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    Mamdani, Trump and the End of the Old Politics

    Mamdani, Trump and the End of the Old PoliticsThe MSNBC anchor — and native New Yorker — Chris Hayes considers what Democrats can learn from the mayoral primary.This is an edited transcript of an episode of “The Ezra Klein Show.” You can listen to the conversation by following or subscribing to the show on the NYT Audio app, Apple, Spotify, Amazon Music, YouTube, iHeartRadio or wherever you get your podcasts.The Democratic primary that just wrapped up in New York was a collision between two very different candidates on almost every level: ideologically, outsider versus insider and name recognition. But it was also a collision that I think matters, for much beyond New York City politics, of two very different theories of attention.Andrew Cuomo ran a campaign that was based on a tried-and-true strategy of buying attention. He had this gigantic super PAC with tens of millions of dollars purchasing all the advertising money can buy, absolutely dominating airwaves with negative ads about Zohran Mamdani.Archived clip: In his own words, Zohran Mamdani wants to defund the police.Archived clip: Zohran Mamdani is a 33-year-old dangerously inexperienced legislator who has passed just three bills.Archived clip: Zohran Mamdani, a risk New York can’t afford.And then you had Mamdani, who was running a campaign on a very different theory of attention, a theory of viral attention, a campaign built on these vertical videos that, if you opened Instagram, if you opened TikTok, and you were in any way connected to his ideas or to New York City, this was all you saw.Archived clip of Kareem Rahma: So what’s your take?Zohran Mamdani: That I should be the mayor.Archived clip of Mamdani: New York is suffering from a crisis, and it’s called halalflation.Archived clip of Mamdani: Did you know that Andrew Cuomo gutted the pensions for hundreds and thousands of New Yorkers?Archived clip of Mamdani: Mr. Cuomo, and furthermore, the name is Mamdani. M-A-M-D-A-N-I. You should learn how to say it.”Attention works differently now. This is one of the core political theses of this entire podcast. It is laced through so many of these episodes.You just watched these two incredibly different attentional strategies collide. Cuomo got flattened. He got flattened. It was not close.There are things you cannot learn about how to win elections in other places from an off-year June Democratic primary in New York City using rank-choice voting.But there are things you can learn about how attention works right now — and that’s in a large part the subject of this conversation.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Zohran Mamdani’s Winning Style

    In all the post-mortems that have appeared since Zohran Mamdani upset the political apple cart to potentially, if unofficially, clinch the Democratic nomination for New York mayor, one particular aspect of his appeal has been largely overlooked: not how Mr. Mamdani conducted his campaign but how he looked while conducting it.Put another way: Mr. Mamdani didn’t just record himself for his various social media platforms running into the freezing Atlantic on New Year’s Day to publicize his pledge to freeze rents; he recorded himself running into the freezing ocean not in a wet suit or a bathing suit, but in a suit and tie.Sure, it was funnier that way. But it was also tactical. For a 33-year-old progressive and democratic socialist trying to be the city’s first Muslim mayor, whose opponents are painting him as a “100 percent Communist lunatic” and a “radical leftie” (that from President Trump on Truth Social), not to mention trying to other him because of his racial and religious identity, dressing like an establishment guy offers a counterargument of its own.Leaving a Passover rally in April.Andres Kudacki for The New York TimesOn election night.Shuran Huang for The New York TimesAs Mr. Mamdani walks the tightrope between embodying change, generational and otherwise, and reassuring those who may be leery of such change, his clothes have played a not insignificant role. His mouth may be saying one thing, but very often his outfit is saying another.This is a man, after all, who appeared in Vogue India as long ago as 2020, when he won his seat in the State Assembly, and whose mother is the film director Mira Nair. He has long understood that costume is one way to convey character.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    On r/collapse, people are ‘kept abreast of the latest doom’. Its moderators say it’s not for everyone

    The threat of nuclear war, genocide in Gaza, ChatGPT reducing human cognitive ability, another summer of record heat. Every day brings a torrent of unimaginable horror. It used to be weeks between disasters, now we’re lucky to get hours.For many, the only sane solution is to stop reading the news altogether – advice often shared by therapists, self-help books and even newspaper articles.But to bury your head in the sand until the day the apocalypse arrives at your doorstep is not necessarily the most tranquil, nor moral, of postures. In the sprawling Reddit community r/collapse, people instead try to stare unblinkingly at the unravelling of civilization. For the roughly half a million members here, many of whom joined in the wake of Covid-19 pandemic and two Donald Trump inaugurations, the arc of history feels more like a freefall.This June, r/collapse was busy discussing the developing conflict between Iran and Israel, as well as “wet bulbs” (a far more humid and deadly type of heatwave), the millions of air conditioners being bought in India as temperatures rise and Trump’s plan to end Fema.But one of the top posts tackled a more specialist topic: declining levels of phytoplankton in the North Atlantic. “As if the North Atlantic fisheries wasn’t in bad enough shape from overfishing of cod, now the base of the entire food chain has observed to be getting smaller each year for the past 60 years,” the poster wrote. A commenter added: “Ocean acidification/die off is terrifying. Even if we solve all the other collapse problems (and we almost certainly can’t) the oceans dying means the atmosphere becomes depleted of oxygen and poisonous. If humans survive those scenarios, life on Earth would more resemble that of a moon colony.” Much informed panicking ensued.There are lots of places on the internet, and especially on Reddit, that collate news stories around a theme: r/UpliftingNews, r/LateStageCapitalism and r/nottheonion (which posts news so ridiculous it seems like satire) to name a few. But r/collapse is much more than a collation of links for people to feel outraged and nihilistic or warm and fuzzy about. What’s striking is the clear-eyed, unemotional tone in which posts are written: neither pessimistic nor hopeful, just peering through the window at a relentless decline.“We are not an activist subreddit,” one moderator, a retired history teacher, told me. “We filter out people who want to organize and protest. We are also not inclined towards accelerationism, we’re not seeking doom. We accept that perhaps it’s going to happen, but it’s not a conspiratorial subreddit. It’s basically logic, rational and scientific.”View image in fullscreenThat is thanks in part to r/collapse’s 30 fairly active moderators – among them neuroscientists, environmental scientists, chemical engineers, government auditors and history teachers – who intensively maintain the subreddit as relatively objective a resource as possible. They even have a separate page, called r/collapse_wilds, for posts removed by the moderation team, usually because they did not provide high quality enough evidence. When a new moderator applies, the existing group screens them for mental health issues and ability to handle consistently distressing content, as well as overt political bias.It might sound like a lot of red tape to help run a subreddit, but when you realize what it takes to drench yourself in fatalistic topics day in, day out, you start to understand that a collapse moderator is a special kind of person.I spoke with 10 such moderators on a video chat, just as the national guard and marines were sent to quell Ice protests in Los Angeles. All are men based in North America, polite and turn-taking, though most insisted on remaining anonymous so their online roles wouldn’t interfere with their real world positions. In their roles, they take the existential questions of civilization collapse seriously: What exactly constitutes collapse? Are we already experiencing it? Why aren’t people reacting more strongly to its likelihood, and does either humanity or technology have the ability to prevent it? Practical questions, too: where is the best place to live, the most helpful job to have, as collapse happens?They wrestle with whether too much Trump news is distracting, and painstakingly debate posts about the morality of having children and population growth, which they say is the most controversial topic among the community. Each post from a user must come with an accompanying statement explaining why it’s related to collapse that the moderators assess; sometimes it seems more like they’re overseeing a grant application process rather than an online forum.The work is often philosophical in nature. “People say that this is one of the least religious times in human history, but I think that’s completely false,” said Etienne, a moderator who is based in Ontario with a background in cognitive science and neuroscience. “Most of us have strong, strong faith in the myth of technological progress. Most people associate thinking about collapse with pessimism because you’re questioning the orthodoxy of our modern religion, which is faith in progress. And I think once you’ve made peace with the myth that we all grew up with being scientifically false, then you go through the stages of grief, then you build some psychological resilience to live in the world.”The group says that when the media or academia write about collapse issues, they often try to end on an optimistic note, so as not to depress the reader.“It’s really hard to find a mainstream publication that doesn’t end an article about, say, renewable energy, with a section that says: ‘things are difficult but let’s have hope’ and ‘it’s just a matter of building more solar panels,’” Etienne said. He cited reports, including an impactful study by Simon Michaux commissioned by the Finnish government, that say it’s simply impossible to replace energy with renewable sources at scale. “But we find there’s much less coverage of that – of using less energy and degrowth.”View image in fullscreenThe moderators also say that people who are concerned about societal collapse tend to think it’ll come suddenly with a nuclear bomb or terrible pandemic. The subreddit is of a different mind. One moderator, an engineer who preferred to remain anonymous, explained the tenets of r/collapse like this: “In the long term, it’s going to be very difficult for us to maintain this very complex industrial society. We’re looking at a type of simplification of industrial civilization. I think most of our members think this is what collapse is, which is why almost half of the members, when asked when they think collapse is going to happen, said that it’s already happening.“This is the idea of catabolic collapse: that what we’re living through is a series of crises, sometimes followed by momentary resolution, but the long-term trend is downturn. It’s not going to be a sudden event that’s everything in a single day, which I think people like preppers are more accustomed to thinking.”Every week, r/collapse puts out a special newsletter called Last Week in Collapse, a one-stop shop for everything that has gone wrong in the world. Its author is an international affairs researcher, who requested anonymity because their background might “color the reader’s interpretation of the events”. They’re not part of the moderation group, but began writing the roundup in 2021, inspired by what they had seen on the subreddit.“It was part of a process of making sense of the storm of news around us – almost a form of writing therapy,” they told me over email. “It is so easy to get lost or distracted by the next thing that we forget the big picture. So I decided to start organizing and summarizing other stories because I believed it would help other collapsologists and observers zoom out and take it all in.”It makes for a pretty brutal read. This week’s newsletter, for example, began with a newly published study of tree rings that suggested “irreversible large-scale forest loss” in the Amazon; featured a study saying climate change could reduce crop yields across the US and Europe 40% by 2100, which one scientist likened to “everyone on the planet giving up breakfast”; touched on counterintuitive research showing that some glass bottles contain up to 50 times more microplastics than plastic bottles or metal cans; and reported that this is “the sixth consecutive year that global peacefulness has deteriorated” per the Global Peace Index. These were just a few of around a hundred links.“Collapse is hard to deny when it’s all laid out for you every week,” says the author. Readers are now able to spend just five or 10 minutes reading one email “and be kept abreast on all the latest doom”.I ask what differentiates just bad news from a news story that is actually about collapse. “I have found that it helps to imagine likely realities for humanity, position your perspective in the future, and then look backwards for the telltale signs and milestones of future collapse,” the author says. “What factors and events will seem obvious to someone living 50 or 100 years from now? We can look back at the 1930s today and the road to WWII seems much clearer. Scientists are publishing under-appreciated studies every day, and their relevance is fairly obvious. Yet our attention lies elsewhere entirely.”A weekly roundup does seem like a useful alternative to completely ignoring society’s downfall. But if things are as bad as r/collapse believes them to be, does it do us any good to inundate ourselves with news of the end of everything? Aren’t we just increasing our personal suffering without making anything better?“Yes, I sometimes wonder about the overall mental impact of Last Week in Collapse,” says its author. “I know some people find it to be valuable, informative and even soothing. Others can’t bring themselves to read it. It’s not for everyone, and that’s fine. To paraphrase Trotsky: you may not be interested in collapse, but collapse is interested in you.”View image in fullscreenTo that end, the subreddit provides online mental health resources as well as a separate community, r/CollapseSupport, where people talk about their struggles. “Can’t stop thinking about the children”, “feeling completely hopeless” and “scared to death for everyone” are three recent post titles.Most of the moderators say that the thing they’ve found most helpful in dealing with the onslaught of information is moderating itself, and connecting with people who have similar concerns across the world: debating but also sharing cat photos and having meaningful discussion about how to lead a meaningful life in the end times. But they’re aware they’re not always the most fun people at a party.“I don’t want to be right about this sort of situation,” said one of the moderators, an electrical engineer from the midwest. “But if you’re open-minded and you’re considerate of sources, and you’re approaching it from a very methodical fashion, there is much cause for concern. Working through that grief was trying. I think there’s a lot of people that come to this community that maybe had my same perspective, and if I can at least help a few of those folks work through that, or come to their own peace, that adds some small iota of value to the internet space at large.”And that would be a vaguely uplifting note to end this article on, but as I’m hearing, that’s the coward’s way out. The truth is not all the people behind r/collapse feel like they’re necessarily helping.As the author of Last Week in Collapse put it to me, there’s probably no way out of the collapse: “I do not believe we will ultimately innovate or vote ourselves out of our situation. I predict humanity is in for a polluted future of climate emergencies, famines, wars and scarcity before the end of this century. And heatwaves, civil conflicts, breakdown of ocean currents, disease, poverty, overpopulation, drought and more. So I feel a certain sense of duty to inform those who are interested, but it’s probably healthier to ‘chop wood, carry water’ than to spend too much time following the world’s problems. Most people can’t really stop the machine anyway.” More

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    Rama Duwaji, Mamdani’s Wife, Is Thrust Into the Spotlight

    Rama Duwaji, a 27-year-old animator and illustrator, married the presumptive Democratic nominee for New York City mayor this winter.Zohran Mamdani stood before a cheering crowd late Tuesday night at a Long Island City bar, his victory in the Democratic primary for mayor of New York City all but guaranteed. His wife, Rama Duwaji, stood at his side, smiling, as he concluded his speech.Many already knew Ms. Duwaji, 27, from the wedding photos that Mr. Mamdani posted to Instagram last month, showing the couple holding hands on the subway and in the streets of downtown Manhattan.Ms. Duwaji is an animator and illustrator whose designs have appeared in The New Yorker, the BBC and The Washington Post, according to her portfolio website. She is ethnically Syrian and was born in Texas, a campaign spokeswoman said, and she holds a master’s degree in illustration from the School of Visual Arts in New York.Mr. Mamdani, 33, a state assemblyman from Queens, charmed younger New Yorkers throughout his campaign with his videos on social media, in which he speaks Spanish over a plate of sweet plantains, breaks down “halal-flation” while eating chicken over rice at a food cart and poses with celebrities like Emily Ratajkowski and Laverne Cox.Ms. Duwaji has an active social media presence, too, showcasing her work on Instagram to more than 70,000 followers (a number that has grown since Mr. Mamdani surged ahead in the primary). Many of her designs portray Middle Eastern life and champion social justice issues. Like her husband, she is a critic of Israel’s war in Gaza.Ms. Duwaji was not seen publicly throughout much of Mr. Mamdani’s mayoral campaign, prompting his critics to ask on X if he was “hiding” his wife. Mr. Mamdani pushed back in the May Instagram post showing off their wedding photos, declaring that he and Ms. Duwaji had married three months before.“Rama isn’t just my wife; she’s an incredible artist who deserves to be known on her own terms,” Mr. Mamdani said.The couple married in a civil ceremony at the New York City Clerk’s Office. Kara McCurdy“Omg she’s real,” Ms. Duwaji joked in a comment on the post.Theirs was a Hinge success story. Speaking last week on a podcast from The Bulwark, Mr. Mamdani said there was “still hope in those dating apps.”The couple married this winter in a civil ceremony at the New York City Clerk’s Office. Separately, they held an engagement party and a Muslim wedding ceremony known as a nikkah in Dubai, where Ms. Duwaji’s family lives.Early on Tuesday, before the election results had come in and while her husband was still canvassing across the city, Ms. Duwaji posted a carousel of images on Instagram that included a black-and-white photo strip of the two of them, a voter registration form tucked into a heart-shaped box of chocolates and a picture of Mr. Mamdani as a child.“Couldn’t possibly be prouder,” she captioned the post. More

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    With Hours Left in the Primary, the Stars Come Out for Mamdani

    Celebrities like Lorde, Emily Ratajkowski, Cynthia Nixon and Bowen Yang have expressed support for Zohran Mamdani in the New York City mayor’s race.State Assemblyman Zohran Mamdani, whose insurgent candidacy in New York’s Democratic mayoral primary was defined in part by an adept use of social media, has received a veritable buffet of endorsements in the race’s final days from celebrities with large online followings.The latest nod came from Emily Ratajkowski, a model and actress with more than 29 million followers on Instagram, who posted a video Tuesday with Mr. Mamdani. Wearing a “Hot Girls For Zohran” shirt, Ms. Ratajkowski, a longtime supporter of Bernie Sanders, reminded New Yorkers of the tight margins that decided the last Democratic primary, in 2021. She added that younger voters would be pivotal in Tuesday’s outcome and encouraged her New York City followers to go to the polls“We know it’s hot, but the time is now,” she said.Like Mr. Sanders, who recently endorsed him, Mr. Mamdani has benefited from being perceived as the candidate of New York’s cool kids, who have embraced his message that government must urgently address the city’s affordability crisis. The backing of stars like the pop star Lorde and the “Saturday Night Live” cast members Sarah Sherman and Bowen Yang has excited Mr. Mamdani’s supporters as the candidate has surged to a close second place in the polls behind former Gov. Andrew Cuomo, a moderate.On Tuesday, Ms. Sherman participated in a phone bank for Mr. Mamdani along with Cynthia Nixon, the actress and former candidate for New York governor. Ms. Nixon has held fund-raisers for Mr. Mamdani and has regularly slammed Mr. Cuomo, whom she ran against in 2018.Other high-profile figures who have backed Mr. Mamdani include the singer Maggie Rogers, the actress and activist Laverne Cox, the comedian John Early and the leftist podcaster Stavros Halkias, who lives in Astoria, Queens, which is part of Mr. Mamdani’s Assembly district.Whether these endorsements will translate to votes is unclear. At the very least, they serve as a stark reminder of the generational divide that has played out in the race, as Mr. Mamdani, 33, has fired up young progressives while Mr. Cuomo, 67, seeks to hold onto the support of older voters. Several notable older New Yorkers have backed Mr. Cuomo, including the former Vanity Fair editor Graydon Carter, the singer Billy Joel and the fashion designers Michael Kors and Tory Burch. More

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    Welcome to a new ‘gloomcycle’ of news. Here’s how to stop compulsive scrolling | Margaret Sullivan

    The threat of a world war. Political assassinations. Federal raids on unsuspecting migrants.There seems to be no end to terrifying news these days. In fact, it comes at us so unceasingly that numbness can set in. Or even depression or melancholy, like a black cloud over every part of our lives.The “gloomcycle” is what Rachel Janfaza, who founded the gen Z-oriented site known as the Up and Up, has dubbed what’s going on. In a recent piece, she quoted one 23-year-old from Alabama: “I am really overwhelmed by all of the bad news I am seeing right now.”Whatever generation we’re from, that’s a familiar sensation.The question is, how to deal with it? After all, particularly because of Donald Trump’s chaotic ways, it shows no signs of slowing down. And while it’s important not to tune out altogether, it’s also important to stay grounded.Where’s the balance?I’m certainly not a life coach but as someone whose work requires me to stay connected and informed, I’ve developed some coping resources.Here are three recommendations to manage the firehose of bad news and to protect your spiritual and emotional health while still staying engaged in the world.Set thoughtful limits. Can you put your phone in another room or in a drawer for a period of each day? Can you pledge never to sleep with it nearby? I have a friend who has made a pact with her spouse to have an hour after waking and an hour before going to bed in which they don’t talk about current events, and certainly never utter the name of the 47th president.Can you decide not to be on social media during significant hours of the day? And maybe even to ignore your email unless it’s during loosely defined business hours? (This is an especially tough one for me; I always want to respond immediately, which only elicits another response.)Engage in self-care. Maybe you go to the gym or for a run. Maybe it’s a bubble bath. Maybe it’s listening, without any other distractions, to Mozart – or Jon Batiste. For me, it’s daily yoga (the challenging ashtanga practice) followed by meditation. And it’s reading fiction or memoirs unrelated to politics – most recently, Cormac McCarthy’s All the Pretty Horses, Fredrik Backman’s My Friends, Molly Jong-Fast’s How to Lose Your Mother, and, in galley form, Susan Orlean’s not-yet-published memoir, Joyride.A friend told me recently that she’s rereading all six novels of Jane Austen as an antidote to these fractious times. I like to read books in print, not on a device, since screens are already too dominant in my life. Can you slow down enough to give your full attention to literature for an hour? It will help, and it will also help to build back your undoubtedly frayed attention span.Rely on trusted voices and sources of news. I think the Guardian is one of these, and I would think so even if I didn’t write here almost every week. I know a lot of people who count on the perspective of Heather Cox Richardson, the history professor who writes a daily newsletter, Letters from an American. Robert Reich, a former labor secretary, is one of my go-to sources of perspective, as are a few columnists, including Will Bunch at the Philadelphia Inquirer and Lydia Polgreen at the New York Times.While traveling in Asia recently, I read the Japan Times and the international edition of the New York Times each morning; they were bundled together and delivered to my hotel room. There was something about that well-organized news – delivered in old-fashioned print form – that was incredibly calming. A prominently displayed column about Israel by Thomas Friedman gave me more context than a freaked-out social media thread, no matter how smart. While it’s unlikely that we’re going to return to reading a print newspaper as a major news source, the daily pacing and the sensible curation of what’s important has a lot to recommend it.In Chris Hayes’s recent book, The Sirens’ Call: How Attention Became the World’s Most Endangered Resource, the political commentator identifies what’s going on for all of us – and the dangers. Hayes confessed in a Vox interview that despite his knowledge about the “attention economy” and its personal costs, he still struggles.“I’ve written a recovery memoir,” Hayes joked that he told his wife, “and I’m still drinking.”The bad news will keep coming. As citizens, we need to know what’s happening so we can act – in the voting booth, at a protest rally, in conversations with our neighbors or loved ones.But that doesn’t mean constant immersion. A little of the gloomcycle goes a long way.

    Margaret Sullivan is a Guardian US columnist writing on media, politics and culture More

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    U.S. to Review Social Media Posts of Student and Scholar Visa Applicants

    The State Department is restarting the processing of visa applications from students and visiting scholars, but is screening for “hostility” toward the United States.The State Department plans to review the social media accounts of foreign citizens who apply for student and visiting scholar visas as it resumes processing those applications. Applicants will be screened for perceived “hostility” toward the United States, and they will be asked to make their social media accounts “public” for the review, State Department officials said on Wednesday.All applications for F, M and J nonimmigrant visas, which are for scholarly exchanges and research, will be reviewed, the officials said.Consular officers at missions overseas are being told to look for “any indications of hostility toward the citizens, culture, government, institutions or founding principles of the United States.” The State Department did not provide further details on how officers would define that criteria. The agency issued the guidelines after halting the processing of student and visiting scholar visas for nearly a month.The new policy appears to be the latest prong in the Trump administration’s broad assault on universities, which is focused on trying to tamp down liberal thought at the institutions. Some of President Trump’s aides say American universities need to embrace more conservative ideas and people. We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    What Is a ‘Fridge Cigarette’? A New Term for Diet Coke Gains Traction.

    The click of the can, the sound of the bubbles: The internet is reframing the humble soda as an indulgent escape.Two Sundays ago, Rachel Reno relaxed in a park in New York with a sandwich, a bag of chips and a fridge cigarette.While lounging, she posted a video of herself, with the caption: “overheard someone call Diet Coke a ‘fridge cigarette’ and nothing’s been more true to me since.”She cracked open the can and took a sip.“I feel like it’s one of those things that doesn’t need a lot of explanation,” Ms. Reno, a freelance creator in New York, said in an interview. She first heard the alternative name for a can of diet soda from a co-worker at her previous job at an advertising agency. Those who get it know that “the crack of the can is like the spark of a lighter,” she said. Then comes the sparkly sound of fizzing bubbles and the mouthfeel of that first hit, and suddenly “all the worries and cares in the world go away.”Crucially, having a soda is the equivalent of stepping outside for a few minutes for a smoke break. It’s an excuse to “take a moment,” Ms. Reno said.

    @reallyrachelreno time for a crispy ciggy in the summer @Diet Coke #fyp #dietcoke ♬ Cruel Summer – Taylor Swift Ms. Reno’s video in the park has been viewed more than three million times and received almost 300,000 likes, with many people commenting on how accurate that term is. It has inspired others to use the expression, capturing not just a shift in perception of soda and cigarettes but also a collective search for a breather, as Casey Lewis, founder and writer of the internet-culture newsletter After School, described it.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More