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      Taylor Swift Gives a Fashion Brand a Boost at the Super Bowl

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      Who says Area is just about the concept and not the clothes?About half an hour after the Area show ended in New York on Super Bowl Sunday, Taylor Swift appeared in Allegiant Stadium in Las Vegas wearing a pair of the brand’s “crystal slit jeans” — a high-waist denim style sliced diagonally at the center of each thigh, the patently faux “rip” framed by diamanté. It was like a runway-to-real-life feature happening in actual time — or Super time.Area, which is celebrating its 10th anniversary, is generally one of those fashion week brands that most nonfashion people see and say, “But who would wear that?” (Well, other than Simone Biles making a viral statement at the Met Gala.) Ms. Swift was the perfect answer. The designer Piotrek Panszczyk — and indeed all of fashion, which sometimes suffers from a clothes-concept perception gap — could not have planned it better had he tried.Mr. Panszczyk sits firmly in the Moschino-Schiaparelli fashion tradition of wielding sartorial humor as a commentary on contemporary life, though he tends to sit on the punny performance art end of that spectrum. Last season he used “Flintstones” bones and “Dynasty” faux furs to symbolize the evolution of luxury and caste signaling, which came after a season built around the idea of fruit and mortality, mostly in the form of banana skirts. The looks attract the sort of person who does not mind going on a milk run in Bushwick draped in rhinestones and not much else.Ms. Swift, however, is an endorsement of a different kind. It’s not the first time she has worn Area denim. Last April she wore the brand’s crystal butterfly jeans in New York, and in October she wore a pair of Area embellished jeans shorts to another Chiefs game. (She does like a bit of sparkle.) But this is the first time she wore its denim when more than 100 million people were watching. It’s a potent, and deserved, argument for the future of Area as a credible business, rather than merely a fashion week gimmick.AreaAreaAreaAreaAreaAreaAs was the latest collection, which chose as its hot topic the peculiarly modern state of endless watching — of looking, and being looked at in turn. One that seemed notably apropos given the attention being paid to Ms. Swift and everything she does. It’s a serious subject, but the clothes were awfully fun.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      The Super Bowl Could Make Mint for the NFL

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      An overtime classic, featuring appearances by Usher and Taylor Swift, could make this year’s Super Bowl a hugely profitable money-maker for the N.F.L.Did the Taylor Swift effect vault this year’s Super Bowl into the record books?John G Mabanglo/EPA, via ShutterstockThe N.F.L. scores bigIn many ways, the N.F.L. couldn’t have asked for a better outcome for the Super Bowl. It got a thrilling overtime victory that cemented the Kansas City Chiefs as the league’s latest dynasty; a well-reviewed halftime show by Usher; a full roster of pricey ads; and, of course, Taylor Swift in person.It was a powerful reminder of the Super Bowl’s singular perch in America’s cultural landscape, and how that can translate into billions for a juggernaut sports league.The game was a place to see and be seen. Yes, Swift arrived in time from Japan to cheer on her boyfriend, the Chiefs star Travis Kelce. And A-list celebrities like Jay-Z, Beyoncé and LeBron James were spotted at Allegiant Stadium in Las Vegas.Also in attendance were corporate moguls including Elon Musk — who touted a surge in activity on his X social network during the game — Tim Cook of Apple and the Twitter and Block co-founder Jack Dorsey, who was wearing a crypto in-joke T-shirt.The game could set a record. The broadcast, perhaps aided by an army of Swift fans, may surpass the 115 million viewers who tuned in last year, making that the most-watched show in U.S. history. (Viewership for N.F.L. games has rebounded strongly in recent years; the A.F.C. and N.F.C. championship matches on Jan. 28 accounted for nearly 39 percent of national linear TV viewing.)That would help explain why advertisers were still willing to fork over $7 million for a 30-second spot during last night’s broadcast. (More on the ads later.) “In this era of fragmentation, the Super Bowl is what television used to be,” Brad Adgate, a veteran media analyst, told The Times.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      2024 Grammys, Dissected: Taylor, Miley, SZA, Tracy, Joni and More

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      Subscribe to Popcast!Apple Podcasts | Spotify | Amazon MusicAt Sunday’s Grammy Awards, Taylor Swift won album of the year for “Midnights” and, for good measure, announced a new album, “The Tortured Poets Department,” due in April. Other big winners included Victoria Monét, Phoebe Bridgers (and boygenius), Killer Mike, Miley Cyrus and Billie Eilish.The show featured several moving live performances from elders: Tracy Chapman duetting with Luke Combs on “Fast Car,” a striking Joni Mitchell singalong and a closing stomper from Billy Joel.On this week’s Popcast, a conversation on whether this was the year the Grammys got it correct, whether there was a gap between what the awards indicated and what the speeches were saying, and the grounded joy of seeing worthy stars brought back into the spotlight properly.Guests:Caryn Ganz, The New York Times’s pop music editorJon Pareles, The New York Times’s chief pop music criticLindsay Zoladz, a New York Times pop music criticConnect With Popcast. Become a part of the Popcast community: Join the show’s Facebook group and Discord channel. We want to hear from you! Tune in, and tell us what you think at popcast@nytimes.com. Follow our host, Jon Caramanica, on Twitter: @joncaramanica. More

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      The Grammys Aim for a Big Tent, but Not Everyone Feels at Home

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      The most awarded artists were diverse on Sunday night. How those winners received their honors, however, differed mightily.Sunday night at the 66th annual Grammy Awards, Jay-Z accepted the Dr. Dre global impact award, a sort of éminence grise prize. He’s previously won 24 Grammys, but he did not treat the moment like a homecoming.Instead, he used his speech to alternately nudge and excoriate the Recording Academy, the body that awards the Grammys, for its mistreatment and short-shrifting of Black artists: “We want y’all to get it right. At least get it close to right.” He mentioned his wife, Beyoncé, winner of the most Grammys ever, yet never a winner for album of the year. “Think about that,” he said, as he scrunched up his face with distaste.By this point, the room seemed to understand what was happening — Jay-Z was rinsing the Grammys on its own stage. Beyoncé, in the audience, appeared to be somewhere near tears. “When I get nervous,” Jay-Z said, “I tell the truth.” He reached out and grabbed the hand of his daughter Blue Ivy for support before urging those who have been overlooked and slighted to persevere “until they give you all those accolades you feel you deserve.”Jay-Z’s speech took a moment of acclaim and turned it into a moment for reflection, and maybe a lecture. Over the past few years, several Black artists have effectively been boycotting the Grammys by declining to submit their music for consideration, frustrated with how hip-hop and R&B are treated, particularly in the biggest all-genre categories.This year was no different — album, record and song of the year were won by white artists, though broadly speaking, the most awarded artists were diverse: three each for SZA, Killer Mike and Victoria Monét; four for Phoebe Bridgers (three of which came as part of boygenius) and two each for Taylor Swift, Billie Eilish and Miley Cyrus.How those artists received those honors, however, differed mightily.In their speeches, Monét and SZA emphasized how long and roundabout their paths to this moment had been. During her acceptance for best new artist, Monét called the prize the endpoint of “a 15-year pursuit.” She’s primarily been known for her songwriting, particularly her work with Ariana Grande. And while she’d released music independently through the 2010s, her 2023 album, “Jaguar II,” was her first major-label LP. “My roots have been growing underneath ground, unseen for so long,” she said. “And I feel like today, I’m sprouting.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Taylor Swift Announces New Album, ‘The Tortured Poets Department,’ at Grammys

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      As she accepted the Grammy for best pop vocal album for “Midnights,” Taylor Swift announced that she would be releasing her new album, “The Tortured Poets Department,” on April 19.“I know that the way that the Recording Academy voted is a direct reflection of the passion of the fans, so I want to say thank you to the fans by telling you a secret that I’ve been keeping from you for the last two years,” Swift said. “Which is that my brand-new album comes out April 19. It’s called ‘The Tortured Poets Department.’”Swift said she would post the album’s cover from backstage when she was done accepting the prize.Going into the night’s awards show, Swift fans had noticed that the artist had changed her profile picture on X, Instagram and Facebook to a black-and-white version, and many interpreted this as a hint that Swift would announce a new “Taylor’s version” of her “Reputation” album, which has a black-and-white cover.Swift received six Grammy nominations, including nods for “Anti-Hero” in the best song and record of the year categories and a nomination for “Midnights” in the album of the year category.“This is my 13th Grammy,” Swift said in her speech. “This is my lucky number, I don’t know if I’ve ever told you that.” More

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      Taylor Swift and the Profound Weirdness of MAGA

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      Hatred makes people gullible and foolish. That’s a key lesson of the MAGA right’s deeply strange turn against Taylor Swift and her boyfriend, the Kansas City Chiefs’ star tight end Travis Kelce. In fact, that’s a key lesson from this entire sorry era in American political and cultural life.There’s nothing new about partisan anger at celebrities. And Swift has dabbled in politics. In 2018, she endorsed the Democratic candidate for Senate in Tennessee, Phil Bredesen, over Republican Marsha Blackburn, and in 2020 she endorsed Joe Biden for president. Kelce, for his part, appeared in ads for the Pfizer Covid vaccine. By MAGA’s calculation, between them the couple express the most infernal combination of affiliations — Democrats and vaccines.Moreover, “shut up and sing” (or, in Kelce’s case, shut up and catch) has been such a consistent theme in right-wing cancel culture that it was the title both of Fox News host Laura Ingraham’s 2003 book and of a 2006 documentary about the Dixie Chicks (now just the Chicks). But Republican opposition to celebrity engagement has always been highly selective. Even as he condemned Swift, one prominent MAGA figure recently boasted that his “side” still had Kid Rock, Ted Nugent and Jon Voight. And it was the G.O.P., after all, that elected both a movie star (Ronald Reagan) and a reality TV celebrity (Donald Trump) to the presidency.But while traditional partisan pettiness can explain the knee-jerk negative reaction to Swift, it can’t come close to explaining the incredible weirdness of the recent theory emanating from people with some of the largest platforms in MAGA America. According to them, Taylor Swift’s extraordinary popularity isn’t the organic outcome of a talented and appealing superstar’s bond with her fans. No, according to them, Swift’s rise is an “op” or a “psyop” engineered by the deep state in order to benefit Joe Biden.A central part of the plot, of course, is Swift’s fake, deep-state-invented relationship with Kelce. Thus when the Chiefs struggled earlier in the season, it was a source of right-wing schadenfreude. But now that they’ve surged into a berth in the Super Bowl, it has all been revealed as part of The Plan.Again, it’s all just so dumb and strange. But dumb and strange is par for the course with MAGA. If we imagined conspiracy theories as movies, we’d say “Taylor Swift: Psyop” was brought to you by the same studio that produced cult classics such as “Pizzagate” and “The Seth Rich Conspiracy,” not to mention the tentpole franchises “QAnon” and “Stop the Steal.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Inside Trump’s Not-So-Swift Brain

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      It’s easy to imagine what’s going through Donald Trump’s head right now. I can hear his interior monologue all the way from Mar-a-Lago. He’s fulminating, working himself up to another epic meltdown, like he had over Nikki Haley the night he won the New Hampshire primary. The thoughts pinballing through Trump’s cortex might be something like this:“I like Taylor Swift. I do. She’s made a career of revenge, which gets my Complete and Total Endorsement. She’s beautiful, just my type, unlike that wack job E. Jean Carroll and her sick lawyer, Roberta Kaplan.“Rachel Maddow is not getting my money for that penthouse and shopping spree E. Jean promised her on MSDNC. Rachel wears the same outfit every day anyway. Besides, I don’t have $83 million. My third-rate lawyers drained the money I siphoned from my donors. I thought everyone knew I made that up about being a billionaire.“I’ll tell you what: The idea that Taylor Swift is more popular than me is a joke. Her fans are 13 years old. They can’t even vote.“In the Rigged and Stolen election of 2020, I got the most votes of any president in history. She doesn’t have more fans than me. She doesn’t! And my fans are more committed. Swifties won’t stand in line as long as mine. They’ve never broken into the Capitol for her. Oh, what a beautiful day that was.“Now let me just tell you, I’m two for two, dominating in Iowa and New Hampshire, great, great, fantastic states, very special places. Every place we go we have tens of thousands of people outside every arena. They have to build larger arenas in this country just for me, right?“Taylor seems like a nice girl, a little too wholesome for my taste. She did a Diet Coke ad and I like Diet Coke. She even got Birdbrain to take her daughter to a concert. And sure, I have a Taylor friendship “BFF” bracelet. Who doesn’t? That neurotic dope Maureen Dowd once compared me to a 13-year-old girl. SHE DOESN’T KNOW ME!We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Taylor Swift, Travis Kelce and a MAGA Meltdown

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      The fulminations surrounding the world’s biggest pop icon — and girlfriend of Chiefs tight end Travis Kelce — reached the stratosphere after Kansas City made it to the Super Bowl.For football fans eager to see a new team in the Super Bowl, the conference championship games on Sunday that sent the Kansas City Chiefs and San Francisco 49ers back to the main event of American sports culture were sorely disappointing.But one thing is new: Taylor Swift. And she is driving the movement behind Donald Trump bonkers.The fulminations surrounding the world’s biggest pop icon — and girlfriend of Travis Kelce, the Chiefs’ star tight end — reached the stratosphere after Kansas City made it to the Super Bowl for the fourth time in five years, and the first time since Ms. Swift joined the team’s entourage.The conspiracy theories coming out of the Make America Great Again contingent were already legion: that Ms. Swift is a secret agent of the Pentagon; that she is bolstering her fan base in preparation for her endorsement of President Biden’s re-election; or that she and Mr. Kelce are a contrived couple, assembled to boost the N.F.L. or Covid vaccines or Democrats or whatever.“I wonder who’s going to win the Super Bowl next month,” Vivek Ramaswamy, the conspiratorial presidential candidate, turned Trump surrogate, pondered on social media on Monday. “And I wonder if there’s a major presidential endorsement coming from an artificially culturally propped-up couple this fall.”The pro-Trump broadcaster Mike Crispi led off on Sunday by claiming that the National Football League is “rigged” in order to spread “Democrat propaganda”: “Calling it now: KC wins, goes to Super Bowl, Swift comes out at the halftime show and ‘endorses’ Joe Biden with Kelce at midfield.”Other detractors of Ms. Swift among Mr. Trump’s biggest fans include one of his lawyers, Alina Habba, one of his biggest conspiracy theorists, Jack Posobiec, and other MAGA luminaries like Laura Loomer and Charlie Kirk, who leads a pro-Trump youth organization, Turning Point USA.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber?  More