More stories

  • in

    PGA Tour and LIV Golf Look for Merger Deal Under Trump

    A tie-up involving the tour and LIV Golf was stalled under President Biden. They’re aiming to forge a new agreement under President Trump.The PGA Tour and Saudi Arabia’s sovereign wealth fund are racing to reshape their plans to combine their rival golf circuits, emboldened by President Donald J. Trump’s eagerness to play peacemaker for a fractured sport, according to four people familiar with the matter.Since the start of secret talks in April 2023, PGA Tour executives and their Saudi counterparts have been weighing how they could somehow blend the premier American golf circuit with the Saudis’ LIV Golf operation. But negotiators have struggled to design a deal that would satisfy regulators along with players, investors and executives.Mr. Trump’s return to Washington has offered a new opening: After an Oval Office meeting this month that ethics experts have said tested the bounds of propriety, the two sides are considering options that might have stalled during Joseph R. Biden Jr.’s presidency but that the Trump administration’s antitrust enforcers could offer a friendlier glance.The details of any prospective agreement, including LIV’s fate, remain in flux. In general, regulators would see any transaction that led to the dissolution of one of the leagues as anticompetitive; under Mr. Trump, though, antitrust regulators could take a more relaxed view.The two sides are looking beyond a simple cash transaction, though it is unclear how exactly the deal would be structured. The PGA Tour commissioner, Jay Monahan, has said they are looking at a “reunification,” but there are many complicating factors, including how to value both ventures.There is also the matter of how to handle any deal alongside a separate $1.5 billion investment in the PGA Tour by a band of American sports magnates.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

  • in

    Busy Presidential Day Ends at the Super Bowl

    President Trump arrived in New Orleans on Sunday, the first sitting president to attend a Super Bowl, with the wind in his sails.He started the day on the course with the golf legend Tiger Woods (they’ve both been working on a merger between the PGA Tour and the Saudi-backed LIV Golf circuit). He issued a proclamation making it “Gulf of America Day” while on Air Force One, ceremoniously cementing his executive order last month to rename the Gulf of Mexico.Of greater significance, he announced that, starting Monday, he would impose a 25 percent tariff on all foreign steel and aluminum imports into the United States. He also said he still intended to move forward with taking over the Gaza Strip, which he described as a “big real estate site” that the United States was “going to own.”He criticized a judge’s ruling against efforts by Elon Musk’s cost-cutting team to gain access to Treasury systems. And he defended his first three weeks in office, which have caused massive strife across the country and the globe.That was all before the game started.Mr. Trump was met with cheers and a mix of boos as he arrived at the Superdome for the game, between the Kansas City Chiefs and the Philadelphia Eagles. Among his entourage were his son Eric Trump and Eric’s wife, Lara Trump; his daughter Ivanka Trump; and several Republican leaders.Also at the game is the former first lady Jill Biden, an avid Eagles fan, and her grandson, Beau Biden’s son Hunter. Former President Joseph R. Biden Jr., whose security clearance Mr. Trump revoked on Friday, was not in attendance.Mr. Trump and his courtiers were escorted to a suite at the Superdome, where he was seen standing for the national anthem and saluting.In excerpts from an interview that aired earlier Sunday, Mr. Trump told the Fox News anchor Bret Baier that he had chosen to attend the Super Bowl because he thought it would be a “good thing” for the spirit of the country, which he said has “taken on a whole new life.”Asked who he thought would win the game, Mr. Trump praised the quarterbacks of both teams, but he ultimately said he’d go with Kansas City based on the record of its star quarterback, Patrick Mahomes — who, he added, had “a phenomenal wife” (Brittany Mahomes) who happened to be a “Trump fan.”“It’s going to be just a great game,” Mr. Trump said.Mr. Trump’s team seemed to revel in a day in which Mr. Trump got what he perpetually craves: validation and a large audience.“Good, right?” Mr. Trump’s chief of staff, Susie Wiles, said referring to his reception. More

  • in

    Tiger Woods Introduces His New Brand: Sun Day Red

    Mr. Woods is trading in the Nike swoosh he wore for decades for the tiger logo of Sun Day Red, which will be a stand-alone unit within TaylorMade Golf.For even those who have only a passing interest in golf, one of the sport’s most memorable images is of Tiger Woods playing his way to another major tournament victory while wearing a red polo shirt with a white Nike swoosh.That image is officially in the past, however. In January, Mr. Woods announced the end of his 27-year deal with Nike, which had made him hundreds of millions of dollars. The partnership was marked by memorable ads and, of course, the red Nike shirts that Mr. Woods wore during many final rounds on Sundays.When Mr. Woods announced the ending of his partnership with Nike, he said there would “certainly be another chapter.” On Monday, he and his new brand sponsor, TaylorMade Golf, made clear that the next chapter would again include a red polo shirt. It will be stitched with a tiger in the center, the logo for his new brand under TaylorMade: Sun Day Red.Sun Day Red is marketed as a “lifestyle brand” for both sports fans and non-athletes and will include apparel — even cashmere sweaters — and shoes, David Abeles, chief executive of TaylorMade, said in an interview. (Mr. Woods switched to FootJoy shoes from Nike after his car crash in 2021.)How much of a role design will play in that apparel was not entirely clear, but Mr. Abeles said that “the design language of the products is completely different” from products Mr. Woods wore in his last sponsorship deal. Initial promotional images showed a new logo — a tiger with 15 stripes to mark the number of major championships Mr. Woods has won; a black, long-sleeve T-shirt with the brand’s name, Sun Day Red, on it; and its version of the red polo, which is on the bloodier end of the red spectrum and includes black buttons, suggesting attention to detail. (To be fair, there’s only so much anyone can do with a polo.)Mr. Woods’s affinity for red stems from his mother, who is from Thailand, where the color has significance.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More