Ready or not, here come the political wives.
It’s that time in the campaign cycle when many nominees, especially those running for statewide office, shift from stirring up their base to making themselves more palatable to the general electorate.
This year, the Republican Party is under particular pressure to slap a friendly face on its nominees, with a special focus on wooing women. Abortion has exploded as the midterms’ X factor, thanks to the Supreme Court’s ruling that women do not have a right to bodily autonomy coupled with a push by many conservative lawmakers to slash abortion access.
This has ticked off an awful lot of women and is threatening earlier expectations of a G.O.P. electoral romp. Republicans are “getting killed among women,” Chuck Coughlin, a party strategist based in Arizona, recently lamented to Politico. Shifting polling data and surging voter registration among women in some states has a growing number of campaigns racing to moderate their nominees’ positions and soften their images.
Cue the emergence of gauzy campaign ads starring the wives of Republican Senate hopefuls getting personal about their hubbies, several recently spotlighted by Politico.
Take Ohio, where J.D. Vance’s first ad of the general election season features his wife, Usha, sharing tender bits about his youth: “His mom struggled with addiction. And his dad wasn’t there. But J.D. was lucky. He was raised by his loving grandmother.” And now, Ms. Vance swoons, “He’s an incredible father, and he’s my best friend.”
Similarly, in Nevada, the introductory general election ad for Adam Laxalt shows the nominee and his wife, Jaime, snuggling on a sofa and relating the challenges of his childhood: raised by a single mother without a college education, didn’t know who his father was … “Adam’s early life wasn’t easy,” says Ms. Laxalt, who assures us, “Everything he had to overcome helped to make him a good man.”
In Colorado, Joe O’Dea has an ad out featuring his wife, Celeste, listing Mr. O’Dea’s underdog bona fides: “Adopted at birth. Union carpenter. Left college early. Started a construction company from our basement. Joe’s a fighter. Always has been.”
And in Arizona, Blake Masters’s first general election ad shows his wife, Catherine, waxing rhapsodic about his desire to put an ailing America back on track. “He’s in it because he loves his country so much, and he loves his state so much,” she insists. “He would make Arizona so proud.”
Gag.
Political candidates using their wives — and it is still wives way more often than husbands — as campaign props is nothing new. Their kids too. Clips of the Vance and Masters wee ones frolicking with their respective dads appear in the aforementioned ads, and an earlier spot by Team O’Dea features the nominee’s adult daughter Tayler painting her dad as a moderate on social issues, including asserting that “he will defend a woman’s right to choose.” (Mr. O’Dea supports abortion access up to 20 weeks, and beyond that in certain circumstances.)
American voters tend to fetishize “authenticity” in their political candidates. And who better to give voters a sense of the real person behind the political mask than his family — most especially his devoted life partner? “I know a different side of him, and I just wanted to share that with people,” Ms. Vance explained in a recent interview the couple did with Newsmax. On some deep, even subconscious, level we are expected to absorb the message: If the candidate’s wife — and the mother of his children — thinks he’s a good guy, then it must be so.
Spare me. The notion that there is some meaningful insight about a candidate to be had from his spouse praising him in ads or defending him in interviews or simply appearing at his campaign events is weak at best. Gov. Ron DeSantis’s wife, Casey, may genuinely believe he’s the cat’s pajamas; that doesn’t change the guy’s disturbing authoritarian Trumpiness. Just because Heidi Cruz sticks with him does not make Senator Ted Cruz any less of a smirking, self-righteous, sedulously opportunistic jerk. Melania Trump’s willingness to put up with Donald’s vileness tells us far more about her than him. And the less said about Hillary and Bill Clinton’s tortured codependence, the better.
Let us set aside for the moment the enduring, and enduringly tiresome, political impulse to reduce even the most accomplished women to cheerleaders for their husbands’ domestic gifts. In the current political moment, this gimmick is not only trite but also distracting — and insulting to female voters.
Mr. Masters may well be the World’s Greatest Dad. That does not change the fact that until recently he was proudly declaring his extreme anti-abortion positions, including support for a federal personhood law. (Post-primary, of course, his website has been scrubbed of this info, and he is fast moderating his rhetoric to meet the moment.)
Mr. Vance may take out the trash without fail and read bedtime stories with exceptional panache. Or not. Either way, he has likened abortion to slavery and has pooh-poohed the need for exceptions in cases of rape or incest. (“Two wrongs don’t make a right,” he has glibly declared.)
Even candidates like Celeste O’Dea’s husband, who have staked out a more nuanced stance on abortion, are still running with the backing of a party looking to strip away women’s reproductive rights.
Of course, some Republican political wives aren’t as interested in softening their boos’ positions as in giving them a feminine spin. At a rally last month in Pittsburgh, Rebecca Mastriano, whose husband, Doug, is running hard to the right in his quest to become Pennsylvania’s governor, had much to say about the G.O.P. and women’s rights. She started with abortion — “First, we believe in protecting the woman’s right to be born” — before wending her way through issues including a woman’s right to control her child’s education, to live in a safe community and to own a gun.
For her big finish, she took a jab at trans issues, insisting that “a woman has the right to compete in sports not dominated by a man. And as Republicans we actually know how to define a woman, right?” She urged fellow travelers to boldly share this list of rights in the coming months, because “we’re not ashamed of what we believe in.”
Maybe. But more and more, Republican nominees certainly seem, if not ashamed, then at least afraid of how their party’s beliefs might damage their election prospects. They are eager to change the subject and to convince women that they are not scary extremists — and several are looking to their wives for a big assist.
Women who value the ability to control their own bodies should make clear at the polls that they are too smart to fall for this lazy whitewashing.
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Source: Elections - nytimes.com
