Singles in Spain Look for Love in the Grocery Store, With Pineapples as Prop

As a scorching summer draws to its close in Spain, love is in the air in an unexpected place — in air-conditioned supermarket aisles. But only for an hour a day, and with an unusual accessory: an upturned pineapple in your shopping cart to let fellow lonely hearts know you’re available.

The comedian Vivy Lin is being credited in the Spanish news media for starting the fad, after she and a friend, Carla Alarcón, recorded themselves shopping for groceries in Seville a few weeks ago.

In the video, Ms. Lin said she had noticed that there was a specific window of time — between 7 p.m. and 8 p.m. — when the aisles in Spain’s largest superstore, Mercadona, are full of single men and women wandering aimlessly without buying much at all.

Ms. Lin winked at the camera and concluded there was only one thing they could be doing: “ligando,” which roughly translates to looking for a date. With a cheeky grin, she coined a new phrase, “the dating hour in Mercadona,” and uploaded her video to TikTok.

Other users took it from there. A brunette dressed to kill applied bright red lipstick and posed beside stacked shelves. Girls in sexy summer shorts and T-shirts cruised the aisles and goofed around beside the wines. A young man in a sharp suit and tousled hair smiled coyly and raised an eyebrow at fellow shoppers.

“I see it as being a phenomenon of humor more than of love,” Ms. Lin, the comedian, said in a telephone interview, adding, “I think the hookup pretext has been an excuse for people to go out and have fun, to make memes and record videos.”