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    Can the Business of Tennis Be Fixed?

    In an interview with DealBook, the U.S.T.A. chief Lew Sherr discussed the U.S. Open’s record attendance, the prospect of a new tennis league, and fighting with pickleball for court space.This weekend, Jessica Pegula and Aryna Sabalenka, and then Jannik Sinner and Taylor Fritz, will face off in championship matches as the U.S. Open concludes what has been a booming 144th run. The tournament is expected to draw more than a million in fans for the first time, sell $10 million worth of Honey Deuce cocktails and offer up its biggest prize pool ever.But the event’s success highlights the sport’s perennial struggle to get tournaments right the rest of the year. Professional tennis has been troubled by complicated scheduling and late start times that tire players and confuse fans. With private equity firms and sovereign wealth funds hungry to invest in tennis as they plow into sports globally, the big question is whether tennis can fix itself on its own.DealBook’s Lauren Hirsch spoke with Lew Sherr, the chief executive of the United States Tennis Association, about how the sport plans to approach those challenges. The interview has been edited and condensed.What explains the surge in attendance at the U.S. Open, beyond the growth of tennis as a sport?We’re seeing the results of investing in fan week, a period before the main draw when the top players are here practicing. This year we had 216,000 people come through the gates that week free of charge. Last year, we were under 160,000 fans.Years ago, we worried that investing in that programming might cannibalize first-week sales. It’s been the opposite. When our long-term partnerships come up for renewal, the fact that when the deal was signed, we might have been hosting 700,000 fans and now we’re up more than a million — there’s clearly more value in that partnership.Alicia Keys, Tony Goldwyn and Simone Biles were among the many celebrities spotted in Arthur Ashe Stadium. We are coming off a huge Olympics, where it felt like celebrities were everywhere. Has there been any extra effort to recruit celebrities to attend the U.S. Open recently?We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    U.S. Open: What You Need to Know

    The tournament runs Aug. 26 to Sept. 8 at the Billie Jean King National Tennis Center in New York City.For much of the year, the Billie Jean King National Tennis Center in Queens, New York, is mostly quiet. But for two weeks late in the summer, the place becomes the center of the tennis world as thousands of fans flock to Flushing Meadows for the U.S. Open.Qualifying matches are already underway, and the main draw of the U.S. Open begins on Aug. 26. The Australian Open, French Open, Wimbledon Championships and the Olympics are in the books, so this is the last chance for the world’s top tennis players to win a major title this year.A few are favored to win this year, but the U.S. Open has been known for upsets, thrilling matches that can run late into the night.Here’s what to know about this year’s tournament.Riders on the No. 7 train pass the Billie Jean King National Tennis Center.Gabriela Bhaskar for The New York TimesAll aboard the No. 7 train.From Manhattan, one of the simplest — and fastest — ways to travel to the U.S. Open is by taking an eastbound No. 7 subway train to the Mets-Willets Point station. Once you’re there, just follow the crowds to the tennis grounds.Those in Long Island or Manhattan can also take Long Island Rail Road to Mets-Willet Point. The Port Washington Branch departs Manhattan from Penn Station, with a stop at Grand Central Terminal.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Grayson Murray, Two-Time PGA Tour Titles Winner, Dies at 30

    Mr. Murray, who was outspoken about his depression and alcohol abuse, had begun a comeback after several volatile years, winning this year’s Sony Open in Hawaii.Grayson Murray, the professional golfer who won two PGA Tour titles and was outspoken about his battles with depression and alcohol, died on Saturday. He was 30.His death was confirmed in a statement by the PGA Tour, which did not give a cause.“The PGA Tour is a family, and when you lose a member of your family, you are never the same,” the tour commissioner, Jay Monahan, said in the statement.After a successful 40-foot putt to win the Sony Open in Hawaii in January, Mr. Murray rose to 46th in the Official World Golf Ranking, a career high. The event marked the height of a comeback run after several volatile years as Mr. Murray struggled with his mental health.In a news conference after winning the Sony Open, Mr. Murray said that for a time he would drink during tournament weeks.“Best thing and worst thing that ever happened to me was winning my rookie year, but also feeling like I was invincible,” he said. “I’m a different man now, and I would not be in this position right now, today, if I didn’t put that drink down eight months ago.”He added that he had attended rehabilitation for a month, and said, “I hope I can inspire a lot of people going forward that have their own issues.”Mr. Murray had failed to gain P.G.A. status for several months last year after a series of off-course events mirrored a decline in his play.A 2021 alcohol-related incident at a hotel bar in Hawaii led to his suspension from the P.G.A. Afterward, he posted to social media.“Why was I drunk?” he wrote, adding that he was as an “alcoholic that hates everything to do with the PGA Tour life and that’s my scapegoat.”The golfer Phil Mickelson, who has struggled with a gambling addiction, responded at the time on social media, saying “If I can help in any way I’d be happy to.”This year, Mr. Murray played well enough to qualify for the Masters Tournament and PGA Championship. On Friday, he withdrew from the second round of the Charles Schwab Challenge in Fort Worth, Texas, citing an illness.Grayson Murray was born on Oct. 1, 1993, in Raleigh, N.C., according to an ESPN biography. A list of survivors was not immediately available.He attended Wake Forest, East Carolina and Arizona State Universities, and at 16 became the second-youngest player to enter the Korn Ferry Tour, according to the P.G.A.He continued to gain prominence, playing in the U.S. Open at the age of 19 and clinching a win at the 2017 Barbasol Championship, sinking a 5-foot putt for a one-stroke victory.After losing his PGA Tour card for the 2023 season, and following an angry outburst directed at Mr. Monahan, he seemed to have found his swing again. He won two Korn Ferry Tour tournaments last year, regaining his P.G.A. eligibility, and finished in the top 10 at two events. More