Jan. 6 is running for re-election this year: Lisa Murkowski of Alaska. In her case, a new voting system engineered by her allies could help her fend off a challenge from Kelly Tshibaka, a former federal government official who has the former president’s backing.2. Choose your location wisely.Representative Nancy Mace of South Carolina, who did not vote to impeach Trump, made the former president’s enemies list for criticizing him on television after the events of Jan. 6, 2021. He called her a “grandstanding loser” and mocked her for filming a video praising him in front of Trump Tower in New York.But she never got fundamentally out of step with the South Carolina Lowcountry, a libertarian-leaning area with a history of electing iconoclastic lawmakers. Mace grew up in Goose Creek, just outside Charleston. That local familiarity gave her an intuitive feel for navigating issues like offshore drilling, which is unpopular in the coastal region.Understand the June 14 Primary ElectionsTakeaways: Republicans who embraced former President Donald J. Trump’s election lies did well in Nevada, while his allies had a mixed night in South Carolina. Here’s what else we learned.Winners and Losers: Here is a rundown of some of the most notable wins and losses.Election Deniers Prevail: Republicans who deny the 2020 election’s result are edging closer to wielding power over the next one.Nevada Races: Trump-inspired candidates captured key wins in the swing state, setting the stage for a number of tossup contests against embattled Democrats.Texas Special Election: Mayra Flores, a Republican, flipped a House seat in the Democratic stronghold of South Texas. Her win may only be temporary, however.“She did a much better job of staying aligned with her district,” said Mick Mulvaney, a former South Carolina congressman who was White House chief of staff during Trump’s first impeachment.Rice, by contrast, “almost took the attitude to dare people to throw him out,” Mulvaney said — standing emphatically by his impeachment vote despite representing a district that Trump won by more than 18 percentage points in 2020.The backbone of Rice’s district is fast-growing Horry County, a historically conservative region filled with “angry retirees,” according to Chip Felkel, a Republican strategist based in Greenville.But just down the coast in Mace’s more upscale district, Trump outperformed his approval ratings in 2020 — a sign, Felkel said, that there are “a lot of people who like Trump’s policies but don’t like Trump.”3. Speaking of which: Don’t break with the base on policy.Mace has been described as a moderate, but that’s a misnomer: She holds a 95 percent lifetime rating from the Club for Growth and a 94 percent score from Heritage Action, two groups that gauge lawmakers’ fealty to conservative principles. Rice scored 83 percent on both indexes — dangerous territory in the deep-red Pee Dee region of South Carolina.Although the Club for Growth stayed out of her race, Mace did benefit from $160,000 in spending from Americans for Prosperity, another conservative outside group funded by the Koch brothers. No national outside groups spent money on Rice’s behalf.Even minor heresies, like Mace’s support for legalizing marijuana, underscored her carefully cultivated image as an independent thinker and gave her a useful measure of distance from Trump.“Nancy polished the ring; she didn’t kiss the ring,” Felkel said.4. Run against a weak opponent.Russell Fry, the state representative who defeated Rice on Tuesday, was a known quantity in the state who happily played the part of a generic pro-Trump Republican.Katie Arrington, a former state lawmaker and Pentagon official who won Trump’s endorsement against Mace despite his private doubts about her candidacy, is another story.Voters certainly heard about the former president’s preference: At least 75 percent of voters in the district were aware that he had endorsed Arrington, according to the Mace campaign’s internal polling.Russell Fry’s election night event in Myrtle Beach, S.C. He happily played the part of a generic pro-Trump Republican against Representative Tom Rice, who voted in favor of impeachment.Jason Lee/The Sun News, via Associated PressBut Mace and her allies pummeled Arrington with ads accusing her of voting to raise gasoline taxes as a member of the state legislature, noting that her security clearance had been suspended while she was a defense official in the Trump administration and calling her “just as bad as Biden.”Mulvaney, who campaigned for Mace, noted an additional factor: that Arrington had lost the district to a Democrat in 2018.“Trump doesn’t like losers, and that’s what Katie was,” Mulvaney said.5. Get yourself a strong local surrogate.Although Arrington had Trump in her corner, Mace had the backing of Nikki Haley, a popular two-term former governor of South Carolina and United Nations ambassador under Trump who now lives in the district.It proved enormously valuable. Like Mace, Haley has toed a careful line toward Trump, criticizing him on occasion but never fundamentally breaking with her former boss. She has an 82 percent approval rating among South Carolina Republicans, according to a poll conducted in May, just a few points below Trump.Haley raised more than $400,000 for Mace and appeared at two of her campaign rallies, in addition to recording get-out-the-vote videos and robocalls and sending texts. She also cut a television ad calling Mace “a fighter,” a “strong, pro-life mom” and a “tax-cutter” that ran for six weeks, airing 446 times in two ad markets. Mace’s campaign also mentioned Haley’s endorsement in its closing TV spot.Rice made the puzzling decision to invite Paul Ryan, the former House speaker, to stump for him in the closing weeks of the campaign. Ryan, who tangled often with Trump before quitting politics to join the board of Fox News and starting a small think tank, hails from Janesville, Wis. — more than 800 miles from Myrtle Beach.Understand the 2022 Midterm ElectionsCard 1 of 6Why are these midterm races so important? More