In Wisconsin, Middle-Class Voters Think Carefully About Trump and Harris

It was a resplendent autumn morning in central Wisconsin this week, and I was doing what I do best: hanging out at a farmers’ market, admiring a $6 bunch of dahlias, and talking to strangers about the election.

“We’re 50-50. We’re middle-class. We’re in a swing state,” said Toni Case, 65, as she took a break from selling gyros from a silver trailer. “We’re in the middle of an election tornado.”

Case was right.

The market was set up in a suburban shopping center near Wausau, a city of about 40,000 people bisected by the Wisconsin River. The whole area is the kind of place that has almost mythic status in American politics today: a haven for the middle class.

According to the Pew Research Center, the Wausau metropolitan area is one of 10 in the country with the largest share of middle-income residents. It has a gleaming downtown, a new Amazon distribution center and an abundance of parks along the river. It’s the sort of place that both Vice President Kamala Harris and former President Donald Trump are evoking all the time, though not by name, as they talk about how to improve the American economy by strengthening the middle class.

It’s also a place that lays bare the challenges both candidates face as they try to appeal to middle-class voters. As I interviewed voters in Wausau and Weston, right next door, I heard pronounced anxiety over the rising cost of living, and confusion over what being middle class even means anymore. It was clear that Trump’s dire picture of a middle class under attack has resonated here, but also that voters are thinking carefully about which candidate better understands the economic complexities of their lives.

“It’s hard to stay ahead,” Mercedes Anderson, 25, told me. “It feels like you just get by.”

Facing ‘outrageous’ costs, and seeking a solution

Trump has depicted an American middle class on the edge of extinction, accusing Harris of making middle-class life “unaffordable and unlivable.” He pledges to create a middle class that is “once again the envy of the entire world,” mostly by suggesting that his broad promises of tax cuts or mass deportations will help these Americans.