Voting and Voters

Polls swing this way and that way, but the larger story they tell is unmistakable. With the midterm elections, Americans are being offered a clear choice between continued and expanded liberal democracy, on the one hand, and fascism, on the other. And it’s more or less a dead heat.It is time to speak an uncomfortable truth: The pro-democracy side is at risk not just because of potential electoral rigging, voter suppression and other forms of unfair play by the right, as real as those things are. In America (as in various other countries), the pro-democracy cause — a coalition of progressives, liberals, moderates, even decent Republicans who still believe in free elections and facts — is struggling to win the battle for hearts and minds.The pro-democracy side can still very much prevail. But it needs to go beyond its present modus operandi, a mix of fatalism and despair and living in perpetual reaction to the right and policy wonkiness and praying for indictments. It needs to build a new and improved movement — feisty, galvanizing, magnanimous, rooted and expansionary — that can outcompete the fascists and seize the age.I believe pro-democracy forces can do this because I spent the past few years reporting on people full of hope who show a way forward, organizers who refuse to give in to fatalism about their country or its citizens. These organizers are doing yeoman’s work changing minds and expanding support for true multiracial democracy, and they recognize what more of their allies on the left must: The fascists are doing as well as they are because they understand people as they are and cater to deep unmet needs, and any pro-democracy movement worth its salt needs to match them at that — but for good.In their own circles and sometimes in public, these organizers warn that the right is outcompeting small-d democrats in its psychological insight into voters and their anxieties, its messaging, its knack for narrative, its instinct to make its cause not just a policy program but also a home offering meaning, comfort and belonging. They worry, meanwhile, that their own allies can be hamstrung by a naïve and high-minded view of human nature, a bias for the wonky over the guttural, a self-sabotaging coolness toward those who don’t perfectly understand, a quaint belief in going high against opponents who keep stooping to new lows and a lack of fight and a lack of talent at seizing the mic and telling the kinds of galvanizing stories that bend nations’ arcs.The organizers I’ve been following believe they have a playbook for a pro-democracy movement that can go beyond merely resisting to winning. It involves more than just serving up sound public policy and warning that the other side is dangerous; it also means creating an approachable, edifying, transcendent movement to dazzle and pull people in. For many on the left, embracing the organizers’ playbook will require leaving behind old habits and learning new ones. What is at stake, of course, is everything.Command AttentionThe right presently runs laps around the left in its ability to manage and use attention. It understands the power of provocation to make people have the conversation that most benefits its side. “Tucker Carlson said what about the war on ‘legacy Americans’?” “Donald Trump said what about those countries in Africa?” It understands that sometimes it’s worth looking ridiculous to achieve saturation of the discourse. It knows that the more one’s ideas are repeated — positively, negatively, however — the more they seem to millions of people like common sense. It knows that when the opposition is endlessly consumed by responding to its ideas, that opposition isn’t hawking its own wares.Democrats and their allies lag on this score, bringing four-point plans to gunfights. Mr. Trump’s wall was a bad policy with a shrewd theory of attention. President Biden’s Build Back Better was a good policy with a nonexistent theory of attention. The political left tends to be both bad at grabbing attention for the things it proposes and bad at proposing the kinds of things that would command the most attention.An attentional lens, for example, would focus a light on the pressure applied on Mr. Biden, successfully, to wipe out some student debt. In a traditional analysis, the plan is a mixed bag, because it creates many winners but also engenders resentments among nonbeneficiaries. What that analysis underplays is that giving even a minority of Americans something that absolutely knocks their socks off, changes their lives forever and gets them talking about nothing else to every undecided person in earshot may be worth five Inflation Reduction Acts in political, if not policy, terms.Make MeaningA concept you often hear among organizers (but less in electoral politics) is meaning making. Organizers tend to think of voters as being in a constant process of making sense of the world, and they see their job as being not simply to ask for people’s vote but also to participate in the process by which voters process their experiences into positions.Voters read things. They hear stories on cable news. They notice changes at work and in their town. But these things do not on their own array into a coherent philosophy. A story, an explanation, a narrative — these form the bridge that transports you from noticing the new Spanish-speaking cashiers at Walgreens to fearing a southern invasion or from liking a senator from Chicago you once heard on TV to seeing him as a redemption of the ideals of the nation.The rightist ecosystem shrewdly understands this mental bridge building to be part and parcel of the work of politics. Mr. Carlson of Fox News and Mr. Trump know that you know your town is changing, your office is doing unfamiliar training on race, you are shocked by the price you paid for gas. They know you’re thinking about it, and they devote themselves to helping you make meaning of it, for their dark purposes.And while the right inserts itself into this meaning-making process 24/7, the left mostly just offers policy. Policy is a worthy remedy for material problems, but it is grossly inadequate as a salve for the psychological transitions that change foists on citizens. We are asking people in this era to live through a great deal of change — in the economy, technology, race and demographics, gender and sexuality, world trade and beyond. All of this can be stressful. And this stress can be exploited by the cynical, and it can also be addressed, head-on, by the well intentioned — as it is by a remarkable if still small-scale door-to-door organizing project nationwide known as deep canvassing. But it cannot be ignored.Meet People Where They AreThere is a phrase that all political organizers seem to learn in their first training: Meet people where they are. The phrase doesn’t suggest watering down your goal as an organizer because of where the people you are trying to bring along are. It suggests meeting them at their level of familiarity and knowledge and comfort with the ideas in question and then trying to move them in the desired direction.Many organizers I spoke to aired a concern that, in this fractious and high-stakes time, a tendency toward purism, gatekeeping and homogeneity afflicts sections of the left and threatens its pursuits.“The thing about our movement is that we’re too woke, which is why we don’t have mass mobilization in the way that we should,” Linda Sarsour, a progressive organizer based in Brooklyn, said to me. She added: “It’s like when you’re going into a prison. You have to go through this door, and then that door closes, and then you go through another door, and then another door closes. And my thing is, like, if we’re going to do that, it’s going to be one person at a time coming into the movement, versus opening the door wide enough, having room to err and not be perfect.”In a time of escalating and cynical right-wing attacks on so-called wokeness, some practitioners I spoke to called for their movements to do better at making space for the still waking. They want a movement that, on the one hand, is clear that things like respecting pronouns and fighting racism and misogyny and xenophobia are nonnegotiable and that, on the other hand, shows a self-interested gentleness toward people who haven’t got it all figured out, who are confused or even unsettled by the onrushing future.Meeting people where they are also involves a pragmatic willingness to make the pitch for your ideas using moral frames that are not your own. The victorious abortion-rights campaigners in Kansas recently showcased this kind of approach when they ran advertisements obliquely comparing government-compelled pregnancies with government-compelled mask mandates for Covid-19. The campaigners themselves believed in mask mandates. But they understood they were targeting moderate and even some rightist voters who have intuitions different from theirs. And they played to those intuitions — and won stunningly.And meeting people where they are also requires taking seriously the fears of people you are trying to win over, as the veteran reproductive justice advocate Loretta Ross told me. This doesn’t mean validating or capitulating to the fears you are hearing from voters. But it does mean not dismissing them. Whether on fears of crime or inflation or other subjects, figures on the left often give voters the sense that they shouldn’t be worried about the things that they are, in fact, worried about. A better approach is to empathize profoundly with those fears and then explain why your policy agenda would address those fears better than the other side’s.Pick FightsIf the left could use a little more grace and generosity toward voters who are not yet fully on board, it could also benefit from a greater comfort with making powerful enemies. It needs to be simultaneously a better lover and a better fighter.“What Republicans are great at doing is telling you who’s to blame,” Senator Chris Murphy, Democrat of Connecticut, told me. “Whether it’s big government or Mexican immigrants or Muslims, Republicans are going to tell you who’s doing the bad things to you. Democrats, we believe in subtleties. We don’t believe in good and evil. We believe in relativity. That needs to change.”Once again, the exceptions prove the rule. Why did the Texas Democratic gubernatorial candidate, Beto O’Rourke, go viral when he confronted the Republican governor, Greg Abbott, during a news conference or called a voter an incest epithet? Why does the Pennsylvania Senate candidate John Fetterman so resonate with voters for his ceaseless trolling of his opponent, the celebrity surgeon and television personality Mehmet Oz, about his residency status and awkward grocery videos? In California, why has Gov. Gavin Newsom’s feisty postrecall persona, calling out his fellow governors on the right, brought such applause? Because, as Anat Shenker-Osorio, a messaging expert who advises progressive causes, has said, people “are absolutely desperate for moral clarity and demonstrated conviction.”Provide a HomeMany leading political thinkers and doers argue that the right’s greatest strength isn’t its ideological positioning or policy ideas or rhetoric. It is putting a metaphorical roof over the head of adherents, giving them a sense of comfort and belonging to something larger than themselves.“People want to find a place that they call home,” Alicia Garza, an activist prominent in the Black Lives Matter movement, told me. “Home for a lot of people means a place where you can feel safe and a place where someone is caring for your needs.“The right deeply understands people,” Garza continued. “It gives them a reason for being, and it gives them answers to the question of ‘Why am I suffering?’ On the left, we think a lot about facts and figures and logic that we hope will change people’s minds. I think what’s real is actually much closer to Black feminist thinkers who have said things like ‘People will forget what you said, people will forget what you did, but people will never forget how you made them feel.’”The Democratic Party establishment is abysmal at this kind of appeal. It is more comfortable sending emails asking you to chip in $5 to beat back the latest outrage than it is inviting you to participate in something. As Lara Putnam and Micah L. Sifry have observed in these pages, the left has invested little in “year-round structures in place to reach voters through trusted interlocutors,” opting instead for doom-and-chip-in emails, while the right channels its supporters’ energy “into local groups that have a lasting, visible presence in their communities, such as anti-abortion networks, Christian home-schoolers and gun clubs.”There is nothing preventing the Democratic Party and its allies from doing more of this kind of association building. Learn from the Democratic Socialists of America’s New Orleans chapter, which in 2017 started offering free brake light repairs to local residents — on the surface, a useful service to help people avoid getting stopped by the police and going into ticket debt and, deeper down, an ingenious way to market bigger political ideas like fighting the carceral system and racism in policing while vividly demonstrating to Louisiana voters potentially wary of the boogeyman of “socialism” that socialists are just neighbors who have your back.As Bhaskar Sunkara, the founder of Jacobin, the leftist magazine, has observed, the political parties most effective at galvanizing working-class voters in the 20th century were “deeply rooted” in civil society and trade unions, “tied so closely with working-class life that, in some countries, every single tenement building might have had a representative.” He suggests rehabilitating the idea of political machines, purged of connotations of corruption, signifying instead a physical closeness to people’s lives and needs, offering not just invitations to vote on national questions but also tangible, local material help navigating public systems and getting through life.Tell the Better StoryAs befits a polity on the knife’s edge, Democrats have good political days, and Republicans have good political days. But in the longer contest to tell the better story about America and draw people into that story, there is a great worry among organizers that the left is badly falling short.The left has a bold agenda: strengthen voting rights, save the planet, upgrade the safety net. But policies do not speak for themselves, and the cause remains starved for a larger, goosebumps-giving, heroes-and-villains, endlessly quotable story of America that justifies the policy ambitions and helps people make sense of the time and place they’re in.There are reasons this is harder for the left than for the right. As the writer Masha Gessen said to me not long ago, it is easier to tell a story about a glorious past that people vividly remember (and misremember) than it is to tell the story of a future they can’t yet see and may not believe can be delivered. It is easier to simplify and scapegoat than to propose actual solutions to complex problems.Still, there are better stories to tell, stories that would point to where we are going, allay the diverse anxieties about getting there, explain the antidemocracy movement’s successes in recent years and galvanize and inspire and conflagrate.One could tell the story of a country that set out a long time ago to try something, that embarked on an experiment in self-government that had little precedent, that committed itself to ideals that remain iconic to people around the world. It’s a country that also struggled since those beginnings to be in practice what its progenitors thought it was in theory, because its founding fathers “didn’t have the courage to do exactly what they said,” as the artist Dewey Crumpler recently put it to me. America was blinded by its own parchment declarations to the exploitation and suffering and degradation and death it allowed to flourish. But since those days, it has tried to get better. The country has seen itself more clearly and sought to improve itself, just as people do.Over the last generation or two, in particular, it has dramatically changed in the realm of law and norms and culture, opening its promise to more and more of its children, working fitfully to become what it said it would be. It is now a society that still struggles with its original sins and unfinished business but has also made great strides toward becoming a kind of country that has scarcely existed in history: a great power forged of all the world, with people from every corner of the planet, of every religion, language, ethnicity and back story. This is something to feel patriotic about, an authentic patriotism the left should loudly claim.What the country is trying to do is hard. Alloying a country from all of humankind, with freedom and dignity and equality for every kind of person, is a goal as complicated and elusive as it is noble. And the road to get there is bumpy, because it has yet to be paved. Embracing a bigger “we” is hard.The backlash we are living through is no mystery, actually. It is a revolt against the future, and it is natural. This, too, is part of the story. The antidemocracy upheaval isn’t a movement of the future. It is a movement of resistance to progress that is being made — progress that we don’t celebrate enough and that the pro-democracy movement doesn’t take enough credit for.It is time for the pro-democracy cause to step it up, ditch the despair, claim the mantle of its achievements and offer a thrilling alternative to the road of hatred, chaos, violence and tyranny. It’s going to take heart and intelligence and new strategies, words and policies. It’s going to take an army of persuaders, who believe enough in other people to try to move — and join — them. This is our righteous struggle that can and must be won.Anand Giridharadas is the author, most recently, of “The Persuaders: At the Front Lines of the Fight for Hearts, Minds, and Democracy,” from which this essay is adapted.The Times is committed to publishing a diversity of letters to the editor. We’d like to hear what you think about this or any of our articles. Here are some tips. And here’s our email: letters@nytimes.com.Follow The New York Times Opinion section on Facebook, Twitter (@NYTopinion) and Instagram. More