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      in US Politics

      Dark Brandon popping off: is Joe Biden’s ‘cringe’ TikTok helping or hurting him?

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      In Joe Biden’s TikTok debut, timed to the Super Bowl in February, the president answered rapid-fire questions like “Chiefs or Niners?” (neither, he picked the Eagles because his wife’s a “Philly girl”) and flashed the Dark Brandon meme. He got more than 10m views, so by pure metrics, the video was no flop. But to use one of TikTok’s favorite disses, for many gen Z viewers it felt “cringe” – even pandering. Worse still, the TikTok, captioned “lol hey guys”, made the rounds after Israel struck Rafah, a city in the southern Gaza strip. Biden’s jokes infuriated users who flooded the post with the comment “WHAT ABOUT RAFAH?”“I don’t want my president to be a TikTok influencer,” read the headline of one USA Today editorial. One (actual) influencer told CNN the president’s attempt at meme-ing felt “performative”. A warm welcome to the app, it was not. But Biden’s team kept posting.Biden’s TikTok account, Biden-Harris HQ, has put out more than 150 videos since February, notching over 3.9m likes and 313,000 followers. That’s more than Maxwell Frost (570,000 likes, 96,000 followers), who became the first gen Z member of Congress in 2023, but a fraction of Bernie Sanders’ 11.4m likes or Alexandria Ocasio-Cortez’s 987,000 followers on the app. Congressman Jeff Jackson, a Republican from North Carolina with 2.2 million TikTok followers, is one of the most visible politicians on the app. His posts almost always hit more than a million views – only 11 of Biden’s videos have hit more than a million views.View image in fullscreenIf the idea of a president trying to go viral on TikTok seems frivolous, consider what’s at stake for Biden, who’s running a tight election race against Donald Trump. Gen Z was crucial in staving off a predicted “red wave” during the 2022 midterms, and Biden hasn’t exactly locked down the demographic for 2024: a Harvard poll from April found that Biden leads Trump by eight percentage points among 18- to 28-year olds, down from the 23-point lead Biden had at the same point in the 2020 election. The president’s continued support for Israel in the war on Gaza, which has killed more than 34,000 people, is eroding youth support – especially as pro-Palestinian protests spread across US college campuses.TikTok is the most downloaded app among 18- to 24-year olds, and many young people count it as their main source of news. Is Biden winning over young voters by meeting them where they are?Dunking on TrumpHardly any Biden-Harris HQ TikToks show Biden awkwardly interacting with pop culture – not after what happened with his Super Bowl post. Instead, the account has hit its stride focusing on policy issues and dunking on conservatives.More than half of Biden’s TikTok content reminds viewers of Trump’s worst gaffes, such as the times Trump suggested that Americans inject bleach to ward off the coronavirus, or when he stared directly at the 2017 eclipse. The fight to protect abortion rights also features prominently. One post pulls a quote from a recent press conference, during which the former president bragged about ending Roe v Wade. Another reminds viewers that a Trump-endorsed candidate for Michigan state senate seat, Jacky Eubanks, called for banning birth control and gay marriage.“It’s very clear to me that Biden’s primary goals on TikTok are in line with his digital goals overall: to highlight and remind folks how dangerous Trump is, and to highlight the accomplishments that Biden has made that no one knows about,” said Josh Klemons, a Democratic digital strategist.View image in fullscreenNoting that many of TikTok’s younger users “didn’t live through Trump’s first presidency as an adult”, Klemons stressed that it was important Biden use his TikTok to zero in on the former president’s catastrophic track record. TikTok is a largely progressive platform, where anti-Trump content does well, and anti-Trump posts are among Biden’s most-watched TikToks. (They’re also an invitation to trolls: top comments on the bleach post, including “Biden sucks” and “Ban Joe Biden”, are all from pro-Trump accounts.)Many Biden TikToks have hundreds of thousands of views, with videos going moderately viral by TikTok standards. That’s not bad reach, but it could be better.A genuinely moving Biden TikTok, seemingly pulled from a campaign ad, shows a man named Bob approaching the president in a restaurant and shaking his hand in thanks for lowering the cost of insulin. It showcases Biden’s well-honed ability to connect one-on-one with voters … but it has only 224k views. Compare that with someone like Jackson, whose most recent TikTok on the war in Ukraine earned more than 1m views.One of Biden-Harris HQ’s highest-performing videos of late pulls a clip from an interview the president did with Howard Stern, in which he described Trump’s response to the January 6 riot. “When they were storming the Capitol … he was sitting in that dining area off the Oval Office for three hours… He said nothing … It was almost criminal.” The clip has 233,000 views – not a flop, but not a rousing success either.In another TikTok, the Biden campaign reposted a video of Steve Bannon talking about Project 2025, an extensive collection of proposals intended to reshape the federal government in support of a Republican agenda if Trump wins the election. Bannon says a second Trump administration would put his opponents in prison “on the evening after we’ve won”. The Biden campaign captioned the clip: “Project 2025 deserves more attention.”It’s a good caption – and Project 2025 does get attention on TikTok, usually in posts that do better than Biden’s. A recent TikTok from the voting advocacy group NowThis Impact, which has 3.3 million followers, also shared information about Project 2025. That video got more than 3.6m views. Biden’s received 43,000, while another Project 2025-themed TikTok from Biden, featuring Lara Trump, received just under half a million viewers.Bringing in backupThough Biden appears in some of his account’s TikToks – usually dragging Trump – the account isn’t all about him. (Perhaps a lesson learned from Hillary Clinton, who used social media during the 2016 race as if she were typing the tweets herself.) Instead, it often taps surrogates to help make Biden’s case. In one TikTok, Sanders speaks about supporting Biden despite not agreeing with him on every issue – a line the campaign no doubt hopes will land with gen Z voters who are against the war in Gaza. AOC touts Biden’s recent record on the climate crisis, and members of the Kennedy family filmed a video saying they support Biden, a swipe against the third-party candidate Robert F Kennedy Jr.View image in fullscreenBiden also posted a clip of Frost, the token gen Z politician, reminding his peers in Congress that Representative Marjorie Taylor Greene had spoken at an event held by white supremacists in 2022. “Someone like Maxwell Frost is going to hit differently [to that audience],” Klemons said. He also pulls in young viewers who might not realize they’re watching what is effectively a Biden campaign ad.Other Biden TikToks smartly mimic influencer content, with what appear to be younger campaign staffers speaking directly to camera about a abortion, immigration or, again, Trump gaffes. “You’ll never believe what Trump is doing in the courtroom,” one such host says in an intro that cuts to a screenshot of a New York Times report on the former president “struggling to stay awake” during his New York trial.“I like how they use younger people from their campaign to be some of the messengers,” said Ashley Aylward, a research manager at the gen Z-focused, DC-based consulting group Hit Strategies. “I think they should lean into that more, and just kind of let [the young people] take it all over. They could make ‘a day in the life working for the Biden campaign’, or a video that humanizes these people and shows that voting for this administration isn’t just voting for Biden, but it’s a group of diverse voices.”Aylward also recommended the account post fewer videos of Biden stumping – recent TikToks that feature Biden himself were filmed during campaign appearances.“If someone isn’t interested in politics, that’s not going to end up on their For You page, and if it does, they’ll scroll by it as soon as they see a podium,” she said. “But if they see a younger person doing a day in the life, or talking through a current event, it’s a smart way to reel people in without them even knowing they’re watching a campaign video.”And though it’s not quite a proxy, Biden’s TikTok has leaned into his so-called Dark Brandon persona, a laser-eyed character that riffs upon a pro-Trump meme. When Biden makes a joke at Trump’s expense during a speech, that’s supposedly Dark Brandon “popping off” or “dragging Trump”, as recent TikToks put it.“I actually do love the humor and using Dark Brandon to show that he can make jokes about himself,” Aylward said. “The account uses young people language in the TikTok caption, like ‘Biden cooks Trump,’ but they aren’t having Biden use the language himself. They’re showing this all from a young person’s point of view, engaging in the language they use.”Whether the effect is cringey or not, it seems, depends on one’s taste.Silence on Gaza and a possible TikTok banBiden’s TikTok account has faced more serious criticisms than cringey-ness. One of young people’s biggest concerns is the mass killing of Palestinians in Gaza. In the comment section of his videos, users frequently ask Biden to engage with the topic or to order a ceasefire, but the account has remained silent on the issue.“Biden’s TikTok is clearly a one-way form of communication,” said Yini Zhang, an assistant professor at the University at Buffalo who studies social media and politics. “They’re sticking to some clearly thought-out talking points. They have issues they want to avoid, like Gaza, and the TikTok page is not as interactive as we often think it might be.”Another issue is the irony of Biden’s team putting resources toward TikTok when just last week, Biden signed a measure that could see the app banned in the US. (TikTok remains blocked on most government devices, per a 2022 law.)“It’s a funny position for him to be in,” Klemons said. “I can’t think of a situation that’s similar, where somebody is actively using a platform that they’re actively trying to get rid of. But they need to be where the people are.”It would take at least nine months for the app to disappear if it does at all, so Biden can milk the platform for the entire election cycle. Trump, who does not have a TikTok account, is currently opposed to a TikTok ban. (He’s posting furiously on Truth Social, where, funnily enough, Biden-Harris HQ also runs an account.) In fact, many politicians don’t even touch TikTok due to security concerns.TikTok’s allure has always been its supposed authenticity, with the most popular personas on the app appearing real, raw, unfiltered – even if many of their videos are highly scripted. “They want to project this persona of being authentic in a way that maximizes their appeal, but they also have to be careful in what they say,” Zhang said.Biden is no different. His TikTok follows the trends of the platform. His memes aren’t groundbreaking, but they’re not totally embarrassing either. His stats are middling, and he avoids engaging directly with young people on tough issues. Viewers are constantly reminded of his greatest hits, a persona he’s cultivated through decades in the public eye, but ultimately, the account is just another campaign mouthpiece. A TikTok alone will not clinch an election. More

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      in Elections

      Meet the Men Who Eat Meat

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      With the help of Joe Rogan, a social media trend with staying power emerged from a 2018 book, “The Carnivore Diet.”“Girl dinner” this is not.In a social media trend that won’t stop, ravenous meat eaters, mostly men, show themselves chomping on rib-eye steaks, bacon and innards.In a recent online video, a popular TikTok user who posts as @carnivoreray unveiled a new snack recipe. After sliding sheet pans packed with fatty bacon strips into the oven, he melted two sticks of butter from grass-fed cows. Once the bacon was crisp, he poured the melted butter into the sheet pans. Then he popped the concoction into the freezer.The next morning, the influencer bit into the frozen treat while filming himself for his roughly 170,000 TikTok followers. “This tastes like candy,” he said. (The person behind the account did not reply to requests for comment.)The video belongs to an enduring social media genre quarterbacked largely by muscular fellows who claim that a meat-heavy diet is the key to mental and physical well-being.A stricter version of high-fat, low-carb regimens like the Atkins diet and keto, the carnivore diet consists of meat, seafood and eggs — period. While some add dairy and a little fruit to the mix, the strictest proponents adhere to what they call B.B.B.E — that is, beef, bacon, butter and eggs.TikTok and Instagram are awash in videos of these men (and some women) feasting on a petting zoo’s worth of meat products. Some boast about having not consumed a vegetable in months. They also claim health benefits including drastic weight loss and sharpened mental acuity. Some of the so-called “meatfluencers” forgo not only carbs but also dishware, eating straight from the cutting board.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

    • 163 Shares169 Views

      in Elections

      TikTok Star Is Killed in Third Death of Social Media Influencer in Iraq

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      The shooting of Ghufran Mahdi Sawadi, known online as Um Fahad, comes amid tightening laws and increasingly conservative attitudes in the country.It took less than 46 seconds for the helmeted assassin to pull over his motorcycle, walk to the driver’s side of the S.U.V., yank open the door and fire his handgun four times, killing one of Iraq’s most prominent TikTok personalities, a 30-year-old woman whose name on social media was Um Fahad.The security camera footage of the killing in front of a Baghdad home on Friday evening is startlingly explicit but sheds little light on either the killer’s identity or the reason Um Fahad was targeted. The Iraqi Interior Ministry, which released the video, said it had formed a committee to investigate her death.The victim, whose real name was Ghufran Mahdi Sawadi, had become popular on social media sites, especially TikTok and Instagram, where her videos showed her wearing tight or revealing clothing, or singing and cuddling her young son. They won her some 460,000 followers, but also drew the ire of conservatives in Iraqi society and in the government.At one point, officials ordered Ms. Sawadi jailed for 90 days, reprimanding her for a post that showed her dancing at her 6-year old son’s birthday party.At her sparsely attended funeral, her brother, Ameer Mehdi Sawadi, said he had little faith that her killer would be caught.“I can name many innocents who have been killed,” Mr. Sawadi said. “Have you heard anything about their case? Did they find the killer? No.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      in Elections

      A Dispatch From Inside Columbia’s Student-Led Protest for Gaza

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      On Wednesday morning, on a corner across the street from Columbia University, a man dressed in black, a huge gold cross around his neck, brandished a sign that featured a bloodstained Israeli flag and the word “genocide” in capital letters. He was also shouting at the top of his lungs.“The Jews control the world! Jews are murderers!”I watched as a pro-Palestine protester approached the man. “That is horribly antisemitic,” she said. “You are hurting the movement and you are not a part of us. Go away.”The man shouted vile, unprintable epithets back at her, but the woman, who told me she had come to New York from her home in Baltimore to support the protesting students, walked away.Hours later, a well-known congressional reporter covering House Speaker Mike Johnson’s visit to Columbia’s campus posted a photograph of the same man. “One sign here at the Columbia protest,” the reporter, Jake Sherman, wrote. “This man is ranting about Jews controlling the universe.”The man wasn’t “at the Columbia protest.” The university’s campus has been closed to outsiders for over a week — even as a journalist and an alumnus, I had trouble getting in. He was, several people on social media told Sherman, a well-known antisemitic crank completely unconnected from what was unfolding on campus. Indeed, last week I had seen a man wearing an identical cross carrying a similarly lettered sign that read, “Google it! Jews vs. TikTok” protesting outside Donald Trump’s criminal trial in Lower Manhattan. He was, for the record, standing on the pro-Trump side of the protest area.But the incident is emblematic of how difficult it has become to make sense of what is actually happening on college campuses right now. As the protests have spread to dozens of campuses and counting, competing viral clips on social media paint vastly different versions of what’s happening inside these pro-Palestine camps. Are they violent conflict zones, filled with militant protesters who hurl antisemitic abuse and threaten Jewish students, requiring, as some political leaders have suggested, deployment of the National Guard? Or is it a giant love-fest of students braiding daisy chains and singing “Kumbaya”?We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

    • 163 Shares99 Views

      in Elections

      Congress Passed a Bill That Could Ban TikTok. Now Comes the Hard Part.

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      After President Biden signs the bill to force a sale of the video app or ban it, the legislation will face court challenges, a shortage of qualified buyers and Beijing’s hostility.A bill that would force a sale of TikTok by its Chinese owner, ByteDance — or ban it outright — was passed by the Senate on Tuesday and is expected to be signed quickly into law by President Biden.Now the process is likely to get even more complicated.Congress passed the measure citing national security concerns because of TikTok’s Chinese ties. Both lawmakers and security experts have said there are risks that the Chinese government could lean on ByteDance for access to sensitive data belonging to its 170 million U.S. users or to spread propaganda.The proposed law would allow TikTok to continue to operate in the United States if ByteDance sold it within 270 days, or about nine months, a time frame that the president could extend to a year.The measure is likely to face legal challenges, as well as possible resistance from Beijing, which could block the sale or export of the technology. It’s also unclear who has the resources to buy TikTok, since it will carry a hefty price tag.The issue could take months or even years to settle, during which the app would probably continue to function for U.S. consumers.“It’s going to be a royal mess,” said Anupam Chander, a visiting scholar at the Institute for Rebooting Social Media at Harvard and an expert on the global regulation of new technologies.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      in Elections

      Taylor Swift Has Given Fans a Lot. Is It Finally Too Much?

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      Swift has been inescapable over the last year. With the release of “The Tortured Poets Department,” her latest (very long) album, some seem to finally be feeling fatigued.Four new studio albums. Four rerecorded albums, too. A $1 billion oxygen-sucking world tour with a concert movie to match. And, of course, one very high-profile relationship that spilled over into the Super Bowl.For some, the constant deluge that has peaked in the past year is starting to add up to a new (and previously unthinkable) feeling: Taylor Swift fatigue.And it is a feeling that has only solidified online in the days following the release of “The Tortured Poets Society,” which morphed from a 16-song album into a 31-song, two-hour epic just hours after its release.Many critics (including The New York Times’s own) have suggested that the album was overstuffed — simply not her best. And critiques of the music have now opened a sliver of space for a wider round of complaint unlike any Swift has faced over her prolific and world-conquering recent run.“It’s almost like if you produce too much… too fast… in a brazen attempt to completely saturate and dominate a market rather than having something important or even halfway interesting to say… the art suffers!” Chris Murphy, a staff writer at Vanity Fair, posted on X.Which is not to say nobody listened to the album; far from it. Spotify said “Poets,” which was released on Friday, became the most-streamed album in a single day with more than 300 million streams.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

    • 125 Shares119 Views

      in Elections

      How Scam Calls and Messages Took Over Our Everyday Lives

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      Digital life is cluttered with bogus text messages, spam calls and phishing attempts. You can try to block, encrypt and unsubscribe your way out of it, but you may not succeed. Welcome to Scam World Toma Vagner Welcome to Scam World You open your eyes and grope for your phone. You check your inbox and […] More

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      in Elections

      E-Commerce and the Influencer Economy

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      How internet shopping became choked with junk. People are bombarded online each day with ads for newfangled products that promise dramatic life improvements. Modish tumblers. Sleek pans. Miraculous cleaning solutions. Overblown air purifiers. Just click this link and — voilà! Productivity. Happiness. Nirvana.Don’t buy it.Wirecutter, The Times’s product recommendation service, tests many of the wares that clog Americans’ social media feeds. And while our testers do like some, these products are often built on empty promises. In today’s newsletter, I’ll explain how e-commerce, a $6 trillion global industry, became choked with junk.Paid to sellOnline shopping can expose people to a greasy influencer economy. Influencers often join affiliate-revenue networks, such as Amazon’s. When an influencer’s follower clicks a link and buys something, the influencer makes money. That’s why people on your social media feed are crowing about their 10 favorite Amazon finds or talking about how an expensive gizmo has changed their life.Many influencers have another incentive: Brands pay them to hawk stuff. Some people with large followings make deals for tens of thousands of dollars per post. Then, when enough people like or share a post, TikTok, Instagram and YouTube algorithms push it to more people. The result is a blizzard of gadgets.Consider these spin scrubbers, pitched online as the solution to all of your cleaning woes. “In videos, these devices churn up rings of soap suds, implying they are lifting away all the filth beneath them,” writes Ellen Airhart, Wirecutter’s cleaning expert.In reality, they’re the worst cleaning tools we’ve ever tested. Ellen spent six hours trying to scour a soap-scum-covered shower and a toothpaste-crusted sink with two spin scrubbers popular on TikTok. They splattered water everywhere and often cost upward of $50. Instead, Ellen recommends a humble $1 sponge.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More