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      Democratic Report Raises 2022 Alarms on Messaging and Voter Outreach

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      A new report, in perhaps the most thorough soul-searching done by either party this year, points to an urgent need for the party to present a positive economic agenda and rebut Republican misinformation.Democrats defeated President Donald J. Trump and captured the Senate last year with a racially diverse coalition that delivered victories by tiny margins in key states like Georgia, Arizona and Wisconsin.In the next election, they cannot count on repeating that feat, a new report warns.A review of the 2020 election, conducted by several prominent Democratic advocacy groups, has concluded that the party is at risk of losing ground with Black, Hispanic and Asian American voters unless it does a better job presenting an economic agenda and countering Republican efforts to spread misinformation and tie all Democratic candidates to the far left.The 70-page report, obtained by The New York Times, was assembled at the behest of three major Democratic interest groups: Third Way, a centrist think tank, and the Collective PAC and the Latino Victory Fund, which promote Black and Hispanic candidates. It appears to be the most thorough act of self-criticism carried out by Democrats or Republicans after the last campaign.The document is all the more striking because it is addressed to a victorious party: Despite their successes, Democrats had hoped to achieve more robust control of both chambers of Congress, rather than the ultra-precarious margins they enjoy.Read the reportThree prominent Democratic groups, Third Way, the Collective PAC and the Latino Victory Fund, conducted a review of the 2020 election.Read Document 73 pagesIn part, the study found, Democrats fell short of their aspirations because many House and Senate candidates failed to match Joseph R. Biden Jr.’s support with voters of color who loathed Mr. Trump but distrusted the Democratic Party as a whole. Those constituencies included Hispanic voters in Florida and Texas, Vietnamese American and Filipino American voters in California, and Black voters in North Carolina.Overall, the report warns, Democrats in 2020 lacked a core argument about the economy and recovering from the coronavirus pandemic — one that might have helped candidates repel Republican claims that they wanted to “keep the economy shut down,” or worse. The party “leaned too heavily on ‘anti-Trump’ rhetoric,” the report concludes.“Win or lose, self-described progressive or moderate, Democrats consistently raised a lack of strong Democratic Party brand as a significant concern in 2020,” the report states. “In the absence of strong party branding, the opposition latched on to G.O.P. talking points, suggesting our candidates would ‘burn down your house and take away the police.’”Former Representative Debbie Mucarsel-Powell, a Democrat who lost re-election in South Florida in November, said in an interview that she had spoken with the authors of the report and raised concerns about Democratic outreach to Hispanic voters and the party’s failure to rebut misinformation in Spanish-language media.“Unfortunately, the Democratic Party has in some ways lost touch with our electorate,” Ms. Mucarsel-Powell said. “There is this assumption that of course people of color, or the working class, are going to vote for Democrats. We can never assume anything.”The report, chiefly written by a pair of veteran Democratic operatives, Marlon Marshall and Lynda Tran, is among the most significant salvos yet in the Democratic Party’s internal debate about how it should approach the 2022 elections. It may stir skepticism from some quarters because of the involvement of Third Way, which much of the left regards with hostility.A fourth group that initially backed the study, the campaign finance reform group End Citizens United, backed away this spring. Tiffany Muller, the head of the group, said it had to abandon its involvement to focus instead on passing the For the People Act, a sweeping good-government bill that is stuck in the Senate.Former Representative Debbie Mucarsel-Powell, a Democrat, lost re-election in South Florida last year. She remains worried about her party’s outreach to Hispanic voters.Saul Martinez for The New York TimesMr. Marshall and Ms. Tran, as well as the groups sponsoring the review, have begun to share its conclusions with Democratic lawmakers and party officials in recent days, including Jaime Harrison, the chairman of the Democratic National Committee.The study spanned nearly six months of research and data analysis that scrutinized about three dozen races for the House and the Senate, and involved interviews with 143 people, including lawmakers, candidates and pollsters, people involved in assembling the report said. Among the campaigns reviewed were the Senate elections in Arizona, Georgia and North Carolina, as well as House races in the suburbs of Minneapolis, Los Angeles, Atlanta and Dallas, and in rural New Mexico and Maine.The study follows an internal review conducted by the Democratic Congressional Campaign Committee that was unveiled last month. Both projects found that Democratic candidates had been hobbled by flawed polling and pandemic-imposed limitations on campaigning.In the D.C.C.C. report, the committee attributed setbacks at the congressional level to a surge in turnout by Trump supporters and an inadequate Democratic response to attacks calling them police-hating socialists.Some lawmakers on the left have complained that criticism of left-wing messaging amounts to scapegoating activists for the party’s failures.Yet the review by Third Way, the Collective PAC and the Latino Victory Fund goes further in diagnosing the party’s messaging as deficient in ways that may have cost Democrats more than a dozen seats in the House. Its report offers a blunt assessment that in 2020, Republicans succeeded in misleading voters about the Democratic Party’s agenda and that Democrats had erred by speaking to voters of color as though they are a monolithic, left-leaning group.Representative Tony Cárdenas of California, who helms the Congressional Hispanic Caucus’s political action committee, embraced that critique of Democratic messaging and said the party should discard the assumption “that voters of color are inherently more progressive.”“That’s been a ridiculous idea and that’s never been true,” Mr. Cárdenas said, lamenting that Republicans had succeeded in “trying to confuse Latino voters with the socialism message, things of that nature, ‘defund the police.’”Quentin James, the president of the Collective PAC, said it was clear that “some of the rhetoric we see from coastal Democrats” had been problematic. Mr. James pointed to the activist demand to “defund” the police as especially harmful, even with supporters of policing overhauls.“We did a poll that showed Black voters, by and large, vastly support reforming the police and reallocating their budgets,” Mr. James said. “That terminology — ‘defund’ — was not popular in the Black community.”A report by the Democratic Congressional Campaign Committee attributed the party’s setbacks to a surge in turnout by Trump supporters and an inadequate Democratic response to Republican attacks.Alyssa Schukar for The New York TimesKara Eastman, a progressive Democrat who lost her bid for a House seat based in Omaha, said Republicans had succeeded in delivering a “barrage of messages” that tarred her and her party as being outside the mainstream. Ms. Eastman said she had told the authors of the 2020 review that she believed those labels were particularly damaging to women.Matt Bennett, a Third Way strategist, said the party needed to be far better prepared to mount a defense in the midterm campaign.“We have got to take very seriously these attacks on Democrats as radicals and stipulate that they land,” Mr. Bennett said. “A lot of this just didn’t land on Joe Biden.”Democrats maintained a large advantage with voters of color in the 2020 elections, but the report identified telling areas of weakness. Mr. Biden and other Democrats lost ground with Latino voters relative to the party’s performance in 2016, “especially among working-class and non-college voters in these communities,” the report found.The report found that a surge in Asian American turnout appeared to have secured Mr. Biden’s victory in Georgia but that Democratic House candidates ran behind Mr. Biden with Asian American voters in contested California and Texas races. In some important states, Democrats did not mobilize Black voters at the same rate that Republicans did conservative white voters.“A substantial boost in turnout netted Democrats more raw votes from Black voters than in 2016, but the explosive growth among white voters in most races outpaced these gains,” the report warns.There has been no comparable self-review on the Republican side after the party’s severe setbacks last year, mainly because G.O.P. leaders have no appetite for a debate about Mr. Trump’s impact.Republicans will continue to have structural advantages in Washington because of congressional gerrymandering and the disproportionate representation of rural white voters in the Senate and the Electoral College. Erin Scott for The New York TimesThe Republican Party faces serious political obstacles, arising from Mr. Trump’s unpopularity, the growing liberalism of young voters and the country’s growing diversity. Many of the party’s policies are unpopular, including cutting social-welfare and retirement-security programs and keeping taxes low for the wealthy and big corporations.Yet the structure of the American electoral system has tilted national campaigns toward the G.O.P., because of congressional gerrymandering and the disproportionate representation of rural white voters in the Senate and the Electoral College.Democratic hopes for the midterm elections have so far hinged on the prospect of a strong recovery from the coronavirus pandemic and on voters’ regarding Republicans as a party unsuited to governing.Representative Mikie Sherrill of New Jersey, a moderate Democrat who was briefed on the findings of the report, called it proof that the party needed a strong central message about the economy in 2022.“We need to continue to show the American people what we’ve done, and then talk incessantly across the country, in every town, about how Democrats are governing,” Ms. Sherrill said.Largely unaddressed in the report is the immense deficit Democrats face among lower-income white voters. In its conclusion, however, Mr. Marshall and Ms. Tran write that Democrats need to deliver a message that includes working-class whites and matches the G.O.P.’s clear “collective gospel” about low taxes and military strength.“Our gospel should be about championing all working people — including but not limited to white working people — and lifting up our values of opportunity, equity, inclusion,” they write. More

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      Democrats Beat Trump in 2020. Now They’re Asking: What Went Wrong?

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      AdvertisementContinue reading the main storySupported byContinue reading the main storyDemocrats Beat Trump in 2020. Now They’re Asking: What Went Wrong?Disappointed by down-ballot losses, Democratic interest groups are joining forces to conduct an autopsy of the election results. Republicans do not yet seem willing to reckon with the G.O.P.’s major defeats.Joseph R. Biden Jr. speaking outside the Chase Center in Wilmington, Del., after winning the election on Nov. 7.Credit…Erin Schaff/The New York TimesFeb. 20, 2021, 5:00 a.m. ETDemocrats emerged from the 2020 election with full control of the federal government and a pile of lingering questions. In private, party leaders and strategists have been wrestling with a quandary: Why was President Biden’s convincing victory over Donald J. Trump not accompanied by broad Democratic gains down ballot?With that puzzle in mind, a cluster of Democratic advocacy groups has quietly launched a review of the party’s performance in the 2020 election with an eye toward shaping Democrats’ approach to next year’s midterm campaign, seven people familiar with the effort said.There is particular concern among the Democratic sponsors of the initiative about the party’s losses in House districts with large minority populations, including in Florida, Texas and California, people briefed on the initiative said. The review is probing tactical and strategic choices across the map, including Democratic messaging on the economy and the coronavirus pandemic, as well as organizational decisions like eschewing in-person canvassing.Democrats had anticipated they would be able to expand their majority in the House, pushing into historically red areas of the Sun Belt where Mr. Trump’s unpopularity had destabilized the G.O.P. coalition. Instead, Republicans took 14 Democratic-held House seats, including a dozen that Democrats had captured in an anti-Trump wave election just two years earlier.The results stunned strategists in both parties, raising questions about the reliability of campaign polling and seemingly underscoring Democratic vulnerabilities in rural areas and right-of-center suburbs. Democrats also lost several contested Senate races by unexpectedly wide margins, even as they narrowly took control of the chamber.Strategists involved in the Democratic self-review have begun interviewing elected officials and campaign consultants and reaching out to lawmakers and former candidates in major House and Senate races where the party either won or lost narrowly.Four major groups are backing the effort, spanning a range of Democratic-leaning interests: Third Way, a centrist think tank; End Citizens United, a clean-government group; the Latino Victory Fund; and Collective PAC, an organization that supports Black Democratic candidates.They are said to be working with at least three influential bodies within the House Democratic caucus: the Congressional Black Caucus, the Congressional Hispanic Caucus and the New Democrat Coalition, a group of centrist lawmakers. The groups have retained a Democratic consulting firm, 270 Strategies, to conduct interviews and analyze electoral data.The newly elected Democratic Representatives Jason Crow, Antonio Delgado, Jared Golden and Abigail Spanberger participated in a forum hosted by End Citizens United in 2019.Credit…Erik S Lesser/EPA, via ShutterstockDemocrats are feeling considerable pressure to refine their political playbook ahead of the 2022 congressional elections, when the party will be defending minuscule House and Senate majorities without a presidential race to drive turnout on either side.Dan Sena, a former executive director of the Democratic Congressional Campaign Committee, said there was a recognition in the party that despite Mr. Biden’s victory the 2020 cycle had not been an unalloyed Democratic success story.“I think people know that there was good and bad coming out of ’20 and there is a desire to look under the hood,” Mr. Sena said.Among the party’s goals, Mr. Sena said, should be studying their gains in Georgia and looking for other areas where population growth and demographic change might furnish the party with strong electoral targets in 2022.“There were a series of factors that really made Georgia work this cycle,” he said. “How do you begin to find places like Georgia?”Matt Bennett, senior vice president of Third Way, confirmed in a statement that the four-way project was aimed at positioning Democrats for the midterm elections.“With narrow Democratic majorities in Congress and the Republican Party in the thrall of Trump-supporting seditionists, the stakes have never been higher,” he said. “Our organizations will provide Democrats with a detailed picture of what happened in 2020 — with a wide range of input from voices across the party — so they are fully prepared to take on the G.O.P. in 2022.”In addition to the outside review, some of the traditional party committees are said to be taking narrower steps to scrutinize the 2020 results. Concerned about a drop-off in support with Latino men, the Democratic Congressional Campaign Committee conducted focus groups in the Rio Grande Valley of Texas earlier this year, one person familiar with the study said. It is not clear precisely what conclusions emerged from the exercise.So far there is no equivalent process underway on the Republican side, party officials said, citing the general lack of appetite among G.O.P. leaders for grappling openly with Mr. Trump’s impact on the party and the wreckage he inflicted in key regions of the country.As a candidate for re-election, Mr. Trump slumped in the Democratic-leaning Upper Midwest — giving up his most important breakthroughs of 2016 — and lost to Mr. Biden in Georgia and Arizona, two traditionally red states where the G.O.P. has suffered an abrupt decline in recent years. The party lost all four Senate seats from those states during Mr. Trump’s presidency, three of them in the 2020 cycle.But Mr. Trump and his political retainers have so far responded with fury to critics of his stewardship of the party, and there is no apparent desire to tempt his wrath with a comprehensive analysis that would be likely to yield unflattering results. One unofficial review, conducted by Mr. Trump’s pollster, Tony Fabrizio, concluded that Mr. Trump had shed significant support because of his handling of the coronavirus pandemic, with particularly damaging losses among white voters.In the past, Democratic attempts at self-scrutiny have tended to yield somewhat mushy conclusions aimed at avoiding controversy across the party’s multifarious coalition.Donald J. Trump spoke on election night at the White House.Credit…Doug Mills/The New York TimesThe Democratic Party briefly appeared headed for a public reckoning in November, as the party absorbed its setbacks in the House and its failure to unseat several Republican senators whom Democrats had seen as ripe for defeat.A group of centrist House members blamed left-wing rhetoric about democratic socialism and defunding the police for their losses in a number of conservative-leaning suburbs and rural districts. Days after the election, Representative Abigail Spanberger of Virginia said the party should renounce the word “socialism,” drawing pushback from progressives like Representative Alexandria Ocasio-Cortez of New York.That airing of differences did not last long: Democrats quickly closed ranks in response to Mr. Trump’s attacks on the 2020 election, and party unity hardened after the Jan. 5 runoff elections in Georgia and the Jan. 6 attack on the Capitol. But there are still significant internal disagreements about campaign strategy.It has been eight years since either political party conducted a wide-ranging self-assessment that recommended thorough changes in structure and strategy. After the 2012 election, when Republicans lost the presidential race and gave up seats in both chambers of Congress, the Republican National Committee empaneled a task force that called for major changes to the party organization.The so-called 2012 autopsy also recommended that the G.O.P. embrace the cause of immigration reform, warning that the party faced a bleak demographic future if it did not improve its position with communities of color. That recommendation was effectively discarded after House Republicans blocked a bipartisan immigration deal passed by the Senate, and then fully obliterated by Mr. Trump’s presidential candidacy.Henry Barbour, a member of the R.N.C. who co-authored the committee’s post-2012 analysis, said it would be wise for both parties to consider their political positioning after the 2020 election. He said Democrats had succeeded in the election by running against Mr. Trump but that the party’s leftward shift had alienated otherwise winnable voters, including some Black, Hispanic and Asian-American communities that shifted incrementally toward Mr. Trump.“They’re running off a lot of middle-class Americans who work hard for a living out in the heartland, or in big cities or suburbs,” Mr. Barbour said. “Part of that is because Democrats have run too far to the left.”Mr. Barbour said Republicans, too, should take a cleareyed look at their 2020 performance. Mr. Trump, he said, had not done enough to expand his appeal beyond a large and loyal minority of voters.“The Republican Party has got to do better than that,” he said. “We’re not just a party of one president.”Henry Barbour, a member of the Republican National Committee, at the party’s 2020 convention in Charlotte, N.C.Credit…Carlos Barria/ReutersIn addition to the four-way review on the Democratic side, there are several narrower projects underway focused on addressing deficiencies in polling.Democratic and Republican officials alike found serious shortcomings in their survey research, especially polling in House races that failed to anticipate how close Republicans would come to retaking the majority. Both parties emerged from the campaign feeling that they had significantly misjudged the landscape of competitive House races, with Democrats losing seats unexpectedly and Republicans perhaps having missed a chance to capture the chamber as a result.The chief Republican and Democratic super PACs focused on House races — the Congressional Leadership Fund and House Majority PAC — are both in the process of studying their 2020 polling and debating changes for the 2022 campaign, people familiar with their efforts said.The Congressional Leadership Fund, a Republican group, is said to be undertaking a somewhat more extensive review of its spending and messaging, though it is not expected to issue any kind of larger diagnosis for the party. “We would be foolish not to take a serious look at what worked, what didn’t work and how you can evolve and advance,” said Dan Conston, the group’s president.Several of the largest Democratic polling companies are also conferring regularly with each other in an effort to address gaps in the 2020 research. Two people involved in the conversations said there was general agreement that the industry had to update its practices before 2022 to assure Democratic leaders that they would not be caught by surprise again.Anna Greenberg, a Democratic pollster involved in reviewing research from the last cycle, said that the party was only now digging more deeply into the results of the 2020 election because the last few months had been dominated by other crises.Several Democratic and Republican strategists cautioned that both parties faced a challenge in formulating a plan for 2022: It had been more than a decade, she said, since a midterm campaign had not been dominated by a larger-than-life presidential personality. Based on the experience of the 2020 campaign, it is not clear that Mr. Biden is destined to become such a polarizing figure.“It’s hard to know what an election’s like without an Obama or a Trump,” Ms. Greenberg said, “just normal, regular, ordinary people running.”AdvertisementContinue reading the main story More