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      Carlos Espina is a One-Man Telemundo on TikTok

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      On a recent scorcher of a Houston afternoon, Carlos Eduardo Espina was driving to a restaurant that specializes in Nicaraguan and Puerto Rican food when he received a news alert on his iPhone: The former president of Honduras had been sentenced to 45 years in a U.S. prison for drug trafficking.“Oh, I need to make a video, actually, in the car,” Mr. Espina, 25, said apologetically as he pulled his Honda crossover S.U.V. into the restaurant’s parking lot. He skimmed a Honduran newspaper’s Instagram post about the news and then opened TikTok, where he has 9.4 million followers. He turned the camera on himself while his girlfriend, who was sitting behind him, crouched out of the frame, clearly used to this sort of drill.His hazel eyes widened, and he boomed, “Importante noticia de última hora” — Spanish for “important breaking news” — then shared a one-minute recap. The video racked up more than 100,000 views during lunch, which Mr. Espina received for free because the restaurant owner was thrilled to recognize him from TikTok.Mr. Espina created TikTok content on his phone while dining at a Nicaraguan restaurant in Houston.Callaghan O’Hare for The New York TimesMr. Espina watching Mexico play Venezuela in the Copa América at a Venezuelan food truck in College Station, Texas. Mr. Espina, whose videos are mainly in Spanish, has flown under the radar in the national press.Callaghan O’Hare for The New York TimesMr. Espina, a recent law school graduate who lives in College Station, Texas, has become something of a one-man Telemundo for millions of Latinos in the United States and one of the White House’s favored social media personalities. He posts almost constantly, sharing earnest and personal news about immigration and the Latino community, along with videos about food, sports and politics — and often championing the Biden administration’s agenda.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Want to Go Viral on TikTok? Tell Your Story in 22 Parts.

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      A Dickensian tradition finds a new audience on TikTok.Time is money. That age-old aphorism is particularly true on TikTok, where holding onto viewers for even a single second longer can translate into greater algorithmic reach and, thus, higher earning potential.It makes sense, then, that a content style has emerged that favors epic sagas broken down into shorter clips. If Homer were a TikTok influencer, Odysseus’ encounter with Polyphemus the Cyclops would cut just before our hero blinds the monster. For that, you’d have to watch the next video. And the next, and the next.Creators have perfected the craft of offering just enough plot to keep viewers hooked and scrolling to find out what happens next. In February, Tareasa Johnson, better known as Reesa Teesa, captivated millions with a series entitled “Who TF Did I Marry?!?” Her creation, which comprised more than 50 videos, unspooled the many apparent fabrications of Ms. Johnson’s ex-partner, Legion, who Ms. Johnson said had lied to her about his career, family and wealth.Scrolling through her account, the videos blur together into a grid of images of Ms. Johnson as she speaks directly to the camera in clips totaling over six hours of watch time. The clips, easily digestible dopamine hits, seemed to scratch a particular cultural itch in an era when attention spans are often short.In the months since, a number of influencers and content creators have taken their cues from Ms. Johnson, stylizing their personal stories into multipart narratives. Recently, Brooke Schofield, the content creator who hosts the podcast “Cancelled” with Tana Mongeau, posted a series in which she accused an ex-boyfriend of telling a number of falsehoods during their brief relationship. Ms. Schofield’s former paramour, the musician Clinton Kane (best known for his song “Chicken Tendies”) has since rebutted with his own lengthy series of video clips. His series is titled “Who Did I Date Not Marry,” in a nod to Ms. Johnson’s opus.Inspired by Ms. Schofield, the content creator Chris Olsen scored millions of views across a 19-part series about a negative experience in a past relationship. Haley Kalil, known online as @haleyybaylee, posted a similarly dramatic tell-all about an ex-boyfriend she claimed was a billionaire. (She has since deleted the videos and faced criticism online for the series, which some users believe she fabricated. Ms. Kalil did not respond to a request for comment.)We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Gabbi Tuft, First Openly Trans Former W.W.E. Star, Returns to Wrestling

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      Ms. Tuft, who retired from the W.W.E. more than a decade ago and came out as transgender in 2021, will return to the ring on Tuesday, she said on social media.Gabbi Tuft, a former World Wrestling Entertainment star and the first current or former member of the organization to come out as transgender, will return to the ring this month, she said on social media on Sunday.Ms. Tuft, who retired more than a decade ago, fought in the W.W.E. under the name Tyler Reks, a dreadlocked gladiator who weighed 250 pounds. She left the organization shortly after the birth of her child, and has since become an online personal fitness and nutrition coach and a TikTok personality with more than a million followers.On Sunday, Ms. Tuft announced that she would be performing for West Coast Pro Wrestling on Tuesday at the Irvine Improv, a venue in Irvine, Calif., which hosts professional wrestling events. The match, she said, would air at a later date on YouTube and other national TV stations.“Mother Arrives,” Ms. Tuft said on social media. “Everything that is unfolding is per the plan,” she added. “Stay faithful. There is more to the plan than what you see or what you think.” Her opponent was not announced.In an interview with The New York Times last year, Ms. Tuft, who came out publicly as transgender in 2021, said she first began dressing as a woman during the pandemic, but was initially in denial, believing it was similar to adopting a persona in the ring and justifying it as another “form of role play.”Months later, she came out to her wife. The following year, she posted a photograph of herself in front of a portrait of her old W.W.E. persona, Tyler Reks, to Instagram.“This is me. Unashamed, unabashedly me. This is the side of me that has hidden in the shadows, afraid and fearful of what the world would think; afraid of what my family, friends, and followers would say or do,” Ms. Tuft wrote in the accompanying caption. “I am no longer afraid and I am no longer fearful.”In Sunday’s social media posts announcing her return to wrestling, Ms. Tuft wrote, “Mother will guide her children to salvation.” More

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      260 McNuggets? McDonald’s Ends A.I. Drive-Through Tests Amid Errors

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      Ordering mistakes frustrated customers during nearly three years of tests. But competitors like White Castle and Wendy’s say their A.I. ordering systems have been highly accurate.In the nearly three years since McDonald’s announced that it was partnering with IBM to develop a drive-through order taker powered by artificial intelligence, videos popped up on social media showing confused and frustrated customers trying to correct comically inaccurate meals.“Stop! Stop! Stop!” two friends screamed with humorous anguish on a TikTok video as an A.I. drive-through misunderstands their order, tallying up 240, 250 and then 260 Chicken McNuggets.In other videos, the A.I. rings up a customer for nine iced teas instead of one, fails to explain why a customer could not order Mountain Dew and thought another wanted to add bacon to his ice cream.So when McDonald’s announced in a June 13 internal email, obtained by the trade publication Restaurant Business, that it was ending its partnership with IBM and shutting down its A.I. tests at more than 100 U.S. drive-throughs, customers who had interacted with the service were probably not shocked.The decision to abandon the IBM deal comes as many other businesses, including its competitors, are investing in A.I. But it exemplifies some of the challenges companies are facing as they jockey to unlock the revolutionary technology’s potential.Other fast-food companies have had success with A.I. ordering. Last year, Wendy’s formed a partnership with Google Cloud to build out its A.I. drive-through system. Carl’s Jr. and Taco John’s have hired Presto, a voice A.I. firm for restaurants. Panda Express has approximately 30 automated order takers at its windows through a partnership with the voice A.I. firm SoundHound AI.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Chiropractor Videos Take Off on TikTok and YouTube

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      Neck cracks and spine adjustments have become a potent social media trend, but some chiropractors fear the videos send the wrong message about the profession.Videos of chiropractic adjustments have become a popular genre on TikTok.Snap. Crack. Pop. These sounds, once used to sell a popular breakfast cereal, are now enticing people to visit the doctor thanks to a wave of chiropractic videos sweeping social media.The most popular videos follow a familiar template: A patient enters with a debilitating condition. A chiropractor maneuvers the patient’s limbs and joints in horrifying ways, producing a series of snaps and crunches. And the patient is relieved of years of pain — all within a matter of minutes.For viewers, the clips can be both cringeworthy and satisfying A.S.M.R. (Autonomous Sensory Meridian Response) content. For the chiropractors, they are valuable marketing, helping to build business.But not everyone in the chiropractic industry is thrilled about the videos. Some doctors say they are misleading, potentially leading patients to think miracle cures are available with one pop of the spine — or even to try the procedures themselves.Easy and free advertising for chiropractorsAlex Tubio has become a sensation in the world of medical content creation. He owns chiropractic clinics in Houston and Orange County, Calif., and sees about 100 patients a week.Mr. Tubio says he owes all of his business to social media, which he started using in 2019 to promote his work. He has more than one million followers on TikTok, over one million subscribers on YouTube, and his appointment calendar is booked until August.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      Have We Reached Peak Baby Name?

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      Tank? Afternoon? Flick? Orca?After the birth this spring of her third child, a baby girl named Whimsy Lou, the lifestyle influencer Nara Smith posted a TikTok listing some of the names she and her husband liked but did not ultimately use. Among them were Tank, Clementine, Flick, Halo and Dew.Francesca Farago, a reality television star, posted a similar video recently, including names like Heart, Ethereal, Prosper and Afternoon. Her husband also liked the name Orca, she said. (Ms. Farago vetoed naming her child after the killer whale.)Baby names have come a long way since Gwyneth Paltrow and Chris Martin made headlines for naming their daughter Apple two decades ago. In 2024, almost anything can be a name. A recent TikTok trend seems to offer a satirical critique of just how out there some parents are willing to go in search of unique names for their progeny.The joke setup goes like this: “Normalize naming your kid after something you love.” Users respond with something hyper-specific that they would probably never actually name a child, like Diet Coke, Velveeta or “cheeky bit of work gossip.”Emily Kim, a full-time baby name consultant, said the trend seems like a direct response to “how extreme” baby naming has become.Ms. Kim, who is 33 and lives in Minneapolis, made a name for herself on TikTok thanks to her uncanny knack for predicting what celebrities and influencers will name their children based on their internet aesthetics. Last year, she correctly guessed what the football player Jason Kelce and his wife, Kylie, would name their third daughter, Bennett. (Ms. Kim said she knew it would be a traditionally male name, given the Kelces’ two other daughters were named similarly.)We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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      TikTok Attempts to Rein In Diet and Weight Loss Content

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      The company said it will work to remove content about drugs like Ozempic, extended fasting and more from the “For You” feed.Emma Lembke did not know what an algorithm was when she started using social media.The then-12-year-old was thrilled when her parents gave her permission to join Instagram. She quickly followed all kinds of accounts — from Kim Kardashian to Olive Garden, she said — and was soon spending five to six hours a day on the app. Then one day she searched for “ab workouts,” and her feed shifted. She started seeing 200-calorie recipes, pro-anorexia posts and exercise routines that “no 12-year-old should be doing in their bedroom,” she said.Ms. Lembke, now 21, testified before the Senate Judiciary Committee in February 2023 about how social media led her to disordered eating, and what she and other advocates see as a dire need for stronger regulation to protect social media’s youngest users.Social media platforms have promised to take more action. On Friday, TikTok enacted what some experts called one of the most well-defined policies by a social media company yet on weight and dieting posts. The company’s updated guidelines, which come as TikTok faces a potential ban in the United States, include new guardrails on posts that show “potentially harmful weight management behaviors” and excessive exercise.TikTok said it will work to ensure the “For You” page, which serves as the main content feed on TikTok and is driven by an algorithm that caters to a user’s interests, no longer shows videos that promote “extended intermittent fasting,” exercises designed for “rapid and significant weight loss” or medications or supplements that promote muscle gain. The new regulations also aim to crack down on posts from influencers and other users promoting products used for weight loss or to suppress appetite, such as drugs like Ozempic. They also aim to curb content promoting anabolic steroid use.Under the new policy, machine learning models will attempt to flag and remove content that is considered potentially dangerous; a human moderation team will then review those posts to see if they need to remain off the For You feed, should be removed from age-restricted feeds or should be removed from the platform altogether, said Tara Wadhwa, TikTok’s director of policy in the United States.The elimination of problematic TikToks from the main feed is meant in part to “interrupt repetitive content patterns,” the new guidelines said. Ms. Wadhwa said the company wants to ensure users aren’t exposed to diet and weight loss content “in sequential order, or repeatedly over and over again.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

    • 138 Shares139 Views

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      Taiwan, on China’s Doorstep, Is Dealing With TikTok Its Own Way

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      The island democracy was early to ban TikTok on government phones, and the ruling party refuses to use it. But a U.S.-style ban is not under consideration.As it is in the United States, TikTok is popular in Taiwan, used by a quarter of the island’s 23 million residents.People post videos of themselves shopping for trendy clothes, dressing up as video game characters and playing pranks on their roommates. Influencers share their choreographed dances and debate whether the sticky rice dumplings are better in Taiwan’s north or south.Taiwanese users of TikTok, which is owned by the Chinese internet giant ByteDance, are also served the kind of pro-China content that the U.S. Congress cited as a reason it passed a law that could result in a ban of TikTok in America.One recent example is a video showing a Republican congressman, Rob Wittman of Virginia, stoking fears that a vote for the ruling party in Taiwan’s January election would prompt a flood of American weapons to aid the island democracy in a possible conflict with China, which claims it as part of its territory. The video was flagged as fake by a fact-checking organization, and TikTok took it down.About 80 miles from China’s coast, Taiwan is particularly exposed to the possibility of TikTok’s being used as a source of geopolitical propaganda. Taiwan has been bombarded with digital disinformation for decades, much of it traced back to China.But unlike Congress, the government in Taiwan is not contemplating legislation that could end in a ban of TikTok.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More