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      The Secrets of Debate Swag

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      Oh, the games campaigns play with political merch. They may surprise you.Whatever happens at the first Republican presidential primary debate on Aug. 23, whatever revelations emerge from the melee of eight (count ’em) contenders, whatever slings and arrows are thrown, and whoever is declared the winner, one thing is certain: There will be a viral moment or two; a riposte that becomes a meme. Campaign staff will be watching. And before you can say “in my prime” or “too honest,” it will end up on a T-shirt in a candidate’s store.These days, retail politics has a whole new meaning. At a point in the electoral cycle when candidates are desperate to distinguish themselves and have only minutes onstage to do so, being able to deliver a zinger that will play on via swag is a key advantage.Ever since the inauguration of George Washington, voters have been participating in the electoral process by means of merch. Back then, it was fancy commemorative buttons that were sewn onto clothes (and were, largely, accessible only to the well-off).Over the years, the “store” — effectively an alternate way for candidates to elicit small-dollar donations and add to their supporter base by appealing to consumer culture — has grown in importance as technology has transformed our ability to make stuff, sell stuff and mine data. Now, almost as soon as presidential contenders declare their candidacy and their websites go live, the shops go live with them.“It’s one of the biggest changes over the last 20 years,” said Ron Bonjean, a Republican strategist and a founder of ROKK, a public affairs firm.By their stuff ye shall know them. Or at least know something about their strategy. It’s no longer just bumper stickers and baseball caps with a candidate’s name and the electoral year, but a constantly evolving stream of purpose-made product.And because of that, by their merch they are also finding new ways to know you.Casey DeSantis in her “Where Woke Goes to Die” leather jacket on a campaign stop in Iowa in June.Hannah Fingerhut/Associated PressA quarter-zip sweatshirt on offer in the DeSantis for President store inspired by Casey DeSantis’s jacket.Campaign store offerings have essentially become Rorschach tests for the electorate: What people buy, the slogans that get their shopping juices flowing, help determine how the candidates sell their ideas.“It’s a way to trial how candidates market themselves and how people respond to that,” said Claire Jerry, a curator of political history at the Smithsonian’s National Museum of American History, who had been scouting the landscape at the Iowa State Fair.Which is why campaign store offerings are getting so, well, tailored, the better to put their own spin on the popular conversation. Not the one taking place about policy among talking heads, but the one taking place on Instagram, X (the platform formerly known as Twitter) and TikTok. It’s a bona fide trend.Get Ready for the RevolutionJust in time for the debate, Vivek Ramaswamy’s team rebranded his main product stream (he offers about 65 total SKUs, as stock-keeping units of an item are called) to move away from his original focus on woke-ness, or anti-wokeness, to a new “Revolutions” theme., including what Tricia McLaughlin, a senior adviser on the campaign, called “Thomas Paine-style” campaign literature and slogans, with 18th-century script and sepia tones.At the Iowa State fair, Nikki Haley (about 70 SKUs), who has had great success with products featuring the slogan “In Her Prime” — a reference to Don Lemon’s much criticized comment that she was past her prime — modeled her “Underestimate me, that’ll be fun” T-shirt, which became its own talking point.Doug Burgum, the governor of North Dakota (about 40 SKUs), has “Doug Who?” shirts, playing up his underdog status. When Casey DeSantis wore a leather jacket with an alligator on the back superimposed over a map of Florida with the words “Where Woke Goes to Die” on it, the image went viral — and ended up on a quarter-zip sweatshirt in the store. The DeSantis campaign boasts it is the fastest selling of its more than 70 products.Clockwise from top left, candidate merchandise that exploits a moment from Vivek Ramaswamy, Nikki Haley, Mike Pence and Doug Burgum.And when the federal indictment against Donald Trump was opened and included a quotation from Mr. Trump calling Mike Pence “too honest” for insisting there was no constitutional basis for rejecting Biden electoral votes in the 2020 election, the Pence campaign jumped on the phrase and made it the centerpiece of his store.This kind of quick reaction “allows you to meet people where they are, rather than trying to drag them over to where you are,” Ms. McLaughlin said. (The “Dark Brandon” phenomenon, which President Biden’s team has appropriated to great success, is a prime example.)Arguably, where people are — in the middle of cancel culture, locked in their own social media echo chambers — is not the most positive place, and making it into merch is a cynical move to exploit our factionalism and us-versus-them mentality. But then, fashion is often the locale where culture and politics meet. Swag just makes it obvious.Indeed, the shop has become so central to campaigning that not long after a group of Republican strategists created WinRed, the party’s donation-processing digital platform, in 2019, it has included support for opening storefronts available free of charge to every candidate. That helped erase any barrier to entry for a campaign that may not have the complex operations needed to design, source, produce and distribute merch. (Democrats have had a similar entity, ActBlue, since 2004.)Every Republican candidate who has qualified for the debate on Wednesday night uses WinRed for their shop, except Chris Christie, the rare candidate, Republican or Democratic, to not have a store, viewing it as a drain on personnel resources. Donald J. Trump, who qualified for the debate but has decided not to appear, also uses the platform.WinRed vets its recommended vendors, like Ace Specialties, “known for making the MAGA hat,” and Merch Raise, allowing candidates to state that products are “made in the U.S.A.” And all of them work on a drop-ship model, meaning they produce items only after they are ordered, so campaigns can test as many designs as they want without the expense of holding inventory.That has allowed campaigns to be ultra-responsive to buzzword moments and to weaponize them for their own purposes. After all, sites like Redbubble and Etsy have built their business on exploiting virality, including viral political moments. Why shouldn’t the protagonists themselves profit from the give-and-take between publicity and product? Not to mention exploit our desire for stuff.Reading the Merch Leaves“People like the tangible sense of participating in a campaign,” Ms. Jerry, of the Smithsonian, said. And we have become conditioned to appreciate acquisition.“If someone just asks if you want to donate, you might say no,” Ms. Jerry continued. “But if you can get a T-shirt?” Tim Scott has even sent out direct mailings asking supporters what “new piece of Tim Scott merchandise” they would like to see. (The socks are kind of fun.)Merch turns individuals into billboards in a cycle of shopping satiation and public support. “When you see people in a crowd identified as being on your side, it creates a sense of excitement,” Ms. Jerry said. Case in point, the ocean of red baseball caps at Trump rallies, which sends a visual message that is, to many in our current environment, more convincing than any poll.Even more significantly, merch allows candidates to see what is resonating with voters and adjust their message accordingly, much like a focus group. When you buy some merch, you are giving a candidate not just your money, email and address, but (whether you realize it or not) psychographic information that can be used to geo-target mailings and commercials. The more varied the offerings, the more information they elicit.If you buy, say, a camo hat in the Burgum store, you may suddenly find yourself on the receiving end of lots of Second Amendment information. If you buy a “Joe Biden Makes Me Cry” baby onesie at the DeSantis store, or a “Mamas for DeSantis” T-shirt, you may be inundated with information about the battle over school curriculums and abortion. If you buy a “Faith” tee from Tim Scott, it’s understood as a signal that you care about religious freedoms.Clockwise from top left, candidate merchandise from Vivek Ramaswamy, Mike Pence, Doug Burgum and Ron DeSantis, on what appear to be the same computer-generated bodies.There’s only one problem: The WinRed-effected ease of shop creation, in which every candidate’s store is powered by the same platform, means that they all look pretty much the same.Down to the structure (four horizontal squares of products), the color scheme (red, white and blue, duh, with some gray, black, white and pink thrown in for good measure) and the chubby baby torso depicted in each onesie, or the generic female and male torsos, all of which resemble A.I.-generated fake humans from a very bland heartland. It can make going from one shop to the other a bit like entering the Twilight Zone.And, given the need to stand out from the crowd, having a storefront that looks just like the other guy’s — and is populated with the same bots as the other guy’s — can also seem less than ideal.“I don’t think anyone notices,” said Mr. Bonjean, the strategist (he is not working for any of the candidates). Which may be true for those already decided, but given the early stage of the campaign cycle, anyone … um, shopping around for a candidate and visiting the sites may have a different opinion.Still, the current reality has led to a situation in which, Mr. Bonjean said, not only are campaigns primed to jump on any one-liner that can easily translate into merch, but also they are likely teeing them up, seeding quips in debate responses, the better to jump-start a new political product placement cycle.“We don’t think it’s ever going away,” Ms. Jerry said.Watch for it Wednesday, and then see what sentiment ends up on the sleeves, socks or sunglasses strap coming soon to a voter near you. More

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      The Costuming of George Santos

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      George Santos used fashion to flout the rules.There is a scene at the beginning of “The Talented Mr. Ripley,” the 1999 film adaptation of the Patricia Highsmith book, in which Tom Ripley, the young man who becomes one of fiction’s greatest fakers, borrows a Princeton jacket from a friend to sit in for the piano player at a ritzy garden party. From that assumed finery, an entire novel’s worth of cons are born.It’s not unlike Frank Abagnale shrugging on a PanAm pilot’s uniform in “Catch Me If You Can” to convince the watching world he is a pilot, or Anna Sorokin, a.k.a. Anna Delvey, the fake heiress of recent grift, swanning through New York society in Celine sunglasses and Gucci sandals. Or even Elizabeth Holmes assuming the black turtleneck of Steve Jobs, and with it his mystique.Throughout history, the greatest grifters have understood that dressing the part is half the game. And so it has been with George Santos, the Republican congressman representing parts of Long Island and Queens, who has been unmasked as having fabricated pretty much his entire résumé in his quest to get elected, potentially committing campaign finance fraud in the process.Why, people keep asking, did it take so long for his lies to be revealed? Why did no one think to poke deeper? Why did the people who did know something fishy was going on not speak up?In part because he just looked so darn convincing.He went to Horace Mann, Baruch and N.Y.U. and came from money? Behold, the uniform of preppy private-school boys everywhere: the button-up white shirt, crew-neck sweater (most often in the old-school colors of periwinkle and gray), blue blazer and khaki trousers, like something straight out of “Dead Poets Society.”More on the George Santos ControversyBehind The Times’s Investigation: The Times journalists Michael Gold and Grace Ashford discuss how Representative George Santos was elected to Congress and how they discovered that he was a fraud.Split View: New York Republicans are ready to rid themselves of the newly elected representative after his pattern of deception was revealed. But House Republican leaders badly need his vote.Facing Inquiries: Federal and local prosecutors are investigating whether Mr. Santos committed crimes involving his finances or made misleading statements, while authorities in Brazil said they would revive a 2008 fraud case against him.Alternate Identities: A newly surfaced video shows Mr. Santos in 2019 using one of his alternate identities and urging members of the L.G.B.T.Q. community to embrace Republicans. The clip offers insight into Mr. Santos’s early forays into public political life.He was a financier, who had worked at Citigroup and Goldman Sachs? Lo, the three-quarter zip sweater and fleece (or fleece-like) vest, uniform of bankers everywhere. Just consider the last six seasons of “Billions.”The semiotics of sweater dressing: Mr. Santos in zip-front knitwear. Tom Brenner for The New York TimesHe went deep into the costume department of the popular culture hive mind and built his cover story layer by layer, garment by garment.He may wear suits sometimes, but it is the sweaters, in their various permutations, that have been the telling detail, along with the horn-rimmed glasses — visual shorthand, in pretty much every medium, for intellectual. Both are props that push the buttons of stereotype buried in our subconscious. We are so much more likely to believe a story if it is embedded in the codes we expect, dress code being among the first.Yes, it’s a cliché. That doesn’t mean it isn’t effective. Clothes are the camouflage that gets you in the door. Especially in a world in which the line between visual truth and fiction is increasingly filtered.It would not be surprising then, that Mr. Santos is alleged to have bought hundreds of dollars worth of garments and shoes in Brazil using checks stolen from his mother’s handbag. And that a former roommate claimed in The New York Post that the Burberry scarf Mr. Santos wore to a Stop the Steal rally in 2021 didn’t actually belong to him but to the roommate, and Mr. Santos took it when the two men shared an apartment. That another said Mr. Santos had taken some of his dress shirts, including an Armani number. Mr. Santos clearly understood that no matter the character you are playing, what you wear tells the story.So he dressed up his story of embodying the American dream in the fashion vernacular of archetypes. By indulging public preconceptions of how someone with his résumé should look, Mr. Santos was implicitly underscoring his own credibility.And he is still doing it. It is not an accident that since his fabrications have been revealed, he has stuck largely to his preppy layering. See the periwinkle blue crew neck he wore over a white shirt and navy-and-white tie and under a navy suit during the House swearing-in; it’s a uniform both protective and promising. One that had a Pavlovian association with words like “wholesome,” “polite,” “youthful,” “well intentioned.” It’s the kind of style that conjures up images of grandmothers saying, “But he looks like such a nice boy.” (He even arrived for the ceremony toting a backpack.)Outside a Stop & Shop in a fleece-adjacent look. Mary Altaffer/Associated PressJust as when writers sometimes clean up the language of interviewees to make the written statement easier to read than the spoken one — which can often seem garbled on the page — dressing to satisfy expectations rather than reflect everyday reality is a form of sleight of hand.(The practice of quote amelioration became something of a cause célèbre when the psychoanalyst Jeffrey Masson sued the journalist Janet Malcolm for libel for massaging his words.)But in fact, while bankers may love a logo fleece, it’s usually one that advertises the institutions to which they belong or the invite-only conferences that they attend (Sun Valley! Davos!). Mr. Santos’s version, worn mostly on the campaign trail as he was selling his myth, advertised his own candidacy.And according to Lisa Birnbach, the author of “The Official Preppy Handbook,” Mr. Santos’s version of preppy style is too groomed, too layered, too contrived to be that of a genuine prepster. She said she hadn’t seen a crew neck under a blazer over a tie since George Plimpton ran The Paris Review in the second half of the 20th century. Mr. Santos, she said, looks like an extra in “Family Ties,” the sitcom that starred Michael J. Fox as a teenage Republican. He’s trying too hard.Some are now beginning to speculate that even the glasses are fakes, donned to complete the picture, that they don’t have the distortions associated with corrective lenses.That we should have realized, really, they were too easy to see through. More

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      John Fetterman Got a New Suit for His Senate Swearing-In

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      The Pennsylvania lawmaker joins the Washington establishment. Sort of.John Fetterman has a new suit. On Jan. 3, the junior senator from Pennsylvania, whose penchant for Carhartt sweatshirts, Dickies and baggy shorts was as much a part of his political brand as any stump speech, was sworn in as part of the 118th Congress wearing a relatively tailored, previously unseen light gray two-button number. This is a big deal, in part because during his time as lieutenant governor, Mr. Fetterman had made a point of stating that he had only one dark suit. On a day notable for the chaos around the election of Speaker of the House, that suit, as well as the light blue striped tie and polished black lace-ups Mr. Fetterman also wore, may have been the biggest political fashion statement of the incoming class. It was more symbolic even than Nancy Pelosi’s bright pink passing-of-the-baton outfit, or the smattering of suffragist white worn by some women in the House, or even J.D. Vance’s Trumpian uniform of navy suit, white shirt and glowing red tie. And it confirms Mr. Fetterman as one of the more unexpected image makers in Washington. It’s not that he dresses particularly well, though the new suit was a step up. It’s that he dresses with purpose.Indeed, Mr. Fetterman’s new suit was as notable as any of the fashion statements made by various members of Congress since clothes began to play a bigger role in electoral communications. To wit: January 2019, when a large group of women of the newly elected 116th Congress wore white to their swearing-in in honor of their suffragist predecessors (and as a counterstrike to the image-making focus of the Trump administration).Or, for that matter, almost every State of the Union and major public event since then — most recently in December, when a number of lawmakers wore yellow and blue to Volodymyr Zelensky’s congressional speech. If there’s a photo op involved, there’s generally a fashion decision aforethought.The silent communication that comes via clothing has become a standard part of the political toolbox. It’s wielded with increasing dexterity by, for example, elected officials like Kyrsten Sinema, who used her kooky wardrobe of sleeveless tops, colored wigs and the occasional denim vest to telegraph her independence from political norms long before she officially became an independent. Also Jim Jordan, who symbolized his willingness to fight during committee hearings by abandoning his jackets and rolling up his shirt sleeves. The Washington wardrobe is so standardized that any deviation from the norm stands out, especially on TV.Unless, of course, your default position is deviation from the norm — in which case a return to business as usual becomes the surprise. As Mr. Fetterman well knows.Before heading off to the Capitol for his swearing-in, he tweeted, “For those of you asking, yes, there will be a Fetterman in shorts today, but it’s not me.” (It was one of his sons, gamely continuing the family campaign to free the knee.) Rather than deny the idea that he thinks about what he wears, or having his staff deny it for him, Mr. Fetterman long ago turned his wardrobe into an asset: the subject of self-deprecating funny asides, social media jokes and pretty potent public appeal.He has blogged that he can’t roll up his sleeves because he only wears short sleeves. He has tweeted that his outfits are “Western PA business casual” and celebrated his new “Formal Hoodie.” (His wife, Gisele, has made fun of him for it; political couples — they’re just like us.) He was never exactly a working man — he was a mayor with a master’s degree from Harvard — but he dressed like one, and it helped humanize him, get him recognized and make a name for himself that resonated beyond the borders of Pennsylvania and into the realm of late-night TV even before he won his election. Arguably it helped win the election.And it meant that when he showed up on Capitol Hill in November for his orientation in a dark suit and blue tie, he got the sort of excited attention not normally bestowed on a senator-elect making a drive-by visit to his new workplace. Rather he resembled some sort of semi-celebrity, even as his willingness to play by Senate dress code rules and fit into the institution can’t have escaped his new colleagues.Nor, probably, could the sleight of hand that managed to make wearing a conservative suit look like a radical move. And they can expect more where this came from: According to his office, the new suit is one of three Mr. Fetterman has purchased, along with six — count ’em — ties. More

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      Playing Twinsies at Gucci

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      Plus gremlins, goddesses, Paris Hilton at Versace and a triumph at Bottega Veneta. Things are getting funky in Italy.MILAN — The night before Italy went to the polls on Sunday for its first general election in five years, almost 20,000 people thronged the square in front of the Duomo. It was raining, but they stood side by side, jittering in mass anticipation. A raised stage had been constructed before the soaring cathedral, and on either side stood towers of floodlights and two enormous screens.Then out marched another mass of people in white puffer jackets. The Moncler 70th anniversary experience had begun, and it seemed like the brand had invited practically the whole city (plus Colin Kaepernick) to come together and watch.Italy may have been on the verge of voting in its most extreme right-wing government in decades, but Italian fashion has been swinging in the opposite direction. Normally the promise of the country’s first female prime minister — Giorgia Meloni, leader of the Brothers of Italy party — would have designers nattering on about women and power and what it means to them (big shoulders, usually), but not this time. This time, the looming shift in vibe has seeped onto the runways in a different form.Moncler, spring 2023.Valerio Mezzanotti for The New York TimesSitting front row at Bottega Veneta, for example, Gaetano Pesce, the artist and architect who created the swirling, multicolored set with its hundreds of unique chairs for the brand’s designer Matthieu Blazy, called the concept a tribute to diversity and the differences that define us. Mr. Blazy later called it “the world in a small room.”He celebrated exactly that, in a tour de force of a wardrobe variety show that ranged from the everyday — Kate Moss in what looked like a plaid flannel shirt (which turned out to be leather) over a white tank and faded jeans (also leather) — to the extraordinary: a trio of calf-length dresses in kumquat, lemon and light blue covered in thousands of feathery filaments that seemed to undulate in the air.Bottega Veneta, spring 2023.Antonio Calanni/Associated PressBottega Veneta, spring 2023.Matteo Corner/EPA, via ShutterstockIn the middle were assorted pick-your-personality options including pantsuits with the seams pinched together into little raised fins at the back of the calves and arms, and gorgeous knit jacquard dresses that looked like abstract landscapes, hugging the shoulders and finished in deep-pile fringe. A turquoise leather skirt sprouted a garden of three-dimensional flowers beneath a skinny ribbed knit while filigree ivory slip dresses came scattered with furry pastel blooms and hung with iridescent beading, like drops of water. All of it united by exacting technique and generosity of spirit. And the idea that there are no designer dictators here.Goddesses and RebelsThis was after Stella Jean returned to the catwalk — after a two-year absence in protest at the lack of designers of color in Milanese fashion — with her multicultural WAMI show, an acronym for “We Are Made in Italy,” featuring the work of five other designers as well as her revisionist plantation dressing overlaid with Haitian-inspired prints. After she ended that show with a rabble-rousing speech, crying, “When it comes to civil rights and human rights we are all part of the same party.”And after Donatella Versace, who earlier in the week had posted a red, white and green heart on Instagram with the words (in Italian) “vote to protect rights already acquired, thinking about progress and with an eye on the future,” sent out a parade of what she called in her show notes one “goddess of freedom” after another.Versace, spring 2023.Alessandro Garofalo/ReutersAs to what goddesses of freedom wear, well, the same thing as goth moto rebels from the 1990s apparently, liberating themselves from the tyranny of good taste (often equated with conservative taste). That meant fringed and abbreviated black leathers, slashed peekaboo jersey, animal-print sheer shirting over hipster cargos, and teeny lacy lingerie numbers in neon Barbie shades, complete with bridal veils.And it meant Paris Hilton strutting her stuff in a glittering pink crystal minidress as a surprise finale — in what seemed a somewhat Teflon nod to the recent trend for re-examining the narrative around the women who became cultural punching bags at the turn of the millennium.(As it happened, Paris wasn’t the only famous blonde making a guest appearance: As seen in scores of social media clips, Kim Kardashian, who collaborated on the Dolce & Gabbana show and its bustiers forever! sparkle, took a finale bow, alongside the designers.)But still, there’s a lot of emotion permeating the clothes, generally in a good way.Seeing DoubleIt infused the Gucci show, certainly, which was called “Twinsburg.” Inspired by the designer Alessandro Michele’s mother and her identical twin sister who helped raise him (rather than the Ohio town of the same name or the stuff of horror films) — as well as the idea of the “other” — it featured 68 pairs of identical twins.Not that anyone in the audience realized it at first, since each model was seemingly just walking on their ownsome in the gobbledygook fantasia of muchness for which the designer is known: tiger stripe boots under chinoiserie pencil skirts with tabard tops and sunglasses dangling rhinestone fringe; gray suits with the pants turned into stockings complete with garter belts; sofa brocades and cheongsams and Lurex 1940s Hollywood goddess gowns; gremlins.Gucci, spring 2023.GucciWait — gremlins? Yes, those furry creatures from the 1984 black comedy about adorables with twin personalities whose evil instincts come out when they get wet. They were made into bags, worn on the front of belts and the tops of slides, and even printed on the hem of an evening dress. They mixed it up with overalls and traffic cone-orange sequined jackets splashed with the word “Fuori!!!”That was the name of a 1970s magazine from the Fronte Unitario Omosessuale Rivoluzionario Italiano, or the United Homosexual Revolutionary Front. It was, Mr. Michele said later in his usual post-show stream-of-consciousness news conference, a reminder that “we are entitled to freedom. We fought to say the issue was freedom.” And that, he said, it is time to fight again.He did it on the runway not with his clothes, which don’t really change from season to season (How could they? He’s already put every imaginable permutation of everything on the runway), but with how he framed them. This time that meant a backdrop featuring portraits of twins — which later rose up to reveal an identical show taking place on the other side.Then the twins reappeared, reaching across the divide to clasp hands, traversing the show space as one. Metaphor alert!One that turned out to be utterly convincing for conveying the idea that we are, in fact, stronger together.Two is a TrendIn one of those weird mindmelds that occasionally takes place in fashion, like every designer suddenly making blue or, in this season’s case, cargo pants with cropped tops, the Sunnei designers Simone Rizzo and Loris Messina were also playing with the idea of twins, using them to explore the transformative power of fashion.Jil Sander, spring 2023.Pietro S. D’Aprano/Getty ImagesIn the audience they had planted models who clambered out of their seats dressed in basic mufti (denim miniskirts, chinos, oversize sweats) and then down the runway to disappear through a revolving door, their doppelgängers then emerging in entirely new, brightly colored geometrics like a parade of Supermen from their phone booths.Then there was Brunello Cucinelli, who this season introduced the concept of “twinwear,” meaning paired items (easy shirts and trousers in the same beaded champagne satin; an earthy knit skirt and cardigan with tiny sequins) that can lounge equally well in the light of day or a candlelit evening. And at Jil Sander, Luke and Lucie Meier combined their men’s and women’s wear, the more effectively to reveal the gracefully minimal suiting that — along with some lusciously fringed evening wear — is the ideal antidote to the Gen Z pandering that has become ubiquitous on so many runways.Tod’s, spring 2023.Filippo Monteforte/AFP, via Getty ImagesIt all made Walter Chiapponi’s blandly serene collection at Tod’s, shown in the shadows of Anselm Kiefer’s towering installation “The Seven Heavenly Palaces” and full of buttery leathers in 50 shades of camel and greige, seem awfully disconnected by comparison. Even with Carla Bruni, France’s former first lady, to start things off. More

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      Emmanuel Macron’s Win Was Also a Win for Louis Vuitton

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      Brigitte Macron continues to champion the brand.Emmanuel Macron’s victory in the French presidential election on Sunday was not just a victory for the young president’s vision of France and its role in the world, or centrism versus the far-right wing, though it was both of those things.It was also a victory for fashion, especially high fashion, and the role it plays in reflecting French culture and heritage to the world.If in doubt, simply consider the election night outfit of Brigitte Macron: a custom-made cropped Louis Vuitton navy jacket with silver military detailing and matching pants, perfectly coordinated with her husband’s navy suit (which also coordinated with at least one-third of the French flag). It was a choice that reflected the couple’s united front as well as the ideological battleground the election had become. And it acted as a subtle signal from an administration with a bent toward big business and the free market that those relations will continue to flourish in its second term.Mrs. Macron and Emmanuel Macron at the Élysée Palace before his inauguration in 2017.Stephane De Sakutin/Agence France-Presse, via Getty ImagesLuxury, after all, has been cozying up to Mr. Macron since his first run for president, in 2017, and Louis Vuitton has been Mrs. Macron’s brand of choice since she became first lady.Though she has worn other French labels, including Balmain (whose designer, Olivier Rousteing, posted a statement on Instagram lauding Mr. Macron’s re-election) and Alexandre Vauthier, none have been as regularly represented in her public wardrobe as Louis Vuitton. She has worn Vuitton during many of her most performative moments — those times certain to be preserved visually for history, when she serves as a representative of not just herself or her spouse, but the country writ large.She wore Vuitton to her husband’s first inauguration in 2017 (a baby blue miniskirt suit with another military-inspired jacket). Vuitton to Bastille Day celebrations in 2017, 2018, 2019 and 2020. And Vuitton to state dinners at home and abroad, including the 2018 state dinner hosted by President Donald Trump in the Macrons’ honor. Just how many times Mrs. Macron has chosen Vuitton can be tracked on the Instagram account devoted to her style, @thebrigittestyle.From left, Mrs. Macron at Bastille Day celebrations in 2017, 2018, 2019 and 2020.Ian Langsdon/European Pressphoto Agency (2017); Pool photo by Philippe Wojazer (2018); Pascal Rossignol/Reuters (2019); Pool photo by Ludovic Marin (2020)Though previous first ladies of France similarly associated themselves with classic French brands, with Carla Bruni-Sarkozy often wearing Dior and Hermès, and Bernadette Chirac wearing Chanel, and though the Macrons have supported French fashion broadly, hosting designers at two dinners in the Élysée Palace during Paris Fashion Week, Mrs. Macron is the first to work so closely with Louis Vuitton.It is an alliance of political and business power that has served both sides very well.Fashion, after all, is part of the bedrock of the French economy and its patrimony, and Louis Vuitton plays a very specific role in both. The industry accounts for one million jobs in the country, 2.7 percent of its gross domestic product and 150 billion euros (about $160 billion) in direct sales, according to the Fédération de la Haute Couture et de la Mode, the industry’s governing body.And within French fashion, Louis Vuitton — currently celebrating the bicentennial of its namesake founder — is a tentpole brand, and the engine of LVMH, the world’s largest luxury group. As it happens, LVMH is owned and run by Bernard Arnault, the third-richest man in the world and a vocal Macron supporter.President Trump and the first lady welcomed the Macrons to a state dinner at the White House in 2018.Doug Mills/The New York TimesLouis Vuitton is also the name on one of the newer museums in Paris, the Fondation Louis Vuitton, opened in 2014, built by Mr. Arnault, designed by Frank Gehry and designated as a “gift” to the city of Paris that will transfer to municipal ownership around 2070.In late 2021, Mr. Macron helped inaugurate the Fondation exhibition of the Morozov Collection, the first time that major Russian collection was seen in Europe. (Though the loan required President Vladimir V. Putin’s sign-off, LVMH has declared its support for all those affected by “the tragic situation in Ukraine.”) Also last year, Mr. Macron posed with Mr. Arnault at the opening of the renovated Samaritaine department store, likewise owned by LVMH, saying its reopening was a metaphor for the reopening of Paris after Covid-19 isolation.It’s a relationship that has not been without symbolic risks, given the associations with elitism, wealth and class implicit in the very term “luxury.” During the yellow vest protests of 2018 against rising fuel prices, many gilded boutiques on shopping thoroughfares like the Faubourg Saint-Honoré were targeted as examples of what was seen as Mr. Macron’s Marie Antoinette-like remove — a criticism that was revived by Mr. Macron’s opponents during the recent campaign. (Marine Le Pen was almost resolutely unbranded in her run for office.)In choosing Vuitton again for her election night celebration, Mrs. Macron seems to be suggesting that her husband will be doubling down on this particular special relationship. Even though when it comes to that subject, she’s saying nary a word. More

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      Eric Adams's Style: ‘Everything About You Must Say Power’

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      New York City’s new mayor, Eric Adams, pays a lot of attention to what he wears. You should, too.Six years ago, Eric Adams, then Brooklyn borough president, stood onstage at Medgar Evers College in Brooklyn and thundered his commencement advice at the soon-to-be graduates.He exhorted them to “reach for the stars.” “You are lions,” he told them. They should always say to themselves, “I am possible.”But, he warned them, while you’re doing all that, do not forget, “When you play where the big boys and the big girls play, everything you do people watch.”“People look at your presentation before they take you seriously,” he said. “Everything about you must say power.”On the first Tuesday in November, as he strode to a podium in Brooklyn to declare victory in New York City’s mayoral contest, becoming the second Black mayor in the city’s history and chief of the power playground, Mr. Adams modeled exactly what that meant — as he has been doing since he began his climb toward Gracie Mansion. His white shirt was so pristine it practically glowed; his collar open; his cuff links closed.Mr. Adams in his signature look: Ray-Ban aviators, open collar, neatly buttoned jacket and pocket square.Andrew Seng for The New York Times“Whether he’s talking or not, he’s always saying something with his dress,” said George Arzt, a Democratic political consultant who was also Ed Koch’s press secretary. “And it’s: ‘I’m here. I’m in charge. I mean business.’”It’s unusual for city politicians to engage with questions of image-making. Most often, they actively avoid personal discussions of dress, believing it makes them seems frivolous or elitist. If they do connect with the fashion world, it is usually as an economic driver of the city or as the garment district: Michael Bloomberg handing Ralph Lauren a key to the city for investing millions in new stores; Bill de Blasio welcoming the industry to Gracie Mansion before fashion week. It’s usually just about business.Not for Mr. Adams.As he proved when he wore a bright red blazer to a Hamptons fund-raiser in August, or posted a photograph of himself in a new tower with the city’s skyscrapers spread out at his feet, his aviators reflecting the girders and gleam of the building, he is more than willing to use his clothes to stand out.And as the 61-year-old assumes his role as the mind — and face — of the city, a chaotic amalgamation of identities, politics, problems and possibility, at a time when New York is still recovering from a Covid-19-induced economic and spiritual nadir and after the social justice protests of 2020, he will become one of the most visible men in the metropolitan area. He can suffer that, or he can use it to his own ends.Mr. Adams, and his new earring, with Jumaane Williams, the New York  City public advocate, at a rally near Brooklyn Borough Hall.James Estrin/The New York Times“He manages to appeal to a lot of different people with a lot of different expectations,” said Nancy Deihl, the chair of the art department at the New York University Steinhardt School of Culture, Education and Human Development. “He’s really dressing for that.” It is a strategic deployment of dress that goes far beyond respectability politics into what might be called charisma politics.He is, Mr. Arzt said, a mayor “for the visual age.”There are still questions about Mr. Adams’s specific plans for New York and how he intends to accomplish them, but in this one area at least he has always been absolutely clear: What you wear matters. It has meaning and import. And throughout his career he has crafted his own presentation to bridge communities and interest groups, to assert his place in the room — and beyond.“It’s All in the Clothing”Just over a decade ago, when Mr. Adams was a state senator in Albany, he actually orchestrated a campaign featuring clothes.The goal wasn’t a run for office, but rather to get the male members of his constituency to stop wearing pants that appeared to be sliding down their underwear. Complete with posters and a video, it was called “Stop the Sag.”“You can raise your level of respect if you raise your pants,” Mr. Adams said in the video, wearing, The New York Times reported, “a gray suit, green tie and white pocket square” and framing the low-slung pants by contrast as participating in — and helping perpetuate — a continuum of offensive racial stereotypes that stretched from Aunt Jemima through minstrel performers.As to why any of this mattered, he told the paper, “The first indicator that your child is having problems is the dress code.”Ultimately, he said, “It’s all in the clothing.”A “Stop the Sag” billboard in Brooklyn in 2010.Robert Mecea/Associated PressSince then, clothing has played a key role in much of his public storytelling, where he uses it as a sort of universal shorthand, a shared language almost anyone can understand. Reciting his personal narrative, for example, he described taking a garbage bag of clothes to school in case his family was evicted while he was away (clothing as a symbol of homelessness). Commemorating his 22-year career as a policeman in his Twitter bio, he wrote, “I wore a bulletproof vest to keep my neighbors safe” (clothing as a symbol of the positive side of law enforcement). Dramatizing a life lesson, he told an apparently borrowed story about confronting a rude neighbor who ignored him until he donned a hoodie (clothing as symbol of racial prejudice and threat).And celebrating his electoral victory, he said, “Today we take off the intramural jersey, and we put on one jersey: Team New York” (clothing as symbol of unity).“He clearly knows a lot more about the subject than the average politico,” Alan Flusser, a tailor in New York and the author of “Clothes and the Man,” said of Mr. Adams. As to how he learned it, Mr. Adams said his role model growing up was his uncle, Paul Watts, a longshoreman who was always in “a hat, nicely pressed suit and shined shoes,” as well as his local pastors — though he has taken their lessons and made them entirely his own.According to Rodneyse Bichotte Hermelyn, a state assemblywoman and chair of the Brooklyn Democratic Party, “Eric’s style has evolved along with his career” — from police chief with an actual uniform to Brooklyn borough president with a quasi-uniform in the shape of the position’s official nylon jacket to today..css-1xzcza9{list-style-type:disc;padding-inline-start:1em;}.css-3btd0c{font-family:nyt-franklin,helvetica,arial,sans-serif;font-size:1rem;line-height:1.375rem;color:#333;margin-bottom:0.78125rem;}@media (min-width:740px){.css-3btd0c{font-size:1.0625rem;line-height:1.5rem;margin-bottom:0.9375rem;}}.css-3btd0c strong{font-weight:600;}.css-3btd0c em{font-style:italic;}.css-1kpebx{margin:0 auto;font-family:nyt-franklin,helvetica,arial,sans-serif;font-weight:700;font-size:1.125rem;line-height:1.3125rem;color:#121212;}#NYT_BELOW_MAIN_CONTENT_REGION .css-1kpebx{font-family:nyt-cheltenham,georgia,’times new roman’,times,serif;font-weight:700;font-size:1.375rem;line-height:1.625rem;}@media (min-width:740px){#NYT_BELOW_MAIN_CONTENT_REGION .css-1kpebx{font-size:1.6875rem;line-height:1.875rem;}}@media (min-width:740px){.css-1kpebx{font-size:1.25rem;line-height:1.4375rem;}}.css-1gtxqqv{margin-bottom:0;}.css-19zsuqr{display:block;margin-bottom:0.9375rem;}.css-12vbvwq{background-color:white;border:1px solid #e2e2e2;width:calc(100% – 40px);max-width:600px;margin:1.5rem auto 1.9rem;padding:15px;box-sizing:border-box;}@media (min-width:740px){.css-12vbvwq{padding:20px;width:100%;}}.css-12vbvwq:focus{outline:1px solid #e2e2e2;}#NYT_BELOW_MAIN_CONTENT_REGION .css-12vbvwq{border:none;padding:10px 0 0;border-top:2px solid #121212;}.css-12vbvwq[data-truncated] .css-rdoyk0{-webkit-transform:rotate(0deg);-ms-transform:rotate(0deg);transform:rotate(0deg);}.css-12vbvwq[data-truncated] .css-eb027h{max-height:300px;overflow:hidden;-webkit-transition:none;transition:none;}.css-12vbvwq[data-truncated] .css-5gimkt:after{content:’See more’;}.css-12vbvwq[data-truncated] .css-6mllg9{opacity:1;}.css-qjk116{margin:0 auto;overflow:hidden;}.css-qjk116 strong{font-weight:700;}.css-qjk116 em{font-style:italic;}.css-qjk116 a{color:#326891;-webkit-text-decoration:underline;text-decoration:underline;text-underline-offset:1px;-webkit-text-decoration-thickness:1px;text-decoration-thickness:1px;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:visited{color:#326891;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:hover{-webkit-text-decoration:none;text-decoration:none;}Now, Ms. Hermelyn said, “He’s projecting New York City as the capital of the world through his wardrobe. But he’s also saying he grew up on these streets.”Indeed, there are a number of stories embedded in Mr. Adams’s current shirts and suits and accessories of choice.The Stories Clothes TellMr. Adams got his ear pierced in July after winning the Democratic primary because, he said, he had met a young man during the campaign who expressed doubt over whether any politicians keep their promises. When Mr. Adams asked what he could do to prove him wrong, the young voter said he could agree to pierce his ear if he won — and then actually follow through.“Day 1, living up to my promises,” Mr. Adams said in a video of the experience. Now he wears a diamond, which serves as winking symbol of his commitment. But also an effective counterpoint to his perfectly tailored suits, one button often neatly done up to smooth the line, which both advertise his fitness (famously achieved in part by going vegan after a being diagnosed with diabetes) and put him squarely in the tradition of Wall Street power brokers.“He wears clothes in a modern way,” Mr. Flusser said — closefitting, in the vein of Daniel Craig as James Bond, often without a tie — “but with classic flourishes from the past: shirts with cutaway collars, pocket squares.” Details, Mr. Flusser said, “identified with the highfliers.”Mr. Adams in Sunset Park in Brooklyn in late October.Andrew Seng for The New York TimesIndeed, Mr. Adams is so detail-oriented in his dress that his decision to largely abandon the tie (except at debates, where he favored a four-in-hand knot with center dimple) was clearly deliberate, another visual clue that plugged him into the evolution of the modern male dress code. Also notable is the “energy stone bracelet” he wears on his right wrist, composed of stones from Asia and Africa that supporters gave him, and his propensity for a white shirt.“The white shirt is a really powerful image,” said Ms. Deihl of N.Y.U. “It conveys impeccability, crispness and currency.”Together, she said, it all lays claim to a visual genealogy that extends from Representative Adam Clayton Powell Jr. through to President Barack Obama, whose black aviator Ray-Bans Mr. Adams adopted.“After I saw President Obama wearing a similar pair, I decided I needed these to make myself look cool — Obama cool,” he told New York Magazine’s Strategist. (Other preferred brands include Florsheim Berkley penny loafers, Joseph Abboud chinos bought from Men’s Wearhouse and shirts from Century 21.)Given that clothes are the unspoken and unwritten way we signal to the world our membership in a group, be it caste or class or profession, this particular collection of styles and names offers a medley of associations that allow Mr. Adams to be a master of the universe, a next-gen executive, a representative of the wellness contingent and the street-smart local, all at the same time. It’s a button-pushing balancing act that reflects both his chameleon-like politics and ambitions. For himself and his new role.“Part of the challenge here is perceptual — that New York is on the decline, that it is not healthy, that it is not safe,” said Evan Thies, one of Mr. Adams’s senior advisers. He noted that Mr. Adams “connects dress with confidence” — in himself and now, by transference, his city.His job is changing that impression. If he can do that through not only policy but (at least to start) sheer force of image — the “broken windows” theory made personal, all wrinkles ironed out — he may not just have won the election, Mr. Thies said, but “half the game.” More

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      Decoding Kyrsten Sinema’s Style

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      Sometimes a dress is just a dress. Sometimes it’s a strategy.Senator Kyrsten Sinema may have been in Europe recently on a fund-raising trip and out of reach of the activists who have dogged her footsteps, frustrated with her obstruction of President Biden’s social spending bill. But despite the fact her office has been keeping her itinerary under wraps, were those protesters able to follow her overseas, there’s a good chance they would be able to find her.Not just because of her political theater. Ever since she was first elected to the Arizona House of Representatives in 2005, Ms. Sinema has always stood out in a crowd. And as Ms. Sinema’s legislative demands take center stage (along with those of Senator Joe Manchin, the other Biden Bill holdout) her history of idiosyncratic outfits has taken on a new cast.As Tammy Haddad, former MSNBC political director and co-founder of the White House Correspondents Weekend Insider, said of the senator, “If the other members of Congress had paid any attention to her clothing at all they would have known she wasn’t going to just follow the party line.”The senior senator from Arizona — the first woman to represent Arizona in the Senate, the first Democrat elected to that body from that state since 1995, and the first openly bisexual senator — has never hidden her identity as a maverick. In fact, she’s advertised it. Pretty much every day.Indeed, it was back in 2013, when she was first elected to the House of Representatives, that Elle crowned Ms. Sinema “America’s Most Colorful Congresswoman.” Since she joined the Senate, she has merely been further embracing that term. Often literally.Notice was served at her swearing-in on Jan. 3, 2019, when Ms. Sinema seemed to be channeling Marilyn Monroe in platinum blond curls, a white sleeveless pearl-trimmed top, rose-print pencil skirt and stiletto heels: She was never going to revert to pantsuit-wearing banality.Senator Sinema leaves the Senate reception room at the impeachment trial of Donald J. Trump in 2020, her cape sweeping behind.Alyssa Schukar for The New York TimesInstead, she swept in as a white-cape-dressed crusader for Donald Trump’s first impeachment trial, in January 2020. Modeled a variety of Easter-egg colored wigs — lavender, pink, green — to demonstrate, her spokeswoman Hannah Hurley told The Arizona Republic in May of last year, a commitment to “social distancing in accordance with best practices, including from salons.” (Ms. Hurley specified the wig cost $12.99.) Sported pompom earrings, a variety of animal prints, neoprene, and assorted thigh-high boots. And presided over the Senate on Feb. 23 of this year while wearing a hot pink sweater with the words “Dangerous Creature” on the front, prompting Mitt Romney to tell her she was “breaking the internet.”Her reply: “Good.”To dismiss that as a stunt rather than a foreshadowing is to give Ms. Sinema less credit than she is due. “She’s saying, ‘I can wear what I want and say what I think is important and I’m going to have a lot of impact doing it,’” Ms. Haddad said. “She is unencumbered by the norms of the institution.”Lauren A. Rothman, an image and style accountability coach in Washington who has been working with members of Congress for 20 years, said it’s part of a growing realization among politicians that “you are communicating at all times, because a clip on social media can be even more meaningful than something on national TV.” And that means “thinking at all times about what story you are telling with your nonverbal tools, which means your style.”As Washington has begun to realize. Conversation with various insiders and Congressologists offered theories on the wardrobe that suggested it was either: a sleight-of-hand, meant to distract from Ms. Sinema’s journey from progressive to moderate to possibly Republican-leaning; or meant to offer reassurance to her former progressive supporters that she wasn’t actually part of the conservative establishment.Richard Ford, a professor at Stanford Law School and the author of “Dress Codes: How the Laws of Fashion Changed History,” said he thought her image was designed to telegraph: “I’m a freethinker, my own person, not going along with convention, so even though I’m a part of the Democratic Party I am representing your interests, not theirs.” (As it happens Ms. Sinema is featured in the book as an example of a woman “unapologetically” bringing a more feminine approach to dress to “the halls of power.”)Whatever the interpretation, however, no one expressed any doubt that she knew exactly what she was doing. To pay attention is simply to acknowledge what Ms. Haddad called “a branding exercise” being done “at the highest level.” Either way, the senator’s office did not respond to emails on the subject.Senator Sinema in non-traditional silver talking with Senator Thom Tillis in traditional dark suit in 2020.J. Scott Applewhite/Associated PressSenator Sinema in the U.S. Capitol Building in 2020.Anna Moneymaker for The New York TimesAnother of Senator Sinema’s wigs, which came in a variety of Easter egg shades. This one matches the large flower on her dress.Pool photo by Tom WilliamsSenator Sinema stood out like a beacon in a bright red halter dress, blue beads, and an apple watch during a news conference in July.Alex Wong/Getty ImagesAfter all, said Hilary Rosen, the vice chair of the political consultancy SKDKickerbocker, who has known Ms. Sinema since 2011, the senator “used to dress more like the rest of us, in simple dresses” and the occasional suit jacket. But, Ms. Rosen said, “I’ve seen a real shift in the last few years, and I think they way she dresses now is a sign of her increasing confidence as a legislator. She’s not afraid to wear her personality on her sleeve, and that’s rare in a politician. They usually dress for ambiguity.”There are few places, after all, more hidebound when it comes to personal style than Congress, which long had a dress code that included the caveat that congresswomen were not supposed to show their shoulders or arms in the building. The House changed its rules in 2017, but the Senate hewed to tradition until Ms. Sinema’s election; the rules were actually changed for her.According to Jennifer Steinhauer’s book “The Firsts: the Inside Story of the Women Reshaping Congress,” Senator Amy Klobuchar, the senior member on the Senate Rules Committee, went to leadership before the last swearing-in to request the rules be reconsidered to reflect the modern world. She knew Ms. Sinema, a triathlete, had a penchant for showing her arms, and believed the new senator “needed to be allowed to wear what she wanted” in her new workplace. Some male senators grumbled, but acceded. (In the end, Ms. Sinema compromised by carrying a silver faux-fur stole to cover her shoulders.)But for women, Capitol Hill is traditionally a land of Talbots and St. John’s; of dressing to camouflage yourself in the group so it is your words that stand out, not your clothes. As Mr. Ford said, “Women are always subject to heightened scrutiny and criticism,” and in Washington this is even more true.There’s a reason Kamala Harris, the first female vice president, seems to wear only dark pantsuits. A reason the Women’s Campaign School at Yale Law, an annual five-day intensive training course for female elected officials hosted by the school (though not administered by it), includes a seminar entitled “Dress to Win.” Any woman in the political public eye has to make a decision about her clothes, whether she likes it or not, and resorting to the most nondescript common denominator is the norm.Senator Sinema, on the second day of former President Donald Trump’s second impeachment trial at the U.S. Capitol in February, modeling message dressing.Pool photo by Joshua RobertsSenator Sinema on Capitol Hill in September in tiger stripes, though not the kind normally seen in nature.Tom Brenner for The New York TimesSenator Sinema in September, this time in a sort of cow print.Kevin Dietsch/Getty ImagesYet more wild animal imagery, courtesy of the sweater Senator Sinema wore for a vote in the Capitol in March.Anna Moneymaker for The New York TimesWhen statements have been made with dress, they have been made with clear intent, both individually — the flamethrower coat Nancy Pelosi wore when she faced down President Donald J. Trump over his border wall; her many face masks; her mace pin — and with critical mass, as when the women of the House wore white to Mr. Trump’s State of the Union in 2019 and 2020. However, such visual messaging remains the exception to the general rule (that’s part of what makes these moments stand out, and gives them their power).When fashion comes into play, it is more generally as a gesture of international diplomacy (where it is often left to the first lady to get fancy in the name of playing nice on a state visit) or national boosterism, using the political spotlight to promote local business and thus justify the choice of a designer name as a move to help the economy (see President Biden’s decision to wear Ralph Lauren to his swearing-in).Senator Sinema began her Washington career by breaking that tradition, clearly reveling in a seemingly endless wardrobe of eye-catching, idiosyncratic and colorful clothes speckled with flowers and zebra stripes: the kind more often labeled “fun” rather than, say, “sober” or “serious”; the kind that were unidentifiable in terms of provenance (where did she get them? where were they made? who knew?); the kind that are not unusual in civilian life, but stand out like neon lights under the rotunda of the Capitol; the kind that maybe call to mind an uninhibited co-worker with a zest for retail therapy at the mall. But that the senator continued to do so as she ascended the political ranks served two purposes.Everything’s coming up floral, as Senator Sinema leaves a closed-door bipartisan infrastructure meeting on Capitol Hill in June.Manuel Balce Ceneta/Associated PressMore blooms on Senator Sinema in September.Kevin Dietsch/Getty ImagesPuffed sleeves and poesies on Senator Sinema in September.Stefani Reynolds for The New York TimesIt made her nationally recognizable in a way very few new members of Congress are, and it placed her at the forefront of a social trend at a time when dress codes of all kinds are being reconsidered — and often left behind. (It’s no accident that the other congresswoman sworn in at the same time who has become a household name, Alexandria Ocasio-Cortez, is equally good at using the tools of image making to craft her political message.)And, it made it clear she just wasn’t going to apologize for enjoying shopping. She clearly does a lot of it. So what? As far as she is concerned, she can have her stuff and substance too.In other words, all those seemingly kooky clothes that Ms. Sinema is wearing aren’t kooky at all. They’re signposts. And the direction they are pointing is entirely her way. More