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    Fed Up With Democratic Emails? You’re Not the Only One.

    Donald Trump seemed to usher in a new era of Democratic grass-roots engagement. More than four million people marched in the streets the day after his inauguration. Several thousand chapters of Indivisible, one of the biggest new “Resistance” organizations, sprung up, covering every congressional district. On the Democratic fund-raising platform ActBlue, the number of donors more than quadrupled in roughly four years, reaching 15 million during the 2020 election cycle.But less than two years later, Democrats and national progressive organizations seem to have done very little to translate that energy into a lasting movement. What happened?National Democratic and progressive groups together burned through the surge of liberal organizing under Mr. Trump, treating impassioned newcomers like cash cows, gig workers and stamp machines to be exploited, not a grass-roots base to be tended. Worse, research by academics and political professionals alike suggests many of the tactics they pushed to engage voters proved ineffective.Some may even have backfired. Millions of dollars and hours were wasted in 2018 and 2020. And yet, as the party stares down a bleak midterm landscape, with abortion rights on the line, the Democratic establishment and progressive organizations alike are doubling down on the same old tactics.For all the conflict between mainstream Democratic and progressive leaders, most share a common way of thinking about electoral politics. To the “Beltway Brain,” as we think of it, voters are data points best engaged via atomized campaigns orchestrated from afar.The core role of supporters is to be whipped into panicked giving by messages like this one from Nancy Pelosi on April 28: “I asked — several times. Barack Obama told you the stakes. Joe Biden made an urgent plea,” she said. “I don’t know how else to say this, so I’ll be blunt: All these top Democrats would not be sounding the alarm if our democracy wasn’t in immediate danger of falling to Republicans in this election. I need 8,371 patriots to step up before time runs out, rush $15, and help me close the fund-raising gap before the End of Month Deadline in 48 hours.”Inside Democratic fund-raising circles, this tactic is known as “churn and burn”: a way of squeezing money out of individual donors that reliably produces brief spikes in donations but over the course of an election cycle overwhelms their willingness to keep giving. Even worse, these apocalyptic messages fuel despair. If “democracy is in the balance” and then Democrats fail to pass restorative measures, voters inevitably must wonder, why keep trying?The notion that digitally targeted, professionally scripted, just-in-time voter contacting is the best use of volunteer energy became conventional wisdom among Democratic campaign gurus after Barack Obama’s upset victory over Hillary Clinton in 2008. People who cut their teeth on that campaign now dominate Democratic politicking. After the 2016 election, establishment Democrats and new “Resistance” groups alike pioneered new tactics, encouraging volunteers not just to cold-call swing voters across the country and sign up for shifts knocking doors in faraway swing districts, but to send semi-automated texts and handwritten postcards, as digital tools for “distributed organizing” made such microtargeted anonymous contacting ever cheaper.Recent studies show that the effectiveness of such approaches varies from small to nil to negative. People who volunteer on campaigns are often nothing like other Americans in their politics. The gulf is particularly wide on the Democratic side, where infrequent and swing voters of all ethnicities, ages and life experiences tend to encounter highly educated, liberal and white volunteers.In elections where voters are already getting bombarded with ads, the odds that a volunteer contact can help get people to the polls may be canceled out by the odds the contact will turn them off entirely. One study found that handwritten postcards supporting state legislative candidates in 2018 actually reduced turnout. Meanwhile, Sister District Action Network found that a postcard campaign they coordinated in 2019 had a “marginally significant negative effect” on turnout in primaries, and no impact in the general election.Yet national groups continue to push this approach. This year, Vote Forward aims to have volunteers print and send some 10 million heavily scripted voter turnout letters. With most of the personalization gone and the risks of counterproductive freelancing clear, one could well ask why these groups are using volunteers at all. Are “letters to voters” just chum to draw in small-dollar donors? A gig-economy scheme that works only because volunteers pay for their own stamps?There’s a better way. One of us, Dr. Putnam, has been observing progressive infrastructure in Pittsburgh’s once ruby-red northern suburbs since 2017, when ordinary voters appalled by Donald Trump came together by the dozens and then hundreds, hoping to contest every seat, in every election. In 2017 they helped elect the first Democrat within memory to the North Allegheny school board; in 2018 they helped flip a State Senate seat and oust an incumbent Republican congressman. In 2019 they battled for town council seats.Each year, they gained experience and had more political conversations that were within their own community, but outside their own bubble. They heard firsthand their neighbors’ reactions to national Democrats’ sound bites. They learned not to overestimate the impact of anonymous contacting.For 2021, they recruited four school board candidates, intentionally choosing people whose profile and networks did not just echo those of activists. Rather than spamming voters via distant digital volunteers, the team primarily sent the candidates themselves and trusted endorsers (community leaders and popular local incumbents) to knock on doors. Volunteers instead focused on hyperlocal fund-raising and house parties, capitalizing on their existing ties rather than ignoring them.Dr. Putnam handed out cards for the candidates on Election Day, watching as the campaign team executed a turnout effort reminiscent of an old-fashioned party machine. In the face of a huge infusion of Republican cash and attacks on mask mandates, Covid policies and “critical race theory,” two of the four were elected, and one of them is thought to be the first African American ever to serve on the North Allegheny school board. Their supporters are already at work on the next election.Doubters may ask if this kind of retail politics can scale up. But the real question is, how have national Democrats and progressives fooled themselves into believing a party can survive without it? Logistics experts know the last mile of a delivery is generally the most expensive and that the rest is worthless without it. A container truck is not going to get a package into a cul-de-sac and up the steps to the porch, no matter how sophisticated the routing software, without an actual local person involved.A political party that has few, if any, year-round structures in place to reach voters through trusted interlocutors — and learn from how they respond — can do no more than lurch from crisis to crisis, raising money off increasingly apocalyptic emails, with dire warnings “sounding the alarm” about a democracy in “immediate danger of falling.”Republicans, of course, also treat the news as an endless series of crises. But their calls to oppose socialism or critical race theory or transgender-inclusive bathrooms generate energy that flows into local groups that have a lasting, visible presence in their communities, such as anti-abortion networks, Christian home-schoolers, and gun clubs. Right-wing activists are encouraged to run for local office by overlapping regional, statewide and national personal networks that conservatives have built with decades of sustained investment. When not connected to such networks, Democrats receiving apocalyptic messages can feel more battered than activated, leading to demoralization and despair.If democracy is indeed on fire, the thing to do is to stop asking people to buy water bottles and organize them into fire brigades instead. Neither the national Democratic Party nor progressive leaders seem to have learned that lesson. They aren’t wrong to call the next election the most important in our lifetimes. And abortion bans and the Jan. 6 committee hearings may well recharge their base. But it’s what the base manages to build with that energy that will matter.Lara Putnam (@lara_putnam) is a professor at the University of Pittsburgh. Micah L. Sifry (@Mlsif) is the author of “The Big Disconnect: Why the Internet Hasn’t Transformed Politics (Yet).” He writes The Connector, a newsletter about democracy, organizing and tech.The Times is committed to publishing a diversity of letters to the editor. We’d like to hear what you think about this or any of our articles. Here are some tips. And here’s our email: letters@nytimes.com.Follow The New York Times Opinion section on Facebook, Twitter (@NYTopinion) and Instagram. More

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    Ahead of Election, Young People in the Philippines Rally Around Leni Robredo

    As the election in the Philippines nears, tens of thousands of young people who fear another Marcos presidency are rallying around Leni Robredo, the country’s vice president.VALENZUELA CITY, Philippines — John Benvir Serag knocked on doors in the working-class neighborhood, wearing his pink “Youth Vote for Leni” T-shirt and holding a stack of fliers. He has spent nearly every day in the past month trying to explain to strangers why Leni Robredo is the best person to lead the Philippines.“What are you looking for in a president?” Mr. Serag asked an older woman, ahead of the country’s presidential election in May.“Of course, someone who does not steal,” she responded.“Right! Leni has no trace of corruption,” Mr. Serag said. “Also, she is not a thief.”Anyone who made eye contact with the 26-year-old Mr. Serag in this neighborhood was an opening. Questions about her proposal for clean government? Needed more information about her plans for farmers and businesses?In the past six years, many young people in the Philippines have grown increasingly disenchanted with President Rodrigo Duterte’s leadership: both his brutal war on drugs and his approach to the pandemic. They have watched men and boys being gunned down in the streets and experienced the mental toll from a prolonged shutdown of schools, two years and running.John Benvir Sera, 26, a junior high school teacher, is among the many young volunteers for Ms. Robredo.Hannah Reyes Morales for The New York TimesIn this election, many have come out in full force for Ms. Robredo, the country’s vice president, who is an outspoken critic of Mr. Duterte and a frequent target of his insults. They are facing long odds, with Ms. Robredo polling a far second behind the front-runner, Ferdinand Marcos Jr., the only son and namesake of the late dictator.They are also fighting a wave of disinformation that has recast the Marcos dictatorship as what supporters of the younger Marcos call a “golden age.” Some of their peers are swayed by YouTube videos that portray Mr. Marcos as a cool parent, while some among an older generation are nostalgic for strongman rule.Presidential elections in the Philippines have long been a contest for the hearts of young Filipinos. This time, at least half of the record 65 million registered voters are between the ages of 18 and 30.But they have rarely been marked by this level of passion and intensity. As of Feb. 25, two million volunteers had signed up for Ms. Robredo’s campaign, according to Barry Gutierrez, her spokesman. Many of them are first-time voters or too young to vote. Her rallies have drawn tens of thousands of people.Supporters of Ms. Robredo preparing to go house-to-house in Manila to campaign for her. Hannah Reyes Morales for The New York Times“It’s like my mom’s a rock star every time she goes around, and this is something very surprising to us,” said Tricia Robredo, one of Ms. Robredo’s daughters. “Especially because we’ve been going off our experience the past six years where my mom has been very vilified online.”Dozens of groups have sprouted up, combining their shared interests in K-pop and Taylor Swift with getting the vote out for Ms. Robredo. The “Swifties4Leni” wear T-shirts with the hashtag #OnlyTheYoung, referencing Ms. Swift’s track about youth empowerment against the “big bad man and his big bad clan.”Many of Ms. Robredo’s young supporters are united in their desire to prevent another Marcos from becoming president. Aside from the human rights abuses committed during his father’s 20-year rule, Mr. Marcos — who is known by his nickname, Bongbong — has been convicted of tax fraud, refused to pay his family’s estate taxes, and misrepresented his education at Oxford University.Many of Ms. Robredo’s young supporters are united in their desire to prevent another Marcos from becoming president. Ferdinand Marcos Jr., the only son of the late dictator, is leading in the polls.Hannah Reyes Morales for The New York TimesMs. Robredo, a lawyer and an economist, beat Mr. Marcos narrowly in 2016 to win the vice presidency, which is separately elected from the presidency. She has vowed to stop the extrajudicial killings in the drug war. During the pandemic, she sent medical equipment to patients and dispatched supplies to frontliners. She has helped marginalized communities and is usually one of the first top officials to visit disaster-stricken sites.Perhaps the biggest challenge facing Ms. Robredo’s young volunteers has been the wave of disinformation that has lionized the Marcos era and vilified Ms. Robredo as a communist. Spliced videos have also portrayed her as stuttering and unintelligent.Tsek.ph, an independent fact-checking project in the Philippines, found that Mr. Marcos has benefited the most from disinformation this year, while Ms. Robredo has been its biggest victim so far. The group said that of more than 200 election-related posts it analyzed, 94 percent targeted Ms. Robredo; only 10 percent went after Mr. Marcos.“It’s a little late for us to fight that disinformation,” said Mr. Serag, a junior high school teacher who goes by V.J. “But we’re still doing it, even if it’s a little too late. That’s what pushed me to be active.”Preparing campaign literature for Ms. Robredo. Perhaps the biggest challenge facing Ms. Robredo’s young volunteers has been a wave of disinformation targeting her.Hannah Reyes Morales for The New York TimesOn a recent Thursday, Mr. Serag led a team of 20 other volunteers in the neighborhood of Gen T. de Leon, where posters of Mr. Marcos and his running mate, Sara Duterte, the president’s daughter, were plastered outside many homes.Just a week before, several of Mr. Marcos’s supporters in the next neighborhood had dumped a bucket of water on them.“What are you looking for in a president?” Mr. Serag asked a middle-aged woman who runs a stall.“Someone who can help us find jobs,” the woman replied.“Leni has set aside a budget of 100 million for small and medium enterprises and when it comes to employment —” Mr. Serag began, before he was cut off.Dozens of groups have sprouted up, combining their shared interests in K-pop and Taylor Swift with getting the vote out for Ms. Robredo. Above, one such group, K-Pop Stans for Leni.Hannah Reyes Morales for The New York Times“Isn’t Leni a ‘yellow?’” the woman asked, referring to the “yellow” Liberal Party. The party of the Aquino family, which has produced two former presidents, has been seen by some as an elitist group that has failed to improve the lives of ordinary Filipinos.“No, she’s independent,” Mr. Serag responded. He pressed on: “Even if we do away with the political colors, yellow or whatever, let’s think about what she really has done. She really has helped a lot of communities.”The youth vote remains divided between Ms. Robredo and Mr. Marcos. Many young people remain big fans of Mr. Marcos — a survey has shown that seven out of 10 Filipinos aged 18 to 24 want him to be president. The country’s textbooks dwell little on the atrocities of the Marcos era. Mr. Marcos’s young supporters say they enjoy watching his YouTube videos, which often feature his family in game-show segments.One volunteer on Mr. Serag’s team, Jay Alquizar, 22, had a speaker blasting a rap and pop jingle touting Ms. Robredo’s achievements, which he carted through the streets. A group of teenage boys cycled past him. Some shouted Mr. Marcos’s initials: “BBM, BBM!”A campaign rally for Ms. Robredo. Presidential elections in the Philippines have long been a contest for the hearts of young Filipinos.Hannah Reyes Morales for The New York TimesMr. Alquizar spoke into his microphone. “We are not here for a fight, we just want to inspire you,” he said. “That is what we see as the young. You need to see that, too. Because the future is not only for you. It’s for the next generation.”Mr. Alquizar said he was inspired, in part, by his grandfather, a former police officer, who was tortured during the Marcos regime after speaking out against human rights violations. “The word ‘sorry’ from the Marcos family,” he said in an interview. “We just want to hear that from them.”In past elections, the youths in the Philippines were mostly concerned about bread-and-butter issues such as jobs. They were often frustrated by the political dynasties that dominated the establishment, but felt there was little they could do to change it. Youth turnout in the 2016 election was about 30 percent, compared with 82 percent for the general population.Maria Tinao, 16, a high school student in the city of Caloocan, said she was always disillusioned about politics, believing officials had joined government just to enrich themselves. A self-professed “pageant fanatic,” she had been more focused on winning beauty contests and listening to K-pop than thinking about her country’s leaders.Then in 2017, Kian Loyd delos Santos was shot twice in the head.A supporter of Mr. Marcos, in blue, debating volunteers from Youth Vote for Leni. Some supporters of the Mr. Marcos have cast his father’s dictatorship as a “golden age.”Hannah Reyes Morales for The New York TimesHis death shook Ms. Tinao. He was 17. The police officers who shot him were found guilty of his murder.In January, Ms. Tinao saw an interview with Ms. Robredo and was impressed. She started researching the vice president’s stance on the drug war. Although she was too young to vote, she wanted to work on swaying people who could.“We want a change, a real change for this country,” Ms. Tinao said.For the next few months, Ms. Tinao was relentless in talking about Ms. Robredo’s policies to her mother.“I was annoyed at first,” said Monica Tinao, 43, a volunteer church worker, who was considering voting for Isko Moreno, the mayor of Manila.But she remained curious about the appeal of Ms. Robredo. In March, she decided to attend a rally for the candidate. She saw the young volunteers distribute free food and water. Her daughter was in front of the stage.That night, the elder Ms. Tinao, who lives in a neighborhood of Marcos supporters, found her daughter’s banner promoting Ms. Robredo and strung it up on her front gate.Ms. Robredo onstage during a campaign rally in Pampanga, the Philippines, in April. Her rallies have drawn tens of thousands of people.Hannah Reyes Morales for The New York TimesJason Gutierrez More