As Governor’s Race Tightens, a Frantic Call to Action Among Democrats

You don’t need to consult the most recent polls to realize that the race for New York governor between Gov. Kathy Hochul and Representative Lee Zeldin appears to be tightening — just follow the string of Democrats’ calls to action this week.

With just 12 days until Election Day, Democrats and their allies are mounting a frenzied push to keep Ms. Hochul in office, pouring millions of dollars into last-minute ads and staging a whirlwind of campaign rallies to energize their base amid concerns that their typically reliable bedrock of Black and Latino voters might not turn out.

Labor unions have gone into overdrive, spending hundreds of thousands of dollars on television and radio ads to cajole those voters to turn up for Ms. Hochul. On the ground, Ms. Hochul is expected to campaign with Representative Hakeem Jeffries, a party power broker whose Brooklyn district provides crucial votes for the Democratic base, as well as in southeast Queens with Mayor Eric Adams over the weekend.

The Hochul campaign has even turned to its former adversaries for help, including progressive lawmakers who opposed her during the Democratic primary in June, and the left-leaning Working Families Party, which called for an “emergency all-hands-on-deck meeting” of its leadership earlier this week to mobilize in favor of Ms. Hochul.

Despite Democratic jitters, Ms. Hochul has continued to lead in the most recent major polls, by as little as four points, and as much as 11 points. The governor also still has an overwhelming cash advantage over Mr. Zeldin, as well as an electoral one: Democratic voters outnumber Republicans two to one in New York.

Still, many Democrats have grown uneasy that they have not done enough to excite the party’s liberal base in New York, where Ms. Hochul’s victory was once presumed safe. And while some of the recent increase in campaign events is typical in a race’s final stretch, it is also a reflection of how the race’s dynamics have shifted.

Recent public polls show Mr. Zeldin, a Republican congressman from Long Island, drawing closer to Ms. Hochul, and during a head-to-head debate on Tuesday, Mr. Zeldin repeatedly sought to appeal to New Yorkers disenchanted with the economy or fearful of crime.

Much of the Democrats’ efforts have focused on New York City, the state’s voter-rich Democratic stronghold, which has accounted for about one-third of the total vote in the most recent elections for governor. Democratic strategists believe that if Ms. Hochul can secure enough votes in the city, she will more than offset any gains Mr. Zeldin makes in the suburbs and rural swaths of upstate, where he is more competitive.

“The more Hochul gets out the vote in New York City, the more wiggle room she has with swing voters in the Hudson Valley, in Long Island, and the Buffalo suburbs,” said Alyssa Cass, a Democratic political strategist who has worked in some of the state’s marquee congressional races this year.

Indeed, some political operatives have questioned whether Ms. Hochul, who hails from western New York, has done enough to excite minority voters in the city. Her selection earlier this year of Antonio Delgado, a rising Black star who entered Congress in 2019, as her lieutenant governor was seen as an attempt to diversify her ticket.

Others have raised concerns that her campaign, run largely by out-of-state consultants, has lagged in traditional organizing tactics and mobilizing voters, and may have relied too much on the prestige of the governor’s office and not enough on retail politics.

They point to anecdotal evidence, such as an apparent dearth of Hochul lawn signs compared to the Zeldin campaign. Some voters are still unable to pronounce her last name — it’s Hochul, rhymes with local, her campaign likes to say. Others note that Ms. Hochul did not begin to consistently show up at Black churches, traditional campaign stops for Democratic politicians, until very recently.

“Mobilizing and activating African American voters, the backbone of the party in New York and nationally, is crucial these next 10 days,” said Neal Kwatra, a Democratic consultant. “These voters, especially downstate, must be engaged and motivated if you’re going to win statewide as a Democrat.”

The campaign’s efforts have included overtures to the Working Families Party, or W.F.P., a left-wing third party that endorsed one of Ms. Hochul’s rivals, Jumaane Williams, the New York City public advocate, during the June primary.

In an email on Monday calling for the emergency meeting of its leadership, the W.F.P. warned that “depressed progressive turnout could have disastrous consequences for W.F.P.-endorsed down-ballot candidates and the party’s ballot line and future.”

“I know that some of us have deep policy disagreements with Kathy Hochul — that’s why we endorsed Jumaane in the primary — but a Zeldin administration would be entirely destructive to our agenda,” Sochie Nnaemeka, the party’s director in New York, wrote in the email, which was obtained by The New York Times.

The concerns over voter engagement have also led a handful of labor unions to mount a last-minute drive to aid the governor, through expenditures on television and digital ad buys, with many targeting the party’s base of minority voters.

Two unions that represent teachers — the American Federation of Teachers and an affiliate, New York State United Teachers, which represents 600,000 teachers in the state — are each steering $500,000 into a super PAC, Progress NYS, to finance an ad campaign on television and online.

Another super PAC, Empire State Forward, is expected to receive at least $400,000 from about half a dozen labor unions to air ads on radio that target Black and Caribbean voters, with a focus on public safety and racial justice. (The Hochul campaign also reserved $150,000 worth of ads, which will begin airing Friday, on radio stations with large Black audiences).

Candis Tolliver, the political director for one of the unions, 32BJ SEIU, which represents building service workers, said the ads were meant to speak to many of the union’s members, whom she said were typically “super reliable for Democrats.”

“Making sure we turn out the base is going to be particularly important,” she said. “We’re realizing there is some apathy among voters and a fear that folks are staying home, and so we want to remind people not to stay home, and what’s at stake in this election.”

The Hotel and Gaming Trades Council, which represents hotel workers, is spending $250,000 over the next two weeks on ads in Spanish-language broadcast channels in the downstate region, as well as on YouTube.

Rather than focus on crime or abortion, one 30-second spot homes in on the economy, touting Ms. Hochul’s upbringing in a union household and her commitment to helping working-class families. A voice-over in Spanish tells viewers that Ms. Hochul, who is white and of Irish descent, is “one of us.”

The focus on Latinos comes in the wake of national trends showing an increasing number of more moderate, Spanish-speaking voters flipping to the Republican Party, and concern among some Democrats that the same may happen in New York this cycle.

The Hochul campaign on Thursday pointed to early signs that Democratic enthusiasm appeared to be strong, citing data from the state party showing that about 60 percent of the more than 167,000 absentee ballots received by election officials so far were from Democrats, even though Republicans are more likely to vote in person.

As early voting begins this weekend, Ms. Hochul is expected to attend a union rally on Long Island, offer remarks at Black churches, and campaign in Buffalo and Rochester alongside Letitia James, the state attorney general. Her surrogates are also hitting the trail: Mr. Delgado is expected to attend a get-out-the-vote rally in the Bronx on Saturday, while Hillary Clinton is reportedly showing up at a “Women’s Rally” for Ms. Hochul at Barnard College next week.

Next week, Ms. Hochul is expected to campaign in the Inwood neighborhood of Upper Manhattan with Representative Adriano Espaillat, and with Representative Grace Meng in Flushing, Queens. Meanwhile party volunteers will launch canvassing operations across the city, from Fort Greene in Brooklyn to Sunnyside, Queens.

Mr. Zeldin and his lieutenant governor running mate, Alison Esposito, are in the midst of a two-week “Get Out the Vote Bus Tour” that will include 25 rallies across the state, including a stop in Erie County on Thursday.