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    Why We Let Fads Dictate What We Eat

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    For a few weeks last fall, I was eating a deflated rectangle made of cottage cheese, eggs and shredded Cheddar every day for lunch. When this unholy concoction first came out of the oven, it would seem so fluffy and filled with promise; warm and buttery yellow. By the time this egg bake made it to my plate, it fell into a sad lump. It always tasted fine; I’ve had much worse. But it’s certainly not what I would have chosen to eat regularly if I had not listened to the siren song of #proteinfluencers.Protein has been the hot macronutrient for a while now. Longtime readers may recall that I gently mocked my husband for his protein obsession back in 2023. He had been listening to health podcasts and social media posts, and various protein powders made their way into our pantry. In the two years since I wrote that piece, protein has become even more ubiquitous. This month, The Wall Street Journal noted that “In the year to Feb. 22, the fastest-growing grocery items were those with the most protein per serving — 25 grams or more, according to NielsenIQ data.” The extended Kardashian clan, who never met a trend they couldn’t capitalize on, is in the mix. Khloe Kardashian just announced a new line of protein popcorn called Khloud.Protein-forward diets are easy to market because they appeal to both men and women. Dieting in general is female coded, but men can focus on protein without feeling emasculated because body builders do it, and it comes in the form of literal red meat (hello beef tallow, my old friend) and gym-rat powders.In general, I try to eat in a way that makes me feel physically and mentally good. I thought that I had grown beyond fads and that I could not be swayed. I try to resist outside influences because I was raised on a steady diet of teen magazines and “America’s Next Top Model” and the fiction that celery is a negative calorie food. I don’t need to flood my brain with any more self-loathing nonsense.Still, I don’t want to be ignorant of ways to keep myself fully functional. I turned 43 this year. I’m competitive about my athletic prowess. I’m trying to get my fastest mile run under 7 minutes. I have been reading about how muscle mass starts to decline in your 30s — especially for women — and consuming enough protein is essential for building new muscle.I’m also not immune to social media, in part because it’s my job to analyze what is popular and how trends are sold to a captive audience. But I am also part of the audience.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Shein and Temu Will be Hit by Trump’s China Tariffs. Americans Are Worried.

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      The Trump administration’s plan to add steep fees to packages from China will deal a blow to Temu, Shein and some TikTok Shop sellers, worrying American consumers.Tamika Johnson, a 44-year-old in Chicago, posted videos to TikTok this month about her orders from Shein, the Chinese e-commerce giant. She was nervous about potential delivery delays in the face of upcoming tariffs.Her 213,000 followers chimed in as she shared status updates on her purchases of clothing and suitcases, detailing their own plans for last-minute orders and sharing concerns about their shipments.“People are very worried,” Ms. Johnson, who posts to TikTok under the handle @TammyTheBlackPrepper, said in an interview. “I’m trying to stock up on clothes now and the things that I need.”Ms. Johnson is one of many American consumers who have been posting anxiously to TikTok and Reddit about a coming Trump administration-induced change for the Chinese e-commerce companies Shein and Temu, which sell inexpensive items like $8 dresses and $14 wagons. Starting on May 2, the Trump administration is poised to end a trade loophole that enabled the delivery of ultra low-cost goods from Chinese factories straight to Americans’ doorsteps without being subject to duties. That will add steep new fees to packages from Shein and Temu.At least some sellers on TikTok Shop, the popular app’s growing marketplace, and AliExpress, another Chinese e-commerce site, will also take a hit.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      How Trump Could Make Larry Ellison the Next Media Mogul

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      For decades, Larry Ellison reveled in being the Silicon Valley executive who really knew how to have a good time. He spent as much as $200 million building a Japanese-inspired imperial villa near Palo Alto, Calif., bought the sixth-largest Hawaiian island and dated and married and divorced with never-ending zeal.Few paid much attention to exactly what his database company, Oracle, did. Sometimes, neither did Mr. Ellison. He did not show up for his keynote talk at Oracle’s annual convention in San Francisco in 2013 because he was on his yacht trying to win the America’s Cup, which he did. A biography about him was titled, “The Difference Between God and Larry Ellison: God Doesn’t Think He’s Larry Ellison.”With a fortune of $175 billion, there is not much left for Mr. Ellison to buy that would seriously dent his wallet. He broke a Florida record in 2022 when he purchased a 22-acre estate near Palm Beach — but at $173 million, the price was one-tenth of 1 percent of his wealth. He invested $1 billion in Elon Musk’s takeover of Twitter that same year because, he said at the time, “it would be lots of fun.”Now 80 years old and married for the fifth or possibly the sixth time, Mr. Ellison is expanding his ambitions beyond having fun and surrounding himself with beautiful things. Following a path laid down by his friend Mr. Musk, who has at least six companies that feed off one another, Mr. Ellison also appears to be planning to grow his corporate empire.Oracle keeps emerging as a possible bidder for TikTok, the wildly popular video app that Congress has decreed needs to divest itself of its ownership by the Chinese internet company ByteDance or be banned in the United States. On Wednesday, President Trump plans to meet with top White House officials to discuss a new ownership structure for the app. The deadline for a deal is Saturday, though TikTok deadlines have come and gone before.Oracle almost became a minority owner of TikTok’s U.S. operations in 2020, along with Walmart, when concerns about the app’s data security ran rampant. A deal was negotiated where Oracle started storing the data of U.S. users on its cloud. Oracle would also own 12.5 percent of a new company, TikTok Global. The latter part, like many TikTok deals, never happened.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Trump Set to Meet With Top Aides to Decide TikTok’s Fate

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      President Trump plans to meet with top White House officials on Wednesday to discuss a proposal that could secure TikTok’s future in the United States, two people familiar with the plans said.Mr. Trump will consider a proposal for a new ownership structure for the popular video app, which is owned by the Chinese internet giant ByteDance. Lawmakers and other U.S. officials have argued that the app’s ties to China raise national security concerns, and a federal law that was passed last year requires TikTok to change its ownership or face a ban in the United States. The latest deadline for that ban is Saturday.The meeting is set to include Vice President JD Vance, whom Mr. Trump tapped to find an arrangement to save the popular app early in February, and other top officials, the two people said on the condition of anonymity. The new ownership structure, they said, could include Blackstone, the private equity giant, and Oracle, the technology company.The meeting is another twist in the long national saga of TikTok, which surged in popularity in the United States despite sustained and deep scrutiny in Washington and state capitals. Mr. Trump, who made repeated assurances that he wants to save the app, extended the deadline for a deal in January and suggested that he might do so again if a suitable plan was not reached by early this month.TikTok did not immediately return a request for comment.It is not clear that the kind of deal under discussion would comply with the law, which calls for no more than 20 percent of TikTok or its parent company to be owned by people or companies in so-called foreign adversary countries, a list that includes China.The law also bars a new entity from working with ByteDance to operate its video-recommendation technology or creating a data-sharing agreement.Mr. Trump suggested last week that he might relax upcoming tariffs on China in exchange for the country’s support of a deal.TikTok has maintained that it is not for sale, in part, it says, because the Chinese government would block a deal. More

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      Crucial Week for Trump: New Tariffs and Elections Will Test His Momentum

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      Down-ballot races in Florida and Wisconsin are seen as a referendum on the White House, while the president’s to-be-announced reciprocal tariff plan is increasingly worrying investors and consumers.President Trump’s political momentum will face a major test this week as Democrats try to turn various down-ballot races into a referendum on the White House, and Mr. Trump’s long-promised tariffs risk rattling allies and consumers alike.A State Supreme Court election in Wisconsin on Tuesday is seen as an indicator of support for Mr. Trump, particularly after Elon Musk and groups he funds spent more than $20 million to bolster Mr. Trump’s preferred candidate. White House officials have also been increasingly concerned with the unusually competitive race on Tuesday for a deep-red House seat in Florida left vacant after Representative Michael Waltz stepped down to serve as Mr. Trump’s national security adviser.The White House is hoping victories in those races will tighten Mr. Trump’s grip on the Republican Party as his team seeks to overcome the backlash from its inadvertent sharing of military plans on a commercial app with a journalist.The Florida election is critical for Republicans, who hold a narrow majority in the House as they try to pass the president’s agenda. The outcome of the Wisconsin race, in a battleground state that Mr. Trump narrowly won last year, could be a reflection of voters’ views on the president’s gutting of the federal work force, his crackdown on illegal immigration and his moves to purge diversity, equity and inclusion initiatives.“It’s a big race,” Mr. Trump said of the Wisconsin judicial contest on Monday while signing executive orders in the Oval Office. “Wisconsin is a big state politically, and the Supreme Court has a lot to do with elections in Wisconsin.”Mr. Trump is also expected to reveal the details of his reciprocal tariff plan on Wednesday. He has labeled it “Liberation Day,” saying the nation will finally break free of past trade relationships that he argues have cheated the United States. Investors, however, are growing more concerned that the tariffs could fuel inflation and slow consumer spending, potentially driving up economic anxieties among voters.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

    • 125 Shares179 Views

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      Trump Floats Chinese Tariff Cuts in Exchange for TikTok Deal

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      President Trump on Wednesday raised the possibility that he could relax steep upcoming tariffs on China in exchange for the country’s support on a deal to sell TikTok to a new owner supported by the United States.Acknowledging that Beijing is “going to have to play a role” in any transaction, Mr. Trump signaled to reporters at the White House that he could be open to negotiation. “Maybe I’ll give them a little reduction in tariffs or something to get it done,” he said.Under a law enacted before Mr. Trump took office, the Chinese-based parent company of TikTok must either sell the social media app’s U.S. operations or face what essentially amounts to a domestic ban. Lawmakers adopted that policy in response to growing, bipartisan concerns that the app posed threats to U.S. national security, which TikTok denies.Congress originally set a January deadline for its ultimatum. But no sale occurred, prompting Mr. Trump — as one of his first executive actions — to delay enforcement of the law for 75 days in the hopes of securing a buyer.The new deadline arrives on April 5, just three days after Mr. Trump separately plans to announce what he has described as “reciprocal” tariffs, imposing new duties on foreign nations based on the trade barriers that they erect to U.S. imports. The president has already subjected Chinese goods to a 20 percent tariff, on top of those he enacted during his first term in office.“Every point in tariffs is worth more than TikTok,” Mr. Trump said about the prospects of a negotiation, adding: “Sounds like something I’d do.”Mr. Trump on Wednesday said he could issue another order that grants the government additional time to find a buyer for TikTok, stressing the goal is an outcome “that’s best for our country.” The president has raised the possibility that the U.S. government could acquire a stake in the app.”If it’s not finished, it’s not a big deal. We’ll extend it,” Mr. Trump said.Chinese officials, for their part, maintain that any sale or divestiture must comply with local export laws, potentially giving Beijing power over any arrangement brokered by Mr. Trump. More

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      Trend Overload

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      We cover a surprising form of Gen Z burnout. Consider yourself lucky if you have never heard of the “coastal grandmother aesthetic.”Or “blueberry milk nails,” or the “mob wife aesthetic” or a hundred other blink-and-you’ll-miss-them crazes that cycle online with the ferocity of a centrifuge. These microtrends, as they’re known, tend to be associated with Gen Z. But members of that generation say they are exhausted by the onslaught of faddish clothes and new phrases they encounter every time they pick up their phones.I’ve spent the last few months asking young people about the fashion and social media trends that are actually registering in their offline lives. More than any one trend, the teenagers and twentysomethings I spoke with wanted to talk about just how many trends there were, and how overwhelming it all felt.Every generation feels pressure to keep up with trends, especially in its youth. But many members of Gen Z seem to be under particular stress: The fire hose of social media offers endless opportunities to feel left out. Others say they just can’t afford — mentally or financially — to try to keep up.For a new story in The Times’s Style section, I talked to young people about the frenzied trend ecosystem — and what some of them were doing to escape it.Keeping upShort-form video platforms like TikTok are fertile territory for microtrends. They get a heavy assist from fast fashion companies like Temu and Shein that sell inexpensive but poorly made clothes and accessories, available in just a few clicks on the apps.On the first day of sixth grade, Neena Atkins noticed that several girls at her middle school wore scrunchies on their wrists. She searched for scrunchies on TikTok, and in the days that followed she was served dozens more videos in which the hair ties were being worn as bracelets.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

    • 125 Shares139 Views

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      How TikTok Helped Germany’s Left to a Surprise Election Showing

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      Struggling a month ago, the far-left Die Linke party surged into Parliament by riding a backlash against conservative immigration policy.Her fans call her Heidi. She is 36 years old. She talks a mile a minute. She has a tattoo of the Polish-German revolutionary Rosa Luxemburg on her left arm and a million followers across TikTok and Instagram. She was relatively unknown in German politics until January, but as of Sunday, she’s a political force.Heidi Reichinnek is the woman who led the surprise story of Germany’s parliamentary elections on Sunday: an almost overnight resurgence of Die Linke, which translates as “The Left.”A month ago, Die Linke looked likely to miss the 5 percent voting cutoff needed for parties to earn seats in Germany’s Parliament, the Bundestag. On Sunday, it won nearly 9 percent of the vote and 64 seats in the Bundestag. “It was one of only five parties to win multiple seats in the new Parliament, joining the Christian Democrats, the Social Democrats, the hard-right Alternative for Germany and the Green Party.It was a remarkable comeback, powered by young voters, high prices, a backlash against conservative politicians, and a social-media-forward message that mixed celebration and defiance.At a time when German politicians are moving to the right on issues like immigration, and when the Alternative for Germany, or AfD, doubled its vote share from four years ago, Ms. Reichinnek, the party’s co-leader in the Bundestag, and Die Linke succeeded by channeling outrage from liberal, young voters.They pitched themselves as an aggressive check on a more conservative government, which will almost certainly be led by Friedrich Merz, a businessman who has led the Christian Democrats to take a harsher line on border security and migrants.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      JD Vance Is in Charge of Getting a TikTok Deal. Can He Find a Buyer?

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      The vice president is in a tricky position as he looks for a deal to save the popular short-form video app, which is subject to being banned in the U.S. if it is not sold to a non-Chinese owner.Last week, an aide for Vice President JD Vance reached out to the billionaire Frank McCourt.The topic at hand was Mr. McCourt’s $20 billion long-shot offer to buy TikTok, the Chinese-owned video app. Mr. Vance’s aide wanted details about the bid, which was one of several public overtures for the app, according to two people familiar with the process.The inquiry was one of Mr. Vance’s earliest moves toward corralling a deal for the popular app after President Trump tapped him earlier this month to find an arrangement to save it. TikTok was recently banned in the United States under a new federal law that prohibited distribution in the country if it was not sold to a non-Chinese owner, though Mr. Trump delayed enforcement of the law until early April.Mr. Trump’s assignment plunges Mr. Vance into a fraught geopolitical and corporate negotiation over the fate of the app, which counts some 170 million American users. It is not clear who could buy TikTok in the United States, or even whether China or ByteDance, TikTok’s owner, would allow a sale. And the Trump administration is under scrutiny for its decision to disregard the law’s Jan. 19 deadline for a sale or a ban. Mr. Vance’s involvement ensures that he and Mr. Trump — both of whom once supported banning TikTok because of national security concerns — have some public accountability for saving it, according to analysts and people involved in negotiations for a sale. Tapping Mr. Vance could also help lend negotiations more credibility, said Peter Harrell, a former Biden White House official who worked on national security, tech and economic issues.“What he brings to the role is everybody’s going to take his call and take him seriously,” Mr. Harrell said. “Most people, given Trump has been pretty clear he’s tapped Vance for this, will assume that Vance is speaking for the president.”An electronic billboard for TikTok in Times Square. Mr. Vance’s involvement adds some credibility to the White House’s efforts to find new owner for TikTok.Juan Arredondo for The New York TimesWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More