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    Decoding Kyrsten Sinema’s Style

    Sometimes a dress is just a dress. Sometimes it’s a strategy.Senator Kyrsten Sinema may have been in Europe recently on a fund-raising trip and out of reach of the activists who have dogged her footsteps, frustrated with her obstruction of President Biden’s social spending bill. But despite the fact her office has been keeping her itinerary under wraps, were those protesters able to follow her overseas, there’s a good chance they would be able to find her.Not just because of her political theater. Ever since she was first elected to the Arizona House of Representatives in 2005, Ms. Sinema has always stood out in a crowd. And as Ms. Sinema’s legislative demands take center stage (along with those of Senator Joe Manchin, the other Biden Bill holdout) her history of idiosyncratic outfits has taken on a new cast.As Tammy Haddad, former MSNBC political director and co-founder of the White House Correspondents Weekend Insider, said of the senator, “If the other members of Congress had paid any attention to her clothing at all they would have known she wasn’t going to just follow the party line.”The senior senator from Arizona — the first woman to represent Arizona in the Senate, the first Democrat elected to that body from that state since 1995, and the first openly bisexual senator — has never hidden her identity as a maverick. In fact, she’s advertised it. Pretty much every day.Indeed, it was back in 2013, when she was first elected to the House of Representatives, that Elle crowned Ms. Sinema “America’s Most Colorful Congresswoman.” Since she joined the Senate, she has merely been further embracing that term. Often literally.Notice was served at her swearing-in on Jan. 3, 2019, when Ms. Sinema seemed to be channeling Marilyn Monroe in platinum blond curls, a white sleeveless pearl-trimmed top, rose-print pencil skirt and stiletto heels: She was never going to revert to pantsuit-wearing banality.Senator Sinema leaves the Senate reception room at the impeachment trial of Donald J. Trump in 2020, her cape sweeping behind.Alyssa Schukar for The New York TimesInstead, she swept in as a white-cape-dressed crusader for Donald Trump’s first impeachment trial, in January 2020. Modeled a variety of Easter-egg colored wigs — lavender, pink, green — to demonstrate, her spokeswoman Hannah Hurley told The Arizona Republic in May of last year, a commitment to “social distancing in accordance with best practices, including from salons.” (Ms. Hurley specified the wig cost $12.99.) Sported pompom earrings, a variety of animal prints, neoprene, and assorted thigh-high boots. And presided over the Senate on Feb. 23 of this year while wearing a hot pink sweater with the words “Dangerous Creature” on the front, prompting Mitt Romney to tell her she was “breaking the internet.”Her reply: “Good.”To dismiss that as a stunt rather than a foreshadowing is to give Ms. Sinema less credit than she is due. “She’s saying, ‘I can wear what I want and say what I think is important and I’m going to have a lot of impact doing it,’” Ms. Haddad said. “She is unencumbered by the norms of the institution.”Lauren A. Rothman, an image and style accountability coach in Washington who has been working with members of Congress for 20 years, said it’s part of a growing realization among politicians that “you are communicating at all times, because a clip on social media can be even more meaningful than something on national TV.” And that means “thinking at all times about what story you are telling with your nonverbal tools, which means your style.”As Washington has begun to realize. Conversation with various insiders and Congressologists offered theories on the wardrobe that suggested it was either: a sleight-of-hand, meant to distract from Ms. Sinema’s journey from progressive to moderate to possibly Republican-leaning; or meant to offer reassurance to her former progressive supporters that she wasn’t actually part of the conservative establishment.Richard Ford, a professor at Stanford Law School and the author of “Dress Codes: How the Laws of Fashion Changed History,” said he thought her image was designed to telegraph: “I’m a freethinker, my own person, not going along with convention, so even though I’m a part of the Democratic Party I am representing your interests, not theirs.” (As it happens Ms. Sinema is featured in the book as an example of a woman “unapologetically” bringing a more feminine approach to dress to “the halls of power.”)Whatever the interpretation, however, no one expressed any doubt that she knew exactly what she was doing. To pay attention is simply to acknowledge what Ms. Haddad called “a branding exercise” being done “at the highest level.” Either way, the senator’s office did not respond to emails on the subject.Senator Sinema in non-traditional silver talking with Senator Thom Tillis in traditional dark suit in 2020.J. Scott Applewhite/Associated PressSenator Sinema in the U.S. Capitol Building in 2020.Anna Moneymaker for The New York TimesAnother of Senator Sinema’s wigs, which came in a variety of Easter egg shades. This one matches the large flower on her dress.Pool photo by Tom WilliamsSenator Sinema stood out like a beacon in a bright red halter dress, blue beads, and an apple watch during a news conference in July.Alex Wong/Getty ImagesAfter all, said Hilary Rosen, the vice chair of the political consultancy SKDKickerbocker, who has known Ms. Sinema since 2011, the senator “used to dress more like the rest of us, in simple dresses” and the occasional suit jacket. But, Ms. Rosen said, “I’ve seen a real shift in the last few years, and I think they way she dresses now is a sign of her increasing confidence as a legislator. She’s not afraid to wear her personality on her sleeve, and that’s rare in a politician. They usually dress for ambiguity.”There are few places, after all, more hidebound when it comes to personal style than Congress, which long had a dress code that included the caveat that congresswomen were not supposed to show their shoulders or arms in the building. The House changed its rules in 2017, but the Senate hewed to tradition until Ms. Sinema’s election; the rules were actually changed for her.According to Jennifer Steinhauer’s book “The Firsts: the Inside Story of the Women Reshaping Congress,” Senator Amy Klobuchar, the senior member on the Senate Rules Committee, went to leadership before the last swearing-in to request the rules be reconsidered to reflect the modern world. She knew Ms. Sinema, a triathlete, had a penchant for showing her arms, and believed the new senator “needed to be allowed to wear what she wanted” in her new workplace. Some male senators grumbled, but acceded. (In the end, Ms. Sinema compromised by carrying a silver faux-fur stole to cover her shoulders.)But for women, Capitol Hill is traditionally a land of Talbots and St. John’s; of dressing to camouflage yourself in the group so it is your words that stand out, not your clothes. As Mr. Ford said, “Women are always subject to heightened scrutiny and criticism,” and in Washington this is even more true.There’s a reason Kamala Harris, the first female vice president, seems to wear only dark pantsuits. A reason the Women’s Campaign School at Yale Law, an annual five-day intensive training course for female elected officials hosted by the school (though not administered by it), includes a seminar entitled “Dress to Win.” Any woman in the political public eye has to make a decision about her clothes, whether she likes it or not, and resorting to the most nondescript common denominator is the norm.Senator Sinema, on the second day of former President Donald Trump’s second impeachment trial at the U.S. Capitol in February, modeling message dressing.Pool photo by Joshua RobertsSenator Sinema on Capitol Hill in September in tiger stripes, though not the kind normally seen in nature.Tom Brenner for The New York TimesSenator Sinema in September, this time in a sort of cow print.Kevin Dietsch/Getty ImagesYet more wild animal imagery, courtesy of the sweater Senator Sinema wore for a vote in the Capitol in March.Anna Moneymaker for The New York TimesWhen statements have been made with dress, they have been made with clear intent, both individually — the flamethrower coat Nancy Pelosi wore when she faced down President Donald J. Trump over his border wall; her many face masks; her mace pin — and with critical mass, as when the women of the House wore white to Mr. Trump’s State of the Union in 2019 and 2020. However, such visual messaging remains the exception to the general rule (that’s part of what makes these moments stand out, and gives them their power).When fashion comes into play, it is more generally as a gesture of international diplomacy (where it is often left to the first lady to get fancy in the name of playing nice on a state visit) or national boosterism, using the political spotlight to promote local business and thus justify the choice of a designer name as a move to help the economy (see President Biden’s decision to wear Ralph Lauren to his swearing-in).Senator Sinema began her Washington career by breaking that tradition, clearly reveling in a seemingly endless wardrobe of eye-catching, idiosyncratic and colorful clothes speckled with flowers and zebra stripes: the kind more often labeled “fun” rather than, say, “sober” or “serious”; the kind that were unidentifiable in terms of provenance (where did she get them? where were they made? who knew?); the kind that are not unusual in civilian life, but stand out like neon lights under the rotunda of the Capitol; the kind that maybe call to mind an uninhibited co-worker with a zest for retail therapy at the mall. But that the senator continued to do so as she ascended the political ranks served two purposes.Everything’s coming up floral, as Senator Sinema leaves a closed-door bipartisan infrastructure meeting on Capitol Hill in June.Manuel Balce Ceneta/Associated PressMore blooms on Senator Sinema in September.Kevin Dietsch/Getty ImagesPuffed sleeves and poesies on Senator Sinema in September.Stefani Reynolds for The New York TimesIt made her nationally recognizable in a way very few new members of Congress are, and it placed her at the forefront of a social trend at a time when dress codes of all kinds are being reconsidered — and often left behind. (It’s no accident that the other congresswoman sworn in at the same time who has become a household name, Alexandria Ocasio-Cortez, is equally good at using the tools of image making to craft her political message.)And, it made it clear she just wasn’t going to apologize for enjoying shopping. She clearly does a lot of it. So what? As far as she is concerned, she can have her stuff and substance too.In other words, all those seemingly kooky clothes that Ms. Sinema is wearing aren’t kooky at all. They’re signposts. And the direction they are pointing is entirely her way. More

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    Maya Wiley and the Color Purple

    The candidate for New York mayor has consciously picked a signature shade. Here’s why.Last week, during the first in-person Democratic debate for New York mayoral candidates, Maya Wiley, the 57-year-old progressive, did something unexpected.Not exceed her allotted response time (though she did do that) or go on the offensive when it came to stating her position as a mother and how it informs her plans for “smart policing” (though she also did that), but, rather, switch up her usual purple jacket, her official campaign color, for a bright red one.“Red is bold, vibrant, living, pulsing and signifies, ‘Bring it,’” she said in an interview in March. It means: “You want to go? We can go!”Ever since she entered the race, Ms. Wiley has used color to differentiate herself. Each candidate has embraced the idea of a visual signature to varying degrees: Raymond J. McGuire’s sharp tailoring calls to mind his background as a Wall Street executive; Dianne Morales’s black turtlenecks recall the no-nonsense disruption of Steve Jobs (and, perhaps, less salubriously, Elizabeth Holmes); Andrew Yang’s lack of a tie, his striped scarves and “Math” pins and hats bring to mind his background in tech. But Ms. Wiley has hewed to a political strategy of coordinating the colors of her campaign and her clothing more than anyone else. There she was, on Oct. 8, 2020, standing on the steps of the Brooklyn Museum wearing a bright plum peak-lapel blazer and coordinating fuchsia scarf. She wore purple again — this time lilac — for her first televised ad campaign.And she wore amethyst for the first virtual primary debate, broadcast on NY1 in May. Though she has appeared in other jewel tones since the campaign began, like emerald, jade and sapphire, purple is by far the defining color of her candidacy.Her competitors have taken notice.Ms. Wiley recently spoke out against the rise of anti-Asian rhetoric and condemned a racist caricature of her opponent Andrew Yang in The New York Daily News (similar to one of the Obamas on a 2008 cover of the New Yorker magazine). To thank her, Evelyn Yang, Mr. Yang’s wife, tweeted a photo featuring the Yangs with Ms. Wiley, in which both Ms. Wiley and Ms. Yang were wearing purple.“Thank you for your leadership @mayawiley. You were also the first to condemn the backhanded racist innuendo from the beginning. It was a pleasure to meet you, and I’m wearing your colors!” Ms. Yang wrote.Unlike the purple worn during the Biden inauguration, Ms. Wiley’s purple is not about bipartisanship, she said. On the contrary, it’s about making references to her “shero” Shirley Chisholm, the first Black woman elected to Congress. Ms. Wiley is, after all, running to be the first Black female mayor of New York. It will not be easy: There are eight major candidates, and not one of them has established a dominant lead. (Ms. Wiley has strong support among the progressive wing, with endorsements from Alexandria Ocasio-Cortez and Elizabeth Warren.) “I launched in purple on purpose,” said Ms. Wiley, who was the first Black female counsel for the mayor of New York, and a former NBC News and MSNBC legal analyst. (She still appears on NBC as a volunteer guest analyst.) “Purple was Shirley Chisholm’s color.”According to Patrick Egan, an associate professor of politics and public policy at New York University: “Purple was often the color of royalty, going way back. A candidate for an office like mayor of New York City has to walk a delicate line. New Yorkers like to think that their candidates for elected office are of the people, but we also like them to have a bit of pizazz and chutzpah that says that this is a person who is a cut above at the same time.”In her Brooklyn home office, surrounded by books and ephemera like small sculptures and candles atop low, double-decker bookshelves, Ms. Wiley elaborated on the idea over Zoom.A still from Maya Wiley’s campaign announcement video.Maya Wiley in a screenshot from the May 13 New York mayoral debate.Spectrum News NY1 & the NYC Campaign Finance Board“Shirley said, ‘People have to feel you,’” she said. “In typical campaign mode, pre-Covid, you get all these different ways for people to feel you — you can be with them, talk to them, look them in the eye.” But because so much of the campaign is happening remotely, she said, “appearance is even more important in helping people to feel me and know who I am.”Though she is aware of the way appearance has been used for and against women, especially Black women (remember the to-do about Michelle Obama’s arms in an official White House portrait during her time as first lady?), and the fact that, as a result, most female candidates have refused to engage with the topic, she has a different approach. Chalk it up to her experience on TV, where she was keenly aware of perception and the balance between “drawing the viewer’s eye” and getting them to hear the message, as she told The New York Times in an earlier interview..css-1xzcza9{list-style-type:disc;padding-inline-start:1em;}.css-3btd0c{font-family:nyt-franklin,helvetica,arial,sans-serif;font-size:1rem;line-height:1.375rem;color:#333;margin-bottom:0.78125rem;}@media (min-width:740px){.css-3btd0c{font-size:1.0625rem;line-height:1.5rem;margin-bottom:0.9375rem;}}.css-3btd0c strong{font-weight:600;}.css-3btd0c em{font-style:italic;}.css-w739ur{margin:0 auto 5px;font-family:nyt-franklin,helvetica,arial,sans-serif;font-weight:700;font-size:1.125rem;line-height:1.3125rem;color:#121212;}#NYT_BELOW_MAIN_CONTENT_REGION .css-w739ur{font-family:nyt-cheltenham,georgia,’times new roman’,times,serif;font-weight:700;font-size:1.375rem;line-height:1.625rem;}@media (min-width:740px){#NYT_BELOW_MAIN_CONTENT_REGION .css-w739ur{font-size:1.6875rem;line-height:1.875rem;}}@media (min-width:740px){.css-w739ur{font-size:1.25rem;line-height:1.4375rem;}}.css-9s9ecg{margin-bottom:15px;}.css-uf1ume{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;-ms-flex-pack:justify;justify-content:space-between;}.css-wxi1cx{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-self:flex-end;-ms-flex-item-align:end;align-self:flex-end;}.css-12vbvwq{background-color:white;border:1px solid #e2e2e2;width:calc(100% – 40px);max-width:600px;margin:1.5rem auto 1.9rem;padding:15px;box-sizing:border-box;}@media (min-width:740px){.css-12vbvwq{padding:20px;width:100%;}}.css-12vbvwq:focus{outline:1px solid #e2e2e2;}#NYT_BELOW_MAIN_CONTENT_REGION .css-12vbvwq{border:none;padding:10px 0 0;border-top:2px solid #121212;}.css-12vbvwq[data-truncated] .css-rdoyk0{-webkit-transform:rotate(0deg);-ms-transform:rotate(0deg);transform:rotate(0deg);}.css-12vbvwq[data-truncated] .css-eb027h{max-height:300px;overflow:hidden;-webkit-transition:none;transition:none;}.css-12vbvwq[data-truncated] .css-5gimkt:after{content:’See more’;}.css-12vbvwq[data-truncated] .css-6mllg9{opacity:1;}.css-qjk116{margin:0 auto;overflow:hidden;}.css-qjk116 strong{font-weight:700;}.css-qjk116 em{font-style:italic;}.css-qjk116 a{color:#326891;-webkit-text-decoration:underline;text-decoration:underline;text-underline-offset:1px;-webkit-text-decoration-thickness:1px;text-decoration-thickness:1px;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:visited{color:#326891;-webkit-text-decoration-color:#326891;text-decoration-color:#326891;}.css-qjk116 a:hover{-webkit-text-decoration:none;text-decoration:none;}At that time, Ms. Wiley described her aesthetic as “Boho meets B.A.P.” “And I’m sticking with it,” she said now. “That includes all that I am. That includes unapologetically being a Black woman. That includes unapologetically being a Black woman whose parents were activists, but also a Black woman who is a lawyer, so that just envelops all those different parts of me.”As she said this, Ms. Wiley, 57, was wearing the same power-shouldered Anne Klein lilac blazer she had worn in her ad, as well as small interlocking hoop earrings from the Makers Show at City Point Brooklyn, a pop-up shop created by Julie Feltman to support local female entrepreneurs. “Blazers are perfect for me because I just do a black T-shirt and pants underneath,” Ms. Wiley said. “I get to be comfortable and casual at the same time.” In any case, the style choices are her own; she does not use a stylist and doesn’t solicit input on her dress from her staff.Ms. Wiley in April.Stephanie Diani for The New York TimesAccording to Peppermint, the trans actress and performer perhaps best known for her roles on “Pose” and “RuPaul’s Drag Race,” who is a supporter of Ms. Wiley, the candidate’s image is important.“There’s often pressure for Black women to conform to ‘societal norms,’” Peppermint said, noting that Ms. Wiley’s hairstyle in particular stood out as reflecting her “community” instead.Hollywood actresses including Nia Long and Gabrielle Union, as well as news program hosts like Joy Reid, have publicly discussed the behind-the-scenes struggles Black women often face in the public square, especially when it comes to judgments about their hair.Ms. Wiley does her own hair and does not dye her natural gray because, she said in a 2019 interview with The Times: “I earned every last one of these. I turned it into an attitude.” She called her intricately twisted up-do “my crown.”“It’s intentionally a little asymmetrical,” she said. Also, she acknowledged, it’s “a little bit edgy.”In the March interview, Ms. Wiley said she first became aware of style as a small girl growing up in Washington, D.C. when her grandmother made her dresses and sent them to her from Texas. Ms. Wiley believes in color, because, she said, “color is joy.” “Running for office even in a traumatic time doesn’t mean losing all the joy that we can find,” she said. More

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    Deb Haaland Makes History, and Dresses for It

    When she took her oath of office, the first Native American cabinet secretary also took a stance for self-expression.Forget pantsuit nation. The Washington dress code is changing, one swearing-in at a time.On Thursday, Deb Haaland made history when she began her job as Secretary of the Interior, becoming the first Native American member of the cabinet. And she did so not in the recent uniform of many female politirati — the fruit bowl-colored trouser suit — but rather in traditional Indigenous dress.Standing in the Eisenhower Executive Office Building next to Vice President Kamala Harris to take the oath of office, Ms. Haaland wore a dark jacket over a sky blue, rainbow-trimmed ribbon skirt embroidered with imagery of butterflies, stars and corn; moccasin boots; a turquoise and silver belt and necklace; and dragonfly earrings.Against the flags and dark wood, the former Democratic congresswoman from New Mexico stood out, her clothes telegraphing a statement of celebration and of self at a ceremonial moment that will be preserved for the record. It was symbolic in more ways than one.According to an Instagram post from Reecreeations, that company that made the skirt for Ms. Haaland’s swearing-in, the ribbon skirt is a reminder of “matriarchal power”: “Wearing it in this day and age is an act of self empowerment and reclamation of who we are and that gives us the opportunity to proudly make bold statements in front of others who sometimes refuse to see us. It allows us to be our authentic selves unapologetically.”This is yet another break from the four years of the Trump administration, when the West Wing aesthetic could best be described as “Fox wardrobe department, the D.C. version.” Think primary-colored sheath or wrap dress, high heels, Breck hair and lots of false eyelashes.And more broadly, it’s a break from the prevailing wisdom regarding female dress in the corridors of power, which dictated safety in a dark suit — with maybe the occasional red jacket for pop. The point being to look like the (male) majority that ruled; to be a company woman and play the part of the institution. Not any more.In 2019, when Ms. Haaland was sworn in as a congresswoman representing New Mexico, she also chose native dress, including a red woven belt more than a century old. Joshua Roberts/ReutersWearing traditional dress has become something of a signature for Ms. Haaland during big public moments. In 2016, she wore a classic Pueblo dress and jewelry to the Democratic National Convention; in 2019, when she was sworn in as one of the first Native American members of Congress, she did the same, including a red woven belt that was more than a century old. And in January, at President Biden’s inauguration, she also wore a ribbon skirt, one in sunshine yellow, with a burgundy top and boots.As she told Emily’s List on her first day in Congress: “I just felt like I should represent my people. I thought it would just make some folks proud out there.”Indeed, when Ms. Haaland posted a photo of herself at the inauguration on her Instagram feed (she has 124,000 followers), it was liked more than 45,000 times, with many comments applauding her attire. Not in order to diminish her achievements, the charge often leveled at commentary on a female politician’s wardrobe choices, but to underscore them.Similarly, after a video taken by her daughter of Ms. Haaland getting ready for her swearing-in began to circulate online Thursday, users cheered. “Ribbon skirt, moccasins, hair down — Deb Haaland inviting all the ancestors to her swearing in ceremony,” tweeted one user.Sherrilyn Ifill, the president of the NAACP Legal Defense and Educational Fund, called it “my spiritual lift for the day.”Ms. Haaland is not the first or only female politician to use dress to express identity at moments of guaranteed public scrutiny, but she is part of a new generation of women in Washington that is increasingly, and intentionally, individual in their choices.Rashida Tlaib, the Democratic congresswoman from Michigan, for example, wore a traditional Palestinian thobe to her swearing-in, and Ilhan Omar, the Democratic representative from Minnesota, became the first woman to wear a hijab in Congress when she was elected in 2019.And though Vice President Harris has largely adopted what seems like a sea of dark trouser suits for her everyday work life, the fashion choices she made during the inauguration, focused on the work of young, independent designers of color, suggest that she is more than aware of the way carefully calibrated imagery can resonate with viewer — and is more than ready to deploy that tool with calculated precision.As Ms. Harris said after Ms. Haaland was sworn in, “History is being made yet again.” It’s only fitting to dress for it. More

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    Who Designed Jill Biden’s Inauguration Outfit?

    AdvertisementContinue reading the main storySupported byContinue reading the main storyWho Designed Jill Biden’s Inauguration Outfit?A brief guide to how Alexandra O’Neill’s young label Markarian landed in a rare spotlight.Dr. Jill Biden arrives for the inauguration ceremony at the Capitol on Wednesday.Credit…Amr Alfiky/The New York TimesJan. 20, 2021, 4:13 p.m. ETJust like any first lady stepping into the White House before her, Dr. Jill Biden’s Inauguration Day outfit was bound to draw attention.Guesses were made about which American designer she would choose: Brandon Maxwell or Christian Siriano, whose dresses she had chosen for the Democratic National Convention? Tory Burch? Oscar de la Renta?Few — or none, perhaps — would have predicted that Dr. Biden would walk out into the cold Washington morning on Wednesday in a matching blue coat and dress by Markarian, a small New York City brand whose typical aesthetic signatures include feather trims and full-body sequins. Here’s why:Alexandra O’Neill working on Dr. Biden’s dress.A sketch of the full ensemble proposed by the designer.What is Markarian?Founded in 2017 by Alexandra O’Neill, Markarian is best known for V.I.P. party dresses. With statement sleeves and slim silhouettes, the brand has outfitted celebrities like Laura Dern, Kerry Washington, Millie Bobby Brown and Anna Kendrick on red carpets and talk-show couches.But much of Markarian’s business is designing custom pieces for special events and weddings. The line is carried at Bergdorf Goodman and on Moda Operandi, among other retailers. Most ready-to-wear dresses are priced between $1,000 and $4,000.Ms. O’Neill, who has said she produces everything in New York City, often describes her work as romantic and ethereal. Before starting Markarian, she founded the label Porter Grey, with her sister Kristen, while she was still in college. That brand also had famous fans, like Blake Lively and Jessica Biel.Why does it matter?It’s tradition for first ladies to wear American designers throughout the inaugural celebrations. Melania Trump wore Ralph Lauren during her husband’s swearing-in ceremony; Michelle Obama wore Thom Browne and, four years earlier, Isabel Toledo. These outfits are seen by millions, dissected by the fashion press and become part of history.In choosing Markarian, a relatively unknown-outside-fashion brand, for this high exposure moment, Dr. Biden is drawing an unrivaled amount of attention to a young designer.It’s not the first time this has happened. In 2009, when Mrs. Obama wore an inaugural gown from Jason Wu (to his surprise), it was a career-making moment for the then emerging designer. That was during the Great Recession; 12 years later, the country is again facing financial crisis, and it is again a precarious time to be an independent designer.In a phone interview on Wednesday (conducted at the very moment the Bidens walked onto the inaugural platform), an “excited and humbled” Ms. O’Neill, 34, said that Dr. Biden “recognizes the impact that a choice like this can have on an emerging designer.”The neckline was embellished with Swarovski pearls and crystals.How was Markarian selected?In December, Ms. O’Neill was approached by a stylist for Dr. Biden, who asked for concepts and sketches for “something classic and something feminine for Dr. Biden, but something that was special and appropriate for this momentous day,” Ms. O’Neill said. “They were really open to any ideas that we had.”But she also knew that Dr. Biden’s team was commissioning looks from multiple designers. She didn’t know her ensemble — mostly wool tweed, but accented and embellished with velvet, chiffon, crystals and pearls — had been selected until this morning, when Dr. Biden was seen leaving her home for the traditional inauguration morning church service.What about that shade of blue?Blue is not a surprising choice for the wife of a Democratic president. But there are hundreds of shades of blue. Mrs. Trump’s matching set on Inauguration Day in 2013, for example, was a very different kind of blue — a Jacqueline Kennedy-channeling powder blueWhen Ms. O’Neill came across the base fabric for this dress, a rich (and sparkling) teal tweed, she thought it stood for “trust and loyalty.”“That was important for us, to get that information across,” she said.AdvertisementContinue reading the main story More