Thompson, Mark John (1957- )

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    Brian Stelter Returns to CNN as Chief Media Analyst

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    Mr. Stelter, who left CNN two years ago, will be helming his newsletter for the network, but without a Sunday show.CNN’s “Reliable Sources” is back. Kind of.Brian Stelter, a media reporter and pundit who left CNN two years ago amid differences with the network’s previous leadership, is returning to the company as its chief media analyst and writer of its “Reliable Sources” newsletter.The network’s Sunday morning round table of media criticism that he had hosted, also called “Reliable Sources,” will not return. In his new role, Mr. Stelter will serve as an on-air analyst in addition to writing his newsletter and reporting for the network.Mr. Stelter, 39, announced his return to CNN on Tuesday in the newsletter he founded, saying he was back at the network in a somewhat different capacity.“I loved my old life as the anchor of a Sunday morning show but, to borrow some lingo from my video game blogger days, I finished that level of the game,” Mr. Stelter said. “Time for new levels, new challenges.”Mark Thompson, CNN’s chief executive, said in a statement that he was “happy to welcome” Mr. Stelter back to CNN, calling him “one of the best global experts in media commentary.”Mr. Stelter replaces Oliver Darcy as author of the newsletter. Mr. Darcy recently left the network to start his own subscription-based news site, Status, which focuses on media and entertainment news. CNN also regularly calls upon Sara Fischer, a media reporter for Axios, as an on-air analyst.Mr. Stelter, a former New York Times reporter, joined CNN in 2013 as host of “Reliable Sources” under the network’s president at the time, Jeff Zucker, and left in 2022 after a new leader, Chris Licht, reprogrammed the network. When Mr. Licht took over, he sought to steer the network away from partisan analysis that had become popular on CNN during the administration of President Donald J. Trump. In some cases, that meant removing voices that he perceived as too liberal. Mr. Stelter was among the prominent network hosts who audience research showed were most closely associated with having a liberal tilt.Mr. Stelter began negotiating his return to CNN in the last three weeks, after Mr. Darcy announced plans to leave the network, according to a person familiar with the matter. Mr. Darcy’s decision was unrelated to Mr. Stelter’s appointment, another person said.In the inaugural edition of his new newsletter, Mr. Stelter was reflective about his bumpy departure from CNN, saying it allowed him to experience the news “more like an everyday consumer,” honing his focus on “the attention economy and the information ecosystem.”“I always scoffed at people who said ‘getting fired was the best thing that’s ever happened to me’ — until, well, it happened to me,” Mr. Stelter wrote. More

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      CNN Cuts 100 Jobs, and Announces Plan for Digital Subscription Product

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      The network’s C.E.O., Mark Thompson, has promised a more robust digital strategy as people flee traditional cable packages.CNN’s top leader announced 100 job cuts on Wednesday as well as a digital strategy that would include a new subscription-only digital offering by the end of the year.The company is laying off around 100 people, or about 3 percent of its work force. The layoffs would come “across the company,” Mark Thompson, the network’s chairman, said in a memo to employees. CNN last had significant layoffs in late 2022.Mr. Thompson announced the job cuts as the company began to unveil steps on a digital plan that he said would help the network “regain a leadership position in the news experiences of the future.”Mr. Thompson, the former chief executive of The New York Times and a senior leader at the BBC, has been in charge of CNN since October 2023. He has promised a more robust digital strategy as people flee traditional cable packages in favor of streaming entertainment.CNN’s ratings have plummeted over the last two years, more so than those of its primary competitors, Fox News and MSNBC. Additionally, CNN’s parent, Warner Bros. Discovery, has an enormous debt load, and its share price has fallen sharply this year.CNN got a recent shot in the arm when it organized and broadcast the first presidential debate in late June, an event that continued to set off alarm bells within the Democratic Party about the future of President Biden’s campaign. CNN made the debate available for other outlets to broadcast, and it drew more than 50 million viewers overall. About 9.5 million of those watched on CNN.As part of the announcement on Wednesday, Mr. Thompson said CNN.com’s “first subscription product” would debut later this year. He also said the company would create “a growing stable of ‘news you can use’ offerings” in lifestyle coverage. Additionally, he said the company would make a push into artificial intelligence.Mr. Thompson laid out a reorganization that would include merging three separate newsrooms (U.S. news gathering, international news gathering and digital news) under one leader, Virginia Moseley. And on the prime-time television front, he has directed deputies to “increase audience competitiveness and also keep a close eye on production costs.”“Turning a great news organization toward the future is not a one-day affair,” Mr. Thompson wrote in a memo to employees. “It happens in stages and over time. Today’s announcements do not answer every question or seek to solve every challenge we face. However, they do represent a significant step forward.” More