‘Alien: Romulus’ Solidifies Disney’s Box Office Rebound

“Alien: Romulus” was on pace to collect at least $40 million at theaters in the United States and Canada over the weekend, a strong total that solidified a turnaround at Disney’s movie division.

Disney’s seven movie factories — Marvel, Lucasfilm, Pixar, 20th Century, Searchlight Pictures, Disney Animation and Walt Disney Pictures — began to break down in 2021. They had been pushed too hard to make content for Disney’s streaming service. The pandemic added difficulties, resulting in a string of failures like “Jungle Cruise,” “Strange World,” “Lightyear,” “Haunted Mansion,” “Indiana Jones and the Dial of Destiny,” “Nightmare Alley,” “The Marvels” and “Wish.”

Investors grew increasingly agitated, putting Robert A. Iger, Disney’s chief executive, and Alan Bergman, Disney’s top movie executive, under extreme pressure to deliver improved results. Movies carry unusual weight at the Walt Disney Company, which relies on them for much more than ticket revenue. At Disney, movies also power a vast consumer products division and underpin theme park attractions.

It certainly appears that Disney has regained its box office footing. So far this summer (from May 1 to Sunday), Disney films have accounted for 42 percent of total ticket sales in the United States and Canada, according to Box Office Mojo, a film database. Last summer, Disney had about a 27 percent market share.

With the successful release of “Alien: Romulus” (20th Century), the company has now delivered four consecutive hits. In May, Disney rolled out “Kingdom of the Planet of the Apes,” a 20th Century movie that cost about $160 million to make and collected nearly $400 million worldwide. “Inside Out 2” (Pixar) arrived in June and has taken in $1.6 billion worldwide. In July, “Deadpool & Wolverine” (Marvel) set a record for the largest R-rated opening in Hollywood history, and has gone on to sell $1.1 billion in tickets.