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      Unregulated, unrestrained: era of the online political ad comes to midterms

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      Unregulated, unrestrained: era of the online political ad comes to midterms Parties once focused on TV but now a billion-dollar effort embraces the highly targeted and almost rule-free digital worldThe advert is in grainy black and white, with an edgy horror movie soundtrack. As gunfights erupt in the streets, the narrator announces in a gravelly bass voice that John Fetterman, Democratic candidate for a US Senate seat in Pennsylvania, “has a love affair with criminals”.Fetterman has voted “over and over to release the state’s most violent criminals, including murderers”, the narrator says. If elected, he would “keep the drugs flowing, the killers killing, and the children dying”.Republicans and Democrats are spending billions on ads – with very different messagesRead moreThe advert was laser-targeted on a demographic which was seminal in securing Joe Biden’s victory in 2020: women over 25 in the suburbs of Philadelphia. That same group could now hold the fate of the Senate in its hands.Should Philadelphia’s female suburban voters come out for Fetterman on 8 November, they could push him over the winning line in his battle with the Republican nominee, Mehmet Oz. That in turn could help the Democratic party retain control of the upper chamber, and by doing so keep Biden’s agenda alive.The stakes could not be higher. Yet the Philadelphia women who were bombarded with the “Fetterman loves criminals” ad 6m times over just 10 days through YouTube and Google were told next to nothing about who was behind it.“Paid for by Citizens for Sanity” is all that the advert reveals in small type at the end of the 30-second video. It took the sleuthing of the non-profit group Open Secrets to expose the producers as former members of Donald Trump’s inner circle, including the far-right senior White House adviser Stephen Miller.From the other side of the political spectrum comes another grainy black-and-white attack ad, titled Herschel Walker Can’t Be Our Senator. The ad is also targeted exclusively at women, but this time in Georgia, where another nail-bitingly close Senate race is reaching its climax.“Herschel Walker,” the ad begins, referring to the former NFL star now running as a Republican for a Georgia Senate seat. “Decades of violence against women. Guns. Razor blades. Choking. Stalking.”The female voters who were besieged by the ad some 60,000 times over four days were only told that it was created by a group named “Georgia Honor”. Open Secrets records that the group is a Super Pac that supports the incumbent Democratic senator, Raphael Warnock, and has so far spent $34m in assailing Walker.Two grainy black-and-white videos out of a vast mountain of political advertising which is on track this year to smash midterm spending records. It may even exceed the amount poured into the 2020 presidential cycle.The total investment in 2022 is projected by the non-partisan ad tracking firm AdImpact to be $9.7bn, pushing America close to a stunning new norm: the $10bn election.Of that, AdImpact estimates that 30% of the political advertising spend, about $2.9bn, is going into digital advertising or to ads placed through connected TV (CTV) – smart TVs that support video content streaming through apps such as Roku or Apple TV.Such vast sums suggest that the age of the online political ad is firmly upon us. It has been propelled by the “cord-cutting” generation which has dispensed with conventional television in favour of streaming and on-demand formats.Take Priorities USA, the largest Democratic Super Pac. It has decided to place its entire $30m spend in 2022 in the digital basket – the first time it has entirely dropped broadcast TV advertising.“Online is where more people are spending their time, especially Black and Latino voters who are critical to the coalition that we are trying to build,” Aneesa McMillan, Priorities’ deputy executive director, told the Guardian. Some 45% of the Super Pac’s spending this cycle has gone on reaching African American and Latino voters, using platform data on social media and YouTube, as well as keywords associated with demographic groups, to target the message.McMillan said that the shift online was informed by research. The group found that 75% of the TV ads they injected into House races in 2020 went to homes outside the congressional district to be consumed by people who could not even vote in the relevant elections.The conclusion was clear: “Digital is much more efficient,” she said.The rise of online political advertising began tentatively with Barack Obama’s first presidential campaign in 2008 and has grown exponentially every cycle since. Despite its billion-dollar size, the world of online political ads remains almost entirely unregulated.Outside groups, which have beamed millions of attack ads on to voters’ smart TVs and tablets this year, can do so without having to meet federal rules on disclosing who they are or whose money they are spending.“We live in an increasingly online society, and political campaigns are moving online, but federal transparency rules have never been updated to take that into account,” said Daniel Weiner, head of the elections and government program at the non-partisan Brennan Center.Adav Noti, legal director of the non-profit Campaign Legal Center, spent 10 years as a lawyer at the Federal Election Commission (FEC) which is responsible for enforcing campaign finance laws. He expressed dismay at the agency’s inability to keep up with a dramatically changing media landscape.“We are more than a decade into an era of campaigns increasingly being conducted through digital, and the only government agency charged with regulating that activity has done nothing about it. Literally not a single piece of regulation.”Noti said that one of the effects of the FEC failing to engage with the explosion in online political advertising has been that social media giants and other big digital platforms have been left to their own devices. “Facebook, Google, TikTok and the rest have become the de facto regulators, and they set their own rules.”The big players have gone in different directions. Facebook and Google have both set up public databases listing their political ads, introducing a modicum of transparency.Other platforms such as TikTok have prohibited political advertising, though candidates are increasingly using the sites directly as megaphones.Attempts by Congress to legislate for more accountability have all succumbed on the rock of Republican intransigence in the US Senate. The Honest Ads Act, a bipartisan bill backed by the Brennan Center that would make digital ads subject to the same disclosure rules as broadcast TV and radio, was included in the Freedom to Vote Act that failed to overcome a Republican filibuster in January.In the absence of central regulation, outside groups can distribute extreme or false messages with impunity. Citizens for Sanity, the Super Pac created by former Trump advisers, blasted out an advert last month attacking Biden’s immigration policy.It was viewed 600,000 times over nine days by voters in the border state of Arizona.“Who is Joe Biden letting in?” its female narrator asks. “Joe Biden and his fellow Democrats have erased our southern border and released a record number of illegal immigrants into the United States, all at your expense.”The ad goes on to warn about a “giant flood of illegal immigration” that was “threatening your family”. It accuses Biden of allowing drug dealers, sex traffickers and violent predators into the country, one of whom raped a little girl.“She was three years old,” the narrator says.The Poynter Institute’s factchecking unit, Politifact, reviewed the ad. It found that the immigrant who allegedly sexually assaulted a three-year old girl had been in the US since at least 2011; he has been behind bars since February 2020 – almost a year before Biden entered the White House.Politifact rated the advert “False”.TopicsUS midterm elections 2022US politicsSocial mediaAdvertisingDigital mediaRepublicansDemocratsfeaturesReuse this content More

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      Elon Musk Takes a Page Out of Mark Zuckerberg’s Social Media Playbook

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      As Mr. Musk takes over Twitter, he is emulating some of the actions of Mr. Zuckerberg, who leads Facebook, Instagram and WhatsApp.Elon Musk has positioned himself as an unconventional businessman. When he agreed to buy Twitter this year, he declared he would make the social media service a place for unfettered free speech, reversing many of its rules and allowing banned users like former President Donald J. Trump to return.But since closing his $44 billion buyout of Twitter last week, Mr. Musk has followed a surprisingly conventional social media playbook.The world’s richest man met with more than six civil rights groups — including the N.A.A.C.P. and the Anti-Defamation League — on Tuesday to assure them that he will not make changes to Twitter’s content rules before the results of next week’s midterm elections are certified. He also met with advertising executives to discuss their concerns about their brands appearing alongside toxic online content. Last week, Mr. Musk said he would form a council to advise Twitter on what kinds of content to remove from the platform and would not immediately reinstate banned accounts.If these decisions and outreach seem familiar, that’s because they are. Other leaders of social media companies have taken similar steps. After Facebook was criticized for being misused in the 2016 presidential election, Mark Zuckerberg, the social network’s chief executive, also met with civil rights groups to calm them and worked to mollify irate advertisers. He later said he would establish an independent board to advise his company on content decisions.Mr. Musk is in his early days of owning Twitter and is expected to make big changes to the service and business, including laying off some of the company’s 7,500 employees. But for now, he is engaging with many of the same constituents that Mr. Zuckerberg has had to over many years, social media experts and heads of civil society groups said.Mr. Musk “has discovered what Mark Zuckerberg discovered several years ago: Being the face of controversial big calls isn’t fun,” said Evelyn Douek, an assistant professor at Stanford Law School. Social media companies “all face the same pressures of users, advertisers and governments, and there’s always this convergence around this common set of norms and processes that you’re forced toward.”Mr. Musk did not immediately respond to a request for comment, and a Twitter spokeswoman declined to comment. Meta, which owns Facebook and Instagram, declined to comment.Elon Musk’s Acquisition of TwitterCard 1 of 8A blockbuster deal. More

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      Bolsonaro Is Silent After Brazil Election Defeat

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      President Jair Bolsonaro has not yet recognized his election defeat after months of warning, without evidence, that opponents would rig the vote.BRASÍLIA — Brazil on Monday woke up to a moment that it had long been bracing for.President Jair Bolsonaro narrowly lost the presidential election to his leftist challenger, Luiz Inácio Lula da Silva, but 12 hours later, he had yet to say anything publicly.His silence was becoming increasingly worrying because Mr. Bolsonaro, a far-right leader often compared to former President Donald J. Trump, has been warning for months that he might not accept defeat, raising concerns about the stability of Latin America’s largest country and one of the world’s biggest democracies.Mr. Bolsonaro has consistently claimed, without evidence, that Brazil’s electronic voting system is rife with fraud and that the left was planning to rig the vote. As a result, millions of his supporters have lost faith in the integrity of their nation’s elections, according to polls, and many said publicly that they were prepared to take to the streets at his command.But in the hours after Mr. Bolsonaro’s election loss, Brazil remained relatively calm, aside from the dancing in the streets among Mr. da Silva’s joyful supporters.As of 9 a.m. local time Monday (8 a.m. E.S.T.), 13 hours after the race was called, Mr. Bolsonaro and his three politician sons, who are prolific users of social media, had not commented publicly since election results were announced.Just after 10 p.m. Sunday night, the lights were already out at the presidential palace and Mr. Bolsonaro’s closest aides had left.Voters in Brazil ousted President Jair Bolsonaro, a far-right leader, after just one term and elected Luiz Inácio Lula da Silva, a leftist former president, to replace him.Victor Moriyama for The New York TimesYet in the meantime, some of Mr. Bolsonaro’s top allies were accepting Mr. da Silva’s victory, albeit begrudgingly.“The dream of freedom of more than 51 million Brazilians lives on,” Carla Zambelli, a far-right congresswoman who has warned of rigged elections for years, posted on Twitter on Sunday night. “And I PROMISE you, I will be the toughest opposition Lula has ever imagined,” she added, referring to Mr. da Silva.Ms. Zambelli is one of Mr. Bolsonaro’s most prominent allies in Congress, with millions of followers on social media, as well as one of Brazil’s most combative politicians. A day before the election, she made headlines for pulling a gun on a supporter of Mr. da Silva in São Paulo in a scene captured on video. She was not charged.Many of Mr. Bolsonaro’s supporters appeared less ready to throw in the towel.Misinformation about potential voter fraud spread rapidly in conservative corners of the Brazilian internet in the hours after the election, including unattributed videos that purported to show voting machines malfunctioning and speculation that patterns in the vote returns suggested something was amiss. Brazil’s election officials said there was no evidence of fraud on Sunday.On the streets of some of Brazil’s biggest cities on Sunday night, many of Mr. Bolsonaro’s supporters also shouted that the election was stolen — and then said they were returning home, dejected, to wait for word from the president.“I don’t know if my vote was counted nor the votes of the people here,” said Marcelo Costa Andrade, 45, a government worker scrolling through his phone at what he hoped would be a victory party in Mr. Bolsonaro’s wealthy beachside neighborhood in Rio de Janeiro. “I feel robbed.”Mr. Bolsonaro, center, arriving to vote in Rio de Janeiro on Sunday. For months he had been warning that the country’s voting machines could be rigged. Maria Magdalena Arrellaga for The New York TimesBut, despite his suspicion that the election might have been stolen, he was preparing to leave. “Now I’ll go home, talk to my family, lean on God and wait for Bolsonaro to say something,” he said.There were signs, however, that some of Mr. Bolsonaro’s supporters were not going to wait for him to speak before publicly rejecting the results. In Mato Grosso, the heart of Brazil’s farming region, near the center of the country, truckers started fires and tried to block parts of a main highway that is a vital link for shipping agricultural goods in the hours after the results were announced, according to videos posted on social media and local news reports.Brazil’s truckers broadly support Mr. Bolsonaro and, a year ago, some had attempted to stop working and block roads in protest of the Brazilian Supreme Court’s efforts to counter some of Mr. Bolsonaro’s policies.And on Monday morning, thousands of supporters of Mr. Bolsonaro joined more than a dozen groups on the messaging app Telegram that called for “paralyzing” the country to show they would not accept Mr. da Silva’s victory.In a group focused on Rio de Janeiro, they circulated plans to create a blockade outside one of the nation’s largest oil refineries, just north of the city, on Monday morning. In another group centered on Brasília, the nation’s capital, people posted calls for a military intervention and massive protests in the afternoon.Adding to some officials’ concerns on Monday was that Mr. Bolsonaro lost in the narrowest presidential election in the 34 years of Brazil’s modern democracy. Mr. da Silva won by 2.1 million votes, or 1.8 percentage points, in an election where more than 118 million Brazilians voted.In his acceptance speech on Sunday night, Mr. da Silva recognized the country’s deep division and said he would seek to unite the nation. “I will govern for 215 million Brazilians, and not just for those who voted for me,” he said. “There are not two Brazils. We are one country, one people, one great nation.”Mr. da Silva is set to take office on Jan. 1.Flávia Milhorance and Leonardo Coelho contributed reporting from Rio de Janeiro and André Spigariol from Brasília. More

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      Campaign Press Aides Move From the Shadows to Social Media Stardom

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      MINDEN, Nev. — As Adam Laxalt, the Republican candidate for Senate in Nevada, ambled along a throng of Trump supporters at a recent rally and posed for pictures, it was his campaign’s communications director, Courtney Holland, who was really working the crowd.With an iPhone in her left hand, Ms. Holland used her right one to whip up more enthusiasm from the red-capped Republicans gathered behind her boss. As the crowd took the cue, Ms. Holland framed her shot and blasted the footage out onto the campaign’s various social media channels — as well as her own.With more than 100,000 followers on Twitter and nearly 70,000 others on Instagram, Ms. Holland reflects a new breed of campaign aides — those whose online profiles more closely resemble social media influencers than traditional behind-the-scenes press operatives.The shift seizes on the transformation in how American voters receive information about their candidates, and is changing the way campaign press shops function. Both parties are increasingly using social media to build loyalty to a particular political brand, and targeting critics and journalists to energize supporters and drive online contributions. Instead of drafting political positions for their candidates, these staff members take to social media to make their own statements.Working her first political campaign, Ms. Holland has shown little interest in dealing with mainstream reporters to shape stories about Nevada’s closely watched Senate race — and she didn’t respond to a request for comment for this article. She has used her Twitter account, however, to repeatedly post negative information about Hunter Biden, President Biden’s son, and criticize Senator Catherine Cortez Masto, the Democratic incumbent in the race, for not participating in more TV interviews.Ms. Holland’s posts on Instagram — posing with fellow conservatives or modeling Republican merchandise — have regularly drawn hundreds or even thousands of likes. Several of her memes attacking Mr. Biden have been viewed more than 100,000 times.“Influencers are being subsumed into the political apparatus on the right and the left,” said Samuel C. Woolley, who has studied social media and politics as the project director of the propaganda research team at the University of Texas at Austin. “There has been a blurring of the line between influencers and their positions as staffers that has historically been behind the camera.”The State of the 2022 Midterm ElectionsElection Day is Tuesday, Nov. 8.Bracing for a Red Wave: Republicans were already favored to flip the House. Now they are looking to run up the score by vying for seats in deep-blue states.Pennsylvania Senate Race: Lt. Gov. John Fetterman and Mehmet Oz clashed in one of the most closely watched debates of the midterm campaign. Here are five takeaways.Polling Analysis: If these poll results keep up, everything from a Democratic hold in the Senate and a narrow House majority to a total G.O.P. rout becomes imaginable, writes Nate Cohn, The Times’s chief political analyst.Strategy Change: In the final stretch before the elections, some Democrats are pushing for a new message that acknowledges the economic uncertainty troubling the electorate.In Florida, Christina Pushaw had about 2,000 Twitter followers before Gov. Ron DeSantis appointed her as his press secretary in May 2021. She now has more than 220,000 followers — far more than Lt. Gov Jeanette Nuñez and nearly as many as Casey DeSantis, Florida’s first lady.Ms. Pushaw built her following with an aggressive social media persona that sometimes includes five or six dozen postings a day, often attacking Democrats and the mainstream media. She has called the president a “seemingly senile 79-year-old aspiring dictator” and suggested that a neo-Nazi rally in Orlando had been staged by Democrats, although she later deleted that tweet.Last summer, Twitter locked her account for 12 hours for violating rules on “abusive behavior” after The Associated Press said her conduct led to a reporter receiving threats and other online abuse.Ms. Pushaw, who is now the DeSantis campaign’s rapid response director, has recently urged her fellow Republicans to stop engaging at all with the mainstream media, which she often refers to as “liberal,” “corporate” or “legacy media.”“My working theory is that if ALL conservatives simply stop talking to them, the legacy media will lose any shred of credibility or interest to Americans who follow politics,” Ms. Pushaw wrote in August.In Florida, Christina Pushaw had about 2,000 Twitter followers before Gov. Ron DeSantis appointed her as his press secretary in May 2021.Paul Hennessy/SOPA Images/LightRocket via Getty ImagesMs. Pushaw didn’t respond to a request for comment. But Mr. DeSantis has defended his aide, saying he views the criticism of her as a sign of her success.“You can try to smear me or anyone in my administration all you want to,” he told reporters in June. “All that’s going to do is embolden us to continue moving forward for the people of Florida.”The pugnacity from Ms. Pushaw and other Republicans has been deeply influenced by former President Donald J. Trump, whose combative political style has been defined by both his aggressiveness on social media and his sparring with the media. Mr. Trump bestowed his top social media aide in the White House, Dan Scavino, with the title of “assistant to the president,” while former President Barack Obama’s digital director, Jason Goldman, was a deputy assistant.Still, Mr. Obama and his team helped pave the way for turning press teams into content creators. The Obama White House regularly produced photos and videos packaged specifically for direct consumption among their own followers on social media.More recently, some of the 2020 Democratic presidential campaigns were loosely linked to armies of fanatical social media followers who teamed up to bully critics, fellow Democrats and reporters.During that race, a relentless group of superfans for Vice President Kamala Harris, known as #KHive, targeted Senator Bernie Sanders, her rival in that campaign, and numerous reporters.Reecie Colbert, one of the group’s more outspoken members, issued a warning during the campaign to Ms. Harris’s critics in a podcast about the group, saying, “I wanted them to know I will stomp a hole in you if you come for Kamala.” She later told The Los Angeles Times that she was speaking for herself, not the group.Ms. Harris has thanked KHive for its support of her on Twitter, and her husband, Doug Emhoff, regularly interacts with them.Lis Smith, a Democratic strategist, has long maintained an active social media profile. In 2012, when she was working on Mr. Obama’s re-election campaign as the rapid response director, Twitter temporarily locked her profile after she sent so many tweets during a presidential debate that she set off an internal alarm at the company designed to identify bots.But Ms. Smith warned that campaigns can go too far in letting their social media presence define them.“Social media is an increasingly big part of the job, but not in a good way,” she said. “Candidates who use social media in an authentic way can reinforce their strengths. But if you let Twitter supplant the hard work of dealing with reporters, you’re essentially breaking down a legitimate line of communications with the public.”Ryan James Girdusky, a conservative activist with over 110,000 followers on Twitter, said having staff members whose agility on social media could drive attention to a candidate’s message could be a significant advantage during a campaign.“When you have a new social media account, you have to build followers,” said Mr. Girdusky, a co-author of the book, “They’re Not Listening: How the Elites Created the National Populist Revolution.”“When you’re behind the eight ball, it’s definitely a major plus to have people who are known in the conservative movement and bring that level of credibility,” he added. More

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      Russia’s Unsupported ‘Dirty Bomb’ Claims Spread Through Right-Wing U.S. Media

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      After Russia claimed that Ukraine would use a “dirty bomb” — a conventional explosive that can spread radioactive material — on its own territory, Western countries reacted with skepticism, noting that Russia often accused others of doing what Moscow was considering doing itself. Russia provided no evidence to support its claim.But on right-wing media and in many right-wing communities online, Russia’s claim was portrayed as believable, and as a dire warning that could serve to escalate Russia’s war on Ukraine for Ukraine’s benefit, or even trigger a new world war.Alex Jones, the American conspiracy theorist who often spreads lies on his Infowars platform, during his online show on Monday suggested that Ukraine would detonate a dirty bomb within its borders and then blame Russia as “a pretext to bring NATO fully into the conflict” and start World War III. “My analysis is, about 90 percent at this point, that there’s going to be full-on public war with Russia, and at least a tactical nuclear war in Europe,” he added.The Gateway Pundit, another right-wing American news site, repeated Russia’s claims in an article on Sunday and asked: “Would this surprise anyone?”And on YouTube, Gonzalo Lira, an American commentator who lives in Ukraine, said that “all the evidence” pointed to a “deliberate provocation that is being staged by the Americans.” The video received more than 59,000 views and circulated through right-wing social media.America’s far right has repeatedly sided with Russia in the conflict, echoing President Vladimir V. Putin of Russia’s baseless claims that the war was about routing corruption in Ukraine or ending neo-Nazism.As the conflict has continued, online communities have interpreted developments through their own conspiratorial lens, picking up Russian narratives that Ukraine would bomb its own citizens to curry international sympathy.Those discussions continued this week regarding claims about the possible use of a dirty bomb in the conflict.In one video — circulated widely on the messaging app Telegram and seen more than 36,000 times on the video-streaming service Brighteon — a streamer suggested that a “cabal” of Democrats and leftists was plotting to use the dirty bomb to set off a nuclear war, which would prevent Republicans from winning the midterm elections.“The cabal is so desperate, obviously, that they can’t allow that to happen,” the host said. “And even if it does happen, they’ll probably try to push for war before the next Congress gets in.” More

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      ‘We risk another crisis’: TikTok in danger of being major vector of election misinformation

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      ‘We risk another crisis’: TikTok in danger of being major vector of election misinformation A study suggests the video platform is failing to filter false claims and rhetoric in the weeks leading up to US midterms

      Read the new Guardian series exploring the increasing power and reach of TikTok
      In the final sprint to the US midterm elections social media giant TikTok risks being a major vector for election misinformation, experts warn, with the platform’s massive user base and its design making it particularly susceptible to such threats.Preliminary research published last week from digital watchdog Global Witness and the Cybersecurity for Democracy team at New York University suggests the video platform is failing to filter large volumes of election misinformation in the weeks leading up to the vote.TikTok approved 90% of advertisements featuring election misinformation submitted by researchers, including ads containing the wrong election date, false claims about voting requirements, and rhetoric dissuading people from voting.From dance videos to global sensation: what you need to know about TikTok’s riseRead moreTikTok has for several years prohibited political advertising on the platform, including branded content from creators and paid advertisements, and ahead of midterm elections has automatically disabled monetization to better enforce the policy, TikTok global business president Blake Chandlee said in a September blog post. “TikTok is, first and foremost, an entertainment platform,” he wrote.But the NYU study showed TikTok “performed the worst out of all of the platforms tested” in the experiment, the researchers said, approving more of the false advertisements than other sites such as YouTube and Facebook.The findings spark concern among experts who point out that – with 80 million monthly users in the US and large numbers of young Americans indicating the platform is their primary source of news – such posts could have far reaching consequences.Yet the results come to little surprise, those experts say. During previous major elections in the US, TikTok had far fewer users, but misinformation was already spreading widely on the app. TikTok faced challenges moderating misinformation about elections in Kenya and the war in Ukraine.And the company, experts say, is doing far too little to rein in election lies spreading among its users.“This year is going to be much worse as we near the midterms,” said Olivia Little, a researcher who co-authored the Media Matters report. “There has been an exponential increase in users, which only means there will be more misinformation TikTok needs to proactively work to stop or we risk facing another crisis.”A crucial testWith Joe Biden himself warning that the integrity of American elections is under threat, TikTok has announced a slew of policies aimed at combatting election misinformation spreading through the app.The company laid out guidelines and safety measures related to election content and launched an elections center, which “connect[s] people who engage with election content” to approved news sources in more than 45 languages.“To bolster our response to emerging threats, TikTok partners with independent intelligence firms and regularly engages with others across the industry, civil society organizations, and other experts,” said Eric Han, TikTok’s head of US safety, in August.In September, the company also announced new policies requiring government and politician accounts to be verified and said it would ban videos aimed at campaign fundraising. TikTok added it would block verified political accounts from using money-making features available to influencers on the app, such as digital payments and gifting.Still, experts have deep concerns about the spread of election falsehoods on the video app.Those fears are exacerbated by TikTok’s structure, which makes it difficult to investigate and quantify the spread of misinformation. Unlike Twitter, which makes public its Application Programming Interface (API), software that allows researchers to extract data from platforms for analysis, or Meta, which offers its own internal search engine called Crowdtangle, TikTok does not offer tools for external audits. However, independent research as well as the platform’s own transparency reports highlight the challenges it has faced in recent years moderating election-related content.TikTok removed 350,000 videos related to election misinformation in the latter half of 2020, according to a transparency report from the company, and blocked 441,000 videos containing misinformation from user feeds globally. Internet nonprofit Mozilla warned in the run-up to Kenya’s 2022 election that the platform was “failing its first real test” to stem dis- and misinformation during pivotal political moments. The nonprofit said it had found more than 130 videos on the platform containing election-related misinformation, hate speech, and incitement against communities prior to the vote, which together gained more than 4m views. “Rather than learn from the mistakes of more established platforms like Facebook and Twitter, TikTok is following in their footsteps,” Mozilla researcher Odanga Madung wrote at the time.Why TikTok is so vulnerable to misinformationPart of the reason TikTok is uniquely susceptible to misinformation lies in certain features of its design and algorithm, experts say.Its For You Page, or general video feed, is highly customized to users’ individual preferences via an algorithm that’s little understood, even by its own staff. That combination lends itself to misinformation bubbles, said Little, the Media Matters researcher.“TikTok’s hyper-tailored algorithm can blast random accounts into virality very quickly, and I don’t think that is going to change anytime soon because it’s the reason it has become such a popular platform,” she said.Meanwhile, the ease with which users’ remix, record, and repost videos – few of which have been fact-checked – allows misinformation to spread easily while making it more difficult to remove.TikTok’s video-exclusive content brings up additional moderation hurdles, as artificial intelligence processes may find it more difficult to automatically scrape video content for misinformation compared to text. Several recent studies have highlighted how those features have exacerbated the spread of misinformation on the platform. When it comes to TikTok content related to the war in Ukraine, for example, the ability to “remix media” without fact checking it has made it difficult “even for seasoned journalists and researchers to discern truth from rumor, parody and fabrication”, said a recent report from Harvard’s Shorenstein Center on Media.That report cited other design features in the app that make it an easy pathway for misinformation, including that most users post under pseudonyms and that, unlike on Facebook, where users’ feeds are filled primarily with content from friends and people they know, TikTok’s For You Page is largely composed of content from strangers.Some of these problems are not unique to TikTok, said Marc Faddoul co-director of Tracking Exposed, a digital rights organization investigating TikTok’s algorithm.Studies have shown that algorithms across all platforms are optimized to detect and exploit cognitive biases for more polarizing content, and that any platform that relies on algorithms rather than a chronological newsfeed is more susceptible to disinformation. But TikTok is the most accelerated model of an algorithmic feed yet, he said.At the same time, he added, the platform has been slow in coming to grips with issues that have plagued its peers like Facebook and Twitter for years.“Historically, TikTok has characterized itself as an entertainment platform, denying they host political content and therefore disinformation, but we know now that is not the case,” he said.Young user base is particularly at riskExperts say an additional cause for concern is a lack of media literacy among TikTok’s largely young user base. The vast majority of young people in the US use TikTok, a recent Pew Research Center report showed. Internal data from Google revealed in July that nearly 40% of Gen Z – the generation born between the late 1990s and early 2000s – globally uses TikTok and Instagram as their primary search engines.In addition to being more likely to get news coverage from social media, Gen Z also has far higher rates of mistrust in traditional institutions such as the news media and the government compared with past generations, creating a perfect storm for the spread misinformation, said Helen Lee Bouygues, president of the Reboot Foundation, a media literacy advocacy organization.“By the nature of its audience, TikTok is exposing a lot of young children to disinformation who are not trained in media literacy, period,” she said. “They are not equipped with the skills necessary to recognize propaganda or disinformation when they see it online.”The threat is amplified by the sheer amount of time spent on the app, with 67% of US teenagers using the app for an average of 99 minutes per day. Research conducted by the Reboot Foundation showed that the longer a user spends on an app the less likely they are to distinguish between misinformation and fact.To enforce its policies, which prohibit election misinformation, harassment, hateful behavior, and violent extremism, TikTok says it relies on “a combination of people and technology” and partners with fact checkers to moderate content. The company directed questions to this blog post regarding election misinformation measures, but declined to share how many human moderators it employs.Bouygues said the company should do far more to protect its users, particularly young ones. Her research shows that media literacy and in-app nudges towards fact checking could go a long way when it comes to combating misinformation. But government action is needed to force such changes.“If the TikToks of the world really want to fight fake news, they could do it,” she said. “But as long as their financial model is keeping eyes on the page, they have no incentive to do so. That’s where policymaking needs to come into play.”TopicsTikTokThe TikTok takeoverSocial mediaUS politicsfeaturesReuse this content More